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Infographic of the Week: How much data is created every minute?

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Every minute massive amounts of data are being generated from every source across the Internet. Domo shows us just how much data is being created, and from where. Infographics Statistics Data infographic statistics web

Using RebelMouse to enhance your live events

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The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc). As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. We even got Rebel of the Week ! Related articles.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Dr4Ward pointed out this great infographic from inBlurbs on revenue generating content: Related articles. Websites With More Content Generate More Customers [New Infographic] (hubspot.com). We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible.

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What’s it like to be in Generation Flux? #IU12

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Kate will be speaking at Fast Company ‘s Innovation Uncensored event in New York on April 18th about what it’s like to be in Generation Flux. Generation Flux And Women Leaders (entrepremusings.com). Conferences & Events Interviews Fast Company Generation Flux Innovation UncensoredHear more of her thoughts o ver at Fast Company. Related articles.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

How Marketers Are Using Social Media to Grow

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88% of all marketers stated that their social media efforts have generated more exposure for their businesses. Nearly all marketers who have been implementing social media for at least a year report it generates exposure for their business. 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. 34% for 11 or more hours per week.

Social Media ROI [Video]

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Lift in brand choice when prospect sees… o User-generated video: 18.7 Brand-generated video: 24.7 This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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COMMENTS: Because millenials are the next generation of not only consumers, but of workers, it seems likely that the executive thought-process and the millenial thought process will converge, and perhaps close in on the “middle&# group of employees, management, etc to close the gap, and get more buy-in throughout the organization. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Let us know your thoughts below!

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). More budget is being spent on content marketing. Content type is varied. Marketers are using a mix of content creation and content curation in their programs. Related articles.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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If you look at some of these changes in our brand marketing, all these pieces coming together to generate new fans, explore digital and social, increase product relevance, ad-track better. A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. Fast Company: How has your concept of content changed?

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. That’s the key point: You can’t just dabble in social media.  Fairly compelling, no?

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Think Social Business, Not Social Media.

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In the marketing division you can measure the number of leads generated by e-mail subscriptions or click-trough rates. Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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User-generated content and community management? A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. We came up with Tufts Now. Social media?

HubSpot Launches New Marketing Grader Tool

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Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Are my marketing efforts generating enough leads and sales?

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post]

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I wrote a piece on Mashable today on how students can think about and use social media professionally as they’re preparing themselves for the real world… If you’re a Generation X-er or older, you likely use social media to cut it in the real world. But newer generations of college graduates began their social media experience as a very personal one. It’s Not the Same.

Summary: Social Media Marketing Report 2011 [REPORT]

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“The number-one benefit of  social media marketing is standing out in an increasingly noisy world.&# 88% of businesses used social media because if “generated exposure&# for them. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).

5 Great Resources to Maximize the SEO of your Online Content

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Webinar: How to Use SEO and Social Search for Lead Generation – This HubSpot webinarcovers how businesses must adapt and optimize their websites in order to remain competitive. Learn how to get found using SEO and social search to generate more traffic and leads online. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural.

5 Tips for Selling the Value of Social Media Inside Your Company

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When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota.  If it’s someone in finance, stress that adding social media marketing will add little to nothing to the budget. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

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Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. You find out through search.

6 Content Resources from Conversation Agent

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She talks a lot about content generation and creating effective content production strategies, which we’re obviously all about.  We’ve included below six of her most recent posts on the topic, as we found them all helpful. We’re big fans of Valeria Maltoni ‘s Conversation Agent.  New Content Strategy Resource – It turns out that attracting and converting people is not that simple anymore. The only way to build a bridge to relationships is increasingly one of permission and attraction. Why Blog? Why Bother? Why Care? Would Your Content Sell?

Digital Activism Decoded is now available on Amazon

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hope and expect that this book will inspire the next generation of activist researchers to test the boundaries of their knowledge in a digitally engaged practice that has fairness and justice as its ethical core. You can find Digital Activism Decoded: The New Mechanics of Change on Amazon now. My chapter is on the Digital Divide. From Amazon: Editorial Reviews. Review. –Esra a Al Shafei, Director, Mideast Youth. This is excellent work and certainly a much needed contribution. I am glad that someone is writing a serious and an academically neutral piece on digital activism.

How Much do you have to use Facebook and Twitter to Really be Effective?

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How about a user-generated campaign on Facebook to teach cooking skills? Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. What then?  Do we start tweeting?  Facebook? Blogging? not necessarily market. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

How Much do you have to use Facebook and Twitter to Really be Effective?

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How about a user-generated campaign on Facebook to teach cooking skills? Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. What then?  Do we start tweeting?  Facebook? Blogging? not necessarily market. 

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program. Here are a few suggestions. 1. Ask Them-.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” In this post I’m going to explain how it applies to lead generation. You might also like.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Lead generation is an iterative process that requires consistent closed-loop feedback. In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Share best-practice lead generation information. Be honest.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

That’s why many marketing and lead generation programs tend to focus on quantity. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. challenge. Create a marketing funnel .

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedInTitle.

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

Tweet Putting customers first in lead generation. Unfortunately, empathy is often ignored or lost when we start to become overly clever and complex with lead generation. Sadly, I’ve found that marketers don’t talk directly with the very people they are reaching out to with lead generation messages. That missing piece is customer empathy. You might also like.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.