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  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    I measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation] Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
    It is touted as the Holy Grail for millennial generation employees. Do you want a better lead-generation program ? After listening to This Old Marketing Episode 116 , Professor Marc Resnick from Bentley University responded with the following commentary: “Which would energize me (or anyone) more as a creative business professional?
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Generation] 25 Jaw-Dropping Marketing Automation Stats [Data]
    47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. 89% of marketers said email was their primary channel for lead generation. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Tweet This! Tweet This!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Generation] How to Make it Rain: Part 2
    It goes without saying that generating a lot of money from event sponsorship requires reaching out to a big pipeline of partners. Usually the middle packages generate the most value for you and the partner. Another great way to generate sponsorship is by offering a sweepstakes. 2) Offer a Discount. Well, it is.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Generation] 14 Fortuitous SEO and SEM Stats and Facts
    After events, company websites are viewed as the second-most effective lead generation tool by B2B marketers, followed by SEO at #3—which is a bit confused, as organic search is the top source of traffic for most B2B websites. Search remains the cornerstone of digital and content marketing efforts. Internet users. Speed thrills. Payfirma ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Generation] A PPC Optimization Checklist for the B2B Marketer
    AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts. Impression Share Report should be generated monthly or bimonthly to get an idea of how much of the total search inventory your keywords are accessing. A B2B PPC Optimization Checklist. Campaign Settings & Structure.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Generation] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Search engine optimization is no longer the sexiest new online marketing technique (social media stole that honor some time ago), but it's still critical to generating site traffic. To get this kind of insight, you need to be able to generate a report of all your keywords, and compare them by traffic, difficulty, and current rank.
  • 6SENSE  |  TUESDAY, MARCH 1, 2016
    [Generation] Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence
    We now see “buying signals” in digital terms, and we leverage many different technology tools and processes to generate leads and support sales. Today, powerful predictive technologies are picking up where the older generation of marketing solutions left off. data generated by the activities of B2B buyers across the web).
  • MODERN B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Generation] It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got
    Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. It is not accurate to say that generating more sales leads is the key to hitting revenue targets. by Seth Resler. Read that sentence again. I’ll wait.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Generation] 25 Clever Ways to Grow Your Email Marketing List
    For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. HubSpot, for example, created a HubSpot Pinterest page, and by pinning the covers of our useful, information-rich, marketing ebooks, we've been able to generate new leads and grow our email list.
  • JUNTA 42  |  SATURDAY, MARCH 5, 2016
    [Generation] This Week in Content Marketing: Native Advertising Hits Network Television
    GoToWebinar: Webinars are consistently rated as the number one marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 10, 2012
    [Generation] Six ways to create great content in just 15 minutes a day
    You don’t have to generate everything yourself. ”Re-purposing” other people’s content takes almost no time all. Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! Hey, I’m up for a challenge! Preparation. The time to upload an existing presentation? Voila!
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Generation] 25 Awesome B2B Blogging Tips
    Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. To increase traffic or generate leads? Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. To boost SEO?
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Generation] 13 Eye-Catching Examples of Twitter's New Header Images
    those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Generation] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. Facebook mobile image uploads. Easy as pie!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Generation] Social Media is Even More Important in our Modern Marketing Future
    As social media continues to mature as a marketing tool to increase branding, expand audience, generate leads and drive sales, it requires additional budget. For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. This is not news. Time and Traffic.
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Generation] 17 Ways to Succeed in Viral Content Marketing
    Inspired by the awesome infographic designed by Voltier Digital (see image below), we’ve curated 17 fresh ideas to help you generate more exposure than ever before. While the image created a stir, the maneuver generated a great deal of positive press for the brand, and a year later, we’re still talking about the campaign. SEOmoz.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] Managing Pros and Cons of Outsourcing Content
    In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. The net result? Pro : “It’s out of my hands!”
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Business Blog: 4 Reasons to NOT Write Your Own
    You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Can this article save you time and/or money and/or hassle? Hopefully, it can. Not convinced?
