CONFLUENT FORMS | MONDAY, NOVEMBER 15, 2010
[Generation] Creativity with Blogger; using it to make quality websites beyond the Blog
The slideshow functionality is a Flash movie that is generated by Picasa using the "embed" functionality; when the page loads it gets the photos and ordering information necessary and automatically creates the new Flash file, no coding necessary and no extra software required. Why did we do it? How did we do it? And the result?
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Generation] The Marketer's Scoop on Instagram and How to Use It
Tap user-generated content. Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. Sound good? Let's get started.
MARKETING ACTION | FRIDAY, SEPTEMBER 27, 2013
[Generation] Secrets and Lies and Marketing
Y&R found that a majority agreed on the top give global attributes… …and christened them “Generation World.” To learn about the commonalities and unifiers of Generation World, do take five minutes to review the presentation. The study, tellingly named “ Secrets and Lies ” has been released and is available here.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Generation] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Marketing Programs / Lead Generation. Program ROI Analytics This is the ability to measure and compare revenue performance by channel or program along metrics like revenue, pipeline, investment, ROI, prospects generated, etc. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Business Goal.
B2B MARKETING ONLINE | FRIDAY, AUGUST 13, 2010
[Generation] Get the Balance Right - are things really different?
We all like to think we’re living in a special, quickest golden generation, but we’re probably not any more special, golden or quicker than others. We’re convinced that the previous generations don’t have a clue of the challenges we face and everything in our world has never been seen before. We’ve all gasped at the video.
WRITTENT | TUESDAY, OCTOBER 15, 2013
[Generation] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
Call for User-Generated Content. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. 'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. Leverage a Familiar Tale.
ENGAGE | MONDAY, APRIL 8, 2013
[Generation] The Silver Linings (Magazine) Playbook
It also generated huge numbers for WIRED’s site, where story updates and other up-to-the-minute info on the case was featured. Digital media can generate massive web and social traffic.”. 'Co-written by: Scott Bolgiano and Melissa Miller. There has never been a better time to be in the magazine media business. Not at Swipe 2.0,
HUBSPOT | MONDAY, JANUARY 7, 2013
[Generation] 4 Failing Marketing Relationships You Need to Fix ASAP
It’s no secret that Marketing and Sales haven’t always been BFFLs, but generating consistent revenue and growth requires both teams to play nice with each other. According to research by Marketing Sherpa, 78% of B2B marketers said "generating high-quality leads" was their biggest obstacle , not "generating a high volume of leads."
HUBSPOT | WEDNESDAY, AUGUST 18, 2010
[Generation] New Marketing Chart: Grading Your Creative Abilities
The chart above (which is a sneak peek of Econsultancy’s Best and Worst Return-on-Effort Marketing tactics webinar and report ), shows that in the eyes of most marketers from small and medium size businesses, the only bright spot is generating email copy. It also depends on their effort. Download the ebook now! Connect with HubSpot
MODERN B2B MARKETING | MONDAY, JULY 2, 2012
[Generation] 5 Takeaways from the AllFacebook Conference
By identifying the activity that their fans engage in and then amplifying it, Facebook spins out certain posts to your brand’s fans in a way that generates an exciting feedback loop. by Jason Miller Last week I attended the AllFacebook Conference here in San Francisco. Facebook is a media distribution center. Go visual or go home.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 4, 2011
[Generation] 6 Steps to Socialize Your B2B Selling
Social networks, like LinkedIn, are rapidly becoming sales staples for generating new connections and warm referrals. A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating relationships. Create the Foundation for Social Selling. Can you find those accounts in the CRM system?
WEBBIQUITY | MONDAY, JANUARY 27, 2014
[Generation] 28 (of the) Best Business Blogging Guides and Tips of 2013
” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, MARCH 16, 2012
[Generation] Never Write a Sales Proposal Without Asking This First
” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals.
PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
[Generation] 5 Tips to Manage Your Social Media Efforts
Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” 1 Give The Gift of Time.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 16, 2011
[Generation] Behind Every Great Sales Rep Is A Great Teleprospecting Team
While your sales rep is probably very good at closing business, finding the time in their day to follow-up on all marketing generated leads and/or cold call to find new prospects is a completely separate job. One of our sales reps said to me the other day, “I can’t believe it, we just closed a deal at ‘XYZ company’!
