B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
[Generation] Four Things Marketing Should Say “No” About in 2013
will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. Are you feeling the love yet? Good for you. Period. Make sales pay.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 22, 2013
[Generation] Referrals: Give Before You Get
set up meetings in rare instances: introducing a colleague to one of my clients, putting together to colleagues what I see an extraordinary fit, or situations where I see an opportunity to generate business for myself We all network for one reason: to find business. But guess what? That’s only one part of networking. Give one first.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 18, 2013
[Generation] Four Things Marketing Can Say “Yes” About in 2013
Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap. You’ve got to love January.
INSIGHTIQ BLOG | TUESDAY, MAY 29, 2012
[Generation] Thoughts from the Cable Show: Consumers were front & center
The consensus among the many industry leaders in attendance is that all of these screens - and the audiences they generate - mean newer and better ways for brands and consumers to connect and therefore, more revenue opportunities. But this year, as in recent years, television (or the first screen) wasn't the only media darling.
DIGITAL VOICES | FRIDAY, JULY 16, 2010
[Generation] Maximizing the effectiveness of your social marketing activities
Are you reaching out to existing customers or trying to generate new leads? Do The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. Do you need to because your competitors are in it? Hurry up.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 4, 2010
[Generation] Use P.O.T.S. to Connect with More Prospects
In a Rain Today survey of 700 companies, respondents ranked the phone as the most effective lead generation tool. New technology has given us a myriad of ways to reach prospects: social media, email, text messages, and instant messaging, to name a few. But the most effective way to connect with prospects is through 130-year-old technology.
SALES LEAD DYNAMICS | WEDNESDAY, JULY 14, 2010
[Generation] Sharpen Your Message: Offer Proof, Not Platitudes
may need “out of the box” thinking to generate more innovation. I frequently hear consultants describe their results with phrases such as “accelerating growth,” “improving financial results,” “enhancing employee communications” and “building effective organizations.” . These are not results. They’re platitudes. Period. Prove It! So what?
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Generation] 10 Award-Winning Websites With Kick-Ass Designs
Keep in mind, though, the following sites may not always be great lead generation machines -- some are intended to build brand awareness. 'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. 10 Stunning Sites to Win Awwwards. Gravity.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 22, 2013
[Generation] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. 'Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
FEARLESS COMPETITOR | THURSDAY, JULY 19, 2012
[Generation] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
Marketing Made Simple TV is brought to you by the sales lead generation company Find New Customers. Basil Puglisi of Digital Ethos on Marketing Made Simple TV from Jeffrey Ogden on Vimeo. As a speaker he has presented at Social Media Week, the #140ConfLI, Social Media Day of Giving at Touro Law Center, NYXPO, TradeBrooklyn and more. Basil C.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 13, 2012
[Generation] Fearless Competitor is back and better than ever
Posting seven days a week, Fearless Competitor shares great content on sales lead generation and our new TV show, Marketing Made Simple TV. In betting, we just doubled down again. This blog is now lighting fast. Used the Genesis framework (state of the art). Launched using a custom design by Petersen Media Group. It was a huge improvement.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Generation] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
Why don’t you also check out the SCORE demand generation program from Find New Customers? Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. Eloqua – several contributors.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Generation] Marketing Made Simple TV premiers this Thursday at noon
Mac McConnell of BlueBird Strategies - B2B demand generation expert. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Generation] Mad Marketing TV Episode 1 is done
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 28, 2009
[Generation] Lead nurturing — critical but poorly understood
Jeff Ogden is the President of Find New Customers , “ Lead Generation Made Simple He’s also known as the Fearless Competitor. I had the opportunity to be interviewed two times last week. Both of these interviewers want to speak with me about lead nurturing. What’s lead nurturing? My answer surprised the interviewer.
B2B MEMES | WEDNESDAY, JULY 4, 2012
[Generation] The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward
Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. No related posts.
B2B MEMES | TUESDAY, APRIL 10, 2012
[Generation] Blog Comments: Chaos or Currency?
But some are so clearly and consistently focused on a single community interest that they generate with almost every post a huge number of intelligent, interesting, and polite comments. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. Please let me know.).