  • HINGE MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Generation] Using Webmaster Tools to Attract More Leads
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Webmaster Tools and Benefits. Remember, search engines frown upon duplicate content.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Generation] 3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin
    ” Lego also eagerly encourages and amplifies user-generated content from fans. They generate a lot of content. By the late ’90s, not everything was awesome at Lego. After a string of product launches that deviated from its core product, Lego was stretched thin. In 1998, it lost money for the first time.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Generation] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Generation] The 2014 Content Marketing Imperative
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Demand Metric ). We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Generation] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” The State of Digital Marketing. This describes 20% of buyers. ” View it here. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Generation] The 6 critical questions guaranteed to drive your social media strategy
    Many companies are generating social media activity for the sake of activity. Activity might be generating conversations, but to what end? If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? You want to do it. Achievable? Focused?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Generation] How a Good Content Strategy Can Repair Your "SEO Problem"
    The problem most organizations have is not that they''re losing some SEO value and traffic that their brilliant content should be generating,” he wrote. “It''s The better your content, the easier it is to share and generate engagement around the information -- and the brand. But too often, the “SEO problem” isn’t SEO at all.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Generation] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    And Facebook posts with images generate an estimated 53% more likes that solely text-based posts. Take the time to explore other brands’ social media pages that are generating a high level of success with their visual content. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Generation] Does Your Nonprofit Need Marketing Automation?
    Content that will attract and generate a strong, steady stream of leads you can nurture along to become members or donors. If your current challenge is generating traffic as well as leads using your content, focus initially on getting your system in place, and creating the desirable, valuable content your personas will want. Tweak.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Generation] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
    In this guide you'll find 10 steps for creating high-quality banner ads that generate the results you want and help you reach your goals. Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Generation] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. But with Timeline rolled out to brand pages , that process is being threatened. Severely. What Now?
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Generation] Four Priorities for Hiring an A+ Marketing Team
    Barbra has a fundamental marketing philosophy that all customers generate leads. This allows the Recruiting team to build targeted campaigns that generate applicants. Takeaway #2: Help your Recruiting team approach sourcing for potential candidates the same way you approach generating opportunities for your Sales Development team.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Generation] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics). This shift in behavior has opened up an endless need for content, especially among B2B marketers. Question #1: What are the goals of the strategy? . of the content being created.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Generation] Top 12 Ways Sales Leverages the Internet
    of their time each week on research and lead generation activities. You can imagine what will have a better impact on a sales teams ability to generate more opportunities and increase revenue. It’s near impossible to be effective in sales without the use of the internet these days. On average sales reps will spend 24.1% 77.2%
  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Generation] IBM’s Beck: Social Business is About Enablement, Not Control
    When all those customer touches are documented, “the reports and graphs are generated in the background.” Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 25, 2011
    [Generation] Why You Should Be Happy Before You Blog
    Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. Who is your audience? Digg this!
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [Generation] Are Marketers Measuring Their Success or Someone Else’s?
    That’s the essential question of Dave Green’s whitepaper, Measuring Lead Generation Effectiveness: a Case for a New Approach. Mark your calendars for November 9 when Dave presents Trends and Challenges of Lead Generation in 2011. Everyone’s getting squeezed for ROI. CEOs want far more than just awards and pretty brochures.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Generation] 5 Trends Driving The Marketing Cloud Revolution
    Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. You can follow John on Twitter at @John_Bara. Big data and marketing clouds require modern marketers to further embrace analytics. Computing is now a utility.
  • VISIONEDGE  |  MONDAY, FEBRUARY 3, 2014
    [Generation] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. It represents the value of your organization’s relationship with the customer. . .
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • SYNECORE  |  FRIDAY, MAY 16, 2014
    [Generation] Schema Markup: The Most Under-Utilized Tool for SEO
    To fully grasp the impact of schema markup on SEO, it’s helpful to first understand the integral relationship of schema markup and semantic search , the next-generation evolution of search technology. Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. The benefits of this are obvious….
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] How To Chop Up Your Webinar Content
    They can generate hundreds of high-quality leads, foster valuable partnerships, and do it at a low cost. Use this as an opportunity to point prospects towards your recording of the webinar, that way you continue to generate leads for months to come. And she loves helping them do it. We try to do at least one per month. Social Media.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 3, 2015
    [Generation] Try this with $5 by Seth Godin
    What to Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was a gift from Likeable Local , the business partner of Find New Customers , the most likeable company in B2B lead generation. Thank you so much @davekerpen and the Likeable Local team! I’m selling it for a dollar.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Generation] How to Save a Sputtering Social Media Program
    From there you can focus social platforms that generate high-value traffic. By Stanford Smith, {grow} Contributing Columnist. I pray that you never find yourself in this position but I suspect that many “community managers” find themselves in a dire situation. The numbers don’t look good. How do you turn the ship around? Why Programs Suffer.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Generation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Nooooooo! Don’t sell, ask.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    So what’s the best way to avoid a “spray and pray” approach to social media that irritates people, makes your company appear clueless and unprofessional and, worst of all, doesn’t generate results? How many leads are you generating from social media? Which posts are generating the most interactions? Avoiding "Ready, Fire, Aim".
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Generation] Would You Dare Advertise on Reddit?
