FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
[Generation] Forrester finds b2b marketers lagging with demand generation
B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Jeff Ogden, President, Find New Customers. Jeff Ernst, Principal Analyst, Forrester Research.
FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
[Generation] Developing an Integrated Content Marketing Strategy that Works – Guest Post
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Online.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013
[Generation] 7 Keys to Lead Scoring Success – for your sales lead generation programs
Why don’t you download this free content and work on your sales lead generation programs today? Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Marketing Find New Customers lead-generation lead-scoring
INBLURBS | FRIDAY, MARCH 8, 2013
[Generation] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
blogging Content Creation Strategy Content Marketing Lead Generation Online Reputation Real-Time Brand Massaging Real-Time Marketing and PR Boosts SEO business lead generation Content Curation content marketing Engage CustomersContent and social media have become successful ways to get attention from future buyers. It’s up on you.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 13, 2015
[Generation] Optimizing Lead Distribution for Higher Conversion
Tweet The management of sales leads is critical to generating marketing ROI. Sadly, For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. Lead Generation lead conversion lead distribution lead generation
FEARLESS COMPETITOR | FRIDAY, APRIL 5, 2013
[Generation] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. ” Case in point, one of the keywords we selected is “sales lead generation.” ” So we designed a cornerstone thought leadership page around sales lead generation.(click
LEAD VIEWS | TUESDAY, MAY 3, 2011
[Generation] 8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
Our last post 4 Proven Ways For Generating Leads on LinkedIn got a lot of positive feedback, with readers telling us that the data provided in the post validated their own experiences using the LinkedIn platform. Related posts: 4 Proven Ways For Generating Business Leads On LinkedIn In this post I will not discuss the report, but.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Generation] Find New Customers: 6 Keys to B2B Marketing Success in 2011
If you want to find new customers using lead generation programs , you need to do a few things very well. sales lead generation program depends on successful execution of a handful of things. Find New Customers is one of few lead generation companies in New York. What should we do to ensure our success?. What a concept!).
FEARLESS COMPETITOR | WEDNESDAY, MARCH 27, 2013
[Generation] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? What do you think?
THE POINT | TUESDAY, MAY 27, 2014
[Generation] If You Write B2B Copy, You Need This Blog Post
B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips ” “Can I deliver that to you this Friday?” AcmePro 1.0 is the one. It’s also horribly ineffective.
LEAD VIEWS | THURSDAY, NOVEMBER 29, 2012
[Generation] Social Media for Demand Generation: What Have You Done for Me Lately?
Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013
[Generation] Rebuilding a sales lead generation business after a crisis
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 28, 2013
[Generation] Email Marketing Benchmarks By Industry [CHART]
Email marketing b2b marketing benchmarking Demand Generation Email Marketing lead generation marketing automationThere were some follow-on requests from that chart to see the same data, sliced by industry sector. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013
[Generation] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
This generates positive emotion and ‘feeling’ around a brand and its products, and helps to drive advocacy and loyalty; so when a consumer needs to make a purchasing decision, they feel ‘warm’ to the brand, and are increasingly likely to buy their products over a competitors. Experiential marketing. What do you think?
CRIMSON MARKETING | THURSDAY, JANUARY 15, 2015
[Generation] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
Your own website should be the cornerstone of your demand generation program, he adds—50% of your potential customers start there. Building blocks: Atri offers the example of Lego Education, the famous toymaker’s educational B2B division, and shares a glimpse at Lego’s sophisticated, holistic multi-channel demand generation strategy.
FEARLESS COMPETITOR | WEDNESDAY, MAY 26, 2010
[Generation] 3 Superb Ways to Learn B2B Demand Generation
Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. At Find New Customers , our tagline is “ Lead Generation Made Simple.. So we offer 3 easy ways to learn B2B demand generation.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Generation] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you. Thank you, David Letterman!).
FEARLESS COMPETITOR | WEDNESDAY, MARCH 30, 2011
[Generation] B2B Lead Generation: Social Marketing to the Business Customer
B2B Lead Generation using social media. Why don’t you download Jeff’s free B2B lead generation white paper , How to Find New Customers, today? Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 3, 2014
[Generation] Why Empathetic Marketing Matters and 7 Steps to Achieve It
Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. Thought Leadership empathetic marketing lead generation lead generation strategies Lead Nurturing transparent marketing It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Generation] B2B Lead Generation | Where Are You Today?
