• OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Generation] intela.com : Online Lead Generation Email Marketing
    We provide services for lead generation, email marketing, and affiliate marketing to acquire customers for our clients. Opentopic blog >> searchdmn.net Intela is a leader in performance marketing in the UK and Europe as well as North America and Australia. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Generation] Marketing ROI: 9 Steps to a Better Measure
    It is used to assess whether a particular investment generates enough revenue to be worth the investment. Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Generation] 6 Email Marketing Tips for B2B Newsletters
    Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Generation] Marketing ROI: 9 Steps to a Better Measure
    It is used to assess whether a particular investment generates enough revenue to be worth the investment. Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Generation] 6 Email Marketing Tips for B2B Newsletters
    Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Generation] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Content Methodology: A Best Practices Report
    generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Content Marketing Playbook: Strategy and Roadmap
    Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. Introduction 4 II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] What is Predictive Marketing?
    Predictive marketing = predictive demand generation + predictive scoring
  • HINGE MARKETING  |  FRIDAY, JUNE 24, 2016
    [Generation] 5 Ways Brand Research Can Improve Your Brand Strategy
    Increase lead generation and nurturing. When business is good, it’s easy to think you have a crystal clear picture of your target audience. You’re confident that you know who they are, where you can reach them, and what criteria they use to evaluate prospective service providers. The ship is sailing smoothly, but how shallow is the sea?
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Generation] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Generation] Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]
    It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.Campaign mistakes can dramatically hinder lead generation and ROI performance. Implementing an Inbound Marketing campaign is not always an easy process. But putting those pieces together can be hard. Inbound Marketing
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Generation] Content Marketing Metrics and Tools You Should Be Using
    With its ability to generate website. Opentopic blog >> opentopic.com Anna Sonnenberg is an experienced writer and editor who focuses on digital marketing, travel, and natural products — but rarely all at once. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Generation] How Social Media Can Impact Corporate Culture
    Why the next generation of social media is visual. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. However, what if our online presence could also help build a healthier and more unique company culture?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Generation] 5 Ways to Amp Up Your Mobile Marketing Strategy
    purchase, recommendation, enrollment in loyalty program) and revenue generated from it. Augmented reality (AR) is a live view of the real world enhanced by computer-generated output such as sound, output, or images and seen through a smart device or display such as Google Glass. While Mobile Messaging. Talk about access! Mobile Apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Generation] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. For the Email Marketer. Stunts.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Generation] How to Write a Great Email Signature: 9 Tips With Real Examples
    You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider. The average office worker sends 40 emails per day. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better? That's super fast.
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Generation] Anatomy of a Successful B2B Sales Email
    Email Marketing Infographics B2B lead generation email marketing homeI have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? This infographic from Sales Staff gives some helpful hints to get your business emails the attention that they deserve.
  • EMEDIA  |  THURSDAY, JUNE 23, 2016
    [Generation] Storytelling Tips for B2B Content That Converts
    Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesIf you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Generation] Applying Consumer Market Web Usability Lessons to Professional Services
    As professional services firms continue to embrace content marketing, user-generated reviews may provide a mechanism for readers to become more engaged than ever with our ideas. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? The Highest Traffic Websites in 2016. times*.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Generation] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    The top-of-funnel content should ultimately help SEO, fuel social and lead generation, drive sales enablement, and maybe even support events. Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? Based on my experience, the answer is yes. Starting the journey.
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Generation] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    Time and time again studies have shown that authentic user generated content is better than stock imagery because it is more likely to engage your audience. Unique, User-Generated Images Humanize your Brand. Modern Marketing User Generated Content (UGC An image should attract users to your brand, not distract them. Be Original.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Generation] Straight from the Horse’s Mouth – Content Buyers Want
    We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more. Marketers in B2B create a lot of content. So how to do that? Simple.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 23, 2016
    [Generation] 5 Actionable Content Marketing Insights from Latest Report
    This is a great way to get granular data about firms from content and it generates real insight for companies. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. It needs proper analysis.” Download it today for a better tomorrow.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Generation] How to Find Influencers for B2B Online Marketing Campaigns
    Reporting: Generate and share visually appealing reports with internal and external team members. From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. For each tool, I will be answering two important questions – what is it? And how can you use it?
