IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 23, 2015
[Generation] Why Your Team Needs a Lead Scoring Model
The company’s marketing team had become so effective at generating responses to multi-channel marketing activity that its sales funnel was overflowing and the sales team was overworked trying to sort out which leads were worth pursuing. 'What constitutes a worthwhile lead? Lead scoring also helps sales teams close deals faster.
VOICE-BASED MARKETING | MONDAY, JANUARY 27, 2014
[Generation] Keeping Your Office Running During the Polar Vortex
Download our free white paper, The Next Generation of Virtual Call Centers. 'The polar vortex (as this horrible, frigid weather has become known) is having a negative effect on many a business as employees and customers alike, fearing hypothermia and dog sled traffic, stay in their homes. Offer Warm Beverages. Make the Phone Your Best Friend.
BLOG MY CALLS | WEDNESDAY, JUNE 19, 2013
[Generation] Why There Is No Such Thing as Black Hat SEO
The thing that I found interesting has been the deluge of emails and forum discussions the article and the topic have generated. 'Last week our resident SEO expert, Jeremy ''The Bomb.com'' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On. The article was well done. Black hat is working.
B2B MARKETING INSIDER | TUESDAY, AUGUST 20, 2013
[Generation] 29 Quotes On The Future of Business
They lean on User-Generated Experiences for purchase decisions. 'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Thanks for your help! billion 2050.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 1, 2014
[Generation] What to Know: SMX West 2014 Takeaways
Most of the link building tactics provided were around creating valuable content for your audience, identifying press opportunities, and generating links that make sense (i.e. 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago!
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 5, 2014
[Generation] Catch on Command
Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. Just like that day on the river.
MARKETING INTERACTIONS | SUNDAY, JUNE 22, 2014
[Generation] Are Salespeople Screwing Up B2B Marketing Performance?
This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. Or to screw it up. get a lot of email as a result.
BIZNOLOGY | TUESDAY, MAY 27, 2014
[Generation] So what is native advertising?
In the past few years, however, the majority of these apparently consumer generated content are agency-produced and agency-promoted. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. guess we can call it buzz advertising, if you will.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 1, 2010
[Generation] Sales and Social Media-3 Keys
He’s also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR. . Three Key Social Media Tactics for Sales. Stay current on what your company is doing with social media.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, SEPTEMBER 21, 2011
[Generation] Hey Technology Sellers: Here's something just for you!
In fact, by 2015 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes, according to Gartner, Inc. Recognize, however, that few projects both generate revenue and reduce costs. Here are a few takeaways from this new ebook that I think youll find valuable.
THE ROI GUY | THURSDAY, JUNE 19, 2014
[Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
HUBSPOT | FRIDAY, FEBRUARY 8, 2013
[Generation] 8 Times When You Shouldn't Feel Guilty About Using PPC
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. After all, everything in moderation, right? Bidding on Your Own Branded Terms. Yikes! Sneaky?
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 1, 2013
[Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 16, 2011
[Generation] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Read and just click to share your favorites. Whimsy.” A trusted network.”
HUBSPOT | SUNDAY, JANUARY 12, 2014
[Generation] 30-Day Blog Challenge Tip #11: Form Your Blogging Habit
'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Push through! ".
HUBSPOT | MONDAY, FEBRUARY 21, 2011
[Generation] SlideShare Launches Zipcast, Aims to Simplify Webinars
Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 10, 2012
[Generation] Genoo Adds SEO To Web Site Management and Marketing Automation
ve revised my big list of demand generation vendors to reflect this. I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. per month per user.
VOICE-BASED MARKETING | MONDAY, FEBRUARY 17, 2014
[Generation] Launching an E-Commerce Site? Don’t Forget Your Phone!
Fact : The widespread adoption of mobile technology is further increasing the amount of money and time spent on online stores, which are expected to generate $370 billion in the United States alone by 2017. Understanding the finite details of lead generation is key when making budget decisions for campaigns in the future. trillion.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 19, 2010
[Generation] Risk and Reward of Social Sharing in B2B Email Marketing
And the benefits to marketers are significant- social media sharing buttons generate click-through rates around 30% higher than those sent out with no sharing options, and messages with three or more sharing options generate 55% higher click-through rates. So how does this effect B2B email and social media marketers? Events. Press.
WEBBIQUITY | TUESDAY, JANUARY 24, 2012
[Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
INBLURBS | THURSDAY, NOVEMBER 18, 2010
[Generation] How to get traffic to your corporate blog
As search engines also started indexing social media content, you can get good search engine traffic by spreading your search engine traffic is one of the best ways to generate traffic for your blog. How many sales leads does your website generate? Corporate blogs play a crucial role in the success of business online. Use Ping Tools.
