[Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
    [Generation] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
    [Generation] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Generation] 5 Ways to Use Your Blog to Test New Ideas
    The options for testing are endless here and can really help you figure out what generates the most click-throughs. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. ” But we all know that more content isn’t synonymous with better content. Awesome! Maybe?
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Generation] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen.
    [Generation] 7 Ways To Use Account-Based Marketing Throughout the Year
    Generate personalized landing pages for your accounts so they reach these pages when they visit your website. Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year.
    [Generation] How to Create a Customer-Driven Content Strategy | SMX West 2017
    How to Generate New Keyword Lists and Ideas. Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. Needless to say, when I saw the “customer” track at SMX West, I was really excited.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    Put simply, this calculation shows your donation totals less the costs to generate those donations. Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. New donor acquisition rate. Net new donors.
    [Generation] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. To reap the benefits of video marketing, your videos must be optimized for search.
    [Generation] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    In digital, our KPIs are based on both engagement and demand-generation metrics, as our goal is to get people to click on our social content and visit our own pages. There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. First, I set my key performance indicators (KPIs).
    [Generation] What Good Data Means for B2B Marketing Strategies
    ” But if it isn’t helping you grow your audience, generate and score leads, and eventually make a sale, why are you spending time looking at it? It’s been a long day at the office for our heroic marketing manager. There’s clearly an enormous amount of data coming in—data that costs quite a bit of budget to gather.
    [Generation] B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing
    Content Marketing B2B marketing Lead GenerationContent Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    How many responses mentioned specific benefits or outcomes (like saving money, generating leads or automating processes). As a shortcut, you can paste customer responses into a word cloud generator: Just like the recurring themes, you can pull these terms and phrases into your copy to make it stick. Lead GenerationCopy Audit.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Generation] Mapping Your Content to the Buyer’s Journey in 15 minutes
    The goal is to create content that will answer the buyer’s question at that particular stage, and then point them in the right direction, further along on their journey, and, eventually, generate leads and sales. In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. Educate.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Generation] How to Nurture Leads with Email Marketing
    It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few.
    [Generation] Email 101: Tell Me Something I Don’t Already Know
    Account-Based Marketing B2B Marketing Campaign Strategy Content marketing Demand Generation email marketing lead generation Uncategorized Azalead B2B email creative B2B email marketing b2b email marketing agency B2B email marketing best practices B2B email strategy email best practices email marketing best practices email marketing tips
    [Generation] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. How many webinar attendees do you need to generate the desired ROI? Why are these other tactics used more frequently than webinars? The sales team has a close rate of 25%.
    [Generation] Storytelling Is Not a Strategy
    Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
    [Generation] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    They generated short-term social traffic but did nothing long term for our business. Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! Like I always say: Never stop iterating, and when in doubt, go with the more SEO-friendly title. This is a dangerous month for marketers.
    [Generation] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. Not necessarily. Total customers. Total opportunities.
    [Generation] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    This has required a different leadership approach in order to still effectively oversee this portfolio of talent that now consists of various generations each with a perspective on what work means. When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest.
    [Generation] Using Video in Sales to Identify and Prioritize Quality Leads
    But when it takes 6 to 8 touches to generate a really viable sales lead (up from 3.7 Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Why Efficiency Matters. Better yet?
    [Generation] 5 steps to wrangling your most important social media channels
    Spend five or ten minutes reviewing your checklists to pinpoint which activities are most meaningful and generate results. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. That’s it! You’ve got this.
    [Generation] How to Start Generating Leads for Your B2B Company
    The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how. Write blog posts.
    [Generation] Introducing The Definitive Guide to Account-Based Marketing
    Do your best-existing customers who generate the most revenue for your business have distinct characteristics OR have you identified accounts with distinct characteristics that have the potential to generate more revenue? In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword.
    [Generation] 3 Important relationship lessons I’ve learned from offline businesses
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Sometimes the best online marketing advice comes from the offline world. In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The lesson?
