| | | B2BMarketingSmarts | |  Generation | 96 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JULY 13, 2010  3 Great B2B Marketing Ideas I Read in (OMG) Print Media. Over the top’ creative approaches can generate appointments with decision-makers. Mailing to 500 decision-makers, this campaign generated a huge 5% response. Yes, there is still print media out there, and it still has value for those of us that don’t yet own an iPad and like to sit on a lawn chair and read industry pubs. Here’s what I learned just this past weekend. | B2BMARKETINGSMARTS DECEMBER 28, 2009  Smart B2B marketing calls to action for 2010. It’s also why today’s most consistently effective lead generation messaging identifies a challenge that prospects may be facing and offers a free white paper, checklist, guide, case study or other content that allows them to learn about ways to meet their challenge. This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. | | | | | |
| B2BMARKETINGSMARTS JANUARY 14, 2013  When and why B2B marketing fails. B2B Content B2B Marketing Research Outbound B2B Marketing B2B Direct Marketing B2B Marketing Best Practices Lead Generation Best Practices Marketing Best PracticesThe team at Savvy B2B Marketing has a great blog with consistently valuable information and insight. Recently they printed a wrap-up of their “10 Most Popular Posts from 2012.” When and why B2B marketing fails. | B2BMARKETINGSMARTS MARCH 8, 2010  If B2B marketers do nothing else, they should follow these 9 rules. In the area of lead generation, when asked, “Which 4 basic skills or process steps do you recommend,&# he answered. &# Start with a great database – it will reduce your costs by as much as 50%. Tags: B2B Marketing Best Practices B2B Marketing Content Lead Generation Best Practices Nurturing Targeted Marketing If you don’t have one, build it. Measure everything. | B2BMARKETINGSMARTS JULY 27, 2010  Bad thoughts that block B2B marketing success. All of these companies have used — and continue to use — direct mail marketing to reach their target markets, including IT, because it cost-effectively generates leads and sales. Social media has great value as an extension of any lead generation and nurturing effort. Blogs are mostly written from the experience of the individual blogger. “Our target is IT. Yikes! | B2BMARKETINGSMARTS DECEMBER 8, 2010  4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. These suggestions may not be simple to implement, but they seem well worth the effort and will pay off in generating more leads, quickly moving those leads to being sales-ready and eliminating lost sales by doing too little, too late. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. | | | | | | | |
| -
B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010  My 5 favorite B2B marketing numbers.
The reason nurturing leads is critical in maximizing sales: 45% of new leads generated will buy from someone in the industry category within 12 months. Tags: B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices Integrated Marketing Lead Handling and Nurturing B2B Direct Marketing B2B Integrated Marketing direct marketing math Increase Marketing Response Lead Generation Best Practices Marketing Best Practices Nurturing Testing Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. like numbers. MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 9, 2011 B2B marketing’s content vs. format question.
B2B Content Content Lead Generation OfferWe B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? David Dodd of B2B Marketing Directions recently alerted me to the 2011 B2B Technology Collateral Survey Report put out by Eccolo Media in his post “Marketing Collateral Remains Critical (But Buyers’ Preferences are Changing).” ” As a [.] B2B marketing’s content vs. format question. is a post from: B2BMarketingSmarts. MORE >> -
B2BMARKETINGSMARTS | MONDAY, APRIL 9, 2012 Mini-quiz on how to avoid a B2B marketing iceberg.
B2B Marketing Best Practices Lead Generation Best Practices Marketing Best PracticesIt’s a sad piece of history we are remembering this week with the 100th anniversary of the sinking of the RMS Titanic on April 15, 1912. When there are public tragedies, there’s an immediate call for who or what to blame. In the case of the Titanic, however, there was only one cause — human [.]. MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, AUGUST 24, 2011 5 rock-bottom rules for effective B2B marketing content offers.
B2B Content B2B Lead Generation B2B Direct Marketing B2B Marketing Best Practices B2B Marketing Content Lead Generation Best PracticesContent is one of today’s biggest topics of discussion in B2B marketing. To some, it is educational information that positions their company as a thought leader. Those in this group may want to review my recent post on what Eric Wittlake has to say about true thought leadership.) To others, content is what is offered [.] 5 rock-bottom rules for effective B2B marketing content offers. is a post from: B2BMarketingSmarts. MORE >> -
B2BMARKETINGSMARTS | FRIDAY, MAY 18, 2012 Where B2B marketing personas meet the road.
