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  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Generation] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
    As President of the sales lead generation company Find New Customers, it is my mission to keep you abreast of what’s happening in marketing today. I just wish to share the conclusion. You can read the full press release here. The 2013 Chief Marketing Officer ROI Study. Leading companies invest more in marketing. ” . Tweet This!  .
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] Inbound Leads Cost 61% Less Than Outbound [New Data]
    HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The survey also asked participants to classify each lead generation category as 'Below Average Cost,' 'Near Average Cost,' or 'Above Average Cost'.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Generation] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. But with Timeline rolled out to brand pages , that process is being threatened. Severely. What Now?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Generation] An Example Of Social Prospecting Gone Wrong
    This is the risk some organizations take when they try to implement social media into their lead generation process. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Let me provide an example of one of the biggest “no-no’s” on Twitter when it comes to social prospecting.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Generation] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Amount of revenue generated by program? Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Generation] Why You Need Marketing Analytics, Not Web Analytics
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 25, 2011
    [Generation] Why You Should Be Happy Before You Blog
    Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. Who is your audience? Digg this!
  • MI6 MARKETING AGENCY  |  FRIDAY, JANUARY 27, 2012
    [Generation] Apple Taking a Bite Out of Facebook and Google
    Our advice is to create great content that generates word of mouth via social sharing and commenting. By the way, Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 26, 2016
    [Generation] I Just Googled Your Business Name: Do You Need to Improve Your SEO?
    But even if you don’t have a store front (or your ideal client base is much broader geographically) local directories and trade directories can generate awareness, traffic and clicks, which search engines love. Oh no! If I Googled your business name, what would I find? Are you easy to get found online? So what can you do? Downshift.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Hession is the President and Founder of Oceanos , a marketing technology company that designs data management strategies and solutions.  As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. Although, in marketing, data has historically been a thorn in the side. buyer committee).
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Generation] 6 B2B Marketing Best Practices for Instagram
    This social network doesn’t leave much in terms of engagement beyond liking and commenting, so make sure you do both to generate impressions and boost the interactions between yours and other companies. 5. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. It should be.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Generation] Free vs. Paid Content Marketing – How to Choose?
    Content marketing has become a driving force in lead generation. Many established thought leaders have found this a valuable technique for driving attention to their content and developing a magnet strategy for their lead generation efforts. But ultimately, there is no “right&# way to provide content to generate leads.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Generation] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Look for a solution that matches your short and long term goals and will help turn your marketing into a revenue-generating sales partner. Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. And so forth.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Generation] B2B Marketing Directions: Why Provocative Content Works Best for Acquiring Leads
    Therefore, they are less likely to respond to lead generation campaigns. Consistently acquiring enough new leads has become a major challenge for many B2B companies. It’s now clear that compelling marketing content is essential for successful B2B lead acquisition. So, what kind of content is most effective for acquiring new leads?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Generation] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Lasica share insights from Becky Brown of Intel, Michael Brito of Edelman and others on how to generate revenue through social media. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Generation] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Generation] Named account marketing: new tools and techniques to reach a limited universe
    similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. “In What a luxury! Makino’s approach?  Data discovery.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Generation] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? I’ll give you a hint: organization and consistency is key! Then, analyze the performance of those articles in terms of metrics like views, social shares, leads generated, as well as feedback from comments.
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Generation] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making. The evidence?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Generation] 5 Tools to Manage Your Freelance Content Team
    Working with so many freelancers can become complicated, and it’s important for you to evaluate how much money is being spent vs. how much is being generated through your efforts. It also generates detailed reports so you know where you are in terms of your finances. This is where freelance employees come into play. 2.Blogging  .
