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  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Generation] 5 Goals for Your Blog & Website… and One Big Challenge
    Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. What do you want your blog to do for your business? In that time, I’ve seen a number of changes to the way websites look and function.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Structure a Marketing Team of Any Size
    In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Generation] How to Audit Your Website for Improved SEO and Conversions
    Improving Conversion: Finally, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Generation] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace. View this video to discover the top 10 tools you need to build your reputation and ascend to prominence.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Generation] 20 Online Marketing Tools That Boost Campaign Results
    It’s also critical for us when generating content for our Chinese site as it allows us to better understand the market from both countries. TagCrowd is an online application that generates word clouds to better visualize word frequencies in any given text. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Generation] 6 Compelling Reasons You Should Use Pinterest for Marketing
    If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. Kate started pinning her own work and rapidly started generating traffic.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Generation] Is Monetization Killing Facebook?
    Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Generation] Facebook Launching 9 More Targeting Options for Organic Updates
    Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. That'd probably be pretty valuable -- and more effective -- right? New Facebook Post Targeting Options. Gender. Education.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Generation] Facebook and Snapchat at war, and four other groovy media trends
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Generation] 36 Sensational Social Media Stats and Facts
    The best time of the day for generating retweets is between 9:00 p.m. Friday is the best day of the week for generating engagement on Facebook. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Image credit: Buffer.
  • HUBSPOT  |  WEDNESDAY, MAY 26, 2010
    [Generation] 17 Examples of Great Presentation Design
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Last week we shared 10 rules to help instantly improve your presentations. Connect with HubSpot
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Generation] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    The king of visual social media, Pinterest has emerged as one of the most powerful lead generation tools on the web and is possibly the most effective way to share photos with a large audience. Are you ready to start generating new clients based on the quality of your previous work? Visual Social Media. Books and Case Studies.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Generation] Landing Page Design 101: What the Helvetica?
    When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. Your landing page is an important element in lead generation. landing page gives a direct location for your marketing team to send potential leads. So how exactly does one design a unique (and successsful) landing page?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Generation] 6 Steps To Executing A Content Strategy
    Show how your activities are generating real business results and calculate the return on the investment. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Generation] Social Marketing Wisdom From a True Practitioner
    –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel. Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.
  • SYNECORE  |  SATURDAY, DECEMBER 8, 2012
    [Generation] The Best Branded Content of the Week: December 8, 2012
    It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. See the result below.).
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Generation] Product reviews on your site are sparse. 3 things to do about it.
    Granted you are gaining awareness and value from the social buzz you are generating in social networks, especially among committed fans, but that buzz is doing little to convert visitors to buyers on your website. ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. jewlery and fashion clothing).
  • 3D2B  |  TUESDAY, JULY 19, 2016
    [Generation] The Secrets to Engaging Business Buyers on the Phone
    Instead, Sue might say, “We’re a global teleservices company that generates leads for our clients. In fact, when we partnered with a world leader in enterprise software to generate and nurture leads, we produced 17,000 leads, of which 85% were accepted by sales.”. "Stop selling. Start helping." — Zig Ziglar. Stop selling.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Generation] How to Nurture Contacts Beyond the Inbox
    Using their unique interests based on website navigation, business demographics and more, anonymous visitors are nurtured beyond the email inbox with waves of highly relevant display and social ads, generating more leads and building your known contact database. Follow Pete on Twitter @slapschott. Lead Nurturing
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Generation] The Marketer's Ultimate Guide to Link Bait
    Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. Can we please come up with some better terminology for the concept of 'link bait,' already? It just sounds so. slimy.
  • SALESFUSION  |  THURSDAY, FEBRUARY 18, 2016
    [Generation] Inside the Rise of B2B Video Marketing
    As you develop your video marketing strategy, consider the following points: Objectives: What will be the top objectives for your video marketing efforts (brand awareness, lead generation, etc.)? A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. Video. Magazine ). That’s a wrap!
  • B2B LEAD BLOG   |  TUESDAY, MAY 18, 2010
    [Generation] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    So, how do you build a lead generation program that generates quality leads, creates revenue, and meets your CEO’s goals? ” During the webinar you’ll learn: How to build a lead generation machine that will predictably generate leads month-after-month. Tweet. What happens next?
