COMMENTS: Because millenials are the next generation of not only consumers, but of workers, it seems likely that the executive thought-process and the millenial thought process will converge, and perhaps close in on the “middle&# group of employees, management, etc to close the gap, and get more buy-in throughout the organization. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Let us know your thoughts below! MORE >>

I wrote a piece on Mashable today on how students can think about and use social media professionally as they’re preparing themselves for the real world… If you’re a Generation X-er or older, you likely use social media to cut it in the real world. But newer generations of college graduates began their social media experience as a very personal one. You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional. And the shift to using social media for career development may seem optional. It’s Not the Same. MORE >>

In the marketing division you can measure the number of leads generated by e-mail subscriptions or click-trough rates. Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what? This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign. Article Summary social media KPI's MORE >>

If you look at some of these changes in our brand marketing, all these pieces coming together to generate new fans, explore digital and social, increase product relevance, ad-track better. 'A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. Fast Company: How has your concept of content changed? MORE >>

Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry. In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. There are several high-level takeaways from the report: Content marketing is still very widely used. MORE >>