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  • BLOG MY CALLS  |  THURSDAY, DECEMBER 12, 2013
    [Generation] An Update: The Aftermath of Firing our PR Firm
    In 5 months they generated zero placements and few analyst reviews. We''ve realized that PR has it''s uses, but it does not generate a ton of actual business. Over 18 months ago we wrote a blog post on iMediaConnection about firing our PR firm. You can read a summary of the blog post below. In December 2011, LogMyCalls entered Beta.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Generation] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success. 1. by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 21, 2013
    [Generation] InsideView Austin: Get Some Leads with Your Libations
    Yesterday, InsideView kicked off the start of a three-city tour of InsideView for Marketing™ leads generation talks/demos (Austin, Boston and another TBD destination) we’re calling “Leads and Libations.” All while enjoying great barbecue from Stiles Stitch Barbecue and some of Austin’s favorite brews. Thanks again!”.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Generation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s #ThisOldMarketing example: The Story of Content: Rise of the New Marketing. Image source: Uber. 2.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 18, 2012
    [Generation] Facebook, LinkedIn and Twitter in Plain English
    This makes LinkedIn a compelling new tool for professional networking and lead generation. I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Good content sells itself.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Generation] How Healthcare Providers Can Grow Their Medical Practice
    Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
  • BIZIBLE  |  MONDAY, JANUARY 4, 2016
    [Generation] Why Funnel Visualization Matters For B2B Marketers
    It’s a convenient (and free) way to visualize campaign performance based on the entire pipeline, rather than just lead generation. It’s widely known that when it comes to academics, people learn differently. Well, the same goes for the business world. For some marketers this is done in spreadsheets or other common report formats.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Generation] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Try a funny content idea generator – Portent has a good one. Thanks, Content Idea Generator! 4. Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Take heart… you’re not alone. You start to doubt yourself. Yikes!
  • FATHOM  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Leveraging YouTube as a Manufacturer
    For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. Lead Generation. With these tips and tricks, you’ll be hitting your brand awareness, lead generation and sales goals in no time!
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    Generation. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating. When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale?
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Generation] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. Photo credit: Intersection Consulting. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Knock, Knock.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Generation] The Death of Branding [INFOGRAPHIC]
    Despite the popular myths, your brand, your logo and your company look and design is not intended for you - it’s intended for your target audience and, most importantly, aimed at generating visits, leads and sales. What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Generation] The 5 Elements of Exceptional Business Content
    Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization. The other thing for which your content should be optimized is lead generation mainly because, when optimized effectively, your content can be such a great source of leads for your business.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Generation] The Six Most Irrational Social Media Concerns of Brands
    The benefits of social business grow exponentially- and will continue to be felt for generations to come. Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. There’s nothing quite like good, old-fashioned fear. And in all honesty, social media isn’t even that new anymore.
  • VIRALLY BLOG  |  TUESDAY, MARCH 12, 2013
    [Generation] Case study: The £4 billion company built on content marketing
    How much traffic did a single blog post generate? How much are leads costing to generate? In terms of marketing case studies, they don’t get much better than this. Hargreaves Hargreaves Lansdown built a £4 billion financial services company with little more than content marketing and marketing automation. Without a doubt. 1.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Generation] 3 Brand Publishers You Should Copy
    multinational clothing retailer, Urban Outfitters sells more than apparel and accessories to the hipster generation—they sell a vibe. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? Urban Outfitters: The Retailers of Good Cheer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Generation] 9 Things Great Writers Do Every Day
    The mind can generate thoughts way faster than the hands can type them. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. Habits have the uncanny ability to stick with you. Slate.
  • FATHOM  |  TUESDAY, OCTOBER 29, 2013
    [Generation] 6 Crowdsourcing Techniques to Promote Your Educational Institution
    Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). Marketing to Millennials. In doing so, they often forget that marketers need to reach their target audiences when and how the audiences are most comfortable.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Tradeshows and Events Drive Highest Quality Leads
    In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Going to trade shows and in-person events can be an expensive proposition. What About Next Year?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Generation] Wisdom from the Most Influential PR Professional of the Century
    Mr. Burson:  Well, this is a bit generational for me. I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. This is a man I have admired since my days as a college student. ” Do you think so? Tell us about that.
