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  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Generation] 10 Winning B2B Marketing Habits to Adopt in 2011
    Incremental revenue generated through marketing programs. It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Perhaps you are equally committed to goal setting. Habit 2:  Embrace your challenges.
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Generation] What B2B Marketers can Learn About Blogging From the U.S. Army
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S. This gives the Army's potential recruits an honest and authentic sense of what Army life has to offer.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Generation] 8 Reasons Super Specialized Companies Should Embrace Inbound
    They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. They are not publishing new content, have few calls to action for lead generation or nurturing, and simply aren’t investing in inbound marketing because they don’t think it applies to them. call them “superniche” companies. Wrong.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Generation] 10 Terrific New Twitter Infographics in 2011
    Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web. 2. Twitter Territory 2" by HubSpot.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Smarketing: The Guide To Lead Conversion!
    For the best possible lead generation and conversion rates unify your employees into a successful Smarketing team by implementing these elements: Funnel Stages. Implement marketing software to manage your lead generation as well as a customer relationship management, or CRM, system to track sales activity. They just don’t go. Takeaway.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Generation] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Here goes: Host original content.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Generation] Got CRM? Why You Need Marketing Automation Too
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Marketing automation: Supports early-stage lead generation. CRM changed sales… All this changed when we got an early version of a CRM system. Suddenly my computer got friendly and helpful.
  • ONPATH  |  TUESDAY, JULY 2, 2013
    [Generation] I am a Sales Pyrotechnician
    My job is to fill B2B Sales Reps with knowledge and then send them out to make Lead Generation calls for some of the largest companies on the planet. In the Lead Generation field, we often have to take a one-and-done approach to our calls. Article by Cale Helmer , OnPath Quality and Training Manager. I am a Sales Pyrotechnician.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Generation] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    When I was trying to get everybody at Oracle to try out a lead generation function and later a revenue generation function without seeing the customer face to face, people thought I was mad crazy. Some of the old, traditional lead generation models don’t have the proper cadence and speed. What has changed for you mostly?
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Generation] What’s Hot and What’s Not in Content Marketing for 2012
    Now, companies of all sizes are eager to try such crowdsourcing to generate content. Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Below are some of the expected trends this year.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Generation] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Generation] 6 Underused CTAs to Include in Your Email Marketing
    Solving for how the reader might act, instead of how you want them to act, can help you improve conversion rates across all your marketing, email included. 4) Make it easy to email or forward your message. A lot of people get confused about using email to generate leads. button you''re used to? And for good reason. email marketing
  • HINGE MARKETING  |  TUESDAY, JUNE 2, 2015
    [Generation] 5 Reasons Why Data is the Heart of Professional Services Marketing
    High quality data can easily show a direct connection between specific marketing activities and revenue generated, so you can justify the need for a higher budget to continue the cycle of growth. Related Stories Generating Referrals: Are Your Clients Helping Your Brand? Data helps to inform your firm’s future decisions. Researc
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Generation] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Today’s social media marketers are using hashtags not only for pushing brand content, but increasingly using it for generating user content and driving conversations. What can you do to make user-generated content to drive online sales? Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Download the Guide.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Generation] The Future of Marketing – Adapt And Be Creative!
    Smart marketers may want to invest in the technical education of young students to guide and learn from this generation. In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing? Why will this change be more profound?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Generation] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Question about ‘CONVERSION EVENT’ (What action did they do to become generated as a lead). Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Just plug in a quick subject line, grab some copy for the body, maybe add an image or two, and throw in your signature. Call you. Donation.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Generation] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Fine-tune your lead scoring system.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] What’s Missing in Your Content Strategy? 10 Things!
    The more  landing pages and offers you create , the more leads you’ll generate. There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance. Your published content is assets.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Generation] Your 5 Step Approach to Business Blogging
    You’ve heard it before: in order to generate leads online, your business needs to blog. So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. Build buyer personas. Clarify your service areas. state? score. Happy blogging!
