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  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [Generation] Content Marketing Challenges in B2B Lead Generation
    Click to access the Focus Roundtable on B2B Lead Generation Look at this chart by MarketingProfs to see what the biggest challenges in B2B marketing are. When you are trying to do B2B lead generation, you need great content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 16, 2012
    [Generation] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing generating leads for sales lead generation Lead Nurturing Lead Scoring marketing automation sales and marketing alignmentMy answer: Both.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Generation] What’s the ONE thing I should do in B2B Lead Generation?
    B2B lead generation is a science — and thus cannot be distilled down to a single. ever, there is one glaring problem in B2B Demand Generation that I want to shout from the roof-tops. The biggest mistake I see in B2B Demand Generation is the lack of a: Deep understanding of target customers. What’s the answer? answer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Generation] Lead Generation: Does your teleprospecting deliver value to prospects?
    Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. My goal for today’s B2B Lead Roundtable Blog post is to hopefully influence your approach to lead generation with a few insights that you can use to determine where to find the most improvement in your teleprospecting efforts. Results.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Generation] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  That gets audiences to your website, and that means potential for website engagement and lead generation. This tab includes multiple opportunities for lead generation.  Understand EdgeRank.  Original content.  Social Media
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Generation] Savvy Roadtrip - Lead Generation
    Well it is Tuesday again and time for another roadtrip down the Savvy backroads for a look back at some posts that make us infamous as Lead Generation gurus. Don’t Get Lost in the Crowd at Your Next Trade Show How to make your next trade show a lead generation success! Do you know how to reach and convert them? Trust me.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 26, 2010
    [Generation] 3 Superb Ways to Learn B2B Demand Generation
    Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. At Find New Customers , our tagline is “ Lead Generation Made Simple.&#. So we offer 3 easy ways to learn B2B demand generation.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Generation] The Current State of B2B demand generation
    B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. Take a look at the slide below.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 2, 2011
    [Generation] Hiring for lead generation without addressing fundamental issues is….
    Just saw a demand generation job posted on Linkedin for a software company in Cambridge, MA called Endeca. Hiring someone to head demand generation is lipstick. Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on lead generation. Fire away!
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 5, 2013
    [Generation] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
    Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. ”  Case in point, one of the keywords we selected is “sales lead generation.” ” So we designed a cornerstone thought leadership page around sales lead generation.(click
  • LOOPFUSE  |  MONDAY, JULY 1, 2013
    [Generation] Put Twitter lead generation cards to work with LoopFuse marketing automation
    Twitter recently launched Twitter Cards for Lead Generation to give marketers an additional tool for lead generation via social media. Marketing Automation Social Media Lead Generation Twitter twitter cards Twitter Cards are a feature that allow you to capture leads directly from your Twitter stream. Put in your Fallback URL.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Generation] Blog to Generate Leads
    The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Generation] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Not all Demand Generation content is created as equal. The real question however, is what is next?
  • BUYEROLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Buyerology Trend: Think Demand Fulfillment vs. Demand Generation
      This article looks at how buyers are seeking fulfillment in their efforts to achieve goals and what this means to the future of demand generation.    It is the under layers of this trend that is having the most affect on marketing and sales in terms of the thinking towards demand generation.  Related articles.
  • NETLINE B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation] CASL & B2B Lead Generation: What You NEED To Know Before It’s Too Late
    With the countdown to the July 1st initiation of the new Canadian Anti-SPAM Legislation (CASL) underway, lead generation companies across the globe are pulling their hair out debating, “Do we or don’t we stay in Canada?” What are your future goals for generating business in Canada? Lead Generation Canada? Who’s Canada?
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Generation] Summary of this week’s posts from the sales lead generation company Find New Customers
    Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Sales lead generation works a lot better. The Definitive Guide to BtoB Demand Generation – How to Find New Customers.
  • VIEWPOINT  |  TUESDAY, MARCH 10, 2015
    [Generation] When Bad Things Happen to Good Leads - Part 5
    Lead Generation Lead Nurturing Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away!
  • BUYEROLOGY  |  THURSDAY, APRIL 19, 2012
    [Generation] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Lead generation today is becoming the art and science of targeting.  A problem facing organizations today is getting a handle on who to target and where to target.  The area of lead generation is where marketing and sales are usually out of alignment.  Boost Demand Generation Using Target Ready Buyer Models (buyerology.com).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Generation] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? We hope you enjoy it.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 20, 2010
    [Generation] A Better Way to Do Demand Generation – Outsource It!
    Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. There are two reasons why businesses get better results from outsourced lead generation.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Generation] How Does a Business Generate Traffic from Social Media?