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Generation] Two Critical Metrics for Measuring Your Fundraising Performance
    Return on investment is the amount of revenue you generate for a given strategy divided by the expenses required to generate that revenue. Depending on how time is spent, there could be more valuable uses of time that generate higher returns for the organization. But this begs the question. What should your organization measure?
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Generation] How to Choose a Solid Topic for Your Next Blog Post
    You can use it to generate new ideas, refine topics already in the works, and identify which topics are worth pursuing further. Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. or should not.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Generation] 6 Basic Reports Every Marketer Should Know How to Run
    That could be the number of pageviews your website is getting, the number of leads you are generating per month, or possibly how your various marketing channels are doing. In addition to your persona-specific metrics, it''s important to take a look at the sources that are generating marketing qualified leads. The world is your oyster.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Generation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it. Does yours?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 25, 2015
    [Generation] Four apps to boost the speed and strength of your startup
    funny thing happened on the way to finding lead generation software or services – most of them that say they do this, don’t. However, you can greatly speed up lead generation with a predictive dialing service. “Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”. Scheduling.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Generation] Baffled by Content Marketing? Start with the Basics!
    ” So let’s start off talking about what kind of content you can and should be generating. With every piece you generate – every word, every sentence, every video clip – you have to know whether the piece interests your audience. Photo credit: Wikipedia. Is This Interesting To My Audience? And … Action!
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Generation] Get More Bang for Your Buck: How to Repurpose Webinar Content
    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Generation] 11 Ways to Use Content to Build Online Authority
    And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. And you have the ability to generate inbound links to your site , giving your site more online authority, too. Generate Inbound Links.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Generation] Gmail Provides Email Deliverability Data to Senders
    As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Generation] 4 Reasons Why You Can’t Miss Marketing Nation Online
    Here are just a few of the questions that will be answered along the way: How can more experienced generations, Gen X and above, best groom an emerging team for a high degree of success, rather than get in the way? Are you a B2B marketer looking to generate some demand? Author: Rick Siegfried Aren’t trade shows so much fun? Free Stuff.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 23, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 19, 2012
    Before we dive into this weeks recap, I first wanted to share a post on a topic that is generating a lot of discussion recently; who should oversee outbound lead generation efforts, sales or marketing? It's an interesting topic that will continue generating discussions and it's a great read and worth the few minutes of your time.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Generation] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    For example, Generations Federal Credit Union found that 40% of their form fill-outs came through mobile devices, but without mobile responsive pages, they were giving their members a frustrating, inconvenient experience with fields that weren’t showing up or weren’t rendering properly on a mobile screen. Utilize mobile responsive pages.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Generation] Do You Have Zombies in Your Sales Pipeline?
    Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Follow Mike on Twitter @RTMike. Do you have zombies in your pipeline? DLO of closed won deals.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Generation] 15 Elements Most Successful Blogs Have in Common
    This is the #1 way to turn your blog from just a publishing effort to an actual lead generation and business generation machine. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 11, 2011
    [Generation] Shifting Sales Environment Creating New Role For Enablement Solutions
    B2B Demand Generation | Content Marketing does not stop at deal handoff. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Shifting Sales Environment Creating New Role For Enablement Solutions . Salespeople need sales enablement tools. What do you think? Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Generation] 25 social media influencers Forbes ignored, and why
    Futurist and author of  Grown Up Digital: How the Net Generation is Changing Your World. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. ”  So what’s this all about?
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation] How to Create Sales Presentations That Close Deals [Free Ebook]
    As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. Why social proof is so important.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Generation] Content Marketing: Stories are Key
    It illustrates that even small stories can generate emotions. If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  How do you poke someone and push their hot buttons?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Generation] 15 Tips for Getting the Most From LinkedIn Groups
    URL shortening services like Bit.ly and JotURL make it easy to shorten links and then track the number of clicks they generate. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation] A new process to quantify content marketing success
    Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? content marketing measurement process.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Generation] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. This next generation of tomorrow’s consumers grew up with technology and they’re not digital natives–they’re digital dependents. Getting Students Engaged. Now Is The Best Time To Be A Marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Generation] Break the mold: Why content marketing needs to be like a chalupa
    On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [Generation] Bluebirds are the most amazing creatures.