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Generation] 5 Ways Marketing Can Help Sales Succeed
    Both teams should look at which lead-generating white papers or offers are netting the most targeted leads so the two can work together to create more value to those leads. 5. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. ” Sales & Marketing Alignment
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation] 6 Ways B2B Companies Are Using Facebook
    As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Generating Leads - The most important use of Facebook for a B2B company is generating leads and revenue for their business. One way to generate leads from Facebook is with a Like and lead gate.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. The result? That''s right.
  • ANNUITAS  |  TUESDAY, OCTOBER 27, 2015
    [Generation] Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum
    But, the “news” went out and it generated some major buzz for local company TIO from various publications including the Huffington Post , all in a good way. I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. It makes a difference. It’s about having a fresh voice, not the expected voice.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
    They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation] Prospecting data accuracy
    PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock.  . Good news:  B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” vendors today.  .
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Generation] 9 Common and Costly B2B Social Media Marketing Mistakes
    Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Reach is an often overlooked metric by B2B marketers who are focused on generating high-quality leads often at a lower volume due to the high average sale price for many B2B deals. Not Trying To Generate Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 24, 2013
    [Generation] When you are doing nothing, you are doing something
    He tours and performs globally and has influenced a generation of players. He tours and performs globally and has influenced a generation of players.  . By Preston Reed, {grow} Community Member. When I first finish a challenging creative project, I feel a sense of relief and euphoria. That feeling may last for a little while. But
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Generation] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. You can download the full study from here.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Generation] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015. So we wanted to understand more about how to generate them. It contains some revelations about how referrals actually work in the real world. Let’s set the scene.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Generation] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Even our own research shows that posts with photos generate 53% more likes than the average post. We live in an age of information overload. Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. 1,000,000,000,000! Click to Tweet : Check this out!
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Generation] My Favorite Content Creation Tools for OEM Marketing
    Portent’s Content Idea Generator. Whether you want to take its silly titles at face value— content misdirection  is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. One thing is for sure when you use the Content Idea Generator—you won’t walk away with a boring topic.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Generation] 15 Things People Absolutely Hate About Your Website
    HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. One of the tenets of inbound marketing is not to annoy. Take a look at the worst offenders! Pop-ups are seriously annoying. Shhhh!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Generation] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Generation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Email Summit: What’s the best lead generation tactic? Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Monitoring social media. All of them.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Generation] The radical NoMQL movement in content marketing
    with lead generation forms has been a staple of certainly B2B digital marketing over the past decade. According to the Content Marketing Institute and MarketingProf’s annual survey, lead generation is the #1 organizational goal for B2B content marketing. Say what? The results of this grand experiment over time remain to be seen.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Generation] How Can We Perfect Social Media?
    He is responsible for generating, distributing and measuring the company's market-facing content. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. Be as “outrageous” as you want to be, Cathy advised. So I did.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Generation] If You’re Going to Reach Consumers with Video, Do So Quickly
    You’ll generate better viewer attention and re tention. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. Marketing pros know it, too: video is the medium with the best ROI. But…what kind of video? How long should it be? Back Off, Bud.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    More content can generate more contacts which will provide you with more data. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Generation] Originality is Overrated. Do This Instead.
    Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. If you don’t care who’s reading your work as long as it generates leads … you may not be generating leads for long.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Generation] Online Community Decision: Public, Private or Hybrid?
    Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion. Serving multiple audience types or needs may require a hybrid format. b2b online community
  • SNAPAPP  |  WEDNESDAY, APRIL 29, 2015
    [Generation] 6 Reasons The Best B2B Marketers Use Quizzes
    And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. Here at SnapApp, we love a good personality quiz. But B2B marketers are now getting in on the game – and seeing great results. Here's a little preview: .
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Generation] How to Choose a Social Media Listening Platform for B2B Marketing
    If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Which media sources are relevant to your goals? Tweet This! Digg this!
