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  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Nooooooo! Don’t sell, ask.
  • B2B MARKETING TRACTION  |  SUNDAY, JANUARY 10, 2010
    [Generation] Tenacity is Key When Marketing Clean Technologies
    Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. Tweet. attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. He talked about the City of L.A.’s
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Generation] Effective Marketing Isn’t Easy — Or Cheap
    You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 17, 2012
    [Generation] Effective Marketing Isn’t Easy — Or Cheap
    You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Generation] The Simple Anatomy of a Conversion-Optimized Blog
    Carefully crafted blog posts can do wonders for your lead generation efforts. Anatomy of a Lead Generating Blog Post. Sidebar/Banner Calls-to-Action (CTAs): In addition to the individual blog articles you publish, the homepage for you blog can help generate leads in itself. But what's even better than all that? LEADS!
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Generation] 5 Things You Need to Know About Call Tracking Software
    You need to know which referring sites, online channels, PPC ads, keywords, and organic search terms are generating phone calls and which are not. Which marketing channels are generating phone calls? They don't know which channels generate phone calls. Hopefully this helps.5 things you need to know about call tracking software.
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Generation] 12 Little Things to Check Before Your Next Web Conference Call
    If the tool does not automatically generate instructions to join the meeting (most do), write a sentence or two telling your attendee how to virtually meet you when the time comes. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Prepared contract? Check. Check. Lucky pen?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    IBM estimated in 2012 that every two days we create as much data as was generated in all of human history up to 2003. When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . was talking with my dad the other day about memory.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
    Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t. And for many companies, the “alignment gap” seems to be growing.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Generation] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Your value prop separates you from everyone else, so use that to pique your profile visitor’s interest and generate immediate interest in you. asked him what it was.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Generation] The Metrics You Need to Measure Lead Nurturing Success
    So we're going to dive into some core lead nurturing metrics and explain how you can use them to measure and improve the performance of your campaigns -- which generates more leads and customers! To improve your time to customer conversion, analyze how effective you are at generating marketing qualified leads (MQLs) with your lead nurturing.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Generation] 5 Habits of Superstar Marketers
    Investment in marketing, whether in dollars or staff resources, is meant to generate or maintain company revenue. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. Habits of Superstar Marketers.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Generation] How Social Media Turned a Brand Into a Revolution
    Just a few months ago, I declared in “ Is Social Media Creating a Generation of Cowards? &# that I agreed with Malcom Gladwell’s now famous contention that “the revolution will not be tweeted. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? Yes, I was.  branded revolution. For all of us.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    The aim of the tools is to help "website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites." How much web traffic Twitter generates for their website. Facebook Launches the Subscribe Button. Twitter Announces Twitter Web Analytics. Connect with HubSpot
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 28, 2013
    [Generation] How the New SEO Affects Your Web Marketing Efforts
    Then, six months, two years — or worse — five years later can’t figure out why it’s not generating business. 'If you’d like to learn more about how the “new SEO” is affecting your online marketing efforts, I have two resources for you. You can find it and others on SlideSshare — more to come!).
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Generation] 5 Essential Books to Understand B2B Sales 2.0
    To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. His consultancy helps clients increase revenue generation by the use of CRM systems. Sales 2.0. By Anneke Seley. principles to boost sales leads and overall revenue.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. But let’s face it, not all marketers have the resources or the time to create this sort of content. Starting Your Design.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Generation] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” The State of Digital Marketing. This describes 20% of buyers. ” View it here. .
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Generation] Who is following your digital footprints?
    But consider for a moment all of the information that has been generated about you and with whom that information may be shared. Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Who is following your digital footprints? For pragmatists, this decision is easy.
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [Generation] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    In using various technologies to create a program for users to hold “actionable conversations”, National Instruments has built a community of 140,000+ scientists and engineers that are co-innovating with the company to improve existing offerings and identify altogether new revenue-generating products. Naturally, I count myself among them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Generation] The Anti-Blog Post to Writing Better Blog Posts.
    It’s tough to go personal and open yourself up, especially with all those trolls out there, but that’s the only advantage you have over robots and computer-generated content. In I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. Frizzzzzle.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 13, 2011
    [Generation] Marketing Metrics: The key to marketing ROI
    In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. Don’t believe this? and the specific source of your interest.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation] Cloud Marketing Triggering an Application Land Rush
    Just as engineering departments get budgetary leverage by reusing platform technology built by another company for cloud marketing purposes, marketing departments also get revenue-boosting leverage in the form of market awareness, interest, lead generation and the inherent value already baked into the cloud marketing platform itself.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Generation] More than TV: Reflections from NCTA - Part 1
    The exponentially growing appetite for social media applications is evidence that this form of connectivity will continue to grow in importance—particularly among younger generations. Social media applications will play a key role in building the next generation of loyal content users," said Adriana Waterston of Horowitz.
