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  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Generation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    video marketing platform (VMP) will not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Outline Your Needs First. 10 Key Evaluation Criteria.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 24, 2015
    [Generation] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
    According to Jeff Owens, president of Advanced Technology Services ,   “ the retiring baby boomer generation has a huge impact on the skilled labor shortage.” According to a recent article by Andy Szal on  IndustrialDistribution.com,  even the Federal Government has identified good paying jobs that don’t require a 4-year degree.
  • ONPATH  |  FRIDAY, OCTOBER 26, 2012
    [Generation] Leverage StandardSetController in Apex and Visualforce
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Every year #Dreamforce gets bigger and better. This year there was 90,000+ registered attendees, it was the biggest yet. There were also 230 developer sessions and 60 unconference sessions.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Generation] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Although it is influenced by a number of other variables, such as the absolute number and quality of leads generated, it’s a good indicator. Tip : You can calculate your lead-to-customer conversion rate as long as you know the number of leads and customers generated in a particular time period. Traffic? Check. Leads? Check. Check.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Generation] How to Increase Your B2B Marketing ROI
    When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters. It’s not easy to do, however, because you have a mix of activities that go into generating one sale and they all need to be included in the marketing costs.  It goes to a tradeshow and generates a list of 200 leads.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Generation] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. It’s like being friends with all the cool kids in high school.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Generation] 7 Features Every Great Newsletter Should Have
    If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email  Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Generation] Customer Engagement: A New Spin on Customer Intimacy
    Customer intimacy has always been a marketing mantra, but it has been the rise of online and user-generated content that has propelled it to a new level.  In fact, Jupiter Research (now part of Forrester), defines social marketing “as the practice of marketing to encourage user engagement by leveraging social media.”. Kenyon Blunt. Digg this!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Generation] Top 56 B2B Marketing Posts October 2010
    Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Social media and leadership. in the 1960s.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Generation] 10 Fast Facts About Groupon
    As a result, the company now generates more business internationally  (53.8% of revenue) than in North America (46.2% of revenue). by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Generation] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    How can you generate curiosity on demand with your content marketing initiatives? Why Emotions Should Be at the Forefront of Idea Generation. An unexpected connection of emotions and ideas not only generates interest but also surprise, two of the top 10 viral emotions. billion pieces of content on Facebook. Gas Pump Karaoke.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 7, 2013
    [Generation] Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]
    showed Manufacturing marketers had the highest growth rates of MQLs generated in the first months of their deployment. We examined the average number of Masters per customer, and compared how this average differs by industry. The analysis shows that on average manufacturing customers have 3.5
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Generation] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    Quest ion 1: CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • VIRALLY BLOG  |  MONDAY, JANUARY 7, 2013
    [Generation] Are you stopping your email list quadrupling?
    Their content marketing was generating significant amounts of leads. One, this shows that content marketing is monstrously effective at generating leads. See that spike? That’s what happened when one organisation integrated their content marketing leads into their  Mailchimp email list. Going from 200 to over 800 subscribers.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Generation] How To Measure the Success of Your Blog Posts
    With the right technique, blogging can generate a lot of website traffic and strong customer engagement with your brand. Placing a call-to-action (CTA) in your blog post is essential because it’s a way to both promote your content and measure how effective it is when it comes to lead generation. Subscribers. Inbound Links. CTA Clicks.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Generation] Action-Oriented Tweets Get More Shares [Data]
    Dan discovered that verbs are the part of speech that generate the most shares. ” Be clear in what you want your Twitter followers to do, and leverage this power to generate more leads from Twitter. Writing clearly is a strong marketing weapon. And guess what? Clarity of language is also what gets your tweets shared.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Generation] A Bold Experiment in Paid Content
    That program brought in 227,000 subscribers at $49.95 a year, generating about $10 million in revenue. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. After 20 articles, you will have to subscribe. The risks in this plan are significant.  What’s your take on this? 
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Generation] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Infographics Leadership cmo home infographic
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Generation] Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?
    Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Register Now!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Generation] Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates
    by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Watch the video to learn: About the early days of social at Salesforce, and how they created  their epic social media command center.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Generation] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Here goes: Host original content.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 1, 2013
    [Generation] Understanding Your Direct Mail Campaign’s Impact on Lead Gen and Revenue
    You need to be able to demonstrate conclusively that your direct mail is generating calls and revenue to their business. The ability to wholly understanding your ROI means more than just spending less on efforts that don’t generate as many leads: it means being able to spend more on what has been proven to work. But how?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Generation] Inbound Marketing Leads Costs Less
    will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Generation] How to Fight the Infobesity Monster with Quality, Shareable Content
    Many marketers may hear the word “video” and run for the hills (although new research suggests video is more effective at generating conversions than other types of content, meaning those wary of the investment may want to consider it for the future). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Generation] Real Examples of Social Media ROI
    Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000. Summary: some published examples of "hard" ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation] 4 Ways to Drive ROI with Facebook and Marketing Automation
    Generate new leads with Offer ads. They’re a great way to share e-books, slide decks, and other great content, and most importantly, to generate new leads. Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Segment your ads with Custom Audiences. Find new addressable prospects with Lookalike Audiences  .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Generation] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Link building remains a critical component of SEO performance.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Generation] Seven Habits of Highly Effective B2B Websites
    Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Generation] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, MARCH 18, 2011
    [Generation] Consultant Smuggles Marketing Weapon Into UK
    Worcestershire, England) If you’re in business you’ve got to generate new customers and nurture existing ones to stay alive, and the UK needs small to medium (SME) businesses to stimulate economic growth once again. Few though are actually responsible for generating any kind of sales. Most businesses have a website.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    All this presents real challenges for both demand generation and lead management. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management. However, the new program has already had a significant impact.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Catch on Command
    Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. Just like that day on the river.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 50+ Expert Resources for Internet Marketers
    Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. B2B Marketing
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Generation] What Is Revenue Marketing?
    True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Generation] Elevator Pitch: One Sentence Can Change Your Life
    Generate curiosity. Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Have you ever been in an elevator when a stranger asks what you do for a living? Step 1. Step 3.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Generation] The Death of Branding [INFOGRAPHIC]
    Despite the popular myths, your brand, your logo and your company look and design is not intended for you - it’s intended for your target audience and, most importantly, aimed at generating visits, leads and sales. What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Generation] Twitter Launches New Follow Button for Websites
    For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. Visitors never even have to leave your web page, enhancing their user experience and allowing you to increase the number of new Twitter followers you generate from your website. Want to increase your business' reach on Twitter?
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Generation] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. The thing is. there are kind of a lot of keywords out there. So which ones do you choose?
  • BLOG MY CALLS  |  TUESDAY, APRIL 21, 2015
    [Generation] 4 Steps to Improve Lead Quality with Call Tracking [185 Words]
    This means that their marketing budget will be focused on the most ideal channels for their lead generation goals. 1. Once you have implemented the phone numbers, your call tracking platform will show you the precise number of calls that each advertising channel is generating. 3. Implement Call Tracking. Track Leads. Read More.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Customers today and in the newer generations want things that are simple and have been engineered to work together. by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Generation] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Mobile App : Available for free in the apple store, HubSpot has added a mobile application to enable marketers to keep tabs on their lead generation and customer conversions on the go.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
  • SALES CHALLENGER  |  TUESDAY, MARCH 29, 2011
    [Generation] How to Squeeze Out One Last Deal before the Q1 Close
    When used correctly, these questions help reps generate a long list of ideas for re-engaging a stalled deal.  Another quarter-end is fast approaching, and as always, some of your reps are on the fence. They’re one deal away from crossing goal, but most of their remaining opportunities are coin tosses. But customers tell us a different story.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Generation] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Generation] Killer Questions to Ask Before Starting a White Paper Project
    For example, if your ‘take away’ points are: Greater Profitability , you will need to build your primary content around how your solution specifically contributes to, and generates profits. Generating More Leads with Video White Papers. The purpose is most likely to generate leads or to build mindshare. Janice King.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 5, 2012
    [Generation] Why I Fired The Greatest Salesman in the World!