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Generation] Essential SEO advice directly from Google
    Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? This news directly from Google is old news for those of us in the SEO game. Function follows form? It seems to me that Google’s tired of our draft work. No more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation] To drive value from your content, focus on trust, not traffic
    According to his research, one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. Anybody can figure out ways to generate short-term web traffic. Here’s a word we don’t use in business too often: love. ” Read on. No surprise, right? Trust.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Generation] The Top 11 Mistakes Your B2B Website Should Avoid
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Generation] How to Center Align Your Embedded Tweets [Quick Tip]
    Step 1: Generate the Tweet's Standard Embed Code. Next, copy the standard embed code Twitter generates for you. We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. Step 2: Copy the Embed Code. Voila!
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Generation] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Blog Topic Generator | HubSpot. Generate SEO Friendly Blog Post Titles & Kill Writer’s Block. This free online tool will generate SEO blog post titles and help you cure writer’s block. Content Idea Generator. Learn How To Write Killer Headlines. How To Write Magnetic Headlines. Great tool. Headline Wizard.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Generation] How To Create Killer Content: Speak To A Customer
    One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there. Talk to a customer!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] My Favourite Marketing Metric
    If a CMO spends a dollar on a particular programme then it’s very useful to know how much pipeline was generated by that dollar. figure above 10 is a good staring point because it means that if I had a pipe to close of 33% than my marketing programme dollar would have generated over $3 in bookings. Multidude of Marketing Metrics.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. How much traffic are they generating? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. What are SEO algorithms?
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Generation] 3 New Year’s Resolutions for B2B Marketers
    Over the last number of years I have met with numerous chief marketing officers and vice presidents of marketing who are looking to improve their approach to marketing and more specifically, their demand generation. Resolution #1 – Stop Creating More Content. According to CEB, there are more than five people in a typical buying committee.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Generation] Is Your Business Ready for Predictive Lead Scoring?
    Perhaps your sales team is losing confidence in your current lead scoring method because they’re not seeing conversions, or maybe you’re launching a new product and are evaluating how to create the most effective demand generation program so your team can hit the ground running. What lift are you expecting and how will you define success?
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 10, 2012
    [Generation] What is the True Value of Your Sales Pipeline?
    Justify your budget spend and show how each campaign generated qualified leads that converted through the sales cycle. When you look at your sales pipeline (either as an individual or from a team perspective), how do you evaluate it? Do you look at the quality of the leads and the probability of those moving to a next step? If not- do it.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Generation] Your Topmost Misguided Myths About PPC. BUSTED
    But that doesn't mean it should be, especially when it's proven that companies who use inbound marketing tactics like blogging to improve their organic search rankings (a free tactic, by the way, except in terms of employee resources) generate 55% more site traffic than those who don't. Perhaps stories got crossed along the way, though.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation] 12 Reasons Your Business Blog Is Failing
    But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. The way to generate leads from your website is by convincing your site visitors to complete a lead-capture form, and the best places to put these forms are on dedicated landing pages that promote a specific offer.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Generation] Our New Direction at Find New Customers
    From sales lead generation services to hosting Marketing Made Simple TV. We want to share with the world what we are up to at the sales lead generation company Find New Customers. We’re moved from helping companies like Protegrity, Keyedin Corp., Consulting does not scale. TV show does scale. The problem with consulting.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Generation] Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic
    by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. For more on Craig Rosenberg check out his blog Funnelholic !
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Generation] Launch a Legal Customer Rewards Program on Social Media
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Social Media and the Law
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Generation] How to Structure Your Content Marketing Team
    Over time, the entire company will benefit from the knowledge on how to be better content creators, the clout that comes from being a published author, and a burgeoning content marketing program that generates actual leads and customers. Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Generation] Social Media 101 for Technology Firms
    But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. Here’s why: Visibility. Expertise. Again, you get it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Generation] How to save Twitter
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. First, let’s establish something. It is a place for innovation, conversation and collaboration.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. It can also rank accounts with a system-generated engagement score. Messages in other channels are generated by sending lists to marketing automation, CRM, retargeting, or other external systems.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] It’s More Than a Job – 3 Ways to Maximize Internships
    2.Don’t Underestimate the Coffee Run: This generation of interns are typically responsible for more than coffee runs and making copies. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Generation] Top 20 Content Marketing Blogs You Should Read Every Day
    Their top post generated almost 18,000 social shares with  20 Social Media Marketing Tips From the Pros. What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. There are days when our own NewsCred blog creates a better article than just about anybody. Best article of the past year?
