Page 85 of 185 Previous | Next 
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] 15 Ways to Synchronize Social Media and Email Marketing
    Use SlideShare’s lead generation contact form. SlideShare’s lead generation set up lets you control where and how the lead generation form will pop up. Test Twitter’s lead generation cards. Social media and email marketing are two of the most widely used digital marketing tactics. 86% of marketers use email marketing.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Generation] New Study: Email Marketing Actually Works?!
    Twitter may still be a good channel to generate buzz about promotions, but don’t expect it to provide a huge payoff. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Search isn’t dead. Just remember that quality content is always a must.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Generation] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    More and more, I suspect, we are generating demand for content, and not for our products. Now is a good time to go do a content audit, and match all that pretty stuff to the sales funnel to ensure you’re generating demand for things that bring revenue instead of things that bring cost. I’m not sure why content is suddenly all that.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Generation] 12 Internet Trends You Need To Know From Mary Meeker
    economy is spending too much and not generating enough revenue to support it creating the biggest peacetime gap between revenue and expense ever. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. While U.S. Sound.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Generation] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [Generation] Good-Bye, Blackberry. Hello iPhone4S
    B2B Demand Generation  | Moving to an iPhone. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. As the President of Find New Customers , I’m a long-time customer of RIM. I’ve had Blackberry after Blackberry for years and years. Have any of you made the same move?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    link]. A New Generation Marketer. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. New ones.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Generation] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation? Lead management.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?
    interactive smart content interactive white paper Demand Generation Pisello AlineanOn average, Interactive White Papers require 25% more content to be developed than a traditional white paper. This could be more or less, depending on the requirements, but on average, this is what we plan for.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
    interactive smart content interactive white paper Demand Generation Pisello AlineanTypically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.
  • WONDERING OUT LOUD  |  THURSDAY, AUGUST 13, 2009
    [Generation] Nice bones, now here’s the meat
    Tags: Journalism Marketing Public Relations Social Media Albert Maruggi B2B Blogging Lead Generation Marketing Edge Podcast Podcasting Provident Partners Setting Objectives Strategy Twitter
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Generation] Avoid these 10 Marketing Automation Rookie Mistakes
    He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Contact Washing Machine.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Generation] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Looks like some of you may have gotten the hint! Blog RSS Feed. News Module. Company Status Updates.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Generation] 2016 Marketing Events That Will Shine as Bright as Gold
    Are these events generating pipeline better than other events? B2B Content2Convergence  – February 15 th  – 17 th   – Scottsdale, AZ | Pairing killer content with a demand generation program that delivers results. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure?
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Generation] Why You Need to Be Hooked on Your Customers
    As a marketer, my job is to help organizations with the front parts of the process: establishing brand awareness, generating inquiries, turning raw leads into qualified opportunities, and so forth. I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Generation] 30-Day Blog Challenge Tip #25: Engage With Your Audience
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • SALESFUSION  |  THURSDAY, FEBRUARY 18, 2016
    [Generation] Inside the Rise of B2B Video Marketing
    As you develop your video marketing strategy, consider the following points: Objectives: What will be the top objectives for your video marketing efforts (brand awareness, lead generation, etc.)? A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. Video. Magazine ). That’s a wrap!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Generation] Becoming a social media pro doesn’t require all 10,000 hours
    Forbes and National Geographic feature the “10,000 hour rule” Zintro-generated infographic (zintro.com). All you need to do is know more than the person who hires you in order to become a professional. No, you don’t. You also don’t need to know the answer to everything in order to be ready to go pro. And you can, too.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Generation] The 11 Key Elements of Amazing Copywriting
    Generates Leads. And, of course, fabulous copywriting generates leads so sales people can do what sales people do best: sell. Image source. I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Those guys are just so darn good at what they do. And I think I’m on to their secret. Empathizes.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 22, 2013
    [Generation] How Social Media is Changing Leadership
    The more proactive you can be in shifting your leadership and management practices to become more open, trustworthy, generative, and courageous, the more effective you’ll be in the shift to social media. Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. We get it. Social Media
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] 22 reasons you know you work in B2B marketing
    When you count a highly successful campaign as generating 16 leads (okay, it did bring in £32m). 9. When your client's buying cycle is so long that their CMO will have moved jobs three times before any of the leads you’ve generated for them convert into sales. If for any reason you weren't sure, here are the tell-tale signs.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Generation] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. More and more good lead generation programs have larger and larger inbound components. Superb infographic by Voltier Digital  that ran at  Mashable that I HAVE to share today with our great fans. Enjoy! __. 44% of direct mail is never opened.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation] B2B Marketers: Re-purpose Content with a Purpose
    When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! Tweet. The answer is re-purposing. Repurpose the same content into a video.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.
