• JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Generation] This Week in Content Marketing: The Business Case for Content Marketing as PR
    The Daily Mail takes a $31 million write-off on Facebook publisher fail (7:37): Elite Daily once cracked the code on using Facebook to generate clicks with high-volume, low-brow, dude-friendly content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Image source.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Generation] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    But the question remains -- how do marketers actually generate revenue? Which channel has the highest impact on revenue generation? B2B marketers are primarily focused on generating demand and converting demand to revenue, which isn’t a surprise. Which metrics are B2B marketers using? What does their channel mix look like?
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Generation] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    It’s also a great way to generate ideas for your DM campaigns. Did you generate some influencer interest with a department-wide gift? Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. Wrapping It Up.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Generation] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    G2Crowd is disrupting the traditional analyst quadrants. The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Why Martech utilization is up. Love what you hear?
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 9, 2016
    [Generation] Who Needs Crystal Balls? How the ‘Mindset List’ May be Lead Generation Gold
    Demand GenerationYou know the guy. Your college professor whose hair was whiter than Siberia in February, his suit went out of style sometime during the Nixon administration, and his cultural references were before your grandparents’ time.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Generation] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    This eBook from Convince and Convert’s Jay Baer and the CMI provides a detailed breakdown of the four major content marketing metrics: consumption metrics, sharing metrics, lead generation metrics, and sales metrics. How many valuable leads is your content generating, quarter over quarter, that your sales team can then connect with?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Generation] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.  In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1. Lead Scoring and Collaboration.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 9, 2016
    [Generation] 19 Demand Generating Content Formats That Aren’t a PDF
    The post 19 Demand Generating Content Formats That Aren’t a PDF appeared first on Marketing Insider Group. Demand GenerationPDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin.
  • I-SCOOP  |  THURSDAY, DECEMBER 8, 2016
    [Generation] Wearables market outlook 2020: drivers and new markets
    End 2015, IDC expected that the main drivers of the market would be the newer generations of smarter wearable devices, whereas until then mainly basic wearables were the most popular. Where is wearable technology heading and what can we expect from the wearables market? Smart wearables are the next step in the Consumer Internet of […].
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Generation] Who Will Win the War for TV Ad Dollars?
    They’re especially down among millennials, who now make up America’s largest generation. The cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it. But then come the headlines: Numbers are down, again. It happened at the Rio Olympics. Ratings dropped 15 percent from London 2012. So what happened?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Generation] How to Develop a Business Guest Post Program
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Generation] Emotional Marketing: How to Supercharge Your Results
    Blog Demand Generation Marketing CommunicationsIf you’re a marketer who’s done any dabbling in video, you likely already know all about how important emotion is in your video marketing. Throw in some awww-worthy puppies or use some slapstick Three Stooges humor and you’ve got it made. So what’s really involved? You need to create empathy!
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Generation] 28 of the Best Chrome Extensions for SEO, Productivity & More
    This tool provides an easy way to see how much engagement your content is generating. Coming soon to HubSpot software, Collect will automatically generate author attributions and citations if you want to cite a link you saved for a blog post. How many times have you sat down to work and been pulled into a pit of procrastination ?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] Brand Tracking Is Easier than You Think
    Some professional services firms leverage their website for lead generation. Ever wonder how challenging it would be to measure the return on your brand investment? For professional services firms, it may be easier than you might think. The professional services industry is defined by its skilled and talented individuals. Repeat.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Generating leads, and then converting those leads into customers are by far the two greatest priorities for marketers across all company sizes. Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?
    Opportunity: A sustained/successful approach to digital branding will generate an influx of qualified leads. Revenue Generation Blog Brand Awareness brand strategy BrandingDigital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. What Do Other Departments Think Marketing Does? Smarketing
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Once you have that attention, you can more effectively communicate marketing messages and generate the desired results. When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Moving Forward.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation] How to Create an Annual Marketing Plan [Free Tool]
    So if you’re strapped for time before the holidays, give our new Marketing Plan Generator a try. You can find our Free Marketing Plan Generator right here. Do you take a good, hard look at your team’s marketing strategy every year? You should. Of course, this type of planning takes a lot of time and effort. So, what do you say?
