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  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Generation] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Converting casual visitors into dedicated email subscribers is a great way to build up your readership and generate a community of content evangelists who will go to bat for your content. Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have).
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Generation] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? In addition to being able to tie marketing's contribution to revenues generated -- an increasingly important capability -- you'll be able to better fine-tune your activities and efforts going forward. But there are a lot of ways to slice that pie! Michele.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 25, 2010
    [Generation] Finding Untapped Revenue in Your Marketing Database
    Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. But how do you create a solid lead nurturing plan? Have Conversations.
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Generation] Guest Post: Best Practices in Marketing Automation
    Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Generation] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Generation] Have Digital Marketing and Social Media Killed the Industrial.
    Leave a Comment Previous post: B2B Lead Generation Using a Business Blog Next post: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Globalization has made the buyer’s world flat.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Generation] How HubSpot Rocked 2011: A Year in Review
    HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot customers generated a grand total of 12.4 We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] How To Create B2B Website Content That Sells
    apologize for the torture you''re about to endure - next-generation, cutting-edge, groundbreaking, best-of-breed, mission-critical , etc. 5. In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Generation] Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
    Weekly Total Reach' Metric: Facebook Insights will now also report Weekly Total Reach, which is a measure of how many total people have posted something about your page, how many news organizations within Facebook have referenced it, and how much viral distribution the elements of your page have generated. New Metrics in Facebook Insights.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Generation] The Essential Guide to Creating a Successful Content Marketing Strategy
    One that helps you generate leads and customers, and win your boss'' praise? For example, the HubSpot blog generates 70% of its monthly lead target from blog posts not published in that month. Creating content can feel difficult and discouraging. And then we have to explain it all to our boss if we want to keep creating content at all.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Generation] 3 Measurement Points to Help Maximize Your Analysis Strategy
    Relevance-  Everyone reports on close rates, campaign ROI and lead generation but are those the right metrics for your organization? by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.  Have unstandardized titles? Marketing Measurement
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, APRIL 2, 2012
    [Generation] Top B2B Firms Gaining Significantly More Leads Via Social Media Campaigns
    Check out the impressive performance metrics of these Best-in-Class firms in regards to demand generation and overall revenue growth. We read an article based on a recent Aberdeen Group report which looked at social marketing strategies of top-performing B2B companies. See the entire article here.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Generation] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service ,  Lead Generation , and industry focus such as  B2B Sales , Small Business , Education , Construction , and Travel. B2B Response Databases: Which is Best? B2B Sales? Sales Motivation. Curation
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Generation] idio Does Sophisticated Content Recommendation
    The recommendations are typically fed back to execution systems, such as email generators or Web content managers, which insert links to the recommended content into Web pages, emails, or newsletters. Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Seven Expert Search Engine Marketing Guides
    SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo. Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Generation] Marketing Innovation Content Chat: It’s All About The Customer
    A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. Great content and empowered employees will generate a better return. What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. contentchat. BrennerMichael.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 10, 2012
    [Generation] Meet Jeff Ogden, President of Find New Customers at the Content2Conversion conference in NYC this month
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event later this month. Also, check out the new SCORE Demand Generation Program offered by Find New Customers. Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Kred tries to one-up Klout by taking influence to the masses
    We are the only influence provider that is generating scores in real time. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Click here if you can’t see the video of Kred Story. How do we find these influencers?”
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Generation] How a 9-Year Old Successfully Newsjacked the GOP Primary
    According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Have you ever successfully jacked the news to generate media coverage for your business? Really.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Read their work.
  • MARKETING ACTION  |  MONDAY, DECEMBER 30, 2013
    [Generation] 4 Tips for Maximizing Advocacy
    For its part, Act-On provides its advocates with eBooks, infographics, and research and analysts’ reports on topics like inbound marketing and demand generation, which are areas of real, on-going concern for its customers. 4. Building and executing this sort of plan, however, is a multi-step process. Encourage all customers to be advocates.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Generation] Closing the loop: Why don't sales people update the CRM and what can be done about it?
