Page 85 of 180 Previous | Next 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] Sales Prospecting In The New Year With A Data Scientist
    According to a 2013 study from CSO Insights , two-thirds of companies are struggling with lead generation. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The End of Random Smiling and Dialing.
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Generation] Understanding How Conversions Differ on Devices
    Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices: iPhone Generation (Photo credit: xcode) Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. The post Understanding How Conversions Differ on Devices appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Generation] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Generation] 6 Tools for Automating B2B Social Media Marketing
    It shows you results across social media, Reddit, and other user-generated platforms. Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. That doesn’t change, no matter the target audience. Below are some tools that can help you research, schedule, and monitor.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 14, 2015
    [Generation] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. The key with this is to either: a.)
  • B2B LEAD BLOG   |  MONDAY, OCTOBER 11, 2010
    [Generation] Are Marketers Measuring Their Success or Someone Else’s?
    That’s the essential question of Dave Green’s whitepaper, Measuring Lead Generation Effectiveness: a Case for a New Approach. Mark your calendars for November 9 when Dave presents Trends and Challenges of Lead Generation in 2011. Share and Enjoy: Lead Generation Lead Qualification ROI Measurement Sales LeadsTweet.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Generation] Visual Storytelling UX: Why Stories Need Design
    For many companies, customers are already generating great images and video — telling their own story about the brand. If stock photos have failed you and you’re not handy with a camera, looking into user-generated content can also help spruce up a brand story. Happy reading! Appearance Matters. Find the Right Format. His advice?
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Generation] Defining Moments
    The end result of demand generation is leads. Marketing Automation is an enabling technology that powers both demand generation and lead management. Marketing automation should not be looked at as being able to deliver demand generation strategy or lead management process. This inconsistency can cause significant confusion. 
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Generation] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Generation] 11 B2B Social Media Takeaways from BMA14
    By leveraging social media they can generate 78% higher sales than those using traditional selling. By the end of the conference, the 1,000 attendees had generated 17,269 Twitter mentions which had an overall reach of 63.7 Although the conference covered a wide range of topics , social media was a key theme in many presentations.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 11 Remarkable Guides to Marketing, Search, and Life
    Guest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Generation] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media  and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Generation] Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week!
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE!
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Generation] How to Organize a Digital Marketing Team – Lessons from Hubspot
    The goal of this team is to take names generated by the Tofu team and convert them into qualified sales leads to pass to Sales. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.).
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Generation] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. Posts You Might Like to Read: Hybrid Marketing Professionals: The Next Generation of Talent. Posts You Might Like to Read: B2B Marketing: 74% Challenged by Generating High-Quality Leads. 10) For Entrepreneurs.
  • KAPOST  |  TUESDAY, JULY 5, 2016
    [Generation] In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content
    The top three priorities for Kapost customers are (1) traffic and engagement, (2) lead and revenue generation, and (3) minimizing inefficiencies. When asked about the goals for content marketing efforts, the #1 goal is to generate traffic and engagement at 71%. What’s going on in the minds of B2B marketers? sales enablement).
  • SNAPAPP  |  MONDAY, DECEMBER 15, 2014
    [Generation] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    The personality assessment reached more than 1,000 impressions and generated a 77% click through rate, resulting in 65 leads. More importantly, the SnapApp generated a ton of social buzz, particularly from industry influencers. This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved. .
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Generation] Happy Independence Day from Find New Customers
    The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Generation] 18 Tips for Planning a Flawless New Product Launch
    If I project that the highest possible number of leads the campaign can generate is 500, and I end up with 450, I know we got just about everything right. If I generate 550 leads, it means I probably didn’t do a great job of setting a realistic ceiling. And if we only generate 300 leads, we know some tactics didn't work at all.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Achieve the Right Blend of Art and Science for Marketing
    This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Putting It All Together: Blogging Forms the Foundation
    After months of investment, clients don’t think they are generating any additional business. Generating inbound leads! One of the biggest (if not the biggest) frustration we hear about our services comes from clients feeling they aren’t getting a return on their investment. Then the ball is in your court. Spoiler Alert: It worked).
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Generation] 12 New Year's Marketing Resolutions You Can Actually Keep
    As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. successfully optimized search campaign can help your business generate more leads and get found by potential customers.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Generation] How To Adopt ABM Predictive Analytics at Your B2B Organization
    The adoption process might occur in a different order for different firms, but generally, this is the order of changes that a demand generation team implements when adapting their strategy to include predictive ABM analytics. [ ] MARTECH FOUNDATION. Predictive ABM analytics take a typical ABM strategy a step further. Marketing Automation.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Generation] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Look for a solution that matches your short and long term goals and will help turn your marketing into a revenue-generating sales partner. Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. And so forth.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Generation] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. They’re the ones on the phone speaking with the leads your marketing team generated. To read more content like this, subscribe to Sales.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Generation] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Content marketing is red-hot. So how do you get your C-suite to buy in?
