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  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    You might want to test different headlines to see what style or format generates the most activity for you. You may find that questions or humor work best for generating clicks and shares on social media. So, let''s save the hand-wringing and future-predicting for another day and keep it simple. Turn Keyword Research Into Blog Topics.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] How to Measure the Revenue Impact and ROI of Webinars
    Total Pipeline Generated: $144,000. Total Revenue Generated: $37,700. To calculate the actual total amount of revenue generated from your webinar, you would have to calculate in your expected lifetime value. The webinar generated $37,700 and cost $11,500, which is an ROI of 3.3x. Here’s how to do it. Revenue Report.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Generation] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Generation] What to Know: SMX West 2014 Takeaways
    Most of the link building tactics provided were around creating valuable content for your audience, identifying press opportunities, and generating links that make sense (i.e. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Generation] Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle
    by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. Ready to get started?
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Generation] Use Pull Marketing to Communicate with the SMB Market
    In fact, lead generation should be a key component of your website strategy. If you are currently relying on push marketing to generate leads and awareness, by all means keep doing what works. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Generation] 6 Simple Steps to Boost the Marketing Performance of Content
    Of course, not all content needs to “sell” in terms of inquiries or transactions, but for content designed with lead generation in mind, there should be some accountability or you won’t have anything to count. What’s the primary brand objective for this content? News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Why the Interest Graph Is a Marketer’s Best Friend
    The interest graph also gives marketers the chance to demonstrably generate revenue. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook “likes” don’t equal sales. So what’s the alternative? News & Notes
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Generation] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Generating links from high-quality publications will help your reputation with your customer base and search engines, killing two birds with one stone. 8. I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Data Management. Source ). Just 27 percent of “Market Followers” said the same.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Generation] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media  and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    More content can generate more contacts which will provide you with more data. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Generation] Facebook Ads • Business Mastery Live
    Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Generation] Transparency over data is key to the development of affiliate marketing
    Opentopic blog >> thedrum.com Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Generation] Linkedin Success System: Boost Your Career With Linkedin!
    With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Opentopic blog >> udemy.com You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MARCH 10, 2016
    [Generation] How to add a zero to your content marketing
    Let’s say your current content strategy is generating five leads and. Opentopic blog >> writemysite.co.uk ‘Add a zero’ marketing is an established term that can help ambitious brands take a larger share of their market. Marketing Technology Cmo marketing technology
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Generation] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Marketing Made Simple TV is the popular TV on the Web show created by Jeff Ogden of the sales lead generation compan y Find New Customers. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Please note that Marketing Made Simple TV is a TV show, and not a web show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] 5 Big tips to make LinkedIn ads work for you
    But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. Scale.
  • MARKETING ACTION  |  SATURDAY, JANUARY 5, 2013
    [Generation] Using Social Media for Sales Prospecting
    Marketers using social media for lead generation should ask themselves which conversations they should be listening to, what’s relevant, and how they can get involved in those conversations as a thought leader. Just having a profile and publishing relevant content is not enough; by itself it won’t make people love you or buy from you.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Generation] How will you be remembered on Facebook?
    Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. For much of the next four years, I sent away to churches, city halls, archives and other authorities around the country, trying to flesh out our family story for the last two or three generations. Never.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Generation] Does ‘Size’ Matter for Marketing Teams? [CHART]
    They may have relatively small teams or budgets, but lofty goals in terms of the campaigns they need to execute, and the leads they need to generate.  by Egan Cheung | Tweet this Many companies invest in marketing automation because of the need to “ do more with less ”.  We also explored how much time on average they are spending on it.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Generation] Entering the World of Social Media: Better Late than Never
    Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). Find your voice.
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Generation] Growing Your Nonprofit with Digital Marketing
    Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing. Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Generation] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [Generation] 10 Signals That Your Project Needs a Professional Copywriter
    The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: .
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Generation] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    New B2B lead generation calculus (WebInkNow). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). How to Get Started With Twitter Chats (ReadWriteWeb).