B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. This is why our B2B lead generation site, Find New Customers , is filled with great free content like white papers, ebooks, podcasts, webinars, etc.
LEADERSHIP | TUESDAY, JUNE 10, 2014
[Generation] 5 Tips to Refresh Your B2B Lead Generation
Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Start thinking outside the box with your lead generation too. You can do the same with your lead generation. Read my earlier piece on How to Create a B2B Lead Generation Tasting Menu.
FEARLESS COMPETITOR | THURSDAY, MAY 20, 2010
[Generation] A Better Way to Do Demand Generation – Outsource It!
Outsourced lead generation gives 43% better results than in-house. Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. There are two reasons why businesses get better results from outsourced lead generation.
FEARLESS COMPETITOR | FRIDAY, AUGUST 22, 2014
[Generation] 5 Marketing Lessons Learned from marketing Find New Customers
As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. B2B demand generation B2B lead generation b2b lead generation companies Email Marketing Fearless Competitor Find New Customers lead generation Management best practices Sales Leads
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Generation] Summary of this week’s posts from the sales lead generation company Find New Customers
Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Sales lead generation works a lot better. The Definitive Guide to BtoB Demand Generation – How to Find New Customers.
LEAD VIEWS | FRIDAY, JUNE 25, 2010
[Generation] Facebook And Twitter Not For Generating B2B Leads!
Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users.
FEARLESS COMPETITOR | TUESDAY, APRIL 2, 2013
[Generation] Looking for best-practices BtoB demand generation? Start with fundamentals first!
Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. How to Create Truly Useful Content Maps in BtoB demand generation. So what are the foundation steps that need to be done? Goal Setting.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[Generation] B2B Marketing & Lead Generation predictions for 2011!
Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to Shreesha, “Some B2B Lead Generation trends marketers can watch out for in 2011 are.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 10, 2011
[Generation] Find New Customers: The Lead Generation Assessment
Feeling lousy? Go to the doctor and get a checkup – for you Business feeling lousy? sales challenges sales funnel Sales-Marketing Alignment
FEARLESS COMPETITOR | WEDNESDAY, JULY 20, 2011
[Generation] The Simple Guide to Lead Nurturing
B2B Demand Generation | Lead Nurturing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. is complex.
SAZBEAN | MONDAY, JANUARY 13, 2014
[Generation] 7 Benefits of Using Lead Generation Software
This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. Let’s take a closer look at how this is the case.
LEADERSHIP | TUESDAY, JULY 30, 2013
[Generation] 7 Tactics that Are Working for B2B Lead Generation Today
have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. Here is a quick list of the B2B lead generation tactics that are working today. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. Fascinating.
LEADERSHIP | TUESDAY, JANUARY 27, 2015
[Generation] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
The river that has nurtured and cradled in its lap, generation after generation since 1900 BC, is still today, an extremely powerful physical and spiritual force. Can you generate eBooks, reports, Infographics, case studies, etc. Try integrating this new, cleansed lead nurturing approach to your lead generation.
LEAD VIEWS | TUESDAY, JANUARY 8, 2013
[Generation] Revenue Performance Management – What’s the Buzz About?
B2B marketing B2B Sales Lead Generation Lead Nurturing Lead Qualification Lead Value Marketing Automation Marketing ROI Sales – Marketing Alignment Demand Generation lead qualification revenue performance management rpm sales and marketing alignment sales forecastsVisit my website for full links, other content, and more! ]].
FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
[Generation] The Current State of B2B demand generation
B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark. But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. Take a look at the slide below.
INBLURBS | TUESDAY, JULY 26, 2011
[Generation] Hotel Industry increase revenue the smart way. Participate in Social Media!
The use of social media for business is a great way to get seen from your target audience. The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges they have and what they expect from your industry!
ANNUITAS | TUESDAY, JANUARY 27, 2015
[Generation] Looking Outside In: Know Your Buyer First
It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?
