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  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Generation] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    Almost no marketers have a cogent strategy or plan for generating leads via social media. If you can''t generate leads using social media, you should probably stop spending so much time on social media. And, if you''ve never generated a lead via social media, you probably shouldn''t refer to yourself as a social media ''expert.''
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Generation] Break Yourself of 4 Misguided Marketing Habits
    This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. That''s it.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 3, 2014
    [Generation] Marketing Lessons from the Super Bowl Champion Seahawks
    Cut corners on cost when you''re generating leads. Generate phone calls and generate leads. 'The more than 100 million people that watched the Super Bowl last night saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. Again, this game was a stunner. Simplicity. Right?
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Generation] 6 Steps to Implementing an Effective Lead Management Process
    Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales. Step 2: Generate & Collect Intelligence About Your Leads. The key to generating leads and knowing their source is to create and track content. This is a guest post written by Pam Sahota. What industry market are they in?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Generation] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 20, 2009
    [Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 1, 2011
    [Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
    Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Generation] Content Selling: How Sales Can Better Leverage Marketing Content
    HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve?
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] SEO Is Evolving: But Relevant Content Is Still King
    SEO for Lead Generation Kit. Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. How have you seen SEO as a practice change over the last few years? Is search engine rank important?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Generation] The 25 Best Social Media Books of 2011
    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman. It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Engage! The Now on to the list!
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. 'I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation] Social Media for Sales
    In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation] A Content Marketing Reality Check
    "When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Generation] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
    Inbound phone leads have the greatest lead generation potential of all lead types. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. What tools and technologies are they leveraging to be successful?
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Generation] Definitions of Important Call Tracking Terms
    way for marketers to track which ads, campaigns, and keywords are generating phone calls. This allows LogMyCalls to determine which marketing campaigns, ads, and keywords generated the phone call. '- Call Tracking - Google Analytics for the phone. This can be done for online or offline marketing tactics. You own them.
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
    know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Generation] How to Create a Killer Email Offer in 10 Minutes or Less
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Lately there's been a lot of talk about ROI and email. It has been a particularly hot topic among the sales team here at HubSpot. If you have the right methodology, creating a killer email offer can become less painful.
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Generation] Why Do Colleges Suck at Teaching Marketing?
    Why don't they teach about content marketing and generating inbound leads? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. And I'm glad, because if I had graduated with a degree in marketing.I may not know how to be a marketer. Don't be offended. Generally, no. Marketers unite!
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Friends Don't Give Friends Poor Quality Leads
    nterest Generate interest from the buyer in learning what's possible and how to achieve a new and better reality than the one they have today. Want to learn more about how to build a lead generation engine that can make good friends of your sales and marketing team? The Executives' Guide to Building a Lead Generation Engine.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.   You should definitely check out Jesse Noyes’  10 fast facts about Facebook. In fact, that user base is actually the product. 
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] 4 Ways to Engage Millenials
    Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Generation] Set the Record Straight: Marketing Automation vs. Email Programs
    remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Generation] 5 Steps to a Successful Email Lead Nurturing Campaign
    Generate new leads? If you're generating great leads but your sales team isn't following up, your effort is wasted. Interested in generating new leads or email opt-ins? I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. Well, not a PhD or special expertise.
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Generation] Content Syndication: 3 Key Techniques
    In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Generation] Guest Post: Top 9 Tips For Local Businesses Wanting Success with Google AdWords
    'Optimizing AdWords campaigns for local companies is a completely different task than managing AdWords for an e-commerce or lead generation website. The businesses might get leads online via their website or calls generated through online marketing, but the sale is closed on the phone or in-person. Don’t make that mistake. Landscaper.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Generation] Using Football Strategies for Marketing Wins
    If you know which of your marketing mix is actually generating results—and hopefully you do: tracking the success of your marketing activities and measuring the ROI on things like content marketing —then you know which of them to roll out when you really need a win. Play Your All-Stars…. Also, find new all-stars. Have a Playbook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! Facebook. Twitter. Pinterest. YouTube. Google+. SlideShare.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] The Best Free iPad Apps for B2B Marketers
    Nothing below is so compelling that it will make you rush out and buy an iPad tomorrow, but there are some neat apps available, and when you start to consider the 2nd generation iPad (that’s the one that’s coming with a camera, maybe available this fall), you’ll have a head start on some free apps to look download.
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] More Data Does NOT Equal Better Insights
    We generate it from our own activity or research; we collect and capture tons more from external sources. 'We’re drowning in data. As the number of channels and customer touches expand, so does the amount of data coming from them. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. So, now what? . Data .
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] The Five Metrics that Must be on Your Marketing Dashboard
    Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Generation] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Generation] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. Photo credit: Intersection Consulting. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Knock, Knock.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Generation] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    The two work harmoniously together to achieve a mutual goal of generating revenue. 'A franchisor seeks out franchisees to increase market share. franchisee wants to participate in the economic growth and learn from industry leaders. Match made in heaven! Seems simple enough, right? Wrong. Easier said than done. Geolocation. Lead Management.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Does Your Drip Marketing Leak Leads?