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Generation] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    How Does Facebook Generate Business For Companies? Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). The Science of Blogging  (ProBlogger).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Generation] Mi6 Quick Tip #8: Custom Groups
    Mi6 programs create relationships, build reputations & generate revenue. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Stay tuned.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Generation] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Generation] My Top Content Marketing Predictions For 2016
    This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. Well it’s that time of year again. Yes, it’s my birthday today! But as a futurist and bet-maker?
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Generation] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we interpret BuzzFeed’s disastrous last quarter. Sponsor (40:29).
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Generation] The key to content marketing success: a well-crafted strategy
    plan for generating truly great content. Collaborations with other industry influencers generates interest, and so on. Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Generation] How to be “Future Ready” for a career in marketing
    Also, we are near the era of bot-generated content and it will be nearly indistinguishable from human writing. 4. Also, we are near the era of bot-generated content and it will be nearly indistinguishable from human writing. 4. But seriously. The fourth marketing revolution. So … be first. Don’t be taken by surprise.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation] Want People to Read Your Emails? Use These Tips.
    Want to send emails that generate an actual return on investment, and stay out of your audience’s spam filter? Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. Consider the following tips. Use Compelling Subject Lines. Use Incentives.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Generation] The Message of Google’s New Algorithm: Be Authentic or Else
    You basically have two choices to generate content for your site: do it yourself or outsource it. Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Generation] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    For a long time in B2B organizations, the goal of marketing was to generate leads. To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Event Marketer: B-to-B Millennials
    How the PCMA annual meeting connected with a new generation
  • MARKETRI  |  TUESDAY, AUGUST 27, 2013
    [Generation] Marketri LLC Expands with Addition of Marketing Coordinator
    Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. as marketing coordinator. Sarvey earned her B.A. degree in communication studies from West Chester University of Pennsylvania.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Generation] How Marketing Can Work With Sales to Close More (and Better) Leads
    One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. This mentality needs to shift when your company is generating inbound leads. In my job at HubSpot, I chat with marketers very often about what problems they're facing. They like pink?
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Generation] This Week in Content Marketing: Content Marketing as a Profit Center
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Generation] How to Tie Your LinkedIn Ads to Revenue
    In this example, Campaign_123 generated $22,500.00. You can then sum up all the revenue generated by Campaign_123 across all accounts and compare it to how much you spent on Campaign_123 to calculate the ROI of the campaign and evaluate whether it was effective. In the “crawl, walk, run” model, it would be the crawl stage.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Generation] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. What are our key objectives for social media marketing? You decide. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Generation] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Writing thought-provoking or informative content for other industry blogs is one of the few ways to directly generate specific keyword links back to your own site that remains acceptable to Google. WPO Tactics for Panda and Penguin.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Generation] 8 Modern Tips for Marketing to Millennials
    Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group. This generation demands more customer-driven, personalized marketing. There are currently 80 million Millennials in the U.S. nearly one-fourth of the total population.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 6, 2013
    [Generation] Data, data everywhere, nor any drop to think
    Surveillance video and sensors are just 2 examples where plenty of data is generated “just in case” it may be needed in the future. In the very early days of humankind, knowledge was passed from generation to generation using people’s brains as the only storage available.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Generation] 6 Vital Features to Look for in Marketing Automation Software this Year
    Investing in a confusing platform is a waste of time, money, and resources that could be better spent generating quality leads. 5. When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot. Marketers have to adapt to these changes.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Social Media Marketing: Top 100 Influencers and Brands
    Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Broadcasting to many is losing its allure as the best way to generate interest. The evolution of technology has allowed social media to evolve in parallel. jeffbullas. Jan Gordon #6.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    This mighty marketing machine works to automate and sync your various efforts: Lead generation. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts.
  • BIZNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Generation] Do you still need to measure brand awareness?
    If your brand is Coca Cola, then the way you use digital is to generate brand awareness, just as you do with TV. As a marketer, I am a late bloomer. spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. One question pops up over and over again is: “what about brand awareness?”
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Generation] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    But those followers won’t impress your potential customers, and they certainly won’t generate any leads for your business. CLV is the amount of revenue you’ll generate from a typical customer during the period of time they buy your products or services. Social media is a proven winner for B2C marketers, and recent research proves it.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco!