    So how does a business generate traffic from social media and use it to their advantage? Build your following A business should first start with one social media tool at a time and build your following in order to generate traffic. What other advice would you add for a business to generate traffic from social media? Until now.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Generation] “If you just do , your lead generation challenges will be over”
    Just buy our (crap) and your lead generation problems are over! They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over. As long as they get your money, the sales lead generation problems will magically disappear! Advertise with us. Pay for our service.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Generation] Buyer Personas are the Foundation upon which Demand Generation is Built
    Marketing buyer personas content marketing lead-generation lead-nurturing Mad Marketing TV marketing-campaignsLooking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. to help them develop world-class insights on buyers.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Generation] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Generation] Facebook And Twitter Not For Generating B2B Leads!
    Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 5, 2012
    [Generation] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Setting direction.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Generation] LoopFuse Offers No-Frills Demand Generation
    Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. LoopFuse provides a graphic email designer that can generate both text and HTML versions.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 13, 2013
    [Generation] Why blogging should be part of your marketing (or sales lead generation) strategy
    This award-winning marketing blog believes in his advice that blogging should be part of your marketing or sales lead generation programs.). Editor’s Note: Blogging should be part of your sales lead generation programs.). Marketing blogging content marketing Guest blogging Guest posts Jeff Ogden lead-generation Ben Padley.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Generation] How Marketing Automation Supports Demand Generation & Lead Management
    Demand GenerationLauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. Could not agree more with you, Carlos. Marketing automation is a great tool, but it is just a tool.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Generation] Lousy B2B Lead Generation Habits to Avoid
    Here are five habits to avoid in B2B lead generation. When it comes to lead generation, I prefer to have the latter on my team simply because they generate more leads, faster.  Habit 5: Trying too many new things at once.  It is a good idea to try new lead generation concepts, media, target audiences, etc. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Generation] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? What do you think?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Generation] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the  Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. How Many More Leads Do App Users Generate? Why is this?  Generating
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JANUARY 30, 2011
    [Generation] How Landing Pages Can Make or Break Lead Generation Campaigns
    Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Bad landing pages kill conversions. Think again.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 29, 2012
    [Generation] Can Polls Make Your Demand Generation More Engaging? [CHART]
    The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. So I decided to find out if polls make demand generation programs more engaging and effective. Can Polls Make Your Demand Generation More Engaging? Demand Generation b2b marketing Content Marketing marketing automation online polls polls
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    Demand Generation You may have “met” our friend, “Modern Mark.” The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. Video as the Star. We credit this to multichannel and video combo. PT/1 p.m.
  • CRIMSON MARKETING  |  MONDAY, APRIL 28, 2014
    [Generation] Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue
    It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Generation] Why Inbound Vs. Outbound Marketing is the Wrong Question
    But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to. recently worked with a company that was quite proud of the 1,000 free trial registrations they were generating per day. Demand Generation It’s allbound.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation
    Marketing lead-generation lead-nurturing lead-scoring management-best-practices marketing-campaignsIn a Marketing Sherpa Case Study  The Complex Sale: Lead scoring effort increases conversion 79%  (click the link for the full case study) But we summarize here. This is a massive waste of time and money. Fewer leads means higher revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Generation] The Definitive Guide to Lead Generation
    Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Generation] How to Bridge the Gap Between In-Person and Online Lead Generation
    As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. lead generation event marketing We often use bit.ly
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Generation] SEO, Meta Descriptions, Content, and Generating Leads
    You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins. You’ll find this interesting.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 15, 2010
    [Generation] Learn Demand Generation in 30 days
    We have an exciting series of blog posts/emails starting next Monday.  It a free training course on demand generation. We’ll walk you through a best practices demand generation program for your business — in the proper order — in just 30 days. Tags: Demand Generation But you need to sign up below. Make it work.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Generation] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site. There is nothing social about this! Social advertisers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Generation] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 6, 2012
    [Generation] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
    Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Several of the follow lead generating suggestions are based on areas in the product and services tab. It also shows the employees who work at the company. Products and Services.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] The Importance of Marketing Awards for a B2B Demand Generation Agency
    We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers lead generation Lead Nurturing Lead Scoring Management best practices Marketing Awards Marketing Metrics Sales Leads sales-ready leads
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Big Data WILL Transform Your B2B Lead Generation
    know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Scaremongering or not, the fact is, using data the right way can definitely transform your B2B lead generation efforts. —If You Learn How to Use It  .
  • ANNUITAS  |  TUESDAY, JUNE 18, 2013
    [Generation] Q&A with Matt Heinz – Content Generation, Social Selling and Beyond
    Blog B2B Marketing content marketing Content strategy Demand Generation Social selling The majority of my content comes from conversations with customers and partners. It comes from listening and learning from the market.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Generation] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. when you say the words, “lead generation.” Seems crazy, but having complimentary metrics is a big step in having one unified view into lead generation. 2. Metrics. Definitions.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 17, 2011
    [Generation] Find New Customers – 7 Keys to Successful Lead Nurturing
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on lead generation.