    Want to learn more about how to build a lead generation engine that understands how your customers buying process has changed? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. The 2.0
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Generation] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 28, 2009
    [Generation] Announcing the “Essential” Marketing Automation Handbook
    Today Genius.com announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Why is this handbook “essential&# for B2B Marketers? The handbook: –Helps organizations come up to speed with Marketing Automation techniques. –Takes the mystery and complexity out of Marketing Automation.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Generation] How to Calculate and Maximize B2B Event ROI
    The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. If it’s early in the game and you don’t know the specifics, you can generate a ballpark estimate. The Danger of Data-Deprived Decisions for Event Marketing. Picture this.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Generation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Welcome back.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 23, 2013
    [Generation] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
    Each screen allows the folks at Nokia to see their brand’s social posts, brand mentions, a global content calendar, and consumer generated content. Happy Friday, everyone! This week we have scoured the internet in search truly innovative social media campaigns that exemplify the impact of the SMAC stack in delivering enhanced results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Generation] Interview with Dave Chaffey of Smart Insights
    These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 28, 2013
    [Generation] Happy Thanksgiving! 4 Things Marketers Are Thankful For
    The first generation of analytics tools served their purpose. Consider this data: - It takes 4 web leads to produce the revenue generated by one phone call. As you sit down with your families to enjoy turkey, mashed potatoes, and whatever pie your grandma brought, remember all of the things you''re thankful for. That''s great.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Generation] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Learn the five simple ways to generate student reviews – and make them easily accessible – across your social channels: 1. Build out a pin board for sharing student-generated pictures. Many universities have created boards on Pinterest  specifically to share student-generated photos, which can act as visual reviews.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Generation] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Generation] Why I Fired My Marketing Agency
    However, my business partners and I made it clear that our number one priority at the time was to generate sales leads, and we asked them to develop a plan for how they'd help us do that. About a year ago, before I became a HubSpotter, I stopped wasting my company's precious money and fired our marketing agency. you might need it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Generation] 20 Variables Every Marketer Should Be Testing
    Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. What about a combination of the two? 9.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Generation] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • LEAD VIEWS  |  TUESDAY, JULY 31, 2012
    [Generation] Remembering Stephen Covey
    His principles affected an entire generation of people in the business world who took his wisdom to heart and made entire organizations more effective.  In the process, those organizations probably became better places to work.  Companies sent entire departments to week-long training courses based on the book’s principles.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Generation] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. Objectives differ. Team meetings.
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Generation] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. For some of us, that continues to be email.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Generation] Google demands your papers with the Hummingbird algorithm update
    Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Interesting.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Generation] Top 6 Reasons You Should Fire Your Website Designer
    The goal of your website should be to generate traffic, leads, and customers. But most importantly you shouldn’t be sacrificing your profit-generating capabilities because of a redesign or a possessive designer/developer. Because frankly, the design is not what’s going to make you money. Images Are Where Text Should Be.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Generation] 7 Creative Content Ideas for Your Ecommerce Site
    User-generated content is so important right now. Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. JackThreads Blog. That’s one sure way to get your ecommerce blog noticed. Target Awesome Shop.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Generation] Why Aren't SEOs Very Good at Content?
    Content needs to generate leads and it needs to generate traffic. I spoke recently to the CEO of a large content marketing firm. They produce everything from blog posts and White Papers to technical docs and proposals. SEOs are paying this content marketing firm to produce content for their (the SEO''s) clients. We won''t go that far.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, NOVEMBER 5, 2010
    [Generation] Friday E-book Download: Gear Up for Success from Tilton, et al
    Defining a qualified lead and processes for generating and nurturing them. 3. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Generation] Are Salespeople Screwing Up B2B Marketing Performance?
    This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. hate this type of email. Hi, Good Afternoon. Thanks.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Generation] [Quiz] Who’s Your Content Marketing Crush?
    You have an analytical mind to prove why investing in that ebook will generate more business for your company. Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check?
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Make B2B Communities Essential Through Process Improvement
    This is especially common with B2B or customer online communities, where the goal is to engage and serve customers, rather than generating revenue by monetizing programs and features directly. Online community managers often get asked a critical question: what did you do for the company, today? Thanks!
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Generation] How to grow your blog like a Fortune 500 company
    The final thing that I tend to review every quarter is the revenue that I’ve generated. For example you may generate revenue in the following ways: Consulting. This helps you to prioritize your revenue generating efforts. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This. The Review Process. Projects.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Unorthodox?