SALES CHALLENGER | TUESDAY, MARCH 20, 2012
[Generation] 3 Ways to Keep Your Sales Kickoff Alive
approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 20, 2013
[Generation] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
She offered advice for implementing social filters into your sales & marketing strategy, including lead generation, lead scoring, and social data. 'Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Employee productivity is key to a successful business. Now, they need to learn to build and grow communities on the visiual web.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Generation] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
Email and social media software Constant Contact have positioned themselves as a visionary in B2B Pinterest for business, creating boards dedicated to user-generated content, and videos of their staff experts answering small business owners’ questions. However, is the network a viable tool to promote content in the B2B realm? Be Pinteresting.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Generation] 2012 #Nifty50 Top Men in Technology on Twitter
His wide range of marketing experience includes marketing management, product development, social media, search and online marketing, product launches, advertising and lead generation. Andrew Spoeth leads social media strategy for CA Technologies, focusing on audience growth, engagement and demand generation. in August 2006. Jeffrey L.
SAZBEAN | TUESDAY, MAY 28, 2013
[Generation] Successful Marketing Always Has a Return
Driving lead generation — clearly linked to sales is the generation of quality leads. Long-term Cause & Effect If you start to look at the trending of your metrics (leads generated, sales, etc.), I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
HUBSPOT | FRIDAY, AUGUST 19, 2011
[Generation] Twitter News Release Gets Attention And Retweets - #Hub140
Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. Or at least how can we make it different?”,
3D2B | MONDAY, APRIL 14, 2014
[Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011
[Generation] Five New Year’s Resolutions for the CMO
CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it. As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
LEADER NETWORKS | TUESDAY, JULY 12, 2011
[Generation] Why Online Communities and Vegas Have Nothing In Common
For mid stage online communities the best practice is to foster a shift to a more member-centric community, evident through more member-generated content and member-leadership visibility. Superior planning, scale and skill won't help you as serendipity reigns supreme. The member experience is primarily a directed search for information.
HUBSPOT | TUESDAY, JULY 2, 2013
[Generation] 15 Phenomenal TED Talks You Need to Watch Today
One of the greatest mysteries of our generation is how certain content goes viral. 'Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. It''s hard to stay inspired, too. Watch them. Not me. 8) J.K.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Generation] How 15 Real Businesses Are Getting Creative With Vine for Marketing
The next day, @sweetshotphoto tweeted that it had generated new leads thanks to the Vine post. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. 1) ASOS. 2) Gogo.
HUBSPOT | FRIDAY, JULY 30, 2010
[Generation] 5 Ways to Get Out of the Pay-Per-Click Weeds
Your priorities tend to reflect on what you're being measured, and we hope you're being measured primarily on generating high quality leads. Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? What actually matters? PPC return on investment (ROI), of course.
CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 5, 2010
[Generation] VisualIQ Measures Marketing Impacts Across All Channels
Today, it basically generates reports that suggest better media allocations and advertising contents. Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. So maybe the criticism isn’t particularly new.
WINDMILL NETWORKING | WEDNESDAY, JUNE 20, 2012
[Generation] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
realize the personal branding aspect, but could you say that it is plain old good business to do so, i.e. if done right it could lead to both lead generation as well as establishing thought leadership for your brand (company and personal) in the market? Please briefly first describe your role at Towers Watson. Absolutely! B2B Sales Blogging
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 11, 2011
[Generation] Enter The Ninja: The Anatomy Of An Uncommon Job Title
If you look at the gaming generation, there are games where ninjas are meant to be people with multiple skills. My generation used to call them hackers. by Jesse Noyes | Tweet this. From Big Commerce's support site. There are ninjas besieging the hallways and conference rooms of Big Commerce. Trendy Title. Share email. Facebook.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Generation] 5 Commonly Held Social Media Myths.Busted!
Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Myth 1: Social Media Is All About Conversations. ” You hear this advice time and again.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Generation] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results. Marketing analytics provides insight into the metrics that move the needle on the website and tie investments to the ultimate goal for most companies -- generating revenue. Let's learn more, shall we? Here's how.
