B2B lead generation and lead flow are critical to your business. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. and more than 1 million leads generated from use of the tool. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it. Share and Enjoy. MORE >>

ReachForce Lead Generation Improvement Solutions – Q & A. Nearly 7,000 people are already registered for one of the largest marketing events ever – and we’re excited to be a leading sponsor, panel speaker and virtual booth host. There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. We also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM. MORE >>

In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. MORE >>

We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” ” Neeson continued, “This holistic approach gives marketers the ability to power revenue generating campaigns with in-depth customer insights that accelerate sales and produce the type of business contributions increasingly being asked of CMOs.” B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrationsIt was clear what we needed to do to help, and the results are huge. MORE >>

Content is King, Queen, top of B2B marketers mind, an inbound strategy, an outbound requirement and so much more.  Our B2B marketing content is all those things and most often a PDF. We know that PDFs are don’t have as much search power as an actual webpage.  But all is not MORE >>