How to Generate Qualified Leads with Lead Surveys
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
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Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Direct Response Coach
APRIL 12, 2015
I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing'
Direct Response Coach
MARCH 29, 2015
The post A clever way to generate more tweets – and expand your audience appeared first on McCarthy and King Marketing. Copywriting Direct Marketing General Online Advertising Web Marketing' Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis.
Direct Response Coach
AUGUST 6, 2012
As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].
Direct Response Coach
JUNE 18, 2012
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. You [.].
Direct Response Coach
NOVEMBER 8, 2017
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.].
Direct Response Coach
MAY 6, 2017
There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].
Direct Response Coach
JANUARY 30, 2017
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.
Direct Response Coach
NOVEMBER 19, 2013
Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet. What is a lead magnet? No, it’s [.]
Direct Response Coach
JUNE 3, 2014
One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Copywriting Direct Mail Direct Marketing General Lead Generation' Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers.
Direct Response Coach
JANUARY 14, 2016
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.].
Direct Response Coach
DECEMBER 3, 2013
This is how leads are generated through inbound marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.] The post How do you qualify an inbound lead?
Direct Response Coach
SEPTEMBER 17, 2015
But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is.
Direct Response Coach
JULY 26, 2015
Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].
Direct Response Coach
FEBRUARY 18, 2015
General Lead Generation Web Marketing' It’s an uphill battle because no matter how well I do my job, I know that [.]. The post An introduction to the 3 different types of search marketing appeared first on McCarthy and King Marketing.
Direct Response Coach
NOVEMBER 5, 2014
Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' These are all important parts of your marketing and [.]. The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing.
Direct Response Coach
OCTOBER 26, 2014
Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' Here’s why: For consumers, [.]. The post The nuances of the free trial offer appeared first on McCarthy and King Marketing.
Direct Response Coach
JANUARY 8, 2015
Direct Mail Direct Marketing General Lead Generation Print Advertising TV Advertising' I’ve [.]. The post 5 reasons why clients don’t insist on direct response advertising appeared first on McCarthy and King Marketing.
Direct Response Coach
AUGUST 18, 2014
Copywriting Direct Mail Direct Marketing General Lead Generation' As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 17, 2014
Copywriting Direct Mail Direct Marketing General Lead Generation' The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 9, 2014
Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising' The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? appeared first on McCarthy and King Marketing.
Direct Response Coach
OCTOBER 10, 2014
Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 19, 2014
Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising' Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 1, 2014
Copywriting Direct Mail Direct Marketing Lead Generation' Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 11, 2014
Copywriting Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web Marketing' You can see why many businesses never get around [.]. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing.
Direct Response Coach
APRIL 22, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Web Marketing' When I broke into the field [.]. The post Thank you, online marketers, for preaching our gospel appeared first on McCarthy and King Marketing.
Direct Response Coach
FEBRUARY 27, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 21, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' I ask this not to determine how big of a budget they will need – or how big of sale I [.]. The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.
Direct Response Coach
FEBRUARY 27, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.
Direct Response Coach
OCTOBER 23, 2013
Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing' Whether you’re testing [.] The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.
Direct Response Coach
NOVEMBER 26, 2013
Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.
Direct Response Coach
AUGUST 28, 2013
Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 25, 2013
Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 24, 2013
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 2, 2013
Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' And the good news is you don’t need an expensive marketing automation system to do this. A $15 a month account with [.] The post Is your marketing automated yet?
Direct Response Coach
JULY 18, 2016
When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. But still a gimmick. My reasoning: even if you [.].
Direct Response Coach
MAY 21, 2013
Bob McCarthy''s Blog Copywriting Direct Mail Direct Marketing General Lead Generation direct mail format mailer mailer format mailers postcards' The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 22, 2014
Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.
Direct Response Coach
MAY 31, 2017
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].
Direct Response Coach
JANUARY 5, 2017
As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].
Direct Response Coach
OCTOBER 31, 2016
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.
Direct Response Coach
MARCH 8, 2016
Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working.
Direct Response Coach
MAY 31, 2017
The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.
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