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Generation] Top 4 Online Marketing Trends for 2016
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. It’s 2016 already! Online marketing trends will focus around a few key areas.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Generation] Who’s Watching Your Video Content? [CHART]
    by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. Frequently at Vidyard we get asked, “Who is watching video content?” Is it generation Y? It’s pretty exciting stuff! Do C-Level executives watch content?”. But there’s more to it).
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Where Is Digital Advertising Headed in 2016?
    The main reason for these shifts is the constant need to be in front of the right audience, with the right message, and targeting them in a more sophisticated manner to continue to generate a positive ROI despite the increase in the costs of advertising online as more competition enters the auctions. Leveraging first party data (i.e.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Generation] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Which country will generate the most revenue from mobile advertising in 2014? a) China. b) South Korea. c) United States. d) India. Which country will generate the most revenue from mobile advertising in 2014? a) China. b) South Korea. c) United States. d) India. How much do you know about social media platforms, facts and trends?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 11, 2008
    [Generation] 0908_brigham
    recent UCLA study indicated that the latest generation to graduate college is so absorbed in multitasking while they study that they have the shortest attention span of any generation in history. By making full use of these modern techniques, you have a much better chance at capturing the attention of the multitasking generation.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] 15 Ways to Synchronize Social Media and Email Marketing
    Use SlideShare’s lead generation contact form. SlideShare’s lead generation set up lets you control where and how the lead generation form will pop up. Test Twitter’s lead generation cards. Social media and email marketing are two of the most widely used digital marketing tactics. 86% of marketers use email marketing.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation] The 25 Best Slideshare Presentations Of 2013
    This rant from Bruce Kasanoff has generated more than 366,000 pageviews as it hits a chord with many of us. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. What Would Steve Do?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 1, 2012
    [Generation] 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
    B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list (via MarketingSherpa). B2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2 ways to measure it) (via MarketingSherpa Blog). After about 900 calls, my results were disappointing — I only had one lead! That was an 839% improvement.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Generation] 5 Tools to Manage Your Freelance Content Team
    Working with so many freelancers can become complicated, and it’s important for you to evaluate how much money is being spent vs. how much is being generated through your efforts. It also generates detailed reports so you know where you are in terms of your finances. This is where freelance employees come into play. 2.Blogging  .
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Generation] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2009
    [Generation] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
    What do you think are the biggest opportunities companies have for more effective demand generation ? I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics. Note: if you're not a MarketingProfs member, you can also access the article here. 1.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Generation] Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle
    by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. Ready to get started?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Generation] Personalization 3.0: Turning Your Website into Your Best Salesperson
    That’s what today’s generation of personalization –Personalization 3.0, if you will – is all about. frequent speaker at leading industry events, Andy has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop revenue-generating content marketing programs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. Offers are the primary gateways to lead generation -- and without them, website visitors have no way of getting converted into leads. Woohoo! Let''s do it.
  • HINGE MARKETING  |  SUNDAY, JUNE 12, 2016
    [Generation] Effective Calls to Action Require More Science Than Art
    Download a free copy of the  Lead Generating Website Guide. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services. Need help with lead generation? Contact us to learn how we can help put your website to work and turn it into a lead generating machine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Generation] Are you becoming an obsolete marketing professional?
    Providing avenues for ongoing user-generated content is one way to stay relevant by empowering a community to share its own story, to be the story, weaving in the brand in authentic ways. Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 2, 2015
    [Generation] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
    The reviews generated by the program are incredibly powerful,” said Angela. If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. Stand back.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [Generation] The Critical Importance of Quiet Time for Executives
    The warm flow of water, the hum of the fan and no interruptions means a fountain of fresh ideas for my B2B demand generation and global marketing company, Find New Customers. I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. Quiet reflection time – makings of a great day? What do you think?
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Generation] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Eddie Yoon’s story about Generac in the Harvard Business Review provides a spectacular example: Generac, the leading standby generator manufacturer (machines that provide backup power when your power goes out), [asked their customers to draw their experience with the generator]  … and unlocked a well of emotion that they hadn’t seen before.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Generation] What is an Inbound Marketing Campaign?
    Perhaps you want to generate 500 leads or convert 10 new customers. Once you have generated a new lead or reengaged an existing lead using your marketing channels, it is time to nurture that lead towards a purchase via email communications. Setting Campaign Goals. What is the action-oriented goal you would like your audience to do?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Generation] Get ready. Social scoring will change your life.