  • VOLACCI  |  WEDNESDAY, JANUARY 8, 2014
    [Generation] I Got 99 Problems, But Drupal Crawl Errors Ain't One!
    The first thing you''ll want to setup is the Pathauto module , which "provides a mechanism for modules to automatically generate aliases for the content they manage." In other words, you can configure Pathauto so that when you publish content, the content''s address won''t look like "/node/231." Page Not Found - Hard 404 Errors . Conclusion.
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 16, 2012
    [Generation] Thanksgiving Recipe: Social Media Soup
    Step 3: Add your marketing plan flavor of the moment: a lead generation campaign, buzz-gen, brand awareness, whatever. Not much has changed over time - So I am (re) sharing my recipe Social Media Soup. Hope it brings a chuckle while you labor over your turkey this year. Just eight ingredients, 3 hours and a quarter. Voilà!
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Generation] Personalization 3.0: Turning Your Website into Your Best Salesperson
    That’s what today’s generation of personalization –Personalization 3.0, if you will – is all about. frequent speaker at leading industry events, Andy has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop revenue-generating content marketing programs.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 2, 2014
    [Generation] How Empowerment Can Rejuvenate Your Inside Sales Organization
    This generation has great, fresh new ideas. The age-old question that every sales manager asks themselves is, “How can I better motivate my reps?” We often talk about rewarding our reps with things like money, extra PTO, company outings, and culture to keep them engaged. It helps reps to understand the whole picture.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Generation] What is an Inbound Marketing Campaign?
    Perhaps you want to generate 500 leads or convert 10 new customers. Once you have generated a new lead or reengaged an existing lead using your marketing channels, it is time to nurture that lead towards a purchase via email communications. Setting Campaign Goals. What is the action-oriented goal you would like your audience to do?
  • NUSPARK  |  FRIDAY, JANUARY 31, 2014
    [Generation] Guest Blogging; SEO; Matt Cutts. A Point of View
    website owner builds a website and generates quality content. Latest Developments in SEO: Uproar over Guest Blogging. When one concentrates on one particular aspect of SEO, such as link building or back linking, there’s always the risk that you lose sight of the bigger picture.  . Guest Posting Phenomenon Gone Wrong.  . What You Should Do.  .
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Generation] 5 Goals for Your Blog & Website… and One Big Challenge
    Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. What do you want your blog to do for your business? In that time, I’ve seen a number of changes to the way websites look and function.
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Generation] Inbound Marketing Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Generation] 4 Ways to Take Your AdWords Spend to The Next Level
    Here are 4 tactics to try: 1) Use Call Tracking to Analyze Which Ads Generate Calls. Are you getting credit for every lead your AdWords campaigns generate ? Call tracking for PPC allows marketers to track the precise keywords, campaigns, and even ads that are generating phone calls. What can you do to improve your ROI?
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Generation] How to Write like a Writer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Write like a Writer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Ebooks are a common type of content that many marketers use -- often to help generate leads. Landing pages are the epicenter of your lead generation. they help you generate leads for your business).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Where Is Content Headed?
