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  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Generation] Social Media Marketing: What Not to Do
    Don’t lose your momentum by incorrectly utilizing social media and don’t waste precious time generating trivial, mundane, or superfluous material. I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  Don’t become a nuisance.  Or to put it another way, don’t wear out your welcome.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Generation] Are You Making the Biggest Internet Marketing Mistake?
    Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. Reach out to them directly in a telephone lead-generation campaign. And it can deliver that promise. That mistake? Marketing is like baking a cake.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 4, 2011
    [Generation] B2B marketing as media: Six ways to think like an editor
    know the six types of content here don't fall neatly into lead generation campaigns or phases of the buying cycle. B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., Who's In, Who's Out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Generation] How to use Power Editor to Ignite your Facebook Marketing
    Because you can create ads based on: Demographics (Relationship, Education, Work, Ethnic Affinity, Generation, Parents of children of certain ages). Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? liked this. And I did! Marketers!
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Generation] Making Your Mobile Marketing Count with 6 Essential Strategies
    Make sure you have an understanding of which keywords in mobile searches generate calls and revenue for your business. Generate Web-Based Reports to Analyze Call Sources. All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Track Calls from Mobile Banner Ads and QR Codes.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] 10 Rules for Epic B2B Blogging
    Blogging is the best method for generating leads using social media. But the only way to generate those leads is with a call-to-action at the end of every blog post, or at least in the side bar of the blog. Blogging is a core component of a B2B company’s approach to social media. Blog on Your Own Domain. Be Human.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Generation] Is 2013 the Year of the Manager?
    Owning – This is the manager taking ownership of their business; it comprises of two pieces – Resource Allocation (items such as sales process adherence and report management) and Sales Innovation (generating new, innovative ways to solve deal problems). So if 2013 is the year you are naming the Year of the Manager, what do you need to know?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Generation] Wise and interesting words
    Marketers can now gain clarity about buying stage transitions, how their lead generation and nurturing programs are impacting the pipeline along with a graph of what that looks like over time. It's quite possible that, given more time, the program that looks less successful could possibly be the more successful revenue generator.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Generation] A Logo is Not a Brand: B2B Marketing and Social Media
    common focus has been on the potential for using social media for demand generation and direct connection with sales. I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. Which solution provider has better service?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 19, 2009
    [Generation] Marketing Automation Reliability
    Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. In selecting marketing automation software, there are considerations that go well beyond features and functionality. In this short but information-packed video, Abe Wagner , co-founder and V.P.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 14, 2010
    [Generation] When B2B Buyer's Needs Don't Create Demand
    Marketing Sherpa's latest research shows that 78% of marketers surveyed said their biggest challenge is generating high-quality leads. What do you do whenever someone says, "Don't do that" or "You need to."? "? In fact, I bet—depending on the source—that many of us still react that way today. Even if they do.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Generation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He suggests using this trend for ongoing long-term lead generation. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing. Via iMedia Connection. Via ClickZ.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Generation] How does Vodafone prove digital media’s effectiveness?
    Generating social signals needs to be a key objective for Vodafone. At this point we should be poised to use Inbound Lead Generation mechanisms. (Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Where Is Content Headed?
    These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Generation] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Of Roku, Angry Birds, and the Importance of the Cloud
    Generation Z. To me, it is suggestive of the degree to which this youngest generation is growing up with digital. It is often said that the Millennials (those born between 1980 and 2000) are the first generation to be really digitally native. However, this post is not about such heady fare. Simple Plan. Simple, right?
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Generation] Frequency: All the time vs. at the right time
    The capabilities of real-time publishing coupled with the mandate to generate more and better leads has morphed into this ridiculous idea that the more content we shove out the door, the better our results will be. I'd like to say, not necessarily. My last blog post was over a week ago. It was on my mind every day. " Ugh.  
  • BIZNOLOGY  |  TUESDAY, JULY 3, 2012
    [Generation] The bloggers are the victims of bad blogger outreach
    I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared. Totally! Bragging rights? Thanks in advance.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Generation] 4 Reasons Agencies Should Bill on a Pay Per Call Basis
    Digital agencies--SEO and PPC firms that have traditionally billed a fixed monthly price--are turning to Pay Per Call to generate more revenue and provide more value to their clients. One says they will charge you $900/month and that ''SEO takes time.'' The other one says they will charge you $30 per call they generate.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Generation] Numbers That Make Marketers Tremble
    Human beings generate 200 EXABYTES (read: 18 zeros!) of information each year.(1). And, the content we generate spreads with us or without us.  At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane marketer's head spin: . Every minute. Her point? 