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 29, 2010
[Generation] How To Motivate Your Inside Team Through The Holiday Months
My boss often says that historically December is the best month of the year for us in terms of generating a high number of qualified leads and he won’t accept excuses for not reaching our goals. We’ve officially begun the holiday season and it’s important for us all to stay motivated. Run team contests.
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 10, 2010
[Generation] Put Your Marketing Content on a Maintenance Plan
The content you use as juicy offers for lead generation or at crucial buying stage transitions needs to deliver on your prospects' expectations. Don't you just hate it when you get an email offering what looks like a juicy white paper only to discover after filling out the dang registration form that it's several years old?
MARKETING INTERACTIONS | WEDNESDAY, NOVEMBER 11, 2009
[Generation] eMarketing is Not a Formula
If the guy down the street says they've increased lead generation by 25% with their email outreach program this month and you've only increased yours by 10%, are you a laggard? I've been asked a lot of questions lately about formulaic approaches to eMarketing. Buyers are not the same. Well, that depends upon who opted in.
HUBSPOT | WEDNESDAY, JUNE 13, 2012
[Generation] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
One is by analyzing the success of your offers' landing pages in generating customers for your business. Furthermore, consider the stat below, which demonstrates the correlation between successful social media lead generation and email integration: So in what ways can you integrate social media into your lead nurturing campaigns?
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012
[Generation] The RIGHT Way to Weave Product Mentions Into Your Marketing
Include product calls-to-action in your lead generation offers. To do this in an "inboundy" way, ensure your CTA related back to the content of the lead generation offer. Everyone wants to market their product like Apple. No surprise there. And you know what? We learned a thing or two about product marketing there, too. Makes sense.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 27, 2011
[Generation] How are successful salespeople leveraging social media for selling? – Creating Value
This is going to be a 3 part series that covers what successful salespeople are doing to leverage social media in lead generation and accelerating their opportunities. Directly share information, become an expert, and generate a following. Some of these experts are listed in our post on the 25 most influential sales leaders. disagree.
B2B LEAD BLOG | TUESDAY, FEBRUARY 26, 2013
[Generation] Sales Operations Instant Lead Routing Technology Advances
ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
[Generation] An Introductory Guide to Highly Effective LinkedIn Ad Campaigns
Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. With over 100 million users, LinkedIn is the most popular social network for business professionals. An Overview of LinkedIn Ads. What an Effective LinkedIn CTR Looks Like.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Generation] Digital Marketing Glossary, Part 2
Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
B2B MARKETING ONLINE | MONDAY, DECEMBER 20, 2010
[Generation] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
VIEWPOINT | THURSDAY, AUGUST 30, 2012
[Generation] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
Craig specializes in lead generation, lead qualification, and B2B marketing and sales. They’re generating tons of leads. He also is encouraged by hearing that “VPs of sales—when they were being interviewed in the Valley—were asking the CEO what his lead generation strategy was. There are all these things we’ve got to do.’
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 4, 2011
[Generation] Suggestions On When To Use Mass Email For Teleprospecting
couple of examples of the kind of clients where I’ve seen email campaigns being fruitful for quality information are those that: Are a new face in their market: Blasting your new list before you start prospecting can get your client’s name into their inboxes generating some potential interest. Presto I have my next blog topic!
VOLACCI | MONDAY, OCTOBER 21, 2013
[Generation] How to Archive Your Twitter Feed in Under 5 Minutes
Selecting this button will generate a report, which Twitter will email to your account, along with a link to the.zip file. 'Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
TRADESMEN INSIGHTS | TUESDAY, APRIL 24, 2012
[Generation] B-to B-Marketers: What Are Your Most Effective Sales Channels?
B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you doing to take advantage of these “opportunity zones” to be successful? to-B marketers – are you prepared for a more educated buyer?
SYNECORE | TUESDAY, MARCH 5, 2013
[Generation] 5 Content Marketing Guidelines for Catching the Big Fish
Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Quantity is definitely a factor in successful content marketing, but quality is what will keep consumers and potential buyers coming back for more. Appropriateness to Your Target Audience. The Bottom Line.
SYNECORE | TUESDAY, JANUARY 8, 2013
[Generation] SoLoMo: Time to Get Social, Think Local, and Spend Mobile
These data anecdotally suggest social mobile apps providing user-generated reviews and location-based offers have a significant influence on mobile consumers. Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. Brands need to get social, think local, and spend (on) mobile.
