Maybe work on your depth and breadth a little bit — spend some of your valuable content-generating time revealing something about your past, your passions, your interests, your process. In an effort to generate money, Facebook makes it harder for brands (neowin.net). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Why not, right? Related articles. MORE >>

dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. 'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. kid you not: even though Amazon predated the whole Web 2.0 Read on to understand why. Think now about Amazon in its early days. But Bezos did not back down. in 1997. MORE >>

There are attribution models that can help you demonstrate lead generation from awareness marketing. 'Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. But brand value is a qualitative measure that doesn’t often get the investment it deserves. What other ways can we measure the value of awareness marketing? Legal limits. MORE >>

The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Because the primary landing experience is an awareness page that does not push prospects into offers, it was seen as conflicting with the demand generation goals of the site. Meanwhile, you send all advertising clicks directly to the demand generation site. 'Photo credit: Wikipedia. The Awareness Site. MORE >>

And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. These tips ares simple, but some are easy to overlook. just need to select and go. MORE >>