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Generation] What is Call Tracking?
    Call tracking is a marketing analytics tool that allows marketers to track which ads, campaigns, and keywords generate calls. Call tracking can tell marketers how many calls their PPC ads generate, SEO efforts produce, and direct mail efforts push (to name a few). The pupose of this blog is to have a basic call tracking discussion.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Generation] 5 Helpful Hints to Attract New Business Using Your Blog
    You’ll never be considered a thought leader without original content, but you won’t generate much traffic if all of your content is just your original thought. Conduct your own primary research using your blog; generate links and traffic through press releases using your groups on LinkedIn. Write at least 3 to 5 posts per week.
  • ANNUITAS  |  TUESDAY, MAY 12, 2015
    [Generation] “Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta
    Additionally, questions on the roles each team plays in the areas of demand generation, lead qualification and content development kept the panel busy. With beer and pizza in hand, the scene could have been mistaken for a post-work happy hour and that is exactly the point. Lisa Cramer - Vice President Sales and Marketing at InReality.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. Shout it out loud. Make yourself be heard. Spray and pray.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation] Four Things to Add to Your Marketing Plan
    Today’s buyer and customer – especially the millennial generation – want interesting, not boring. Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Generation] 12 experts define Key Performance Indicators (KPIs)
    Generate 50% more leads. Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Every business should have them.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 20, 2014
    [Generation] The 2 Most Important Things Your Agency Can Do To Retain Clients
    which marketing efforts generate phone calls), and it''s two or three steps closer than traffic reports. They will not attrit when they see the number of appointments you''ve generated for them. It keeps you up at night. It''s the thing you fear. What is it? Client attrition. Agencies don''t die because they can''t get clients.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    You Don’t Really Know How Sales Calls Are Handled After the marketing team spends its time, energy, and budget generating leads, you hope that once those leads get passed to sales, they’re being handled perfectly and converted into opportunities and revenue. It’s nothing to call an ambulance over, but it’s troubling nonetheless.
  • MARKETING INTERACTIONS  |  THURSDAY, FEBRUARY 2, 2012
    [Generation] Marketing Cloud Computing to Non-Believer CIOs
    Interviews with people like your prospects can be terrific sources of insight for generating relevant ideas to weave into your content strategy. Cloud computing is a pretty big deal. It's one of the top priorities for many CIOs. Or is it? In my Inbox today was a bonanza of a resource. Why would I pay to store documents somewhere else?
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Generation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. This style of content has become so popular that many user-generated pieces of content are also going viral. Here are 5 content marketing techniques you can learn from Breaking Bad. . 1.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Generation] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. We all know “that guy” – the marketer who hangs his hat on lead generation alone. Lead generation is sexy, but it’s also only a small segment of the deal lifecycle. He can be reached at jgray@leadmd.com.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” First off, nobody actually has any more time than anyone else. It works for me.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Generation] Are You Optimizing Your Landing Pages?
    See which one generates more. Test a gated vs. ungated model to see which one generates more interest. Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? You can download it here.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Generation] How Marketing Can Impact Revenue Through Big Data And Social Selling
    He’s an expert in marketing strategy for tech companies, especially in digital marketing, demand generation, and social (selling and marketing). A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. The fact is, buyers no longer rely on sales reps as the keepers of information.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 21, 2013
    [Generation] Inbound Marketing ROI Statistics
    93% of Companies Using Inbound Marketing Increase Their Lead Generation. 56% increased lead generation by at least 50%. Here are some of the most salient statistics from their findings. 92% of Companies Using Inbound Marketing Increase Their Traffic. 40% increased traffic by at least 75%. 17% increased traffic in less than 1 month.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 2, 2011
    [Generation] 2011 B2B Marketing Advanced Practices Handbook
    How can you generate leads with a social media strategy? Generating high quality leads, lead scoring, lead nurturing. MarketingSherpa is offering a handbook that guides marketers through their FUEL methodology for B2B marketing. FUEL: F ind and attract leads. ncover qualified leads. Who are you targeting? Identifying buyer personas.
  • VIRALLY BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Generation] Why 3 is the magic number with ebooks and whitepapers
    The golden rule is the more value you value you offer the more you give away the more leads you will generate. The more you pitch and try and sell, you may generate some leads but maybe not the right kinds. We all know the value of creating great content. This type of content is a little more sales focused and looks to close business.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Generation] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    Check out the new SCORE Demand Generation Program from Find New Customers too. Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important .
