And that thing is that every action perpetrated near or by your brand should expect to generate an equal and opposite reaction. Right after I realized I wasn’t going to be crushed by a furniture truck, I figured out a thing about brands that many companies forget. So the furniture truck that changed lanes without checking to see if there was a cranky marketer in a Volkswagen next to it was creating a brand experience for me, and potentially for a few dozen emergency workers and the thousands of motorists who would slow for a good, morbid gawk at the carnage. sticker on the back. MORE >>

Never mind that Bethany doesn’t really understand what demand generation strategy design means, her job is to match the words on her little card to the resume in front of her. 'Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless.  Ron, on the other hand, has been wandering, with his spider plant, around the parking lots of office towers for similar number of months hoping to get a job as a marketing analyst. MORE >>

Get them to generate a word cloud while they’re at it and put all the pages in a giant binder with dividers. It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. You say yes because you have a bunch of duplicates in your trade show list. You say yes because your overworked team is practically sprouting a rash they’re so excited about a student. MORE >>

This post is about the future, for I have peered out over the edge of our foxhole and I have seen the next generation of the P-Cube. Now I have a couple of teenagers at home and privately think of them as grunting, fridge-emptying text-messaging, laundry-generating trolls who have unfriended me (de-friended? It means, my friends, that Generation G is going to check everything you say and promise with everyone, everywhere, all the time. It’s been about a year since we met our friends in the P-Cube. Here is the link to helpful hints for selling to P-Cubers. on Facebook.  MORE >>

In fact, I think a lot of us use conflict at the top as a marvellous Inertia Generator (you know you’ve done it) by taking things we don’t want to do and firing them directly into the fan so they can be blown all over the room and we can claim to be the splattered victims of our warring Corporate Overlords. All Random Rants Sales vs. Marketing B2B marketing bizmarketer corporate overlords cymbal monkey Elizabeth Williams email marketing Inertia Generator Jason Scragz linkedin Lords of the Enterprise sales and marketing alignment sales vs. marketing teamwork posterthink not. MORE >>