Conversionation

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The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

First of all the content you need to be relevant for your customers, generate revenue and keep your customers (before we even start talking advocacy). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. Hurray. It gets worse.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Jamie Notter and Maddie Grant did a great job in identifying key drivers in social media and applying them to business and management, while defining key characteristics in their book Humanize ( open, trustworthy, generative and courageous ). Yes, you are right: social business is a buzzword. ” However, social business is not a hype, on the contrary. Business is business. Why do that?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

No, no, it’s about sales and lead generation. A few examples: Demand generation and sales people. If you have no experience in demand generation or sales, don’t say social is just good for brand- and relationship-focused goals. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. I like that: it forces us to ask the right questions.

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

The changing buying behavior and the multi-channel information gathering processes consumers display are impacting business and it’s not just about Generation Y or Generation C for that matter. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. Integrate!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

Generation Facebook - tomorrow's employee - is watching you You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. UK-based hyphen, recently conducted a poll , showing that many businesses are out of touch with Generation Facebook. And it impacts recruitment. Just watch.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases. Many businesses underestimate that. Social media really helps sell, if you do it right.

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

traffic building in an effort to fill the pipe) lead the pack, most businesses fail at optimization and actually doing something with the traffic they generate. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. Ask any serious agency.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Generate turnover by working efficiently and informed in a multi-channel reality. Quite amazing and even shocking is this finding in the survey, and I quote from the press release now: “The most common reason cited for not doing so (measure or try to measure ROI) was that companies do not know how they should approach this, or do not see the benefit of investing time and money in measuring the results a free tool generates.”. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Certainly not!

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

Conversionation

Businesses used to look at the top 20%, generating 80% of the revenue, customers first? However, then again, when we generated leads in the ‘old days’,’ they often – literally – landed in the drawer of someone’s desk. What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others?

How to Earn Trust When Distrust Rules

Conversionation

Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. Trust regarding what businesses say and do has been decreasing.

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Word of Mouth Marketing: When a Human Phenomenon Goes Business

Conversionation

Viral marketing and activities to generate “buzz” . People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. Period. But when do we talk about word of mouth marketing (WOM)?

B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities. They should be obvious by now. People still use email!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. It’s about processes, fundamental shifts and a business mindset. An exploration.

The Connected Consumer: Who Are We Talking About?

Conversionation

Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. They want great customer experiences, demand you to be relevant, find and share information in new ways and show the behavior of Generation Y: connected and online. That’s Generation C. Yes, most certainly. Yes, of course.

Where does Content Marketing Belong in the Social Business?

Conversionation

Providing the “external” clients (in the broadest sense) with better information , relevant contextual content, and ways to “generate” content themselves. Improving the sphere of influence and social presence of the company in view of branding, reputation and participation by offering shareworthy and engaging content, integrating user-generated content, combining inbound techniques and for optimizing conversion processes, using various types of content depending on the context (persona’s, transactional behavior, peer recommendations, etc.). Do you need those?

Media 46

Using Customer and Peer Reviews to Generate Revenue and Loyalty

Conversionation

For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Customer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.]. Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouth

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

Oddly enough less than half reported they were using social for lead generation. Many B2B marketing experts still think that social media doesn’t work in lead generation. Is it perhaps a problem with not having their online marketing efforts integrated for lead generation? It’s very possible they just don’t know how to generate leads via social because their channels are not currently working in a coordinated way. According to a survey by BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5%

Content Marketing: Considerations When Defining a Content Plan

Conversionation

Interaction leads to dialogue, data and thus better ways to fine tune your communication and lead generation and nurturing. Content that is adapted to the preferred channels, digital signals, triggers, stages in the life cycle and needs of people is becoming increasingly important. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new word for it: content marketing. It’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone? The various target groups are divided into segments.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

A goal of content is to generate value and emotional connections for people through all the contact moments and touch points with the brand or the company. Joe Pulizzi. Content has for many years been treated as the ugly duckling of the online marketing universe. Today, however, this seems to have changed. Content is part of all these needs and processes. As such, content has no meaning.

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John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign

Conversionation

For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.

Conversionation

For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know

Conversionation

For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more

Six killer ways to boost blog traffic and revenue via social media

Conversionation

have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more

Content marketing: creating relevant and efficient customer cases

Conversionation

Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

The need to move beyond simple metrics in email marketing

Conversionation

Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Like me, Generation X. The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects. Click here to view the infographic full size.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. Unfortunately, my friend is right.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network. Here are three alternative publisher lead generation programs you should consider: 1. Need leads?