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Generation] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    And I think this new generation that you see, that really was designed with these objectives in mind from the start are helping to push the practice foreword, so it's very exciting. Things actually around generating creative, the right creative, optimizing it. And we're very lucky today to have two special guests. Scott: Wow, okay.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Generation] Insights from the chief marketing technologist of an $18B firm
    believe the future of marketing is in the hands of people who can compose a compelling blog post with personally-generated creative, while laying a few lines of Javascript and building a visualization of the results of the post with some code from D3. Tell us a bit a about your background — what did your career path look like? ” 8.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Generation] 3 Reasons Why No One Is Sharing Your Content
    Generating a high number of content shares on social media is key to overcoming […]. 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. Content Marketing
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Generation] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. The site’s news block struggled to generate sustained interest. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do? Ask a CMO.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Generation] 5 Reasons Your Lead Generation Strategy is Not Working
    Here are the top five reasons your lead generation campaigns may […]. The post 5 Reasons Your Lead Generation Strategy is Not Working appeared first on Marketing Insider Group. In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Generation] ABM: An Ancient Practice?
    That same year, Charles Doyle of Accenture presented three objectives of client-centric marketing at ITSMA’s annual conference: (1) manage perception; (2) create a differentiated position; and (3) generate demand. Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? We were talking about ABM back then. Stay tuned….
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Can Sales and Marketing Get Measurable ROI on Lead Generation?
    Opentopic blog >> blog.sellingpower.com Sales and marketing professionals today are frustrated by a lack of visibility into their campaigns and a lack of coordination of their efforts. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] A Thought Leadership Marketing Strategy Based on Research
    This knowledge can also help you fill your content funnel with relevant material that’s more likely to generate new business. Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. But not just through your lens, well informed as it might be.
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Generation] ABM Analytics: What Should You Focus On?
    When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. Whether you are doing demand generation or account-based marketing, the goal is to generate revenue and make a positive impact on the bottom line.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Generation] If It’s Not in Salesforce, It Didn’t Happen
    Sometimes it can be generational. If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. But a less philosophical question is pondered in the sales operations world: Did something really happen if it’s not logged in Salesforce? It’s binary.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Building a Data-Driven Culture in Marketing
    Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Generation] 6 Email Marketing Tips for B2B Newsletters
    Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Opentopic blog >> searchenginejournal.com The significance of email marketing cannot be overstated. Marketing ROI Cmo marketing roi
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Generation] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    After generations of inward-looking, feature-focused approaches to building products and providing services, companies are realizing the benefits of being customer-centric. Christine Heckart will take a look at the vision, skills and focus that will define the next generation of great marketing leaders. The Future is Female. Latest
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Generation] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] My Team Just Won the NBA Championship… How Does That Apply to Marketing?
    heard fans talking about watching the game with three generations of family members. You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. The last time it happened, the Beatles had come to the USA earlier that year. Don’t Let Anyone Say You Can’t Do Something. But the Cavs didn’t do that.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 22, 2016
    [Generation] Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
    ” As brands continue to build strategies aimed at generating earned media, many wonder if this is a tactic to which we should recommit or finally leave behind. The release is highly visual, with the top fold featuring a video of CEO Peter Granat discussing his thoughts on the next generation of content delivery. Make It Yours.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Generation] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Companies too reliant upon inbound lead generation have little to no control over their sales pipeline, nor do they have very clear sales visibility. With an Automated Email Platform you can see how many emails have been sent, open rates, click through rates, and ultimately, sales generated. Is it right for your business? Takeaway.
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Generation] The Essential Capabilities for Response Handling
    Another frustrating situation is when leads pour in from your latest e-book, and you can’t respond rapidly enough to the interest you’ve generated. It is possible to have too much of a good thing. Scarfing up a whole box of chocolates at one time, for instance, might fall into that category. Those statistics are stunning but true.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Generation] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    It generated 100,000 e-book downloads and improved the brand’s search ranking for the terms “heritage” and “innovation.” The campaign generated more than 5 million views in less than three months. Among luxury brands, few do that better than Jaguar Land Rover. Video: The key to social engagement.
  • HINGE MARKETING  |  TUESDAY, JUNE 21, 2016
    [Generation] Best Brand Strategy: Branded House or House of Brands?