Knowledgeable B2B marketers know that the better lead generation or nurturing content and messaging focuses on the needs and interests of targeted individuals, the more successful it will be. B2B Content B2B Lead Generation B2B Marketing Messaging Lead Generation NurturingThat understanding has produced the need to create prospect personas. As defined on Wikipedia, “A user persona is a representation of the goals and behavior of [.]. MORE >>
- Ideas to help break the B2B automated marketing content barrier. B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
- Why B2B marketers must read this book on lead generation. B2BMARKETINGSMARTS | MONDAY, APRIL 29, 2013
- Take your B2B trade show booth from boring to spectacular. B2BMARKETINGSMARTS | THURSDAY, MAY 3, 2012
- For B2B marketing success in 2011 — start with the data. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
- The two biggest B2B marketing campaign essentials. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
- Today’s 3 Biggest B2B Marketing Success Barriers are Human B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 13, 2010
- Is your B2B marketing missing a secret ingredient? B2BMARKETINGSMARTS | WEDNESDAY, FEBRUARY 15, 2012
- A B2B marketing message angle that could close sales. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 29, 2009
- Outbound calling works in B2B marketing and I can prove it. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 25, 2012
- B2B Marketing Tip of the Day: Stop asking questions. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 30, 2010
- B2B content marketing: Be noticed in this attention economy. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 6, 2012
- B2B Marketing to Men vs. Women B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 7, 2010
- B2B marketing lead generation dilemma: do it now or do it right. B2BMARKETINGSMARTS | THURSDAY, DECEMBER 15, 2011
- Four B2B best practices for late buy-cycle marketing B2BMARKETINGSMARTS | MONDAY, JUNE 27, 2011
- One B2B social media expert who’s got it wrong. B2BMARKETINGSMARTS | TUESDAY, DECEMBER 27, 2011
- Effective B2B marketing requires budget AND brains. B2BMARKETINGSMARTS | MONDAY, AUGUST 15, 2011
- B2B marketing content that disappoints. B2BMARKETINGSMARTS | TUESDAY, JULY 17, 2012
- B2B marketers: Have you earned your cred? B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
- Inbound and Outbound B2B Marketers Have the Same Challenge B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010
- Lift B2B marketing response by putting time on your side. B2BMARKETINGSMARTS | MONDAY, APRIL 2, 2012
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- How B2B marketers can be winners at the game of tag. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 17, 2010
- A few early B2B marketing ideas from Santa. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 23, 2011
- Two ways to use your B2B customer database as a valuable targeting tool. B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- B2B marketing’s one-stop manual of content best practices. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 25, 2011
- Matching B2B marketing channels to buyer preferences. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 7, 2011
- Great B2B content deserves greater B2B marketing. B2BMARKETINGSMARTS | MONDAY, JUNE 18, 2012
- The best place to start all B2B marketing efforts. B2BMARKETINGSMARTS | TUESDAY, JANUARY 19, 2010
- Hat’s off to the B2B marketer behind this effort. B2BMARKETINGSMARTS | MONDAY, JULY 25, 2011
- Where B2B marketing still grabs attention in today’s communication overload. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
- Step #1 in creating ideal B2B lead generation copy. B2BMARKETINGSMARTS | MONDAY, MARCH 4, 2013
- Why B2B marketers should know when lead relationships start. B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
- Steps #2-6 in creating ideal B2B lead generation copy. B2BMARKETINGSMARTS | MONDAY, MARCH 11, 2013
- My “duh” moment on the vital need for both inbound AND outbound B2B marketing. B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 4, 2010
- How often to send B2B lead acquisition efforts? Find your Uncle Harry. B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
- Four Rules for Communicating with the “Crazy-Busy Prospect” B2BMARKETINGSMARTS | WEDNESDAY, JUNE 23, 2010
- How to spend your B2B marketing summer. B2BMARKETINGSMARTS | MONDAY, JULY 23, 2012
- B2B marketing: How B2B marketers can maximize open rates. B2BMARKETINGSMARTS | TUESDAY, AUGUST 14, 2012
- B2B marketing content — 4 important rules. B2BMARKETINGSMARTS | MONDAY, MAY 9, 2011
