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  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Generation] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Speaking of letting go of your control issues, social media is rife with opportunities for user-generated content. And then there are the ones that remember more than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. That's one way to generate reach. Oooh, I like this era!
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation] A Brief History of Marketing Technology (and Social Media Marketing)
    These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Generation] How to Include Webinars in Your Content Plan
    Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [Generation] Is Your Industrial Website Still Just a Business Card?
    by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Generation] This Week in Digital Strategy 3.7.14
    Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Does Your Drip Marketing Leak Leads?
    Rather, relevant information generates increased response rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation] Why landing pages are important
    The more traffic you can generate the more conversions. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Landing pages are designed with one thing in mind “Action”. For example you may have a free chapter of your Ebook that you want to give away.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Generation] Content is the Foundation of Good Relationship Marketing
    Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Generation] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Generation] The continuing rise of Account-Based Marketing: Four keys to success
    Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! Facebook. Twitter. Pinterest. YouTube. Google+. SlideShare.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Hiring an SEO Firm? A Cautionary Tale
    During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Have specific goals like ‘X number of new leads generated' and '5% conversion of visitors to lead.' Directory investment evaluation.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] 7 Steps for Getting More Mileage Out of Your Blog Content
    Hopefully that content is already search engine optimized and you’re promoting it in social media to generate as much initial traffic as you can. Did your topics pages generate a lot of buzz and visitors? This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 29, 2013
    [Generation] Have top influencers author your sites to appease Google search
    'It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Generation] How to Choose a Solid Topic for Your Next Blog Post
    You can use it to generate new ideas, refine topics already in the works, and identify which topics are worth pursuing further. Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. or should not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.   You should definitely check out Jesse Noyes’  10 fast facts about Facebook. In fact, that user base is actually the product. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity. The water supply?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Generation] The Death of SEO? The Evolution of Search Engine Marketing
    Generating low valued content with the objective of placement in sites meant solely to add weight to potential (or former) search engine ranking factors is a tactic getting hammered by Google’s most recent update ( Penguin ). The Death of SEO. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Generation] Online Customer Communities Change Companies
    Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Generation] What Drives Us? 4 Keys to Creating Compelling Content
    Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Generation] 3 Ways to Keep Your Sales Kickoff Alive
    approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives. 
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Generation] How To Analyze and Grow Website Visits
    Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Google Analytics is used on more than half of all websites. There are a dozen reports under the “Audience” tab alone (not counting “custom” reports).
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 20, 2009
    [Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 1, 2011
    [Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
    Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Generation] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    If you want to really generate and nurture leads through social media , do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Image credit: ssoosay.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Generation] The 25 Best Social Media Books of 2011
    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman. It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Engage! The Now on to the list!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • WWW.BRAINSHARK.COM  |  MONDAY, FEBRUARY 18, 2013
    [Generation] Do You Have Your Content Team in Place?
    We write a lot on this blog about the benefits of video marketing , with increased brand awareness and more effective demand generation being just a couple. Demand Generation. Demand generation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Generation] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Just because you are generating leads online does not mean your need to prospect will go away. If you’ve been doing outbound marketing in the past to generate leads, while you might want to eliminate it once you start doing inbound marketing, don’t do it. There will be instances where it will still be helpful for lead generation.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Generation] What Sales Wants From Marketing (Besides More Leads)
    Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. And sales reps value this help.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation] A Content Marketing Reality Check
    "When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
  • VIDYARD  |  THURSDAY, OCTOBER 24, 2013
    [Generation] Nacho Average Video Campaign: What B2B Brands Can Learn From Doritos
    Now, I don’t know about you, but when I think of the best B2C brand sourcing user-generated content, I immediately think of the Doritos Crash the Super Bowl video campaign because the folks over at Frito-Lay know what’s up. It’s impressive, and most importantly, it’s entertaining enough to build brand advocates.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Generation] Create an Unstoppable B2B Sales Machine – Part 2
    Geoffrey Moore, who taught a generation of marketers with his books Crossing the Chasm and Inside the Tornado, now teaches a methodology called Provocation-Based Selling. 'My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Never lose a deal alone. With “Normal” spelled upside down.)