    [Generation] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    So, you shell out for a suite of new marketing tools, hire the smartest content experts, and flood the web with a cadence of content to generate awareness, drip campaigns to nurture prospects, and customer evidence materials to seal the deal. This article is a guest post by Raviv Turner of CaliberMind. Like it? And then it happens. Hackies
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Generation] Why Plan a Social Media Takeover?
    A social media takeover helps attract those who aren’t currently paying attention and generate new levels of excitement. Disney recruited the Snapchat influencer to share news about Disney’s upcoming channel and generate excitement and buzz for the brand. The Benefits of a Social Media Takeover. Greater authenticity is established.
    [Generation] 10 B2B Lead Generation Strategies for 2017
    We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. Demand Generation
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Generation] Why The Best Story Wins in Business
    For generations, his family has run toy stores in the Bay Area called Jeffrey’s Toys. He later was among the first dozen artists at a startup studio that was experimenting with computer-generated animation — Pixar. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. Optimize!
    [Generation] Technology is Not a Substitute for Good Industrial Content
    Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary.
    [Generation] The 2017 Information Technology Guide to B2B Content Marketing
    As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across the NetLine Corporation Network in 2016 (processing 8.5 Download your guide today > Looking for the full research deep dive? The 23 pg.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Generation] 13 Great April Fools Day Campaigns
    Shoe retailer Miz Mooz jumped on the bandwagon in 2015, too, and captured the imagination of the selfie generation(s) with their Selfie Shoes campaign. Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Google Paper.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Generation] Interview with Infer on Predictive and ABM
    With predictive fit scoring, you can begin by scoring all the accounts and showing reps those that are most likely to generate revenue. pipeline generated by events, email campaigns, virtual events, etc.). Do you agree or disagree, and why? Additionally, we can build Market Development Models for companies. Josh: Interesting.
    [Generation] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    By focusing on creating educational resources to help their clients find the tech tools they need to improve their content marketing efforts, the company leveraged a single campaign to generate 1,700 new leads and more than $1 million in business revenue, per Business 2 Community. and the prospective client goes with someone else. As Inc.
    [Generation] The Six Best Accounting and Finance Tools for Small Business
    Sample review: “(TaxJar) integrates with the platforms you use, such as Square, to generate automated sales tax reports that calculate your totals by city and state. The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation] How Redesigning HubSpot.com Doubled Conversion Rates
    Lead Generation DesignAt INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. Conversions.
    [Generation] Do Prospects Still Appreciate Downloadable Content?
    Demand GenerationWithout data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope. The post Do Prospects Still Appreciate Downloadable Content? appeared first on PureB2B. The post Do Prospects Still Appreciate Downloadable Content? appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation] Why Agencies Should Abandon Advertising and Invest in Owned Media
    But its ads, both online and offline, were no longer generating any measurable value, so the brand pulled the cord. The upsides include: 1) More robust lead generation. Today, a clever ad is no longer enough to stir up consumer interest in a brand. Consider the pitiful state of online ads. The Cost Vs. Benefit of Online Advertising.
    [Generation] Why Agencies Should be Doing More Webinars
    Webinars Offer Agencies So Much More Than Just Lead Generation. Webinars are good for lead generation. Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Bring-In High Quality Leads.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Generation] Are You Measuring Event Marketing The Right Way?
    For example, what’s the ROI of generating 200 leads from a $20,000 event sponsorship investment, and how does that compare to a paid social ad campaign that costs the same amount? Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. did you make contact?
    [Generation] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    A rich user profile generated from data collected by a mobile marketing automation platform. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Automation starts with data. Purchase? Try email.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Generation] 7 Benefits of Closed-Loop Reporting
    It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working. This makes it possible to focus on the channel where you’re generating the highest quality leads and prioritize engaging those leads appropriately. So how does it work? How great is that? Do the math.
  • PUREB2B  |  FRIDAY, MARCH 17, 2017
    [Generation] How Do You Anticipate The Buyer’s Needs?
    Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers. Blog B2B-Marketing Buyer's Journey Lead-Generation StorytellingPeople are inundated with decisions. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Watch now!
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Generation] Tips for pulling off a successful business event
    Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. Do you have a backup venue?
