She helps B2B marketers and professional service providers generate more leads and sales by providing them with communications that motivate their audiences to take action. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it. Review something (e.g. MORE >>

By consistently employing best practices in your blog posts, your B2B Marketing blog will likely be a larger lead generator than your corporate website, attracting prospects by way of social media and the search engines. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. MORE >>

In content marketing, high-quality content should communicate a personality which inspires sympathy and trust – the (first, most) important step towards generating lasting connections. In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Forms, outlets and advice for how to advance content are numerous , though often hard to narrow down and use to formulate a strong content marketing strategy. MORE >>

Topics include content marketing, B2B social media, demand generation, marketing automation, and more. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? Way too late. Start small. Just start. MORE >>

If you generate $100,000 in new business on a $40,000 budget, you’re in good shape; if it’s the other way around, your program needs an overhaul. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  Connecting with customers, prospects, peers, and potential referrers. This is a daily activity. MORE >>