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Generation] Rapid Notify Sees 20% Leap in Closing Rates
    You can read all about it in this new case study: Rapid Notify Increases Opportunity Generation by 50% – While Reducing Manual Labor Processes by 416 Hours Per/Year. We love success stories, especially when it’s our customers experiencing the success. There’s much more to the story than just lower costs.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Generation] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Analyzing how your landing pages are performing can provide you with some great insights about the strengths and weaknesses of your lead generation efforts. How well are they generating traffic, leads, and customers as a whole? On average, landing pages generate a 5-15% conversion rate. Or at least, there should be. It's true!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    According to a USC study, we may be the last generation to brush our teeth. According to a USC study, we may be the last generation to brush our teeth. The USC researcher also concludes that inflatable penguins will consume 68% more content than humans and 47% more than most mollusks by 2016. So between consuming content for 15.5
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Generation] The Ultimate Facebook Marketing Cheat Sheet
    This will help you generate new fans! Use Links & Calls-to-Action to Generate Leads: Start generating leads from Facebook! Optimize your Page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page. link] at [link]. 3.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Generation] 20 Simple Ways to Boost Blog Subscribers
    20 Simple Ways to Generate More Blog Subscribers. 1) Clearly Display the Subscription Button/Email Opt-In Form. Because other blogs can be a great source of readers who don't know about your own blog, you can use your author byline as a way to generate new subscribers. One of these factors is a growing subscriber base. Read this post.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Generation] How to Work Faster in Excel: 6 Helpful Tips & Features
    We often need to calculate the differences between dates in our spreadsheets -- particularly when formatting tables to be used to generate charts and graphs. You’ve got to select your data set, generate the chart, and ensure that the data is being displayed correctly. and who doesn't need more hours back in their day? or here.).
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Google+ Finally Launches Business Pages
    Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. The day we've all been waiting for in anticipation is finally here (kind of). Here's a quick video overview from Google.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Generation] LinkedIn is the New B2B Media Powerhouse
    One Response to LinkedIn is the New B2B Media Powerhouse Pingback: 100 Million Reasons to Use LinkedIn for B2B Demand Generation « Lauren On Demand Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. Content marketing moves incredibly fast. Source: CMI ). 2. Source: DemandMetric ). 3.
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [Generation] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    When it comes to shifting from lead generation – in which marketers produce as many leads as possible before qualifying them later in the process – to account-based marketing, where an organization strategically considers and communicates with prospects, there’s a simple quote to sum it up. It can be really efficient.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Top Landing Pages Don’t Play 20 Questions
    Read the case study to see all of the gains Marketo experienced with their lead generation after reducing the number of fields. When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    You might want to test different headlines to see what style or format generates the most activity for you. You may find that questions or humor work best for generating clicks and shares on social media. So, let''s save the hand-wringing and future-predicting for another day and keep it simple. Turn Keyword Research Into Blog Topics.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 23, 2013
    [Generation] 7 Factors That Can Kill an Inside Sales Team's Campaign
    There is nothing worse than an outside rep who has no appreciation of the work that goes into generating a lead from cold calling. Every single campaign I''ve run here at AG has had its inevitable challenges. Sorry for the lame analogy, but it''s true. There are obviously many factors that play into the success or failure of a campaign.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Generation] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Sure, it takes more effort to generate something new and unique, but it is that effort that makes people take interest in what your company has to say. Real Personalization Would Exist. Final Thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    In our webinar How To Build The Ultimate Lead Generation Machine we discussed how you can use social intelligence from Facebook, LinkedIn and Twitter to start filling the top of your funnel with potential prospects using Social123. Before we head home to pick up our shovels again, we had to get in our recap of this week's blogs.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Generation] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. They’re the ones on the phone speaking with the leads your marketing team generated. To read more content like this, subscribe to Sales.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Generation] Marketing Made Simple TV returns to the air!
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Marketing Made Simple TV, the popular and syndicated “TV on the Web” show has returned to air – effective immediately. We are a TV show!) And so many other wonderful guests too.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Generation] Inbound Marketing: Are You Attracting Quality Leads?
    A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Generation] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    Analyze what terms they’re searching for and what types of keyword-rich content your demand generation team should create to engage them. Paid and organic search campaigns are the backbone of any successful growth marketing program. The goal? Reach potential buyers and draw leads into the funnel. How are you supposed to find the time?
  • B2B LEAD BLOG   |  MONDAY, OCTOBER 11, 2010
    [Generation] Are Marketers Measuring Their Success or Someone Else’s?