    Advertising Age reported that the Virgin promotion generated 4,600 tweets about the new route. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. There is an interesting, and perhaps alarming, trend brewing on the social media scene. 
  • LEANDATA  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] Are MQLs a Vanity Metric?
    Carlos Hidalgo , the CEO of Demand Generation management firm Annuitas bluntly echoed that sentiment. “I, too, hate the funnel,” Hidalgo said at the conference. “I don’t like the waterfall. I’ve never talked to a buyer who said, ‘I’m in the sales-accepted lead part of the purchase process.’” He also added: “Let’s be clear, those aren’t leads.
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
  • SMART MARKETING  |  THURSDAY, JUNE 15, 2006
    [Generation] Smart Marketing: Whats with this obsession to contact cold prospects?
    Too many businesses these days focus on generating fresh leads from cold lists. Because doing this generates word-of-mouth and referrals; the lifeblood of any successful marketing effort. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. Why is this preferred?
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Generation] The Four-Letter Words Of Business Storytelling
    Want is a primal survival trait that was programmed into our DNA thousands of generations ago. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Generation] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. In inbound marketing, consistent content creation can be beneficial for quite a few reasons. And what can more traffic lead to?
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Generation] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    Explainers are the second most at-risk group, thanks to sophisticated company websites. "If you look at really compelling websites, they provide things like how-to videos, detailed facts, and user-generated content," Hoar said. "So as technology gets better at explaining things, we don''t need humans to explain any more.". Of the 4.5
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Generation] Why Business Blogging Works
    Every person that lands on your website represents an opportunity to generate a new lead, too. In other words, blogging can literally help you generate leads for your business while you sleep. The work you put in today can generate results for years and years to come. Every month, I run a new hire training class on blogging.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 15, 2016
    [Generation] How to deal with change stress and be a better marketer
    We need to navigate creating more content, generating more leads and achieving more results. As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding. We’re dealing with an explosion of touchpoints, channels and marketing technology. Even our customer buying process has changed. Be more reflective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 8, 2012
    [Generation] An inside view of the blogging process
    If I think a post will generate a lot of comments, I won’t publish that on a day that I can’t pay attention to the comment section. ”  I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! The trick is to have the discipline to capture these ideas when they occur.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Generation] Keep your bet on Facebook’s dominance … for now
    And we don’t really need two social networks. 2) For an entire generation, Facebook IS the Internet. And we don''t really need two social networks. 2) For an entire generation, Facebook IS the Internet. common question I get asked in classes is if teens are abandoning Facebook. Where exactly is it going to grow? Stay tuned.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Generation] 9 Excellent Examples of Brands Using Facebook's New Page Design
    But you can also take it a step further, like Verizon did by combining its cover photo with a contest based on user-generated content. While searching for brands using this area as a lead generator, there weren't many notable examples. So be the first one in your industry to figure out lead generation on the new Facebook layout!
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    To get some initial guidance on topic generation and keyword research for the blog, they needed to first research and create buyer personas. As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Setting Up a Blog Strategy.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Generation] The Future of Media and The Role I Want to Play
    Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. In reality, the change is far bigger.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Generation] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Today’s social media marketers are using hashtags not only for pushing brand content, but increasingly using it for generating user content and driving conversations. What can you do to make user-generated content to drive online sales? Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Download the Guide.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] 15 Expert Tips on Accelerating Your Sales
    The rewards are greater." ( Tweet This Quote ). 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 8) "Focus your content on long-tail topics. This post originally appeared on the Sales section of Inbound Hub. Aligned. Inbound Sales Daily
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Generation] 8 Ways to Make Your Content More Like Personal Conversations
    Read Dan’s book, The Truth About Leads , visit his blog ViewPoint ll The Truth About Lead Generation , or contact him: dan.mcdade@pointclear.com We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Serving.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] How to Be a Marketing Automation Master [INFOGRAPHIC]
    As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Generation] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    One of the main benefits of blogging is that your posts will continue to generate traffic and leads for you even when they become old content over time. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Generation] Top 50 Sales & Marketing Influencers for 2013
    He is a recognized expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . KNOXVILLE, Tenn., To request an advance copy, email ken@acumentmgmt.com. About Ken Thoreson.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Generation] Rapid Notify Sees 20% Leap in Closing Rates
    You can read all about it in this new case study: Rapid Notify Increases Opportunity Generation by 50% – While Reducing Manual Labor Processes by 416 Hours Per/Year. We love success stories, especially when it’s our customers experiencing the success. There’s much more to the story than just lower costs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The chart below shows the average volume of traffic generated from organic search to a URL, broken down by the word count of that post. Now let's take a look at the top 100 blog posts (in terms of generating organic traffic and ranking well in the SERPs). I've always had a love affair going on with data. The author. Click to Tweet ).