SAVVY B2B MARKETING | MONDAY, MAY 23, 2011
[Generation] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
You’ll generate ideas for future e-books you can make money from. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! You think giving away your e-book isn’t the brightest idea, right? Wrong.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
[Generation] Formulas for B2B Marketing
As the equation demonstrates, having a search engine optimized website while utilizing content is a better strategy when it comes to lead generation. Analytic analysis added to the calculation can not only improve lead generation, it helps with lead scoring. And some of their techniques can get pretty complicated. Website + SEO = Good.
B2BMARKETINGSMARTS | TUESDAY, JANUARY 19, 2010
[Generation] The best place to start all B2B marketing efforts.
Minds selectively retain information – Following up a B2B lead-generation email, direct mail or other communication with a phone call is a strong interactive-marketing approach. There’s a very important place marketers have to be when conducting B2B marketing or selling B2B products or services. It’s not in the office.
B2B MARKETING TRACTION | FRIDAY, APRIL 19, 2013
[Generation] So Your Ad Agency Got an Award. Now What?
In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. Kudos to the award winners.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 6, 2011
[Generation] Leverage Your B2B Marketing Assets
If you have a product, service or some knowledge that is a “best-kept secret” either through neglect or because you didn’t know it was an asset, create a plan to aggressively market it and generate new sales. Are you leveraging your B2B marketing assets to achieve better results faster? — Archimedes of Syracuse.
MARKETING ACTION | WEDNESDAY, MAY 1, 2013
[Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Generation] 10 Award-Winning Websites With Kick-Ass Designs
Keep in mind, though, the following sites may not always be great lead generation machines -- some are intended to build brand awareness. 'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. 10 Stunning Sites to Win Awwwards. Gravity.
MARKETING CRAFTMANSHIP | WEDNESDAY, JUNE 20, 2012
[Generation] A Road Rage Lesson from my Dad
Yesterday I buried my Dad: 87 years-old, of Scottish descent, first generation American, decorated war hero, husband of two deceased wives, sibling to two brothers he outlived, father of 4, grandfather of 16, great-grandfather of 7, Cubmaster, Scoutmaster, hospital administrator, sail-boater, dog lover, cigar smoker and certified duffer.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
[Generation] Four Things Marketing Should Say “No” About in 2013
will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. Are you feeling the love yet? Good for you. Period. Make sales pay.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 22, 2013
[Generation] Referrals: Give Before You Get
set up meetings in rare instances: introducing a colleague to one of my clients, putting together to colleagues what I see an extraordinary fit, or situations where I see an opportunity to generate business for myself We all network for one reason: to find business. But guess what? That’s only one part of networking. Give one first.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 18, 2013
[Generation] Four Things Marketing Can Say “Yes” About in 2013
Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap. You’ve got to love January.
INSIGHTIQ BLOG | TUESDAY, MAY 29, 2012
[Generation] Thoughts from the Cable Show: Consumers were front & center
The consensus among the many industry leaders in attendance is that all of these screens - and the audiences they generate - mean newer and better ways for brands and consumers to connect and therefore, more revenue opportunities. But this year, as in recent years, television (or the first screen) wasn't the only media darling.
DIGITAL VOICES | FRIDAY, JULY 16, 2010
[Generation] Maximizing the effectiveness of your social marketing activities
Are you reaching out to existing customers or trying to generate new leads? Do The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. Do you need to because your competitors are in it? Hurry up.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 4, 2010
[Generation] Use P.O.T.S. to Connect with More Prospects
In a Rain Today survey of 700 companies, respondents ranked the phone as the most effective lead generation tool. New technology has given us a myriad of ways to reach prospects: social media, email, text messages, and instant messaging, to name a few. But the most effective way to connect with prospects is through 130-year-old technology.
SALES LEAD DYNAMICS | WEDNESDAY, JULY 14, 2010
[Generation] Sharpen Your Message: Offer Proof, Not Platitudes
may need “out of the box” thinking to generate more innovation. I frequently hear consultants describe their results with phrases such as “accelerating growth,” “improving financial results,” “enhancing employee communications” and “building effective organizations.” . These are not results. They’re platitudes. Period. Prove It! So what?
