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  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Generation] Retailer Best Buy internal social network gives employees voice and management insights
    In their quest they developed an internal communications platform that generated thousands of conversations across the company. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Without that they knew they would have nothing. Fun and interesting.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Generation] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    There were a handful of spikes across the month that generated momentum-changing levels of chatter on both topics. Indeed, there was a sharp spike in social chatter on October 17th for the phrase "No-shave November" that generated nearly 3,000 mentions in a single day. It''s about to get a whole lot fuzzier in the office.
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [Generation] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. Lead source. Job function. Industry. Product interest.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Generation] How Healthcare Providers Can Grow Their Medical Practice
    Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Generation] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Infographics Leadership cmo home infographic
  • SALES CHALLENGER  |  MONDAY, DECEMBER 12, 2011
    [Generation] 5 B2B Marketing Trends for 2012
    Early hypothesis from the MLC team: marketers are over-investing in collecting and analyzing data about the  customer , and not enough in gathering information and insight about customer  context , which is critical for generating commercial insight (see #5 below). 2) Skill Set Reset. Mobile! Just kidding.  Maybe 2013….
  • HUBSPOT  |  SATURDAY, JANUARY 11, 2014
    [Generation] 30-Day Blog Challenge Tip #10: Keep a Blog Journal
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Generation] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    This is a great way to generate ideas for your blog. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Blogging does not have to be a solo enterprise. Don’t do it!
  • LEAD VIEWS  |  FRIDAY, DECEMBER 2, 2011
    [Generation] 4 Things B2B Marketers Should Focus on in 2012
    But that is a very miniscule part of your overall content requirements for qualified lead generation. B2B Marketing & Lead Generation predictions for 2011! think most B2B marketers would agree that for us, it feels like Christmas every time we manage to fill the sales pipeline with quality leads.  Prioritize Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    link]. A New Generation Marketer. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. New ones.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    Monique Valcour, a professor of management at EDHEC Business School in France, wrote about bridging the gap between Millennials and the Baby Boom Generation in business and hitting the intergenerational sweet spot. Oh, the cube life. This week’s shared post is from the Harvard Business Review Blog Network. Now, on to this week’s recap.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Generation] Value Selling & Marketing with the iPad?
    Connect and Engage Better via the iPad For marketing, the ability for traditional content to generate leads and engagement has been declining steadily as buyers become more overloaded and demanding. An Alinean powered Benefits Estimator on an iPad, interactively helping to custom configure and cost justify supply chain / shipping solutions.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Generation] 25 B2B Social Media Nuggets of Goodness
    Today’s demand generation has created a long cycle in online lead nurturing. Social media allows you to match data generated by social interactions with individual’s preferences and general interests. Today’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? from Marketo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Generation] Adopting a Piggly Wiggly View of Social Media
    This is a scary proposition.  I can hear the lament echoing in the corporate corridors: “It’s tough enough that our comms team is deploying social media that generates real conversations, dialogue we can’t always anticipate and with people we don’t always know. By {grow} Community Member Lou Hoffman. That’s the easy part. Tweet.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Generation] Happy St. Patrick’s Day 2012 from Find New Customers
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”  He’s also the host of Mad Marketing TV. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. And on St. ” Self Education
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 3, 2010
    [Generation] 6 Content Marketing Tips That Drives Leads
    Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Too often we grab the latest product brochure, sales presentation or case study and post it online. Know your prospects pain points.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. This is a guest post by Brian Hansford who is an account director with Heinz Marketing.  He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Generation] Content Marketing Tactical Plan
    Additionally, you can line up content creation with business initiatives and demand generation campaigns. These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. You have to consider staffing, persona development, content themes, and so much more. Editorial Calendar.
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Generation] 30-Day Blog Challenge Tip #4: Have a Purpose
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 26, 2011
    [Generation] How to Shorten Your Revenue Cycle
    That is because by targeting sales rather than marketing, we are targeting a revenue generating aspect of the company rather than a budget-holding department. Want to learn more about lead generation tatics check out these free resources: SALES AND MARKETING ALIGNMENT. If you are not, maybe you should be looking for a new line of work.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Generation] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    For marketers trying to expand their reach and generate more leads from Google+ , more opportunities to interact and engage with users who aren't already following them is sure to be a powerful new feature. Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Am I right?