B2B MARKETING INSIDER | TUESDAY, MAY 14, 2013
[Generation] Big Data For Marketing? It’s All About The Questions
Creating an “agile marketing” implementation roadmap which develops against the highest priority areas to generate the quickest value. 'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 25, 2013
[Generation] How to Optimize Your Website for Sales Prospects
That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. In font size 8.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 27, 2012
[Generation] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
For instance, if you call an IT Manager or a Database administrator, they will inform you of all the challenges they are experiencing every day that is taking them away from other revenue generating tasks that they could be focused on. I was recently reading a comment posted on Linkedin that really caught my attention.
GREAT B2B MARKETING | THURSDAY, JUNE 16, 2011
[Generation] How to Shorten the B2B Sales Cycle
A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. The future of your company (and its stock price) may depend on getting revenue in the door faster.
SAVVY B2B MARKETING | MONDAY, MAY 10, 2010
[Generation] Email Sins - Don’t Make Me Block You
No useful content - Unlike professionally-written lead generation emails, these messages don't contain any useful content. As the hard-working Savvy team builds a bigger audience, we find that we are also attracting more and more unsolicited offers for services ranging from SEO to marketing automation to domain name insurance. For real?
AGILE B2B COPYWRITER | FRIDAY, NOVEMBER 12, 2010
[Generation] K’s Top Five for the Week – November 12
Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Hope you find something you like.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Generation] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it. Search.
WEBBIQUITY | TUESDAY, APRIL 20, 2010
[Generation] Best Email Marketing Strategies and Tactics of 2009
After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Scott T. Digg this!
HINGE MARKETING | MONDAY, JUNE 2, 2014
[Generation] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
The most frequent concern is around how to generate the content. The one thing that is very clear is that simply asking practice leaders or subject matter experts to generate engaging content has not been yielding great results. This year was especially interesting. Accounting Marketing Today and Tomorrow. We are implementing it.
HUBSPOT | MONDAY, JUNE 14, 2010
[Generation] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
Inbound Lead Generation Kit. Learn how to generate more inbound leads using SEO, blogging, and social media. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. You can buy tickets to the event here.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 14, 2013
[Generation] Is Culture The Key To Success In The Future Of Marketing?
As a consumer of content, I’m waiting for a new generation of intelligent filters that will learn all about me and serve up only the content that is most relevant, timely and fun. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. We’re constantly surprised.
NUSPARK | SUNDAY, APRIL 21, 2013
[Generation] Facebook Business Pages; Measuring What Matters for Success
Related Posts: Social Media Metrics & Analytics; Measuring Success Generating Leads from a Facebook Fan/Business Page Engagement Strategy A Social Media Measurement Dashboard; One Approach. 'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers. The result? New Likes.
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Generation] 5 Tips for Creating Share-Worthy B2B Email Content
Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 23, 2010
[Generation] Top 10 Posts on Social Media B2B in 2010
Ways B2B Companies Should Be Using Facebook For Lead Generation. Steps to Building A B2B Social Media Lead Generation Pipeline. 2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. Published April 2010.
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
[Generation] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Demand Generation (91). Best of B2B Marketing. Featured Sources. Tweet This!
MARKETRI | THURSDAY, APRIL 25, 2013
[Generation] Why Your Professional Services Marketer Needs Mentoring
This is simply not realistic, and it does not generate positive results for the firm or for the eager young employee. Both of these scenarios represent a lack of cohesive strategy and will not help the firm generate the results it is seeking. started out with loads of enthusiasm and positivity, but the job quickly lost its luster.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 28, 2014
[Generation] The Biggest Hole in Your Email Marketing and How to Patch It
You should be including call tracking data (including the opportunities and revenue generated from inbound calls) in your marketing reports—otherwise your picture is far from complete. You’re Supposed to Measure Everything…But You’re Not. Those are things marketers know they’re supposed to manage, so patching those holes is easy.
WEBBIQUITY | TUESDAY, NOVEMBER 19, 2013
[Generation] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. 'B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Generation] Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
This is the idea that in the past, people would socialize in the workplace, exchanging war stories, etc.The format for this for the younger generation are blogs and social networking sites. Some of the spontaneity and "crazy idea" generation may be lost, along with a deeper level of relationship building due to reduced "face time".
