JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, MARCH 16, 2012
[Generation] Never Write a Sales Proposal Without Asking This First
” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals.
HUBSPOT | TUESDAY, JANUARY 31, 2012
[Generation] The Ultimate Guide to Mastering Pinterest for Marketing
Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Keep track of referral traffic and leads generated from Pinterest. Not surprising. million. and, how?".
SALES INTELLIGENCE VIEW | SATURDAY, DECEMBER 15, 2012
[Generation] Nature or Nuture – How the Superstars Seal the Deal
What are these reps doing that makes them able to generate this level of sales while the rest of us are picking through their scraps? If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. Are they just born sellers, or do they know something that you don’t?
VOLACCI | MONDAY, OCTOBER 21, 2013
[Generation] How to Archive Your Twitter Feed in Under 5 Minutes
Selecting this button will generate a report, which Twitter will email to your account, along with a link to the.zip file. 'Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Generation] Inbound Marketing Is About Much More Than Getting Found
The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. Our research showed that lead nurturing emails generated an 8% CTR compared to the typical 3% CTR of general email sends. That's rubbish.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Generation] The Future of Marketing – Adapt And Be Creative!
Smart marketers may want to invest in the technical education of young students to guide and learn from this generation. In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Tell us about yourself?
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 13, 2014
[Generation] How to Use Three Types of Data to Drive B2B Sales
According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Generation] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
HUBSPOT | FRIDAY, AUGUST 10, 2012
[Generation] 13 Ways to Spice Up Your Marketing Content With Data
In HubSpot's 2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. Being data-driven is a very valuable quality to have as an inbound marketer.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 11, 2014
[Generation] Blogging vs. Journalism: Identifying the Fundamental Differences
News articles tend to appeal to broad audiences for a short amount of time to generate buzz within a given industry. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Timing.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Generation] 7 Ways to Improve Your Marketing in 60 Seconds or Less
Creating CTAs for your offers is one of the most important components of effective lead generation. The title is a blog post's most effective tool for generating initial traffic to the post. We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Respond to a comment, post, or tweet.
SAVVY B2B MARKETING | FRIDAY, MAY 18, 2012
[Generation] Weekly Wrap-up May 18th
Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 4, 2011
[Generation] Suggestions On When To Use Mass Email For Teleprospecting
couple of examples of the kind of clients where I’ve seen email campaigns being fruitful for quality information are those that: Are a new face in their market: Blasting your new list before you start prospecting can get your client’s name into their inboxes generating some potential interest. Presto I have my next blog topic!
SAVVY B2B MARKETING | FRIDAY, AUGUST 5, 2011
[Generation] Savvy Week in Review - August 5
We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool!
LOOPFUSE | FRIDAY, MARCH 16, 2012
[Generation] How to revive dormant newsletter subscribers
Depending on the nature and objective of your email campaign, the quantity and quality of impressions you generate by putting another permission-based email in someone’s inbox may be enough. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. They don’t click, they rarely if ever open.
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Generation] In the B2B Funnel, Is There a Clean Sales Handoff?
Marketing automation software generates the data marketers need to provide new levels of support to sales. In the last 10 years, the role of a marketer has drastically changed. Marketing is no longer just about filling the top of the funnel.
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Generation] Taking Your Website to the Next Level « Loopfuse Marketing.
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[Generation] Q&A: Finding & Implementing the Right Marketing Automation Platform
If you don't have any of those pain points and are more interested in using it for lead generation campaigns and customer communication, you could probably just use a less expensive email marketing tool for the time being and implement marketing automation down the road. View the entire Webinar.
MARKETING INTERACTIONS | WEDNESDAY, MAY 5, 2010
[Generation] Survey Highlights Contradictions for B2B Marketers
From the two contradictions above, it seems to me that marketers are compartmentalizing how they think about the components of demand generation and prospect engagement. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern.
MARKETING INTERACTIONS | TUESDAY, DECEMBER 1, 2009
[Generation] eBook: The Art of Social Sales
It's an interesting premise and one I'm mulling around for B2B demand generation - maybe related to cost per qualified lead. The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.
SAZBEAN | TUESDAY, MAY 28, 2013
[Generation] Successful Marketing Always Has a Return
Driving lead generation — clearly linked to sales is the generation of quality leads. Long-term Cause & Effect If you start to look at the trending of your metrics (leads generated, sales, etc.), I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
CONNECT THE DOCS | TUESDAY, SEPTEMBER 22, 2009
[Generation] Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook
His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). I was introduced to Jonathan Kranz by Michele Linn a few months back. Access to three videos about key case study topics. Jonathan Kranz.