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • HINGE MARKETING  |  THURSDAY, APRIL 30, 2015
    [Generation] New Research on the Visible Expert? Advantage in Management Consulting
    Not surprisingly, generating new business was a top challenge for professional services firms across industries. When asked how they planned to address these challenges, management consulting firms reported these four marketing initiatives as their top priority: Try to Generate More Referrals (47.6 On Twitter and LinkedIn?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Generation] How Great Automation Software Helps Make the Case for Social Media ROI
    As a result, I looked for more examples of marketing automation software features that help marketers connect social media to other marcom activities, or prove that social channels support demand generation. They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 2, 2009
    [Generation] How employers save time and money with Get Back to Work Faster candidates
    Jeff Ogden, the Fearless Competitor, is a sales and marketing expert and the President of Find New Customers.  He helps ccmpanies find and acquire new customers using best practices in lead generation. Why would employers like to talk to those job-seekers? That’s the point of this blog article. Lots of time. Her approach is different.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Generation] Ten Phrases Only Bad Managers Say
    Help managers break their biases and generate new ideas with our Ideation Toolkit. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). She recently blogged the  10 things only bad managers say. 
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 6, 2010
    [Generation] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
    B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Using buyer personas, performance of other content and your SEO keywords, you can build a blog calendar for the first quarter of 2015, along with 1-2 lead generation content topics to generate more leads. webinar is a great way to generate new leads. Think fast! Don’t let it go to waste! Estimated cost: $50 per call to action.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Generation] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizen journalism may be what we’re labeling the user-generated news coverage phenomenon, but the label is misleading at best. To be fair, citizens are generating original content live from the scene of events. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. It’s how people consume content now.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Generation] What Are You Doing to Drive Traffic to Your Blog?
    have found that Twitter and the groups that I belong to on LinkedIn generate more traffic to my blog than any other source.  A suggestion would be to take a few of these, implement them and see how they work for you. recently read a post on Problogger from Blogstash that outlined 65 ways to improve your traffic. People seem to like them.
  • FATHOM  |  WEDNESDAY, APRIL 29, 2015
    [Generation] Audience Research: How to Reach & Engage Millennials with Healthcare Content Marketing
    If you’re a healthcare organization and your target audience is millennials (anyone born between 1981 and 2000), you should know by now that this group is different from the Baby Boomers, Generation X and other audience segments. Millennials have very different values compared to generations before them. Here’s how: 1. Healthcare
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Generation] 32 White Hat Ways to Build Inbound Links
    But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed. What are some other white hat methods you've used to generate more inbound links? Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] Seeding your valuable content
    How do you turn it into a lean, mean, lead-generating machine? First and foremost, the best way of generating leads through your content is through PPC advertising. Targeting people That generated 12 leads from PPC in total. However, you would be able to generate many more leads than I was able to. What now? Summary.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 6, 2012
    [Generation] Looking for Social Media ROI? Try Marketing Automation
    It almost goes without saying that marketers must generate leads. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Oh, happy day. I had just found a new passion – a tool that could help me generate and track ROI. What Is Marketing Automation.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Generation] How Even 'Boring' Industries Can Create Interesting Content
    According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Lead generation via social media. Knowing that LinkedIn is 277% more effective at generating leads than any other social network.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Generation] What Makes You Unique?
    Outcomes your product generates. In continuing to share the story of B2B customers being more empowered than ever and driving suppliers into the land of commoditization, senior executives have attached to the value of leading with insight to “unteach” the customer —to disrupt them. We’ve got great people. We’re green! We’re innovative!”
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Generation] Is 2013 the Year of the Manager?
    Owning – This is the manager taking ownership of their business; it comprises of two pieces – Resource Allocation (items such as sales process adherence and report management) and Sales Innovation (generating new, innovative ways to solve deal problems). So if 2013 is the year you are naming the Year of the Manager, what do you need to know?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Generation] Podcast: How Green Technology is Affecting the Plumbing Industry
    Possibly related posts: (automatically generated) Is the Technology Industry Doing enough to Address Sustainability Issues: C… This entry was posted on Wednesday, August 4th, 2010 at 9:00 am and is filed under Marketing Trends , Traditional Marketing. You can hear the entire interview here. take my survey [link]. Blog at WordPress.com
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
  • SALES LEAD DYNAMICS  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation] Prospecting: Do What Comes Naturally.
