Customer Experience Matrix

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* Tags can be used to control subsequent flow steps.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

2) The preceding generation of campaign managers, called MCIF systems, used proprietary columnar databases to wring adequate performance from the PC hardware available at the time. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1) But if you want to understand my thinking in more detail, please read on. I think not.

#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Christopher Long, Director of Marketing Operations at WP Engine Maria Pergolino, SVP of Marketing, Global Marketing at Apttus Matt Senatore, Service Director, Account-Based Marketing at SiriusDecisions Koka Sexton, Founder at Social Selling Labs Julia Stead, Director of Demand Generation at Invoca Justin Gray, CEO at LeadMD, Inc. How none of us has aged a day is a mystery we shan't discuss.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

I do think, though, that the increasing cost of having the computer generate greater deviations from physical reality will have an important impact on how things turn out. For example, if going outdoors requires hugely expensive processing to hide the actual weather, the computer might start generating realities that lead the customer to stay inside. Et cetera. wants to make a profit.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

I’m not talking about marketing with machine-generated data (e.g., In fact, testing the huge number of new martech options (or even generating Scott Brinker''s martech landscape supergraphic ) is something machines could do really well. The last three minutes of my MarTech Conference presentation are driving me crazy. I have no trouble talking about that. Here’s what I have so far.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

demand generation survey marketing automation preparation marketing automation success factors venturebeat survey The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). At more than 50 pages and with dozens of graphs and charts, it’s not light reading. But the lesson isn’t just that features matter.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

I usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. Their core architectures just aren’t up to it. This makes things really quick.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

marketing automation effectiveness software satisfaction g2crowd demand generation Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. But I do have some data to share on the question of relative dissatisfaction. on a 0-10 scale. But I doubt it.

Why Designing Your Marketing Technology Stack is a Waste of Time

Customer Experience Matrix

That 30 year span means a generation of managers spent their entire career dealing with the shift. My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.” The most obvious of those is electricity. By 1929 they provided nearly 80%.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

That’s better than some commercial systems, but doesn’t include advanced lead scoring features like limiting the number of points that generated by repeating an action or reducing points for past behaviors over time. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Here’s where things got interesting.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

b2b marketing lead generation marketing analytics marketing technology revenue attributionMarketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. But this doesn’t always happen for many reasons.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

So any machine-based approach to customer management has to generate personas, life stages, and content to be complete.* Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Future of Marketing Content: Reflections on the Content2Conversion Conference

Customer Experience Matrix

But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads. As you know from the Machine Intelligence in Marketing Landscape in my last post, I’ve also identified a several other systems that use automated methods to generate and select content. I’ll even predict that machine generated content will be a major trend in the near future – precisely because it’s the only practical way for marketers to take full advantage of the detailed information now available on content consumption.

Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

Sales could then push marketing back to its traditional narrow role of generating promotional materials and doing research. Integration of advertising with marketing technology potentially gives sales people another route for generating their own prospects. Trends are signposts of the future: they point to where we’re headed. That''s pendulum swinging with a vengeance.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. So, what distinguishes InsightBASE from other intent-based products?

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

A serious demand generation program might move contacts through half dozen stages with several levels within each stage and several messages within each level. email marketing nurture programs marketing tips b2b marketing test design leftbrain dga content marketing demand generationIt was fun to work again as a hands-on marketer. Here are some insights based on the experience.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

It has recently released the beta version of a predictive platform that automatically generates probability scores, rankings, and estimated values for nine actions such as making a purchase within the next 24 hours, opting out of future contacts within the next week, and expected revenue within the next thirty days. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. customer profiles.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Here are thumbnails of the others. You get the idea.

Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix

b2b marketing automation buying marketing automation systems demand generation systems marketing automation evaluation criteria marketing automation failures marketing automation system selection I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. First, some context.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

b2b marketing automation demand generation software marketing technology Raab VEST report I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Vendors who offered these things told me that the account-specific planning I imagined wasn’t practical and, in fact, was rarely done even by account teams in sales.

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

abm account based marketing b2b marketing lead generation target account marketingWith interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. As you might suspect, that is exactly what The Big Willow does. This tells it which devices saw which content.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

There are plenty of other NLP applications, such as sentiment analysis, speech processing, data gathering, and even some slick “copy generation” methods (for example, Persado and Captora , which I described briefly last June ). Let’s just say you had to be there. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

demand generation systems salesforce.com marketo eloqua marketing automation industry oracleOracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50

Eloqua 106

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco

Customer Experience Matrix

These products differ from the earlier generation of journey managers in being tied to live customer data and execution systems, rather than simply drawing a map. MarTech Madness hit this week in San Francisco as 1,200 delighted marketing technologists escaped from their cubicles to cavort under the genial gaze of @chiefmartec Scott Brinker at the latest MarTech Conference. My own experience was a bit skewed because I was pulled into many side meetings, but the attendees seemed pleased and the sessions I did attend were excellent as always. Two mentions officially makes it a trend.

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

For the social media marketing paper, we defined eight goals: attract attention, build brand reputation, generate qualified traffic, generate qualified leads, nurture relationships with leads, retain and grow existing customers, provide customer support, and gather market intelligence. It's a do-it-yourself guide to picking social media marketing methods. and TrustRadius.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

marketing software trends b2b marketing automation industry growth rate b2b demand generation systemsLet me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. million) but just 28% in the second half ($50.7 million vs. 39.6

Top Five Metrics for Revenue Generation Marketers

Customer Experience Matrix

I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. Marketing measurement is a perennially popular topic. The obvious question was whether these three sources agreed about what’s important.