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  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Generation] How To Make Your Photos Look Authentic?
    One way to find these types of images is to licensed user-generated content from real-world photographers. My favorite resource for this is  Twenty20 , which provides the largest collection of rights-cleared user-generated photographs. Authenticity is essential for your brand. Don’t believe it? In today’s digital world where 1.8
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Generation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Email Summit: What’s the best lead generation tactic? Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Monitoring social media. All of them.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Generation] How to save Twitter
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. First, let’s establish something. It is a place for innovation, conversation and collaboration.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Generation] Are Ads Worth the Investment? [Free ROI Calculator]
    Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Measure this by assessing the quality of the leads generated after the campaign. Marketers considering ads always ask me the same thing: “How much should I spend?”. Ready to give it a try? How to Plan for Ad Spend Success. Bingo.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [Generation] 5 Great Ideas for CEO’s in a tough economy
    B2B demand generation | Five Tips to Improve Results. Please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 ” Jeff Ogden is the President of Find New Customers “ Demand Generation Made Simple ” and the host of Mad Marketing TV. Go talk to customers.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Generation] 10 Terrific New Twitter Infographics in 2011
    Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web. 2. Twitter Territory 2" by HubSpot.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Generation] How Can We Perfect Social Media?
    He is responsible for generating, distributing and measuring the company's market-facing content. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. Be as “outrageous” as you want to be, Cathy advised. So I did.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Generation] Free vs. Paid Content Marketing – How to Choose?
    Content marketing has become a driving force in lead generation. Many established thought leaders have found this a valuable technique for driving attention to their content and developing a magnet strategy for their lead generation efforts. But ultimately, there is no “right&# way to provide content to generate leads.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • SNAPAPP  |  WEDNESDAY, APRIL 29, 2015
    [Generation] 6 Reasons The Best B2B Marketers Use Quizzes
    And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. Here at SnapApp, we love a good personality quiz. But B2B marketers are now getting in on the game – and seeing great results. Here's a little preview: .
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Generation] How to Choose a Social Media Listening Platform for B2B Marketing
    If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Which media sources are relevant to your goals? Tweet This! Digg this!
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Generation] Essential SEO advice directly from Google
    Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? This news directly from Google is old news for those of us in the SEO game. Function follows form? It seems to me that Google’s tired of our draft work. No more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Generation] Props to the Channel: Partners of the Year 2013
    ”We are fortunate and blessed to work with such amazing people, and we will continue working hard to prove worthy of this honor through the results generated for our clients.” by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013!
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Generation] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Generation] 3 Business tips to make the second half of your 2016 count
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Generation] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Generating leads is a priority all year long, but depending upon your product or service, will you be ramping up or slowing down your efforts in November and December? 2.  What are your objectives for each of your products or services next year in terms of generating awareness, leads and revenue? Are you hearing their real needs? 4. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation] To drive value from your content, focus on trust, not traffic
    According to his research, one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. Anybody can figure out ways to generate short-term web traffic. Here’s a word we don’t use in business too often: love. ” Read on. No surprise, right? Trust.
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Generation] 3 New Year’s Resolutions for B2B Marketers
    Over the last number of years I have met with numerous chief marketing officers and vice presidents of marketing who are looking to improve their approach to marketing and more specifically, their demand generation. Resolution #1 – Stop Creating More Content. According to CEB, there are more than five people in a typical buying committee.
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    There is simply no better way to justify the time, resource and capital investments than connecting your ABM directly to business outcomes in the same solution where you measure your demand generation marketing. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. The result? That''s right.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Generation] Originality is Overrated. Do This Instead.
    Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. If you don’t care who’s reading your work as long as it generates leads … you may not be generating leads for long.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 10, 2012
    [Generation] What is the True Value of Your Sales Pipeline?
    Justify your budget spend and show how each campaign generated qualified leads that converted through the sales cycle. When you look at your sales pipeline (either as an individual or from a team perspective), how do you evaluate it? Do you look at the quality of the leads and the probability of those moving to a next step? If not- do it.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Generation] 6 Tips For Building a High Quality Blog Following
    Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Be timely.).