    Why do you suppose, despite our best efforts, many sales people seemingly avoid or skip updating marketing generated leads, contacts and notes in CRM data bases Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Generation] Need Content? 20 Formats to Consider
    Live events are great lead generators, and the recorded versions can have a long shelf life. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Generation] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Generation] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Generation] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Half of these top posts were published in 2013, including the top three. Read more. 9.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Let’s take a look at some of the top takeaways.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Generation] 3 Top Topics from Topliners
    See It: McAfee generates 2 weeks’ worth of MQLs from resurrecting cold leads – What do you do with the leads in your database who aren’t qualified to pass on to the sales team? by Heather Foeh | Tweet this. I had the pleasure of discussing our Topliners community this week in Austin at Eloqua’s Customer Success Tour.
  • UNDER THE ARCH  |  THURSDAY, JUNE 27, 2013
    [Generation] 5 Surefire Topics for Business Blogs
    Done well, a business blog can drive traffic, generate sales, and establish a company as a thought leader. A business blog is one of the most cost-effective and easiest ways to promote a business. Unfortunately, many startups have yet to … Continue reading → The post 5 Surefire Topics for Business Blogs appeared first on.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Generation] Taking Your Website to the Next Level: Getting your Website Built
    We also make changes to the site itself from time to time to keep it fresh and to enhance its value to visitors and as a lead generating vehicle.”. 3.  You tell it what data items you want to collect from people, and it generates HTML to put in your web page. Create an “Information Architecture”. Get a Nice-Looking Website Design.
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [Generation] The Value in Free Marketing Automation
    The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on.
  • MARKETING ACTION  |  THURSDAY, JULY 11, 2013
    [Generation] Best Practices in Social Influencer Marketing
    They gain massive exposure and generate immediate action. Passionate Publishers generate buzz at the scale of their size. “Try this,” said the first caveman to his friends. And so what we know as “social influence” came to be. Today’s social media fits this model precisely. Online social influence is powerful. Tamsen Webster, Sr.
  • MARKETING INTERACTIONS  |  SATURDAY, JANUARY 8, 2011
    [Generation] Where to Start Your Lead Nurturing Program
    webinar is also a great source of lead generation. Getting started is often the hardest thing to do once you decide you want to create a lead nurturing program. Your lead nurturing programs will differ based on how they are populated. So, consider the source of lead origination as you create your program. " So knock that off, will you?
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Generation] Frequency: All the time vs. at the right time
    The capabilities of real-time publishing coupled with the mandate to generate more and better leads has morphed into this ridiculous idea that the more content we shove out the door, the better our results will be. I'd like to say, not necessarily. My last blog post was over a week ago. It was on my mind every day. " Ugh.  
  • FUNNEL FOCUS  |  TUESDAY, AUGUST 3, 2010
    [Generation] Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success
    Blogs/Experts – Marketing has one advantage to everyone else, there’s tons of content.   You will probably find the content on some of the top b2b marketing/demand generation expert blogs, if you don’t, email the author.  His take inspired some questions, so I followed up to get the answers for you. Hire/assign system owner. Compare vendors.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 23, 2013
    [Generation] Arm Your Reps for Social Selling
    That said, concerns about rep-generated content and message consistency diminish the scalability of social selling. Reps must also be able to engage with customers on social channels on an ongoing basis to generate leads and insights. Traditionally, suppliers controlled the flow of information and decided when to engage customers.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Generation] Does Marketing Have A Marketing Problem?
    “Content is not a campaign,” I told the crowd. “It needs to be managed like an asset, with a strategy to generate an ROI. Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Marketing has a marketing problem.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Generation] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As Content Rules author Ann Handley  pointed out, providing content your customers might actually thank you for will generate many positives, such as improved user relations and industry reputation. 2) Marketing strategies resemble a marathon, not a race. By Dan Gorgone, {grow} Community Member. Something good. For free. Start training now.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Generation] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    In this spreadsheet, you can also see whether the post type was a link or a photo, which will tell you about what content formats your audience is more interested in, and comfortable consuming. 3) Organic Traffic & Leads Generated. What is it? It includes any mentions, Likes, shares, comments, or links to your brand''s Page. What is it?