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Generation] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. It works by using a large store of expert-level knowledge and algorithms to automatically answer questions, perform analysis, and generate reports.
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Generation] Who’s Watching Your Video Content? [CHART]
    by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. Frequently at Vidyard we get asked, “Who is watching video content?” Is it generation Y? It’s pretty exciting stuff! Do C-Level executives watch content?”. But there’s more to it).
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] How to Use Smart Content to Take Advertisements to the Next Level
    Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. In other words, you can take the smart content that you’re generating for your email lists and tailor your messaging accordingly. The reason why? See a pattern? Media
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Generation] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Generation] The Top-5 Content Marketing Trends in 2013
    Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Generation] Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, the more information someone can find out about you ahead of time, the better chance you have of generating qualified traffic and leads. It makes sense. About Us. Directories.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Generation] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Generation] Could too much tweeting cost you your job?
    imagine that some readers from Generation Text might be thinking “Who cares?” Or, do you see expectations in the business world changing to conform to Generation Text? This is not a blog post about any titanic trend or an insight into a new marketing strategy. Perhaps it is because he tweets too much. The thrill of victory.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation] The Problem With Sales Enablement (and How to Fix It)
    Second, when it comes to sending an ebook, whitepaper, or another asset that should be gated for lead generation, it could disrupt your marketing team’s lead flow because Google will index the assets over time (making the content more widely available without a gate). The answer is simple: They can’t find it. But where is that URL?
  • B2B MEMES  |  TUESDAY, MARCH 29, 2011
    [Generation] Three Tips for Simple but Effective Infographics
    You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. Angela Alcorn's Advice on Infographics. You don’t need much graphic skill or expensive software.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Generation] Translate Features into Benefits if You Want Your Marketing.
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&# Resources
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Generation] How Savvy Inbound Marketers Get Results From Guest Blogging
    When it comes to guest blogging , the dream of many marketers is to write for the most popular blog in their niche, generate a solid flow of traffic, get a big boost in subscribers, and maybe even achieve an overnight rise to stardom. Through this new traffic, I'll generate more readers and subscribers! Personal Case Study.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Generation] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    When you tweet can have a huge impact on how much engagement your tweets generate. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. highly powerful yet underused optional feature of Twitter is the Twitter card.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Generation] Thank you, all our fans
    President, Find New Customers “ Demand Generation Made Simple ”. September is already the biggest month in the 6 year history of Find New Customers. We have more people reading this blog this month than we ever had. And thank you to everyone syndicating this blog, including: B2BMarketingZone. CustomerCollective. Junta42. SocialMediaB2B.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Generation] Medium for Publishers: What Media Companies Should Know
    In addition to bringing your branding to Medium, make sure to generate visibility around your products and services. If you’re hosting a conference or looking to promote your education products, Medium can be a powerful channel for generating awareness. So why should media companies take note of this new opportunity? Missing Pieces.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Generation] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 4, 2014
    [Generation] 4 Keys to Mapping Successful Email Marketing Programs
    For the umpteenth year in a row, email is still the Number One tactic for reaching audiences and generating revenue. Test A:  “Live Today: Next Generation Desktop Summit”. Test B:  “Live Tomorrow: Next Generation Desktop Summit”. Which is obviously why we use it. How to optimize frequency without popping your unsubscribe rates.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Generation] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    For example, my team initially leveraged a Gartner report as a didactic piece to drive awareness and support lead generation. Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens  before  you even know who they are. Listen! Our solution?