    And now at this time of year when we are all keen to kick-start our marketing and lead generation activity, don’t ever forget the importance of B2B lead qualification, bluebird or not. Demand generation marketing nurturing salesBut suddenly out of nowhere swoops a Bluebird, the most beautiful creature you’ve ever seen.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Generation] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    InboundMarketer : Buying behavior has transformed- lead generation needs to keep up @jonmiller2. Tags: Demand Generation B2B Marketing B2B social media marketing Lead Nurturing Lead Scoring Social Marketing Automation Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Generation] Increasing Sales Leads: Thought Leadership with Marvin Miletsky
    In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? There are companies whose sole product is to teach you how to generate more sales leads and qualify them as well. lead generation from the dual perspectives of the salesperson and customer. Is pricing the issue?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Generation] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Marketers today are challenged to be more creative than ever, as they need to find out-of-the-box ways to implement lead generation programs , create viral messages, and build links. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. 0. false. false. false. EN-US. Normal. 0.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Generation] The ROI of Marketing Automation
    Generate more high quality sales-ready leads. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Having enough content is often the most underestimated challenge for successful marketing automation; simply put, content is a must-have for consistent lead generation and nurturing. Process. Data Quality.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Generation] Lead Nurturing and Personalization
    Start Generating More Leads Generate More Leads with ActiveDEMAND ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Start Generating More Leads The post Lead Nurturing and Personalization appeared first on ActiveDEMAND. What is Lead Nurturing?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Generation] Attention B2B Marketers: 4 Things Your Sales Team Wants
    There are many ways marketing can help generate demand for their organization’s products and services, but before you spend time and money winning over accounts who are either unaware or uncertain of your value proposition, you should first make sure you are able to capture and help sales win all the existing demand in the market. Latest
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Generation] 57 Little Things to Double Check Before Your Website Launch
    Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Generation] Twitter Unveils Live Video: Here's What You Need to Know
    Tweets featuring live video can be retweeted and liked, and videos on Twitter can generate comments and heart emojis as they do in the Periscope app. Between sports and politics, Twitter was already generating huge audiences for their live video events. How to Go Live on Twitter. Starting a live broadcast on Twitter couldn’t be easier.
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Generation] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    marketer tactic for lead generation, with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. Evergreen content.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Generation] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    But you can’t rest on your laurels, and Sales (and Management) are clamoring for more of those big, fat, juicy leads you’ve been generating. According to a BrightEdge study, websites with Twitter share buttons generate 7x more Twitter mentions than websites without. Here''s how to do it. Your B2B company has a successful blog.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. The result? That''s right.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts!
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Social Media Marketing: Top 100 Influencers and Brands
    Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Broadcasting to many is losing its allure as the best way to generate interest. The evolution of technology has allowed social media to evolve in parallel. jeffbullas. Jan Gordon #6.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Generation] The Only Metrics You Need to Optimize Website Performance
    Conversely, if your repeat visitor rate is higher than 30%, you’re probably not growing your audience enough to generate new business. All of this information can be fed back into your SEO strategy, helping you to produce more content that is likely to generate inbound links. 5. Unique Visitors. New vs. Repeat Visitors.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?
    interactive smart content interactive white paper Demand Generation Pisello AlineanOn average, Interactive White Papers require 25% more content to be developed than a traditional white paper. This could be more or less, depending on the requirements, but on average, this is what we plan for.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
    interactive smart content interactive white paper Demand Generation Pisello AlineanTypically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.
  • WONDERING OUT LOUD  |  THURSDAY, AUGUST 13, 2009
    [Generation] Nice bones, now here’s the meat
    Tags: Journalism Marketing Public Relations Social Media Albert Maruggi B2B Blogging Lead Generation Marketing Edge Podcast Podcasting Provident Partners Setting Objectives Strategy Twitter
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Generation] New Data Shows European Marketers Aren't Lagging Behind North America
    Last year, in 2013, European marketers'' top goals related to inbound marketing were tied between reaching the right audience (23%) and generating new leads (23%). In 2014 however, both the North America (24%) and Europe (27%) are now aligned in their goals, and lead generation comes out as the top priority across the board.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Generation] How SMBs can get more leads through marketing automation
    In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. They provide you with all of the tools you need to market to other businesses and generate more leads. By Lilach Bullock, {grow} Community Member. Segmenting your list.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 15, 2012
    [Generation] Don't Miss These Great B2B Marketing Webinars
    For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Generation] What Does it Take to Build a Successful Sales and Marketing Team?