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Generation] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    What happens in most companies is this – marketing works extremely hard to generate leads from a variety of sources (Organic optimization, Paid Advertising, Tradeshows, Email – you name it). Sales, on the other hand, is concurrently generating leads through their own outbound prospecting efforts. Blog Feed Manufacturing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] 4 SEO Tactics to Embrace in 2015
    Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Remember when the meta keyword tag was popular? Welcome to 2015, where the world of search is a completely different game. Can you say penalty risk? Still don’t believe?
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Generation] The Social Media Monitoring Metric We Need, But Can’t Get
    The path to enlightenment may be long and challenging, but fortunately generating good karma through social media is reasonably straightforward. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure. And real important.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Generation] How to grow your blog like a Fortune 500 company
    The final thing that I tend to review every quarter is the revenue that I’ve generated. For example you may generate revenue in the following ways: Consulting. This helps you to prioritize your revenue generating efforts. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This. The Review Process. Projects.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Generation] Dedicated to Winning the Sales Game?
    “The younger generation — they are over Twitter, they’re over Facebook, because their parents are using it. Practice makes perfect: How passionate salespeople polish their craft. But our customers are the parents. The executive buyers and the influencers are their parents.” This is how you will be successful.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Generation] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. It’s no longer just about what you know, but what you do with what you know." FORBES. thought leader is an individual or firm that significantly profits from being recognized as such.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 9) The top priorities for marketers in APAC are generating contacts/leads and converting them into customers. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. do marketing. The Regions of the World. North America (NORTHAM).
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Generation] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Buoyed by the comical stylings of his sidekick Peter17$ (the self-proclaimed foremost authority on Clash of Clans), it’s not uncommon to find Galadon creating individual episodes that generate literally millions of views. Groping in the darkness, the best I could do was a plastic reproduction of the Millennium Falcon (hey, it’s hard plastic).
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Generation] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    This type of content historically gets a bad rap as ' link bait ,' which can be defined as content specifically created with the goal of generating attention and encouraging others to link to the website. Asking (Politely): We're not suggesting that you beg and bribe your way into generating inbound links. All set? Great! Win-win!
  • THE ROI GUY  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] Why Renew?
    This means getting agreement from your customer that key performance indicators where positively impacted, helping to generate predicted cost savings and avoidance, drive labor productivity improvements, and deliver anticipated business performance improvements. Click here for more information on financial sales tools.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Generation] What is Conversation Analytics?
    It tells marketers which ads, campaigns, and keywords generate calls and which don''t. Call tracking has been around for about 15 years. It''s used by agencies, SMBs, and enterprise-level companies. It improves their ROI and gives them valuable insight into their marketing data. Call tracking is good. Why is that a problem? The Analytics.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Generation] 5 Free Tools To Use When Marketing A Business
    HubSpot’s Blog Topic Generator. love blog topic generators as I often get an idea from there and put my own twist on it. Hubspot’s own topic generator is awesome, you put in three nouns that are relevant to your industry and it creates lots of topics for you to write about. million users. Mailchimp. Buffer. Virally.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 15, 2015
    [Generation] Structure vs Creativity & Flexibilty
    As Sales Managers we must have plans and tools for growing our organizations and achieving our goals but we must adapt to our changing environments; we lose a salesperson unexpectedly, a major opportunity starts to slide or marketing fails to achieve its lead generation objectives. Structure vs Creativity and Flexibility.  .
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Generation] How to Identify and Fix Friction on Your Landing Pages
    Once you generate a score for each of the potential hypotheses, you can then begin to set priorities and start testing. At the end of the day, generating leads isn't the easiest thing that marketers are tasked with, but it's important nonetheless. You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] Top 5 Social Business Myths
    Generation Y “gets” social, while boomers and traditionalists don’t. Photo credit: Wikipedia. Here is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. Naturally, this is not to say that social media is irrelevant.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] B2B data – Get smart not big
    It’s simply the combination of the most logical and available data, which when used, generates a result. We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.  Why is this true?  Sound too basic?  Elect a Captain.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    lack of sales and marketing alignment is something that has long been identified as a major barrier to successful revenue generation in B2B organizations. Author: Raymond Coppinger One of the subtlest, yet most important changes in marketing over the last ten years has been the acknowledgement that listening is a critical factor for success.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Generation] What Shazam Can Teach Marketers about Predictive Analytics
    Suddenly, we saw that the new paid ads were responsible for most of the inbound calls that were generating more customers. Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Image courtesy of Shazam via [link]. It’s the missing piece. Now it’s your turn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Generation] What Social Selling Isn't
    Sales reps and leaders eager to embrace the next generation of selling tactics often jump in with both feet. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. This is a recipe for disaster.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Generation] More leads for your ebook or whitepaper
    We also track the additional downloads that are generated via the social shares. Some feedback recently from a few prospects is that it was still not 100% clear what Virally did and how it added value to you and your clients. So forgive me this article is a little self serving it that I want to explain exactly what it does. Still with me?
