Misconceptions of B2B Marketing
APRIL 25, 2013
Display can be deployed as a lead generator as well as a vehicle for influencing and educating prospects at any stage of the marketing funnel. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. View Original Article
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities. This enables you to develop reports showing close rates and new customers from leads generated through marketing. Sharing Information When Setting Up Closed Loop Reporting.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool.
INFOGRAPHIC: B2B Lead Generation
NOVEMBER 12, 2012
Optimization of Lead Generation Pages. From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Marketing after the Conversion. Mobile Marketing. Lead Nurturing. View Original Article
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
of marketing-generated content sits. lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. on content development initiatives.
INFOGRAPHIC: Actionable Social Analytics
NOVEMBER 2, 2012
Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article
Why to Use Video in 2013
MARCH 14, 2013
User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Expect marketers to brainstorm new ways to gather and make use of user-generated videos into their e-commerce storefronts. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. View Original Article
INFOGRAPHIC: Content Marketing in a Social, Mobile World
FEBRUARY 6, 2013
Marketers use content marketing to drive awareness, generate leads, and convert sales. From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. View Original Article
First Inbound Marketing.Now Inbound Selling?
SEPTEMBER 24, 2013
But.there are some very significant technologies emerging that promise to even take the most effective revenue generation teams to the next level. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. So, in some ways some of the Inbound Selling concepts are not necessarily new.
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.
VIDEO: Social Media 2013
NOVEMBER 27, 2012
Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Watch on YouTube
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. How to Switch from Direct Mail to Emailed Sales Lead Generation Campaigns.
INFOGRAPHIC: Why Social Media Matters to Marketers
MARCH 4, 2013
From Brafton, here's an infographic of the current social media landscape, as well as the percentages of brands generating leads via each site. Facebook still commands the widest reach in social media, but marketing opportunities continue to evolve among other platforms and networks. View Original Article
Statistics That Indicate the Future of Marketing
AUGUST 28, 2012
59% of B2B marketers say email is the most effective channel for generating revenue. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. View Original Articl
Staffing and Launching Your Content Marketing Program
all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.
INFOGRAPHIC: 2012's Biggest Social Media Marketing Moments
FEBRUARY 27, 2013
According to researchers, social media marketing wins don't generate as much notoriety as fails, but they still generate viral response and positive publicity. From Mobile Marketing Watch and MBA in Marketing Degree Guide, here's an infographic that looks at the biggest wins and failures in social media marketing. View Original Article
INFOGRAPHIC: Mobile Content Marketing
MARCH 13, 2013
While most content is consumed on desktops and tablets, mobile devices have a big influence on click through rates and browsing, and mobile content marketing will generate a large return on investment if done properly. From the Marketing Tech Blog, here's an infographic about the current state of mobile content marketing. View Original Article
Marketing Resolutions for 2013
JANUARY 3, 2013
Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Optimizing your landing pages can result in more conversions without generating more traffic. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Educate yourself on the basics of SEO. Optimize your landing pages with A/B tests.
A Calculator of the Value of Social Media Followers
DECEMBER 20, 2012
In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article
Content Methodology: A Best Practices Report
generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.
Blog Metrics to Track
MARCH 18, 2011
Goal : Increase revenue generation. Number of posts How much information are you generating? Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click?
Statistics Every Marketer Should Know
APRIL 8, 2011
Facebook is capable of generating leads AND revenue. From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." That group prefers text, instant messaging and social networks as primary methods of communication. That equates to 2/3 of the country. View Original Article
Ways to Generate Blog Comments
MARCH 28, 2011
Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. Remember that as with most social media, you're starting a conversation. Don’t See Comments as a One-Way Street" Comments aren't a place for the author to bask in the glory of a well written piece. blog community wants to have a conversation. Discuss issues no one else covers. View Original Article
What Type of Website Do You Need?
OCTOBER 21, 2010
website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Helping you generate publicity about your company. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads.
Content Strategy for Marketing
develop strategy with an eye toward how it will generate more work for. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.
Bold Social Media Risks
OCTOBER 11, 2012
Let Users Upload Content More than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off.
3 Cool Lead Conversion Testing Tools
OCTOBER 19, 2010
In lead generation marketing our goal is to get visitors to take action. Stop Guessing.Start Testing. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.
INFOGRAPHIC: Website Lead Generation
NOVEMBER 21, 2012
From Eightfold Design, here's an infographic step-by-step guide to generating more leads from your website. Step 2: Generate More Traffic. Step 1: Create and Maintain an Impactful Website. Step 3: Convert Traffic to Leads. Step 4: Convert Leads into Sales. Step 5: Measure Everything. View Original Article
Using LinkedIn for Lead Generation: 5 Quick Tips
AUGUST 16, 2012
LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. Your profile should be one of your most effective lead generation tools, so it needs to build an impression of your authority and competencies.
Content Marketing Playbook: Strategy and Roadmap
Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.
INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
JANUARY 2, 2013
According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. Here's an infographic that shows the interdependence of content marketing and search engine marketing. View Original Article
Tips for Retooling Your Business
FEBRUARY 23, 2012
Make the Web a Money-Generator Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Define a niche and exploit it. View Original Article
INFOGRAPHIC: Content Marketing Metrics
NOVEMBER 5, 2012
Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing. View Original Article
INFOGRAPHIC: Benefits of Guest Blogging
MAY 1, 2013
Generated targeted traffic. The biggest benefit associate with guest blogging is the ability to gain a quality backlink. From Inboud Visibility, here''s an infographic with eight more examples of how guest blogging can boost your website. More traffic to your website. Meet other bloggers. Improve your writing skills. Increase exposure and brand awareness. Guest posting is great for search engines. Get to know new communities. Get more email subscribers. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.
Inbound Marketing ROI Statistics
MARCH 21, 2013
93% of Companies Using Inbound Marketing Increase Their Lead Generation. 56% increased lead generation by at least 50%. Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. Here are some of the most salient statistics from their findings. 92% of Companies Using Inbound Marketing Increase Their Traffic. 40% increased traffic by at least 75%. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months.