  • MARKETRI  |  TUESDAY, JUNE 7, 2016
    [Generation] Ready! Set! Hire! Top Questions to Ask When Interviewing a Fractional CMO
    You’ve heard the buzz, read my blog post , done your research, and decided that a Fractional Chief Marketing Officer (CMO) is just what your B2B company needs to help generate warm leads, engage new and existing clients, and accelerate revenue growth. Congratulations! Now what? B2B Marketing Fractional CMO
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Generation] 3 Tips for Boosting Buyer Involvement
    The same can also be done for pinned products on Pinterest boards, though you don’t get the same user-generated effect. Whatever else comes from sharing user-generated content, you at least get that powerful social proof. Companies that get the buyers involved in their marketing really reap the benefits. Let Buyers Choose Inventory.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • KAPOST  |  WEDNESDAY, JULY 13, 2016
    [Generation] Viral Content: The Emotional Triggers That Make Us Click “Share”
    However, our data indicates that they can still generate a viral hit—you just have to strike the right combinations of arousal and dominance. When outlining your next campaign, keep some of these insights in mind: An element of surprise can generate massive shares for any piece of content. So what’s the secret? be emotionally complex).
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Generation] Launch a Legal Customer Rewards Program on Social Media
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Social Media and the Law
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Generation] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Even our own research shows that posts with photos generate 53% more likes than the average post. We live in an age of information overload. Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. 1,000,000,000,000! Click to Tweet : Check this out!
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, DECEMBER 16, 2010
    [Generation] Inbound marketing system helps UK consultancy increase leads by 60%
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. inbound marketing consultant lead generation pull marketingHave a look at these inbound marketing services.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. It can also rank accounts with a system-generated engagement score. Messages in other channels are generated by sending lists to marketing automation, CRM, retargeting, or other external systems.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] It’s More Than a Job – 3 Ways to Maximize Internships
    2.Don’t Underestimate the Coffee Run: This generation of interns are typically responsible for more than coffee runs and making copies. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. Shout it out loud. Make yourself be heard. Spray and pray.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] The Perception of Social Media Marketing: it’s a Free Lunch
    Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Furthermore, 73% of the questioned companies don’t have a social media policy. Conversion?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation] 6 Ways B2B Companies Are Using Facebook
    As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Generating Leads - The most important use of Facebook for a B2B company is generating leads and revenue for their business. One way to generate leads from Facebook is with a Like and lead gate.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Generation] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Online.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Generation] How To Get A Positive Return On Your Marketing Investment
    Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs. Calculating return on a marketing investment (ROMI) is something of an art form. If my investments are already failing, what practices can turn them around? Give it Some Elbow Grease?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Generation] 9 Common and Costly B2B Social Media Marketing Mistakes
    Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Reach is an often overlooked metric by B2B marketers who are focused on generating high-quality leads often at a lower volume due to the high average sale price for many B2B deals. Not Trying To Generate Leads.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 2, 2015
    [Generation] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
    The reviews generated by the program are incredibly powerful,” said Angela. If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. Stand back.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Generation] Converting Hashtags into #Trademarks
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Generation] 3 Twitter best practices that unlock business success
    But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. Can you help me?” ” My answer is usually “yes … I can help,” but my advice is rather unsettling.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Generation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    It is your brand’s duty to generate enough gravity to hold those employee satellites in place. By doing so, companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. What is your brand’s relationship to its employees? Peek inside The Social Employee and order your copy today!
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Generation] 34 Compelling Content Marketing Stats and Facts
    Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Generation] How to Center Align Your Embedded Tweets [Quick Tip]
    Step 1: Generate the Tweet's Standard Embed Code. Next, copy the standard embed code Twitter generates for you. We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. Step 2: Copy the Embed Code. Voila!
  • SALESFUSION  |  THURSDAY, MARCH 17, 2016
    [Generation] Content Syndication: What Is It and Does It Really Work?