BLUE FOCUS MARKETING | FRIDAY, SEPTEMBER 21, 2012
[Generation] Recalculating Route: The New Customer Journey
Fortunately, many advanced marketing programs have recognized the need to take the customer experience into the 21st century, and are offering dynamic new courses designed to prepare the next generation of marketers for the new digital landscape. Everything changes. You might say that even change itself changes.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Generation] The Laws Marketers Need to Know to Avoid Legal Backlash
Luckily, under Section 230 of the Communications Decency Act , websites are protected against defaming user-generated content such as blog comments, which means you won't have to monitor and weed out that type of content (although you'll probably want to remove it anyway). Remove questionable user-generated content. CAN-SPAM Act.
CONTENT MARKETING TODAY | FRIDAY, AUGUST 20, 2010
[Generation] Content Marketing Perfection in 29 Words on Facebook
They are suggesting something outside the box that might generate fast and measurable results. B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. It is short. It is authentic. It is creative.
VIDYARD | THURSDAY, APRIL 17, 2014
[Generation] Top 6 Content Marketing Takeaways from Marketo Summit
Session 1: Lean Content Marketing for Lead Generation. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Here’s a quick rundown of the top three sessions I attended and what I learned along the way.
HUBSPOT | FRIDAY, JULY 1, 2011
[Generation] How to Write the Best Blog Post EVER
Comparing two seemingly different things and drawing connections between them is a valuable way to combine relevance and generate more intense interest in a subject. Some of the most common blogging advice is to write great posts. That ends today. Here are common blogging assumptions to ignore on your quest for the perfect blog post.
BLOG MY CALLS | MONDAY, OCTOBER 21, 2013
[Generation] 5 Reasons Conversation Analytics Matters
Most call tracking providers simply provide data about the campaign and ad that generated a call. 'We''ve written a lot of blog posts about what Conversation Analtyics can do, how it works, and how marketers can use it to make more money. This post won''t be that specific. In other words: why should the marketing world care about this?
BLOG MY CALLS | FRIDAY, JUNE 28, 2013
[Generation] A Preview of Our Summer Webinar Series
In this webinar he''s going to discuss specific ways to generate sales and leads with your blogs. 'As we move into the July 4th , we want to officially announce our summer webinar schedule! We have two webinars each week between the 4th of July and Labor Day. And you''re invited! Awesome. This might be the most exciting webinar of the summer.
SALES CHALLENGER | MONDAY, MAY 16, 2011
[Generation] Are Millennials Really That Different?
The Millennials , the generation of people born between 1980 and 2000, are the newest, youngest employees in sales and service organizations. This generation only takes yes for an answer”. The members that we spoke to about rep performance wondered what they needed to do to get the best performance out of this new generation.
LEADSLOTH | MONDAY, JULY 12, 2010
[Generation] Hubspot Review
Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 6, 2013
[Generation] What is Harder about B2B Blogging? Starting or Continuing?
Depending on your industry and online competition, it may take three to six months, or sometimes even longer to generate results. 'There is no doubt that blogging for a B2B company is hard. Seasoned content marketers don’t see this as a problem. They create content all day long. Night and day. With eyes opened and closed.
HUBSPOT | MONDAY, MAY 13, 2013
[Generation] 6 Marketing Automation Lessons I Learned the Hard Way
In other words, automation is a fantastic tool to further qualify and nurture leads, but when you don''t even generate enough for Sales, what''s the point? Even for those of you that don''t have a lead problem (lucky you), marketing automation is not the end-all, be-all to demand generation. They plan to use lead scoring, as well.
THE FORWARD OBSERVER | MONDAY, DECEMBER 17, 2012
[Generation] Five Things to Consider for a Smart B2B Marketing Budget
In the past, marketing generated and handed off leads to sales, and sales would finish pulling the prospect down the sales funnel. Artillery B2B Marketing Blog > The Forward Observer. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 17, 2011
[Generation] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Click here to view the embedded video. 1. Big money goes into sales and marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Generation] Facebook Enables Brands To Tag Photos. Proceed With Caution.