    Lately Reddit has been experimenting with a new sponsored content campaign in which Reddit creates original video content based on ideas generated by Reddit users. There are about 5,000 active user-generated subreddits on Reddit.) But even in the anything-goes world of user-generated content, Reddit pushes the limits.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Generation] How to Make Your B2B Content More Lovable: 9 Tips to Try
    Sourcing B2B writers is one of the first and greatest challenges to generating great B2B content. Predictive blogs tend to generate viral sharing and excited feedback. For example, advanced and powerful webinars are an explosive source of producing high-value content with the extra advantage of generating direct leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How CMOs Can Make Sense of Today's Technology Landscape
    ” The reality is that any technology choice impacts the brand, demand generation, revenue, customer retention, and more. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious. CMO Corner
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 14, 2015
    [Generation] Prospecting: Fill your sales pipelines now!
    It was generated by 19 agents who made 1,311 outbound dials. The Telephone Is the Most Powerful Sales Prospecting Tool. By Jeb Blount, author of Fanatical Prospecting. KEN: This blog post is from my friend Jeb Blount, his new book is a must read for your sales book club: Fanatical Prospecting. Add it to your sales library today! I asked.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Generation] Google Enhances +1 Button to Enable Sharing to Google+
    The +1 was already powerful for marketers, with the button now embedded on more than 1 million websites and generating a total of 4 billion daily views. We also reported two weeks ago that websites that use Google's +1 button generated 3.5 The +1 button just got a makeover! The New Functionality Highlights 2 New Features.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Generation] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. B2Bbloggers.com is an online magazine for B2B marketers.
  • VIDYARD  |  WEDNESDAY, JUNE 8, 2016
    [Generation] Video Marketing How-To: Measuring Your Video Success
    Watch more episodes of Video Marketing How-To: Using Video for Lead Generation. Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. Let’s dive in! First up is everyone’s favorite metric: view counts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Generation] 48 Ways to Measure Social Media Success
    Total social media-generated visits to the company website. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Generation] How I Easily Got 25% More Views on My LinkedIn Profile
    People Similar to You: Kipp was generating 3x as many profile views from people similar to him than I was generating from profiles similar to mine. Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. LinkedIn Search, People Similar to You) and keywords (e.g.,
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Generation] Content Marketing Strategy
    The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Generation] Does Marketing Have A Marketing Problem?
    It needs to be managed like an asset, with a strategy to generate an ROI. Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! We all know the world has changed due to digital, mobile and cloud technologies.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 48 Phenomenal SEO Guides, Tips & Tactics
    Is it optimized for lead generation and conversions? Except that he really didn’t; he only said that spammy guest-blogging purely for the purpose of generating backlinks is dead. Note this post generated nearly 700 comments. It automatically generates a source code for me to use, so I don’t need to know much about coding.”
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Generation] Marketing Automation “Gotchas”
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Marketing Automation “Gotchas” appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Generation] What Funding Means to Us
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post What Funding Means to Us appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Generation] 6 Guidelines for Exceptional Website Design and Usability
    Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. MarketingExperiments performed a test comparing the use of stock photography versus real imagery on a website, and each of their effects on lead generation. And many times, they may never come back. Yikes!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    In our webinar How To Build The Ultimate Lead Generation Machine we discussed how you can use social intelligence from Facebook, LinkedIn and Twitter to start filling the top of your funnel with potential prospects using Social123. Before we head home to pick up our shovels again, we had to get in our recap of this week's blogs.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Generation] 7 Referral Program Best Practices For Wooing Customers
    Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads. But asking for referrals can be awkward.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Generation] 4 Reasons Why Marketers Should Share Data with Sales
    Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. What better way to actually influence buyers and generate sales than to share the most relevant collected data with your sales reps? What’s a well-meaning modern marketer to do? Corporate Marketing
  • B2B LEAD BLOG   |  FRIDAY, AUGUST 20, 2010
    [Generation] B2B Marketing: Playbook for sales and marketing alignment
    The lack of synergy between Sales and Marketing on lead generation is so common as to risk cliché. Related post: Lead Generation Checklist – Part 2: Sales and Marketing – One Team. Share and Enjoy: Lead Generation Lead Management Leadership Marketing Strategy Sales Thought LeadershipTweet. Be honest.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Inside Sales: Questions That Lead To Meaningful Answers
    But Shane points out one thing that I work with my team on and that I believe to be critical in generating a qualified opportunity. As I was driving into work I began to think about the upcoming day and what I had on my schedule. All of these interactions include having a conversation. So that includes everyone!).