    [Generation] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Even the most beautifully designed and hyper-segmented email won’t be able to generate a single donation if it lands in the Spam folder. You can use progressive profiling to ask questions within your email program that generate an updated profile of an individual over time. Focus On Deliverability First. Segmentation.
    [Generation] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    The millennial generation and its language can be scary, or stimulating, depending on how your brand approaches different communication outlets. Are those enterprises honestly expected to learn the quirks of younger generations? Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind. Allstate.
    [Generation] How to Create the Three Parts for Any Sales Funnel
    Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts. Guest post by Katrina Manning. What is a Sales Funnel? The Three Parts.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Interactive content platforms allow companies to create interactive assets - infographics , videos , whitepapers , brackets - that better engage your audience, and generate higher quality leads. . And, how do I set it up? What Is a Marketing Technology Stack? A social media scheduling tool like Buffer or Hootsuite. Scott Brinker. Gartner.
    [Generation] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    I was very impressed to see how advanced Chinese B2B marketers are in leveraging online marketing, especially content and social media, to listen to their target audiences, develop precise consumer insights, tell a good story, and generate leads. I wanted to share 5 highlights – things that stood out to me – from the conference. Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Generation] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? But it’s 2017, and the times, they are a’ changing!
  • INFER  |  THURSDAY, MARCH 16, 2017
    [Generation] Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience
    The post Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience appeared first on Infer: Predictive Sales and Marketing Platform. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft.
    [Generation] Six SEO Tips for UX Designers
    If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic. Guest post by Alex Berg. 2. Reduce your links.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Generation] The Complete Guide to Starting a Podcast for Agencies
    Much like having an established blog with a good following, having an established podcast can help you to stand out as a thought leader in your industry -- which will then help you generate leads. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast? million podcast listeners. Content.
    [Generation] 5 Lead Generation Strategies You Probably Never Thought Of
    Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. Studies have shown that giveaways can accelerate lead generation. Traditional lead-generation techniques are all well and good. They’re good ideas. They work.
    [Generation] How to Create a Partnership Marketing Plan that Drives Growth
    Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. So what are we to make of this finding? Any Industry
    [Generation] Create. Captivate. Engage. The Art of Interactive Experiences
    Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. However, interactive calculators that add value to consumers and generate leads are like a newfound treasure for marketers. Thus, the buzzword is interactive. What makes interactive marketing successful? Did you know?
    [Generation] Tips on How to Be More Personable on the Phone
    Revenue Generation Blog Marketing phone etiquette SalesThere’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Keep Good Notes. Keep good notes when you interact with people on the phone.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Generation] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    In fact, a report from SaS found that multi-channel strategies generated up to 24% higher conversion rates. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Check out this article by the Pedowitz Group to learn the difference between multi-channel marketing and omnichannel.
    [Generation] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Chevrolet’s ad for the new 2016 Cruze was aimed intentionally at the millennial generation, or at least the “idea” of that generation. Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. Chevy “Understands” What Millennials Want. Go figure. Damn, Daniel!
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Generation] How to Generate Fresh, Customer-Centric Content
    This is why leveraging tools to generate fresh, customer-centric content and topics regularly is such a powerful approach to content marketing. Are lead generation forms bringing in spam or customers with real needs? One way to generate customer-centric content topics is to focus on something timely. Marketing Strategy
    [Generation] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Like me, Generation X. The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. Other Generational Nuances. By Brooke B. Social works on us too, ya know!
    [Generation] Good Bots vs. Bad Bots: How to Tell the Difference
    Each year, Incapsula publishes a Bot Traffic Report, which measures and analyzes the website traffic generated by bots. But the intention of imposter bots is much more malicious than generating a false clickcount. And of the aforementioned traffic generated in 2016 by bad bots, imposter bots accounted for over 84% of it.
    [Generation] 21 Stats You Need to Know About Marketing Automation
    Companies using marketing automation generate twice as many leads as those using just email software. Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? The Big Marketing Automation Stats.
    [Generation] CrossEngage Orchestrates Customer Journeys Using Events
    There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content. Decision methods.