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Generation] 5 Benefits of Educating Prospects With Free Content
This is extremely beneficial, since it expands the reach of your content and generates brand awareness beyond your direct network. New Research: Lead Generation Lessons From 4,000 Businesses. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses. Wrong. ring true? We think not. Traffic.
HINGE MARKETING | WEDNESDAY, APRIL 2, 2014
[Generation] Social Media 101 for Technology Firms
But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. Here’s why: Visibility. Expertise. Again, you get it.
SYNECORE | FRIDAY, FEBRUARY 13, 2015
[Generation] Why Google Recommends Responsive Web Design
dynamic serving website “uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.”. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD). But what is Responsive Web Design ? Three Different Mobile Designs.
VOICE-BASED MARKETING | FRIDAY, JUNE 13, 2014
[Generation] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value. Download this free guide, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. Why is that? Value for Consumers and Advertisers. For advertisers? Lipsman gives Starbucks as an example.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 16, 2014
[Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
according to InsideSales, how can you generate enough interest in prospects that they call you back? 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Hi , this is from. Have a great day!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 11, 2011
[Generation] Enter The Ninja: The Anatomy Of An Uncommon Job Title
If you look at the gaming generation, there are games where ninjas are meant to be people with multiple skills. My generation used to call them hackers. by Jesse Noyes | Tweet this. From Big Commerce's support site. There are ninjas besieging the hallways and conference rooms of Big Commerce. Trendy Title. Share email. Facebook.
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[Generation] A Brief History of Marketing Technology (and Social Media Marketing)
These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Generation] 5 Tips for Getting Media Coverage Using Social Media
But you can also use social media to spread your own news and maybe even generate some media attention of your own. How to Generate Media Coverage Using Social Media. Sure, you may get a lot of your news from social media. But there are a few best practices you can follow that will increase your chances. Do they respond to comments?
LEADERSHIP | FRIDAY, AUGUST 15, 2014
[Generation] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
INBOUND SALES NETWORK | FRIDAY, FEBRUARY 22, 2013
[Generation] Business to Business Sales Is Not What It Used to Be!
Want to learn more about how to build a lead generation engine thatunderstands how the mondern business buyer buys? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
HUBSPOT | SUNDAY, MAY 5, 2013
[Generation] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. 'This has been a very interesting week with all the changes in the world of digital media and marketing. all within seven days! Read more at Ad Week.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Generation] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
Social media marketing is expanding, and its correlation to lead generation has become tighter. At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny.
INBLURBS | FRIDAY, OCTOBER 29, 2010
[Generation] Empower your Blog Marketing through Social Media to get Traffic
Marketing takeaway tip: Social media marketing is one of the best ways to generate targeted traffic. Don’t fill your website with ads and do remember there are many ways to generate revenue through blog. The more pages, the more chances to get seen an generate leads. How many sales leads does your website generate?
SAZBEAN | WEDNESDAY, AUGUST 24, 2011
[Generation] Yes, social media can boost your traffic & leads
This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 17, 2011
[Generation] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Click here to view the embedded video. 1. Big money goes into sales and marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Generation] Facebook Enables Brands To Tag Photos. Proceed With Caution.
That way you avoid backlash while generating word of mouth and goodwill. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. Think about it. That’s great. Reddit.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Generation] Weinberger Wisdom
The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
HUBSPOT | TUESDAY, MAY 18, 2010
[Generation] Release Your Inner Batman! "Just HubSpot It" [Episode 1]
Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. For example, why not pretend to be Batman? Our new series "Just HubSpot It"! HubSpot Trivia!: Our L.A.
SALES CHALLENGER | TUESDAY, MARCH 29, 2011
[Generation] How to Squeeze Out One Last Deal before the Q1 Close
When used correctly, these questions help reps generate a long list of ideas for re-engaging a stalled deal. Another quarter-end is fast approaching, and as always, some of your reps are on the fence. They’re one deal away from crossing goal, but most of their remaining opportunities are coin tosses. But customers tell us a different story.
B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 29, 2010
[Generation] In B2B marketing, it’s a no-compromise world.
That’s why it’s so important for B2B marketers to follow best marketing practices in everything they do — whether it involves their brand, lead generation, or nurturing efforts. When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Generation] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
To compute it, take all of the new customers you signed up in a period, and look at what % of them started with a lead that Marketing generated. Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments.
B2B MARKETING INSIDER | THURSDAY, AUGUST 11, 2011
[Generation] The Role of Marketing in B2B – What Should It Be?
