| | | Content Marketing for BI | |  Generation | 7 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? In fact, she says that, on average, fewer than one in five say social media has been highly effective for branding and lead generation. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. Social media is on the tip of most every B2B marketer’s tongue these days. | CONTENT MARKETING FOR BI NOVEMBER 29, 2011  Who Says Geeks Aren’t Social? Unfortunately, many B2B companies are still struggling to embrace social media as a marketing and lead generation tool. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Are you there? | | | | | |
| CONTENT MARKETING FOR BI FEBRUARY 9, 2010  Embracing Socialytics Source : Who is generating the content? Socialytics. love this word – it perfectly captures what it is — analysis of social media. ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. then wanted to know more about the types of analytics that might be looked at. | CONTENT MARKETING FOR BI JANUARY 3, 2012  Make Your Marketing Program Blossom in 2012 Some have since generated paid work! Make Your Marketing Program Blossom in 2012 I love January 1 st ! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too. Sometimes, they experience setbacks along the way. | CONTENT MARKETING FOR BI MARCH 22, 2011  How to Bake a White Paper from Scratch: Part One—the Recipe For example, will you offer it as a lead generator through a give-away in return for sign up? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. you better have a plan for its use. | CONTENT MARKETING FOR BI APRIL 20, 2011 How to Bake a White Paper from Scratch: Part Four – The Consumption Here are some other ways to increase the value and usefulness of your white paper: Online lead generation – One of the main reasons you may have chosen to write the paper in the first place is to collect leads. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. | | | | | | | |
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CONTENT MARKETING FOR BI | TUESDAY, MARCH 31, 2009  The Social Media Marketing Wormhole
Whereas my daughter and her generation are learning and experiencing this new world for the first time, most of us bring the baggage and resistance to change what used to work before. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion. As I try and help her learn more about online marketing, it occurred to me recently that we’re transitioning in a big way. Are you ready? MORE >>
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