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  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Generation] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Generation] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Generation] 6 thorny data problems that Vex B2B marketers, and how to solve them
    User-generated social media content may offer valuable insights into customer needs and issues. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Train and motivate them well.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Generation] Determining Client Lead Value
    Retail / E-commerce Sales & Marketing Alignment lead generation lead values In order for an agency/client relationship to be successful, there is one thing that both sides must be aware of and thinking about at all times: The value of a lead. What is a lead worth? Step 1 – Define a “Lead”. This action could be different things.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 4, 2011
    [Generation] Avoiding the final hangup for telemarketing
    Demand generation Editor's Note Telesales Direct Marketing Direct Marketing Association TelemarketingChange. Transformation. Innovation. Telemarketing is an excellent example of this. Not only is it very important: it’s also under very serious threat. There are now estimated to be almost two million numbers registered over the past six years.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 17, 2010
    [Generation] How can we move from nurturing leads to nurturing companies?
    Demand generation The Market B2B leads marketing nurturing salesMy own experience is that companies, particularly large enterprises, have adopted a more considered buying approach, involving a matrix of decision making contacts that transcend various departments, often with differing needs. But here’s the big change I’m seeing.we
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] Nuggets of Marketing Wisdom from MarketingSherpa’s B2B Summit
    Tags: Demand Generation Modern B2B Marketing B2B Summit Conversion Optimization Email Nurturing MarketingSherpa Social Media
  • WONDERING OUT LOUD  |  MONDAY, SEPTEMBER 14, 2009
    [Generation] Train your people to use the phone
    Tags: Communications Marketing Public Relations Lead Generation Steve Kloyda Telemasters Voicemail
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Generation] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. They were astounded. Marketing
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Best Email Marketing Tips, Tactics and Metrics of 2010
    It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. Karen J. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Generation] Confessions of a smartphone douchebag
    There is a wide generational communication gap emerging, but that is another blog post entirely! I am in a period of transition. It’s at the point where this has become an involuntary reflex like a breath or a heart beat.  It happens on a regular pace, without planning or thought.  It is outside of my awareness, like a blink. Awful.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2011
    [Generation] Sunday Learning | Using our practical wisdom with Barry Schwartz
    Not about B2B demand generation , but about ideas to improve business and lives. At Find New Customers , we have a tradition of delivering great educational content on Sunday. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose. Is there a better way? hope you enjoy it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] 3 Form Fields That Kill Landing Page Conversion Rates
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. But certain kinds of information are more sensitive than others.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 19, 2013
    [Generation] An Agency Presentation that Surprised Me
    What is the follow-up rate on the leads we will generate?”. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ? Digital check ? Sweet).
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Generation] 6 Tips For Building a High Quality Blog Following
    Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Be timely.).
  • VIEWPOINT  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind
    Include goals, objectives, strategies, tactics, a lead generation spreadsheet, and a forecast for the number of inquiries and leads you need to make the revenue forecast. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Generation] 7 Questions Marketers Should Be Asking Their Sales Reps
    As marketers, we just have to generate the leads and hand them over to the sales team. In fact, as marketers, it’s our job to make sure that we’re not only generating leads for the sales team, but that we’re also generating high quality leads that our sales team can close as customers at as high a rate as possible.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation] Top 5 Marketing Must-Haves for Asset Managers and More
    Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). Lead Generation Forms. If you have a website, use it for lead generation. ” For a soon-to-be college grad, that sounded great. Sound familiar? You’re
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Generation] Crafting the Perfect Social Posts – Part 2
    Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblrIf you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Let’s see what they recommend. Facebook.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation] The Problem With Sales Enablement (and How to Fix It)
    Second, when it comes to sending an ebook, whitepaper, or another asset that should be gated for lead generation, it could disrupt your marketing team’s lead flow because Google will index the assets over time (making the content more widely available without a gate). The answer is simple: They can’t find it. But where is that URL?
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Generation] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] The Perception of Social Media Marketing: it’s a Free Lunch
    Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Furthermore, 73% of the questioned companies don’t have a social media policy. Conversion?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 10, 2012
    [Generation] What is the True Value of Your Sales Pipeline?
    Justify your budget spend and show how each campaign generated qualified leads that converted through the sales cycle. When you look at your sales pipeline (either as an individual or from a team perspective), how do you evaluate it? Do you look at the quality of the leads and the probability of those moving to a next step? If not- do it.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Generation] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. They’re the ones on the phone speaking with the leads your marketing team generated. To read more content like this, subscribe to Sales.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Generation] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    SEE ALSO:  How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 4) Lead Generation. If your firm relies on inbound lead generation, it’s important to have a system in place to track where those leads came from. Optimize lead generation by focusing on the most fruitful tactics. Research Frequency.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Generation] What Is an ROI Calculator?