HUBSPOT | FRIDAY, AUGUST 19, 2011
[Generation] Twitter News Release Gets Attention And Retweets - #Hub140
Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. Or at least how can we make it different?”,
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 22, 2013
[Generation] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. 'Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
FEARLESS COMPETITOR | THURSDAY, JULY 19, 2012
[Generation] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
Marketing Made Simple TV is brought to you by the sales lead generation company Find New Customers. Basil Puglisi of Digital Ethos on Marketing Made Simple TV from Jeffrey Ogden on Vimeo. As a speaker he has presented at Social Media Week, the #140ConfLI, Social Media Day of Giving at Touro Law Center, NYXPO, TradeBrooklyn and more. Basil C.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 13, 2012
[Generation] Fearless Competitor is back and better than ever
Posting seven days a week, Fearless Competitor shares great content on sales lead generation and our new TV show, Marketing Made Simple TV. In betting, we just doubled down again. This blog is now lighting fast. Used the Genesis framework (state of the art). Launched using a custom design by Petersen Media Group. It was a huge improvement.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Generation] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
Why don’t you also check out the SCORE demand generation program from Find New Customers? Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. Eloqua – several contributors.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Generation] Marketing Made Simple TV premiers this Thursday at noon
Mac McConnell of BlueBird Strategies - B2B demand generation expert. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Generation] Mad Marketing TV Episode 1 is done
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 28, 2009
[Generation] Lead nurturing — critical but poorly understood
Jeff Ogden is the President of Find New Customers , “ Lead Generation Made Simple He’s also known as the Fearless Competitor. I had the opportunity to be interviewed two times last week. Both of these interviewers want to speak with me about lead nurturing. What’s lead nurturing? My answer surprised the interviewer.
B2B MEMES | WEDNESDAY, JULY 4, 2012
[Generation] The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward
Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. No related posts.
B2B MEMES | TUESDAY, APRIL 10, 2012
[Generation] Blog Comments: Chaos or Currency?
But some are so clearly and consistently focused on a single community interest that they generate with almost every post a huge number of intelligent, interesting, and polite comments. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. Please let me know.).
SALES CHALLENGER | TUESDAY, MARCH 20, 2012
[Generation] 3 Ways to Keep Your Sales Kickoff Alive
approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 20, 2013
[Generation] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
She offered advice for implementing social filters into your sales & marketing strategy, including lead generation, lead scoring, and social data. 'Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Employee productivity is key to a successful business. Now, they need to learn to build and grow communities on the visiual web.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Generation] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
Email and social media software Constant Contact have positioned themselves as a visionary in B2B Pinterest for business, creating boards dedicated to user-generated content, and videos of their staff experts answering small business owners’ questions. However, is the network a viable tool to promote content in the B2B realm? Be Pinteresting.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Generation] 2012 #Nifty50 Top Men in Technology on Twitter
His wide range of marketing experience includes marketing management, product development, social media, search and online marketing, product launches, advertising and lead generation. Andrew Spoeth leads social media strategy for CA Technologies, focusing on audience growth, engagement and demand generation. in August 2006. Jeffrey L.
SAZBEAN | TUESDAY, MAY 28, 2013
[Generation] Successful Marketing Always Has a Return
Driving lead generation — clearly linked to sales is the generation of quality leads. Long-term Cause & Effect If you start to look at the trending of your metrics (leads generated, sales, etc.), I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
HUBSPOT | FRIDAY, JULY 30, 2010
[Generation] 5 Ways to Get Out of the Pay-Per-Click Weeds
Your priorities tend to reflect on what you're being measured, and we hope you're being measured primarily on generating high quality leads. Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? What actually matters? PPC return on investment (ROI), of course.
ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011
[Generation] Five New Year’s Resolutions for the CMO
CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it. As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
HUBSPOT | TUESDAY, JULY 2, 2013
[Generation] 15 Phenomenal TED Talks You Need to Watch Today
One of the greatest mysteries of our generation is how certain content goes viral. 'Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. It''s hard to stay inspired, too. Watch them. Not me. 8) J.K.