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Generation] How to Set Your 2017 SEO Strategy: The Essentials
    Pushing out relevant content to users will not only generate another medium to expose your content, but it will exponentially drive links and build up your online presence in the SERPs. From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. On-Site. Off-Site.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Generation] Taking Integrated Marketing to the Next Level
    Here are integrated marketing tips to up your game and generate results that are intentional, not just a luck of the draw. 1. By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Jackpot, right? So So why isn’t everyone doing it? An organization can only operate as well as the sum of its parts.
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Generation] Why Your PPC Agency Needs to Focus on the Full Funnel
    This is easy to figure out for B2C or eCommerce sites where one can tell the exact amount of revenue that is generated and divide that by the ad spend, but it’s not so easy in the B2B world where the sales cycle could be days, weeks or months. But are they really? What Defines Success for a Traditional B2B PPC Agency? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Generation] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Generation] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. About Jordan Con.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Generation] 3 Ways to Connect Video Advertising to the Customer Journey
    While video is widely used to generate awareness, it can also lead customers through the purchase funnel. There’s more opportunity than ever to create engaging journeys that provide value to your customers. As a result, marketers now have the ability to show a personalized video to the right person at the right time—at scale.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Generation] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. He
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Generation] 2017 Marketing Predictions [Slide Deck]
    It will be critical to invest in data governance, management, and hygiene if you’re not doing so already. 3. A New Generation of Marketers. Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. Customer-Centric Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Generation] 37 Big Data Case Studies with Big Results
    More than half of the Weather Company’s ad revenue is now generated from its digital operations. By Rob Petersen, {grow} Community Member. In less than a decade, Big Data is a multi-billion-dollar industry. Who’s using it? How are they apply data? What are they achieving? Here are 37 Big Data case studies where companies see big results.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Generation] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    How much revenue have we generated from these target accounts? There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). That's why we're here to help.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Generation] Marketing in the Staffing Industry: Is There a Secret Weapon?
    Up Next: Marketing – Generating Sales Leads. In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? That’s exactly what we set out to discover with our 2016 nationwide survey of nearly 500 staffing professionals. Bridging Technical Skills Gaps in the Staffing Industry.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Generation] The 24 Best Visual Content Creation Tools
    You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.”
  • OPENTOPIC  |  TUESDAY, DECEMBER 6, 2016
    [Generation] Marketing Automation: It’s Time You Got On Board
    Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Brands & Marketers
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Generation] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Long-form blog posts generate 9x more leads than short-form blog posts. Top three B2B goals of content marketing: Lead Generation (85%); Sales (84%); Lead Nurturing (78%).  - Content Marketing Institute/MarketingProfs. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. eMarketer.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Generation] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The chief finding of the report is that ABM works. The Takeaway.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 5, 2016
    [Generation] 5 Lead Generation Lessons to Take From the Rebranding of College Mascots
    Warriors, Indians, Raiders, Braves, Chiefs … the chances are strongly in favor of at least one high school, college, or pro team in your hometown carrying one of these monikers. Some teams are alternately named for particular tribes of Native Americans, such as the Choctaw, Cherokee, or Apache. Lead Nurturing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Generation] Save the Data: How to Marry Your Figures With Your Customer Profile
    Data is worthless without being harmonised The big push today for marketers is to bring together all the various data points generated during interactions, and link them to specific customers. The data revolution is both a blessing and a challenge for the Modern Marketer. With the right approach these insights are hugely illuminating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Generation] Content marketing strategy: Start with questions, end with insights
    Essentially, it’s a content idea generator! consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. By Mark Schaefer. Hub — Content that creates authority through evergreen storytelling.