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Friends Don't Give Friends Poor Quality Leads
    nterest Generate interest from the buyer in learning what's possible and how to achieve a new and better reality than the one they have today. Want to learn more about how to build a lead generation engine that can make good friends of your sales and marketing team? The Executives' Guide to Building a Lead Generation Engine.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Generation] Converting Trial & Freemium Users: Keep Selling Post-Trial
    Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] 4 Ways to Engage Millenials
    Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Generation] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." They see content as a means to change the success rate of customers.They see it as a means to do something with the attention content generates capture a lead, nurture it and ultimately sell products/services. One of the foremost in the field is Jeff Molander.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Generation] Set the Record Straight: Marketing Automation vs. Email Programs
    remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Generation] The 5 (Reasons) and 10 (Ways) to Nurture
    'Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. There are five solid reasons for this, beginning with the nature of B2B sales: 1.     B2B buyers are not impulse purchasers. This means a stretched-out period of consideration. Leads are expensive.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Generation] Act-On Inbound has arrived
    Measure the true ROI from Google AdWords pay per click (PPC) campaigns by measuring results from clickthrough to lead generation, opportunity creation and revenue generation. 'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
    During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] More Data Does NOT Equal Better Insights
    We generate it from our own activity or research; we collect and capture tons more from external sources. 'We’re drowning in data. As the number of channels and customer touches expand, so does the amount of data coming from them. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. So, now what? . Data .
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] The Five Metrics that Must be on Your Marketing Dashboard
    Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Shakespeare Was an Aggregating Social-Media Pirate
    ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] How to Optimize Your Marketing Database Strategy
    The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. But that’s where it stops.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Generation] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . Blogs.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Generation] How Social Media are Challenging the Old Media Business Models
    According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Generation] Social Media Marketers: Are You Getting Social Media Wrong?
    Comments Comments Related Stories Social Media Influence: Understanding the New Generation ¨C¨ Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media. Why would you ignore the numbers? Create your own masterpiece.”
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Generation] The 5 laws of effective e-Commerce websites
    Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Maximize your SEO benefit on Google+ in 8 simple steps
    And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Generation] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    Take a look at the universe of material that your company has generated. Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Generation] Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, the more information someone can find out about you ahead of time, the better chance you have of generating qualified traffic and leads. It makes sense. About Us. Directories.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Generation] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
    Curious how this spreadsheet can help you with content idea generation? You can also visit our Blog Topic Generator to get a year''s worth of headlines created for you -- if this brainstorming just isn''t up your alley. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas?
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Generation] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] How to Be the Sally Field of B2B Email
    Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Generation] 12+ Tips for Trade Show Success
    The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Generation] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Generation] LA Fire Department has lessons for B2B marketers
    In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2009
    [Generation] Falling in love with Skynet
    Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed.  Could this phenomenon happen again? Lobster anyone?
  • B2B VOICES  |  MONDAY, DECEMBER 23, 2013
    [Generation] What B2B Communicators Can Learn from Bruce Lee
    Are they about sales and lead generation ? We saw a lot of changes in 2013 in content marketing, metrics and lead generation, so knowing what you want to achieve in 2014 can be difficult to define sometimes and we already know the landscape will change — from the tools you use to the new competitors. ” Bruce Lee. Bruce Lee.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
    Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. 15, over $10.5
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
    It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Generation] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. How do you do it? Always.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 50+ Expert Resources for Internet Marketers
    Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. by Danny Dover on Moz.com.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Generation] 11 Clever Ways for Marketers to Reconvert Their Leads
    Better Lead Intelligence: Finally, the more reconversions you can generate, the richer your lead intelligence will be. But just as there's more than one way to skin a cat, there's more than one way to generate reconversions, so if you're looking to reconvert more of your prospects, here are 11 great tips to help you do just that.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Generation] Six Ways to Search-Optimize a Blog
    Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Generation] 4 ways to keep a blog on schedule
    Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Generation] Grabbing and Owning a Seat at the Revenue Table
    The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. It Takes Speed, Quickness, and Finesse.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] Unique Selling Propositions Are a Myth
    His orange trucks and delightfully playful marketing will generate a bit of brand awareness. 'My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?”
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
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