  • PAUL GILLIN  |  SUNDAY, DECEMBER 18, 2011
    [Generation] Cool & Useful Sites for the Holidays
    All you need to submit is your first name, general location, and a picture of the gift you’re sending, and the site will generate a random address. 9.  The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Definitely bookmarkable. Skype . Google+ Hangouts. Crackle. Turntable.fm. YapTV.
  • WORKFACE  |  FRIDAY, MARCH 2, 2012
    [Generation] 4 Reasons Your Business Sucks at Social Media
    That allows you to spend one afternoon generating content and the rest of the time running your business. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. Never.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Generation] Your Content Marketing Mandate: Just Do It!
    There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) a few times already. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. sorry Nike!,
  • ANNUITAS  |  THURSDAY, APRIL 12, 2012
    [Generation] Upon Further Diagnosis…
    Only 38% tie their social efforts to lead generation – Only 26% tie it to sales. To quote our friend and author of Balancing the Demand Equation , Adam Needles – “ Modern B2B demand generation is failing.  A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. 
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Generation] How Social Media is Transforming the B2B Buying Experience
    Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  
  • ENGAGE  |  MONDAY, AUGUST 22, 2011
    [Generation] 3 Unrealistic Promises Made About Social Media
    Instead of touting the ability to generate huge results just because a lot of people “use&# social media (and thinking you’ll achieve said results just by showing up), focus on selling upper management on commitment to an ongoing process of trial, testing, analysis and improvement. We make it seem too easy. posts per day.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 4, 2013
    [Generation] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
    Ifbyphone Introduces Our Next-Generation PCI-Compliant IVR. To help you cut costs and stay nimble, Ifbyphone is excited to launch our next-generation PCI-compliant IVR technology. Maximum Profits: Maximize the dollars you generate from every sale with upsells and transfers. Fastest IVR to Set Up and Update.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 14, 2010
    [Generation] Jive Talkin for B2B Marketing & Sales Demand Gen Experts
    Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails. My domain expertise is B2B Marketing and Sales, especially Demand Gen.
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 25, 2010
    [Generation] B2B Appointment Setting Experts Getting LOST?
    If you go a day without setting meetings or generating leads, that's a day you'll never get back. If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST. It got me thinking, though -- is there a way that this relates to appointment setting ? Naturally it does. My reps' No.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Generation] Wichita Tweet Up Covers Consumers As Marketers Topic
    Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Give a listen to the video.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Generation] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    Today, in demand gen, we need to get paid on the leads generated and appointments set. Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. So here are a few interpretations had the president been talking about Demand Gen. "We do not give up.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Generation] First World Problems: What To Do With Too Many B2B Leads
    This antiquated approach is counter-productive and creates inefficiencies in an organization’s revenue generation abilities. Lead scoring can dramatically improve your sales effectiveness and revenue generation. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales?
  • SAZBEAN  |  MONDAY, FEBRUARY 18, 2013
    [Generation] Leverage Twitter’s Influence To Work For Your Brand
    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that stock prices move upwards with Twitter mentions. Crazy, right. percent. News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 1, 2012
    [Generation] 8 Key Ecommerce Marketing Tactics
    This frequency of use makes email an excellent option for ecommerce marketing. “If I were to add up all the revenue I’ve generated over the years and divide it by marketing channel,” wrote marketer and ecommerce entrepreneur Brandon Eley in his book, Online Marketing Inside Out , “email would easily take the lion’s share.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Generation] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    BlueBird Strategies  - Demand Generation expert (5/24/2012). Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. Can you please help me ?”
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Generation] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets (although, unfortunately, it doesn''t seem to show clicks for hashtags). Ready for it? Get excited. Tweet Performance Analytics! Who Has Access? And then.
  • SYNECORE  |  SATURDAY, APRIL 27, 2013
    [Generation] The Best Branded Content of the Week: April 27, 2013
    The contest adds value for the consumer, and also for the brand, at least to the extent the promotion creates consumer-generated content and conversation on social media. The line between traditional advertising and content marketing has definitely become more difficult to distinguish. Or is it something more? Coca-Cola – The Ahh Effect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Generation] Look out. Twitter is way cool again.
