Sales Engine

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What Does a Demand Generation Program Actually Look Like?

Sales Engine

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

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From Branding to Demand Generation

Sales Engine

Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. Now that marketing is proactively sending leads, we’ve been able to increase our average conversions into sales conversations.”

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From Branding to Demand Generation

Sales Engine

Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. Now that marketing is proactively sending leads, we’ve been able to increase our average conversions into sales conversations.”

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5 Key Points to Consider when Choosing a Demand Generation Solution

Sales Engine

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. To avoid this situation, choose a demand generation solution that is easy to use.

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Using Facebook for B2B Lead Generation

Sales Engine

We actually have several B2B clients that are using Facebook to generate over 50% of their total leads.” “Because now when someone clicks on an ad, the contact information is automatically assembled for the advertiser and passed along as a lead.

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Marketing's 2017 Quota starts Today!!!

Sales Engine

If you expect Marketing to produce 50% of a $10M Sales goal (a reasonable goal in 2016 by the way), and the average deal size is $50,000, the Marketing department will need to generate 100 qualified leads. But, a 90-day sales cycle means a lead generated by Marketing in Q4 '17 likely won't close until Q1 '18. Permalink.

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The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems. But demand generation is new territory.