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Generation] Data is the New Don Draper: the Rise of Analytics in the Marketing World
    Lo and behold, by 2010, Twitter generated $44.6 With this new technology, marketers were now able to quantify how many leads each ad spot generated, the conversion rates of leads into opportunities, the number of paying customers it produced, and the volume of revenue it generated. million in 2014.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Generation] 2014: A Year of Self-Doubt for Marketers
    This allows you to see how many leads a certain tactic or channel generated as well as how many of those leads converted into paying customers. When you close the loop, you can eliminate doubt and know for certain whether a particular tactic is a lean, mean lead- and customer-generating machine or a dud. But chin up! Closing the Loop.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Generation] Why Marketers Should Invest in Visual Content Creation
    Creates Opportunities for User-Generated Content. It not only helps take some of the content creation burden off of you, but don't forget that there are multiple industries in which prospects won't make a purchase without first consulting user-generated content. Not convinced? Gives Your Brand an Identity. Drives User Engagement.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Generation] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Marketers can finally take advantage of the prime visual placement and optimize those cover photos for lead generation. This means that marketers can utilize their cover images as a way to generate leads! Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Enjoy!
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Generation] How Savvy Inbound Marketers Get Results From Guest Blogging
    When it comes to guest blogging , the dream of many marketers is to write for the most popular blog in their niche, generate a solid flow of traffic, get a big boost in subscribers, and maybe even achieve an overnight rise to stardom. Through this new traffic, I'll generate more readers and subscribers! Personal Case Study.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation] How to Grow Your Email List the Right Way [Video]
    And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page. Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Yikes! Not a fan of video?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Generation] Video Coaching and Production Services from Marketing Made Simple TV
    Jeff’s also a demand generation whiz and remarkable blogger. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. But how can YOU do something similar in your company? But don’t just take my word for it. Sandra Zoratti. What do you think?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Generation] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Why aren’t more marketers focusing on generating revenue from existing customers? Most marketers are often measured on tactical metrics like the number of clickthroughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Expansion Metrics. How is customer loyalty trending?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Generation] The Wild and Woolly World of Marketing Agency Names
    While you’re there, be sure to check out their Yacht Name Generator , because it is awesome.). There’s an agency name generator to help you find the right identify for your budding business. One of the best things about working for a marketing agency is that creativity is part of the job description. Personally, I think it’s fantastic.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] Five Facebook Tips for Small Businesses
    Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] Back to the Basics: Marketing with a Strategy
    Marketing is the craft of generating awareness and demand for our companies and creating experiences for audiences. October 14,2014. The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. Another 48% say that they have a strategy, it’s just not documented. Are you kidding me?
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Generation] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. How often? 10) TaskRabbit.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] Why Marketing Automation and Inbound Marketing are BFFs
    Many of the so-called “leads” you generate with inbound will not be true potential buyers for your products. Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Here are 9 key insights and action items I found while reviewing the B2B social media marketing report.
  • THINK PENNY PACKER  |  MONDAY, JULY 25, 2011
    [Generation] Thought Leadership Curmudgeon
    Here’s what I’ve written so far: Haydn Shaughnessy and the Next Generation Enterprise Great Reading for Thought Leadership [.]. I write a blog called The Thought Leadership Curmudgeon on TechnologyMarketers.com and thought you might be interested in reading those posts. Thought Leadership Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Generation] The American Dream – Gone Forever
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. From his book, Lynchpin | Are you indispensable? Follow instructions.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Generation] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. – one week from today. Here is the full list of speakers and registration info.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Generation] Don’t Share Leads, Share Lead Intelligence
    Through the efforts of the marketing team, leads are generated. The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Marketing to Sales. Lead intelligence?
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Generation] 3 Ways to Keep Your Sales Kickoff Alive
    approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. The question is, though, once the curtains are drawn and the music fades, how do we keep those key messages alive throughout the year? See Automatic Data Processing, Inc.’s Let us know in the comments section below.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Generation] PR and Marketing: Are Bloggers the New Journalists?
    These elements do more than generate awareness by compelling audiences to take an action, such as downloading content, filling out a form, or picking up the phone. Are you trying to generate new business leads? “We need PR and marketing.” To be certain, the lines have blurred between PR and marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Generation] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy? ” The solution?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Marketers, Managers and the Parable of the Monkey Tree
    Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. Directors want to get the messaging and content right to drive leads. Strategy
  • ONPATH  |  WEDNESDAY, NOVEMBER 21, 2012
    [Generation] Suck It Up, Buttercup!