BUYEROLOGY | WEDNESDAY, MARCH 23, 2011
[Generation] Are Sales Pitches Dead in the New Buyer Experience Economy?
Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation. All bent on creating the slide deck of all slide decks to wow the prospect. As the new buyer experience economy evolves, these so called good old days are faced with extinction.
THE POINT | THURSDAY, JULY 14, 2011
[Generation] B2B Email Creative: A 5 Point Checklist
Is your lead generation email ready for primetime? B2B Marketing Creative Demand Generation E-mail email design email marketing lead generation b2b demand generation B2B email marketing b2b lead generation email creative litmusMeasure it against these 5 criteria before hitting “send.”. 1. Get to the Point.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010
[Generation] 6 Keys to B2B Marketing Success Today
Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. What should you do? Do these 6 and your business will prosper.
INBLURBS | THURSDAY, JULY 19, 2012
[Generation] Why marketers Increase their Social Media Marketing Budgets?
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Lead Generation social media marketing generate business leads ROI of social media marketing Social Media Marketing Budgets
THE POINT | TUESDAY, MAY 20, 2014
[Generation] Design Choices & More Sink Webinar Invitation
B2B Marketing Copywriting Creative Demand Generation E-mail email design email marketing Event Promotion Interactive Design Webinar Invitations Webinars b2b demand generation B2B demand generation agency b2b email marketing agency email best practices email marketing agency Janrain litmus webinar invitation tips doubt it.
DIGITAL B2B MARKETING | TUESDAY, MAY 17, 2011
[Generation] What Comes After Lead Generation?
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. Underlying the new demand generation activities will be two key changes. What other changes will we see in lead generation? Relevance is the New King.
DIGITAL B2B MARKETING | THURSDAY, MAY 31, 2012
[Generation] B2B Marketers Are Begging For Bad Data
Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined. Demand Generation Research DemandGen Reports janrain lead generation registration Stats techtargetIn B2B marketing, bad data represents a huge lost opportunity.
INBLURBS | WEDNESDAY, FEBRUARY 22, 2012
[Generation] Why to attract Generation Y who increasingly spending more money online
Generation Y , young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010. They read and write online reviews and are more likely to recommend products.
ACQUIRING MINDS | THURSDAY, MARCH 31, 2011
[Generation] Top 5 Reasons to use Segmentation
By focusing on those segments with the highest potential, marketers can generate higher conversion rates. B2B marketing buyer behavior database marketing demand generation lead generation market research market segmentationThere are now more reasons than ever to invest in segmentation. Lower List & Media Costs. Photo Credit.
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
[Generation] The New Rules of Lead Generation: Book Review
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Measure.
INBLURBS | MONDAY, FEBRUARY 28, 2011
[Generation] How to show short term social media ROI to your boss?
To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing. How many sales leads does your website generate? To show a short term ROI out from social media is important to keep the activities motivated and long lasting. Tweet this on Twitter!
ANNUITAS | THURSDAY, NOVEMBER 13, 2014
[Generation] A Call for Marketing Enablement
ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. When asked “How Effective Are Your Demand Generation Programs at Achieving Your Primary Goals”? Only 2.8%
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 26, 2013
[Generation] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
Lead Qualification: Stop generating leads and start generating revenue. Lead Generation BANT lead generation Marketing-Sales alignment qualified leads sales-qualified lead Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[Generation] What do B2B salespeople think of their company’s lead generation?
B2B Lead Generation : Looking for better results. Here’s a summary: What percentage of your marketing-generated leads fit your sweet spot? B2B lead generation is in terrible shape today. What are you doing to dramatically improve your B2B lead generation? feel sorry for B2B salespeople today.
INBLURBS | TUESDAY, JULY 19, 2011
[Generation] Inbound marketing targeted low cost lead generation and where to start?
The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals! Marketing Tip: By doing a corporate blog with frequently published articles which are market with social media helps in low cost lead generation.