- To make big B2B marketing strides in 2010 — go lateral. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 9, 2010
- Are B2B marketers offering too much stuff and not enough information? B2BMARKETINGSMARTS | MONDAY, NOVEMBER 30, 2009
- Four Hot B2B Marketing Ideas Emerge from Blob B2BMARKETINGSMARTS | THURSDAY, NOVEMBER 4, 2010
- 5 ways B2B companies can make millions from referrals. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 26, 2011
- 20 years of marketing know-how summarized in 3 words B2BMARKETINGSMARTS | TUESDAY, APRIL 27, 2010
- Are your B2B marketing messages boring? B2BMARKETINGSMARTS | MONDAY, DECEMBER 14, 2009
- To increase B2B marketing response, increase response options. B2BMARKETINGSMARTS | TUESDAY, JUNE 1, 2010
- Making B2B marketing landing pages something to CRO about. B2BMARKETINGSMARTS | MONDAY, NOVEMBER 12, 2012
- Three Questions All B2B Marketing Should Answer in Eight Seconds or Less B2BMARKETINGSMARTS | TUESDAY, APRIL 6, 2010
- In B2B marketing, it’s a no-compromise world. B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 29, 2010
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- 3 things B2B marketers can learn from retailers. B2BMARKETINGSMARTS | TUESDAY, APRIL 13, 2010
- Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap B2BMARKETINGSMARTS | TUESDAY, JUNE 14, 2011
- Two more ways to keep the camels out of B2B marketing. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 27, 2010
- In B2B marketing and sales, Virginia, there is no Santa Claus. B2BMARKETINGSMARTS | MONDAY, DECEMBER 20, 2010
- Three B2B marketing practices driving me crazy this week B2BMARKETINGSMARTS | MONDAY, MARCH 25, 2013
- Non-stop tips and insights for the muddled B2B marketing mind. B2BMARKETINGSMARTS | THURSDAY, APRIL 21, 2011
- Is there any B2B marketing subject of interest today besides social media? B2BMARKETINGSMARTS | TUESDAY, MAY 11, 2010
- Want to be a B2B business-development pro? Start here. B2BMARKETINGSMARTS | TUESDAY, JANUARY 26, 2010
- B2B marketers should be scared about doing the wrong things. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 29, 2009
- Two cool (and useful) services for B2B marketers B2BMARKETINGSMARTS | THURSDAY, JANUARY 13, 2011
- How are you ending your first date with B2B prospects? B2BMARKETINGSMARTS | MONDAY, NOVEMBER 16, 2009
- The dollars and sense of inbound vs. outbound marketing. B2BMARKETINGSMARTS | TUESDAY, JUNE 15, 2010
- The B2B marketing “wow” that counts is the one on the bottom line. B2BMARKETINGSMARTS | TUESDAY, MARCH 23, 2010
- How B2B marketers can help overcome the “no budget” excuse B2BMARKETINGSMARTS | WEDNESDAY, MARCH 3, 2010
- A B2B marketing and sales book everyone has time to read. B2BMARKETINGSMARTS | TUESDAY, MAY 31, 2011
- B2B marketers should watch their words. B2BMARKETINGSMARTS | MONDAY, FEBRUARY 21, 2011
- Want more qualified B2B leads? Say “show me the money.” B2BMARKETINGSMARTS | MONDAY, NOVEMBER 2, 2009
- A sure recipe for B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JANUARY 5, 2010
- Four ways to keep your B2B marketing Web site from turning away customers. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
- The more B2B marketing changes, the more it stays the same. B2BMARKETINGSMARTS | THURSDAY, MARCH 11, 2010
- B2B marketing “Advice from the Top. B2BMARKETINGSMARTS | TUESDAY, JUNE 21, 2011
- Do today’s B2B marketing messages need to change? B2BMARKETINGSMARTS | WEDNESDAY, MARCH 23, 2011
- “We” may be sabotaging your B2B marketing. B2BMARKETINGSMARTS | WEDNESDAY, FEBRUARY 17, 2010
- Advice to most B2B marketers: “Don’t sweat the big stuff.” B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 2, 2010
- B2B Marketing Smarts now part of B2B Marketing Zone B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 4, 2009
- Some B2B marketers need to come out of the dark. B2BMARKETINGSMARTS | THURSDAY, SEPTEMBER 17, 2009
- Why it’s OK to be anti-social media. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 9, 2009
- Boost B2B sales with an “in your face” approach. B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 23, 2009
- The best tips from B2BMarketingSmarts — so far. B2BMARKETINGSMARTS | TUESDAY, NOVEMBER 17, 2009
- How to bring your B2B marketing into the real world. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 21, 2009
- Subject testing: Hate it in the classroom, love it in B2B marketing. B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
- Is anything missing from your online B2B brand? B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009
- Two ideas in 20 seconds. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 14, 2009
- Content by any other name would smell as sweet. B2BMARKETINGSMARTS | MONDAY, OCTOBER 19, 2009
| |