LEADER NETWORKS | TUESDAY, JULY 12, 2011
[Generation] Why Online Communities and Vegas Have Nothing In Common
For mid stage online communities the best practice is to foster a shift to a more member-centric community, evident through more member-generated content and member-leadership visibility. Superior planning, scale and skill won't help you as serendipity reigns supreme. The member experience is primarily a directed search for information.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Generation] How 15 Real Businesses Are Getting Creative With Vine for Marketing
The next day, @sweetshotphoto tweeted that it had generated new leads thanks to the Vine post. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. 1) ASOS. 2) Gogo.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Generation] 5 Commonly Held Social Media Myths.Busted!
Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Myth 1: Social Media Is All About Conversations. ” You hear this advice time and again.
CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 5, 2010
[Generation] VisualIQ Measures Marketing Impacts Across All Channels
Today, it basically generates reports that suggest better media allocations and advertising contents. Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. So maybe the criticism isn’t particularly new.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Generation] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results. Marketing analytics provides insight into the metrics that move the needle on the website and tie investments to the ultimate goal for most companies -- generating revenue. Let's learn more, shall we? Here's how.
WINDMILL NETWORKING | WEDNESDAY, JUNE 20, 2012
[Generation] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
realize the personal branding aspect, but could you say that it is plain old good business to do so, i.e. if done right it could lead to both lead generation as well as establishing thought leadership for your brand (company and personal) in the market? Please briefly first describe your role at Towers Watson. Absolutely! B2B Sales Blogging
BLUE FOCUS MARKETING | FRIDAY, SEPTEMBER 21, 2012
[Generation] Recalculating Route: The New Customer Journey
Fortunately, many advanced marketing programs have recognized the need to take the customer experience into the 21st century, and are offering dynamic new courses designed to prepare the next generation of marketers for the new digital landscape. Everything changes. You might say that even change itself changes.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Generation] The Laws Marketers Need to Know to Avoid Legal Backlash
Luckily, under Section 230 of the Communications Decency Act , websites are protected against defaming user-generated content such as blog comments, which means you won't have to monitor and weed out that type of content (although you'll probably want to remove it anyway). Remove questionable user-generated content. CAN-SPAM Act.
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 18, 2013
[Generation] Following Trends vs. Trendsetting with Marketing Ad Spend
It’s foolproof: if you place a unique call tracking number in your TV ad, your newspaper ad, and your digital display ad, you can easily tell from real-time reports which of those ad efforts are actually generating calls. Digital display advertising, however, is nothing to sneeze at: its growth is healthy at 4.1%. Pump the brakes. Now what?”
CONTENT MARKETING TODAY | FRIDAY, AUGUST 20, 2010
[Generation] Content Marketing Perfection in 29 Words on Facebook
They are suggesting something outside the box that might generate fast and measurable results. B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. It is short. It is authentic. It is creative.
HUBSPOT | FRIDAY, JULY 1, 2011
[Generation] How to Write the Best Blog Post EVER
Comparing two seemingly different things and drawing connections between them is a valuable way to combine relevance and generate more intense interest in a subject. Some of the most common blogging advice is to write great posts. That ends today. Here are common blogging assumptions to ignore on your quest for the perfect blog post.
BLOG MY CALLS | MONDAY, OCTOBER 21, 2013
[Generation] 5 Reasons Conversation Analytics Matters
Most call tracking providers simply provide data about the campaign and ad that generated a call. 'We''ve written a lot of blog posts about what Conversation Analtyics can do, how it works, and how marketers can use it to make more money. This post won''t be that specific. In other words: why should the marketing world care about this?
BLOG MY CALLS | FRIDAY, JUNE 28, 2013
[Generation] A Preview of Our Summer Webinar Series
In this webinar he''s going to discuss specific ways to generate sales and leads with your blogs. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. This might be the most exciting webinar of the summer.
HUBSPOT | MONDAY, MAY 13, 2013
[Generation] 6 Marketing Automation Lessons I Learned the Hard Way
In other words, automation is a fantastic tool to further qualify and nurture leads, but when you don''t even generate enough for Sales, what''s the point? Even for those of you that don''t have a lead problem (lucky you), marketing automation is not the end-all, be-all to demand generation. They plan to use lead scoring, as well.
SALES CHALLENGER | MONDAY, MAY 16, 2011
[Generation] Are Millennials Really That Different?
The Millennials , the generation of people born between 1980 and 2000, are the newest, youngest employees in sales and service organizations. This generation only takes yes for an answer”. The members that we spoke to about rep performance wondered what they needed to do to get the best performance out of this new generation.