ANNUITAS | TUESDAY, JANUARY 6, 2015
[Generation] Five 2015 B2B Demand Generation and Content Marketing Resolutions
Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Not all Demand Generation content is created as equal. The real question however, is what is next?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 4, 2014
[Generation] The Problem with LinkedIn InMails – They Often Don’t Work
Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business relationships , Business Strategy , Chief Marketing Officer , Demand Generation , Find New Customers , Florida , Leadership Lessons , Life Lessons , Marketing , marketing campaigns , Personal growth. View Profile.
FEARLESS COMPETITOR | TUESDAY, JUNE 4, 2013
[Generation] Find New Customers introduces “Demand Generation University” – get your free education here
With so many salespeople struggling today, companies of all sizes need a best practices demand generation program. That’s why Find New Customers created this: Find New Customers introduces Demand Generation University. This free site is filled with great content on what makes for a great sales lead generation program.
ANNUITAS | THURSDAY, APRIL 17, 2014
[Generation] Common Pitfalls in Demand Generation Strategy
Today’s marketing automation platforms allow marketers to deliver pre-qualified leads to sales fairly easily, and the details of this are essential to any demand generation strategy. No demand generation strategy will succeed without collaboration between marketing and sales. The word “strategy” is so over-used these days.
FEARLESS COMPETITOR | THURSDAY, MARCH 21, 2013
[Generation] Job Descriptions and Resumes – A Badly Broken System in Need of Repair
Why companies can’t hire the best BtoB demand generation manager? I’ve believed for some time that the process almost all companies use to fill jobs (writing job descriptions, posting them and soliciting resumes) is badly broken and dysfunctional. Take BtoB demand generation manager roles. who confirmed my thoughts.
THE POINT | FRIDAY, JULY 12, 2013
[Generation] 7 Webinar Invitation Mistakes You Can’t Ignore
B2B Marketing Branding Campaign Strategy Content marketing Demand Generation E-mail email design email marketing Graphic Design Interactive Design lead generation Webinar Invitations Webinars silverpop Webinar best practices webinar campaigns webinar promotion webinar strategy Webinar success Webinar tips How will my emails benefit?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 11, 2014
[Generation] One Company I Never Want to Hear from Again Ever
For a very short amount of time, Jeff worked for a demand generation agency in Atlanta. B2B marketing | Sales lead generation | Consultant | Speaker | Educator | Outside director | @RuthPStevens. Please vote for Jeff Ogden of Find New Customers for the 2014 SLMA marketing award. Thank you, all soldiers and especially Rolfe.
DIGITAL B2B MARKETING | TUESDAY, MAY 29, 2012
[Generation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Demand Generation In Practice #B2Bchat B2B marketing demand generation storifyInterested in #B2Bchat?
DIGITAL B2B MARKETING | TUESDAY, JULY 31, 2012
[Generation] Three B2B Marketing Fundamentals to Master
Demand generation , in contrast to lead generation, requires changing what is in your buyer’s mind, not what is in your database. Now marketers need to bring this long-term audience-centric mindset to all lead generation and demand generation activities. B2B marketing is complex. Buyers need information.
FEARLESS COMPETITOR | MONDAY, JANUARY 17, 2011
[Generation] Assess lead generation with just 8 questions
Most lead generation programs are doomed to failure. And sales is struggling to make quota. How yours business doing?
FEARLESS COMPETITOR | SATURDAY, JUNE 11, 2011
[Generation] Harness it in YOUR business – the power of B2B demand generation
B2B Demand Generation | Many need our free B2B lead generation content. We offer them our great free B2B lead generation content. We offer them our free B2B lead generation content. We offer them all our free content on B2B demand generation. That’s right. It’s all FREE! If we can do it, you can too.
B2B MARKETING INSIDER | MONDAY, APRIL 21, 2014
[Generation] The Critical Ingredients Of Effective Demand Generation
Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
[Generation] Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award
Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Fearless Competitor , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Marketing Awards. Jeff Ogden nominated for the 2015 SLMA Marketing Award. In addition, this blog is up for an award too. Hi Jeff!
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011
[Generation] Bridging the Content Chasm for B-to-B marketing automation and lead generation
The Content Chasm represents another major issue affecting the success of marketing automation, and of B-to-B lead generation and lead nurturing. I’ll also be diving deeper into it (pun intended) in future posts. B2B Lead Generation B2B marketing B2B marketing automationContent + Automation = True 1 to 1 Marketing.