    What we have now is a growing societal/generational norm that says failure is ok but ego-stroking is better. About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Article by Cale Helmer (Quality and Training Manager, OnPath). hate failing.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Generation] Beyond B2C: A Primer on 4 Different Ecommerce Business Models
    Often, a B2B ecommerce model functions in conjunction with a traditional B2B lead generation and sales model. This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here. Here are four of those common models: 1) Business-to-Consumer. Combining Models. Ecommerce
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Generation] A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
    Most local marketers--I hope--know that phone calls are statistically their most valuable leads (BIA/Kelsey), result in more business and revenue than any other lead source (UNLV), and are the fastest growing lead generation area in the local space (BIA/Kelsey). They claim that it hurts SEO. It doesn''t. Period. What is their motive?
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Generation] How Mobile Wallets Can Change the Way We Buy
    mobile wallet using this approach would either generate a code on your phone that the retailer can scan, or vice versa. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] Must-Attend Marketing Events of 2014
    Your presence at physical events is great for  generating leads , but it also gives your audience opportunities to interact with your brand. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Generation] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    Here’s a taste of some quick tips and stats you’ll take away from the guide: Headlines generate the highest level of engagement at moderate lengths (81-100 characters). A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. Tweet This]. Tweet This]. Tweet This].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Generation] 10 BtoB Marketers Predictions for 2010
    Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Generation] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    Marketers who expect to generate more prospects with less effort from marketing automation are usually disappointed. This led to many pleasant hours scrolling through galleries of Harryhausen images. even found an illustration that vaguely matched the theme of each myth. But there’s a problem. It’s just a great image. Get it?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] And the Nominees for Best 2013 Content Marketing Ideas Are…
    B2B content generation can sometimes feel like a test of endurance as well.  For many, January is a time to dust off last year’s list of resolutions and get a strategy in place for the new year.  Amour , Argo , Beasts of the Southern Wild , and Les Misérables. Amour : Despite being a love story, Amour is not a romantic or flashy film. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Generation] Is Europe America’s Online Colony? American Influence on the Web
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. But it’s even deeper than that. So what about the future? Check.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. How can you use multi-product ads to generate leads for your business? What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 6 Copy Starters for Emails & Letters
    She’s the author of The Cross-Channel Copywriting Handbook , and has over 30 years of experience generating sales and leads using traditional and new media. Here’s a sample question that became the lede for a lead generation email, in which a franchisor was looking for franchisees. Sometimes just getting started is the hardest part.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Generation] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    One is by analyzing the success of your offers' landing pages in generating customers for your business. Furthermore, consider the stat below, which demonstrates the correlation between successful social media lead generation and email integration: So in what ways can you integrate social media into your lead nurturing campaigns?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Generation] Knock-your-socks-off marketing measurement: here’s how!
    That might be the number of downloads a recent whitepaper has received, the number of clicks generated by a banner ad, or how many times people have tweeted your latest blog post. Fortunately, this is less of an issue than it was a few years ago. Here’s how you can use the data you already have to do more with your marketing. Like this post?
  • ENGAGE  |  SUNDAY, APRIL 22, 2012
    [Generation] Is Your Content Too Smart for the Web?
    Faced with pressure to generate pageviews, content managers have gotten into the habit of being a mile wide and an inch deep in their coverage. Online content is this generation’s cave drawings, so let’s make sure we leave an impression worth remembering. T here’s no such thing as a stupid questions, only stupid answers.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Generation] The Ultimate Marketing Playlist to Keep You Motivated This Summer
    If you need to fit in some marketing first, get some instant lead-gen gratification by leaning on some PPC budget to generate more leads in these difficult, summer lead-gen months. And the great part of no longer being lonely in social media is that you can use your reach to generate new leads and customers, too. Cuz I want it all.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Generation] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. do you know who shows up, and where, in the SERPs? Articulate your buyer personas.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Generation] Weekly Wrap-Up: February 24th
    That way — even if the heroes manage to neutralize my power generator and/or render the standard-issue energy weapons useless — my troops will not be overrun by a handful of savages armed with spears and rocks." It's Friday again - time to share all the best of the best from the blogosphere. See you on the other side!
  • MARKETING ACTION  |  WEDNESDAY, JUNE 19, 2013
    [Generation] Agency Sees Explosive Lead Growth with Marketing Automation
    NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. Which is just one reason we’re delighted that NuGrowth chose Act-On to generate its own growth, and to manage campaigns for its clients. Return on Impression. license.