This means marketing is more than the typical B2B Marketing setup covering field sales enablement, demand generation and awareness through outbound marketing messages and campaigns. The classic B2B company is often sales-driven or product-driven. In those firms, marketing exists to feed the sale’s beast. “Why? you ask. Strateg
VOLACCI | MONDAY, AUGUST 19, 2013
[Generation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. This style of content has become so popular that many user-generated pieces of content are also going viral. Here are 5 content marketing techniques you can learn from Breaking Bad. .
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Generation] B2B Experts: The Difference Between Social Media and Content Marketing
Content is a way of repacking and republishing content previously created for a sole or different purpose, but with a focus on being helpful to customers (and potentially lead generative for the creator). The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question.
SAVVY B2B MARKETING | THURSDAY, MAY 26, 2011
[Generation] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
This is a great way to generate ideas for your blog. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. 10 – Don’t go it alone. Blogging does not have to be a solo enterprise. 4 – Grade Yourself.
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Generation] Do the Math to Calculate the ROI of Business Blogs
In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation. You can always take it down,” according to Kardon. No matter what, the very first piece of.
ANNUITAS | WEDNESDAY, DECEMBER 7, 2011
[Generation] If It’s Too Good To Be True…
Lead nurturing is certainly a vital component of a demand generation strategy, however, there is much that needs to be addressed to ensure that your nurturing will be effective. In order to improve the value of your return on technology investments look internally at your operations, your demand generation strategy and your process.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 5, 2010
[Generation] Top 11 Ad Agency Predictions for 2011
Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. More ad agency staffers will actually open Twitter accounts and begin to realize the enormous opportunity to share valuable content, network and generate high value new business leads. squirrel fights ”).
HUBSPOT | THURSDAY, AUGUST 11, 2011
[Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
VISIONEDGE | TUESDAY, NOVEMBER 26, 2013
[Generation] Creating a Change Agent Culture in Marketing
Access to this information and refined analytical and process skills create an opportunity for marketers to generate business-relevant insights. 'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 15, 2012
[Generation] The 2013 Social Business Marketing Manifesto
new generation of social content marketers are rising up and responding by transforming their organizations to more closely match what can only be described as a publishing model. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. The stakes are high and the timing is urgent.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 27, 2013
[Generation] The Best Marketing Speakers
'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. Ready.
HUBSPOT | FRIDAY, OCTOBER 26, 2012
[Generation] Why You (Yes, You) Need to Create More Landing Pages
But are you creating enough of them to really scale your lead generation efforts? As you can see, it's hard to deny there's a pretty strong correlation between the number of landing pages you have on your website and lead generation. You generate more leads. "Who, me? More landing pages , you say? BUT WHERE ALL THE LEADS AT?!
B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
[Generation] The Future of Marketing: Is The Science of Marketing Taking Over?
Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself.
VOICE-BASED MARKETING | FRIDAY, MARCH 21, 2014
[Generation] What We Learned from Cars.com About the Sins of Digital Marketing
This piece resonated strongly with us: generating tons of leads is great, after all, but what CMOs really care about are opportunities and revenue. 'The Business Marketing Association of Chicago is increasingly becoming known for their high-profile guest speakers. Characteristic of Cars.com content, it was a fascinating resource.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 12, 2013
[Generation] How to Market “Made in USA” Products in Social Media Campaigns
'Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 19, 2013
[Generation] Referral Marketing Tip — Give Referrals Consistently
Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. For example, a couple of weeks ago I referred a colleague to a nonprofit association seeking help with social media and marketing. He did this because he trusted me.
HUBSPOT | MONDAY, AUGUST 6, 2012
[Generation] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Sources: 3M Corporation and Zabisco ) Tweet This Stat! 3) 46.1%
EMAGINE B2B BLOG | THURSDAY, SEPTEMBER 12, 2013
[Generation] And now, some shameless promotion of eMagine: Why Partner with eMagine?
That might mean lead-generation, sales, recruiting, attracting press, analysts or investors. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. The specifics will vary greatly. For many, it’s all about results.
ENGAGE | MONDAY, APRIL 2, 2012
[Generation] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
Citizen journalism may be what we’re labeling the user-generated news coverage phenomenon, but the label is misleading at best. To be fair, citizens are generating original content live from the scene of events. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. It’s how people consume content now.
NUSPARK | THURSDAY, AUGUST 9, 2012
[Generation] A Social Media Measurement Dashboard; One Approach
Regarding the value, if you’re a lead generation site, and you set up conversion goals, you have the option to enter a value of the conversion. Related Posts: NuSpark Measure Stop the Insanity; A View on Social Media ROI for Lead Generation Video Marketing. A re your social media efforts working? REACH. We know that. Twitter.