That way you avoid backlash while generating word of mouth and goodwill. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. Think about it. That’s great. Reddit.
HUBSPOT | FRIDAY, JULY 19, 2013
[Generation] How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
'Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. The Effect of Panda on Ecommerce: Why Ecommerce Sites Were Some of the Hardest Hit.
HUBSPOT | MONDAY, MARCH 17, 2014
[Generation] How to Select the Perfect Image for Your Next Blog Post
Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? Blogging
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Generation] 7 Ways eCommerce Can Grow Their Email Marketing Database
Running a sweepstakes is a great way to generate buzz and excitement around your eCommerce website. It also helps build a community around your eCommerce store and generates qualified website visits. One of the biggest reasons noted was not being ready to purchase. Growing Your eCommerce Leads Database for Email Marketing. Sign Up!
HUBSPOT | SUNDAY, MARCH 9, 2014
[Generation] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
Once startups "go live" and start generating revenue, the focus switches to building and optimizing your brand. 'While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. Reasons Most Enterprise Websites Fall Short.
B2BBLOGGERS | MONDAY, AUGUST 30, 2010
[Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
B2B MARKETING TRACTION | SUNDAY, JANUARY 10, 2010
[Generation] Tenacity is Key When Marketing Clean Technologies
Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. Tweet. attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. He talked about the City of L.A.’s
HUBSPOT | THURSDAY, MAY 13, 2010
[Generation] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
xml sitemap generator tool" out there or just ask your webmaster to add one. Want to learn more about your website - Is it set up for success? Is it being crawled by search engines ? Is it site too slow? How can I tell? You should actually register your site with Yahoo Site Explorer and Bing Webmaster Center as well. Photo Credit: Kinologik.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Generation] Effective Marketing Isn’t Easy — Or Cheap
You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Generation] Effective Marketing Isn’t Easy — Or Cheap
You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 11, 2011
[Generation] Save the Date – Insider Summit 2012
If you are a sales or marketing professional responsible for lead generation and revenue, this years Insider Summit is going to leave you with real examples and training on how to do your jobs better. InsideView is putting together our Insider Summit and everyone is invited. Block off these dates and register for the Insider Summit 2012.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Generation] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. Futhermore, by recording your live webinar and offering an archived version, you'll be creating a more long-term lead generation asset that can be accessed long after your live event ends.
SALES INTELLIGENCE VIEW | MONDAY, JUNE 21, 2010
[Generation] Top 5 Google Search Tips for B2B Sales Prospecting
How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.].
HUBSPOT | FRIDAY, DECEMBER 17, 2010
[Generation] 5 Must-Measure eCommerce Blogging Strategies
Generate Immediate, Same-Day Sales. Same-day sales are difficult to generate from content-rich (i.e. Generate Long-Term, Lagged Sales. Track sales generated from products or categories promoted in your post and calculate a conversion rate from years of traffic. Grow Blog Subscribers and Reach. Attract Inbound Links.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 7, 2011
[Generation] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t. And for many companies, the “alignment gap” seems to be growing.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Generation] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
By integrating your email efforts with social sharing, you can learn to generate authentic engagement in new and creative ways. by Jen Howard The countdown continues. Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join.
LEDGER BENNETT | SATURDAY, JUNE 22, 2013
[Generation] Top takeaways from the #B2BSummit
The event was hosted with four streams: Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Generation] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Many industrial companies and manufacturers struggle with content marketing. Usually the problem stems from three possible scenarios that I’ve come across.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Generation] To succeed in social media, set aside your marketing plan
large restaurant chain was frustrated that the only thing that generated Facebook traffic was coupons. Forget your marketing PLAN? Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING. And why not? Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Generation] Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective
Im currently doing my masters thesis at the University of Twente in the Netherlands on the learning of the net generation and its implacations for the field of HRD. eLearning Technology. Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0. Learning Management Systems - LMS. Web 2.0. Enterprise 2.0. Personal Learning. Using Web 2.0
HUBSPOT | TUESDAY, APRIL 12, 2011
[Generation] 3 Steps for Marketers to Take Leadership
This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. ” With this knowledge comes confidence in understanding the target customer and producing impactful lead generation campaigns. Lead Generation Quick-Start Series. Far from it.
