B2B Memes

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Three Tips for Simple but Effective Infographics

B2B Memes

You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort.

Three Ways to Annoy People and Produce Great Content

B2B Memes

If your goal is just to generate copy, you’ll never need to ask any irritating questions. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. They weren’t, and he knew it.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. Among Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency. Unfortunately, editors tend to abet rather than resist their characterization as cost generators. He’s right, but I prefer stronger phrasing. They’re pretty good at that.

Three Stock Photography Pitfalls to Avoid

B2B Memes

That might be ever-so-slightly extreme, but it illustrates the strong feelings that stock photography can inadvertently generate. I’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details.

Dwell 27

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Are You Highly Digital? Try This Test

B2B Memes

The authors’ four criteria for highly digital companies are pretty straightforward: The company generates a high percentage of revenues digitally. You generate your work on your own, with little need for assistance, using a variety of digital tools. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. Are you highly digital?

Media 21

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Instead of looking forward, it looked backward. No related posts.

Media 21

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.

Blog Comments: Chaos or Currency?

B2B Memes

But some are so clearly and consistently focused on a single community interest that they generate with almost every post a huge number of intelligent, interesting, and polite comments. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments. Johnson’s objections to comments are many.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere.  For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. Journalism New-Media Models Social Media collaboration control conversation journalism professionalism user-generated contentIn yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. Six New-Media Principles: Introduction.

No Monopoly on Lousy Content

B2B Memes

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Increasingly the Internet is a gigantic content farm.

Media 13

Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future

B2B Memes

” What Ebert’s column really reflects, other than an easy way to write a blog post, is what every elder generation feels: that their young are a disappointment, not up to the great things they did. MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.” There is even a kind of schadenfreude, or covert joy in their shortcomings.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It’s undoubtedly true that the digital revolution has made us more sociable as people. But The Naked Blogger. But it helps.

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It’s undoubtedly true that the digital revolution has made us more sociable as people. But The Naked Blogger. But it helps.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Neil Thackray. Is that a significant part of the strategy? was born.

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included  the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading. Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”?

5 Keys to Effective B2B Content

B2B Memes

You can’t generate that with a straw man. Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? guess because there’s so much gloom and doom surrounding the future of B2B publishing.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Managing Your Career in the Social Media Era: Sources

B2B Memes

Can Robots Run the News? “To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. What Would Google Do? , by Jeff Jarvis. That is no longer true.”.

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. There’s obvious value to automated content creation, and as Jeff Jarvis has declared, “ Data is (are) journalism.” But we should be careful not to confuse computed content with communication. But they do care.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

50 Must-Know Statistics to Improve Your Lead Generation Strategy

B2B Marketing Insider

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. First of all, here’s what you need to remember: demand generation comes before lead generation.

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Is Your Lead Generation Strategy Broken?

ViewPoint

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. If your lead generation strategy is broken, it’s not unreasonable to guess that your revenue goals might be difficult to attain. Lead Generation Marketing StrategyDo you have a service level agreement?

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Lead generation is an iterative process that requires consistent closed-loop feedback. In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Share best-practice lead generation information. Be honest.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

That’s why many marketing and lead generation programs tend to focus on quantity. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. challenge. Create a marketing funnel .

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedInTitle.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” In this post I’m going to explain how it applies to lead generation. You might also like.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. That […] The post In Industrial Lead Generation, a Lead is a Lead, Right? by Achinta Mitra appeared first on Industrial Marketing Today.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.