    It takes input from a user, combines them based on a set formula, and generates a numerical result. That result could be money saved, revenue produced, leads generated … whatever metric matters to your customer, that’s the result you’ll want to give them with your calculator. Online calculators have grown up. There’s no way around it.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Generation] 3 Reasons Why No One Is Sharing Your Content
    Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content. The key thing to know is that if your content is good, people will share it increasing the likelihood that you’ll generate links, which can drive some serious SEO juice.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    It’s like the window display of your storefront – if it’s boring or ugly, it won’t generate interest. Social media is a powerful tool when it comes to lead generation , and including a CTA in your cover photo encourages visitors to act. So you’re done, right? Wrong. So wrong. Ready to get started? Here we go! 1. Align to the Right.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Generation] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. Using ClickToTweet, a free custom tweet link generator. First, go to ClickToTweet's basic tweet generator. You may often think to yourself, "Ugh. just can't win.". Plain and simple.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Generation] 6 Experiments You Should Be Running On Your B2B Website/Blog
    For B2B marketers who are focused on converting visitors and generating demand, it can be tempting to want to put multiple offers on every page. For most B2B companies, the goal is to generate demand -- encourage those who are good fits for your product to move down the funnel. via GIPHY. Sometimes you hit a wall and run out of ideas.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Generation] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. The conversion rate, in terms of demand generation , is the percent of “contacts” that successfully go from one stage of the funnel to the next. Author: Johnny Cheng I’m baaaack! What Is Conversion Rate? Channels That Convert.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Generation] Why You Need Marketing Analytics, Not Web Analytics
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Generation] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    The technology of the last generation forced marketers to become technologists, learning how to execute campaigns and programs in cumbersome tools. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Generation] Using Audience Data to Power Native Ads
    Which stories generate the most engagement? Lead generation. Package the information you’re generating into follow-up or off-platform marketing audiences. Native advertising is on the rise for publishers—and that’s a good thing. That’s where native enters the picture. In today’s marketing context, 1:1 is the name of the game.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Generation] 24 reasons SEO and social media are inextricably linked
    59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. That’s a big mistake.
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Generation] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Generation] 4 Ways to Battle the Content Marketing Paradox
    In fact, Playbuzz, an online quiz generator, recently found that quizzes based on memory and personality were much more likely to be taken and shared than any other type. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Generation] The Science Behind the Art of the Call-to-Action: Part 2
    Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation? Contact us to learn how we can help put your website to work and turn it into a lead generating machine. Be specific.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Clicks are beating bricks with “Endless Aisles.”. What’s emboldening this trend?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Generation] Build a Highly Targeted Prospect List Using LinkedIn
    business development and lead generation practices, enabling a future flow of opportunities. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] 7 Important PR Lessons Every Content Marketer Needs to Learn
    I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. What is PR? Sound familiar?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Generation] Investment-Related Publicity: How Clueless is Your Fund?
    Even if your fund generates piles of press clippings, however, there are too many distractions within print, broadcast, and digital media channels to ensure that target audiences will ever notice, or be influenced by, any of those mentions. More significantly, only 6% of that group included media exposure as a top IR goal.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Generation] An Insider's Secret to Avoiding Marketing Content Shortages
    Look at how much traffic, how many leads, and how many customers you are aiming to generate each month. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads. These days, inbound marketers have to crank out content like never before. Wait -- you don't?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Generation] 37 Reasons to Attend the Modern Marketing Experience 2016
    Talk about lead generation and conversion rates to your heart’s content. 4. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. Get inspired by World Class, Modern Marketers. 2. The food.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Generation] Be an Account-Based Marketing Champ in 5 Simple Steps
    By focusing marketing efforts on the accounts most likely to generate revenue or meet other strategic goals, ABM helps marketers to scale growth and revenue by generating marketing-sourced deals. Measure all of these aspects and the feedback you get from Sales about account traction that you generate. Reduction in Sales Cycle.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Generation] Referral Marketing and Your Professional Services Brand
    For starters, this priority aligns with respondents’ most commonly cited challenge, generating new business. Those referrals (and any effort spent generating them) have gone to waste. With these two elements of your business in balance, you will be positioned to generate new business and grow even faster. Branding
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Generation] From Mealy to Meaty: How to Create Better Content
    It is the fuel that drives the demand generation engine. So Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. So what to do?  . Heck, yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation] Recovering from my complete content marketing failure
    My battle plan was simple: create great content to build an audience, position myself as an expert in my industry, drive organic traffic to my website, generate leads and ultimately find new clients. by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Luckily, I failed big and fast. Nothing like that happened.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Generation] Link-Building Best Practices for Targeting a UK Audience
    Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk Is your company based in the United Kingdom? Here’s why.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Generation] The Remarkable Marketing Made Simple TV show
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. And we aim for many more.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Generation] The Death of Cold Calling – Ending the Debate
    Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Dialer tools like the PowerDialer for Salesforce manage and predict call cycles for lead generation, pushing the highest-quality leads and data to the reps right when they need it.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Generation] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Constantly generating newsletter content ideas is not. Special offers or coupons: Like your blog and other content marketing efforts, your newsletter should generate leads. Learning how to write a newsletter is relatively easy. Because magazine and newspaper editors are pros at coming up with content ideas. 25 Newsletter Content Ideas.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. Content marketing moves incredibly fast. Source: CMI ). 2. Source: DemandMetric ). 3.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Generation] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. Mobile Video Ads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Generation] Debunking 10 Common SEO Misconceptions
    While you utilize services to conduct keyword research, generate reports, and collect data, you don’t want to use a machine to build links or optimize content. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. SEO Is Dead. No, SEO is not dead. Why?  . Not exactly.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Generation] Rethinking Referral Marketing: Build Out Your Visibility
    Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. Your firm must remain dedicated to research , to your referral marketing strategy, and to the educational efforts that will generate referrals based on your reputation and expertise from across the industry.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 6, 2009
    [Generation] B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz
    We want to cover a good part of the market while at the same time have the ability to home in on three subjects in which ZoomInfo’s audience and readers are living and breathing every day: lead generation (prospecting), data management and sales relationships. Can you share some of the secrets to its success? What is the strategy behind this?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” First off, nobody actually has any more time than anyone else. It works for me.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Generation] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts  on lead generation and can easily be one of the most cost-effective channels for new lead acquisition.  So, it’s time to get off the fence and make SEO a priority in your company. But can you afford to skip SEO?
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Generation] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Question about ‘CONVERSION EVENT’ (What action did they do to become generated as a lead). Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Just plug in a quick subject line, grab some copy for the body, maybe add an image or two, and throw in your signature. Call you. Donation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation] How to Power Your Sales Funnel With Video Content
    Don’t restrict access, but don’t lose out on lead generation opportunities either. <script type=”text/javascript” id=”vidyard_embed_code_VDsqhtlZg4q1LKKTcC-fIQ” src=”//play.vidyard.com/VDsqhtlZg4q1LKKTcC-fIQ.js?width=580&height=326&v=3.1&type=inline”></script>
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Generation] Answers To Your Most Asked Content Marketing Questions
    So while it is tempting to put a gate in front of everything, you have to be sure not to put the cart before the horse: you have to build enough audience in order to generate enough leads. Are the pieces being created in the content generation process the same pieces that are involved in your lead nurturing campaigns? Leads generated.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Generation] 10 of the Best Web Analytics Guides and Tips of 2013
    If your mandate is generating media coverage and you understand GA, you’ll be abe to show the benefit of the coverage you’ve secured that goes beyond audience impressions,” Shelley Pringle shares an infographic to guide PR pros to helpful Google Analytics-related resources based on their needs and level of analytics knowledge.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
    It’s about focusing less on lead generation and more on the outcome of the marketing, which is business and revenue. The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. WHAT WAS THE KEY PURPOSE OF YOUR RESEARCH? WHY DO YOU THINK THIS IS THE CASE? JUST 7.4
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 16, 2013
    [Generation] Happy Father’s Day
    Happy Father’s Day from Jeff Ogden of the sales lead generation company Find New Customers ! Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Kevin – soon to turn 17 and entering his senior year of high school.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Generation] Cut Through The Clutter (and earn more shares)
    One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! 5. Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Generation] A guide to content curation. Where can I find shareable social content?
    We haven’t got resource to generate content all day long.”. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. How can we keep the content monster fed and happy? Their made-up homonym , not mine. That’s where content curation can be the answer.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Generation] How do we align sales and marketing?
    Madness when we consider that sales and marketing share exactly the same goal – generating profitable revenue. Ever looked at our cousins in FMCG marketing with a little jealousy?  Eyed their big budgets with envy?  Coveted their influence in a world where marketing is central to organisational success? Not a rare occurrence. 
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Generation] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
    ” Sales team: “You aren’t generating enough quality leads!” Download this free template to help you get started! 3) Determine what''s generating leads and customers. But, we also know that not every topic will totally resonate, or get as much traction as expected to generate those quality leads.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Generation] Big Data For Marketing? It’s All About The Questions
    Creating an “agile marketing” implementation roadmap which develops against the highest priority areas to generate the quickest value. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [Generation] Stan Phelps of @9inchmarketing on Marketing Made Simple TV “What’s Your Green Goldfish?”
    ” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this week’s show, Stan Phelps, CEO of 9 Inch Marketing — the average distance between the heart and brain, sits down with the show host to discuss themes from his new book “ What’s Your Green Goldfish ?”
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Generation] How Much Is Your Time Worth?
    Create a quarterly eBook and landing page to use as a lead generation tool. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Generation] What is an Inbound Marketing Campaign?
    Perhaps you want to generate 500 leads or convert 10 new customers. Once you have generated a new lead or reengaged an existing lead using your marketing channels, it is time to nurture that lead towards a purchase via email communications. Setting Campaign Goals. What is the action-oriented goal you would like your audience to do?
  • OPENTOPIC  |  MONDAY, AUGUST 3, 2015
    [Generation] Earning More Brand Attention with Real-Time Marketing - Q&A With David Meerman Scott
    How do we generate more interest in our brands? There are four main ways to generate attention: You can BUY attention (this is called advertising). How are YOU generating attention? Is your brand really ready for real-time marketing? What influences your marketing the most? I’m a contrarian. But I have news for you.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
    They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Generation] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Generation] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making. The evidence?
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Generation] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Generation] The Anti-Blog Post to Writing Better Blog Posts.
    It’s tough to go personal and open yourself up, especially with all those trolls out there, but that’s the only advantage you have over robots and computer-generated content. In I can’t read your blog. Bloggers in factory-mode. know this, because I was on this mode too.  I kept repeating common advice, but I had nothing original to say.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Generation] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. That has not always been his experience. Requests for brochures.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Generation] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    As long as we continue to perform, and Act-On continues to provide a full-featured platform for driving leads, our clients are satisfied.  It really culminates in the leads generated and driven to their sales teams. Paul Fuller: We have really focused on the lead generation portion of our clients business … driving net new revenue. 
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation] Look-Alike Targeting Can Be Deceiving
    Marketers setting out to use predictive for segmentation will encounter a variety of different approaches that may appear to accomplish the same outcome, but there is a key distinction that divides segmentation features into two categories: those that produce lookalike audiences and those that generate predictive segments. Wrapping It Up.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Scary Truths about WordPress to Keep You Up at Night
    have made it my business to identify a stellar team of designers and developers who create great websites that generate results. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. WordPress is an open source technology. Why would someone hack my my site? Is it secure?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    To get some initial guidance on topic generation and keyword research for the blog, they needed to first research and create buyer personas. As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Setting Up a Blog Strategy.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 5, 2012
    [Generation] Passwords are Like Underwear…
    My boss, John uses a password generator to change his passwords often. Instead of racking his brain, he lets the generator come up with the password and he’s good to go. He uses Strong Password Generator , and there are many free ones out there. Passwords are a necessity to keep your online assets safe and sound.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] Best Social PR Guides and Tips of 2010 (So Far)
    Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Generation] 8 (Free) Google Resources B2B Marketers Need To Know
    PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes. What do you think?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Generation] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Channeling a donor’s passion toward a particular interest area can keep the donor focused and engaged. 5) Generation Demographic. What generation demographic does this donor fall into? There is a wealth of information online about generational giving trends. Personalization a Big Key in Gaining Donor Support. Nobody?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Generation] Content Marketing best practices – Scaling by Simplifying
    Jeff Ogden is an award-winning BtoB marketing experts who was recently interviewed by Corporate Executive Board about BtoB marketing and demand generation. Buffer Doug Kessler of Velocity Partners. Content Marketing is all the rage in 2013. As Velocity Partners UK pointed out, that means a deluge of crap is coming. Offer below from them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Generation] 3 Twitter best practices that unlock business success
    But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. But if you want to generate leads and SELL something some day, pay attention to the advice below. 1. Can you help me?” ” My answer is usually “yes … I can help,” but my advice is rather unsettling.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] 22 reasons you know you work in B2B marketing
    When you count a highly successful campaign as generating 16 leads (okay, it did bring in £32m). 9. When your client's buying cycle is so long that their CMO will have moved jobs three times before any of the leads you’ve generated for them convert into sales. If for any reason you weren't sure, here are the tell-tale signs.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] How to Be a Marketing Automation Master [INFOGRAPHIC]
    As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 21, 2013
    [Generation] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Scott Monty. Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Sundays are for learning. What do you think?
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Generation] 7 Tips for Stellar Social Media Community Management
    If you're not generating visits and leads from Twitter but Facebook is performing well, for example, focus less time on your Twitter presence and more on Facebook. Optimize for lead generation. All of your social media participation will be all for naught if you're not optimizing your presence with the goal of lead generation.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Burgin Construction Inc. Englewood Construction Inc.
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