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] INFOGRAPHIC: The Inbound Marketing Process
    From Hubspot, here's an infographic about how to generate leads from a website. The Inbound Marketing Process Infographic. From: IMPACT Branding & Design. View Original Article
  • SNAPAPP  |  THURSDAY, JANUARY 23, 2014
    [Generation] How B2B Companies Are Using Engagement To Drive Results
    We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. Engage Customers & Generate More Leads. Before receiving results the user is prompted to complete a lead gen form; this is a great way to generate leads.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Generation] Inbound Marketing: Are You Attracting Quality Leads?
    A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Generation] Top Blogging Statistics: 45 Reasons to Blog
    7) B2B marketers who use blogs generate 67% more leads than those that do not. 13) Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. Wondering if you need to set up a blog ?
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Generation] 7 Powerful Ways to Make Your Emails More Persuasive
    Yelp’s success is a result of its user-generated content: Crowdsourced reviews that leverage the power of social proof. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. The outreach email is a special breed of writing.
  • ACT-ON  |  FRIDAY, MARCH 25, 2016
    [Generation] Marketing Tools for the Makers & Doers of the Manufacturing Industry
    Capturing these leads will help you to generate interest in your products, give you more data you can use to tailor more relevant offers or information, and will give you the capability to nurture these leads until they’re ready to purchase. Being an American manufacturing company is no easy feat. The manufacturing industry is no exception.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Generation] 7 Lessons To Help You Produce Content That Converts
    These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. From building global brand awareness and industry mind-share, to lead generation and social shares/engagement and advocacy, there have been some good innings.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Generation] What Is Business Blogging? [FAQs]
    So when someone asks Google something like, " how to generate leads on facebook ," hopefully one of HubSpot''s blog posts will show up! In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Generation] How to Create an Editorial Calendar for Your Blog [Free Templates]
    With a little customization, your blog calendar will be running smoothly, leaving you time to be the content-writing, lead-generating machine you strive to be. To the average overseer, it's nothing short of chaos. But for me, there's a system. at least, that's what I tell myself. Here's where we come in. Why three ?
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Generation] How to Master Pinterest for B2B Marketing
    However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2016
    [Generation] The 6 Stages of Email Marketing Metrics
    Stage 3: Opened We couldn’t send an email without thinking about the AWARENESS AND IMPRESSIONS it generated, could we? Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. An open is an open. They build accountability. PURCHASE.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Generation] 5 Goals for Your Blog & Website… and One Big Challenge
    Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear. What do you think?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Structure a Marketing Team of Any Size
    In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • HUBSPOT  |  FRIDAY, OCTOBER 8, 2010
    [Generation] Don't "Submit" To Landing Page Button Text
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. I looked at over 40,000 HubSpot-customer landing pages.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Generation] Is Monetization Killing Facebook?
    Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Generation] Facebook and Snapchat at war, and four other groovy media trends
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY!
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Generation] How to Audit Your Website for Improved SEO and Conversions
    Improving Conversion: Finally, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Generation] Facebook Launching 9 More Targeting Options for Organic Updates
    Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. That'd probably be pretty valuable -- and more effective -- right? New Facebook Post Targeting Options. Gender. Education.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Generation] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Generation] 36 Sensational Social Media Stats and Facts
    The best time of the day for generating retweets is between 9:00 p.m. Friday is the best day of the week for generating engagement on Facebook. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Image credit: Buffer.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Generation] What Sales Wants From Marketing (Besides More Leads)
    Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. I’m a sales guy. Your Expertise. And sales reps value this help.
  • HUBSPOT  |  WEDNESDAY, MAY 26, 2010
    [Generation] 17 Examples of Great Presentation Design
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Last week we shared 10 rules to help instantly improve your presentations. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Generation] 6 Compelling Reasons You Should Use Pinterest for Marketing
    If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. Kate started pinning her own work and rapidly started generating traffic.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Generation] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    The king of visual social media, Pinterest has emerged as one of the most powerful lead generation tools on the web and is possibly the most effective way to share photos with a large audience. Are you ready to start generating new clients based on the quality of your previous work? Visual Social Media. e-Books and Case Studies.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Generation] Landing Page Design 101: What the Helvetica?
    When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. Your landing page is an important element in lead generation. A landing page gives a direct location for your marketing team to send potential leads. So how exactly does one design a unique (and successsful) landing page?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Generation] 6 Steps To Executing A Content Strategy
    Show how your activities are generating real business results and calculate the return on the investment. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? 6 Steps To Executing A Content Strategy.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Generation] Social Marketing Wisdom From a True Practitioner
    –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel. Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.
  • SYNECORE  |  SATURDAY, DECEMBER 8, 2012
    [Generation] The Best Branded Content of the Week: December 8, 2012
    It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. See the result below.).
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