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Generation] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    It generated 100,000 e-book downloads and improved the brand’s search ranking for the terms “heritage” and “innovation.” The campaign generated more than 5 million views in less than three months. Among luxury brands, few do that better than Jaguar Land Rover. Video: The key to social engagement.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    However, longer-form content tends to perform better in terms of generating shares and links. Publishing content isn’t going to magically generate dozens of links for you. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [Generation] Is Marketing Too Busy? The Forgotten Sales Professional
    Demand Generation Sales Enablement Pisello Alinean content marketingA recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Generation] Catching the response that got away
    Demand generation marketing multi-channel reportingGuest blog by Mike Housley, managing director at Cyance: We all know times are tough. But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Generation] Are you self serving or self promoting
    Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation] What Did I Learn About Social Selling to Prepare for 2014?
    They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate). Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Generation] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    Additionally, earned advocates are more likely than others to be content creators – people who generate content that references, touts, and/or links back to yours. Key business benefits include increases in demand generation, traffic, qualified leads, revenue, and transaction size. Demand generation. First things first ….
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can  generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Generation] 25 Experts Share Top 3 Content Marketing Trends for 2017
    The best content marketers will be those who tap into the incredible data being generated by so many connected devices and the new platforms being spawned by IoT, AR and VR. Leveraging User-Generated Content will make the journey easier. User-generated content. According to 25 Experts). A. Donna Moritz. F. Frank Strong. G.
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Generation] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    Mapping the process will enable your sales team to have more relevant conversations with prospects because they will be able to “speak to” the stage the customer is in.  It also helps you develop a more systematic approach to demand generation. This is the second in a series of three articles addressing synchronizing content and channels.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Generation] Find New Customers releases “7 Keys to B2B Social Media Success”
    B2B Lead Generation | 7 Keys to B2B Social Media Success. Compliment of the B2B demand generation company Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Social media is red-hot. And companies are struggling with it. What do you think? Social Media
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Generation] 6 Perfect Places for Your Email Sign up Forms
    By purchasing a lead generation card, you’ll attract a whole host of new customers. For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. 2. ” 5.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 15, 2015
    [Generation] Are You Building a Company or Just Laying “Marketing Brick”?
    Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? There’s a quote by Charles M. Schwab that goes like this: Three men were laying brick. The first was asked: "What are you doing?" He answered: "Laying some brick." Marketing Strategy
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Generation] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    The company then regrams its favorites, ultimately gaining priceless user-generated content (UGC) while showing its most loyal fans some love. 3. Eighty-five percent of consumers find UGC more influential than branded photos—and similar to Birchbox, the social team over at Starbucks continues to generate priceless UGC. Patagonia.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 13 Little Landing Page Experiments That Can Make a Big Difference
    There are lots of little things you can do on your landing page to help you generate more leads and customers. Most landing pages are created to help you generate leads. When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. and ta-da! How about both?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Generation] 3 Business tips to make the second half of your 2016 count
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Generation] Infer’s Predictive Insights From Across The Web
    Companies that have figured out how to utilize data to create deeper personalization are improving the overall customer experience, winning more deals and generating more revenue dollars. Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. In the News
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Generation] The 12 Beliefs of Good Bosses
    So my job is to encourage my people to generate and test all kinds of new ideas. But it is also my job to help them kill off all the bad ideas we generate, and most of the good ideas too. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Bob Sutton.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The real answer here is not marketing versus sales, but marketing AND sales working together to create Demand Generation programs that speak to the buyers.  . Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Generation] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Use this to drive traffic back to your website, and be sure to include calls-to-action on the pages you're driving traffic to maximize lead generation from YouTube. This will help you generate additional views from people who were originally watching other videos. And when we say "content," we don't just mean the written word.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Generation] How to Grow Your Email List by Running a Contest
    while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. We''ve seen this happen first-hand at HubSpot. Our idea? Tweeting a link to the contest.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Generation] Top 12 Ways Sales Leverages the Internet
    On average sales reps will spend 24.1% of their time each week on research and lead generation activities. You can imagine what will have a better impact on a sales teams ability to generate more opportunities and increase revenue. It’s near impossible to be effective in sales without the use of the internet these days.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Smarketing: The Guide To Lead Conversion!
    For the best possible lead generation and conversion rates unify your employees into a successful Smarketing team by implementing these elements: Funnel Stages. Implement marketing software to manage your lead generation as well as a customer relationship management, or CRM, system to track sales activity. They just don’t go. Takeaway.
<< 1 2 ... 83 84 85 86 87 ... 179 180 >>