Conversionation

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The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

First of all the content you need to be relevant for your customers, generate revenue and keep your customers (before we even start talking advocacy). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. Hurray. It gets worse.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Jamie Notter and Maddie Grant did a great job in identifying key drivers in social media and applying them to business and management, while defining key characteristics in their book Humanize ( open, trustworthy, generative and courageous ). Yes, you are right: social business is a buzzword. ” However, social business is not a hype, on the contrary. Business is business. Why do that?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

No, no, it’s about sales and lead generation. Who is active in that domain? A few examples: Demand generation and sales people. If you have no experience in demand generation or sales, don’t say social is just good for brand- and relationship-focused goals. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Guess not. Bloggers.

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

The changing buying behavior and the multi-channel information gathering processes consumers display are impacting business and it’s not just about Generation Y or Generation C for that matter. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. Integrate!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases. Many businesses underestimate that. Social media really helps sell, if you do it right.

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

traffic building in an effort to fill the pipe) lead the pack, most businesses fail at optimization and actually doing something with the traffic they generate. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. Ask any serious agency.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Generate turnover by working efficiently and informed in a multi-channel reality. Quite amazing and even shocking is this finding in the survey, and I quote from the press release now: “The most common reason cited for not doing so (measure or try to measure ROI) was that companies do not know how they should approach this, or do not see the benefit of investing time and money in measuring the results a free tool generates.”. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Certainly not!

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

Conversionation

Businesses used to look at the top 20%, generating 80% of the revenue, customers first? However, then again, when we generated leads in the ‘old days’,’ they often – literally – landed in the drawer of someone’s desk. What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How to Earn Trust When Distrust Rules

Conversionation

Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. Trust regarding what businesses say and do has been decreasing.

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Word of Mouth Marketing: When a Human Phenomenon Goes Business

Conversionation

Viral marketing and activities to generate “buzz” . People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. Period. But when do we talk about word of mouth marketing (WOM)?

B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities. They should be obvious by now. People still use email!

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days.  However, social CRM is not about tools. It’s about processes, fundamental shifts and a business mindset. An exploration.

The Connected Consumer: Who Are We Talking About?

Conversionation

Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. They want great customer experiences, demand you to be relevant, find and share information in new ways and show the behavior of Generation Y: connected and online. That’s Generation C. Yes, most certainly. Yes, of course.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Where does Content Marketing Belong in the Social Business?

Conversionation

Providing the “external” clients (in the broadest sense) with better information , relevant contextual content, and ways to “generate” content themselves. Improving the sphere of influence and social presence of the company in view of branding, reputation and participation by offering shareworthy and engaging content, integrating user-generated content, combining inbound techniques and for optimizing conversion processes, using various types of content depending on the context (persona’s, transactional behavior, peer recommendations, etc.). Do you need those?

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Using Customer and Peer Reviews to Generate Revenue and Loyalty

Conversionation

For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Customer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.]. Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouth

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

Oddly enough less than half reported they were using social for lead generation. Many B2B marketing experts still think that social media doesn’t work in lead generation. Is it perhaps a problem with not having their online marketing efforts integrated for lead generation? It’s very possible they just don’t know how to generate leads via social because their channels are not currently working in a coordinated way. Let’s take a look at where they expect the money to be going. B2B social media marketing (obviously) is on the rise as well. So, what’s the challenge?

Content Marketing: Considerations When Defining a Content Plan

Conversionation

Interaction leads to dialogue, data and thus better ways to fine tune your communication and lead generation and nurturing. Content that is adapted to the preferred channels, digital signals, triggers, stages in the life cycle and needs of people is becoming increasingly important. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new word for it: content marketing. It’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone? The various target groups are divided into segments.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

goal of content is to generate value and emotional connections for people through all the contact moments and touch points with the brand or the company. Joe Pulizzi. Content has for many years been treated as the ugly duckling of the online marketing universe. Today, however, this seems to have changed. Content is part of all these needs and processes. As such, content has no meaning.

John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign

Conversionation

For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.

Conversionation

For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know

Conversionation

For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Six killer ways to boost blog traffic and revenue via social media

Conversionation

have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more

Content marketing: creating relevant and efficient customer cases

Conversionation

Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more

The need to move beyond simple metrics in email marketing

Conversionation

Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects. Click here to view the infographic full size.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. Related resources: How to Use LinkedIn to Generate Leads.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

A Deeper Look Into B2B Demand Generation

It's All About Revenue

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Metrics and Goals Are Not Aligned.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Revenue increased for 24% of businesses when they utilized social media for lead generation. B2B Online Marketing Blog Demand Generation lead generation Search Engine OptimizationOptimize Your Website for Conversions. Optimize Your Website with SEO. Engage on Social Media.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” In this post I’m going to explain how it applies to lead generation. You might also like.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Lead generation is an iterative process that requires consistent closed-loop feedback. In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Share best-practice lead generation information. Be honest.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

That’s why many marketing and lead generation programs tend to focus on quantity. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. challenge. Create a marketing funnel .