    It’s a great way to generate visibility. Speaking – This is another great way – maybe the best– to generate visibility and showcase your expertise. Generates visibility through writing, social media, and public speaking. If you hate going to meet ‘n greet networking events, don’t do it. If you hate blogging, don’t do it.
  • BLOG MY CALLS  |  MONDAY, AUGUST 12, 2013
    [Generation] Direct Response Marketing: How Do You Measure Success?
    They don''t know how many calls their mailers generate or how much revenue they produce for their clients. Direct response marketers (specifically direct mailers) shouldn''t do anything without call tracking. Because without call tracking, how will you gauge success? The Sad Tale of a Soon-to-Fail Direct Mail Firm. We showed them LogMyCalls.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation] Boost Your Marketing Offers Through Education & Testing
    Though there are probably hundreds of tiny tweaks you can make to better optimize your landing pages, two elements remain the engines behind lead generation: education and testing. This lesson emerged from the Science of Lead Generation webinar with HubSpot’s social media scientist Dan Zarrella as attendees posted their inquiries.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Generation] In the B2B Funnel, Is There a Clean Sales Handoff?
    Marketing automation software generates the data marketers need to provide new levels of support to sales. In the last 10 years, the role of a marketer has drastically changed. Marketing is no longer just about filling the top of the funnel.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
    For marketers who gear a good deal of their strategy toward SEO and PPC, the capability to track which of those efforts are generating phone calls and sales leads is a valuable ability to have in the marketing tool belt. View reports to measure which traffic generates phone calls. What Is Dynamic Number Insertion? One to One. Session.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 18, 2013
    [Generation] Are Your Prospecting Strategies Standardized?
    This is the same exact goal that business development and lead generation teams have. Last week I attended the AA-ISP Leadership Summit in Chicago. While I was there, I noticed some interesting behaviors and practices by some of the vendors who were exhibiting. Why would that strategy differ? Short answer – it shouldn’t.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Generation] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Generation] Why paid search is still frustrating for searchers
    But look what you get when you click on the ad: Target responds with an internal search-generated page that searched for only a couple of the words from the original keyword. Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    18) 79% of marketers using social media are generating more quality leads than marketers who don't. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. And hey, don't feel awkward.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation] Over 50 Marketing Charts and Graphs from Original Research
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! We publish tons of marketing reports , many of which are based on original research that we do.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 16, 2013
    [Generation] The Importance of Clean Marketing Data for Higher Conversion Rates
    The impact of bad data on demand creation is such that for every 1% of data quality improvement, marketing can generate 5-6% of incremental revenue. Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Events/Buzz Coordinator for NetProspex. What good is data if you can’t properly use it?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 24, 2010
    [Generation] Want to make money? Teach them how to fish
    In order to start a business or an idea that generates money it comes down to two things. I recently went to a networking event where it turned out the majority of attendants were middle aged unemployed people. One woman told me that a few months ago she was offered a job at half her previous salary. Right now it's not about you.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Generation] Mobile Experiences Have a Long Way to Go…How’s Yours?
    Keep in mind that my opinions come from someone who, as a member of Generation Y, didn’t grow up with all of this technology – I had to adopt it. The next generation, on the other hand, are “natives” – they were born with technology and mobile in their hands. My Convenience Affects Your Bottom Line. Now amplify that by 10.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Generation] A 7-Step Process for Building a Blog Content Backlog
    In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. Generate leads? If your goals are around lead generation, your resources should be allocated to create posts that you know convert your visitors into leads. Step 1: Figure out your blog''s goals.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Generation] The Top 12 Marketing News Updates You Should Be Thankful For
    Facebook's new ticker feature includes status updates from pages users are following, meaning your business page can generate even more reach by appearing as an update! Twitter, thank you for giving marketers an easy way to generate new followers and, ultimately, increase social media reach. Let's take a look! Image credit: jelene.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] How to Optimize Your Website for Sales Prospects
    That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. Without line breaks.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 29, 2009
    [Generation] 27 Benefits from B2B Lead Nurturing
    Conversation generation (online and off). Many B2B marketers will tell you they have a nurturing program. If you ask them what benefits they hope to gain, they'll likely talk about the goals for the program in relation to the number of sales opportunity conversions or revenues produced from marketing-driven customer acquisition.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation] A Brief History of Marketing Technology (and Social Media Marketing)
    These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] Enterprise Selling is Live!
