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The 10 most fascinating people in B2B marketing in 2016

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When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent. All sales leads are not equal. Of those 350,000, about half—178,000—were actual sales leads. Like this post?

11 inspiring case studies of digital transformation

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GE’s previous solution, Wind PowerUp technology, had already been installed in 4,000 units, and improved turbine efficiency by up to 5%, which translates to up to a 20% improvement in profitability for each turbine; the new Digital Wind Farm technology promised 20% efficiency improvements, which could help generate up to an estimated $50 billion of value for the energy industry.

Close up, nobody is normal: Generation clash or ageism?

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Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. The post Close up, nobody is normal: Generation clash or ageism? Why They Clash. Boomer. Gen X. Millennials. Training .

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

10 Marketing trends to watch for 2017

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It is the best form of user-generated content. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Visual content.

Time to abandon spray-and-pray lead generation

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B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. The post Time to abandon spray-and-pray lead generation appeared first on Biznology. Ninety-nine percent.

The state of B2B marketing in Asia—moving toward digital

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While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia. 

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How storytelling can shape the corporate brand and culture

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This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Why account-based marketing is a game changer for Japan

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I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. My fourth was for B2B marketing professionals, covering marketing automation and demand generation. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. No plans now.

Interactive video for sales just got a big boost from Apple

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What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. It’s more like an app.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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Recent studies show that account-based marketing approaches generate a higher ROI. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. Specific” needs.

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

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King Industries, Inc., a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation.   B2B Marketing Internet Marketing Offline Marketing Slider Demand generation lead generation lead qualification lead scoring qualification criteria Photo credit: Gerard Stolk (vers la réunification). Enter the concept known as lead qualification.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to select the right lead generation media mix

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Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Multiple media working together generate better results than single media, with one big proviso: the messages must be consistent across media.

How Many Leads Do You Need to Generate? Use This Simple Calculator

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One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications. 

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

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technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. He Episode 64 of the #FIR podcast is up.

Increasing customer engagement with videos just got easier

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It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking something or sharing something. This is unbelievably easy to do.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Generating ideas for your content marketing

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The post Generating ideas for your content marketing appeared first on Biznology. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. More gold!

What’s the killer app in B2B marketing? Face-to-face events

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Events are also at the top of the heap based on lead generation effectiveness. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Bingo. It’s all about personal connections.

Tools that help generate blogging ideas

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Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas. Every blogger knows the challenge of finding topics to write about. Quora.

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10 most inspiring digital marketing stories of 2016

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For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company. But channels and technologies don’t do justice to the ways some brands are putting it all together. Like this post?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

I’m an influencer, pay me more!

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technologies , including content syndication, online collaboration, blogging, and consumer generated media. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Is it earned or paid media?

Integrating Awareness and Demand Generation Marketing

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The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Meanwhile, you send all advertising clicks directly to the demand generation site. Photo credit: Wikipedia.

Add For Immediate Release to your podcast queue

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technologies, including content syndication, online collaboration, blogging, and consumer generated media. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Go git ’em!

Don’t screw up your social media listening

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Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? If you put a bunch of junk into it, you’re going to get a bunch of junk out.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How long should your online business video production be?

Biznology

What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

How Putin’s brand inspires Trump

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In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. Both are authoritative kindred spirits.

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How most Social Media experts are wrong about LinkedIn

Biznology

By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. You see, it’s a wrong message to the wrong audience. Like this post?

The top 10 tricks for sales lead generation

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This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Ruth P.

Five B2B marketing beliefs and trends debunked

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It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!  Here are my top five beliefs and/or trends that seem wrong or wrongheaded, and need someone to shine the light of day on them. B2B is a market. Like this post?

Marketing to Millennial business buyers

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The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. So we B2B marketers must consider how to appeal to them effectively.  Let’s take a look.

CMOs fail to go beyond brand awareness on LinkedIn

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Hopefully, prospects will find and read Xerox’s content, hopefully, they will find it useful and hopefully, the content they read will generate interest in the Xerox brand in the process. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue.

Social media marketing isn’t a popularity contest

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The videos that were created by those influencers as part of this Fiesta campaign generated 6.5 Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. How to Make the Most of Your Social Media Marketing with Less.

Tips for your professional B2B corporate video production project

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In addition, video is the only marketing format that can truly connect in an emotional way while providing the most amount of information in the shortest amount of time (decision makers appreciate the ease of use and ability to learn quickly), which supports lead generation. B2B Marketing Content Marketing Internet Marketing B2B marketing lead generation ROI video marketing