Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Vidyard

FEBRUARY 26, 2018

The post How To Generate Authenticity In Your Outreach Videos appeared first on Vidyard. Have a topic you would love to see us cover, or some advice you want to share with other salespeople who are looking to add video to their sales cycle, then leave it in the comment section below!

Outreach 68

Outreach Video Marketing Generation Sales Cycle 68

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Winner: No Lift Install System. Talk about business impact!

Video Marketing 57

Video Marketing Enterprise Management Generation Budget Programs 57

Vidyard

OCTOBER 30, 2017

The truth is, video is a shockingly good way to build your brand, generate demand and accelerate the buyer’s journey, and it’s easier than you may think. Using interactive video to generate new leads and accelerate deals. Does the idea of getting on camera send shivers down your spine? Happy Videoween!!

Demand 63

Demand Account Based Marketing Video Marketing Generation 63

Vidyard

OCTOBER 30, 2017

The truth is, video is a shockingly good way to build your brand, generate demand and accelerate the buyer’s journey, and it’s easier than you may think. Using interactive video to generate new leads and accelerate deals. Does the idea of getting on camera send shivers down your spine? Happy Videoween!!

Demand 57

Demand Account Based Marketing Video Marketing Generation 57

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Winner: No Lift Install System. Talk about business impact!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. If you’re using a dedicated video marketing platform, you can add more detailed calls to action, like lead generation forms, directly to your video. Next up is email gates.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

JULY 8, 2015

So how do you make a video that helps you generate actual leads? But trust me, it’s worth your time to learn how to move beyond brand awareness and into lead generating video marketing. Most marketers agree that video is the highest lead-generating content type. Option 2: Or, give some of the milk away for free!

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

AUGUST 17, 2016

In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Check out the five ways to generate leads with video in the SlideShare below: 5 Ways to Generate Leads with Video from Vidyard. So give the people what they want. …

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Learning by example is way more practical, and hey – way more fun.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Vidyard

APRIL 13, 2015

When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content?

Video Marketing 50

Video Marketing Generation Content Planning 50

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. User-Generated Content doesn’t always have to focus on products. Take a look at how Coca-Cola used User-Generated Content. User-Generated Content is perfect for more than social media.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

OCTOBER 22, 2014

He dives even deeper into humanizing your brand with storytelling here: The post Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle appeared first on Vidyard. Or you could start by watching the rest of Tim’s talk from that comfy chair.

B2B Marketing 51

B2B Marketing Planning Generation B2B 51

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. Lessard said the growth in user-generated video is not surprising given the circumstances under which most businesses were operating in 2021. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button. 83% of video marketers say video has helped them generate leads.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

JUNE 8, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

MARCH 23, 2021

The proliferation of user-generated ‘record-and-share’ videos across the entire business is the new norm. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Trends by Month 1.2.1 User-Generated Videos Created Per Month 1.3

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

SEPTEMBER 27, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales? Metrics for Overall Video Performance 4.1 Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. How to Use Facebook Live to Generate Leads 1.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

SEPTEMBER 20, 2018

More than one-third of teams say they can’t detect a difference between leads that have been nurtured and those that haven’t, and a majority of marketers—81 percent—say generating responses has grown more difficult in the past 12 to 18 months. Have you used any of the tactics above to generate more leads?

Sales Management 105

Sales Management Top of Funnel Banner Ads Sales Cycle 105

Vidyard

MARCH 23, 2021

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Trends by Month 1.2.1 User-Generated Videos Created Per Month 1.3 User-Generated Video Creation Trends by Industry 1.4.1 Average Number of User-Generated Videos Created Per Company By Industry 1.5

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

JULY 29, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

APRIL 5, 2021

But since most videos last year were user-generated (especially for small and mid-sized companies), it’s apparent more individuals are becoming content creators themselves. More People are Becoming Creators. Considering total video creation increased by 135% in 2020, it is clear that many organizations are investing in video.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

MARCH 15, 2021

Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results. One of our personalized holiday videos generated an open rate 35% higher than industry average and a click-through rate 157% higher than industry average. And that’s just the start.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

SEPTEMBER 28, 2017

You’ve put your heart, soul, time, and resources into generating this one. We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. But is it as hot as you think?

Demand 70

Demand Conversion Burn Rate Leads 70

Vidyard

DECEMBER 10, 2019

Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation. Most Creative Concepts: Axonify.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 17, 2018

Our own Cailin Radcliffe, Director of Analytics and Strategy, and Maile Johnson, Director of Demand Generation at LeanData, got together to dig into attribution. Think about the end output and the people who will be consuming the data generated by the attribution model. Does your organization use a marketing attribution model?

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Vidyard

APRIL 8, 2021

Overall, when we look at user-generated video growth, we saw a 128% increase in 2020 from the previous year. That’s where user-generated content creation came into play. In the first quarter of 2020, there was a 44% increase in user-generated videos being created. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

SEPTEMBER 20, 2018

More than one-third of teams say they can’t detect a difference between leads that have been nurtured and those that haven’t, and a majority of marketers—81 percent—say generating responses has grown more difficult in the past 12 to 18 months. Have you used any of the tactics above to generate more leads?

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Vidyard

JULY 28, 2021

YouTube focuses on recommending new content and maximizing ad revenue, while other platforms, like Vidyard, play toward what sales and marketing teams really need, like generating leads and propelling next steps beyond just suggesting more content. Contrast that with other video platforms built with business users in mind.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. But, you’ll want to double-check your content for accuracy before posting because auto-generated captions are prone to mistakes.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

MAY 3, 2022

It helps foster a data-driven sales organization by giving managers detailed insight into who on their team is making the most videos, generating the most engagement, and driving the most conversions from their videos. About Vidyard Vidyard is the leading video platform for businesses.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65