    These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] The Battle for Marketing Talent in Professional Services
    Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 17, 2013
    [Generation] Conversation Analytics Beta: The Future of Call Tracking
    Generally, they can track which ads, campaigns, and keywords generate calls. On Monday we began the private Beta period for our Conversation Analytics functionality. I don''t want to call this a new ''feature'' in LogMyCalls because Conversation Analytics is much more than that. Conversation Analytics is the future of our business.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Generation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Welcome back.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Generation] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 2, 2013
    [Generation] The Value of PR
    For smaller companies with more limited marketing communications budgets, a PR program that involves a minimal investment and enlists the basic PR tools can generate a huge return. Here is a post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the value of PR. Small PR programs can yield big results. The Value of PR.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Generation] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Peyton Manning is truly an inspiration to us all, but B2B marketers can also learn quite a bit from the minutes that happened between gameplay – here are some of our favorite Super Bowl ads from this year, and how you can apply their amazingness to your next video marketing campaign: Doritos: User Generated Content At Its Best.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Generation] 5 Key Marketing Measures That Don't Include Revenue
    Sure, marketing’s job is to generate revenue, but is generating $1 million good or bad? Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order. Benchmarks. Projections. Past results are interesting but the future is more important.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 9, 2015
    [Generation] [Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners
    So how does Hollywood generate the buzz needed to get people into the theater? Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Promote and Partner. Hollywood mega-earners are promoted everywhere and anywhere that their audience is looking and engaging.
  • AVITAGE  |  MONDAY, APRIL 9, 2012
    [Generation] Selling to On-Demand Buyers
    We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? And your budgets reflect this bias.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Generation] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    For marketers trying to expand their reach and generate more leads from Google+ , more opportunities to interact and engage with users who aren't already following them is sure to be a powerful new feature. Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Am I right?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Generation] Is the CMO becoming the Chief Collaboration Officer?
    The generators of leads. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. Life was good. Like this post?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Generation] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Value is the Currency. Agents Broker Brand Relationships.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Bob is as good as it gets when it comes to driving response, whether for lead generation or direct sales. Growth in Technology. You can get both here.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Generation] Update on Mad Marketing TV
    Jeff Ogden is the President of the B2B demand generation company Find New Customers the host of Mad Marketing TV , sponsored by Act-On Software. Mad Marketing TV is by far the most TV-like marketing show available today. Big News: Episode 1 is being redone in the TV-like format! When talking with the host, guest and host are side by side.
  • MARKETING GENIUS BLOG  |  TUESDAY, SEPTEMBER 15, 2009
    [Generation] You’ve Provoked the Prospects’ Interest, What‘s Next?
    The article highlights a new approach to generating demand, by provoking your prospects to solve problems they may otherwise be unaware of or simply undervalue. Studies indicate that while B2B Marketers spend billions of dollars generating leads, as little as 5% of new leads are sales-ready. Start Generating More Opportunities.
  • SAZBEAN  |  TUESDAY, APRIL 30, 2013
    [Generation] The Advanced Guide to Content Marketing
    Chapter 2: Generate Clickable Ideas – having a content marketing plan isn’t enough. You need to be able to generate enough content ideas to keep you going for months if not years. This chapter will teach you how to generate ideas for any industry. You already know that content marketing is the new SEO, but how do you do it?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 23, 2015
    [Generation] Make the most of your content mastermind session
    The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content. Where to Start. Like this post?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    How to Increase Awareness And Generate Leads With Local SEO. Ebooks to help you learn how to create great content: The Essential Guide to Writing and Launching eBooks that Generate Leads. Ebooks to help you learn how to use social media for marketing: Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 12, 2012
    [Generation] 2013 Marketing Automation Trends That Will Boost Your Social Media
    Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? Digital marketers continued to explore ways to integrate social media with traditional lead generation, and many automation vendors began rolling out software features to encourage that integration. The
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Generation] Work Hard, or Work Smart? Automate Your Lead Nurturing
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. Automated lead nurturing will help you keep in touch. Ignore them.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Generation] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 23, 2011
    [Generation] How Do You Thank Someone For A Retweet?