    That’s the essential question of Dave Green’s whitepaper, Measuring Lead Generation Effectiveness: a Case for a New Approach. Mark your calendars for November 9 when Dave presents Trends and Challenges of Lead Generation in 2011. Share and Enjoy: Lead Generation Lead Qualification ROI Measurement Sales LeadsTweet.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 11 Remarkable Guides to Marketing, Search, and Life
    Guest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Generation] 5 Tips to Increase Engagement on B2B Social Media Sites
    These offers can be a mix of things that generate awareness at the top of the funnel and things that help drive consideration. Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Take risks.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Generation] Why Every Marketing Strategy Needs To Include Attribution
    Surely bringing a new product or feature to market and generating demand has been done before in your industry. And yet there is a road block that inevitably makes it difficult to generate demand and close deals. Why is it difficult so difficult to grow a business quickly? Like football, you can plan all you want. Think about it.
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Generation] Landing Page Design 101: What the Helvetica?
    When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. Your landing page is an important element in lead generation. landing page gives a direct location for your marketing team to send potential leads. So how exactly does one design a unique (and successsful) landing page?
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Generation] Salesfusion Raises $8.25M Series B
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Raises $8.25M Series B appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Generation] Four Ways to Screw Up Your Nurture Campaign
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Four Ways to Screw Up Your Nurture Campaign appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Generation] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. Posts You Might Like to Read: Hybrid Marketing Professionals: The Next Generation of Talent. Posts You Might Like to Read: B2B Marketing: 74% Challenged by Generating High-Quality Leads. 10) For Entrepreneurs.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Why Professional Photography Matters On Your Website
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. Take your own photos. Content Pages.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Generation] Three Reasons Advertising Isn’t the B2B Branding Answer
    Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Ahh, brand. You want a strong brand , right? strong brand opens doors for sales. It puts your company on the short list. The Problem: Advertising will not create this brand.
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [Generation] Sirius Decisions Summit 2015: It’s All About Alignment
    If, for example, your demand generation team is getting rewarded for ‘net new’ leads regardless of quality then they are not going to worry about quality when they are generating net new leads. Greetings from Nashville! After a day’s worth of sessions, a clear theme has emerged: Alignment. But is that a safe assumption?
  • SALESFUSION  |  MONDAY, FEBRUARY 3, 2014
    [Generation] Seven Tips to Make Your Marketing Automation Stick
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Seven Tips to Make Your Marketing Automation Stick appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Generation] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Are you ready to build your dream team of inbound marketers? Definitely! Maybe not. Have you heard?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Generation] The Ultimate 2015 SEO Redesign Checklist
    It has tools that allow you to check your site’s index status, see why your pages are or are not being crawled, submit sitemaps, generate Robots.txt files, see broken links and keywords that driving traffic to your site, and much, much more. If you’re planning on a website redesign heading into the new year, read on! hl=en.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Generation] B2B Pull Marketing Takes the Guesswork Out of Timing
    In other words, you increase your marketing and sales efficiency in a way that generates more revenue at less cost and effort. One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. He proposed that Sunday and they were married within two months.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Generation] How Branded Apps Drive the Customer Experience
    Why would an incoming generation of millennials, some of whom will be leaving school and entering the workplace next year, not want true interactivity and apps with which to communicate with brands, just as they’ve grown up with them in other parts of their lives? Things are changing, customer experiences are becoming more interactive.
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] Are Your Customer Success Stories Being Heard?
    Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results. “My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud.
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Generation] Do You Need a Social Media Marketing Tool?
    appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.
  • SALESFUSION  |  THURSDAY, OCTOBER 1, 2015
    [Generation] You Don’t Need a Ton of Content to Nurture Leads
    User/customer-generated content: A customer opinion goes a long way. The content marketing craze is in full swing, but the truth is, many organizations don’t have a fully-dedicated content team. And, according to SiriusDecisions, 60-70% of B2B content is wasted. Why You Can (And Should) Add Other Voices to the Mix. Everyone!