  • VIEWPOINT  |  TUESDAY, JANUARY 27, 2015
    [Generation] Time to Stop Making Sales & Marketing Excuses in 2015
    Lead Generation Sales & Marketing Management “If only I had a qualified lead!”. “I get too many leads!”. “I don’t get enough leads!”. Salespeople never close out the leads!”. “No one likes the CRM system, so no one uses it!”. Excuses from both employees and managers can fill a book, and most are bogus.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [Generation] Lead Generation Tips - Take 3 Hour Lunches
    More Lead Generation Tips There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Generation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Align sales and marketing for sales lead generation | Why It’s Not Working. At a client of the sales lead generation company Find New Customers clients the marketing team complained about the lack of cooperation from sales. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. It makes sense.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 19, 2010
    [Generation] B2B Sales Lead Generation using SMM
    A recent survey reveals which of the Social Media Marketing avenues appears to offer best results for B2B Sales Lead Generation No related posts. Tags: Blog Posts b2b Sales Lead Generation Social Media Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Generation] What do B2B salespeople think of their company’s lead generation?
    B2B Lead Generation : Looking for better results. Here’s a summary: What percentage of your marketing-generated leads fit your sweet spot? B2B lead generation is in terrible shape today. What are you doing to dramatically improve your B2B lead generation? feel sorry for B2B salespeople today.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Generation] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. Marketing automation software and lead generation systems today are evolving. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Silence. Panda?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Generation] How to Create Truly Useful Content Maps in BtoB demand generation
    Content is critical in B2B sales lead generation. Author : Buffer, Inc Website : [link] --> The post How to Create Truly Useful Content Maps in BtoB demand generation appeared first on Fearless Competitor. Marketing Self Education buyer personas content marketing Find New Customers sales lead generation Consideration of Options.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Generation] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. And what is the role that it plays in demand generation? Demand & Lead Generation
  • SAZBEAN  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Generating Quality Leads Online
    Building relationships is important and using that same tactic online will help generate quality leads. How do you generate quality leads online? Do you go to networking events just to collect business cards? How many of those sales are willing to refer you to others? Understand Your Value. Remember, people are selfish. Free works.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Practice Both Inbound and Outbound Lead Generation. You are generating leads for sales.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Generation] 11 Questions to Help Evaluate Your Demand Generation Plan
    How to Find New Customers, the wildly popular and free white paper on b2b lead generation from Find New Customers can be downloaded here. Hope … Continue reading → lead generation Lead Nurturing Lead ScoringHoward Sewell of Spear Marketing wrote this great post and I wish to use it.
  • B2B LEAD BLOG  |  MONDAY, APRIL 20, 2015
    [Generation] Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients
    You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight And why wouldn’t people fill in the form to get your case study video or download a white paper?
  • ACQUIRING MINDS  |  TUESDAY, NOVEMBER 30, 2010
    [Generation] Messaging Maximus for Lead Generation
    Buyers react negatively not because lead generation and outbound marketing interrupts their day but because the message is not appropriate and brings no value. Try testing different messages and see which brings the best results for your lead generation. relevant and timely message will override concerns on privacy and interruption.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Generation] CSO Insights Lead Generation Report Summary
    The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. Lead Generation Investment. Related Posts: Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs. Author: Chris Herbert. About the survey. Findings.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Generation] Modern Media Buying and Enterprise B2B Demand Generation
    However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. The problem: consuming traditional B2B content used for demand generation requires a significant time commitment. Filed under: Demand Generation , Media. Open Landing Page Results. Your Turn.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] When Bad Things Happen to Good Leads - Part 2
    In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Lead Generation Lead Nurturing Part of the problem is the misuse of valuable data that results from marketing contact.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    Demand Generation Trending I’m always hearing from marketers who struggle with the top of the funnel.  From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. Yup dirt.  Warning, “punny” content ahead).
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Generation] My Love/Hate Relationship with B2B Events
    Too many organizations look at events as ad hoc marketing activities with no forethought into how live events and shows should be a part of their demand generation strategy.  If you are planning to exhibit at an event, ensure that you can articulate how it will integrate into your demand generation strategy. 2. Demand Generation
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 28, 2011
    [Generation] B2B Lead Generation: Leads, leads, leads!
    If you are looking for lead generation companies , look to Find New Customers. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York.
  • ACQUIRING MINDS  |  WEDNESDAY, MARCH 3, 2010
    [Generation] Outbound Demand Generation is Dead (Darwin says no)
    Darwin would say that outbound demand generation is not extinct but faces challenges in adapting. Tags: demand generation inbound marketing lead generation outbound marketing B2B lead generation Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Generation] Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer
    ” I think you should learn as much as you can about B2B lead generation  and related topics. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.
