Smashmouth Marketing

AUGUST 27, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now.". It's an opportunity, not an obstacle.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

AUGUST 26, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now." It's an opportunity, not an obstacle.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

JULY 12, 2010

It got me thinking that there must be some research to support a fact Green Leads is confident about: rather than slowing during the summer, lead generation activities actually heat up. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. It makes some sense, right? Not so, my friends.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

NOVEMBER 19, 2021

On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why Why need good content to bring in and generate new leads. How opt-in leads are a big deal due to data privacy concerns. How Green Leads can help your business reach a new audience.

Features 206

Features Leads Lead Marketing Qualified Leads 206

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. How to use intent data in lead generation campaigns. But they’re not contacting your salespeople for help. Examples of intent signals.

Intent Data 185

Intent Data Lead Ranking Lead Scoring Intent 185

Smashmouth Marketing

OCTOBER 1, 2021

Only trust leads that come from Lead Generation people that you trust. Maybe that is in-house, or maybe you contract it out to a Lead Generation Agency , but don’t waste your time or money on someone who is not giving you the best leads. So, generate some content on how your product works and how it will solve their problems.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? FriendFeed - check out friends thoughts.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? FriendFeed - check out friends thoughts.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 21, 2010

Not to mention SEO and Lead Generation. The following two controversy articles were two of my highest traffic articles to date: Web Leads: Pounce, Pause, Nurture or Wait Lead Generation Tips: Take a 3 Hour Lunch What I'm getting at here is that you shouldn't be afraid to use your blog to disagree with ideas or create controversial ones.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

NOVEMBER 29, 2022

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. CLick Here to Watch & Listen.

Demand Generation Agencies 156

Demand Generation Agencies Leads Lead Marketing Qualified Leads 156

Smashmouth Marketing

JANUARY 26, 2009

Our next generation WILL figure it out if we keep taking the lead. I predict that the excitement of finding the big orange, recollecting Uncle Mike's story, grabbing the camera, sending me the picture and enjoying the moment may have sparked some thought on the matter. I guess that's the only thing we can hope for with a blog post.

Generation 100

Generation Tagging Email Marketing Leads 100

Smashmouth Marketing

JANUARY 6, 2009

Our next generation WILL figure it out if we keep taking the lead. I predict that the excitement of finding the big orange, recollecting Uncle Mike's story, grabbing the camera, sending me the picture, and enjoying the moment may have sparked some thought on the matter. I guess that's the only thing we can hope for with a blog post.

Generation 100

Generation Email Marketing Leads Lead 100

Smashmouth Marketing

MARCH 29, 2010

Have you revamped the way outbound lead generation is done? We also comp the mentors on the newbie progress to becoming appointment setting experts performance during the first month just to keep their heads in the game. What are some of your inside sales training techniques?

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

JANUARY 14, 2022

If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. If your company needs a new kind of functionality, should you build it or outsource it? There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

MAY 4, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog.

ReadyContacts 100

ReadyContacts Lead Generation Generation Leads 100

Smashmouth Marketing

MAY 11, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog.

ReadyContacts 100

ReadyContacts Lead Generation Lead Gen Generation 100

Smashmouth Marketing

OCTOBER 8, 2021

Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation , as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence.

Lead Ranking 130

Lead Ranking Lead Scoring Leads Lead 130

Smashmouth Marketing

JUNE 16, 2022

We have been scaling a global team of BDR’s and SDR’s these last two years and will continue delivering quality Pipeline Generation services for our clients. Green Leads outbound calling expertise is strategic for ACTIVATE and compliments products and services portfolio.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?"

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?"

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

DECEMBER 4, 2020

Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs. The general best practice is to maintain momentum and take advantage of the time of year, do not to shy away from it. Use it to your advantage.

Planning 149

Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

AUGUST 6, 2021

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. How do you generate the list of accounts to call? Below are some appointment questions to ask the vendors you are considering -- and don't forget to ask me.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. MQLs and HQLs are generated in many ways – typically through content syndication, email marketing or telemarketing. How does this equate to a pay-for-performance demand generation?

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

NOVEMBER 17, 2009

How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JANUARY 20, 2020

Pipeline generation leader to oversee Green Leads’ global team of lead development and sales development reps. He was the most natural choice for Linda and I to make – one of the few executives that could hit the ground running and accelerate Green Leads’ pipeline generation services.”. “It

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

OCTOBER 5, 2009

The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're all one family. More later.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

OCTOBER 3, 2009

The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're all one family. More later.

Demand 100

Demand Inbound Marketing Tagging Lead Generation 100