    That is because differentiation (or specialization [link to Lee’s Monday post]) helps the firm generate leads and improve closing percentages. The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Generation] Proven Tactics to Create Sales and Marketing Alignment
    They also usually view lead generation as a numbers game, with goals to reach out to as many prospects as possible in order to increase the chances of some being converted into leads. Lead generation for them is not a numbers game. But, in the real world, that ideal scenario seldom holds true. Create a Unified Customer View.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Generation] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    Now, having recently moved to our marketing team to lead demand generation, I am rounding out my view of the delicate sales and marketing alliance and both the challenges and opportunities that come with getting it right. Having ” Related:  Producing All-Star Content for Demand Generation. Communication is key. Sales Enablement
  • SNAPAPP  |  TUESDAY, JUNE 21, 2016
    [Generation] Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions 994%
    Many marketers have no idea if their website is an effective lead generation tool (which probably means it’s not as effective as it could be). Your website is an incredibly powerful conversion channel – unless no one is converting. Running marketing experiments isn’t just for data scientists. How I decided how many variations to include.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Generation] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality).
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Generation] Which next-generation attribution strategies should marketers have on their radar? – Luxury Daily – Marketing
    Marketing ROI Cmo marketing roi
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Generation] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. Using ClickToTweet, a free custom tweet link generator. First, go to ClickToTweet's basic tweet generator. You may often think to yourself, "Ugh. just can't win.". Plain and simple.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Generation] B2B Content Marketing and the End of the Company Blog
    To get a sense of the changes, look no further than viral content generator BuzzFeed. The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Underlying Trends.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Generation] Visual Storytelling UX: Why Stories Need Design
    For many companies, customers are already generating great images and video — telling their own story about the brand. If stock photos have failed you and you’re not handy with a camera, looking into user-generated content can also help spruce up a brand story. Happy reading! Appearance Matters. Find the Right Format. His advice?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Generation] 5 User-Generated Content Mistakes to Avoid
    When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Takeaways.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [Generation] Who do B2B Tech Buyers Trust and What This Means for Marketers
    By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. Content Marketing
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Generation] How to Become a Great Online Community Manager [Infographic]
    An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working. By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Generation] How to Find The Best Influencers for Your Company
    There’s even campaign tracking, so you can see which influencers generated a return. 3) Augure. These are the same people who recently published a study of how influencer marketing generates 11 times the ROI of the average digital marketing campaign. 6) Snapfluence. What’s the hardest thing about influencer marketing? At last!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [Generation] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Content Marketing
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Generation] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    If you have 10 A accounts and 10 D accounts then your A accounts should close faster, require less effort (spending) and generate larger deal sizes. We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. Grade Your Target Accounts. link).
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Generation] Check out the New PureB2B Website
    Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. We generate thousands of leads per month through our Content Syndication Programs , and in conjunction with our Data Services , we provide everything you need to fuel your marketing machine. Well, I probably would have laughed at you.
  • HIVE9  |  MONDAY, JUNE 20, 2016
    [Generation] The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!
    You’re likely already using this methodology to refine your approach to lead follow-up and ensure no interest generated falls through the cracks. Developing a demand waterfall is a critical exercise for your marketing organization. Hive9
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Generation] How To Go Above and Beyond Refer-a-Friend With Professional Referral Marketing
    Opentopic blog >> business2community.com How B2Bs can avoid getting stuck in the refer-a-friend zone Automated referral marketing software is a semi-new creation in the tech world that has only relatively recently started to get major recognition and acceptance for its remarkable revenue generation. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation] Specialization as an Effective Brand Marketing Strategy
    Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. This specialization style lends itself well to content marketing and lead generation. And it’s growing even more important with the ubiquity of online communication. Is this the end of the generalist?
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Generation] Free Templates: How to Create Beautiful PowerPoints (+ Bonus Video Tutorials)
    PowerPoint can be a powerful tool for lead generation, brand building, and thought leadership. Opentopic blog >> offers.hubspot.com Inbound marketers know it’s important to share visual and engaging content. So why are most PowerPoint presentations still so boring? Don’t let boring slides stand in the way.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Generation] Test These Calls to Action to Increase Conversion Rates
    If you’re wondering where interactive content can fit in with your future marketing campaigns for both strengthening CTAs, but also generating and qualifying more leads, join SnapApp Summer School, a weekly course that spans five weeks delivered right to your inbox! That’s kind of scary, right? Though you may think, “What can be done? Reward.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2016
    [Generation] 5 Strategic Business Lessons From Game Of Thrones
    Prioritize all initiatives based on their level of impact, as well as their ease of execution, and generate a roadmap that is aggressive but achievable. The most successful leaders understand how strategic alliances can be critically important in generating positive outcomes for both parties. Which tests provided to be the winners?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. In fact, one way you can refresh your old content is by looking back at top traffic-generating blogs and writing a new blog on the same topic with new statistics, takeaways, or examples. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again. Preferred content topics.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Generation] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As a first check, use a word cloud generator to extract the terms that are used most in the job description. The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out. Trying to Find a Job? Not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Generation] The overwhelming implications for driverless cars and marketing
    It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. One billion hours of time. A day. Yes, indeed.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Generation] Can the value of lead nurturing be quantified?