  • SALES LEAD DYNAMICS  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation] Prospecting: Do What Comes Naturally.
    It’s a great way to generate visibility. Speaking – This is another great way – maybe the best– to generate visibility and showcase your expertise. Generates visibility through writing, social media, and public speaking. If you hate going to meet ‘n greet networking events, don’t do it. If you hate blogging, don’t do it.
  • 3D2B  |  TUESDAY, JANUARY 28, 2014
    [Generation] Why Successful B2B Telemarketers Don’t Use Scripts
    The primary aim of business-to-business lead generation is to form relationships with prospects and nurture them until they turn into business. Each caller must have the leeway to handle lead generation in a style that best suits their disposition, so attempting to universalize your company’s message can be counterproductive.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Generation] You Can’t Get Here From There
    Easier said than done, no doubt, but here are a few tips to create a buyer’s journey that guides your Demand Generation Strategy instead of sitting unused in some presentation you dust off once in a while. Remember the days when a road trip involved an honest-to-goodness map?  From there you can see detours and alternate routes in between.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Generation] 7 Quick Ways to Curate Industry Content for Your Blog
    Even though trade shows are historically an offline lead generation source, they are becoming increasingly more inbound by providing attendees with industry blog content year round. 3) Monitor Social News Streams. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Generation] 10 Crazy Stats About Content Marketing
    Inbound marketing only requires 7% of the total budget, on average, for marketers - Hubspot. - 43% of marketers generated a customer via their blog with less than 10% of total marketing time allocation - Hubspot. - A stunningly high 18% of marketers confirmed that content development was their top priority in 2013 - Hubspot. It did both.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation] Why landing pages are important
    The more traffic you can generate the more conversions. Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Landing pages are designed with one thing in mind “Action”. For example you may have a free chapter of your Ebook that you want to give away.
  • FATHOM  |  WEDNESDAY, APRIL 8, 2015
    [Generation] The Basics of Higher Education Microsite Content Development
    From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping. If your site is all about lead generation, it’s important that in exchange for your leads’ information, you make a relevant, engaging offer.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
  • ION INTERACTIVE  |  MONDAY, JANUARY 11, 2016
    [Generation] How to Improve Your Content Experience
    This could include providing new types of interactive content for lead generation, or case studies for purchase consideration. 2. Let’s say you have an eBook that you’d like to use to generate leads. Hey ion readers! We're super excited about our friends over at Uberflip and all the great things they are doing with content marketing.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Generation] Viewability? It’s the Least of Publishers’ Worries
    WIth this mindset, you’ll be able to quantify the value of the earned media that your ad products are generating. Instead of saying “earned media took the form of X extra social shares,” you’ll be able to say, “earned media generated Y incremental revenue.”. Once upon a time, clicks and impressions were the currency of digital media.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Generation] Bootstrap Buyer Persona Building in 4 Steps
    You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and central the buyer is, and how important it is to develop a “buyer centric” approach to demand generation. Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation.
  • SALESFUSION  |  MONDAY, MARCH 10, 2014
    [Generation] Content Marketing Best Practices
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Content Marketing Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Generation] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Less than one week after launching, we generated 26 inquiries and 2 opportunities. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? What ensued was nearly 48 hours of hard work that put us all to the test. Monday, late afternoon: Pre-campaign day objective selection.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 31, 2013
    [Generation] Why Salespeople Don’t Follow Up on Good Leads
    No matter how much effort Marketing puts into delivering high-quality, actionable leads, most salespeople remain convinced that marketing-generated leads are lousy. by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    Social marketing is not just for the top of the demand generation funnel. Whether you have just created a new content piece or are running a demand generation campaign, be sure to include social sharing and create tactics within the campaign that encourage relationship building across your social landscape. Think you know social media?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Generation] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The third thing is, does the revenue generation in the company consist of a single integrated process? Why are we talking about revenue generation all of a sudden? In well-aligned companies, marketing generated leads have a. He works with company owners and CEOs to resolve two burning questions. Permit me to explain that.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] 20 Conversation Starters to Help Break the Ice at Networking Events
    If they don''t, you generate some empathy as a fellow lone wolf. 8) Know anywhere I can get some good food or drinks around here? I''m going to the Sales 2.0 conference on Monday with my colleague Emma. I''ve never been to a conference with her before, so we were talking about whether we each like networking (or whether we dread it). Or St.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [Generation] Retarget Your Way to Greater Sales
    Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Generation] 5 Reasons most content marketing is FAR behind where it needs to be
    The length determines the story? A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press. ” Perhaps that was true three years ago but it’s not true any more.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Generation] Which Format Is Right for Your Next Blog Post?
