WEBBIQUITY | FRIDAY, OCTOBER 4, 2013
[Generation] How To Analyze and Grow Website Visits
Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Google Analytics is used on more than half of all websites. There are a dozen reports under the “Audience” tab alone (not counting “custom” reports).
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people.
WEBBIQUITY | MONDAY, JANUARY 10, 2011
[Generation] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
“With the exception of baking the ‘like’ button into your website, the best way to generate new fans on Facebook is to create a custom landing tab, according to Jay Baer, and in this helpful post he reviews five options / apps for creating a custom landing tab on Facebook. Facebook Marketing Tips and Guides. As A.J.
BLOG MY CALLS | FRIDAY, JUNE 28, 2013
[Generation] A Preview of Our Summer Webinar Series
In this webinar he''s going to discuss specific ways to generate sales and leads with your blogs. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. This might be the most exciting webinar of the summer.
VIEWPOINT | TUESDAY, MAY 15, 2012
[Generation] How many inquires does it take to make quota?
It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
VIEWPOINT | THURSDAY, DECEMBER 8, 2011
[Generation] The R and the I – What’s Engagement Worth?
Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Generation] Weinberger Wisdom
The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
B2B MARKETING INSIDER | THURSDAY, AUGUST 5, 2010
[Generation] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Generation] More data, so what?
The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
HUBSPOT | TUESDAY, MARCH 11, 2014
[Generation] What Sales Wants From Marketing (Besides More Leads)
Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. And sales reps value this help.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 8, 2009
[Generation] Falling in love with Skynet
Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed. Could this phenomenon happen again? Lobster anyone?
BIZNOLOGY | THURSDAY, DECEMBER 27, 2012
[Generation] Too busy with clients to post to my blog
Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”
THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
[Generation] How to Include Webinars in Your Content Plan
Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
[Generation] Is Your Industrial Website Still Just a Business Card?
by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Generation] This Week in Digital Strategy 3.7.14
Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
HUBSPOT | THURSDAY, SEPTEMBER 29, 2011
[Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
[Generation] Content is the Foundation of Good Relationship Marketing
Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
REPUTATION TO REVENUE | SATURDAY, SEPTEMBER 11, 2010
[Generation] The continuing rise of Account-Based Marketing: Four keys to success
Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
LEDGER BENNETT | SATURDAY, JUNE 22, 2013
[Generation] Top takeaways from the #B2BSummit
The event was hosted with four streams: Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
BIZNOLOGY | TUESDAY, OCTOBER 29, 2013
[Generation] Have top influencers author your sites to appease Google search
'It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Generation] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. 'Content is one of the more important aspects of your website, but it can also be the biggest pain. Here''s how. Create Once, and Create Well.
FEARLESS COMPETITOR | SUNDAY, AUGUST 4, 2013
[Generation] Ted Talks – The Puzzle of Motivation with Dan Pink
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert, President of the sales lead generation company Find New Customers. 'Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times). Simple.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 2, 2010
[Generation] 5 Questions To Ask Before Sending Out That Sales Proposal
EG: AG Salesworks is an outsourced demand generation firm. The VP Marketing that splits the budget for this thinks that outsourced programs aren’t needed and that sales should work harder, and the demand generation manager has someone that they have known for years that they would love to give the contract to. Happy Hunting
HINGE MARKETING | MONDAY, JUNE 30, 2014
[Generation] Webinar Recap: The Top 5 Brand Building Strategies
Firms that generate at least 40% of their leads online grow four times faster. And firms that generate at least 60% of their leads online are twice as profitable. 'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The Top Brand Building Strategies. Content Marketing.
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011
[Generation] Online Customer Communities Change Companies
Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 19, 2012
[Generation] Sales Leadership and Management in a Recovering Economy
We also recommend creating graphs comparing these numbers to dollars booked or margins generated, which can help salespeople see the relationship between indicators and results. Sales Leadership and Management in a Recovering Economy. monthly job creation rates hit 200,000, etc… What is your perception? Average order value.
