Avitage

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Why You Need a B2B Sales Content Strategy

Avitage

Sales people need content to sell In B2B sales, especially a complex, considered or value sale, sales people still generate most of their sales “leads.” As it is for marketers, content is essential to capture prospect attention and generate interest. ” They develop virtually all sales opportunities.

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Who’s going to stock the (content) pond?

Avitage

Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. Content Publishing PowerPoint and Video Management business video powerpoint to video user generated video video assembly video asset management video creation techniques video hosting' A video is really a sound track with visuals.

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New Sales Competency – Use Content to Sell

Avitage

First, because in most B2B business models, sales people must still generate 60-90% of leads. SiriusDecisions Perspective The significance of this issue is under-scored by SiriusDecisions’ clarification of their assertion that 67% of the B2B buyer journey is conducted digitally.

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Lead Nurturing and the Inside Sales / Telesales Role

Avitage

. “The most popular objective for telemarketing, according to the research, is ‘generating new leads’, selected by 76 per cent of respondents, followed closely by ‘booking sales appointments’, selected by 72 per cent. ‘Lead qualification’ was third most popular, cited by 67 per cent.

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Need Better Content? Define Your Use Case Requirements

Avitage

Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns. You’ve adopted process models in the form of your sales, lead generation and nurturing processes.

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Who’s going to stock the (content) pond?

Avitage

Content Publishing PowerPoint and Video Management business video powerpoint to video user generated video video assembly video asset management video creation techniques video hosting' And yet, we wonder why this content […] The post Who’s going to stock the (content) pond? appeared first on Avitage.

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Engagement and Eloqua Experience

Avitage

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

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