THE POINT | THURSDAY, OCTOBER 8, 2009
[Generation] Is Social Media Wasted on PR Agencies?
Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?
FEARLESS COMPETITOR | TUESDAY, MAY 3, 2011
[Generation] White Paper | Email Marketing
Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 23, 2012
[Generation] Lead Generation or Demand Generation? It’s All Just Content Marketing!
Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. We need to generate leads. Demand GenerationWhat’s your take?
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
[Generation] Why Sales needs Content Marketing and Marketing Automation
B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. After all, you need to close deals!
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 17, 2011
[Generation] Find New Customers – 7 Keys to Successful Lead Nurturing
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on lead generation.
THE POINT | WEDNESDAY, OCTOBER 30, 2013
[Generation] 5 Reasons to Gate Lead Nurturing Content
B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips Here’s why: 1. click is not a response.
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013
[Generation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
Align sales and marketing for sales lead generation | Why It’s Not Working. At a client of the sales lead generation company Find New Customers clients the marketing team complained about the lack of cooperation from sales. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. It makes sense.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Generation] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.
THE POINT | TUESDAY, MAY 8, 2012
[Generation] How Much Copy Do I Need On My Landing Page?
B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 1, 2012
[Generation] 4 Reasons No One Likes Your Email Campaigns
Email marketing b2b marketing Content Marketing Demand Generation email Email Marketing lead generation marketing automation Marketing Measurement sales and marketingby Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Your Message is Too Generic. Deliverability is a Problem. Your Content is Flawed.
FEARLESS COMPETITOR | MONDAY, MARCH 7, 2011
[Generation] Overview of Find New Customers
Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Find New Customers is one of few lead generation companies in New York. To remind you why this is so important, take a look at top CMO challenges. Quality leads matter.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Generation] How to Do Great Marketing with (Almost) Zero Money
– Jeff Ogden is the President of the B2B lead generation company, Find New Customers. Why don’t you download his free white paper on B2B lead generation , How to Find New Customers, today? Find New Customers is one of few lead generation companies in New York. But we also share it with our readers here.).
FEARLESS COMPETITOR | TUESDAY, AUGUST 13, 2013
[Generation] Why blogging should be part of your marketing (or sales lead generation) strategy
This award-winning marketing blog believes in his advice that blogging should be part of your marketing or sales lead generation programs.). Editor’s Note: Blogging should be part of your sales lead generation programs.). Marketing blogging content marketing Guest blogging Guest posts Jeff Ogden lead-generation Ben Padley.
LEADERSHIP | MONDAY, JUNE 2, 2014
[Generation] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
The other reason I wanted to share this story with you is to use this analogy and comment on B2B lead generation with digital marketing and search engine optimization. Steps to Revitalize Your B2B Marketing and Lead Generation . Does your B2B lead generation need a shot in the arm? What an unusual tragedy, I thought.
THE POINT | WEDNESDAY, MAY 30, 2012
[Generation] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
They turned to their demand generation agency , Spear Marketing Group , for ideas and asked Spear to develop a pilot campaign that would test the efficacy of marketing MobileIron’s solution to the end user audience. Typically an ad campaign succeeds when it generates a single response. Here’s how the campaign worked: 1.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
[Generation] How B2B Sellers Can Address the Content Marketing Challenges
Lead Generation Companies : Addressing the B2B Content Marketing Challenges. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. And for good reason.
FEARLESS COMPETITOR | MONDAY, OCTOBER 6, 2014
[Generation] There’s a Better Way to do Demand Generation – SCORE!
Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. You get a ring binder filled with a fully documented best practices demand generation program. What do you think?
FEARLESS COMPETITOR | TUESDAY, JULY 20, 2010
[Generation] Tips for using online video to engage prospective buyers
Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ Simple lead generation Social Networks lead generation marketing campaigns marketing funnel marketing sales sales challenges
THE POINT | TUESDAY, FEBRUARY 18, 2014
[Generation] How the Answer to One Question Can Tell You How to Market Your Technology
The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. And does your demand generation strategy align with the type of product you’re selling?
