Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. Parts of this blog post were generated by Lisa’s Jasper AI tool.

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Marketing AI Curation Content SERP 313

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

OCTOBER 31, 2023

Not sure if it’s just me or a generational thing, but I find brand text messages annoying and intrusive in a way emails are not. More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages. AI is playing a growing part in SMS marketing.

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SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

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Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. Here are 20 ideas.

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ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

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Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.

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Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses.

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Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can promote products related to that topic and generate more sales.

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Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads. Guest post by Nina Petrov.

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eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing. Email Marketing.

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Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. That’s why AR and VR marketing materials can be a huge benefit for businesses, and will undoubtedly become more widely used in 2023.

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Social Media Advertisements Advertising Spyware 304

Webbiquity

FEBRUARY 22, 2022

It is More About Branding than Lead Generation. The point for B2B marketers is that while influencer marketing can drive some lead generation, that shouldn’t be the primary metric for measuring success. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. Do Your Homework.

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B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. The characteristics of the leads you generate two years from now will be different from what they are today. Guest post by Dhruv Patel. Segment your leads religiously.

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B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

JUNE 8, 2021

For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift. Both focus on generating traffic, and both need adequate funding to prove successful. Assists in the proper allocation of funds.

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Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

NOVEMBER 17, 2020

Developing an effective marketing strategy is vital to generating more revenue. Marketing automation software helps streamline and automate marketing tasks to help boost operational efficiency and generate revenue faster. Many B2B buyers, confined to working from home, are consuming more content than before.

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Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

DECEMBER 19, 2023

and a couple of oddball guest posts that generated a surprising degree of interest. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. With no further ado, here’s the list.

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Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. The Deal: Get 50% off for your first three months using this link (no coupon code required). The Dates: Now through November 29. OptinMonster. The Dates: November 22-30.

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Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

SEPTEMBER 14, 2021

Attitudes Toward Remote Work Vary by Generation (Not Surprising). The generations also differ in their estimate of the stigma attached to remote work. While six out of 10 individual contributors favor remote work, less than a third of those in executive-level management have a positive view of it.

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Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

SEPTEMBER 15, 2020

Use these top tips to help you get started with YouTube and create outstanding videos that generate views and subscribers , Check which videos get the most views: There are two factors that can help videos generate more views. If your goal is lead generation , conversions would mean something different. One is shares.

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Youtube Video Marketing Generation Budget Programs 232

Webbiquity

DECEMBER 13, 2021

Here are some of the best end-of-year deals, across SEO, lead generations, project management, and other task areas. Lead Generation Software. Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Customer Service Management Tools.

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Marketing Management Software Business Salesforce.com 294

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

AUGUST 31, 2021

Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. 60% of all B2B tech buyers are millennials (those born between 1981 and 1996 ); this generation accounts for 51% of “Lead Buyers” and “Financial Approvers.”. Free trials/accounts. SEO really really matters.

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Buy Cold Calling B2B Lead Scoring 298

Webbiquity

MAY 2, 2019

Influencer marketing can help brands expand their reach, increase brand awareness and credibility, and generate more revenue. Research shows influencer marketing campaigns focused on engagement or branding have been found to generate up to 8X ROI. This was more than 4X the engagement rate generated in the previous year.

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Marketing Budget Budget Programs Allocation Paid Search Agency 197

Webbiquity

MARCH 21, 2021

In the past, financial service companies generated a lot of leads over the phone. The majority of these new investors engage with investment platforms and other financial services online, so PPC is a great way to generate leads. The legal industry is increasingly turning to digital channels to generate new leads.

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PPC Paid Search Agency Ads High Quality Lead 154

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. Done wrong, you will end up spending significant dollars to generate little if any ROI. Is it optimized for experience?

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Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 21, 2019

Both revenue generation and customer experience are optimized when sales and marketing teams are in alignment, working collaboratively. Marketing is about building brand awareness and generating as many qualified leads as possible that sales can convert them into paying customers. Marketing and sales not working together.

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Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

FEBRUARY 16, 2021

In other words, capitalize on user-generated content. According to a recent report on user-generated content , 93% of marketers understand that prospective buyers trust current customers more than brands, and 66% of customers believe that transparency is one of a brand’s most important qualities. Appsee: Run Instagram Ad Campaigns.

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Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

NOVEMBER 15, 2019

eBooks can help you… Generate Targeted Leads. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ). Once you create it, set up your landing page and it will start generating leads automatically. eBooks help you target and convert better leads.

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Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

JANUARY 19, 2021

Due to advances in technology, 90% of the data in the world was generated within the last two years. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day. For example, the New York Stock Exchange generates one terabyte (one trillion bytes) of new trade data per day. 64 gigabytes is only.0000000064

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Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives. For lead generation, an eBook may be one tactic.

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Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

APRIL 18, 2024

You can use marketing automation to generate highly qualified leads and then score them automatically. Eight B2B Marketing Automation Strategies to Maximize Efficiency With an understanding of the benefits and challenges of B2B marketing automation, let’s dive deep into some strategies you can use to maximize efficiency: 1.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. But, HubSpot generates a good portion of our traffic from search engines now.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 16, 2020

LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. A content marketer with 7 years of experience, Brooklin joined Wiza to create insightful content on lead generation, LinkedIn and cold email. What Is Linkedin Sales Navigator? What’s stopping you?

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Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243