| | | Chris Koch | |  Generation | 26 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH MAY 6, 2011  How to measure influence in social media marketing These fall into two categories: The number generators. These social media monitoring tools have more use for marketers, but they require significant human intervention and can easily become very expensive versions of the number generators if not used with a goal in mind. Image via Wikipedia. Influence is the ability to affect others in their thinking or actions. The monitors. | CHRIS KOCH JUNE 11, 2010 Is lead generation killing marketing? Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Tags: Lead Generation Lead Management Apple Business marketing Marketing and Advertising Marketing B2B Sales Technology What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. | | | | | |
| CHRIS KOCH APRIL 10, 2009 Why bother with thought leadership? Five questions and answers. Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group. This post is from a real query I received from a client this week. The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? | CHRIS KOCH JULY 10, 2009 How old-school data capture is poisoning marketing and what to do about it We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. Indeed, some B2B early adopters are seeing 10-15% of their lead totals generated through social media, according to this survey by DemandGenReport. In our recent Web 2.0 efforts so far (by 67% of respondents). for at least that long. don’t think so. That’s it. | CHRIS KOCH JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. We’ve already mastered the hardest part; the tools are something that anyone can learn. In pursuing a personal presence in social media, I had it easier than you will. Monitor. | CHRIS KOCH SEPTEMBER 23, 2011 Is Twitter “social?” study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. But I treasure this “eliteness,” and while older, high-level executive technology buyers are not on Twitter, the younger ones (and those that wannabe C-level executives) are. | | | | | | | |
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CHRIS KOCH | FRIDAY, SEPTEMBER 9, 2011 The 2 questions on every buyer’s mind
For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results. At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. MORE >> -
CHRIS KOCH | FRIDAY, JULY 9, 2010  Why serious games are a serious form of thought leadership marketing
Now in its second generation, the game is part PlayStation and part knowledge management repository. Image by Getty Images via @daylife. ve been looking at the growing connection between gaming and thought leadership this week. know, I know. It’s hard to utter thought leadership in the same breath as video games, avatars, and conversation balloons, but all of these pieces have converged. Turns out that video games have a role in making the complex (i.e., almost every B2B service ever created) explainable. Think about it. Games destroy complexity. The game succeeds in a number of ways. MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 23, 2011 3 factors in winning the social media horse race
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. to explain it. That’s it. MORE >> -
CHRIS KOCH | FRIDAY, MAY 7, 2010  Why Tut would have been buried with his iPhone
One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Now, there’s no guarantee that our iPhone/iPad application collections will survive each new generation of device, but if they don’t, they’re cheap to replace. Sure, sure, I know it’s Apple and Apple is to the ’10s what Sony was to the ’80s. But there must be more to the fact that the iPhone/iTouch are the fastest growing technology launch in history (and the iPad so far is on pace to outdo them both). MORE >> -
CHRIS KOCH | FRIDAY, JULY 24, 2009 We need an app for that
Posted in Lead Generation, Marketing Analytics, Marketing Automation, Marketing Strategy, Sales and Marketing Collaboration Tagged: Lead Generation, Lead Nurturing, Lead Qualification, Lead Scoring, Marketing Automation, Marketing Processes, Marketing Strategy. Tags: Lead Generation Marketing Analytics Marketing Automation Marketing Strategy Sales and Marketing Collaboration Lead Nurturing Lead Qualification Lead Scoring Marketing Processes We know from our research that we in marketing don’t do much with analytics—i.e., But we need to start doing that. Lead scoring. MORE >>
- There is no social media strategy, only marketing strategy CHRIS KOCH | WEDNESDAY, FEBRUARY 24, 2010
- How social media will change lead generation in B2B CHRIS KOCH | FRIDAY, FEBRUARY 26, 2010
- 3 factors in winning the social media horse race CHRIS KOCH | TUESDAY, AUGUST 23, 2011
- The 2 questions on every buyer’s mind CHRIS KOCH | FRIDAY, SEPTEMBER 9, 2011
- Is Twitter “social?” CHRIS KOCH | FRIDAY, SEPTEMBER 23, 2011
- When does content need to be mobile? CHRIS KOCH | FRIDAY, MARCH 5, 2010
- Thought leadership is still dead; long live idea marketing CHRIS KOCH | FRIDAY, FEBRUARY 5, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- How much do you “charge” for your content? CHRIS KOCH | FRIDAY, JANUARY 29, 2010
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Want to understand your customers’ business needs? Give them an award. CHRIS KOCH | FRIDAY, NOVEMBER 6, 2009
- We need an app for that CHRIS KOCH | FRIDAY, JULY 24, 2009
- Four reasons to stop measuring marketing CHRIS KOCH | FRIDAY, JULY 31, 2009
- Four reasons to stop measuring marketing CHRIS KOCH | FRIDAY, JULY 31, 2009
- Want to get along better with sales? Find a way to work together. CHRIS KOCH | FRIDAY, MAY 1, 2009
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