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Generation] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for sales, marketing and revenue generation. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Generation] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Nothing could be further from the truth. Share and Enjoy. Database Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Generation] Why a Single View of Your Customer is Vital for Success
    By combining changes in technology, data, culture and mindsets, a company can leverage the single customer view to generate new benefits and opportunities while increasing its competitive advantage over those companies that still have not unified their customer viewpoints. Let Oracle help. Cross Channel Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Generation] Case study: Fast-growing B2B expands social media exposure
    Our social strategy boiled down to one goal: Drive traffic to our website — our largest source of lead generation.  If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic.  Drew Hawkins has become one of the most consistent contributors in the {grow} community.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Generation] What Makes Effective B2B Content Marketing? [Research]
    85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? They document their content marketing strategy.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Generation] Marketing Automation and SnapApp: The One-Two Punch
    At the same time, you’re also generating more data points both in the SnapApp platform and marketing automation to observe, test, and tweak what's working within the content itself – giving you the opportunity to improve your content over time. The SnapApp builder includes an HTML generator for this very reason. Simplify Lead Delivery.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Generation] How to Recognize and Reward a Great Marketing VP
    The bottom line for every marketing professional is the ability to generate the awareness and leads necessary to achieve the revenue goals of the company. Great Marketing VPs are using pull marketing to generate sales leads and revenue for companies ranging from Fortune 500 to single-person. forward-looking approach to the business.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Generation] Check out the Linkedin Profile in the book Get Back to Work Faster
    Check out Marketing Made Simple TV and our SCORE Demand Generation program too. Get Back to Work Faster is the name of the book for professional, college-educated job-seekers by Jill Konrath of SNAP Selling. Linkedin is THE business network. Who’s profile was used as the example in the book? Check out what it looks like today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Generation] Presenting – the World’s Greatest Salesperson
    Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. We also invite you to check out the new SCORE Demand Generation Program from Find New Customers. For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [Generation] For Sales, Communication is the Name of the Game
    Jeff Ogden is President of the lead generation company and global marketing firm Find New Customers. Check out the new SCORE Demand Generation Program from Find New Customers too. Are your salespeople fully equipped to engage in conversations with their target executives?  Do they speak the language of the CFO for instance?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Generation] Laugh and Learn with Find New Customers – Mac vs. PC updated
    In his weekly B2B marketing show, Jeff Ogden of the lead generation company and global marketing firm  Find New Customers  shares an important marketing lesson using wit and humor. Jeff Ogden is the President of the  B2B demand generation  and  global marketing  company Find New Customers. What can B2B marketers learn from that?
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Generation] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live April 1, 2016; Length: 54:32).
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Generation] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    For marketers trying to expand their reach and generate more leads from Google+ , more opportunities to interact and engage with users who aren't already following them is sure to be a powerful new feature. Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Am I right?
  • KEO MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Generation] 5 Keys to Hiring a Digital Marketing Agency
    You are concerned about the care and building of your brand, your online reputation, effective lead generation and great customer service. The digital marketing world is constantly changing. New trends are emerging that are fundamentally changing the way brands reach out to potential customers. Mobile marketing is evolving every day.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. Direct Marketing News ).
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] Can Your Demand Gen Answer These 4 Questions?
    If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. Demand generation is the lifeblood of a strong revenue engine. Incorporating analytics into demand generation processes is essential to achieving this goal. Latest
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Generation] 10 Marketing New Year’s Resolutions For 2015
    Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort. Have you committed to any personal resolutions for the New Year? Check them out, and let us know which ones are most important to you: 1. The right engagement you’re always seeking will follow. 2.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Generation] Can you repurpose content?
    It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). Content Strategy
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Generation] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The most popular links.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Generation] 4 Ways Inbound and Outbound Marketing Can Work Together
    But what makes them even more effective at generating leads? It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! Follow Up with Content.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 14 Data Visualization Tools to Tell Better Stories with Numbers
    INFOGRAPHICS   Visual.ly is a combined gallery and infographic generation tool. INFOGRAPHICS. -  Visual.ly is a combined gallery and infographic generation tool. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. You can click and drag to zoom.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Our last post of the week came from me as I discussed Social Media lead generation and some of the ways you can use Twitter and Linkedin. It's a great new tool for marketers to use in generating email lists at a fraction of the cost. The snow has started and lets hope you already have your milk, bread and eggs. must have tool for 2013.
  • ION INTERACTIVE  |  MONDAY, NOVEMBER 23, 2015
    [Generation] You Can Use Online, Interactive Calculators to Drive Qualified Leads
    How to generate leads with an online calculator: Let visitors interact with the calculator and see the resulting outputs. Have you tried using an online calculator to generate qualified leads? Anna Talerico, ion interactive's EVP and co-founder. Even complex pricing can be converted into a pricing range estimator.
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