    In addition to brainstorming on new ideas, a regular meeting gives both teams the opportunity to share important KPIs related to lead generation, conversion optimization, and market analysis. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Generation] A PPC Optimization Checklist for the B2B Marketer
    AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Generation] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We smell trouble. This week’s show. Content marketing in the news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation] Use This Agenda For Your 2016 Content Marketing Plan
    Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Business Objectives. Images.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Generation] Marketing Agility and Marketing Automation
    Simon Daniels summarizes is very succinctly in a comment on  Mac McIntosh’s blog &# Marketers need to be able to focus on the “what” of campaigns and demand generation, not the “how”, and marketing automation is a big part of that.&# And that’s how we get to the role of marketing automation. Automation of this process. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Generation] An Example Of Social Prospecting Gone Wrong
    This is the risk some organizations take when they try to implement social media into their lead generation process. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Let me provide an example of one of the biggest “no-no’s” on Twitter when it comes to social prospecting.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    However, longer-form content tends to perform better in terms of generating shares and links. Publishing content isn’t going to magically generate dozens of links for you. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco!
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Generation] Corporate Marketing Meets The Real World
    Who is it targeted to and how does each piece help towards generating ROI? Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Chinese whispers. The CMO has a meeting with the board. The Dam Busters.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Generation] 4 Steps to Creating Content That Converts
    In order to generate leads from your content strategy, you need to consider both the content and the content experience. Strategically Gate Content for Lead Generation. Lead generation is all in the CTAs you present to your audience. But how exactly can you build a high-converting content experience? Craft Valuable Content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    One campaign quickly generated $8,200 in software sales plus $3,000 in pipeline opportunities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response. Marketing Efficiency
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Generation] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Generation] The one core secret to social media marketing success
    and the world. A  London Daily Mail  reporter saw the article and generated an entirely new piece using my quotes. You could go blind reading tricks, tips and strategies for social media marketing success. Most companies and individuals start with an examination of platforms. Do I need a Facebook page? Twitter account? small case study.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Generation] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. You’re going to hear more and more about ABM in the near future. Marketing ROI
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Generation] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Generation] A Look Inside Mashable’s Evolution [Interview]
    While the topics that Mashable covers have evolved, its roots have stayed the same, with the objective of being the voice of digital culture and telling the story of digital evolution to “The Connected Generation.” Riegelhaupt : Continue to grow and build the next-generation media company. Change is always difficult.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Generation] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Generation] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics). This shift in behavior has opened up an endless need for content, especially among B2B marketers. Question #1: What are the goals of the strategy?  . of the content being created.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Generation] Integrating Online Video with Your Marketing Tech Stack
    Strategic video increases email opens, CTRs, and landing page conversion, boosting your lead generation. Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. ” What a win.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Generation] Marketing Agency Metrics: How to Measure What Matters
    Lead Generation and Management Metrics. There’s a wide variety of metrics you could be monitoring around lead generation, but it’s important not to get sidetracked by the huge volume of data available to you. That will likely include: Number of raw leads generated. Number of new customers from marketing-generated leads.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Generation] 25+ Phenomenal Resources to Help You Market Your Blog Better
    strategic traffic-generation plan ready to be executed. Traffic Generation Cafe. Not every traffic-generation strategy has to be as large-scale and committal as SEO or SMM. Traffic Generation Cafe shows how to utilize those little-known networks for high traffic gains. No idea how to do that? No problem! Learn to Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Human Touch – Important For Marketing Today and Tomorrow
    They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. Tell us about yourself?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    Whitepapers aren''t exactly a thing of the past, but there''s lots more you can be doing with them than just leaving them be after they go out to the printer -- for instance, you can turn one into an ebook to live behind a lead generation form. In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. Not always.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Generation] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    People are more likely to share something that they invested time in and created than an auto-generated recap. Marketers can use year in review campaigns as an opportunity to generate buzz, and reinforce their position in the market for their fans. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Generation] 10 Ways to Reach Customers Who Don’t Know They Need You
    Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. Look at Budweiser.
  • KAON  |  FRIDAY, FEBRUARY 26, 2016
    [Generation] Ignite Your Trade Show Success in 2016
    These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] A SaaS Marketing Plan for High Growth Companies
    To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics. Marketing and sales alignment. Marketing budget.
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