    Instead of syndicating content, you should consider curating content and running user-generated content campaigns. In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. Enter content syndication. Today, the same principles hold true.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Generation] 4 Ways Inbound and Outbound Marketing Can Work Together
    But what makes them even more effective at generating leads? It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! Follow Up with Content.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JUNE 20, 2012
    [Generation] A Road Rage Lesson from my Dad
    Yesterday I buried my Dad: 87 years-old, of Scottish descent, first generation American, decorated war hero, husband of two deceased wives, sibling to two brothers he outlived, father of 4, grandfather of 16, great-grandfather of 7, Cubmaster, Scoutmaster, hospital administrator, sail-boater, dog lover, cigar smoker and certified duffer.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Generation] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. Buyer Personas are about people , not websites.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • AVITAGE  |  TUESDAY, OCTOBER 9, 2012
    [Generation] I Need 200 Videos for the Channel, Chapter Two
    The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars.  A traditional production approach to creating videos is almost always tightly linked to a specific use case.  They include: How will we produce the videos? How will our partners engage with us on this?
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Generation] Mi6 Agency’s Top Charts for May 2016
    Is it key contacts created or sales opportunities generated? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. Sources.
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Generation] Digital Marketing Requires Different skills
    Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why. If you’ve been a marketing executive for more than 10 years, you’re probably pretty good at product marketing.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Vidyard Gains Momentum Among Marketo Users
    These customers are already using video analytics to boost conversion rates and generate more pipeline, while new technologies like personalized video and live streaming – both fully integrated with Marketo – offer new ways to attract, engage, qualify and convert buyers faster than ever.”. Gainsight. Insight. ” Taulia. About Vidyard.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Generation] The Language of Account-Based Marketing
    They also are valuable in generating specific messaging toward the real people who fit those personas. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend. Mainstream strategy.
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Generation] Social Media ROI is Always a Number
    But the minute you start generating leads and adding new customers with a reasonable volume at at a reasonable cost, ears start to perk up.   – Social Media ROI is Nothing But A Numbers Game by Nichole Kelly The post Social Media ROI is Always a Number appeared first on Sazbean. Analytics Marketing Social Media
  • SAZBEAN  |  MONDAY, FEBRUARY 10, 2014
    [Generation] Supercharge your Content for Higher Quality Links
    Quality content helps build awareness and reputation which create relationships that generate sales. The Secret Garden (Photo credit: @Doug88888) It’s no secret that content is vital to digital marketing efforts. Without quality content that your audience finds valuable, you’re just advertising (which is widely ignored).
  • CLIENT BRIDGE  |  MONDAY, NOVEMBER 5, 2012
    [Generation] INFOGRAPHIC: Content Marketing Metrics
    Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Generation] What Type of Website Do You Need?
    website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Helping you generate publicity about your company. Websites have become an important part of B2B marketing. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout. Download it Here
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Generation] How to Protect Your Email List Health and Deliverability
    Generating Optimal Campaign Conversion Results. Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Typos or Duplicates. Bounce Rate Improvement. High Number of Unsubscribes or Spam Complaints.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Generation] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Today, the role of the modern marketer has evolved from finding ways to generate demand, to educate and know the most about the industry they are in. She has 10 years of experience in demand generation and strategic marketing in different industries, in both SMB and Enterprise. Hundreds of opportunities to share. Eloqua user, spotted!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Generation] What Makes a Good Marketing Platform? Rules for Platformality
    Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. Here are my thoughts on this, folks. This means something specific.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Generation] 5 Characteristics of a Winning B2B Marketer
    Lead generation programs that are not followed up by sales. There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Generation] Infer’s Predictive Insights From Across The Web
    Companies that have figured out how to utilize data to create deeper personalization are improving the overall customer experience, winning more deals and generating more revenue dollars. Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. In the News
  • PUZZLE MARKETER  |  WEDNESDAY, JUNE 6, 2012
    [Generation] 5 Reasons Email Marketing is Still Relevant
    Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Our last post of the week came from me as I discussed Social Media lead generation and some of the ways you can use Twitter and Linkedin. It's a great new tool for marketers to use in generating email lists at a fraction of the cost. The snow has started and lets hope you already have your milk, bread and eggs. must have tool for 2013.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Back in the day, one could use something like direct mail or advertising (outbound marketing) to generate interest. Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Generation] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Blog Topic Generator | HubSpot. Generate SEO Friendly Blog Post Titles & Kill Writer’s Block. This free online tool will generate SEO blog post titles and help you cure writer’s block. Content Idea Generator. Learn How To Write Killer Headlines. How To Write Magnetic Headlines. Great tool. Headline Wizard.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Generation] How to Structure Your Content Marketing Team
