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  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Generation] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Keep track of referral traffic and leads generated from Pinterest. Not surprising. million. and, how?".
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation] 8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
    Video: How to Use Social Media for Lead Generation Learn how to use social media for lead generation. Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers. After all, the more places you share content, the more eyes will see it. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Generation] How Cloud Connectors Can Guide Your Campaign Strategy
    My intent is to use a series of LookBooks to present different assets, customers who identify the content was valuable will be sent product specific follow up communications to generate leads. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Generation] Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey
    Inbound phone leads have the greatest lead generation potential of all lead types. 'Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. What tools and technologies are they leveraging to be successful?
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Generation] 11 Reasons to Focus on Quality Content
    Lead Generation. You can generate online sales leads in number of ways; there are many content marketing tactics that can help you draw prospects. That means that if your website copywriting is up to scratch and your inbound marketing basics are in place, you can sell more products and generate leads. 'Image source. Engagement.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 6, 2012
    [Generation] Looking for Social Media ROI? Try Marketing Automation
    It almost goes without saying that marketers must generate leads. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. had just found a new passion – a tool that could help me generate and track ROI. Why Marketing Automation Inspires Passion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Generate a detailed picture of your target audience (what we call a buyer persona in the marketing biz) so you can create the type of content they'll love to read -- from the right topic, to the right tone, to the right format in which it's presented (more on that later). The creative coupon. The helpful ebook. The customized consultation.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 11 Remarkable Guides to Marketing, Search, and Life
    Guest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Generation] How to Archive Your Twitter Feed in Under 5 Minutes
    Selecting this button will generate a report, which Twitter will email to your account, along with a link to the.zip file. 'Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] How to Use Three Types of Data to Drive B2B Sales
    According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] The Anatomy of an Effective Facebook Business Page
    Your Thumbnail: The thumbnail image that appears next to your wall posts and comments is automatically generated from your page's image (as discussed in number 2). An effective page generates 'likes,' comments, shares, and buzz that expands the reach of your page and attracts new fans. We'll use HubSpot's Facebook page as our subject.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    To quote: "Marketers tell us that Facebook ads generate less business value than display ads on other sites. 'In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. To quote: "Facebook is failing marketers. Facebook came in dead last. Behind Twitter. Behind Google+. Well then.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Generation] Weekly Wrap-up May 18th
    Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 4, 2011
    [Generation] Suggestions On When To Use Mass Email For Teleprospecting
    couple of examples of the kind of clients where I’ve seen email campaigns being fruitful for quality information are those that: Are a new face in their market: Blasting your new list before you start prospecting can get your client’s name into their inboxes generating some potential interest. Presto I have my next blog topic!
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Generation] Savvy Week in Review - August 5
    We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool!
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Generation] How to revive dormant newsletter subscribers
    Depending on the nature and objective of your email campaign, the quantity and quality of impressions you generate by putting another permission-based email in someone’s inbox may be enough. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Generation] In the B2B Funnel, Is There a Clean Sales Handoff?
