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  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.   You should definitely check out Jesse Noyes’  10 fast facts about Facebook. In fact, that user base is actually the product. 
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] 4 Ways to Engage Millenials
    Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Generation] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." They see content as a means to change the success rate of customers.They see it as a means to do something with the attention content generates capture a lead, nurture it and ultimately sell products/services. One of the foremost in the field is Jeff Molander.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Generation] Set the Record Straight: Marketing Automation vs. Email Programs
    remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Generation] Content Syndication: 3 Key Techniques
    In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] The Best Free iPad Apps for B2B Marketers
    Nothing below is so compelling that it will make you rush out and buy an iPad tomorrow, but there are some neat apps available, and when you start to consider the 2nd generation iPad (that’s the one that’s coming with a camera, maybe available this fall), you’ll have a head start on some free apps to look download.
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] The Five Metrics that Must be on Your Marketing Dashboard
    Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Generation] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
    Curious how this spreadsheet can help you with content idea generation? You can also visit our Blog Topic Generator to get a year''s worth of headlines created for you -- if this brainstorming just isn''t up your alley. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    and Mobile will be the next generation. Can mobile marketing live up to it’s high earning hype? don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Generation] Social Media Marketers: Are You Getting Social Media Wrong?
    Comments Comments Related Stories Social Media Influence: Understanding the New Generation ¨C¨ Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media. Why would you ignore the numbers? Create your own masterpiece.”
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Generation] 10 New Websites to Add to Your Social Media Blog List in 2013
    For his recent practical posts, check out A New Way to Connect Twitter to Lead Generation  and 3 Ways to Use the Value of a Like or Follow. Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Generation] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Generation] SME marketing channel preferences revealed
    million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce.  There are 1.3 Moreover, they’re big buyers of B2B products and services.  Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources. 
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Shakespeare Was an Aggregating Social-Media Pirate
    ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
    It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    As Doug explained in his CMW session, content marketing is becoming a “home run game” – most marketing departments generate only a few truly exceptional content pieces each year, and that’s fine, because you only need a few. 'Author: Maggie Jones Couldn’t make it to Content Marketing World this year? and orange glazed donuts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Generation] Grabbing and Owning a Seat at the Revenue Table
    The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. It Takes Speed, Quickness, and Finesse.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Generation] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . Blogs.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. 1) Walt Disney. The result?
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Generation] How Social Media are Challenging the Old Media Business Models
    According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Generation] 6 Perfect Places for Your Email Sign up Forms
    By purchasing a lead generation card, you’ll attract a whole host of new customers. For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Generation] 11 Clever Ways for Marketers to Reconvert Their Leads
    Better Lead Intelligence: Finally, the more reconversions you can generate, the richer your lead intelligence will be. But just as there's more than one way to skin a cat, there's more than one way to generate reconversions, so if you're looking to reconvert more of your prospects, here are 11 great tips to help you do just that.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Generation] The 5 laws of effective e-Commerce websites
    Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Maximize your SEO benefit on Google+ in 8 simple steps
    And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Generation] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. How do you do it? Always.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Generation] Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, the more information someone can find out about you ahead of time, the better chance you have of generating qualified traffic and leads. It makes sense. About Us. Directories.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Generation] Six Ways to Search-Optimize a Blog
    Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation] How to Fix 4 Toxic Marketing Problems With Analytics
    Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard. I'll just swag it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Generation] 13 Eye-Catching Examples of Twitter's New Header Images
    those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Generation] B2B Marketing Insider Top Posts Of 2011
    Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. 20 Quotes To Inspire Your Marketing  This post came out of nowhere to be the third largest traffic generating post on my site. Photo Source.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Generation] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] How to Be the Sally Field of B2B Email
    Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Generation] 12+ Tips for Trade Show Success
    The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Generation] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Generation] LA Fire Department has lessons for B2B marketers
    In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Generation] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? So Come All Ye Bloggers ! It's time to deck the halls with the top marketing stories of the week. Not bad!
  • B2B VOICES  |  MONDAY, DECEMBER 23, 2013
    [Generation] What B2B Communicators Can Learn from Bruce Lee
    Are they about sales and lead generation ? We saw a lot of changes in 2013 in content marketing, metrics and lead generation, so knowing what you want to achieve in 2014 can be difficult to define sometimes and we already know the landscape will change — from the tools you use to the new competitors. ” Bruce Lee. Bruce Lee.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
    Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. 15, over $10.5
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Generation] 4 ways to keep a blog on schedule
    Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Generation] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    Like me, you may be growing weary of but also are fascinated by reports about the crazy amounts of referral traffic generated via Pinterest, the visual content marketing poster child.  There’s been much buzz recently about the use of images in social media marketing.  Facebook’s Timeline is all about pretty pictures. Brains or beauty?