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Generation] Guest Post: Best Practices in Marketing Automation
    Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Generation] Big Data For Marketing: I Want My Real-Time Dashboard
    want to combine the powerful forces of Big Data for marketing, the “noise” of all the social conversations, the power of understanding prospect intentions in search insights with the results generated in web analytics. “Data is the new oil.” And this is also why I want a real-time, big data marketing dashboard.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Generation] SEO and Content Marketing Work Together
    However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.  Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. 
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Generation] SEO and Content Marketing Work Together
    However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.  Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. 
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Generation] Why Content is Still King in Higher Education Marketing
    They are part of the digital generation, brought up with computers, smart phones and other digital devices. Prospective students today use the Internet, plain and simple. College Websites Need To Be Easy To Use. college's website is the first destination for many prospective students and parents when beginning to research schools.
  • EB2BLEADS  |  MONDAY, MAY 2, 2011
    [Generation] Outsourced B2B Marketing Or In House Teams – Which Should You Choose ?
    Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation, that understands the process and components required to build an effective lead generation and nurturing system. Article Provided By: eB2BLeads - B2B Online Marketing & Lead Generation. Low Salary.
  • EB2BLEADS  |  TUESDAY, MAY 3, 2011
    [Generation] Should You Use An In-house Or Outsourced B2B Marketing Team
    Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation , that understands the process and components required to build an effective lead generation and nurturing system. B2B Marketing specialist in online Lead Generation and Lead Nurturing Low Salary. Sub Total.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Generation] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that the value he provides to the community is good for his business. Wiley & Sons: Online communities are a bit of a paradox. The key is to get members to want to participate.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 1, 2011
    [Generation] Innovative Uses of QR Codes by the AEC Industry
    One QR code on the permit generates a GIS map of the parcel that relates to the permit and the other QR code links the user to the permit detail report website. Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. What are QR codes?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Generation] 4 Ways to Maximize Your Business' Facebook Presence
    For Coca-Cola, its average Facebook post generates 236 comments and 1,749 'likes.' Try posting content that incorporates different topics, writing styles, tones, and formats to see which type of content generates the most reactions from your audience. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Generation] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    Advertising And Marketing Is Selling In Words And Selling Is Advertising And Marketing Marketing and advertising has only one purpose and that is to generate leads or make sales, and what generates leads and sales ? Marketing and sales have been separated for far too long. It’s the selling of ideas and concepts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2010
    [Generation] LinkedIn: A goldmine of business opportunity
    This story features LinkedIn, a powerhouse generator of business connections.  . We are the first generation to have access to free, instantaneous, global communication.  If This is the third and final (for now) personal case study on how the social web delivers unexpected business benefits. Can you take on a new account?&#.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Generation] Drip Campaigns: Tips From Marketing Automation Monday
    We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] Tips To Power Your Sales Funnel With Video Content
    Don’t restrict access, but don’t lose out on lead generation opportunities either. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. Buyer Personas.
  • CK'S B2B BLOG  |  MONDAY, MAY 2, 2011
    [Generation] New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing
    And speaking of The Mobile Revolution & B2B, I'll be speaking on this very subject at The MarketingProfs B2B Forum in June, along with a power-packed agenda at the event across B2B marketing topics including social media, lead generation, content marketing, ROI tracking and much more. Access the article here. B2B Mobile Marketing
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Generation] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Generation] [Video] What If You Couldn't Get Any New Customers?
    What if your income next year was 100% dependent on sales you generated from your customer base? Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Generation] Just Another SEO Manifesto
    Employ the best editorial minds (and standards) to generate truly powerful content. I f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Generation] 13 Reasons to Attend Insider Summit 2013 #IS13
    Koka Sexton , Founder of Social Selling University, and top SSU contributors and social selling experts will present tips and tricks on how social media can increase volume of lead generation, decrease marketing costs, accelerate sales cycles, and help account managers win renewal business. Mark your calendar for May 21-22, 2013.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 27, 2010
    [Generation] New Marketing Data: 2x PPC Performance with Social Media
    Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. Are you a PPC junkie? Double Your PPC Leads at Half the Cost.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Generation] He Tweeted, She Tweeted: Men vs. Women On Twitter [Infographic]
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. One evening last week, I conjured up a reasonably clever way to make a pretty good guess as to the gender of a Twitter user. But, I got it done. Men vs. Women On Twitter.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Generation] Marketing Automation- Keep Them Coming Back For More
    Typically, most marketers would immediately begin creating new lead generation campaigns and programs but if you have a revenue cycle model in place, you should look at your different stages and focus on improving conversion rates between these stages rather than generating new broad-based email campaigns.  Everything is predictable. 