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Generation] What Drives Us? 4 Keys to Creating Compelling Content
Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
SALES CHALLENGER | TUESDAY, MARCH 20, 2012
[Generation] 3 Ways to Keep Your Sales Kickoff Alive
approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives.
HUBSPOT | FRIDAY, JULY 26, 2013
[Generation] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
If you want to really generate and nurture leads through social media , do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Image credit: ssoosay.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 19, 2012
[Generation] Does Social Media Promote Anti-Social Sales Behavior?
think we would all agree that using social media to generate leads, become relevant in your industry, brand yourself, gainmore exposure for your business/product/service, etc… is becoming more and more vital for business, but at what cost? It is hard to argue against its benefits for business, but what place should it rightfully take?
WINDMILL NETWORKING | MONDAY, DECEMBER 19, 2011
[Generation] The 25 Best Social Media Books of 2011
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman. It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Engage! The Now on to the list!
CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
[Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, OCTOBER 1, 2011
[Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
E-LIGN | MONDAY, JULY 22, 2013
[Generation] 25 Sure-fire Ways to Grow Your Email List
When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Generation] Why You Need Marketing Analytics, Not Web Analytics
Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
WWW.BRAINSHARK.COM | MONDAY, FEBRUARY 18, 2013
[Generation] Do You Have Your Content Team in Place?
We write a lot on this blog about the benefits of video marketing , with increased brand awareness and more effective demand generation being just a couple. Demand Generation. Demand generation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
MODERN B2B MARKETING | TUESDAY, JULY 12, 2011
[Generation] Grabbing and Owning a Seat at the Revenue Table
The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. It Takes Speed, Quickness, and Finesse.
CRIMSON MARKETING | THURSDAY, JULY 11, 2013
[Generation] 359 Million Reasons to Join Google+
This is great because you didn’t have to spend time generating email campaigns, and your potential customers didn’t have to fill out any forms. Yes, 'Google+ is absolutely one of the best social media networks available to you. You might be asking yourself why? Google+ is far ahead of Twitter, and light years ahead of LinkedIn.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 13, 2012
[Generation] eMagine Launches New Websites
Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Generation] A Content Marketing Reality Check
"When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Generation] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
Curious how this spreadsheet can help you with content idea generation? You can also visit our Blog Topic Generator to get a year''s worth of headlines created for you -- if this brainstorming just isn''t up your alley. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas?
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Generation] Converting Trial & Freemium Users: Keep Selling Post-Trial
Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 5, 2012
[Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads. You should definitely check out Jesse Noyes’ 10 fast facts about Facebook. In fact, that user base is actually the product.
MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
[Generation] 4 Ways to Engage Millenials
Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party. Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 12, 2013
[Generation] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
As Doug explained in his CMW session, content marketing is becoming a “home run game” – most marketing departments generate only a few truly exceptional content pieces each year, and that’s fine, because you only need a few. 'Author: Maggie Jones Couldn’t make it to Content Marketing World this year? and orange glazed donuts.
HUBSPOT | TUESDAY, OCTOBER 5, 2010
[Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
WINDMILL NETWORKING | TUESDAY, AUGUST 14, 2012
[Generation] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
and Mobile will be the next generation. Can mobile marketing live up to it’s high earning hype? don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising.
WINDMILL NETWORKING | WEDNESDAY, MAY 30, 2012
[Generation] Social Media Marketers: Are You Getting Social Media Wrong?
Comments Comments Related Stories Social Media Influence: Understanding the New Generation ¨C¨ Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media. Why would you ignore the numbers? Create your own masterpiece.”
ENGAGE | TUESDAY, APRIL 26, 2011
[Generation] Social Media Friends … with Benefits
More people want to partner with us The exposure generated on social media has resulted in new business partnerships for 56% of marketers surveyed. More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Tangible ones, even. The second best time is today.