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
  • DIGITAL VOICES  |  THURSDAY, MARCH 31, 2011
    [Generation] Keeping Design in Mind: Creating a Curiosity Cascade
    If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images [2]. The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer? 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Generation] Don’t Baffle your Prospects with “Corporate-speak.”
    Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Marketing Clichés Part Two
    While it was originally used in reference to software companies using their own internally-generated tools for software development, its usage has spread to other areas as well. In my last post on marketing cliches , I talked about the origins of six commonly used clichés that have meaning in many areas, including B2B marketing. 
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Generation] Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan
    For example, if you are paying $90 to generate trial customers this quarter, your goal should be to get that number down to $85 next quarter and so forth.  Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.”  marketing and sales machine is predictable.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Generation] Stop Being a Marketer. Start Being a Publisher.
    As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Generation] Is All Content Created Equal?
    You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    Hootsuite has proven to be a big time saver, lead generator, and social nurturing tool and should be apart of any sales/marketers toolbelt. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Enjoy the weekend
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Generation] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Generation] LinkedIn Sponsored Updates: A Beginner’s Guide
    Aside from creating relevant, effective content (which we’ll discuss later in this article), using these filters to narrowly target your audience is the real key to help you achieve your advertising goals—whether that’s generating more leads, increasing brand awareness or positioning your company as a thought leader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] Are you prepared to deal with social media backlash?
    The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations. Transparency is everything.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] How to Write a Whitepaper That Will Capture Leads
    So what constitutes a great lead-generating whitepaper? You can explore topics in social media and community sites that generate a lot of comments. Free Download: Lead Generation 5-Pack. Download the free Lead Generation 5-Pack. Crafting a good whitepaper isn’t easy. Style. Intent. Find a topic that feeds a need.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Generation] 7 Habits of a Highly Effective Landing Page
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Generation] Dead Man Blogging
    We are the first generation who can potentially live forever through our personal published works. Another cottage industry is the curation of digital assets for future generations.  “Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. was lucky.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Generation] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” We are trending in San Francisco.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Reviewing Our 2010 B2B Social Media Predictions
    Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Generation] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. It takes time, dedication, and hard work to create great content and generate inbound leads. Turns out that customer learned a tough lesson about the cost and value of outbound marketing as a result.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Generation] Great Events This Week
    There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Generation] Move From Branded Content To A Content Brand
    In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [Generation] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation] 25 social media listening aids to increase your hearing
    So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. Image credit: Young Digital Lab. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    'Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Generation] Marketing is Still Hard, Agencies Are Here to Stay
    Customers often ask what different types of services agencies offer that can help with their lead generation efforts. When clients ask me what some of the hurdles are to quickly executing a demand generation effort, I quickly point to data quality.  Below are examples of the typical value-added services that agencies often provide.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Include Clear Calls-to-Action for Lead Generation. The homepage of your company’s website is your most valuable online real estate.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Generation] 14 Must Attend Dreamforce Sessions for Marketers
    Jeff Ragovin, Buddy Media’s Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Generation] 4 Ways News Releases Boost SEO
    Are you looking for another way to generate more content pages? With a little thought, you can generate numerous ideas for creating newsroom articles. Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? You can read more from Greg on his B2B Inbound Blog or follow him on Twitter.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Generation] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    Finally, the sales team asks that every new piece of content have a call-to-action at the bottom to get visitors to sign up for a “free” promotion in order to generate warm leads.  But first, a question… “What would you do if your website could do anything?” Sounds great, right? WordPress Plugins
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Generation] A simple strategy to convert blog visitors into sales leads
    That in fact, the trust and thought-leadership that regular b2b business blogging generates is spotted by a cursory glance. Could we be making more use of our RSS feed to generate leads? If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to generate leads for your sales team? Making these buttons clickable is as simple as generating the right code to hyperlink it to. 'Want to earn money for your business? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Enjoy!
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Generation] Help the Unemployed Stormtroopers [Comedy Video]
    Want to learn effective ways for generating leads and marketing in a economic downturn? After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos?
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