Note: Direct Impact Marketing is a reseller (VAR) of lead generation solutions and is currently evaluating marketing automation solutions. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Rob Brewster, SVP Business Development at Eloqua explained in a blog post  that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change. To ensure this, Eloqua requires exclusive  relationships with resellers. MORE >>

One of the more exciting opportunities to come along for B2B are the on-line and user generated data sources like Jigsaw , NetProspex , ZoomInfo  and others.  The user generated, i.e, Compiled files and even controlled circulation files were out-of-date by the time they got to the marketer – especially the user generated data is a real find. . We all know that good targeting drives at least 50% of results in lead generation, but some marketers get so caught up in the other stuff –the offer and the copy/design– that they simply neglect the data.  MORE >>

Outbound demand generation is experiencing a renaissance. Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation. Tags: demand generation lead generation outbound marketing Ariba B2B lead generation ConnectAndSell InsideView LivePerson telesales TriNet webinars The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change. MORE >>

Darwin would say that outbound demand generation is not extinct but faces challenges in adapting. Tags: demand generation inbound marketing lead generation outbound marketing B2B lead generation Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used. MORE >>

Which to consider: lead generation or appointment setting? Appointment Setting gets you in the door, while Lead Generation not only gets you in the door but gives you the right hot buttons to press with prospects that are actively evaluating solutions. In other words, with Lead Generation you only get appointments with accounts that are pre-qualified when the appointment is being set according to a robust list of qualification questions. For these reasons, most B2B organizations are focused on generating more quality leads and less quantity. Lead Generation = L.G., MORE >>