    Sales Engine also directed a small team of business development reps (BDRs) to follow up on all types of leads to measure and compare the conversion rates of cold leads, newly generated MQLs, and warm MQLs that had been nurtured over time. But can the sales impact of nurturing be quantified? The sales rep rejects the lead altogether.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [Generation] 7 reasons you’re not getting the most out of customer facing content
    B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to […]. The post 7 reasons you’re not getting the most out of customer facing content appeared first on Marketing Insider Group. Content Marketing
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Generation] Which next-generation attribution strategies should marketers have on their radar? – Mobile Marketer – Advertising
    Which next-generation attribution strategies should marketers have on their radar? Mobile attribution is at the top of most marketers’ minds As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone. to get the Mobile Marketer newsletters.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms. Don’t Dismiss the Effectiveness of Pop-up Forms.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation] 5 Ways to Boost Marketing ROI with Online Meetings
    They’re generating better leads through webinars and online events, and improving their relationships with their customers and partners. Opentopic blog >> opentopic.com You may be wondering, how can online meetings help my business even further? We can answer that for you. Online meetings hold the potential to.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> opentopic.com There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation] Solved Mysteries: Tracking Your Content Marketing ROI
    But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> opentopic.com There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> opentopic.com There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Webinar Recording: Email Marketing Is Not Spamming. It Is An ROI Generator
    Opentopic blog >> digitalvidya.com Webinar Recording: Email Marketing Is Not Spamming- It Is An ROI Generator Did you know email marketing is not dead? In fact, it is more than alive now! Email Marketing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] 5 Ways to Boost Marketing ROI with Online Meetings
    They’re generating better leads through webinars and online events, and improving their relationships with their customers and partners. Opentopic blog >> blog.webex.com You may be wondering, how can online meetings help my business even further? We can answer that for you. Online meetings hold the potential to.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Account Based Marketing Methods & Metrics with Engagio CEO Jon Miller
    We’re used to casting a wide net, generating leads, and then passing them on to sales. Opentopic blog >> business.linkedin.com Marketers need to think differently to be successful with account based marketing (ABM). That can be a challenge. In ABM, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Pre-Launch App Marketing Plan « Finoit Technologies
    You need to take certain steps to make sure your app generates broad appeal and ensure lasting success. Opentopic blog >> finoit.com Creating an app and relying only on word-of-mouth to help you get your app off the ground and provide it with the buzz it needs to become successful is simply not enough. What will help you launch your.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Paid Search Team Lead – Softlayer
    This position will be focused on demand generation campaigns. Opentopic blog >> ibmcampusus.com The IBM Cloud Digital Marketing Group is seeking Paid Search Team Leads for their Dallas, TX and New York City, NY office. This role will work within the IBM Cloud Digital, Performance Marketing Media Team. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] Solved Mysteries: Tracking Your Content Marketing ROI
    But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation] 5 Ways Video Can Make Your Content Marketing Strategy More Effective
    Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. Opentopic blog >> opentopic.com If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Generation] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • THE POINT  |  FRIDAY, JUNE 17, 2016
    [Generation] Bad Copy is Your Campaign’s Weakest Link
    Ad Agencies B2B Marketing Copywriting Creative Marketing Technology B2B agency b2b copywriter b2b copywriting b2b copywriting best practices B2B demand generation agency copywriting best practices marketing agency marketing copy marketing copywritingIn the days of Mad Men, advertising clients wouldn’t dream of writing their own copy.
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Generation] How Niche Marketing Can Be A Successful Strategy
    Internally generated client surveys and client service programs only go so far. Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Now let’s turn our attention to exploring potential solutions, including niche marketing. The Quandary of Being “Everything to Everyone” .
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Generation] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    So if you engage with a prospect on AdWords, LinkedIn, and Email, and then the lead converts into a lead, each channel will claim full credit, making it look like you generated three leads when in reality you only generated one. From there, you can say that an ad generated X amount of leads and each lead is worth $X. Yes or no.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2016
    [Generation] What The Boss Can Teach Us About Marketing Automation
    They’re delivering better leads, aligning marketing with sales, and generating a lot more revenue. Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. Yes, really. Think about your marketing automation systems.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Generation] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> ilcommercialethesalesman.com There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time.
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