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MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 245

Lead Gen Social Media Media Leads 245

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NOVEMBER 7, 2023

Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

Tips 155

Tips Leads Lead Marketing Qualified Leads 155

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FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. Your email nurture campaigns are a cornerstone of your marketing, but they need to be updated often. The research also revealed that 70% of leads are lost due to inadequate follow-up.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics 100

Webinar Metrics Tips Lead Generation Generation 100

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OCTOBER 2, 2018

Then check out these 3 sure-fire tactics to improve your lead generation efforts. Are your marketing efforts not getting you the type or results you want?

Tactics 104

Tactics Leads Lead Marketing Qualified Leads 104

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SEPTEMBER 24, 2023

It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. As a result, the content will continue supporting improved traffic, generate more leads, and get the results you need. And one more thing. It’s the nature of SEO, right? Still have questions about SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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DECEMBER 7, 2023

Lead-generation tools. As you consider what is needed to support scalability and meet your marketing goals, consider tools that allow: A clean and clear database. A unified view of data to support business growth. Make it easy to track leads, no matter how many you have in your system. Behavioral tracking and reporting.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program.

Lead Nurturing 103

Lead Nurturing Sales Cycle Tips Leads 103

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MAY 29, 2018

Learn how to create great headlines that will generate traffic! The most important words in any of your content are the ones in the headline.

Traffic 106

Traffic Generation Content Content Marketing 106

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APRIL 3, 2018

The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

Opt-in 100

Opt-in Generation Effectiveness Landing Pages 100

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MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

Landing Pages 100

Landing Pages Conversion Generation Leads 100

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DECEMBER 8, 2023

For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the marketing automation migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the email marketing migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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FEBRUARY 26, 2024

The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” You can use these segments to send more targeted communications and drive results across the entire customer life cycle.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 25, 2023

Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. That’s when you hear accusations about marketing handing off too few (or too many low-quality) leads, or sales failing to follow up on the leads generated by marketing.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Organic lead generation is preferable to paid lead generation. Growth marketing leaders and teams identify potential areas for organizational growth and attack those opportunities with razor-sharp focus.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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MARCH 1, 2024

Scaling demand generation operations and pipeline marketing Surprisingly, there are many teams still manually sending out marketing campaigns or creating single follow up sequences. Okay, I see it here; these are the ‘magic pillars’ I need to address.” But shrinking budgets and heavier demands on marketing teams require scalability.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 28, 2023

With marketing automation, you can improve SEO to drive high-intent traffic, build and optimize landing pages and web forms to generate conversions, and manage all your social media campaigns to increase awareness and share of voice in your industry. The Marketing Guys, for example, have generated 25% in annual revenue growth.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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MAY 17, 2018

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog.

Leads 190

Leads Lead Marketing Qualified Leads B2B 190

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OCTOBER 6, 2023

In some cases, your automated marketing solution can identify key terms – beyond STOP or Opt-Out – to generate the next component of an SMS conversation. Bi-directional SMS based on recipient responses has the potential to further enrich that customer’s experience with the brand.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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APRIL 18, 2018

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.

Lead Nurturing 119

Lead Nurturing Lead Scoring Lead Ranking Leads 119

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MAY 1, 2018

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

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MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel 114

Top of Funnel Marketing Funnels Leads Lead 114

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AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization 100

Personalization Marketing & Strategy Segmentation Email Marketing 100

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MAY 15, 2018

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!

Video Marketing 125

Video Marketing Automation Tips Ads 125

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JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

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JUNE 16, 2018

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

Paid Search Agency 100

Paid Search Agency Companies Organic Leads Cost 100

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MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Leads Lead Marketing Qualified Leads 101

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OCTOBER 17, 2018

Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.

Webinar Metrics 100

Webinar Metrics Leads Lead Marketing Qualified Leads 100

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OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.

Act-On 100

Act-On Contact Marketing Marketing Report Contacts 100

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JUNE 14, 2018

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Planning 103

Planning Marketing Plans Conversion Content Marketing 103

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JULY 11, 2018

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Marketing Qualified Leads 114

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 114