EMAGINE B2B BLOG | THURSDAY, JULY 25, 2013
[Generation] eMagine Launches New Websites
BBI) is a Cambridge, Massachusetts-based biotechnology company whose mission is to develop the next generation of targeted cancer therapeutics in order to fundamentally change cancer medicine for the benefit of cancer patients. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical.
VIRALLY BLOG | MONDAY, FEBRUARY 17, 2014
[Generation] Why landing pages are important
The more traffic you can generate the more conversions. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Landing pages are designed with one thing in mind “Action”. For example you may have a free chapter of your Ebook that you want to give away.
HUBSPOT | WEDNESDAY, JUNE 30, 2010
[Generation] Yelp Announces New Mobile Activity Tracking for Small Businesses
Pretty interesting, considering these stats were generated just from Yelp's iPhone app, and Yelp also has applications for 4 other smart phones. How many people generated directions to the business from their Yelp app. On-Demand Webinar: How to Use SEO & Social Search for Lead Generation. So what are you waiting for?
HUBSPOT | FRIDAY, MARCH 11, 2011
[Generation] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
Inbound channels like blogging and social media are not only effective for generating leads, they are also more economical and highly useful for businesses with more modest budgets and resources. According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways.
WINDMILL NETWORKING | THURSDAY, MAY 31, 2012
[Generation] Search or Social: Which Is Best For Your Startup?
Social networks provide user-generated content and search engines crawl, index and filter them as results for specific queries. We have to admit that user-generated content (UGC), such as a customer’s review on a product or a service, is one of the biggest factors that impact buying behavior. Enter search engine marketing (SEM).
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Generation] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website.
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 18, 2013
[Generation] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Generation] HubSpot's Strategy for Winning the Marketing Automation Horserace
For example, it might report how much traffic is generated by content from different providers. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Generation] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Generate a detailed picture of your target audience (what we call a buyer persona in the marketing biz) so you can create the type of content they'll love to read -- from the right topic, to the right tone, to the right format in which it's presented (more on that later). The creative coupon. The helpful ebook. The customized consultation.
ANNUITAS | TUESDAY, AUGUST 9, 2011
[Generation] Interview with Adam Blitzer, Co-founder and COO, Pardot
AG: One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue. With this traditionally being a sales role, how do you view marketing as a revenue generator? Adam is responsible for product management, marketing, and operations. It’s all about hard numbers. Marketing Automation
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Generation] To succeed in social media, set aside your marketing plan
large restaurant chain was frustrated that the only thing that generated Facebook traffic was coupons. Forget your marketing PLAN? Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING. And why not? Tweet This!
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Generation] Content Syndication: 3 Key Techniques
In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
HUBSPOT | WEDNESDAY, OCTOBER 19, 2011
[Generation] The Anatomy of an Effective Facebook Business Page
Your Thumbnail: The thumbnail image that appears next to your wall posts and comments is automatically generated from your page's image (as discussed in number 2). An effective page generates 'likes,' comments, shares, and buzz that expands the reach of your page and attracts new fans. We'll use HubSpot's Facebook page as our subject.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Generation] Why You Need Marketing Analytics, Not Web Analytics
Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
HINGE MARKETING | MONDAY, JUNE 23, 2014
[Generation] What You Should Expect From Your Marketing Department
Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
HUBSPOT | THURSDAY, APRIL 22, 2010
[Generation] 8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
Video: How to Use Social Media for Lead Generation Learn how to use social media for lead generation. Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers. After all, the more places you share content, the more eyes will see it. Connect with HubSpot
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people.
HUBSPOT | MONDAY, AUGUST 6, 2012
[Generation] 28 Creative Pinboard Ideas From Real Brands on Pinterest
With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. 11) User-Generated Board. Let Pinterest users get in on the action with a user-generated pinboard.
WEBBIQUITY | WEDNESDAY, JANUARY 9, 2013
[Generation] Nine Expert Marketing Strategy Guides
January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 1, 2014
[Generation] 100,000 Twitter followers. Now what?
only spend an average of 20 minutes a day on Twitter, maybe more if something generated a lot of conversation. only spend an average of 20 minutes a day on Twitter, maybe more if something generated a lot of conversation. wanted to share what I was learning, how things were changing along the way. How did this happen? And it still is.
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Generation] More data, so what?