    Marketing automation software generates the data marketers need to provide new levels of support to sales. In the last 10 years, the role of a marketer has drastically changed. Marketing is no longer just about filling the top of the funnel.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Generation] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Generation] Q&A: Finding & Implementing the Right Marketing Automation Platform
    If you don't have any of those pain points and are more interested in using it for lead generation campaigns and customer communication, you could probably just use a less expensive email marketing tool for the time being and implement marketing automation down the road. View the entire Webinar.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Generation] Survey Highlights Contradictions for B2B Marketers
    From the two contradictions above, it seems to me that marketers are compartmentalizing how they think about the components of demand generation and prospect engagement. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Generation] eBook: The Art of Social Sales
    It's an interesting premise and one I'm mulling around for B2B demand generation - maybe related to cost per qualified lead. The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Generation] Successful Marketing Always Has a Return
    Driving lead generation — clearly linked to sales is the generation of quality leads. Long-term Cause & Effect If you start to look at the trending of your metrics (leads generated, sales, etc.), I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 22, 2009
    [Generation] Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook
    His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). I was introduced to Jonathan Kranz by Michele Linn a few months back. Access to three videos about key case study topics. Jonathan Kranz.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation] Why landing pages are important
    The more traffic you can generate the more conversions. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Landing pages are designed with one thing in mind “Action”. For example you may have a free chapter of your Ebook that you want to give away.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 15, 2012
    [Generation] Nature or Nuture – How the Superstars Seal the Deal
    What are these reps doing that makes them able to generate this level of sales while the rest of us are picking through their scraps? If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. Are they just born sellers, or do they know something that you don’t?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Generation] Why You Need Marketing Analytics, Not Web Analytics
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
  • WWW.BRAINSHARK.COM  |  TUESDAY, JANUARY 29, 2013
    [Generation] Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns
    Since being posted in March 2012, it has gotten close to 9 million views -- not bad for an inbound marketing campaign and a great way to generate brand recognition. Creating a humorous marketing video is a great way to open doors, generate affinity, and leave a lasting impression with your target audience. Demand Generation.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 28 Creative Pinboard Ideas From Real Brands on Pinterest
    With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. 11) User-Generated Board. Let Pinterest users get in on the action with a user-generated pinboard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 7, 2013
    [Generation] Saving Savannah one tweet at a time
    The organizers of “Galacticon” were holding a Twitter Party to generate excitement for the event. The organizers of “Galacticon” were holding a Twitter Party to generate excitement for the event. 'By Amber Greenawalt, {grow} Community Member. have three children, Sebastian 8, Siennah 7, and Savannah 5. ” This happens!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Generation] HubSpot's Strategy for Winning the Marketing Automation Horserace
    For example, it might report how much traffic is generated by content from different providers. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Generation] Interview with Adam Blitzer, Co-founder and COO, Pardot
    AG:  One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue. With this traditionally being a sales role, how do you view marketing as a revenue generator? Adam is responsible for product management, marketing, and operations. It’s all about hard numbers. Marketing Automation
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Generation] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that the value he provides to the community is good for his business. Wiley & Sons: Online communities are a bit of a paradox. The key is to get members to want to participate.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
    'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Generation] How to Pick the Perfect CTA for Every Blog Post
    Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. What we're going to do here is gradually narrow down this list of offers, step by step, so you can pick the one that has the best lead generation potential for the specific blog post you're publishing. 3) Offer Format.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Unorthodox?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Generation] A Preview of Our Summer Webinar Series
    In this webinar he''s going to discuss specific ways to generate sales and leads with your blogs. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. This might be the most exciting webinar of the summer.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Generation] How many inquires does it take to make quota?
    It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Generation] The R and the I – What’s Engagement Worth?
    Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Generation] Weinberger Wisdom
    The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Generation] Nine Expert Marketing Strategy Guides
    January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [Generation] [Video] Why You Can’t Afford To Ignore Millennials
    by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. At Harvard he began deep research into the Millennial generation. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Facebook.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Generation] Accelerate Demand using Rich Media
    Display ads have traditionally under-performed other channels for generating top of funnel demand. 90+%  of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. What if you could generate leads directly off your Company’s Facebook page? Email response rates continue to drop today.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Generation] The 4 Worst Things You Can Do As A Content Marketer
    Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Generation] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    And to tie this all back to the importance of blogging frequency, in that same study of HubSpot customers, we learned that businesses that blog more than once per week generate 9x more blog email traffic than businesses that blog just once per month. Convinced that you should put more of an effort into generating email subscribers yet?
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Generation] 17 Foolish Mistakes to Avoid as a Guest Blogger
    Example: The following would be a great inbound link for a blogger who wants to generate more traffic to [link] by ranking for the keywords lead generation , used here as the anchor text of the link. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. 1) Having NO Strategy.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Generation] How to Include Webinars in Your Content Plan
    Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people. 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [Generation] Is Your Industrial Website Still Just a Business Card?
    by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Generation] This Week in Digital Strategy 3.7.14
    Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Generation] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Generation] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Speaking of letting go of your control issues, social media is rife with opportunities for user-generated content. And then there are the ones that remember more than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. That's one way to generate reach. Oooh, I like this era!
