38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
Campaign generated top-of-funnel inquiries increased by 721% (MetricaB2B). Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). Understanding B2B Buyers Benchmark Study, Cintell ).
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