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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    One campaign quickly generated $8,200 in software sales plus $3,000 in pipeline opportunities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response. Marketing Efficiency
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Generation] Why Content Experiences Matter
    It also facilitates lead generation by keeping your inbound traffic inbound. By having all of your key lead generating content assets (e.g. For instance, think about the typical lead generation process for a white paper. This isn’t to say that landing pages are poor for lead generation. What Is a Content Experience?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Generation] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    For example, Generations Federal Credit Union found that 40% of their form fill-outs came through mobile devices, but without mobile responsive pages, they were giving their members a frustrating, inconvenient experience with fields that weren’t showing up or weren’t rendering properly on a mobile screen. Utilize mobile responsive pages.
  • JUNTA 42  |  SATURDAY, MAY 9, 2015
    [Generation] This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough
    We also dissect a study that claims to provide insight on how to target three generations of consumers, and debate whether content companies are media companies, technology companies, or both. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (36:36).
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Generation] 25 social media influencers Forbes ignored, and why
    Futurist and author of  Grown Up Digital: How the Net Generation is Changing Your World. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. ”  So what’s this all about?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 23, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 19, 2012
    Before we dive into this weeks recap, I first wanted to share a post on a topic that is generating a lot of discussion recently; who should oversee outbound lead generation efforts, sales or marketing? It's an interesting topic that will continue generating discussions and it's a great read and worth the few minutes of your time.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Generation] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. This next generation of tomorrow’s consumers grew up with technology and they’re not digital natives–they’re digital dependents. Getting Students Engaged. Now Is The Best Time To Be A Marketer.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Generation] A Look Inside Mashable’s Evolution [Interview]
    While the topics that Mashable covers have evolved, its roots have stayed the same, with the objective of being the voice of digital culture and telling the story of digital evolution to “The Connected Generation.” Riegelhaupt : Continue to grow and build the next-generation media company. Change is always difficult.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Generation] Content Marketing: Stories are Key
    It illustrates that even small stories can generate emotions. If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  How do you poke someone and push their hot buttons?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation] A new process to quantify content marketing success
    Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? content marketing measurement process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Generation] Break the mold: Why content marketing needs to be like a chalupa
    On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Generation] 15 Tips for Getting the Most From LinkedIn Groups
    URL shortening services like Bit.ly and JotURL make it easy to shorten links and then track the number of clicks they generate. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Generation] 57 Little Things to Double Check Before Your Website Launch
    Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Generation] 5 Internet Marketing Metrics Not to Obsess Over
    Comments can be a great way to gauge how much (and the type of) discussion a particular piece of content is generating, whether it's a blog post, a Facebook post, a tweet, etc. Ultimately, you're participating in these channels because you want them to help you generate business, right? or obsessing over the least valuable ones.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    Whitepapers aren''t exactly a thing of the past, but there''s lots more you can be doing with them than just leaving them be after they go out to the printer -- for instance, you can turn one into an ebook to live behind a lead generation form. In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. Not always.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Generation] How SMBs can get more leads through marketing automation
    In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. They provide you with all of the tools you need to market to other businesses and generate more leads. By Lilach Bullock, {grow} Community Member. Segmenting your list.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Generation] Attention B2B Marketers: 4 Things Your Sales Team Wants
    There are many ways marketing can help generate demand for their organization’s products and services, but before you spend time and money winning over accounts who are either unaware or uncertain of your value proposition, you should first make sure you are able to capture and help sales win all the existing demand in the market. Latest
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Generation] 30-Day Blog Challenge Tip #22: Start a List of Blog Post Topics
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Lots of ice cream.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Generation] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    But you can’t rest on your laurels, and Sales (and Management) are clamoring for more of those big, fat, juicy leads you’ve been generating. According to a BrightEdge study, websites with Twitter share buttons generate 7x more Twitter mentions than websites without. Here''s how to do it. Your B2B company has a successful blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts!
