B2B Memes

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Three Tips for Simple but Effective Infographics

B2B Memes

You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort.

Three Stock Photography Pitfalls to Avoid

B2B Memes

That might be ever-so-slightly extreme, but it illustrates the strong feelings that stock photography can inadvertently generate. I’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details.

Dwell 34

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. Among Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency. Unfortunately, editors tend to abet rather than resist their characterization as cost generators. He’s right, but I prefer stronger phrasing. They’re pretty good at that.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere.  For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

Are You Highly Digital? Try This Test

B2B Memes

The authors’ four criteria for highly digital companies are pretty straightforward: The company generates a high percentage of revenues digitally. You generate your work on your own, with little need for assistance, using a variety of digital tools. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. Are you highly digital?

Test 21

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Instead of looking forward, it looked backward. No related posts.

Media 21

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. Journalism New-Media Models Social Media collaboration control conversation journalism professionalism user-generated contentIn yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. Six New-Media Principles: Introduction.

No Monopoly on Lousy Content

B2B Memes

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Increasingly the Internet is a gigantic content farm.

Press 16

Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future

B2B Memes

” What Ebert’s column really reflects, other than an easy way to write a blog post, is what every elder generation feels: that their young are a disappointment, not up to the great things they did. MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.” There is even a kind of schadenfreude, or covert joy in their shortcomings.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It’s undoubtedly true that the digital revolution has made us more sociable as people. But The Naked Blogger. But it helps.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It’s undoubtedly true that the digital revolution has made us more sociable as people. But The Naked Blogger. But it helps.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Neil Thackray. Is that a significant part of the strategy? was born.

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included  the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading. Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”?

5 Keys to Effective B2B Content

B2B Memes

You can’t generate that with a straw man. Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? guess because there’s so much gloom and doom surrounding the future of B2B publishing.

B2B 2

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Managing Your Career in the Social Media Era: Sources

B2B Memes

Can Robots Run the News? “To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. What Would Google Do? , by Jeff Jarvis. That is no longer true.”.

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. There’s obvious value to automated content creation, and as Jeff Jarvis has declared, “ Data is (are) journalism.” But we should be careful not to confuse computed content with communication. But they do care.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects. Click here to view the infographic full size.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network. Here are three alternative publisher lead generation programs you should consider: 1. Need leads?

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Before you can use marketing to generate revenue, you’ll need to bring about a similar shift in culture. Take the proper steps to integrate both teams, and watch how marketing can have a direct impact on revenue generation. However, don’t feel bad.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? appeared first on The Point.

A Deeper Look Into B2B Demand Generation

It's All About Revenue

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Metrics and Goals Are Not Aligned.

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program. Here are a few suggestions. 1. Ask Them-.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Far from it.

Shiny Objects, Demand Generation and ABM

ANNUITAS

Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” This led to our team having to work with our sales team, identify the accounts, the key stakeholders in these accounts and seek to generate leads therein. The post Shiny Objects, Demand Generation and ABM appeared first on ANNUITAS.

Lead Generation Best Practices

Salesfusion

The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.