B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

In summary, I think Pinterest is great for generating brand awareness and getting your products and services in front of buyers more quickly. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Not only do people not have ( not make? Instagram, not so much.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

This is a big change from older generations who value justice, integrity, family, practicality, and duty. Millennials use technology differently than other generations. Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. You did the research. You wrote the plan. Not so fast.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign. Speaker or player to listen to your audio or video recording.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Since 1997 we’ve been creating original marketing messages, campaigns and content to generate results for our clients. The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. think re-purposing is brilliant.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Know how your audience reads email.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s a popular way everyone is learning about products, and it’s especially popular with generations that grew up with video gaming. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do?

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. We provide marketing plans and marketing execution to drive more brand recognition, customer loyalty, and revenue generation. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. If you do generate content on your site and share it on social media platforms, make sure that you have written guidelines that specify what you write, for whom and how it should look.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Do we need to generate new leads, create awareness, better support existing customers, build a user community? You can embed a simple hierarchical chart using Microsoft Word 2007 SmartArt. I’ve also used SmartDraw and MS Visio to generate web site diagrams. Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Know your audience.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Today’s buyer and customer – especially the millennial generation – want interesting, not boring. Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Fix broken customer touchpoints.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. These folks were generating content and messages for others on typewriters and computers before many consumers who use the Internet today were even born. puzzled over this for just a little bit, before I realized that these are the computer and online pioneers.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Younger generations are different than mine or my father’s. I’ve heard that a characteristic of the millennial generation is that they are supremely confident, having been told by their parents and teachers that they could do anything and were given awards whether they earned them or not. Marketing guru. Social media expert. Digital genius. Dynamic speaker.

So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Effective marketing is not about winning design awards. Effective marketing is about getting results. Don’t get me wrong, I think that awards are great. Kudos to the award winners.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website. One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. So that content you want to re-purpose, yet not take the time to really re-do it? Think again.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Focus your content. Score your leads.

B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

If you want to do the right marketing, to the right audience, and generate the right results, call New Incite today. You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” That’s using a hammer and hoping everything is a nail. That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. That has big benefits. love this phrase. ). They work long hours.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Contact us today at New Incite – we provide setup, consulting and actual execution to get you up and generating quality leads and conversions. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First your connections (in this case referral sources, but it also applies to prospects) must know you.

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B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

They especially (as well as other generations) want to be enchanted when they shop. In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

Why B2B Marketers Need to Market Like a Bunch of Babies

B2B Marketing Traction

We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. ’ Is the Wrong Question. love this idea.

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Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

Remember that one of the biggest generations of buyers – the millennials – are the video generation. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. Simplify your marketing. Use great visuals.

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Is Monetization Killing Facebook?

B2B Marketing Traction

Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Don’t get me wrong. What do you think?

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Tweet. View Skyline’s webinar here or view the slideshow itself.

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? The Mastering LinkedIn workshop is designed for business owners and professionals who want a practical approach for generating results on LinkedIn with a minimum of time and effort. Who Should Attend? Tom N., Manufacturing CEO.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). Tweet. read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization. Your content needs to include and be tagged with the right  keywords and phrases.

The Death of Salesmen, Really

B2B Marketing Traction

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Photo on Flickr by MonomoyTheatre, Some Rights Reserved. Nooooooo! Don’t sell, ask.

Top B2B Content Marketing Tactics for 2013

B2B Marketing Traction

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. The biggest B2B content marketing challenge sited by survey respondents was creating enough content to generate results. compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? 1.

Thought Leadership is the New Black for B2B Marketers

B2B Marketing Traction

Even the new content marketing is not enough to generate successful results, says Ernst. The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Identify your audience; 2.) Assess the impact.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.

5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. know Terry from my work on the board of the Association for Strategic Planning. list of upcoming events.

3 Marketing Personalities You Need to Manage

B2B Marketing Traction

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. Marketing Personalities You Need to Manage. 1.Myopic Marketer. This marketer can’t see the forest for the trees. Pinterest!

Create a 1-Page Marketing Plan

B2B Marketing Traction

Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. list the marketing tasks to be done in a left side column. Do you use it?

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