    Do you work for a growing company that has great ideas, but just can’t seem to generate the sales it needs? It is difficult for you to generate leads. guarantee this program will help you generate the sales you’re looking for. by John Doerr. Are you an entrepreneur looking to get your business off the ground? John Doerr.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 10 Examples of Check-The-Box Marketing
    And before I get scolded for not “pushing the envelope” and being innovative in an attempt to “change the game” with “next-generation” marketing techniques, trust me when I say that I am all for innovation. Are your marketing activities aligned to business objectives or a list of “cool” ideas?
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    [Generation] Best Cool SEO Tools of 2011
    Sitemap Generator for Windows – GSiteCrawler. This free Windows-based tool generates XML sitemaps for Google, Yahoo and Bing. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Need to analyze the optimization status of an existing website? Identify promising keywords?
  • FOLLOW THE LEAD  |  THURSDAY, JULY 8, 2010
    [Generation] The Sweet Spot: We’re all ‘smarketers’ now
    Zales: The biggest challenges for us are, one, hiring more sales people because we’ve proven that the current staff is generating lots of new business. Sam Zales. Smarketer. ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Subscribe to RSS. Sam Zales ZoomInfo
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Generation] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Generation] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Keep track of referral traffic and leads generated from Pinterest. Not surprising. million. and, how?".
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
    They assumed it would generate phone calls. They assumed it would generate revenue and business. The campaigns had failed to generate many phone calls, or many form fill-outs. If you conduct an email campaign and generate a couple hundred leads, it would be foolish to label the campaign a failure after only a few weeks.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Generation] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value. Download this free guide, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. Why is that? Value for Consumers and Advertisers. For advertisers? The Social + Mobile Shift.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • MEASURABLE MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Generation] 6 Things I’d Tell Someone Who Wants to Start a Business Blog (that I wish someone would have told me)
    You need a crank for generating readers. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. Every now and again that might come together into something you can use, often it won’t. You have no idea.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 3, 2013
    [Generation] National Manufacturing Day Opens Doors
    Some manufacturers are hosting open houses and other events in order to give manufacturing a facelift and address the labor shortages in the industry and connect with a new generation. Today we have a post from Sonnhalter’s PR Engineer, Rachel Kerstetter. love to celebrate the random, weird holidays. You can visit mfgday.com to learn more.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Generation] 7 Common B2B Social Media Marketing Mistakes
    Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).  Each of these is an opportunity to grow your presence and cross-linking is highly recommended.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Generation] B2B Marketers: How To Avoid Scaring Away Website Visitors
    However, in a lead generation study by MECLAB, photos of real people outperformed stock photos by 95 percent. Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. Animations/music – Avoid them.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Generation] 4 Social Media Tips to Start 2014 Off Right
    Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. Download our free guide, B2B Lead Generation for Social Media. As always, we want to help. Because we’re helpful. Interact on Google+. Honestly?
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Generation] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!”
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Generation] The New Marketing Income Statement
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Marketing | All Employees are Marketers. Well said, Richard.
  • INBLURBS  |  FRIDAY, NOVEMBER 16, 2012
    [Generation] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
    RECRUITERS showcasing using Video Email/Vmail : Recruiters can generate personally or pre-recorded Video Emails/VMaiils on : · Different facets / specialities of their business. Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Generation] Case Study: Denny’s flips its audience with a sassy social media strategy
    In addition to drawing new followers and interacting with customers by sharing user-generated content, Denny’s has also shared laughs with other brands in fun and friendly encounters. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 16, 2012
    [Generation] Why Your Unsubscribe Process Is as Important as Earning Subscribers
    However, ignoring the unsubscribe process or making it difficult actually causes companies to miss out on some great lead generation opportunities. It is no secret that earning a subscriber is exciting. An email message every day or ever week helps to increase visibility and get your brand recognized. Do you think it has made a difference?
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Include Clear Calls-to-Action for Lead Generation. The homepage of your company’s website is your most valuable online real estate.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Generation] Marketing is Still Hard, Agencies Are Here to Stay
    Customers often ask what different types of services agencies offer that can help with their lead generation efforts. When clients ask me what some of the hurdles are to quickly executing a demand generation effort, I quickly point to data quality.  In order to know who to target, you need to know about those leads. Marketing Strategy.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Generation] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure:  The Annuitas Group is one of the consultants in this space vying for customers). Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. 