    It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. great way to generate posts like these is to ask your sales and services departments -- the people who are talking to prospective and current customers all the time -- to write down any common questions they hear.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Generation] How to Measure the ROI of Your Marketing Programs
    According to The Lenskold Group / eMedia Lead Generation Marketing ROI Study, almost 2/3 of companies use either no tracking or basic single attribution. If a company held a webinar and generated a lead that closed a deal one year later, that company would give revenue credit to the initial webinar. Multiple touches. Definition. Place.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Generation] Email by the Numbers
    For example… Generate 50 new qualified leads from medical device manufacturers. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?” Set the goal. Execute.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    It could be for personal branding,  lead generation , or customer service, to name a few. Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. myself have had some pretty compelling results with Twitter. They don’t pick a specific target audience. Happy tweeting!
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Generation] Making Manufacturing “Cool” for Recruiting Young Talent
    One of their most recent challenges has been recruiting the next generation of engineers. Dedicated “Meet Our Next Generation of Leaders” playlist. Can’t-miss “Next Generation of Leaders” headline. Of their survey respondents, 78% described themselves as 45-65 years old or older. Here’s one example of a company doing it right.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] A 3-Step Framework for Leading a World-Class Marketing Team
    Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.” Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. When it comes to building a world-class team, they need to get creative.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Generation] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. The thing is. there are kind of a lot of keywords out there. So which ones do you choose?
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Generation] What Marketers Should (And Shouldn't) Tweet [Research]
    This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. Twitter is an excellent way to promote offers , events, coupons, and other lead and customer generating content. The Tweets People Hate, and Why. Personal Conversations. Hi @PersonB!
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Generation] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Where they spend time on the web?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Generation] Three uncomfortable lessons about criticism I learned from publishing my book
    Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel. self-published on Amazon.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Generation] Four Badass Facebook Advertising Tactics
    It’s essential to do both, but when using Facebook for lead generation the image is vital. by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Generation] 7 Essential Metrics Healthcare Marketers Need to Focus On
    Take into account that different sources – referrals, paid search, social media, etc. – may have different costs per lead, but that all are valuable ways of generating new patients. To learn more about how to reach and engage with different audiences, download our Next Generation Healthcare Marketing white paper. Wrong. Metrics
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. When it comes to lead generation, the fact is: the better your sales intelligence is, the more effective your customer intelligence will be. Reduced sales costs.
  • SALESFUSION  |  THURSDAY, JANUARY 2, 2014
    [Generation] Five New Year’s Resolutions All Marketers Should Make
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Five New Year’s Resolutions All Marketers Should Make appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Generation] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    think Google has benefitted from gathering a lot of data from the Glass project, which will be useful in developing the next-generation product, while Robert believes it’s an example of Google’s total inability to tell and evolve a story. This week’s show. Recorded live on January 19, 2015; Length: 59:56). million views.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 16, 2015
    [Generation] 2015 Everything Holiday Marketing Resource Center – Our Free Gift to You
    Strengthen your relationship with customers and generate more sales by creating successful email campaigns. Not sure where to start with your holiday marketing? Or, just need some organization and tips? First, organize your holiday calendar, checklist and campaigns with these key resources. We remembered everything so you don’t have to.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Generation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    But technically the two sets of systems have little in common: outbound systems create lists for direct mail and email, while real time systems generate recommendations for Web sites and call centers. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 24, 2011
    [Generation] SocialMediaB2B Founders to Speak at MarketingProfs B2B
    Kipp will be presenting Generating Lower Cost Leads With Social Media with Christine B. When combined with blogging and email marketing, social media marketing becomes a powerful and cost effective source for lead generation. That’s why the MarketingProfs B2B Forum on June 13-15 in Boston is a must attend event for B2B marketers.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Generation] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Generation] Should you create different social media posts for international clients?
    Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. recently read a revealing interview with Netflix’s CEO in Der Spiegel , one of Germany’s biggest news magazines. The CEO explained that yes, 80% of the world enjoyed them. moment. You can’t.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Generation] 10 Tips for Getting Long-Term Traffic to Your Content
    The theory is that when you try to generate many headlines for your content, you will likely come up with a couple of valuable gems out of the rough. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. Most of us publish blog posts the same way. We then hit publish. It’s simple.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation] Starting a New Job? 8 Tips for Having a Great First Day
    The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The hard part is over, right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] Marketing Is The New Sales
    could not agree more, my own Marketing department excluded of course: “Aligning with the C-Suite agenda: In a 2011 study by the Fournaise Marketing Group , 73% of CEOs said that their marketing organization fails to demonstrate how their strategies and campaigns generate more customer demand, more sales, more prospects, or more conversions.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Generation] The "Three A's" of Nonprofit Social Media Engagement
    Social media allows for high-impact, low-cost public recognition that, when deployed strategically, can create stickiness between your organization and its supporters while generating new exposure. Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Generation] Seven Guides to Better Copywriting
    These conversation or debates will generate new ideas for you, as well as making you better connected to this new age of media.” In this age of inbound marketing, content is king. And all content, regardless of format—text, video, audio, presentation—begins with the written word. But good writing isn’t easy. made that number up.
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Generation] B2B Social Media FAQ: How Much Should We Budget?
    If you know an order or a lead is worth “x,” it’s easy enough to calculate an ROI on your social spend.  If you generate $100,000 in new business on a $40,000 budget, you’re in good shape; if it’s the other way around, your program needs an overhaul. Minimum Budgeting Requirements. With social media, a large portion of the cost is time. 
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Generation] 9 of the Most Shocking Guerrilla Marketing Campaigns of All Time
    The campaign certainly generated a lot of press, and while we can't be sure, we imagine it must have generated some site traffic , too. Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception -like thought control abilities. No biggie! Once in a while. At least.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Generation] The Various Lifecycle Species: Which One Are You?
    Generate more leads. Author: Rajiv Kapoor Quiz time!—Put Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Do more upselling and cross-selling. Better drive your partner channel to produce revenue. Give up? The answer is a lifecycle process. You may be thinking, “Wait…what is that?!”
  • HINGE MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Generation] Research Shows Firms with Employee Advocacy Programs Grow Faster
    Other leading educational topics on the wish-list included social media training for specific social channels, content marketing strategy, and generating and nurturing leads. Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. But to be successful, it must go deeper.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    This is the purpose of the offer – to first drive prospect engagement and then drive prospect action (buying your product or service).  A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. What exactly do I mean by the term “sales cycle”? Lousy marketing and selling.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Generation] How to Leverage Thank-You Page Real Estate for Better Marketing
    This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] 25 Facebook Page Ideas You Haven't Tried Yet
    Make sure to keep the sign-up form directly within the Facebook tab to generate higher conversion rates. Use the % Feedback metric in Facebook Insights to see which status updates generate the highest %. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Posting Statuses on Your Wall. 1. … ”). 8.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] Is 'Content Marketing' Broken?
    Without optimized content to get indexed in search engines, how can a business expect to generate any organic search traffic? Research indicates that businesses that blog 16 to 20 times per month generate over 2 times more traffic than those that blog fewer than 4 times per month. 2. Wrong. But that's just not how it works. Confused?
  • ACTIVEDEMAND  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] Google Analytics is Good… but Could be Better
    To be more specific, Google Analytics does not track incoming phone calls generated by marketing campaigns – whether online or offline – and this is significant as the use of smartphones and mobile search continues to explode in popularity. So what then, you may be asking, is the problem, if one exists at all?
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    And when your marketing team can see which campaigns are generating qualified leads, they can focus on duplicating that success in future campaigns. Here are three fears we frequently run into when working with growing companies who are trying to figure out how to be successful with inbound marketing. 1) Fear of Producing Educational Content.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 6, 2012
    [Generation] Looking for Social Media ROI? Try Marketing Automation
    It almost goes without saying that marketers must generate leads. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Oh, happy day. I had just found a new passion – a tool that could help me generate and track ROI. What Is Marketing Automation.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    Doing more in marketing produces more data and more complexity, making it difficult to generate accurate reports across platforms, and compare performance across channels. When do marketers start investing in marketing attribution? At a certain stage, marketers decide they need to observe the connection between marketing and sales.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Google noted that even just a few years ago, in 2012, the age demographics of B2B buyers were fairly evenly spread across generations. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why.
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