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Generation] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    Sure, maybe it’s more political than most because it touches so many groups — sales, demand generation, events, human resources, customer services, finance, etc. Once you build a loyal relationship with your audience, you can start to measure how that audience generates revenue for the organization (or saves you money in some way).
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Generation] B2B Marketing Automation Software for Fast Growing Companies
    You were told to drive growth by increasing demand and generating leads. Is it a sales productivity tool, or is it a demand generation/marketing automation tool? As each new year approaches, marketing teams often search for ways to be more productive and successful. We want to help. You can also mark your calendar to read our Dec.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Generation] Marketing Automation: It’s Time You Got On Board
    Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Content Marketing
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Generation] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    People have this innate perception that pets generate warm, happy, fuzzy feelings," said Loni Edwards -- owner of Chloe (as in Instagram-famous @chloetheminifrenchie ) -- to Digiday. In addition to sponsorship deals, many of these pets generate income from their own branded products, such as books, calendars, apps, clothing, mugs.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Generation] How a Content Operation Benefits Front-Line Marketers
    The first is the official job—the stuff we signed up for: managing a channel, generating demand, guiding a segment, or marketing a product. As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Most marketing departments struggle with teams working in disconnected silos.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Generation] Automated Behavioral Segmentation: Personalized in Real Time
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2016
    [Generation] How to Use Case Studies to Maximize Your Lead Generation Success
    In the age of digital, there are more types of content than you can shake a stick at. From email to the infographic, blogging to social — you literally could produce a new type of content every day of the month and never run out of options. Amid the fray is the case study. Case […]. Lead Nurturing lead nurturing
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Generation] Creativity Hacks: 9 Ways to Find Inspiration
    separate study by Steidle and Werth found that dim lighting conditions are ideal for idea generation in that it “heightens perceived freedom from constraints.” Diversify your group and don’t be afraid to generate ideas from all levels of the organization. Boxes are everywhere. Same with foxes. Want to be more creative? Daydream.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Generation] 7 Holiday Fundraising Tips for Non-Profits
    Champion Kids Camp , an organization helping children who’ve experienced a trauma, gave away a Cheesecake Factory gift card on social media to generate excitement and donations for their “Adopt-a-Camper for Christmas” program.
. While retailers are in the midst of their busy season, so are nonprofits. Tip #1: Share stories.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Generation] Why Your Brand Storytelling Strategy Should Take a Stand
    American Airlines CEO Doug Parker stated in a letter to Arizona Governor Jan Brewer: Few states suffered as greatly during the recession as Arizona … Thanks to a collaborative effort between the business and civic communities, we have been able to generate an economic comeback that is beginning to show great signs of success. Right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Generation] How to Automate Your Account-Based Marketing Strategy
    Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for  Account-Based Marketing .
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Generation] The Flavors That "Sales Ready" Leads Come In
    At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. This offer was made because marketing was providing option #6 above (using PointClear to generate the highly qualified leads), but sales follow-up was poor. (Cartoon courtesy to Kenny Madden).