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Generation] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
    This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. Think creative and out-of-the box when looking to generate buzz, and start by doing it early. Here are three marketing takeaways from the Royal Wedding: 1. Make Exciting News Early.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Generation] Content is the Foundation of Good Relationship Marketing
    Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Generation] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Generate leads. Generate leads. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.  Neat, huh?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Pro tip: Test out several different versions of push message copy to see which one generates the most purchases. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Build Trust to Onboard Effectively. Key Takeaways.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Generation] The continuing rise of Account-Based Marketing: Four keys to success
    Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Generation] 7 Online Techniques to Improve Offline Events
    Hopefully, if you've generated enough buzz about the event and kept that buzz going afterward through creating a successful event and generating positive testimonials from attendees , people who felt like they missed out on an awesome event will want to access the content they missed. Connecting Before an Event. Facebook Events.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Generation] 6 Steps to Implementing an Effective Lead Management Process
    Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales. Step 2: Generate & Collect Intelligence About Your Leads. The key to generating leads and knowing their source is to create and track content. This is a guest post written by Pam Sahota. What industry market are they in?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, MARCH 16, 2012
    [Generation] Never Write a Sales Proposal Without Asking This First
    ” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] SEO Is Evolving: But Relevant Content Is Still King
    SEO for Lead Generation Kit. Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. How have you seen SEO as a practice change over the last few years? Is search engine rank important?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. 'More and more firms are coming to understand the power of content marketing. What’s missing?
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Generation] Online Customer Communities Change Companies
    Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Generation] What Drives Us? 4 Keys to Creating Compelling Content
    Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Generation] 5 Key Questions for Sales
    'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. As our research shows, customers are now 57% of the way through the purchase decision before engaging with a supplier.
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Generation] 3 Ways to Keep Your Sales Kickoff Alive
    approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives. 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Generation] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 20, 2009
    [Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 1, 2011
    [Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
    Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Generation] Content Selling: How Sales Can Better Leverage Marketing Content
    HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve?
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Generation] How to Create a Killer Email Offer in 10 Minutes or Less
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Lately there's been a lot of talk about ROI and email. It has been a particularly hot topic among the sales team here at HubSpot. If you have the right methodology, creating a killer email offer can become less painful.
  • WWW.BRAINSHARK.COM  |  MONDAY, FEBRUARY 18, 2013
    [Generation] Do You Have Your Content Team in Place?
    We write a lot on this blog about the benefits of video marketing , with increased brand awareness and more effective demand generation being just a couple. Demand Generation. Demand generation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Generation] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    If you want to really generate and nurture leads through social media , do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Image credit: ssoosay.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation] Social Media for Sales
    In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation] A Content Marketing Reality Check
    "When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Generation] 5 Steps to a Successful Email Lead Nurturing Campaign
    Generate new leads? If you're generating great leads but your sales team isn't following up, your effort is wasted. Interested in generating new leads or email opt-ins? I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. Well, not a PhD or special expertise.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! Facebook. Twitter. Pinterest. YouTube. Google+. SlideShare.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Generation] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Friends Don't Give Friends Poor Quality Leads
    nterest Generate interest from the buyer in learning what's possible and how to achieve a new and better reality than the one they have today. Want to learn more about how to build a lead generation engine that can make good friends of your sales and marketing team? The Executives' Guide to Building a Lead Generation Engine.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] 4 Ways to Engage Millenials
    Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Hiring an SEO Firm? A Cautionary Tale
    During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Have specific goals like ‘X number of new leads generated' and '5% conversion of visitors to lead.' Directory investment evaluation.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] 7 Steps for Getting More Mileage Out of Your Blog Content
    Hopefully that content is already search engine optimized and you’re promoting it in social media to generate as much initial traffic as you can. Did your topics pages generate a lot of buzz and visitors? This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Generation] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." They see content as a means to change the success rate of customers.They see it as a means to do something with the attention content generates capture a lead, nurture it and ultimately sell products/services. One of the foremost in the field is Jeff Molander.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Generation] Set the Record Straight: Marketing Automation vs. Email Programs
    remember, websites need to be lead generators; not online brochures. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Standard email programs are limited in identifying hot prospects. Flexible lead scoring. Add 5 points. Get it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity. The water supply?
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