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Misconceptions of B2B Marketing

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Display can be deployed as a lead generator as well as a vehicle for influencing and educating prospects at any stage of the marketing funnel. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. View Original Article

The Importance of Setting Up Closed-Loop Reporting

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The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities. This enables you to develop reports showing close rates and new customers from leads generated through marketing. Sharing Information When Setting Up Closed Loop Reporting.

Does your company's Web presence differentiate your company from the competition?

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In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool.

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Twitter Unveils Lead Generation Cards

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But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Twitter has been a popular social media venue for B2B marketers. Read more

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

INFOGRAPHIC: Actionable Social Analytics

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Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article

Lead Generation Marketing Budgets

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Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. How to Switch from Direct Mail to Emailed Sales Lead Generation Campaigns.

First Inbound Marketing.Now Inbound Selling?

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But.there are some very significant technologies emerging that promise to even take the most effective revenue generation teams to the next level. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. So, in some ways some of the Inbound Selling concepts are not necessarily new.

Why to Use Video in 2013

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User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Expect marketers to brainstorm new ways to gather and make use of user-generated videos into their e-commerce storefronts. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. View Original Article

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Statistics That Indicate the Future of Marketing

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59% of B2B marketers say email is the most effective channel for generating revenue. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. View Original Articl

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INFOGRAPHIC: Content Marketing in a Social, Mobile World

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Marketers use content marketing to drive awareness, generate leads, and convert sales. From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. View Original Article

VIDEO: Social Media 2013

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Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Watch on YouTube

INFOGRAPHIC: 2012's Biggest Social Media Marketing Moments

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According to researchers, social media marketing wins don't generate as much notoriety as fails, but they still generate viral response and positive publicity. From Mobile Marketing Watch and MBA in Marketing Degree Guide, here's an infographic that looks at the biggest wins and failures in social media marketing. View Original Article

Marketing Resolutions for 2013

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Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Optimizing your landing pages can result in more conversions without generating more traffic. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Educate yourself on the basics of SEO. Optimize your landing pages with A/B tests.

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

A Calculator of the Value of Social Media Followers

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In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article

What Type of Website Do You Need?

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website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Helping you generate publicity about your company. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads.

Bold Social Media Risks

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Let Users Upload Content More than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off.

3 Cool Lead Conversion Testing Tools

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In lead generation marketing our goal is to get visitors to take action. Stop Guessing.Start Testing. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Tips for Retooling Your Business

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Make the Web a Money-Generator Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Define a niche and exploit it. View Original Article

Blog Metrics to Track

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Goal : Increase revenue generation. Number of posts How much information are you generating? Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click?

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INFOGRAPHIC: Website Lead Generation

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From Eightfold Design, here's an infographic step-by-step guide to generating more leads from your website. Step 2: Generate More Traffic. Step 1: Create and Maintain an Impactful Website. Step 3: Convert Traffic to Leads. Step 4: Convert Leads into Sales. Step 5: Measure Everything. View Original Article

Using LinkedIn for Lead Generation: 5 Quick Tips

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LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. Your profile should be one of your most effective lead generation tools, so it needs to build an impression of your authority and competencies.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

LinkedIn for Lead Generation

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But is also can be used to generate leads for your business. If you use LinkedIn for lead generation and have other strategies and tactics to add, please offer your suggestions. LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Below are a few tips. According to LinkedIn, you can target 7.9M

Thoughts on Outsourced Lead Generation

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Outsourcing lead generation is always an interesting topic. These days generating leads can involve a wide variety of strategies and tactics including: o Search engine optimization o Pay per click advertising o Content marketing o Blogging o Joint ventures/affiliate marketing o Email marketing o Social media marketing o And more. Stay involved. Free Download.

Generating Leads from Your Homepage

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Mike Lieberman guest posts on Hubspot with eight ways to optimize your homepage for better lead generation. User generated content is even more effective. generates more than 10 percent of all internet traffic and 31 percent of referral traffic, according to a recent study. The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Clear Messaging Research indicates that the first 10 seconds of a webpage visit are critical to a user’s decision about whether to stay on the page.

Digital Lead Generation

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Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches. Customer acquisition costs far exceed the cost of retention. View Original Article

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

B2B Lead Generation - Plan to Succeed

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If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. By using a few simple calculations you can better understand: The # of impressions you’ll need The number of leads you need Whether or not your are on track to hit your goals Here’s how: First, calculate the number of customers you’ll need to generate.

Generating Leads from Your Blog

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Remember one final thing" For a blog to be a valuable source of lead generation, you'll need to promote the blog itself in other marketing materials like newsletters and packaging materials. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site. View Original Article

Ways to Generate Blog Comments

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Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments. Stir Up the Pot" Make the reader think, ask questions and WANT to respond with their own opinions. Remember that as with most social media, you're starting a conversation. Don’t See Comments as a One-Way Street" Comments aren't a place for the author to bask in the glory of a well written piece. blog community wants to have a conversation. Discuss issues no one else covers. View Original Article

Lead Generation Trends for 2011

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Key Points from the Presentation: B2B marketers overwhelming said that generating high quality leads was their greatest challenge. Lead generation scales sales. A presentation from Dave Green, Director of Best Practices at MECLABS, outlines how to deliver quality leads on a tight budget in the current business environment. Lead nurturing and scoring depends on content. Relevant content-nurturing requires good data. Eight of ten marketers give raw leads directly to sales. Sales prospecting costs more than most expect. Sales-ready leads increase revenue capacity, profits and growth.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

VIDEO: Low Cost Ways to Generate Leads

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From Coaches Corner on Entrepreneur.com, here's a short video interview with Mike Michalowicz, author of The Toilet Paper Entrepreneur, about cost effective ways to market a business. View Original Article

INFOGRAPHIC: Content Marketing Metrics

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Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing. View Original Article

INFOGRAPHIC: B2B Email Marketing

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As the role of inbound marketing increases, email has become a lead nurturing tool, rather than a primary source of lead generation. From Pardot, here's an infographic about the changing role of email in marketing strategy. View Original Article

From "Contact Us" to Lead Generation

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Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. But it's also a great way to gather leads. Have a contact form on every page, or almost every page, of your site. Making that easy to get to makes it more likely visitors will take action. Have a call to action, and word it in a why that prompts visitors and instructs them how. Craft your call to action in a way that relates to the goals of your target traffic. Keep it simple.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.