    [Generation] Let’s Celebrate the 2017 Markie Awards Finalists!
    IHS Markit - The IHS Markit Digital Marketing Ecosystem currently supports millions of dollars in Marketing Generated and Influenced revenue and creates an accessible and robust marketable universe to support hundreds of marketers and thousands of salespeople across nearly every country in the world. at Mandalay Bay in Las Vegas. Cisco.
    [Generation] Live Video in 5 Steps: From Creation to Measurement
    Roblox , a user-generated online gaming platform, gave away prizes on their live stream every day for a week to celebrate reaching 150,000 Twitch followers. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. update on Twitter.
    [Generation] Mastering modern marketing technology leadership over 2 intense days
    Then Beth McCullough , director of demand generation at WhiteHat Security , and Erin Peterson , VP of customer success & Salesforce user group leader at Mintigo , will build on that with their talk, Implementing an ABM Strategy. Start with structured content first and let MarTech generate the content that you actually need.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Generation] 5 Simple Ways to Use Storytelling in Your Marketing
    That’s the story generator. User-generated content is one of the most interesting things in marketing right now. It’s trusted more than brand-created content, and is often far more effective at generating sales than brand-created content. It’s been called the most valuable business skill of the next decade. Maybe even a frown.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation] How to Use Wistia: A Step-by-Step Guide
    Using Wistia's Turnstile email collector and integrations with marketing automation platforms , businesses generate qualified leads right from within videos and automatically pass them onto sales. Step 4: Start Generating Leads. If your goal is to generate leads, Wistia’s built-in email capture tool, Turnstile , makes it simple.
    [Generation] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. 3 ) Pixlr.
    [Generation] 6 Signs You Need to Evaluate Your SEO Strategy
    SEO Lead GenerationIn the Survivor series, contestants have said over and over again, “It is a game of strategy.” From the very first day on the island up to the last tribal council (if ever they reach that part), they strategize how to outwit, outplay, and outlast each other. However, a strategy is only as good as it lasts.
    [Generation] Revenue Summit 2017 – Post Event Insights
    In fact, we have for the greater part of a decade helped B2B companies build lead generation programs around target account lists. Generating revenue is in our camp.” But let’s just admire the amazing view we got from Pier 27 for a second…. Many voices echoed with, “What is this ABM thing everyone keeps talking about? Hyper Targeting.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Generation] How to start building your next-generation operating model
    The post How to start building your next-generation operating model appeared first on Opentopic. Each company’s path to a new operating model is unique. But successful transformations are all constructed with the same set of building blocks. A European cruise line redesigned and relaunched five core products. Brands & Marketers
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Generation] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel. The data gives your team insight into which channels are the most effective at generating and influencing leads. Your content is only as valuable as the audience it reaches.
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Generation] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel. The data gives your team insight into which channels are the most effective at generating and influencing leads. Your content is only as valuable as the audience it reaches.
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Generation] Why Facebook Should Be Worried About Other Social Networks
    According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. If Facebook wants to maintain its dominance for generations to come, it will need to find new methods of keeping consumers entertained.
    [Generation] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    CMOs work hand in hand with heads of Product, Sales, and Customer Success every day to launch products, generate pipeline, and measure program effectiveness, and our technology stacks have to integrate with all of these other department’s systems in order for us to get a full, accurate, and clean picture of our customer’s lifecycle.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Generation] Creativity and Productivity: The Importance of Focused Downtime
    In concept, brainstorming in a meeting sounds like a good way to generate ideas. If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. What Downtime Isn’t. Downtime Is Not Meetings.
  • B2B LEAD BLOG  |  MONDAY, MARCH 13, 2017
    [Generation] Understanding Buyer Personas: The Production Manager and Product Manager
    You generate leads and then bring these buyer personas along your buyer’s journey until you win their […]. If your business-to-business (B2B) enterprise sells to manufacturers, your offering is geared toward the production manager or product manager. These are your buyer personas. Big Data Marketing lead data leads
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page.