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Generation] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Eddie Yoon’s story about Generac in the Harvard Business Review provides a spectacular example: Generac, the leading standby generator manufacturer (machines that provide backup power when your power goes out), [asked their customers to draw their experience with the generator]  … and unlocked a well of emotion that they hadn’t seen before.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Generation] Three Ways to Supercharge Social Media with Google Analytics
    Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. Optimize Social Traffic. Find New Customers on Twitter.
  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Generation] IBM’s Beck: Social Business is About Enablement, Not Control
    When all those customer touches are documented, “the reports and graphs are generated in the background.” Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Generation] How to Find The Best Influencers for Your Company
    There’s even campaign tracking, so you can see which influencers generated a return. 3) Augure. These are the same people who recently published a study of how influencer marketing generates 11 times the ROI of the average digital marketing campaign. 6) Snapfluence. What’s the hardest thing about influencer marketing? At last!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Generation] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Which country will generate the most revenue from mobile advertising in 2014? a) China. b) South Korea. c) United States. d) India. Which country will generate the most revenue from mobile advertising in 2014? a) China. b) South Korea. c) United States. d) India. How much do you know about social media platforms, facts and trends?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    iOS 8 will work with all 4S iPhones and newer, second-generation iPad and newer (including both the iPad mini and iPad mini with Retina display) and the fifth-generation iPod Touch. Apple’s at it again. Today, most of those rumors were confirmed. Let’s jump in: The iPhone 6 and iPhone 6 Plus. Picture courtesy of Apple).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2009
    [Generation] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
    What do you think are the biggest opportunities companies have for more effective demand generation ? I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics. Note: if you're not a MarketingProfs member, you can also access the article here. 1.
  • KAPOST  |  TUESDAY, MAY 10, 2016
    [Generation] Top 10 Takeaways from the B2B Customer Experience Report [Original Research]
    Lead generation and revenue/ROI are the top marketing priorities of 2016. ( Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. Technology has completely changed the way we market. Adapting Tweet this! ). 2.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Generation] 12 New Year's Marketing Resolutions You Can Actually Keep
    As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. successfully optimized search campaign can help your business generate more leads and get found by potential customers.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Generation] Out with the Old (Marketing) And In With the New
    HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. But, your social media efforts can also generate cost-effective leads and sales. This traditional, one-way marketing doesn’t work anymore. Charles Darwin. No Pain.
  • HINGE MARKETING  |  THURSDAY, APRIL 30, 2015
    [Generation] New Research on the Visible Expert? Advantage in Management Consulting
    Not surprisingly, generating new business was a top challenge for professional services firms across industries. When asked how they planned to address these challenges, management consulting firms reported these four marketing initiatives as their top priority: Try to Generate More Referrals (47.6 On Twitter and LinkedIn?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] Sales Prospecting In The New Year With A Data Scientist
    According to a 2013 study from CSO Insights , two-thirds of companies are struggling with lead generation. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The End of Random Smiling and Dialing.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Generation] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    Additionally, earned advocates are more likely than others to be content creators – people who generate content that references, touts, and/or links back to yours. Key business benefits include increases in demand generation, traffic, qualified leads, revenue, and transaction size. Demand generation. First things first ….
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Generation] The Future of Marketing – Adapt And Be Creative!
    Smart marketers may want to invest in the technical education of young students to guide and learn from this generation. In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing? Why will this change be more profound?
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Generation] Understanding How Conversions Differ on Devices
    Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices: iPhone Generation (Photo credit: xcode) Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. The post Understanding How Conversions Differ on Devices appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Generation] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Generation] 11 B2B Social Media Takeaways from BMA14
    By leveraging social media they can generate 78% higher sales than those using traditional selling. By the end of the conference, the 1,000 attendees had generated 17,269 Twitter mentions which had an overall reach of 63.7 Although the conference covered a wide range of topics , social media was a key theme in many presentations.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 14, 2015
    [Generation] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. The key with this is to either: a.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Generation] Keep your bet on Facebook’s dominance … for now
    And we don’t really need two social networks. 2) For an entire generation, Facebook IS the Internet. And we don''t really need two social networks. 2) For an entire generation, Facebook IS the Internet. common question I get asked in classes is if teens are abandoning Facebook. Where exactly is it going to grow? Stay tuned.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Generation] Defining Moments
    The end result of demand generation is leads. Marketing Automation is an enabling technology that powers both demand generation and lead management. Marketing automation should not be looked at as being able to deliver demand generation strategy or lead management process. This inconsistency can cause significant confusion. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 8, 2012
    [Generation] An inside view of the blogging process
    If I think a post will generate a lot of comments, I won’t publish that on a day that I can’t pay attention to the comment section. ”  I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! The trick is to have the discipline to capture these ideas when they occur.