    Facebook:  No, we’re not leaving Facebook.  My generation will never really let go of Facebook. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful? What do we not give a crap about?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Generation] Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. Also read “ How to Turn a Good White Paper into a Great Demand Generation Piece. find typically a Resource Page with eBooks, white papers, webinars, etc. Bingo!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Generation] 6 Content Marketing Lessons to Learn from Monopoly
    These terms are typically less competitive, making it possible to generate a piece of content (blog post, whitepaper, etc.) A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. Here are a few: 1. Choose Your Piece and Stick With It. Lesson for Content Marketers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Generation] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    When call tracking is associated with your PPC campaigns, it gives you the ability to track the precise number of phone calls that are being generated by your PPC ads. You can track how many calls are generated by individual keywords, by keyword groups and even your PPC efforts as a whole. Inability to effectively optimize campaigns.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 5 easy copywriting rules for your content strategy
    It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Quality content includes many ingredients. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Your tone. Tone is the attitude expressed by your writing.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Generation] How To Build An Online Community
    The beta or pioneer members will help pre-populate the site activity: forum posts, user-generated content, member profiles in the member directory and much more. Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. Finally, look ahead.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Generation] The Mi6 Tweekly: Week of November 29, 2010
    Is loyalty dead and what role can social media play in generating it? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Generation] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Read and just click to share your favorites. Whimsy.” Relatability.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Generation] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. Seems like mobile ads are still generating some impressive results for advertisers, even after they've had time to stew. stew). digress. Facebook Mobile Ad Options for Marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Generation] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    Some of the people they reach will notice and follow you; plus engaging influencers can generate lots of new followers when they share your content. 4. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. Musicians? Not so much. Make sense?
  • HUBSPOT  |  MONDAY, MAY 30, 2011
    [Generation] YouTube Celebrates 6th Birthday With 3 Billion Views Per Day
    YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. Learn how to use video for generating leads and new customers. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Generation] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    Lead Generation Cards. Lead Generation Cards are a visual and compelling way to engage users on Twitter. What are some cool ways your  company is using Twitter for lead generation? Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Generation] Master narratives and framing the debate with B2B marketing
    The fast-growing provider of "inbound marketing" tools promotes the concept relentlessly with a daily dose of useful content for marketers on how to build awareness and generate leads through search engine marketing and social media. Politicians understand this the best. It's critical with B2B marketing, too. Delivered." Make sense?
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Generation] 10 Bizarre Inbound Marketing Strategies that Actually Work
    To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. By mandating a workshop on content marketing, US Waterproofing dramatically increased their staff’s confidence in content marketing, and as a result – their website traffic and lead generation. 6. Be Wacky. Gamification.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 21, 2011
    [Generation] The Top 4 Traits Of A Great Inside Sales Rep
    The higher this rate is, the faster your reps are at generating interest and converting accounts to opportunities based on their conversations. During interviews, candidates typically ask me the same question: “What trait makes someone a great rep for AG?” Phone Skills The best inside sales reps are fast at creating next steps.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Generation] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service ,  Lead Generation , and industry focus such as  B2B Sales , Small Business , Education , Construction , and Travel. B2B Response Databases: Which is Best? B2B Sales? Sales Motivation. Curation
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Generation] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    Landing pages are an indispensable part of inbound lead generation. Calls-to-action, whether in text or button form, are powerful tools for generating traffic to your conversion-optimized landing pages. Danny and Sandy. Johnny and Baby. Noah and Allie. Who can resist a good summer romance? They just, well, " go together.". or 200.
  • VIRALLY BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] What does my little pony have to do with marketing
    It gives us great pleasure to see someone really get it right with our service and generate a ton of leads and adding value to there audience with amazing content. Do you know who your audience is? With so much of the buying process taking place on-line its not always apparent exactly who we are talking too. CONTENT MARKETING Landing Pages
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Generation] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. Tomorrow, Elle and I will present on how to generate demand with content marketing at Intelligent.ly, the “start-up school” that Hodges recently launched. My colleague Elle Woulfe would get a call. Wunderkind Adam Singer of Google’s phone would ring.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 7 Awesome New Mobile Marketing Infographics
    Generational Cell Phone Ownership. As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? Inside the World of Android Usage. How is the Android taking over the world? Text Message Spam.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Generation] MindMatrix: A Unique Marketing Automation Platform for SMB
    Even with the prevalence of marketing automation, marketing departments are still sending  50% of all leads generated over the fence to sales.  It’s an extremely optimistic notion that a majority of those leads will end in a closed deal—at least within any realistic time period! MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Generation] Break Yourself of 4 Misguided Marketing Habits
    This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. We all have habits we''d like to break. Maybe you smoke. That''s it.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] The Ultimate List: 300+ Social Media Statistics
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! It's evident that the evolution of social media has a clear impact on marketing. Videos.
