You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. MORE >>

You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. MORE >>

If you’re a small B2B business and you have a blog, what’s been your experience with regard to your blog generating press for you? Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. These are all great reasons to blog. But I have another one. B2B Blog MORE >>

If you’re a company like Eloqua ( @Eloqua ), you’re creating “ Grande Guides &# that help prospects learn about content marketing, lead generation and the like. You have to: Determine why you’re creating it in the first place (to help people decide to do business with you, to generate leads, to show your thought-leadership and expertise, to get people to work at your company). Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. Be sure to sign up for their Webinar, The Social Breakup.). Publicize it. MORE >>

In my own analytics reports, I’ve seen the following: “how do I calculate marketing ROI” “what is the benefit of seo b2b” “how to use Facebook for B2B” “how to improve a b2b website” “how often to post on a b2B blog” “how print ads generate web leads” “how to increase facebook campaign reach” These are all great blog and e-newsletter topics. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” MORE >>