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. Shout it out loud. Make yourself be heard. Spray and pray.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] The Perception of Social Media Marketing: it’s a Free Lunch
    Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Furthermore, 73% of the questioned companies don’t have a social media policy. Conversion?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Generation] Where’s your marketing plan? The most important marketing tool.
    This blog belongs to the sales lead generation company Find New Customers and is penned by award-winning BtoB marketing expert Jeff Ogde n, the Fearless Competitor. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Age range, Sex of primary customer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Generation] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Generation] The 3 Most Common Objections to Online Marketing for Professional Services
    But through our research of 500 professional services firms, here are some final thoughts for your senior management to chew on: About 77% of professional services firms generate new business leads online. Firms that generate 40% of their leads online grow 4 times faster. High growth firms generate more leads online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Generation] 3 Twitter best practices that unlock business success
    But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. Can you help me?” ” My answer is usually “yes … I can help,” but my advice is rather unsettling.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Generation] Converting Hashtags into #Trademarks
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Generation] Clickbait Can Hook Readers … But Is It Worth It?
    ” These posts generate significant attention – and higher click-through rates. It’s a ploy used to generate more eyeballs on one’s content. While it’s important to generate high click-through rates with compelling content titles, it’s equally important to keep user engagement strong.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Generation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    It is your brand’s duty to generate enough gravity to hold those employee satellites in place. By doing so, companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. What is your brand’s relationship to its employees? Peek inside The Social Employee and order your copy today!
  • SALESFUSION  |  THURSDAY, MARCH 17, 2016
    [Generation] Content Syndication: What Is It and Does It Really Work?
    Instead of syndicating content, you should consider curating content and running user-generated content campaigns. In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. Enter content syndication. Today, the same principles hold true.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Generation] 4 Ways Inbound and Outbound Marketing Can Work Together
    But what makes them even more effective at generating leads? It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! Follow Up with Content.
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Generation] How to Make Audience Segmentation Truly Personal
    Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. That’s it!
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • AVITAGE  |  TUESDAY, OCTOBER 9, 2012
    [Generation] I Need 200 Videos for the Channel, Chapter Two
    The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars.  A traditional production approach to creating videos is almost always tightly linked to a specific use case.  They include: How will we produce the videos? How will our partners engage with us on this?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Generation] Is Culture The Key To Success In The Future Of Marketing?
    As a consumer of content, I’m waiting for a new generation of intelligent filters that will learn all about me and serve up only the content that is most relevant, timely and fun. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. We’re constantly surprised.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Generation] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Jeff Ogden , the Fearless Competitor, is an award-winning expert in sales lead generation and is the President of Find New Customers.  In addition, he hosts the popular TV on the Web show, Marketing Made Simple TV.  Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Generation] The Language of Account-Based Marketing
    They also are valuable in generating specific messaging toward the real people who fit those personas. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend. Mainstream strategy.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Generation] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    You can point to other content on your site and landing pages to help you generate more leads. EVERY blog post should include one or more CTAs to help boost lead generation. Effective lead generation content is something your prospects might be willing to pay for. Here''s how to get started. Write for your customers.
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Generation] Social Media ROI is Always a Number
    But the minute you start generating leads and adding new customers with a reasonable volume at at a reasonable cost, ears start to perk up.   – Social Media ROI is Nothing But A Numbers Game by Nichole Kelly The post Social Media ROI is Always a Number appeared first on Sazbean. Analytics Marketing Social Media
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