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Generation] Maximize your social media marketing with Twitter’s new analytics
    Use these new analytics to really boost your lead generation with Twitter ! For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Generation] How to Build a Newsroom Inside Your Company
    You’re not trying to generate sales directly from those articles. Lead Generation. You use content as a way to generate leads that can be converted into customers. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. More and more companies are creating “journalistic” content.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Generation] Social Media For B2B Explained
    If done correctly, Linked In could be a promising lead generator. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The reality? Facebook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Here''s how you can embed code on any page of your website or blog, featuring embedded content from the top social networks. 1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. And what is HTML? I don''t know how to code at all! Facebook. Twitter.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 31, 2011
    [Generation] Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit
    Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline. Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance.
  • MARKETING EDGE  |  WEDNESDAY, JANUARY 27, 2010
    [Generation] The Embedded Corporate Journalist – The New PR
    This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. This is not about “Spin Doctoring&# which is the art of twisting the topic to the point of confusion. Why or why not?
  • PR MEETS MARKETING  |  TUESDAY, JUNE 2, 2009
    [Generation] Tiananmen Remembered – 20 Years Later
    When Tiananmen happened, I was just a college freshman – fresh-eyed and away from home the first time in my life. I was just exploring my identity – second generation Chinese born to immigrant parents, seeking to understand how I fit into the world. By Grant Neufeld via Flickr. Fast forward 20 years. The anniversary sort of crept up on me.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Generation] Content Marketing for Engineers
    Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. know it’s Emerson again.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Generation] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! Great!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Generation] Insights into the Latest Research: B2B Content Marketing and Consumption
    Interestingly, the B2B Content Marketing Trends 2012 survey found that thought leadership/market education is the second highest goal after lead generation. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute and MarketingProfs. What it takes to keep prospects engaged.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation] 5 Tips for Managing LinkedIn Groups
    In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. You'll get more discussions, more members and more opportunity for lead generation. Generate leads from your LinkedIn group by sending announcements to your members. How are you using LinkedIn for lead generation?
  • BLOG MY CALLS  |  THURSDAY, JUNE 20, 2013
    [Generation] Mini Blog: Do +1s Really Matter?
    And keep in mind that this doesn''t even include the vast number of +1s that our articles generate. (Pretty much all of our blogs are 800+ words. We''ve read a bit recently how Mini Blogging can be effective (i.e. creating blogs that are 100 - 200 words). So we thought we''d try it out and see if anyone reads shorter blog posts).
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [Generation] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. As you know, Mac, smart marketers use other methods, both online and off, to generate leads. My guest today is Dianna Huff of DH Communications.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. 5) The best way to quickly increase email performance is to buy lists. All of us are trying to get better at our jobs. You need to be on there!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Generation] Build CMO Power by Driving Revenue in B2B: An Interview with The CMO Club
    In turn, this causes marketers to appear as a cost center rather than a revenue generator. How CMOs need to value the investments they’re making and connect the dots between spending and generating revenue. The interview was focused on how to build CMO power by driving revenue in B2B. Watch my interview with The CMO Club here.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Generation] Content Marketing is the New PR
    According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). Content Marketing Leaders and Followers. The Changing Role of PR.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 27, 2014
    [Generation] 8 Tips from BuzzFeed on Creating Shareable Content
    Every generation is nostalgic for different things, as is demonstrated by popular hashtags like #TBT (Throwback Thursday). To make nostalgia work for you, consider the profile of your audience/buyers and create content based on that generation’s beloved memories. Don’t create content that you yourself wouldn’t feel proud to share.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Generation] Corporate Culture: To Facebook Or Not To Facebook
    Since the creation of our Facebook page, and among other social media efforts we have wildly increased traffic to our sites and generated inbound inquiries. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. Facebook, or SpacePage, as my Grandmother says, serves various different purposes. And hey!
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] Is Earned Media Becoming "Hacked" Media?
    Whereas a generation ago, there was one PR professional for every journalist, today that ratio is about four-to-one. Earned media constraints are giving rise to a new class of media: hacked media, or generating coverage by "rewiring" the way stories are published. Significant Changes to Earned Media. Earned media is different.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Generation] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Today's guest blogger is Jeff Molander. In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed.
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