You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here is my Twitter list that I generated that I follow daily. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. MORE >>

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Tags: segmentation landing pages email marketing lead generation Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. People lie. Seasons change. People change. Are you allowing people to update their information? MORE >>

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Unfortunately, I wasn’t able to go (not without trying!) but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). amyblack : # sds09 how do you increase adoption? Chad H. MORE >>

This issue tends to generate even more hysterics in larger organizations. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. We don’t have anything good to send to our database” There is an inherent issue with this statement. MORE >>

How can we further optimize our practices to increase the amount of leads we generate? You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. What does this mean for marketers and online lead generation? hope these tips serve you well and good luck in your lead generation campaigns! This item didn't even crack the top 5 for vendors! What does this mean? MORE >>