The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
[Generation] How to Include Webinars in Your Content Plan
Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
MARKETING ACTION | FRIDAY, SEPTEMBER 27, 2013
[Generation] Secrets and Lies and Marketing
Y&R found that a majority agreed on the top give global attributes… …and christened them “Generation World.” To learn about the commonalities and unifiers of Generation World, do take five minutes to review the presentation. The study, tellingly named “ Secrets and Lies ” has been released and is available here.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
[Generation] Is Your Industrial Website Still Just a Business Card?
by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Generation] This Week in Digital Strategy 3.7.14
Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 9, 2014
[Generation] 3 Reasons Your Website Isn’t a Brochure
And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 1, 2014
[Generation] V12 Launchpad Combines Prospect Database with Outbound Campaigns
Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 11, 2013
[Generation] 3 Stats About the Not-So-Secret Weapon of Marketing Automation
Marketing automation for lead gen uses emails and web forms, and voice-based marketing automation is just a building block to supplement that foundation, using call analytics from your marketing ads and campaigns to improve results and voice broadcasts, IVR phone surveys, and SMS texts to generate more phone leads. This is an impressive stat.
INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
[Generation] Content is the Foundation of Good Relationship Marketing
Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
VOICE-BASED MARKETING | FRIDAY, NOVEMBER 7, 2014
[Generation] Redefining “Work”: A Few Words About Uncubed
We won’t spend a lot of time yapping—we want to get back to Uncubed, where everyone is busy having drinks and snacks and lounging around with other movers and shakers who have their eyes on the same ball: redefining “work,” and connecting with a new generation of companies. This vision extends to our customers as well. blog General
VOICE-BASED MARKETING | TUESDAY, MARCH 4, 2014
[Generation] Hooking Online Shoppers and Reeling Them In
As the number of Facebook users following retail brands continues to grow, the Facebook platform itself has continued to evolve to make monitoring and measuring lead generation easier for brands. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Generation] How to Pick the Perfect CTA for Every Blog Post
Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. What we're going to do here is gradually narrow down this list of offers, step by step, so you can pick the one that has the best lead generation potential for the specific blog post you're publishing. 3) Offer Format.
REPUTATION TO REVENUE | SATURDAY, SEPTEMBER 11, 2010
[Generation] The continuing rise of Account-Based Marketing: Four keys to success
Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
LEDGER BENNETT | SATURDAY, JUNE 22, 2013
[Generation] Top takeaways from the #B2BSummit
The event was hosted with four streams: Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 7, 2011
[Generation] [Video] Why You Can’t Afford To Ignore Millennials
by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. At Harvard he began deep research into the Millennial generation. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Facebook.
VOICE-BASED MARKETING | WEDNESDAY, JUNE 25, 2014
[Generation] How Healthcare Providers Can Grow Their Medical Practice
Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. 'One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
HUBSPOT | FRIDAY, SEPTEMBER 14, 2012
[Generation] 10 Social Media Risks MOST Companies Are Too Afraid to Take
Speaking of letting go of your control issues, social media is rife with opportunities for user-generated content. And then there are the ones that remember more than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. That's one way to generate reach. Oooh, I like this era!
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Generation] How to Use Social Media to Maximize Your Trade Show Presence
Free eBook: 99 Tools to Help You Generate Leads with Social Media. This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 9, 2014
[Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011
[Generation] Online Customer Communities Change Companies
Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Generation] What Drives Us? 4 Keys to Creating Compelling Content
Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
SALES CHALLENGER | MONDAY, OCTOBER 21, 2013
[Generation] 5 Key Questions for Sales
'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. As our research shows, customers are now 57% of the way through the purchase decision before engaging with a supplier.
SALES CHALLENGER | TUESDAY, MARCH 20, 2012
[Generation] 3 Ways to Keep Your Sales Kickoff Alive
approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives.
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
BLOG MY CALLS | FRIDAY, APRIL 25, 2014
[Generation] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
Almost no marketers have a cogent strategy or plan for generating leads via social media. If you can''t generate leads using social media, you should probably stop spending so much time on social media. And, if you''ve never generated a lead via social media, you probably shouldn''t refer to yourself as a social media ''expert.''
BLOG MY CALLS | TUESDAY, APRIL 22, 2014
[Generation] Break Yourself of 4 Misguided Marketing Habits
This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. That''s it.
BLOG MY CALLS | MONDAY, FEBRUARY 3, 2014
[Generation] Marketing Lessons from the Super Bowl Champion Seahawks
Cut corners on cost when you''re generating leads. Generate phone calls and generate leads. 'The more than 100 million people that watched the Super Bowl last night saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. Again, this game was a stunner. Simplicity. Right?
SOCIAL MEDIA B2B | MONDAY, APRIL 18, 2011
[Generation] Study: 93% of B2B Marketers Use Social Media Marketing
Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
MODERN B2B MARKETING | MONDAY, MAY 13, 2013
[Generation] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Generate leads. Generate leads. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles. Neat, huh?
CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
[Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
MODERN B2B MARKETING | THURSDAY, JULY 10, 2014
[Generation] 5 Ways to Increase Revenue and Engagement with Mobile Apps
Pro tip: Test out several different versions of push message copy to see which one generates the most purchases. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Build Trust to Onboard Effectively. Key Takeaways.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, OCTOBER 1, 2011
[Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
E-LIGN | MONDAY, JULY 22, 2013
[Generation] 25 Sure-fire Ways to Grow Your Email List
When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
THE POINT | TUESDAY, JUNE 18, 2013
[Generation] Content Selling: How Sales Can Better Leverage Marketing Content
HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve?
WINDMILL NETWORKING | MONDAY, FEBRUARY 6, 2012
[Generation] Looking for Social Media ROI? Try Marketing Automation
It almost goes without saying that marketers must generate leads. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. had just found a new passion – a tool that could help me generate and track ROI. Why Marketing Automation Inspires Passion.
MODERN B2B MARKETING | FRIDAY, MARCH 29, 2013
[Generation] Accelerate Demand using Rich Media
Display ads have traditionally under-performed other channels for generating top of funnel demand. 90+% of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. What if you could generate leads directly off your Company’s Facebook page? Email response rates continue to drop today.
WRITTENT | WEDNESDAY, MAY 21, 2014
[Generation] 11 Reasons to Focus on Quality Content
Lead Generation. You can generate online sales leads in number of ways; there are many content marketing tactics that can help you draw prospects. That means that if your website copywriting is up to scratch and your inbound marketing basics are in place, you can sell more products and generate leads. 'Image source. Engagement.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Generation] How to Fight the Infobesity Monster with Quality, Shareable Content
Many marketers may hear the word “video” and run for the hills (although new research suggests video is more effective at generating conversions than other types of content, meaning those wary of the investment may want to consider it for the future). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Generation] 7 Online Techniques to Improve Offline Events
Hopefully, if you've generated enough buzz about the event and kept that buzz going afterward through creating a successful event and generating positive testimonials from attendees , people who felt like they missed out on an awesome event will want to access the content they missed. Connecting Before an Event. Facebook Events.
WEBBIQUITY | MONDAY, JUNE 7, 2010
[Generation] Social Media for Sales
In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Generation] A Content Marketing Reality Check
"When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
VOICE-BASED MARKETING | FRIDAY, JANUARY 31, 2014
[Generation] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
Inbound phone leads have the greatest lead generation potential of all lead types. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. What tools and technologies are they leveraging to be successful?
BLOG MY CALLS | MONDAY, MARCH 17, 2014
[Generation] Definitions of Important Call Tracking Terms
way for marketers to track which ads, campaigns, and keywords are generating phone calls. This allows LogMyCalls to determine which marketing campaigns, ads, and keywords generated the phone call. '- Call Tracking - Google Analytics for the phone. This can be done for online or offline marketing tactics. You own them.
ENGAGE | WEDNESDAY, DECEMBER 21, 2011
[Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
[Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
MARKETING ACTION | MONDAY, SEPTEMBER 22, 2014
[Generation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
If you have a juicy bottom-of-funnel eBook, simplify it into a top-of-funnel “intrigue” piece that delivers the salient points at a high level and can be used to generate leads. Gate them with forms for lead generation. Rather, it’s a catchall for those 1- and 2-page references that can generate a lot of traffic. 'Reuse. eBooks.
HUBSPOT | THURSDAY, APRIL 28, 2011
[Generation] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. Think creative and out-of-the box when looking to generate buzz, and start by doing it early. Here are three marketing takeaways from the Royal Wedding: 1. Make Exciting News Early.
BLOG MY CALLS | TUESDAY, MARCH 26, 2013
[Generation] Why Do Colleges Suck at Teaching Marketing?
Why don't they teach about content marketing and generating inbound leads? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. And I'm glad, because if I had graduated with a degree in marketing.I may not know how to be a marketer. Don't be offended. Generally, no. Marketers unite!
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Generation] 6 Steps to Implementing an Effective Lead Management Process
Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales. Step 2: Generate & Collect Intelligence About Your Leads. The key to generating leads and knowing their source is to create and track content. This is a guest post written by Pam Sahota. What industry market are they in?
MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
[Generation] 4 Ways to Engage Millenials
Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party. Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
EMAGINE B2B BLOG | THURSDAY, SEPTEMBER 12, 2013
[Generation] And now, some shameless promotion of eMagine: Why Partner with eMagine?
That might mean lead-generation, sales, recruiting, attracting press, analysts or investors. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. The specifics will vary greatly. For many, it’s all about results.
NUSPARK | SATURDAY, JULY 17, 2010
[Generation] Set the Record Straight: Marketing Automation vs. Email Programs
remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
MARKETING ACTION | WEDNESDAY, MAY 1, 2013
[Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.