  • FATHOM  |  MONDAY, AUGUST 4, 2014
    [Generation] Laws of Marketing Power: Plan All the Way to the End
    We all are familiar with marketing plans and setting goals, especially in the post-recession world, where tracking and revenue-generation reign supreme. Once you establish a lead/sales quota, planning activities to generate and nurture them is the next obvious step. '“The ending is everything.”
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Generation] What Is Revenue Marketing?
    True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Generation] 5 Ways to Reignite Cold Sales Leads
    You can try Nearstream for social lead generation  here. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Generation] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    Mike is the consummate sales and marketing executive, leading both the growth of Green Leads and the techniques and practices behind Green Leads' demand generation success. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. It creates clean data. It
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Generation] The 11 Key Elements of Amazing Copywriting
    Generates Leads. And, of course, fabulous copywriting generates leads so sales people can do what sales people do best: sell. 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Those guys are just so darn good at what they do. And I think I’m on to their secret. Empathizes.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Generation] 5 Creative Ways to Recycle Content
    If you notice that a blog article isn't as up-to-date as it could be but is still generating a ton of traffic, leads, or is even ranking very highly for a competitive keyword for your business, don't update it and publish as a new post. E-C-Y-C-L-E. Recycle content , that is. And saving time and effort is still saving something , right?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Best Email Marketing Tips, Tactics and Metrics of 2010
    It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. Karen J. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 24, 2013
    [Generation] When you are doing nothing, you are doing something
    He tours and performs globally and has influenced a generation of players. He tours and performs globally and has influenced a generation of players. ' . By Preston Reed, {grow} Community Member. At this time of year when we traditionally find some time to rest, I think it is important to reflect on the important work of doing nothing.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Generation] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. 'The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. Call Tracking Virtual Call Center
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Generation] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 'Link building remains a critical component of SEO performance.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    And finally, the ability to “observe and digest” the world happenings combined with the above skills will create new generations of leanrers that will be able to cope with the monumental changes taking place. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas. This will not only help you with research, but also with generating additional content ideas. Classes. Events Calendar. Contact Us. About OMI. No, really, it is. Content Curation.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 14, 2010
    [Generation] Poll: Marketers Uncertain About Lead Value
    In a June survey, EXHIBITOR magazine found out that “ only 47% of companies track leads generated at trade shows and events throughout the sales cycle.” If the value of a lead is unknown, you won’t be investing in lead generation. How much is a referral lead worth to you? Why is not tracking lead value problematic?
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Generation] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    Regular business blogging and content creation is the best way to generate more traffic to your website. You'll learn how to put the right systems in place to start generating precious leads from all that business blogging and social media engagement. Wondering what you should start with or what to turn to next? Connect with HubSpot
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Generation] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    The Make A Wish Foundation facebook post below is an excellent example of a charity using story-telling to generate donations through hope. 4) YouTube User-Generated Content. And if you decide to record your webinar, you can use it as a donor-generating content asset to keep new donors in your pipeline coming back for more.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Generation] 10 Posts That Re-Energize Your B2B Blog
    This assumes that you have been blogging for six months to a year and you generated enough traffic that you are committed to continuing publishing. Related posts: 5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and. Update Your Most Viewed Post. Critique Your First Post.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JULY 20, 2010
    [Generation] How to Use Facebook for B2B
    In addition to helping select and implement the right marketing automation software, Mac and his Acquire B2B colleagues (of which I am one) can help you design and implement your B2B lead generation and lead nurturing campaigns as well as to improve your results and ROI. July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Provide timely content. Be action-oriented.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Generation] Branding and data – the new alliance
    If I am ready to buy, I don’t need or want the lead generation white paper. trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Some data was also recorded on the early CRM systems such as ACT.
  • REPUTATION TO REVENUE  |  WEDNESDAY, NOVEMBER 18, 2009
    [Generation] Reengineering the white paper, part 1
    They're unoriginal, boring, and overly promotional, which pretty much rules out having the intended impact of generating interest and leads. Several months ago, I began talking with colleagues Bob Buday and Tim Parker about "reengineering the white paper." they are developed and marketed the right way. Photo by kevindooley.  .
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. 'It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. buyer committee). account and job title combinations).  
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] The Marketer who Cried “LEAD!”
    Want to learn more about how to build a lead generation engine that will have your sales team singing your praises? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. Here is a Lead!