HUBSPOT | TUESDAY, APRIL 12, 2011
[Generation] 12 Awesome Tweets to Inspire Marketing Transformation
Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.
HUBSPOT | MONDAY, JANUARY 10, 2011
[Generation] 12 Email Marketing Mistakes To Avoid [New Report]
While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Learn How to Avoid Common Email Marketing Mistakes and Generate More Leads for Your Business. That’s a big mistake.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Generation] 4 Ways Social Media Helped Gap’s Logo Disaster
Generated Buzz. With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Here’s 4 reasons social media and their logo blunder may have helped Gap.
MARKETING ACTION | TUESDAY, JANUARY 28, 2014
[Generation] Important Considerations Before You Invest in Marketing Automation
We saw multiple IPOs, acquisitions galore, demand for new positions with titles like “VP of Demand Generation” and “Marketing Technologist.” It’s also important to note that Top Performers are 15x more likely than Everyone Else to employ demand generation executives to bridge the gap between marketing and sales. At least be prepared.
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Generation] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Speakers will cover topics ranging from onboarding, sales training, social selling, lead generation, SEO, advocacy, business models, big data, incentives, messaging, predictive analytics, and much, much, much more. 'June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. for the.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Generation] Understanding How Your Marketing Analytics Gives Credit for Conversions
In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. As a wise man once said, you should always give credit where credit is due! Before we begin, first a definition.
JUNTA 42 | WEDNESDAY, NOVEMBER 30, 2011
[Generation] Is Content an Asset or an Expense?
For whatever your goals, whether they be direct sales goals, lead generation goals, search engine optimization tactics or social media tactics, you are spending more money on content acquisition and distribution. Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset ?
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Generation] 59 Killer Content Marketing Stats: 2014 Edition
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
PAUL GILLIN | MONDAY, MAY 31, 2010
[Generation] Great Events This Week
There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
SALES INTELLIGENCE VIEW | THURSDAY, OCTOBER 25, 2012
[Generation] Twitter Best Practices for Outbound Sales Reps
Furthermore, generating a discussion about a professional topic is the best way to increase interest in your company and products on Twitter. Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI. Add Powerful Prospects.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 13, 2013
[Generation] What An Advocate-Centric Marketing Organization Looks Like
Building positive word of mouth advocacy is a strategic imperative aimed squarely at top-line revenue growth through demand generation and pipeline acceleration efforts — not a “nice to have” marketing tactic. At most B2B companies, the marketing teams just keep growing and growing. See you there.) Executive sponsorship from the CMO.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 11, 2014
[Generation] Blogging vs. Journalism: Identifying the Fundamental Differences
News articles tend to appeal to broad audiences for a short amount of time to generate buzz within a given industry. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Timing.
MODERN B2B MARKETING | MONDAY, JUNE 25, 2012
[Generation] 5 Often Missed Opportunities for Marketing Automation
ended up hearing over and over again how marketing automation was not only used for lead generation and nurturing purposes, but also to drive engagement and develop the following relationships: Customers – Acquiring a new customer can be very expensive for most organizations, making it good business sense to ensure you keep the ones you have.
DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 27, 2010
[Generation] Four Reasons for an Information Concierge
Priority: We all know that the first page of results on Google, and only the first few results there, are what generates nearly all the clicks. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 21, 2014
[Generation] Time to Bring Down the Curtain on Green Theatre
As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The generation currently playing Candy Crush in the procurement department is, however, the one that actually seems to give a s**t and also the lucky cohort stuck with cleaning it all up.
EMAGINE B2B BLOG | TUESDAY, OCTOBER 5, 2010
[Generation] Multiply your blog’s benefit by integrating social media
In a recent posting on this blog, we talked about the positive benefits of B2B business blogging on your website’s traffic and search-engine rank …benefits chiefly due to greatly increasing your site’s total size (because of the frequent addition of relevant content) and improving your site’s chances of generating quality inbound links.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Generation] What Is The Future Of The Social Media Role?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
HUBSPOT | FRIDAY, NOVEMBER 1, 2013
[Generation] Mustache Marketing 101: How to Fundraise for Movember
For instance, this year, Movember is building a "Generation Mo" and rebranded itself to target younger generations. The organization is looking to build an entire generation of health-conscious men and women, and giving them a name does just that. 'Oh, the 70s and 80s -- an era when men sported the mustaches of all mustaches.