LEADSLOTH | MONDAY, JULY 12, 2010
[Generation] Hubspot Review
Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 6, 2013
[Generation] What is Harder about B2B Blogging? Starting or Continuing?
Depending on your industry and online competition, it may take three to six months, or sometimes even longer to generate results. 'There is no doubt that blogging for a B2B company is hard. Seasoned content marketers don’t see this as a problem. They create content all day long. Night and day. With eyes opened and closed.
THE FORWARD OBSERVER | MONDAY, DECEMBER 17, 2012
[Generation] Five Things to Consider for a Smart B2B Marketing Budget
In the past, marketing generated and handed off leads to sales, and sales would finish pulling the prospect down the sales funnel. Artillery B2B Marketing Blog > The Forward Observer. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing.
HUBSPOT | FRIDAY, JULY 19, 2013
[Generation] How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
'Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. The Effect of Panda on Ecommerce: Why Ecommerce Sites Were Some of the Hardest Hit.
HUBSPOT | MONDAY, MARCH 17, 2014
[Generation] How to Select the Perfect Image for Your Next Blog Post
Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? Blogging
THE ROI GUY | MONDAY, MARCH 24, 2014
[Generation] Gartner: The Technology Sales Rep Has Lost Their Mojo!
According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making. The evidence?
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Generation] 7 Ways eCommerce Can Grow Their Email Marketing Database
Running a sweepstakes is a great way to generate buzz and excitement around your eCommerce website. It also helps build a community around your eCommerce store and generates qualified website visits. One of the biggest reasons noted was not being ready to purchase. Growing Your eCommerce Leads Database for Email Marketing. Sign Up!
HUBSPOT | SUNDAY, MARCH 9, 2014
[Generation] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
Once startups "go live" and start generating revenue, the focus switches to building and optimizing your brand. 'While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. Reasons Most Enterprise Websites Fall Short.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Generation] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. Futhermore, by recording your live webinar and offering an archived version, you'll be creating a more long-term lead generation asset that can be accessed long after your live event ends.
HUBSPOT | THURSDAY, MAY 13, 2010
[Generation] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
xml sitemap generator tool" out there or just ask your webmaster to add one. Want to learn more about your website - Is it set up for success? Is it being crawled by search engines ? Is it site too slow? How can I tell? You should actually register your site with Yahoo Site Explorer and Bing Webmaster Center as well. Photo Credit: Kinologik.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Generation] To succeed in social media, set aside your marketing plan
large restaurant chain was frustrated that the only thing that generated Facebook traffic was coupons. Forget your marketing PLAN? Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING. And why not? Tweet This!
B2BBLOGGERS | MONDAY, AUGUST 30, 2010
[Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
HUBSPOT | FRIDAY, DECEMBER 17, 2010
[Generation] 5 Must-Measure eCommerce Blogging Strategies
Generate Immediate, Same-Day Sales. Same-day sales are difficult to generate from content-rich (i.e. Generate Long-Term, Lagged Sales. Track sales generated from products or categories promoted in your post and calculate a conversion rate from years of traffic. Grow Blog Subscribers and Reach. Attract Inbound Links.
B2B MARKETING TRACTION | SUNDAY, JANUARY 10, 2010
[Generation] Tenacity is Key When Marketing Clean Technologies
Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. Tweet. attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. He talked about the City of L.A.’s
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Generation] Effective Marketing Isn’t Easy — Or Cheap
You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Generation] Effective Marketing Isn’t Easy — Or Cheap
You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 11, 2011
[Generation] Save the Date – Insider Summit 2012
If you are a sales or marketing professional responsible for lead generation and revenue, this years Insider Summit is going to leave you with real examples and training on how to do your jobs better. InsideView is putting together our Insider Summit and everyone is invited. Block off these dates and register for the Insider Summit 2012.
SALES INTELLIGENCE VIEW | MONDAY, JUNE 21, 2010
[Generation] Top 5 Google Search Tips for B2B Sales Prospecting
How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.].
SAVVY B2B MARKETING | MONDAY, FEBRUARY 7, 2011
[Generation] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t. And for many companies, the “alignment gap” seems to be growing.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Generation] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
By integrating your email efforts with social sharing, you can learn to generate authentic engagement in new and creative ways. by Jen Howard The countdown continues. Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join.