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation] Candidate Skill Marketing – The True Instant Response Marketing
    I'd be happy to share details on how our clients are placing candidates and generating leads with these powerful emails. A lot of the marketing we do for our clients falls under "Relationship Marketing". However, there is one marketing tactic that you can use to get an instant response.Candidate Skill Marketing. Below are some examples.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Social Media Marketing: Top 100 Influencers and Brands
    Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Broadcasting to many is losing its allure as the best way to generate interest. The evolution of technology has allowed social media to evolve in parallel. jeffbullas. Jan Gordon #6.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation] Sales Prospecting In The New Year With A Data Scientist
    According to a 2013 study from CSO Insights , two-thirds of companies are struggling with lead generation. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The End of Random Smiling and Dialing.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 15, 2012
    [Generation] Don't Miss These Great B2B Marketing Webinars
    For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Generation] A PPC Optimization Checklist for the B2B Marketer
    AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Generation] How to Create a #Winning Content Marketing Campaign
    There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business. Social Media Tools.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Generation] The fastest route to success requires lateral thinking.
    Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. 5. Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content. But, it hasn’t happened overnight.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Generation] Integrating Online Video with Your Marketing Tech Stack
    Strategic video increases email opens, CTRs, and landing page conversion, boosting your lead generation. Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. ” What a win.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Generation] The 3 biggest social media events of 2014 and what they taught us
    As of writing, the video has attracted over 64 million views, and helped generate significant user engagement on Nike’s social channels. Again, tying a campaign to a specific cause seems to generate much more user engagement. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Generation] 10 Ways to Reach Customers Who Don’t Know They Need You
    Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. Look at Budweiser.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Generation] An Example Of Social Prospecting Gone Wrong
    This is the risk some organizations take when they try to implement social media into their lead generation process. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Let me provide an example of one of the biggest “no-no’s” on Twitter when it comes to social prospecting.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    However, longer-form content tends to perform better in terms of generating shares and links. Publishing content isn’t going to magically generate dozens of links for you. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Generation] How Productive is Your Demand Chain?
    For the demand side, it is marketing, sales and service, which are responsible to generate revenue. Note how I label marketing and service as revenue sustainers and generators rather than cost centers.  . The last frontier of productivity is how companies choose to manage and generate revenue. It’s About Continuous Improvement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Generation] The one core secret to social media marketing success
    and the world. A  London Daily Mail  reporter saw the article and generated an entirely new piece using my quotes. You could go blind reading tricks, tips and strategies for social media marketing success. Most companies and individuals start with an examination of platforms. Do I need a Facebook page? Twitter account? small case study.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Generation] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    People are more likely to share something that they invested time in and created than an auto-generated recap. Marketers can use year in review campaigns as an opportunity to generate buzz, and reinforce their position in the market for their fans. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Generation] Corporate Marketing Meets The Real World
    Who is it targeted to and how does each piece help towards generating ROI? Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Chinese whispers. The CMO has a meeting with the board. The Dam Busters.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Generation] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    HANDPICKED RELATED CONTENT: Top 5 Lead-Generating Ideas for Your Content Marketing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a focus on numbers and some thoughts on what may be killing marketing automation before its time. This week’s show. Image source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Human Touch – Important For Marketing Today and Tomorrow
    They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. Tell us about yourself?
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Generation] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Generation] 10 case studies show how web analytics prove ROI
    Ryanir is able to increase click-through rates by 200%, decrease bounce rate by 18%, increase visitor traffic by 16% to strategic pages, and double revenue generated from their email campaigns. What good is data if you don’t know what to do with it? Who does it well? With conversion testing, BT increases form completions by more than 60%.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Generation] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics). This shift in behavior has opened up an endless need for content, especially among B2B marketers. Question #1: What are the goals of the strategy?  . of the content being created.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Generation] Traditional vs. Predictive Lead Scoring: What's the Difference?
    As your business grows and you generate more leads, it doesn't always make sense to get in touch with every single one. Do I have enough leads? - If you are a new business starting out and you're not generating many leads, it's likely that you don't need to implement lead scoring just yet. That's the burning question we all have.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Generation] 4 Steps to Creating Content That Converts
    In order to generate leads from your content strategy, you need to consider both the content and the content experience. Strategically Gate Content for Lead Generation. Lead generation is all in the CTAs you present to your audience. But how exactly can you build a high-converting content experience? Craft Valuable Content.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Generation] 25+ Phenomenal Resources to Help You Market Your Blog Better
    strategic traffic-generation plan ready to be executed. Traffic Generation Cafe. Not every traffic-generation strategy has to be as large-scale and committal as SEO or SMM. Traffic Generation Cafe shows how to utilize those little-known networks for high traffic gains. No idea how to do that? No problem! Learn to Blog.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Generation] Marketing Can Make You Crazy: Valentine’s Day Edition
    ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. We can help.”
