Cintell

MARCH 10, 2016

Campaign generated top-of-funnel inquiries increased by 721% (MetricaB2B). Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Surprisingly, only 8.2% For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 3, 2016

During the event I shared 29 ways to maximize the impact of personas by actually putting them to use across demand generation, content marketing, sales enablement, and more. @katiemartell #insight pic.twitter.com/zanwh0mm2D. Tony Mohr (@tonymohr) February 24, 2016. You can watch the full on-demand recording or download the slides.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

OCTOBER 23, 2017

If you’re new to creating buyer personas you may want to use a template or generator , and view a few examples before you get started. Buyer persona profiles should include: name. education level. interests and hobbies. income range. family status. motivations. concerns and challenges. values and fears. buying behavior.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166