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Generation] How the Third Wave of Media Is Transforming Marketing Content
Start executing on these four action items today to not only survive, but also succeed in the next generation of media. Do blog posts that you spend more time polishing and improving generate more traffic and leads than other posts? As a society, how we watch, read, and consume information is fundamentally changing. What's that?"
LOOPFUSE | THURSDAY, JULY 29, 2010
[Generation] Who is following your digital footprints?
But consider for a moment all of the information that has been generated about you and with whom that information may be shared. Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Who is following your digital footprints? For pragmatists, this decision is easy.
DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
[Generation] Marketing Metrics: The key to marketing ROI
In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. Don’t believe this? and the specific source of your interest.
B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 11, 2011
[Generation] How to Be the Sally Field of B2B Email
Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. ” Ok.
VIEWPOINT | FRIDAY, SEPTEMBER 23, 2011
[Generation] The Power of the Human Voice in Lead Qualification & Lead Nurturing
PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection. Understanding.
INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
[Generation] More than TV: Reflections from NCTA - Part 1
The exponentially growing appetite for social media applications is evidence that this form of connectivity will continue to grow in importance—particularly among younger generations. Social media applications will play a key role in building the next generation of loyal content users," said Adriana Waterston of Horowitz.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 29, 2012
[Generation] 4 Common Mistakes Companies Make When Mixing Social and Marketing
If you don’t have a blog, you should consider one ; companies that have a blog generate significantly more leads that those that do not. Are you making mistakes with your social marketing? Mixing Social & Marketing: Why highlight mistakes? Potentially all stakeholders now have easy access to platforms that can amplify their voices.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JANUARY 6, 2014
[Generation] BrightInfo: Content Recommendations Made Simple
Rather, in an ideal world, BrightInfo’s technology would be used within the CDP to generate recommendation that the CDP itself feeds to all applications. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. What those businesses do care about are easy deployment and low cost.
E-LIGN | MONDAY, JULY 22, 2013
[Generation] 25 Sure-fire Ways to Grow Your Email List
When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
EB2BLEADS | MONDAY, MAY 2, 2011
[Generation] Outsourced B2B Marketing Or In House Teams – Which Should You Choose ?
Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation, that understands the process and components required to build an effective lead generation and nurturing system. Article Provided By: eB2BLeads - B2B Online Marketing & Lead Generation. Low Salary.
EB2BLEADS | TUESDAY, MAY 3, 2011
[Generation] Should You Use An In-house Or Outsourced B2B Marketing Team
Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation , that understands the process and components required to build an effective lead generation and nurturing system. B2B Marketing specialist in online Lead Generation and Lead Nurturing Low Salary. Sub Total.
HUBSPOT | THURSDAY, AUGUST 26, 2010
[Generation] The March Of Twitter: Analysis of How And Where Twitter Spread
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. How did Twitter get those vital initial users?
MODERN B2B MARKETING | MONDAY, JUNE 18, 2012
[Generation] The God Complex and the Importance of Trial and Error
And after 45 generations, you have this incredible nozzle. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford. Harford is an economics writer who studies complex systems and finds a surprising link among the most successful ones; they are built through trial and error. How do you do it? Then the spray dries.
HUBSPOT | MONDAY, AUGUST 29, 2011
[Generation] 4 Marketing Lessons From Steve Jobs [Marketing Update]
Hire people who are passionate about what your business has to offer, and it will inspire an awesome inbound marketing strategy that features amazing content that generates results. In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. Quote #4: Passion.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, OCTOBER 14, 2011
[Generation] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
Advertising And Marketing Is Selling In Words And Selling Is Advertising And Marketing Marketing and advertising has only one purpose and that is to generate leads or make sales, and what generates leads and sales ? Marketing and sales have been separated for far too long. It’s the selling of ideas and concepts.
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 23, 2010
[Generation] Top 10 Posts on Social Media B2B in 2010
Ways B2B Companies Should Be Using Facebook For Lead Generation. Steps to Building A B2B Social Media Lead Generation Pipeline. 2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. Published April 2010.