  • SMART MARKETING  |  THURSDAY, JUNE 15, 2006
    [Generation] Smart Marketing: Whats with this obsession to contact cold prospects?
    Too many businesses these days focus on generating fresh leads from cold lists. Because doing this generates word-of-mouth and referrals; the lifeblood of any successful marketing effort. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. Why is this preferred?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. Offers are the primary gateways to lead generation -- and without them, website visitors have no way of getting converted into leads. Woohoo! Let''s do it.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Generation] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    Lead Generation Cards. Lead Generation Cards are a visual and compelling way to engage users on Twitter. What are some cool ways your  company is using Twitter for lead generation? Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Achieve the Right Blend of Art and Science for Marketing
    This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Generation] 10 Bizarre Inbound Marketing Strategies that Actually Work
    To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. By mandating a workshop on content marketing, US Waterproofing dramatically increased their staff’s confidence in content marketing, and as a result – their website traffic and lead generation. 6. Be Wacky. Gamification.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Generation] Why Business Blogging Works
    Every person that lands on your website represents an opportunity to generate a new lead, too. In other words, blogging can literally help you generate leads for your business while you sleep. The work you put in today can generate results for years and years to come. Every month, I run a new hire training class on blogging.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Generation] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings.
  • SNAPAPP  |  WEDNESDAY, JULY 8, 2015
    [Generation] 3 Ideas for Creative Summer Marketing Campaigns
    Many great leads for B2B businesses are generated from referrals, so it’s really important to share your thanks and gratitude. Creating a human-to-human conversation with your audience is a great way to get them interested and involved, which generates better leads and data for you! Happy SCUD Day! And who doesn’t need more leads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Generation] Get ready. Social scoring will change your life.
    Advertising Age reported that the Virgin promotion generated 4,600 tweets about the new route. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. There is an interesting, and perhaps alarming, trend brewing on the social media scene. 
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. In inbound marketing, consistent content creation can be beneficial for quite a few reasons. And what can more traffic lead to?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Where Is Digital Advertising Headed in 2016?
    The main reason for these shifts is the constant need to be in front of the right audience, with the right message, and targeting them in a more sophisticated manner to continue to generate a positive ROI despite the increase in the costs of advertising online as more competition enters the auctions. Leveraging first party data (i.e.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 11, 2008
    [Generation] 0908_brigham
    recent UCLA study indicated that the latest generation to graduate college is so absorbed in multitasking while they study that they have the shortest attention span of any generation in history. By making full use of these modern techniques, you have a much better chance at capturing the attention of the multitasking generation.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 1, 2012
    [Generation] 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
    B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list (via MarketingSherpa). B2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2 ways to measure it) (via MarketingSherpa Blog). After about 900 calls, my results were disappointing — I only had one lead! That was an 839% improvement.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [Generation] Is Marketing Too Busy? The Forgotten Sales Professional
    Demand Generation Sales Enablement Pisello Alinean content marketingA recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Generation] Catching the response that got away
    Demand generation marketing multi-channel reportingGuest blog by Mike Housley, managing director at Cyance: We all know times are tough. But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Generation] Are you self serving or self promoting
    Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Generation] Personalization 3.0: Turning Your Website into Your Best Salesperson
    That’s what today’s generation of personalization –Personalization 3.0, if you will – is all about. frequent speaker at leading industry events, Andy has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop revenue-generating content marketing programs.
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