FEARLESS COMPETITOR | WEDNESDAY, JUNE 19, 2013
[Generation] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
It feeds your sales lead generation programs. For a related post, read “ How to Create Truly Effective Content Maps in Sales Lead Generation programs ” The Need for Unique, Informative and Poignant Content - But how? There is a reason good B2B sales lead generation programs start with Buyer Personas. My advice?
THE EFFECTIVE MARKETER | SATURDAY, JUNE 13, 2009
[Generation] free stuff that sells. maybe.
Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. Maybe. And how do you reach even greater number of prospects? Give away free stuff. Can free stuff sell? Maybe.
LEADERSHIP | TUESDAY, SEPTEMBER 16, 2014
[Generation] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
It’s the narrow mindset of “we have always done it like this” and “how do we know that change will be beneficial” that needs to be eliminated if we are to see radical changes in demand generation and B2B marketing. Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget . Dalai Lama XIV. Pablo Picasso.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Generation] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
B2B Demand Generation | Why it belongs in Marketing – Not Sales. David Green wrote an awesome post for the B2B Lead Generation Roundtable blog. posted part of it below, but you have to visit Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function to read the full article. Great show!
B2B MARKETING INSIDER | TUESDAY, AUGUST 21, 2012
[Generation] 4 Tips For Successful Demand Generation
And so, occasionally, my colleague Rob Krekstein , who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand generation programs that produce real business results. Demand GenerationSuccessful and effective marketing creates value for the business.
INBLURBS | TUESDAY, JANUARY 24, 2012
[Generation] Studies prove Social Media Marketing lasts longer
Get Found Online inbound marketing Online Reputation social media marketing social brand messaging Social Listening Strategy social media engagement Social Media For Lead Generation social media lead generation social media marketing campaigns social media marketing roi social media metrics Social Media reputationAnd that’s good!
FEARLESS COMPETITOR | SUNDAY, JANUARY 2, 2011
[Generation] 2010 in review for Fearless Competitor
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 9, 2013
[Generation] Lead Gen: A proposed replacement for BANT
Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Another 17% ask budget-related questions. And so on.
FEARLESS COMPETITOR | FRIDAY, AUGUST 9, 2013
[Generation] 7 Keys to Lead Scoring Success in Sales Lead Generation
This important need is why the sales lead generation company Find New Customers created the “7 Keys” series of content – simple and quick reads giving you great marketing tips to help you fill sales funnels. Once they’ve reached this point, Marketing can work to generate qualified leads and Sales can work to close them.
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 14, 2012
[Generation] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
These steps take time, at least six months for all the moving parts to mesh together like a finely tuned engine that will drive lead generation and generate sales. The great thing about inbound marketing is that it will continue to generate sales that are exponentially larger than the cost of the consultant’s initial retainer.
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Generation] No Leads from Social Media? No Excuses.
In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 17, 2011
[Generation] How, When and Where Buyers Want Content
B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Content marketing is huge today. Clearly, they want detailed stories.
FEARLESS COMPETITOR | MONDAY, MARCH 28, 2011
[Generation] Sales and Marketing leader Jeff Ogden interviewed on INTREPID radio
Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation, content generation, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Follow Jeff on Twitter or download the free white paper on B2B lead generation. Jeff Ogden.
LEADERSHIP | TUESDAY, JUNE 17, 2014
[Generation] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . Is our B2B marketing and lead generation strategy forward-thinking and adaptive to change? 32 Days.
INBLURBS | FRIDAY, SEPTEMBER 16, 2011
[Generation] 4 Powerful Reasons to Start Your Corporate Blog
There is clear context between the number of published articles, website traffic and generated business leads. The Technorati Study: “ State of the Blogosphere 2010 shows Corporate blogs have become a powerful business marketing tool for companies. Companies like IBM use blogging to get seen online. Do you use a corporate blog?
THE POINT | FRIDAY, JUNE 13, 2014
[Generation] 5 Common Content Syndication Mistakes
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Worst case, some content assets won’t generate many leads, but then they won’t cost you much, either. And yet content syndication is no slam dunk.