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
[Generation] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
Also, much has been written over the past 2-3 years about the importance of buyer personas, but these articles, books, and blog posts have stressed them as profiles or lead-generation tools as opposed to a best practice that informs on business, sales, and marketing strategies that help best identify and reach buyers. to 2.0. " A.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 20, 2012
[Generation] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
Plus, since it’s all sharable, it generates referrals. 68% of the VP level appointments generated by our outsourced appointment setting team (400/month) come via conversations on the phone. The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. All told, we got 1 meeting.
INBLURBS | MONDAY, JANUARY 9, 2012
[Generation] inBlurbs Blog is nominated as one of the 20 finalists
In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
ENGAGE | FRIDAY, SEPTEMBER 9, 2011
[Generation] Just Another SEO Manifesto
Employ the best editorial minds (and standards) to generate truly powerful content. I f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want.
HUBSPOT | FRIDAY, JUNE 3, 2011
[Generation] How to Measure the Success of Your eCommerce Website
The concepts behind measuring the success of an eCommerce website don't stray too far from those necessary to measure a website focused on lead generation. But what tools should you be using? And how can you make sure you're measuring the correct things? Here are 3 steps to make sure you are successfully measuring your eCommerce progress.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 18, 2013
[Generation] 13 Reasons to Attend Insider Summit 2013 #IS13
Koka Sexton , Founder of Social Selling University, and top SSU contributors and social selling experts will present tips and tricks on how social media can increase volume of lead generation, decrease marketing costs, accelerate sales cycles, and help account managers win renewal business. Mark your calendar for May 21-22, 2013.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 5, 2013
[Generation] Case Study: Online Marketing Firm BitCadet
VersaTube, a producer of DIY building kits, came to BitCadet looking for ways to drive more revenue by generating leads and conversions through online marketing. Stage One: Generate and Track Leads from Online Marketing. Using Ifbyphone, BitCadet could see exactly how many phone calls each of their campaigns were generating.
BIZNOLOGY | MONDAY, MAY 27, 2013
[Generation] 5 Ways to Get the Most From Google+ Communities
The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 16, 2013
[Generation] 5 Tips For Better Sales Role Plays
m all for generating a set of talking points and working off of them, but when they’re just starting, a script can be very beneficial for a new rep. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. The bane of a new sales rep’s existence: the sales role play.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 28, 2012
[Generation] 3 Skills That Transcend Sales Titles
They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 17, 2012
[Generation] Marketing Is The New Sales
could not agree more, my own Marketing department excluded of course: “Aligning with the C-Suite agenda: In a 2011 study by the Fournaise Marketing Group , 73% of CEOs said that their marketing organization fails to demonstrate how their strategies and campaigns generate more customer demand, more sales, more prospects, or more conversions.
FUNNEL FOCUS | THURSDAY, APRIL 14, 2011
[Generation] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
Mike is the consummate sales and marketing executive, leading both the growth of Green Leads and the techniques and practices behind Green Leads' demand generation success. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. It creates clean data. It
WEBBIQUITY | THURSDAY, FEBRUARY 20, 2014
[Generation] Six Stellar Twitter Tools and Reviews
Ann Smarty (again) reviews a handful of “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” such as Birdsong (“Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating”).
THE TOP LINE | MONDAY, NOVEMBER 8, 2010
[Generation] Value proposition example for a professional service provider
Unlike [companies that make cold calls for you or develop lead generation campaigns], we use [our Revenue Accelerator Methodology] to[ help you get the right message to the right person at the right time about the right solution--and motivate them to act] as is evident from our [our clients' testimonials]. The value proposition formula.
MARKETING ACTION | WEDNESDAY, AUGUST 14, 2013
[Generation] Which Customer Emotions Drive Business Results?
As Colin notes in this LinkedIn post, “ How Emotions Generate $$$ ”: …Many organizations talk about their desire to have ‘loyal’ Customers, as they know this is the most cost-effective way to make more money. 'We like to think that we make decisions – and that our customers make decisions – for pragmatic reasons.