BLOG MY CALLS | THURSDAY, MAY 9, 2013
[Generation] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
define failure, or under-producing, as "not generating sales leads." They see content as a means to change the success rate of customers.They see it as a means to do something with the attention content generates capture a lead, nurture it and ultimately sell products/services. One of the foremost in the field is Jeff Molander.
NUSPARK | SATURDAY, JULY 17, 2010
[Generation] Set the Record Straight: Marketing Automation vs. Email Programs
remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[Generation] 10 New Websites to Add to Your Social Media Blog List in 2013
For his recent practical posts, check out A New Way to Connect Twitter to Lead Generation and 3 Ways to Use the Value of a Like or Follow. Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business.
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Generation] Content Syndication: 3 Key Techniques
In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
VISIONEDGE | WEDNESDAY, NOVEMBER 7, 2012
[Generation] The Five Metrics that Must be on Your Marketing Dashboard
Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
B2B MARKETING INSIDER | TUESDAY, MARCH 12, 2013
[Generation] Move From Branded Content To A Content Brand
In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing?
HUBSPOT | FRIDAY, JUNE 7, 2013
[Generation] 10 of the World's Best Storytellers [SlideShare]
But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. 1) Walt Disney. The result?
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 30, 2012
[Generation] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. Opinions are mixed, but trends to watch for in 2013 include growing smartphone adoption , alignment of mobile business and content strategy, and socially generated content.
THE EFFECTIVE MARKETER | WEDNESDAY, MARCH 17, 2010
[Generation] B2B Email Design – Gallery 2 « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
MARKETING ACTION | MONDAY, JUNE 30, 2014
[Generation] Terry Forsey Consulting Builds Business with Marketing Automation
Creating a managed lead generation practice. This would enable us to deliver a complete lead generation managed service that can help software businesses manage the entire sales and marketing process – and generate sales-ready leads.”. This was great, but it also raised a problem. Nothing was properly integrated. said Terry.
HUBSPOT | WEDNESDAY, JUNE 27, 2012
[Generation] 11 Clever Ways for Marketers to Reconvert Their Leads
Better Lead Intelligence: Finally, the more reconversions you can generate, the richer your lead intelligence will be. But just as there's more than one way to skin a cat, there's more than one way to generate reconversions, so if you're looking to reconvert more of your prospects, here are 11 great tips to help you do just that.
WEBBIQUITY | THURSDAY, AUGUST 26, 2010
[Generation] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. How do you do it? Always.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Generation] Inbound Marketing Takes Time: How Should You Be Using Yours?
Just because you are generating leads online does not mean your need to prospect will go away. If you’ve been doing outbound marketing in the past to generate leads, while you might want to eliminate it once you start doing inbound marketing, don’t do it. There will be instances where it will still be helpful for lead generation.
HINGE MARKETING | MONDAY, JUNE 23, 2014
[Generation] What You Should Expect From Your Marketing Department
Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
THE B2B RESEARCH BLOG | WEDNESDAY, MAY 18, 2011
[Generation] SME marketing channel preferences revealed
million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. There are 1.3 Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources.
B2B MEMES | MONDAY, NOVEMBER 21, 2011
[Generation] Shakespeare Was an Aggregating Social-Media Pirate
” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
WEBBIQUITY | MONDAY, DECEMBER 5, 2011
[Generation] Six Ways to Search-Optimize a Blog
Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.
WINDMILL NETWORKING | TUESDAY, MAY 15, 2012
[Generation] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
Like me, you may be growing weary of but also are fascinated by reports about the crazy amounts of referral traffic generated via Pinterest, the visual content marketing poster child. There’s been much buzz recently about the use of images in social media marketing. Facebook’s Timeline is all about pretty pictures. Brains or beauty?
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Generation] How to Fix 4 Toxic Marketing Problems With Analytics
Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard. I'll just swag it.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Generation] How Social Media are Challenging the Old Media Business Models
According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
B2B MARKETING INSIDER | THURSDAY, DECEMBER 6, 2012
[Generation] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
We need to deliver “responsive” websites, visual content, apps and even games for a mobile-first generation of consumers and buyers. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
BIZNOLOGY | FRIDAY, JUNE 20, 2014
[Generation] The 5 laws of effective e-Commerce websites
Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms.
