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  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 28 Creative Pinboard Ideas From Real Brands on Pinterest
    With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. 11) User-Generated Board. Let Pinterest users get in on the action with a user-generated pinboard.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
    'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • WWW.BRAINSHARK.COM  |  TUESDAY, JANUARY 29, 2013
    [Generation] Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns
    Since being posted in March 2012, it has gotten close to 9 million views -- not bad for an inbound marketing campaign and a great way to generate brand recognition. Creating a humorous marketing video is a great way to open doors, generate affinity, and leave a lasting impression with your target audience. Demand Generation.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Generation] Marketing Mythbusters: 7 Marketing Myths Debunked
    Sure, you want your content marketing to generate leads. If you’re shying away from social, it might be time to admit that it’s not that you don’t think social can generate leads, but that you don’t know how to use social for lead gen. 'Everyone loves a good myth. It makes for entertaining dinner table conversation. You’ll explode!”—and
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [Generation] [Video] Why You Can’t Afford To Ignore Millennials
    by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. At Harvard he began deep research into the Millennial generation. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Generation] HubSpot's Strategy for Winning the Marketing Automation Horserace
    For example, it might report how much traffic is generated by content from different providers. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation] Social Media for Sales
    In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Generation] Interview with Adam Blitzer, Co-founder and COO, Pardot
    AG:  One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue. With this traditionally being a sales role, how do you view marketing as a revenue generator? Adam is responsible for product management, marketing, and operations. It’s all about hard numbers. Marketing Automation
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Generation] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that the value he provides to the community is good for his business. Wiley & Sons: Online communities are a bit of a paradox. The key is to get members to want to participate.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Generation] How to Pick the Perfect CTA for Every Blog Post
    Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. What we're going to do here is gradually narrow down this list of offers, step by step, so you can pick the one that has the best lead generation potential for the specific blog post you're publishing. 3) Offer Format.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people. 
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Unorthodox?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Generation] A Preview of Our Summer Webinar Series
    In this webinar he''s going to discuss specific ways to generate sales and leads with your blogs. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. This might be the most exciting webinar of the summer.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Generation] How many inquires does it take to make quota?
    It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Generation] The R and the I – What’s Engagement Worth?
    Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Generation] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    If you attend events your audience would be interested in, make videos at these shows as a way to generate new content folks will love. Even with the regular content Larry produces, there’s a professional, credible vibe going on and he generates a lot of authentic engagement as a result. Larry Builds Trust. Brands, take note!
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Generation] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    And to tie this all back to the importance of blogging frequency, in that same study of HubSpot customers, we learned that businesses that blog more than once per week generate 9x more blog email traffic than businesses that blog just once per month. Convinced that you should put more of an effort into generating email subscribers yet?
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Generation] Weinberger Wisdom
    The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Generation] 17 Foolish Mistakes to Avoid as a Guest Blogger
    Example: The following would be a great inbound link for a blogger who wants to generate more traffic to [link] by ranking for the keywords lead generation , used here as the anchor text of the link. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. 1) Having NO Strategy.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Generation] Accelerate Demand using Rich Media
    Display ads have traditionally under-performed other channels for generating top of funnel demand. 90+%  of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. What if you could generate leads directly off your Company’s Facebook page? Email response rates continue to drop today.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Generation] The 4 Worst Things You Can Do As A Content Marketer
    Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Generation] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
    This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. Think creative and out-of-the box when looking to generate buzz, and start by doing it early. Here are three marketing takeaways from the Royal Wedding: 1. Make Exciting News Early.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation] A Brief History of Marketing Technology (and Social Media Marketing)
    These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Generation] How to Include Webinars in Your Content Plan
    Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [Generation] Is Your Industrial Website Still Just a Business Card?
    by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Generation] 6 Steps to Implementing an Effective Lead Management Process
    Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales. Step 2: Generate & Collect Intelligence About Your Leads. The key to generating leads and knowing their source is to create and track content. This is a guest post written by Pam Sahota. What industry market are they in?
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Generation] This Week in Digital Strategy 3.7.14
    Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Generation] 7 Online Techniques to Improve Offline Events
    Hopefully, if you've generated enough buzz about the event and kept that buzz going afterward through creating a successful event and generating positive testimonials from attendees , people who felt like they missed out on an awesome event will want to access the content they missed. Connecting Before an Event. Facebook Events.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Generation] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Speaking of letting go of your control issues, social media is rife with opportunities for user-generated content. And then there are the ones that remember more than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. That's one way to generate reach. Oooh, I like this era!