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Generation] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    Why don’t you also check out the new  SCORE Demand Generation Program  from Find New Customers? “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. We are not planning any with you at this time.” The Need for Fresh Ideas.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Generation] Wistia or Youtube?
    You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. From a lead generation perspective, this is beneficial. Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Generation] Fearless Competitor is back and better than ever
    Posting seven days a week, Fearless Competitor shares great content on sales lead generation and our new TV show, Marketing Made Simple TV. In betting, we just doubled down again. This blog is now lighting fast. Used the Genesis framework (state of the art). Launched using a custom design by Petersen Media Group. It was a huge improvement.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Generation] Mad Marketing TV Episode 1 is done
    Jeff Ogden  is President of the  B2B lead generation  consultancy,  Find New Customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Generation] Crowds Swarm Madison Avenue and CMO’s
    LaMotte, President, GeniusRocket (U.S.): “The first generation of crowdsourcing was focused too much on the size of the crowd. “This second generation of crowdsourcing is focusing on quality, the quality of the crowd and the quality of content they produce.”. According to Peter H. than ever before. Part 1 of 6. Part 2 of 6.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Generation] TL in 4D: Four dimensions for thought leadership success
    It's also a great way to generate more insight and tap more internal experience to feed into Point of View development. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 13 Little Landing Page Experiments That Can Make a Big Difference
    There are lots of little things you can do on your landing page to help you generate more leads and customers. Most landing pages are created to help you generate leads. When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. and ta-da! How about both?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 8, 2012
    [Generation] It Might Be Time for Sales Intelligence – 5 Signs That You Need It
    In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. 1. Don’t wait for your phone to ring, generate opportunities by reaching out and answering questions or at least let them know you’re listening.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Generation] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. If you discover content that doesn''t align with any of your personas, you might to consider updating it or -- if it''s had zero success in generating leads -- just get rid of it. And then what happens? Wait a sec. are you?). Inbound Marketin
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 2, 2011
    [Generation] Friday Wrap-Up: This Week in B2B Marketing Tips
    Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    For many marketers, the ultimate goal of content creation is lead generation. Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. As with any new project, you''re bound to run into an obstacle or two. Learn how to brainstorm 100 ideas in under an hour. Try this.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Generation] The Death of SEO? The Evolution of Search Engine Marketing
    Generating low valued content with the objective of placement in sites meant solely to add weight to potential (or former) search engine ranking factors is a tactic getting hammered by Google’s most recent update ( Penguin ). The Death of SEO. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. Offers are the primary gateways to lead generation -- and without them, website visitors have no way of getting converted into leads. Woohoo! Let''s do it.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Generation] Women Click Facebook Ads More Than Men [Data]
    What kind of results have you generated? Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. Marketing Takeaway.
  • MARKETING ACTION  |  THURSDAY, JUNE 26, 2014
    [Generation] A Brief History of Email: Take a Trip Back through Time
    Future generations will thank you! I’ve been in marketing long enough to witness the communications revolution. Sometimes it’s hard for me to remember that there are many people are walking around today who don’t recall a time when email didn’t exist. Yes, I knew an expectant couple who actually did this). Cue flashback sounds.).
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Generation] How I Easily Got 25% More Views on My LinkedIn Profile
    People Similar to You: Kipp was generating 3x as many profile views from people similar to him than I was generating from profiles similar to mine. Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. LinkedIn Search, People Similar to You) and keywords (e.g.,
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Generation] Top 20 CRM Blogs of 2009
    B2B Lead Generation Blog – Brian Carroll. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Jeremy Nedelka.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Generation] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Revenue.Not Leads - Too many marketers, if you asked them what their ''job'' is, would tell you something about generating leads, or demand, or awareness. marketer''s job is to generate revenue. Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data.
  • BIZNOLOGY  |  MONDAY, MARCH 10, 2014
    [Generation] Mobile is dead: start thinking mobility now…
    Big Data and IoT generate all the data necessary to have even smarter recommendation engines. (Photo credit: Irita Kirsbluma). People spend their days using different screens all the time. Television might not be the queen anymore, but what happens on the web is well-connected with things served or broadcast on the big screen.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates. It is no wonder that sales reps being engaged later in the decision making process, with 67% of buyers having a clear picture of the solution they want befor e sales reps are engaged (SiriusDecisions).
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