    If you like this post, you might like: 7 Ways to Use Twitter to Generate Traffic and Leads. If you’re active on Twitter, you probably have gotten a “thanks for the RT.&# Saying “thank you&#  helps build brand loyalty and brings a conversational aspect to your tweets. Do you always have to say thanks? DON’Ts.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 30, 2015
    [Generation] Gobbledygook: sadly, it’s still alive and well
    Next-generation. Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. Dedicated. Meet the needs of. Leading. Customer-focused. Robust.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Generation] Why Marketers Should Invest in Visual Content Creation
    Creates Opportunities for User-Generated Content. It not only helps take some of the content creation burden off of you, but don't forget that there are multiple industries in which prospects won't make a purchase without first consulting user-generated content. Not convinced? Gives Your Brand an Identity. Drives User Engagement.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Generation] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. Mobile Video Ads.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] How to Use Smart Content to Take Advertisements to the Next Level
    Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. In other words, you can take the smart content that you’re generating for your email lists and tailor your messaging accordingly. The reason why? See a pattern? Media
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Generation] Making Your Mobile Marketing Count with 6 Essential Strategies
    Make sure you have an understanding of which keywords in mobile searches generate calls and revenue for your business. Generate Web-Based Reports to Analyze Call Sources. All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Track Calls from Mobile Banner Ads and QR Codes.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Generation] 48 Ways to Measure Social Media Success
    Total social media-generated visits to the company website. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Generation] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Marin reported that smart phone and tablet ads generated 31% and 37% higher click through rates than traditional search. One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 22, 2012
    [Generation] How to Align Sales and Marketing
    With the B2B sales and marketing teams each sending out conflicting messages, this lack of cohesion makes it difficult to generate B2B leads and sales. The salespeople learn the USP and talk about it during sales calls to generate interest. In the worse case scenarios, the company isn’t even aware of the problem.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Generation] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    When you tweet can have a huge impact on how much engagement your tweets generate. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. highly powerful yet underused optional feature of Twitter is the Twitter card.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Generation] Publish or Perish and What It Means For CMOs
    The rise of the data-driven, digital focused marketer who understands this new dynamic is a relatively new discipline and it will probably take a new generation of marketing leadership to move into a position of meeting CEO expectations for how marketing could and should be a driver of top line growth. Why do you think that is? CMO Corner
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Event Marketer: B-to-B Millennials
    How the PCMA annual meeting connected with a new generation
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, JULY 27, 2015
    [Generation] Future-Proof Your Events: Get Ready for Gen Z
    Smart marketers are already preparing for Generation Z
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Generation] Fascinating Metrics from 337,488 Email Sends
    We pay them for each download the White Paper generates. Asset #4 = BIA/Kelsey Research: How Businesses Generate and Optimize Inbound Phone Leads. We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. During this period of time we''ve promoted 4 different assets and have seen varying results.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Generation] What Is Business Blogging? [FAQs]
    So when someone asks Google something like, " how to generate leads on facebook ," hopefully one of HubSpot''s blog posts will show up! In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Generation] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. Not every email you send needs to be about generating leads. How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?" 12) Industry News.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. So how do you write a headline that drives that kind of results for you? Content Marketing Daily
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation] Prospecting data accuracy
    PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock.  . Good news:  B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” vendors today.  .
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Generation] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Generation] 5 Keys of Mobile Click-to-Call Campaigns
    Instead of paying Google Adwords for a click, you pay them for the calls they generate. Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. This is significant. Results.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Generation] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Which tools work best outside the U.S.?