  • INSIGHTIQ BLOG  |  FRIDAY, JULY 8, 2011
    [Generation] Customer Value Management - ValueWatcher
    From there, I can create a list and export it to my content management system for online targeting.  I can also identify those customers who have opted-in to email and send that list to my email system to generate a communication reinforcing the online message. ValueWatcher provides that visibility and more. Here's an example. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Generation] Social Engagement Stories From SXSW
    In just one day at SXSW, the conference generated 94,552 mentions across the web. Austin is buzzing with the thrill of SXSW this week. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. No Really.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Generation] Inbound Marketing Leads Costs Less
    will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JUNE 17, 2013
    [Generation] Run Better Social Media Contests
    They generate leads, opt-ins, sharing, comments and virility.   Many contests and giveaways are designed for lead generation. For example, contests with prizes of $500 or more generated 700% more subscribers than landing pages without contests.  Contests are a staple of social media. Few calculate the odds. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 16, 2011
    [Generation] Are You Calling A List Or Finding Opportunities?
    While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. Use the right resources: How blessed are us inside reps today to be armed with competing database contact generating firms and social networking sites?!
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Generation] The Changing Role of Marketing in the Mobile Age
    Every time we use our networked devices, we are generating and sharing (sometimes involuntarily) an unprecedented amount of data. There has never been a more exciting time to be an online consumer. But all of the things that make this a great time to be a digital consumer also make it an incredibly challenging time to be a digital marketer.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Generation] Efficient Effectiveness: Sales Leadership
    That generates excitement for your products/services. Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S Did I mention the potential of rain?
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Generation] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. But with Timeline rolled out to brand pages , that process is being threatened. Severely. What Now?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Generation] 4 Reasons Call Tracking Never Ends
    That means continuing to get attribution for programs, the leads (calls) they generate and the revenue that results from those leads, as well as providing the appropriate level of detail around those numbers. We have a free white paper you can download now, Call Tracking for Lead Generation: What Marketers Need to Know.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Generation] Please Don’t Mistake Blog Writing for Book Writing
    Ultimately, it’s the buzz you generate, and the audience you develop ( your platform created by the blog ), that attracts a publisher to you—not the writing itself (though of course that’s important too!). Blog writing isn’t the same as book writing. Here’s why. And I agree with her that blogs make bad books. Do you?
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Generation] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 23, 2012
    [Generation] Fearless Competitor is now built on the Genesis Framework
    We decided the booming B2B demand generation company, Find New Customers , deserves a world-class blog that is not only visually stunning, but is also fully search optimized. The best bloggers on Earth, like Chris Brogan , run on the Genesis Framework – a state of the art extension to WordPress. Now Fearless Competitor does too.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Generation] 8 Ways to Think More Like a Publisher & Less Like a Marketer
    In our recent research report, " Lead Generation Lessons From 4,000 Businesses ," we found that businesses that blogged at least 20 times per month generated 5 times more traffic than those who blogged less than 4 times per month. But exactly hows does a publisher think, and how can you apply this thought process to inbound marketing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Generation] Why Your Team Needs a Lead Scoring Model
    The company’s marketing team had become so effective at generating responses to multi-channel marketing activity that its sales funnel was overflowing and the sales team was overworked trying to sort out which leads were worth pursuing. What constitutes a worthwhile lead? Lead scoring also helps sales teams close deals faster. on Thurs.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Generation] Seven Habits of Highly Effective B2B Websites
    Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Generation] 4 Ways Inbound and Outbound Marketing Can Work Together
    But what makes them even more effective at generating leads? It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! Follow Up with Content.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Generation] Measure the Value Prospects Assign to Your Marketing Content
    The overwhelming amount of content available online generates a lot of clutter and noise that your prospects must sort through to find useful information that addresses their needs. There's a lot of talk about measures and metrics. thought I'd share a few ways that I've found it useful to interpret prospect response.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Generation] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 25, 2010
    [Generation] Demand Gen Academy for B2B Marketers
    Track: Lead Generation. Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Demand Gen Academy offers four tracks and 20 half-hour courses for B2B Marketers to hone their skills. Tweet to Deal - Geoffrey Moore, David Thompson.
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