    Rather, relevant information generates increased response rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Hiring an SEO Firm? A Cautionary Tale
    During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Have specific goals like ‘X number of new leads generated' and '5% conversion of visitors to lead.' Directory investment evaluation.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] 7 Steps for Getting More Mileage Out of Your Blog Content
    Hopefully that content is already search engine optimized and you’re promoting it in social media to generate as much initial traffic as you can. Did your topics pages generate a lot of buzz and visitors? This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    'You’ve developed a product idea, used a creative funding platform to generate money and your project is fully funded. Now what do you do? Since you thought getting the financial support for your new product or idea would be the hard part, your plans for after the money rolls in may not be fully in place. The post Now What Do I Do?:
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Shakespeare Was an Aggregating Social-Media Pirate
    ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Generation] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Call for User-Generated Content. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. 'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. Leverage a Familiar Tale.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Generation] How Social Media are Challenging the Old Media Business Models
    According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Generation] What Sales Wants From Marketing (Besides More Leads)
    Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. And sales reps value this help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity. The water supply?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Secrets and Lies and Marketing
    Y&R found that a majority agreed on the top give global attributes… …and christened them “Generation World.” To learn about the commonalities and unifiers of Generation World, do take five minutes to review the presentation. The study, tellingly named “ Secrets and Lies ” has been released and is available here.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • BLOG MY CALLS  |  MONDAY, AUGUST 12, 2013
    [Generation] Direct Response Marketing: How Do You Measure Success?
    They don''t know how many calls their mailers generate or how much revenue they produce for their clients. 'Direct response marketers (specifically direct mailers) shouldn''t do anything without call tracking. Because without call tracking, how will you gauge success? The Sad Tale of a Soon-to-Fail Direct Mail Firm. We showed them LogMyCalls.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Generation] The 4 Worst Things You Can Do As A Content Marketer
    Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation] Four Things to Add to Your Marketing Plan
    Today’s buyer and customer – especially the millennial generation – want interesting, not boring. 'Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Generation] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] How to Be the Sally Field of B2B Email
    Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Generation] 12+ Tips for Trade Show Success
    The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Generation] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Generation] LA Fire Department has lessons for B2B marketers
    In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Generation] The Death of SEO? The Evolution of Search Engine Marketing
    Generating low valued content with the objective of placement in sites meant solely to add weight to potential (or former) search engine ranking factors is a tactic getting hammered by Google’s most recent update ( Penguin ). The Death of SEO. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Generation] 5 Ways CMOs Can Master Their Online Customer Experience
    While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. 'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Brute force and fear are no longer profitable strategies. Lower costs?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Generation] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Just because you are generating leads online does not mean your need to prospect will go away. If you’ve been doing outbound marketing in the past to generate leads, while you might want to eliminate it once you start doing inbound marketing, don’t do it. There will be instances where it will still be helpful for lead generation.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    and Mobile will be the next generation. Can mobile marketing live up to it’s high earning hype? don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Generation] Google demands your papers with the Hummingbird algorithm update
    'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Interesting.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] How to Optimize Your Marketing Database Strategy
    The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. But that’s where it stops.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Generation] How Marketing Can Impact Revenue Through Big Data And Social Selling
    He’s an expert in marketing strategy for tech companies, especially in digital marketing, demand generation, and social (selling and marketing). 'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. The fact is, buyers no longer rely on sales reps as the keepers of information.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
    During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Why Public Relations Does Not Sit at the Senior Management Table
    The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
  • DIGITAL VOICES  |  THURSDAY, MARCH 31, 2011
    [Generation] Keeping Design in Mind: Creating a Curiosity Cascade
    If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images [2]. The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer? 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Generation] Don’t Baffle your Prospects with “Corporate-speak.”
    Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    Our budget isn''t terribly large, but it''s big enough to generate some useful data. The goal of both of these efforts was to generate White Paper downloads. We''ve stopped trying to generate blog clicks in Week 3. And so far, it has been VERY productive. CPL is very, very good. and Canada will see your ads. Some Data.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 9, 2013
    [Generation] 4 Good Questions About Call Tracking
    Call tracking, on the other hand, merely tells marketers which ads, campaigns, and keywords generate calls. The only difference is that now you can log into LogMyCalls and see which campaigns, ads, and keywords generated calls and which didn''t. 'We get questions about call tracking from prospects and customers all the time.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Generation] Stop Being a Marketer. Start Being a Publisher.
    As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Add social as another line item so the salesforce can see what kind of activities social is generating. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Ways to engage customers and potentials.It Care to share?
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Generation] Is All Content Created Equal?
    You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Generation] 13 Eye-Catching Examples of Twitter's New Header Images
    those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Generation] Case Study: RestorationSOS
    'RestorationSOS Improves Lead Response Speed, Optimizes Marketing Spend, and Generates More Business Using Ifbyphone. Using Ifbyphone’s call tracking technology, RestorationSOS is able to view the specific marketing source that generates every inbound phone call. Converting Web Form Submissions Into Instant Conversations.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    Hootsuite has proven to be a big time saver, lead generator, and social nurturing tool and should be apart of any sales/marketers toolbelt. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Enjoy the weekend
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
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