| | | CK's B2B Blog | |  Generation | 6 articles |
| Page 1 of 1 | Previous | Next | | | CK'S B2B BLOG JUNE 8, 2010  B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. and they're looking to peer-generated buzz in order to do so. And that brings me to action points for increasing your chance of B2B Buzz (which leads to Brand ROI ): First and foremost, be "WOM-Worthy" Before even thinking about how to generate external buzz, ensure your internal house is in order. generates Brand ROI. But three things before we get started. | | | | | |
| | | CK'S B2B BLOG FEBRUARY 21, 2010 B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow) " It's a great question given that, unlike B2Cs, many most B2Bs, haven't fully recognized how mobile media poses a robust, ROI-generating channel for their marketing efforts — and they're also not aware of the myriad reasons and sound rationale for integrating mobile into their plans and programs. Along with my recent discussion around the central question of 'Why do business professionals use social media? ' (that slideshow is located here ), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" | | CK'S B2B BLOG FEBRUARY 4, 2010 B2B Mobile Marketing: Why Mobile For *B2B* Companies? But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts. With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands. After all, with a new set of media comes a brand new learning curve. | | | | | | | |
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