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Generation] Everything Marketers Should Know About Secondary CTAs
    In addition to saving lost conversion opportunities, secondary CTAs can be beneficial for a slew of other reasons. 1) They''re Great for Generating Reconversions. The point here is, utilizing both a primary and secondary CTA enables you to prioritize and balance your goals, lead generation or otherwise. Chocolate or vanilla? In Emails.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Generation] Introducing the Oracle Marketing Cloud
    They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. The experience can be just as impersonal on social channels.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Generation] Why You're Thinking About Digital Marketing Analytics All Wrong
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. From Google?
  • KAON  |  FRIDAY, FEBRUARY 26, 2016
    [Generation] Ignite Your Trade Show Success in 2016
    These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Generation] How Do You Find The Time For Social Media?
    This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more. Tweet once a day. Blog once a week.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Generation] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Lead Generation.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Generation] Marketing Agency Metrics: How to Measure What Matters
    Lead Generation and Management Metrics. There’s a wide variety of metrics you could be monitoring around lead generation, but it’s important not to get sidetracked by the huge volume of data available to you. That will likely include: Number of raw leads generated. Number of new customers from marketing-generated leads.
  • SNAPAPP  |  WEDNESDAY, APRIL 29, 2015
    [Generation] 6 Reasons The Best B2B Marketers Use Quizzes
    And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. Here at SnapApp, we love a good personality quiz. But B2B marketers are now getting in on the game – and seeing great results. Here's a little preview: .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Generation] The new guide to minimizing legal risks in Social Media Marketing
    Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Generation] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Generation] How to Arm Your B2B Blog for Maximum Marketing Firepower
    HubSpot tells us companies that blog at least 20 time per month generate five times more traffic than those that blog fewer than four times per month. And even if you only blog four times per month, it still generates almost four times more leads than not blogging at tall. Your blog has huge lead generation potential.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Hession is the President and Founder of Oceanos , a marketing technology company that designs data management strategies and solutions.  As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. Although, in marketing, data has historically been a thorn in the side. buyer committee).
  • TONY ZAMBITO  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics
    These reports, often analyst generated, help to shape strategic vision and enable both short-term and long-term planning. B2B Buying Process Today © All rights reserved by Kenny Madden. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Generation] Bored to 3.4 Billion Tears
    To generate that kind of business success, you need to deliver real value for real customers…year after year. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Generation] 2 Key Tips To Help Rethink Your Marketing Analytics
    To ensure that your brand communications convey a unified voice to improve brand identity and, ultimately, increase lead generation. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Marketing Measurement
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Generation] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    With 40% of UK SMEs using social media to market their business , chances are your competition is already engaged in social media online marketing and improving their web traffic, SERPs and lead generation. Learn how you can use social media to increase leads and boost sales – download our eGuide How to Generate Leads from Social Media
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 23, 2014
    [Generation] Top Contributors to a Successful Client Engagement
    The more educated we are around the client’s organizational setup, job titles and responsibilities of all who are included in the sales and marketing process, the better. - Has the sales team who AG will be collaborating and partnering with been made aware of our process, and how we will contribute to their overall demand generation?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] IBM Social Computing Guidelines
    The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Skip to main content.
  • B2B LEAD BLOG   |  MONDAY, JULY 18, 2011
    [Generation] BNET Interviews Brian Carroll: ‘Focus on Helping, Not Closing’
    Fortunately, it’s accessible to everyone, with free and inexpensive on-demand packages. - 2:50 Develop a lead generation calendar to avoid the “teeter-totter effect.” Share and Enjoy: Lead Generation Lead Nurturing Sales Sales LeadsTweet In an engaging conversation with Phil Dobbie, BNET. in the pipeline?
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [Generation] Bluebirds are the most amazing creatures.
    And now at this time of year when we are all keen to kick-start our marketing and lead generation activity, don’t ever forget the importance of B2B lead qualification, bluebird or not. Demand generation marketing nurturing salesBut suddenly out of nowhere swoops a Bluebird, the most beautiful creature you’ve ever seen.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Generation] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    InboundMarketer : Buying behavior has transformed- lead generation needs to keep up @jonmiller2. Tags: Demand Generation B2B Marketing B2B social media marketing Lead Nurturing Lead Scoring Social Marketing Automation Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Generation] Increasing Sales Leads: Thought Leadership with Marvin Miletsky
    In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? There are companies whose sole product is to teach you how to generate more sales leads and qualify them as well. lead generation from the dual perspectives of the salesperson and customer. Is pricing the issue?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Generation] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Marketers today are challenged to be more creative than ever, as they need to find out-of-the-box ways to implement lead generation programs , create viral messages, and build links. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. 0. false. false. false. EN-US. Normal. 0.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Generation] What comes after content marketing? Here are four ideas.