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Generation] 3 Tips for Boosting Buyer Involvement
    The same can also be done for pinned products on Pinterest boards, though you don’t get the same user-generated effect. Whatever else comes from sharing user-generated content, you at least get that powerful social proof. Companies that get the buyers involved in their marketing really reap the benefits. Let Buyers Choose Inventory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Generation] How to save Twitter
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. First, let’s establish something. It is a place for innovation, conversation and collaboration.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 1, 2014
    [Generation] Are You Falling Out of Love with Your Blog?
    When I started blogging many years ago, I looked up to other amazing bloggers out there who generated massive amounts of content. What I have realized is that I don’t need to write every day, every week or even every month to be happy, to generate great content. I By Amber Osborne, {grow] Contributing Columnist. Digging out.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Generation] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. Well, smart ones don’t, at least. What are you waiting for? Pizza and payroll.
  • SNAPAPP  |  TUESDAY, JANUARY 6, 2015
    [Generation] Best of 2014: Assessments
    assessment alone generated over 20,000 clicks, a 92% completion rate, over 800 shares, and over 2,000 referrals. PayScale developed this assessment to generate buzz and interest in advance of a major industry conference. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. More info. More info.
  • VIEWPOINT  |  THURSDAY, DECEMBER 19, 2013
    [Generation] Taking away a salesperson’s excuses!
    You can generate leads in a specific geographic area the majority of the time. I think I have heard all the excuses for not following up on sales leads. The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.". time-frame to buy. If the person has money. Title.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    It’s like the window display of your storefront – if it’s boring or ugly, it won’t generate interest. Social media is a powerful tool when it comes to lead generation , and including a CTA in your cover photo encourages visitors to act. So you’re done, right? Wrong. So wrong. Ready to get started? Here we go! 1. Align to the Right.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Generation] Google Enhances +1 Button to Enable Sharing to Google+
    The +1 was already powerful for marketers, with the button now embedded on more than 1 million websites and generating a total of 4 billion daily views. We also reported two weeks ago that websites that use Google's +1 button generated 3.5 The +1 button just got a makeover! The New Functionality Highlights 2 New Features.
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Generation] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    Content Generation – Is your company generating content and if so, is that content engaging and relevant? Lead nurturing requires a fair amount of due diligence initially in order to generate any real or lasting results. It’s long been said that the squeaky wheel gets the grease. The solution? Lead nurturing. And it scales.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The real answer here is not marketing versus sales, but marketing AND sales working together to create Demand Generation programs that speak to the buyers.  . Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies?
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Generation] A Marketer's Guide to Tracking Online Campaigns
    If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. Here's the important part.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Generation] Visible Experts: Why Every Firm Needs Them
    In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! On Google+ or LinkedIn?
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Generation] Top 10 Tips for Marketing Automation success
    We often call it Demand Generation - which is a mixture of technologies and techniques. buzz word yes, but a proven crucial element to successful Demand Generation. Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Have a plan. Decide.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation] Measuring the Immeasurable
    My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. Monitoring is a solid practice that can keep you in touch with the topics and brands people are discussing online.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 23, 2013
    [Generation] How Buyer Personas Can Make Your Marketing Automation Smarter
    Gaining insight through the research and creation of buyer personas makes you smarter about topic themes and topic generation.  So, when buyers interact with you, it is about what they care about. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
    They assumed it would generate phone calls. They assumed it would generate revenue and business. The campaigns had failed to generate many phone calls, or many form fill-outs. If you conduct an email campaign and generate a couple hundred leads, it would be foolish to label the campaign a failure after only a few weeks.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Generation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. What influenced you? Image source. Strategy
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Generation] Measuring the Impact of Your Email Nurture Campaigns
    Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. Implementing email nurture campaigns can do amazing things for the amount of opportunities your marketing creates and the revenue they generate. Email Performance Metrics. Call Trackin
<< 1 2 ... 83 84 85 86 87 ... 184 185 >>