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011
[Generation] Maximize your SEO benefit on Google+ in 8 simple steps
And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
BIZNOLOGY | TUESDAY, JULY 3, 2012
[Generation] The bloggers are the victims of bad blogger outreach
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared. “Why them and not me,” you ask.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 1, 2013
[Generation] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
They discuss whether social prospecting will make cold calling irrelevant and include a poll within the post to identify how big a role social prospecting plays in lead generation efforts within your organization. Another month is now behind us as we slowly creep closer to Spring. Without any further adieu, we have this week's blogs to recap!
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 10, 2012
[Generation] 11 HUGE Reasons Inside Sales Teams Are Not As Good As They Could Be
Not focused entirely on lead generation – Your inside team should be focused on making dials and nothing else. One of our company mantras is that, if done correctly, calling campaigns are a great way to bring in predictable amounts of forecast quarter after quarter. Focus on each call and bring something different to the prospect.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 5, 2012
[Generation] Are you prepared to deal with social media backlash?
The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations. Transparency is everything.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 28, 2011
[Generation] Dead Man Blogging
We are the first generation who can potentially live forever through our personal published works. Another cottage industry is the curation of digital assets for future generations. “Here it is. I’m dead, and this is my last post to my blog.. I’ve been haunted since I read those words a few weeks ago. was lucky.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Generation] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” We are trending in San Francisco.
HUBSPOT | SUNDAY, DECEMBER 23, 2012
So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? So Come All Ye Bloggers ! It's time to deck the halls with the top marketing stories of the week. Not bad!
B2B MARKETING TRACTION | WEDNESDAY, APRIL 17, 2013
[Generation] B2B Marketing Survey Says Email and Twitter Work
It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
VIRALLY BLOG | MONDAY, NOVEMBER 19, 2012
[Generation] How Much Should You Be Spending Producing Downloadable Content?
Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
WINDMILL NETWORKING | WEDNESDAY, MAY 23, 2012
[Generation] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
Finally, the sales team asks that every new piece of content have a call-to-action at the bottom to get visitors to sign up for a “free” promotion in order to generate warm leads. But first, a question… “What would you do if your website could do anything?” Sounds great, right? WordPress Plugins
THE EFFECTIVE MARKETER | TUESDAY, JUNE 19, 2012
[Generation] How to Maintain Great Content Curation
On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 11, 2011
[Generation] How to Be the Sally Field of B2B Email
Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. ” Ok.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
[Generation] 12+ Tips for Trade Show Success
The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
[Generation] Mapping the Buying Process - A Framework
One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 14, 2009
[Generation] LA Fire Department has lessons for B2B marketers
In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
VOICE-BASED MARKETING | MONDAY, MAY 12, 2014
[Generation] The 4 Worst Things You Can Do As A Content Marketer
Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
B2B VOICES | MONDAY, DECEMBER 23, 2013
[Generation] What B2B Communicators Can Learn from Bruce Lee
Are they about sales and lead generation ? We saw a lot of changes in 2013 in content marketing, metrics and lead generation, so knowing what you want to achieve in 2014 can be difficult to define sometimes and we already know the landscape will change — from the tools you use to the new competitors. ” Bruce Lee. Bruce Lee.
BIZNOLOGY | WEDNESDAY, FEBRUARY 22, 2012
[Generation] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. 15, over $10.5
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
FEARLESS COMPETITOR | MONDAY, APRIL 25, 2011
[Generation] Building a Winner by recruiting flaws
Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
BIZNOLOGY | TUESDAY, AUGUST 27, 2013
[Generation] Owning Google Search is so easy–yet very very hard
Being compelling means that you can create an environment that is safe, generative, nurturing, and structured — can you be a compelling social media camp counselor? 'Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s And it’s mostly worked, too, until recently. Well, Yelp!