    In Don Tapscott’s fine book Grown Up Digital , he makes the case that the Net Generation puts a huge premium on customization. My friend Mitch Joel has also been pondering this topic. In a post entitled  The Content Crash , Mitch states that the field has simply “become a pumping ground for a marketing message. Radical trust.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Generation] Is the CMO becoming the Chief Collaboration Officer?
    The generators of leads. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. Life was good. Like this post?
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Generation] Meet new Marketing Made Simple TV guests!
    As CMO of Demandbase, Greg leads a revenue-focused organization that includes product management, demand generation, web marketing, product marketing, customer success, and consulting teams. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He founded Convince & Convert in 2008. Greg Ott.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Generation] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Generation] 15 Elements Most Successful Blogs Have in Common
    This is the #1 way to turn your blog from just a publishing effort to an actual lead generation and business generation machine. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Generation] How to (Ethically) Steal Other People's Content
    Each new generation builds on the elements of the past. Saying that you’re going to create a blog post, lead generation magnet, or graphic leaves you with a vague direction. Instead of a lead generation magnet, create a: Checklist, Quiz, Survey, Ebook, White Paper, Case Study, Template, Beginner’s Guide, Framework.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Generation] 29 Quotes On The Future of Business
    They lean on User-Generated Experiences for purchase decisions. The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Thanks for your help! billion 2050.
  • MARKETRI  |  TUESDAY, JUNE 7, 2016
    [Generation] Ready! Set! Hire! Top Questions to Ask When Interviewing a Fractional CMO
    You’ve heard the buzz, read my blog post , done your research, and decided that a Fractional Chief Marketing Officer (CMO) is just what your B2B company needs to help generate warm leads, engage new and existing clients, and accelerate revenue growth. Congratulations! Now what? B2B Marketing Fractional CMO
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Generation] 4 Marketing Analytics That Matter for Driving Higher Revenue
    It tracks prospects from being anonymous to being known, to being engaged, to being qualified, to being a marketing generated lead, to being a sales qualified lead, to being a sales opportunity, to being a customer. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it?
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?
    interactive smart content interactive white paper Demand Generation Pisello AlineanOn average, Interactive White Papers require 25% more content to be developed than a traditional white paper. This could be more or less, depending on the requirements, but on average, this is what we plan for.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
    interactive smart content interactive white paper Demand Generation Pisello AlineanTypically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.
  • WONDERING OUT LOUD  |  THURSDAY, AUGUST 13, 2009
    [Generation] Nice bones, now here’s the meat
    Tags: Journalism Marketing Public Relations Social Media Albert Maruggi B2B Blogging Lead Generation Marketing Edge Podcast Podcasting Provident Partners Setting Objectives Strategy Twitter
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Generation] 3 Ways to Make Your Brand Fashionable
    Supplying potential customers with user-generated content gives them the tools they need to believe in your company. Just This user-generated content provides potential and existing customers with real examples of why they should choose Patagonia, and the adventures they can complete with their Patagonia wear. 2. Been there, done that!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Generation] Case study: Social media engagement as a point of differentiation
    business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. Many (most?)
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. SaaS companies offer a simplified or temporary version of their service (for free) in order to generate leads, kindle interest, and build credibility. So what? Over 4.9
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Generation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Welcome back.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Generation] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Generation] How To Plan And Build A Successful Content Marketing Strategy
    One-third of your budget on User Generated Content (UGC) or co-created content with employees, influencers, customers. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. ” ~ IDC.
  • KEO MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Generation] KEO Marketing Honored with Three Prestigious American Business Awards
    We would love the opportunity to help your business grow and succeed, so contact us to explore how we can assist with your marketing strategy and lead generation needs. We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. As always, competition was fierce for this year’s honors.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Ebooks are a common type of content that many marketers use -- often to help generate leads. Landing pages are the epicenter of your lead generation. they help you generate leads for your business).
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] How B2B Businesses use Influencer Marketing
    Being a part of the influencer’s network can boost your company’s exposure and lead-generation. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. KEO Marketing
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
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