  • VIEWPOINT  |  MONDAY, NOVEMBER 3, 2014
    [Generation] Five Signs You're Missing Sales Opportunities
    Lead Generation Sales Leads Available Free for a limited time! I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of ViewPoint for a limited time.
  • THINK PENNY PACKER  |  TUESDAY, JANUARY 4, 2011
    [Generation] Lead Generation Best Practices
    Content Marketing Thought Leadership Marketing lead generationI recently came across some research from the Information Technology Services Marketing Association and RainToday.com that offers great advice to thought leadership marketers: how successful firms fill their sales pipelines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Generation] Is social media creating a generation of cowards?
    She further claimed that sense of identity is being eroded by “fast-paced, instant screen reactions,&# so that the next generation will define themselves by the responses of others instead of their own self-worth. In other words, we may be creating a generation of insecure cowards. Generation Farmville. in the 1960s.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 2, 2014
    [Generation] 4 Steps for Better Lead Generation
    If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. The number-one problem for both years was “Generating more leads,” given by 61% and 60% of marketers respectively. Deeper Look into Lead Generation. When asked about the hurdles to lead generation, 63% cited lack of resources.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Generation] The Demand Generation Training Plan
    Tags: Demand Generation
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 8, 2011
    [Generation] Lead Generation: Are You Using Marketing Analytics?
    Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Generation] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Sam works with enterprise clients to develop demand generation strategies. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature. Here are a few tips: 1) Assemble a winning team. 
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Generation] Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Marketing Tips Marketing Tools Social Marketing hubspot linkedin linkedin to generate leads
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 26, 2011
    [Generation] Trust and the Big Lie of Lead Generation
    B2B Lead Generation : Capturing Accurate Information on Forms. provocative post called The Big Lie of Lead Generation. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Last Friday, someone filled out this form to download content. This ensures they use a valid email address.).
  • VIEWPOINT  |  MONDAY, JUNE 27, 2011
    [Generation] Outsourcing Lead Generation: A CMO’s Perspective
    There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. What led you to consider outsourcing lead generation? What for you were the critical success factors you weighed in outsourcing lead generation? Beware.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The post Which channels work for B2B lead generation? Buyer behavior Content strategy Thought leadership email marketing lead generation
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Generation] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [Generation] Net-Results Simplifies Demand Generation for Small Business
    Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Generation] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is a critical element of lead generation programs. Find New Customers is one of few  lead generation companies in New York. It’s bold, beautiful and short.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 19, 2010
    [Generation] Improve lead generation with great marketing content
    Tags: Lead Nurturing lead generation marketing campaigns marketing funnel sales challenges
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [Generation] Lead Generation: Who knows the customer better – Marketing or Sales?
    However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! Well, all except one. Let me first say, I am a huge proponent of Sales-Marketing alignment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 10, 2011
    [Generation] How Are You Generating Social Media Leads?
    Hopefully one of your objectives for social media is to generate new business leads. While it may not be possible to post each day, the more frequently you do, the better your chances of generating leads. Social Marketing edison ressearch elijah young generating social media leads hubspot social media explorer.com
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Generation] B2B Lead Generation | Where Are You Today?
    B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. This is why our B2B lead generation site, Find New Customers , is filled with great free content like white papers, ebooks, podcasts, webinars, etc.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Generation] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Generation] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks. A lead is a lead, right? Defining qualified leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling. 
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Generation] B2B marketing and lead generation campaigns: Expert tips
    B2B marketing , B2B lead generation & B2B marketing automation. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? Check everything.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [Generation] Lead Generation Tip - Take 3 Hour Lunches
    More Lead Generation Tips There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [Generation] There’s a Better Way to do Demand Generation – SCORE!
    Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. You get a ring binder filled with a fully documented best practices demand generation program. What do you think?
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Generation] What Comes After Lead Generation?
    Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. Underlying the new demand generation activities will be two key changes. What other changes will we see in lead generation? Relevance is the New King.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Generation] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Start thinking outside the box with your lead generation too. You can do the same with your lead generation. Read my earlier piece on How to Create a B2B Lead Generation Tasting Menu.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Generation] B2B Lead Generation: The Power of Video
    B2B Lead Generation Using Online Video. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Do Salespeople Need More Leads?
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Generation] B2B Lead Generation – How Much Information Should You Capture?
    I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus.  Technorati Tags: B2B Leads , Lead Generation , Lead Management , Lead Nurturing. B2B Leads Lead Management Lead Nurturing Lead GenerationMy research suggests that between 20 and 50 times more people download free content.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [Generation] Lead Generation Tip - Take 3 Hour Lunches
    More Lead Generation Tips. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
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