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The state of B2B marketing in Asia—moving toward digital

Biznology

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia. 

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Close up, nobody is normal: Generation clash or ageism?

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Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. The post Close up, nobody is normal: Generation clash or ageism? Why They Clash. Boomer. Gen X. Millennials. Training .

Time to abandon spray-and-pray lead generation

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B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. The post Time to abandon spray-and-pray lead generation appeared first on Biznology. Ninety-nine percent.

Interactive video for sales just got a big boost from Apple

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What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. It’s more like an app.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Generating ideas for your content marketing

Biznology

The post Generating ideas for your content marketing appeared first on Biznology. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. More gold!

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

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technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. He Episode 64 of the #FIR podcast is up.

What’s the killer app in B2B marketing? Face-to-face events

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Events are also at the top of the heap based on lead generation effectiveness. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Bingo. It’s all about personal connections.

How Many Leads Do You Need to Generate? Use This Simple Calculator

Biznology

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications. 

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

I’m an influencer, pay me more!

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technologies , including content syndication, online collaboration, blogging, and consumer generated media. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Is it earned or paid media?

How Putin’s brand inspires Trump

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In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. Both are authoritative kindred spirits.

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Tools that help generate blogging ideas

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Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas. Every blogger knows the challenge of finding topics to write about. Quora.

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Add For Immediate Release to your podcast queue

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technologies, including content syndication, online collaboration, blogging, and consumer generated media. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Go git ’em!

How most Social Media experts are wrong about LinkedIn

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By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. You see, it’s a wrong message to the wrong audience. Like this post?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Increasing customer engagement with videos just got easier

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It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking something or sharing something. This is unbelievably easy to do.

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Integrating Awareness and Demand Generation Marketing

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The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The Unity of Awareness and Demand Generation. Meanwhile, you send all advertising clicks directly to the demand generation site. Photo credit: Wikipedia.

How long should your online business video production be?

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What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

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CMOs fail to go beyond brand awareness on LinkedIn

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Hopefully, prospects will find and read Xerox’s content, hopefully, they will find it useful and hopefully, the content they read will generate interest in the Xerox brand in the process. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

The top 10 tricks for sales lead generation

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This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Ruth P.

Tips for your professional B2B corporate video production project

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In addition, video is the only marketing format that can truly connect in an emotional way while providing the most amount of information in the shortest amount of time (decision makers appreciate the ease of use and ability to learn quickly), which supports lead generation. B2B Marketing Content Marketing Internet Marketing B2B marketing lead generation ROI video marketing

Five B2B marketing beliefs and trends debunked

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It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!  Here are my top five beliefs and/or trends that seem wrong or wrongheaded, and need someone to shine the light of day on them. B2B is a market. Like this post?

Lead generating machine: is your website actively helping your business grow?

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Your website, when done right, can be one of the most effective lead generation tools in your arsenal. What could you change on the page to turn your website into a lead generating machine? The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done. Pay Attention to Color Choices.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Why brands need a different kind of content.

Biznology

Individualized, person-to-person content deployment over a carefully outlined buying journey and ownership cycle can incorporate couponing, but more importantly builds customers and advocates instead of just generating cheap clicks. There’s been a lot written about content creation, placement, and promotion in recent months. That is, if a transaction is even your conversion goal.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. So we B2B marketers must consider how to appeal to them effectively.  Let’s take a look.

Social media marketing isn’t a popularity contest

Biznology

The videos that were created by those influencers as part of this Fiesta campaign generated 6.5 Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. How to Make the Most of Your Social Media Marketing with Less.

Remember to market to your own influencer network

Biznology

Stay top-of-mind and build the long-lasting relationships that generate more repeat & referral business. I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. What Is Contactually? Cheers, Chris.

10 case studies show how web analytics prove ROI

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Ryanir is able to increase click-through rates by 200%, decrease bounce rate by 18%, increase visitor traffic by 16% to strategic pages, and double revenue generated from their email campaigns. What good is data if you don’t know what to do with it? Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. It results in 47% more traffic.

Google Search is more Rain Man than Beautiful Mind

Biznology

If you want to learn about Sitemaps right now, however, check out the Sitemap page on Google Webmaster Tools , learn about Sitemaps from Google , and if you’re using WordPress, use either Google XML Generator or Yoast SEO (not both, but if you do, turn it off on Yoast), and if you’re using Drupal, the Sitemap they have build in is not what you want, so install this module, XML Sitemap.

What’s new in content marketing?

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Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Automated Content. Niche Content. Multimedia Content. Blog Content.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

What Marketing’s Sales Enablement Role Should Look Like on LinkedIn. 1) Marketing as a Sales Enabler on LinkedIn Goes Beyond Top-of-the-Funnel Awareness and Lead Generation. Marketers who go beyond lead generation and focus on Sales and Marketing alignment to achieve revenue goals using LinkedIn can prove a clearer, stronger social media ROI using LinkedIn. You can’t! Like this post?

Google+ is an island of misfit toys

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Every new generation fancies itself the first. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Birds of a Feather Flock Together. That’s powerful.

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4 Elements that drive B2B direct marketing results

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We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads.  . Most lead generation campaigns are focused on properly qualifying the lead, so that handing off to the sales resource is now appropriate.

Prospecting data accuracy

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PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock.  . Good news:  B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” vendors today.  . Our sincere thanks to them all. overall.

Becoming a reddit Internet sensation

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Have a hateful place for Millennials and Generation Z. I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both  Reddit is the 800-pound Gorilla in the Room  and  You Must Commit to Reddit to Succeed. Back then, I was terrified of reddit. Get over it! So, you can do it to. You can.

Essential SEO advice directly from Google

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Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? No more.

How a smarter website can improve your marketing effectiveness, Part I

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This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. Get a Grip.