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] SEO Is Evolving: But Relevant Content Is Still King
    SEO for Lead Generation Kit. Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. How have you seen SEO as a practice change over the last few years? Is search engine rank important?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Generation] Content is the Foundation of Good Relationship Marketing
    Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Generation] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Generate leads. Generate leads. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.  Neat, huh?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Pro tip: Test out several different versions of push message copy to see which one generates the most purchases. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Build Trust to Onboard Effectively. Key Takeaways.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Generation] The continuing rise of Account-Based Marketing: Four keys to success
    Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, MARCH 16, 2012
    [Generation] Never Write a Sales Proposal Without Asking This First
    ” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Generation] How to Create a Killer Email Offer in 10 Minutes or Less
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Lately there's been a lot of talk about ROI and email. It has been a particularly hot topic among the sales team here at HubSpot. If you have the right methodology, creating a killer email offer can become less painful.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. 'More and more firms are coming to understand the power of content marketing. What’s missing?
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Generation] Online Customer Communities Change Companies
    Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Generation] What Drives Us? 4 Keys to Creating Compelling Content
    Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Generation] 5 Key Questions for Sales
    'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. As our research shows, customers are now 57% of the way through the purchase decision before engaging with a supplier.
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Generation] 3 Ways to Keep Your Sales Kickoff Alive
    approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives. 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Generation] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 20, 2009
    [Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 1, 2011
    [Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
    Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Generation] 5 Steps to a Successful Email Lead Nurturing Campaign
    Generate new leads? If you're generating great leads but your sales team isn't following up, your effort is wasted. Interested in generating new leads or email opt-ins? I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. Well, not a PhD or special expertise.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Generation] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! Facebook. Twitter. Pinterest. YouTube. Google+. SlideShare.
  • WWW.BRAINSHARK.COM  |  MONDAY, FEBRUARY 18, 2013
    [Generation] Do You Have Your Content Team in Place?
    We write a lot on this blog about the benefits of video marketing , with increased brand awareness and more effective demand generation being just a couple. Demand Generation. Demand generation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Generation] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    If you want to really generate and nurture leads through social media , do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Image credit: ssoosay.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Generation] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. . turned to Vidyard to centralize video performance management and enhance lead generation programs. Honeywell.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Hiring an SEO Firm? A Cautionary Tale
    During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Have specific goals like ‘X number of new leads generated' and '5% conversion of visitors to lead.' Directory investment evaluation.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] 7 Steps for Getting More Mileage Out of Your Blog Content
    Hopefully that content is already search engine optimized and you’re promoting it in social media to generate as much initial traffic as you can. Did your topics pages generate a lot of buzz and visitors? This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation] A Content Marketing Reality Check
    "When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity. The water supply?
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Friends Don't Give Friends Poor Quality Leads
    nterest Generate interest from the buyer in learning what's possible and how to achieve a new and better reality than the one they have today. Want to learn more about how to build a lead generation engine that can make good friends of your sales and marketing team? The Executives' Guide to Building a Lead Generation Engine.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.   You should definitely check out Jesse Noyes’  10 fast facts about Facebook. In fact, that user base is actually the product. 
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] 4 Ways to Engage Millenials
    Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 29, 2013
    [Generation] Have top influencers author your sites to appease Google search
    'It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Generation] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." They see content as a means to change the success rate of customers.They see it as a means to do something with the attention content generates capture a lead, nurture it and ultimately sell products/services. One of the foremost in the field is Jeff Molander.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Generation] Set the Record Straight: Marketing Automation vs. Email Programs
    remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Generation] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Call for User-Generated Content. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. 'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. Leverage a Familiar Tale.
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Generation] The 5 (Reasons) and 10 (Ways) to Nurture
    'Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. There are five solid reasons for this, beginning with the nature of B2B sales: 1.     B2B buyers are not impulse purchasers. This means a stretched-out period of consideration. Leads are expensive.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Generation] Act-On Inbound has arrived
    Measure the true ROI from Google AdWords pay per click (PPC) campaigns by measuring results from clickthrough to lead generation, opportunity creation and revenue generation. 'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] More Data Does NOT Equal Better Insights
    We generate it from our own activity or research; we collect and capture tons more from external sources. 'We’re drowning in data. As the number of channels and customer touches expand, so does the amount of data coming from them. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. So, now what? . Data .
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] The Five Metrics that Must be on Your Marketing Dashboard
    Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Generation] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. Photo credit: Intersection Consulting. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Knock, Knock.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Generation] What Sales Wants From Marketing (Besides More Leads)
    Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. And sales reps value this help.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Does Your Drip Marketing Leak Leads?
    Rather, relevant information generates increased response rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Generation] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
    The beauty of our integration is that it enables you to use Salesforce.com to not only track how different marketing campaigns, ads, and content generate phone leads, but also follow those leads through the sales process to revenue. Our news: Ifbyphone has been named the 2012 Communications Solutions Product of the Year by TMC!
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Shakespeare Was an Aggregating Social-Media Pirate
    ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    From a B2B demand generation perspective, how does this, if any, change the way you strategize communication and marketing to business leaders? 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. love that strategizing is included in results.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Generation] How Social Media are Challenging the Old Media Business Models
    According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
    During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] Account-Based Marketing: The Key to B2B Success
    'Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. You can resolve that problem and significantly improve your marketing results by doing something called account-based marketing. Start From The Top of the Funnel.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
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