  • INBLURBS  |  TUESDAY, DECEMBER 14, 2010
    [Generation] How to get more Visitors to your website
    Attracting more visitors to your website helps in increasing your website or blog traffic and also helps in generating quality leads for your internet marketing campaigns. How many sales leads does your website generate? This article provides information of how to get more visitors to your website online. Getting started online.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Generation] The Pepsi Social Way
    As customers increase, automatically there is a increase in leads for lead generation campaigns that are carried out by companies. How many sales leads does your website generate? The Pepsi Social Way. Social Media Marketing has been a dominant marketing strategy in recent years. Sophisticated Web2.0 Applications. Web 2.0
  • VISIONEDGE  |  TUESDAY, OCTOBER 15, 2013
    [Generation] Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals
    If the desired business outcome is related to customer acquisition or demand generation, your performance targets for the program (depending on what it is and where in the buying cycle it is being deployed) may consist of a certain number of inquiries, appointments, or even quote requests. . ” . Pre-set your performance target. . 3.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Generation] A Guide to Lead Qualification: The Basics
    That way, any lulls in the lead generation process can be gauged by marketing who can then balance or adjust their lead generating efforts. One last thing about lead qualification/generation and social media. As the continuous cycle that is the sales process rolls on, sales’ need to capture more and more business grows.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. “Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • ANNUITAS  |  TUESDAY, JUNE 10, 2014
    [Generation] Why You Need a Content Marketing Strategy
    Know your buyer : It starts with understanding your buyer and their unique buyer’s journey or purchase path because all content is not created equal.  A white paper is not going to be effective to generate interest for an early stage (Engage level) buyer. Content marketing is at the heart of what we do as marketers these days. 
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JANUARY 5, 2012
    [Generation] Glassdoor.com: Social Media Tool or PR Nightmare?
    The demise of this scruffy first generation of workplace gripe sites gave way to an even more powerful and credible second generation of professionally managed, sophisticated sites like Glassdoor.com, backed by private equity investment, and fueled by business models that ensure their long-term existence.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 15, 2012
    [Generation] Stop Dropping the Ball on Lead Follow-Up
    You will see significant diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated. Want to learn more about how to build a lead generation engine that doesn't drop the ball? The Executives' Guide to Building a Lead Generation Engine. What’s the solution?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation] What Did I Learn About Social Selling to Prepare for 2014?
    They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate). Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Generation] The Ultimate Facebook Marketing Cheat Sheet
    This will help you generate new fans! Use Links & Calls-to-Action to Generate Leads: Start generating leads from Facebook! Optimize your Page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page. link] at [link]. 3.
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Generation] Seven Common AdWords Mistakes to Avoid
    But with search results page display changes being made by Google and other search engines to emphasize paid results over organic, at least for “commercial” searches, it’s important for any business that relies on online lead generation or sales to evaluate. Using both search and Google’s content network right away.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] How to Use Three Types of Data to Drive B2B Sales
    According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 24, 2011
    [Generation] Is Content Curation Stealing or a Shrewd B2B Marketing Practice?
    Companies from various industries and sizes are using e-books, blogs, webinars, white papers, newsletters, case studies, videos, infographics, and more to increase brand awareness, lead generation and lead nurturing. Content curation is an effective practice marketers can use to drive brand awareness or demand generation programs.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Social Media Trends for 2012
    Content Marketing Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads. From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 24, 2011
    [Generation] The Cost of a Facebook Fan
    Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 was the average cost of advertising per user that became a brand's fan. 17 per thousand to $.25
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Generation] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
    It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. In simple terms, how far along is each of those generated leads in the pipeline and what is the value of that lead against the amount you have invested in it so far? Inbound: SEO, SEM, Blogs.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Generation] Everything Marketers Need to Know About SOPA
    This can be particularly damaging to businesses that rely on ecommerce to generate revenue. Website features such as blog comments and other types of user-generated content could expose you to trouble if a commenter posts copyright infringing content. So, What Exactly Is SOPA (and PIPA)? If passed, the bill would give U.S. Here's why.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Generation] Three Reasons Customer Experience Management Fails – Part II
    If you are one of these companies, consider this nifty chart by Watermark  Consulting showing that companies ranking as CEM Leaders in Forrester’s Customer Experience Index also generate 26 points more return than the S&P 500. Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong.
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