Ultimately, utilizing both a hard and soft CTA enables you to prioritize and balance your goals, lead generation or otherwise.As Content Development Conversion Metrics Lead Generation 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. What’s the difference between a hard CTA and a soft CTA? Why should you include soft CTAs on your pages? What about complementary CTAs? MORE >>

Lead Generation. Lead generation can be tough. few more tips: Are your current lead generation efforts working? B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? months? years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. Content. Not recently? Oh no! Design. MORE >>

Conversion Metrics Lead GenerationNo amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations take place in the form of case studies, whitepapers or even a product demo. These ‘calls to action’ (CTAs) should be conspicuously places on each of your most important web pages. Demo (if one exists). MORE >>

B2B Web Strategy Content Development Lead GenerationIn the olden days of traditional copyrighting, the headline was the almighty first step in grabbing the readers attention. And while some practices are not necessarily applicable to the online world, the one constant is the importance of that headline, especially on your landing pages. When we speak about landing pages, just what is it [.] The post Understanding Landing Pages and How to Create Effective Headlines appeared first on B2B Web Strategy. MORE >>

Conversion Metrics Lead GenerationLast week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance. launching a resources section of your website to improve your authority and relevance on a given set of topics. providing context to any demos or collateral items, such as length of document or time for a webinar. Registration forms should be brief and easy to fill out. MORE >>