    Over time, the entire company will benefit from the knowledge on how to be better content creators, the clout that comes from being a published author, and a burgeoning content marketing program that generates actual leads and customers. Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Oftentimes just generating a fun experience with the chance for winning a freebie is enough to get a strong response.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation] 12 Reasons Your Business Blog Is Failing
    But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. The way to generate leads from your website is by convincing your site visitors to complete a lead-capture form, and the best places to put these forms are on dedicated landing pages that promote a specific offer.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Generation] Social Media Secrets To Build Your Personal Brand
    This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content. Brands used to be just for businesses. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important. And now we’re all publishers.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Generation] The Gloriously Imperfect World of Professional Services Marketing
    The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Imperfect is the new perfect.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Generation] Your Topmost Misguided Myths About PPC. BUSTED
    But that doesn't mean it should be, especially when it's proven that companies who use inbound marketing tactics like blogging to improve their organic search rankings (a free tactic, by the way, except in terms of employee resources) generate 55% more site traffic than those who don't. Perhaps stories got crossed along the way, though.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Generation] Is Your Business Ready for Predictive Lead Scoring?
    Perhaps your sales team is losing confidence in your current lead scoring method because they’re not seeing conversions, or maybe you’re launching a new product and are evaluating how to create the most effective demand generation program so your team can hit the ground running. What lift are you expecting and how will you define success?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Generation] Who’s Watching Your Video Content? [CHART]
    by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. Frequently at Vidyard we get asked, “Who is watching video content?” Is it generation Y? It’s pretty exciting stuff! Do C-Level executives watch content?”. But there’s more to it).
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Generation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    This kind of customer intelligence helps organizations understand markets and the quality of channels in terms of customer generation. For example, you can know which ad campaigns and content topics generate opportunities and revenue, thereby shedding light on what resonates most with your target audience and accounts. marketing data.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Generation] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". 1. What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 4, 2012
    [Generation] Don’t Let a Weak Value Proposition Derail Your Sales Efforts
    While you are thinking it through, also check out the SCORE Demand Generation program from Find New Customers. “Our software reduces the cost of your PCI audit” That’s the actual claim of a software company Find New Customers is working with. But there is a big problem with it, and why I have weekly talks with their CEO.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Creating a Marketing Plan: A Guide for Professional Services Firms
    Second, we have added links to a host of resources to help you dig deeper into specific topics such as content marketing, online lead generation, search engine optimization, and developing high visibility experts within your firm. Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Our Goal.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Generation] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. What are our key objectives for social media marketing? You decide. Digg this!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Conclusion.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Generation] What Facebook’s Live Video Map Could Mean for Global Marketers
    Encourage User-Generated Content. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. People watched over 4 billion user-generated videos per day last year, which was up 33 percent from the year before.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Generation] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. Mobile SEO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Generation] Why Modern Marketers Fail at Big Data
    The commercial generated enormous conversation, which is an admirable marketing goal, but it didn’t generate a specific conversation. (and how to stop failure from happening). You can find her on Google + ! Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Business Blog: 4 Reasons to NOT Write Your Own
    You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Can this article save you time and/or money and/or hassle? Hopefully, it can. Not convinced?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Generation] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Fine-tune your lead scoring system.
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Generation] Thought Leadership is the New Black for B2B Marketers
    Even the new content marketing is not enough to generate successful results, says Ernst. The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Generation] Applying Growth-Driven Design to Ecommerce Websites
    Instead of saying that your goal is, "to generate more revenue", set a more targeted goal like, "to increase product conversions by 10% (from 50 per month to 55 per month) in the next 6 months." It won’t be perfect, but it should be launched quickly so that you can start generating valuable feedback and revenue. goals?
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Burgin Construction Inc. Englewood Construction Inc.
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