    [Generation] To Change Your Audience’s Perspective, Ask for a Compliment
    Brands love tooting their own horns, and soliciting and sharing positive feedback helps generate positive buzz about the brand. A small-but-growing business wants to jumpstart its email marketing, so it seeks out two B2B software companies for help. After 30-day software trials, both send their potential client a customer feedback survey.
    [Generation] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    You can expect to walk away with a new outlook that will help you guide innovation in your marketing efforts and change course for how your brand earns relevance with a new generation of customers. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? CMOs Are Thinking Differently.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Generation] What Is Customer Marketing?
    In recent years, there has been a shift in B2B marketing from looking at customer marketing as an activity to leverage customers to support lead generation activity through case studies, reference calls and so forth. This renewed attention helps in a couple of ways. It’s where the worlds of Customer Marketing and Customer Success collide.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Generation] Why Your Business Needs Outbound Lead Generation
    In fact, businesses were asked in a recent survey about which strategy is more effective in generating leads. That’s when outbound lead generation strategies are a must. Benefits of Outbound Lead Generation. If you want to generate leads quickly , pick up the phone or send cold emails to prospective clients. Simple.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Generation] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    HANDPICKED RELATED CONTENT: Top 5 Lead-Generating Ideas for Your Content Marketing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I look at the ridiculous valuation of the Snap Inc. IPO — can it be sustained? And will advertisers buy in? This week’s show.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Generation] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    At the end of the day, the second page will have generated double the leads even though an equal number of prospects viewed both pages. This is the power of increasing conversion rate -- you don’t necessarily have to attract more prospects in order to generate more leads. While lead scores are a helpful tool, they’re not a foolproof.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Generation] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    Comparing production and performance metrics closely is also key because you always want to track what’s generating the best results on a story-by-story basis. Yesterday kicked off my favorite event of the year. I’m talking about NFL free agency. Some would say this is a sign that content marketing is getting less effective.
    [Generation] How Nonverbal Communication Shaped the Disappearing Media Revolution
    Just think about the progress we’ve made in altering search algorithms to understand our intentions , rather than generating results based on our literal words. There’s a disappearing media revolution at play, and surely, Snap’s proven success is a big part of that. But what else? Simply put: nonverbal communication.
    [Generation] THE HACKIES: The case for a cloud-enabled business advisor
    How much revenue do we generate by customer segment? This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Hackies
  • ACT-ON  |  FRIDAY, MARCH 10, 2017
    [Generation] Lead Scoring: Set Yourself Up for Success
    Lead Scoring b2b lead scoring lead gen lead generation lead scoring leads scoringI’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean. In Closing.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Generation] What Does the Future Hold for Agencies? 3 Leaders Weigh In
    Meaning there is going to be a movement of "lead generation" agencies that will move closer into the CRM implementation/usage space; basically they will move into Sales Enablement. Do you remember what agencies looked like five years ago? And as the business develops, so too do areas for innovation. What Does the Future Hold for Agencies?
    [Generation] How Document Analytics Became Our Secret Weapon
    Lead generation. Read more about how Microsoft used Document Analytics to transform its demand generation strategy. Brands Content Analytics Document Analytics downloadable content lead form lead generation PDFTwenty-three years ago, the PDF, or portable document format, was released. Let’s go over a few of them below.
    [Generation] 3 Simple Ways to Validate Your Content Ideas
    Or use a marketing attribution solution to track which content generated the most engagement from leads that went on to become customers. In the previous year, there has been a widespread emphasis on the message of bigger and better content. These include Brian Dean’s “skyscraper content” as well as Rand Fishkin’s “10x content.” Distribution.
    [Generation] 7 SaaS KPIs You Need to Track in 2017
    Being able to differentiate between these two groups will allow you to set actionable traffic KPIs and build a solid traffic-generation plan. This metric shows exactly how well you’re generating sales-ready leads—and improving over time. Even the poorest segment is projected to see a compound annual growth rate of 19.7 4) Churn.
  • AKOONU  |  THURSDAY, MARCH 9, 2017
    [Generation] Content Hero or Content Zero?
    It needs to generate leads and recognition in the marketplace. There is a lot at stake for your content. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their buying needs at the right time, it will drive results.
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