B2B Memes

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It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. Among the many challenges publishers face today, the first is getting and keeping attention.

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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational.

Media 100
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Are You Highly Digital? Try This Test

B2B Memes

The authors’ four criteria for highly digital companies are pretty straightforward: The company generates a high percentage of revenues digitally. You generate your work on your own, with little need for assistance, using a variety of digital tools. Its leadership has deep digital experience.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. In the analog era, says Joel, writers didn’t have this problem.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. In the analog era, says Joel, writers didn’t have this problem.

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Three Tips for Simple but Effective Infographics

B2B Memes

You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. One mentioned in Alcorn’s article is Creately.

Tips 100
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Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future

B2B Memes

” What Ebert’s column really reflects, other than an easy way to write a blog post, is what every elder generation feels: that their young are a disappointment, not up to the great things they did. There is even a kind of schadenfreude, or covert joy in their shortcomings.

Class 100