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Generation] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. 'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. Facebook mobile image uploads.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Generation] Applying AIDA for B2B Branding in Social Media
    Because attention is some ephemeral, it’s critical for B2B marketers to generate real interest immediately. An awesome hook or headline will capture attention and generate enough interest for a prospect to read a post, follow your tweets or otherwise lurk on the sidelines while they learn more about your business. The answer?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Generation] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    5) Generation Demographic. What generation demographic does this donor fall into? There is a wealth of information online about generational giving trends. Most of this information provides strategies and tactics for targeting your fundraising efforts toward these generational donors. Nobody? Still no one? 6) Affiliation.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 27, 2014
    [Generation] Keeping Your Office Running During the Polar Vortex
    Download our free white paper, The Next Generation of Virtual Call Centers. 'The polar vortex (as this horrible, frigid weather has become known) is having a negative effect on many a business as employees and customers alike, fearing hypothermia and dog sled traffic, stay in their homes. Offer Warm Beverages. Make the Phone Your Best Friend.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Generation] Why There Is No Such Thing as Black Hat SEO
    The thing that I found interesting has been the deluge of emails and forum discussions the article and the topic have generated. 'Last week our resident SEO expert, Jeremy ''The Bomb.com'' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On. The article was well done. Black hat is working.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Catch on Command
    Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. Just like that day on the river.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Generation] Are Salespeople Screwing Up B2B Marketing Performance?
    This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. Or to screw it up. get a lot of email as a result.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Generation] Sales and Social Media-3 Keys
    He’s also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR. . Three Key Social Media Tactics for Sales. Stay current on what your company is doing with social media.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Generation] So what is native advertising?
    In the past few years, however, the majority of these apparently consumer generated content are agency-produced and agency-promoted. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. guess we can call it buzz advertising, if you will.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    By acknowledging the specific questions manufacturers are asking (i.e., “What can we do to train younger workers as the older generation retires?” 'I’m not a huge fan of Hemingway. I Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting. what’s not written on the page).
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
    They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation] 4 Ways to Drive ROI with Facebook and Marketing Automation
    Generate new leads with Offer ads. They’re a great way to share e-books, slide decks, and other great content, and most importantly, to generate new leads. 'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Segment your ads with Custom Audiences. Find new addressable prospects with Lookalike Audiences  .
  • HUBSPOT  |  TUESDAY, MAY 4, 2010
    [Generation] 5 Best Practices for Lead Nurturing Emails
    According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation] Facebook Cracks Down on News Feed Spam From Brand Pages
    Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. It''s a way of gaming Facebook''s News Feed algorithm to generate more distribution and, thus, exposure for their brand. 'We all hate spam.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 10, 2012
    [Generation] Genoo Adds SEO To Web Site Management and Marketing Automation
    ve revised my big list of demand generation vendors to reflect this. I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. per month per user.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    Each blog post is an opportunity to generate new leads. 'Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Here''s why. Every week new B2B websites are launched. Maybe they inherited the site from a predecessor.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Generation] Launching an E-Commerce Site? Don’t Forget Your Phone!
    Fact : The widespread adoption of mobile technology is further increasing the amount of money and time spent on online stores, which are expected to generate $370 billion in the United States alone by 2017. Understanding the finite details of lead generation is key when making budget decisions for campaigns in the future. trillion.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Generation] Taking Your Team to the SEO Super Bowl
    The content team is busy writing, campaigns are being launched, landing pages are being tested, and you’re starting to generate buzz in various social networks. Dig into analytics to generate new content ideas, identify guest post locations, see campaign performance metrics, and locate any areas where you can improve conversions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, MARCH 20, 2011
    [Generation] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
    Today's guest post is from Mike Damphousse, CEO/CMO of Green Leads and demand generation expert. _.   My team lives by these tools and could not do b2b appointment setting or qualified lead generation without them.   Jill has asked me to talk about a day in the live of a sales person using Sales 2.0 tools.
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] How to get traffic to your corporate blog
    As search engines also started indexing social media content, you can get good search engine traffic by spreading your search engine traffic is one of the best ways to generate traffic for your blog. How many sales leads does your website generate? Corporate blogs play a crucial role in the success of business online. Use Ping Tools.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] How to Optimize Your Website for Sales Prospects
    That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. In font size 8.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Generation] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    For instance, if you call an IT Manager or a Database administrator, they will inform you of all the challenges they are experiencing every day that is taking them away from other revenue generating tasks that they could be focused on. I was recently reading a comment posted on Linkedin that really caught my attention.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Generation] Email Sins - Don’t Make Me Block You
    No useful content - Unlike professionally-written lead generation emails, these messages don't contain any useful content. As the hard-working Savvy team builds a bigger audience, we find that we are also attracting more and more unsolicited offers for services ranging from SEO to marketing automation to domain name insurance. For real?
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Generation] K’s Top Five for the Week – November 12
    Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Hope you find something you like.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
    After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it. Search.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Generation] How to Overcome Disparate Data Challenges with Marketing Automation
    In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. Is Your Data Foundation For a House or Tent?
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