Generation Related Topics 
Hive9
JUNE 20, 2016
You’re likely already using this methodology to refine your approach to lead follow-up and ensure no interest generated falls through the cracks. Developing a demand waterfall is a critical exercise for your marketing organization.
Hive9
JULY 23, 2020
It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management. Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets?
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