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Generation] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Unlike traditional demand generation that waits for leads to come to you, account-based marketing names the ideal leads and targets them with personalized content. What’s interesting is that generating more leads and “other” come in just over and just under the 30% mark respectively. Sales and Marketing Alignment. Predictive Analytics.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Generation] The Qualities of a Good Salesperson
    Revenue Generation Blog Sales Sales EfficiencyIf you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy. Pushiness doesn’t sell, though. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Generation] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The Problem with Content’s Squiggly Line to the Yes Metrics on clicks and shares are pushing aside financial aims, resulting in the goal of content becoming more and more about generating interest rather than direct dollars. The holiday season is in full swing. Why paying for content means pop-ups, whether you like it or not.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Generation] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    For more on this read, How to Put the Customer First in Lead Generation. All marketing, selling and lead generation is about one word: relationships. We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? Think about it. The pendulum has swung.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Generation] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    For example, let’s say you want to break out all of your revenue by country to gain insights on which geography is producing the most revenue or generating the most leads. How do you account for leads generated from your CRM? Many companies aren’t able to report on marketing and sales efforts due to data and process issues.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Generation] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    Favorite Quotes: But HR trends, we believe, are connected to much broader trends as well, deeper trends, outside just the employment regulation space, trends that have to do with socioeconomics or generational shifts, economic trends. Today’s guest is Nathan Christensen. In this Episode: HR for the Sharing Economy. Unlimited Vacation.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Umm Umm Good: The Secret Sauce for B2B Online Lead Generation
    From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER. Others opt for a mustard-based sauce with varying degrees […]. Lead Nurturing
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. How The Marketing Channel Data Is Generated. Marketing Agencies Rely On Content, Referrals And Paid Social To Generate Business. For consumer goods and services, i.e
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] 36 Case Studies That’ll Help You Understand Content Marketing ROI
    Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. Content marketers are obsessed with tying their work to ROI, and rightfully so. At Contently, we’ve spent the last five years watching brands grasp the power of storytelling.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Why Business Development Begins with Your B2B Website
    The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. Expertise is the currency of online lead generation.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Why Business Development Begins with Your B2B Website
    The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. Expertise is the currency of online lead generation.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] How to Drive Website Engagement? 13 Examples of Interactive Content
    As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.  . company’s website is often the first touchpoint for new visitors coming to learn more about its services. Need some inspiration?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Three drastic marketing changes ahead for 2017
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. Goodbye website. The holy grail. The mother base of all missions. However, I no longer believe that.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] 10 Examples of Facebook Ads That Actually Work (And Why)
    You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This damages trust and inhibits their desire to follow up on marketing-generated leads. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey.  Attend a webinar? Fill out a form?
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign. We all want better lead conversion rates. Can marketers do this at scale as part of their core strategy? Irresistible Calls to Action. Image source: impactbnd.com. Three ways. 1.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Maslow’s Hierarchy for SDR Teams
    DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. While In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. To grow the team, I knew these needs included hiring, building, scaling, and optimizing. Be short.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] When Facts Fall Short: Why Brands Need a Point of View
    Or, for a funnier angle, check out “ Woman Going To Take Quick Break After Filling Out Name, Address On Tax Forms ” an Onion article sponsored by H+R Block, in which the product takes a backseat so the content can generate an emotional response. ” Twelve hours later, the post was removed from the site. Emotions drive action.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. Fifty percent of respondents measure marketing performance based on pipeline, revenue, or customer generation.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    Which content is generating new leads vs accelerating pipeline? Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Now we’re bringing that same advanced understanding of marketing performance management to even more marketing teams.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Key Video Benchmarks from Demand Metric’s 2016 Report
    Blog Demand Generation Marketing Communications Marketing LeadershipIt’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We have a few vendors that run outbound demand generation for us around specific campaigns. Describe your company’s demand gen workflows.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Understanding the power of marketing automation and precision-based content and demand generation marketing is the reason Toltec exists today.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? For you, Brian, lead generation, B2B marketing, strategy, CRM. Lead GenerationJill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Jill: Sure, Brian. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. Author: Tanya Chu What do the marketing leads look like?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] How to Validate Your Blog Post Topics: A 3-Step Process
    To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. Use this tool to test different angles on a topic to see which generates the most interest. The result? Jackpot.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] Dear CEO: The Era of Accountability Starts in 2017
    And, somehow, the cycle appears to be the following: CEO’s demand revenue; CMO’s crank up the lead generation machine; sales reps getting poor quality leads dumped on them; more leads are demanded at a lower cost per lead; the leads end up in a black hole sometimes called CRM. Lead Generation Sales LeadsDollars are squandered.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Generation] 13 Customer Loyalty Best Practices for B2B Companies
    That’s at least what a good self-help center could generate. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Conclusion.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Generation] 4 Ways Online Lead Generation is Superior to Offline Lead Generation
    Depending on what industry you’re in, most or all of your marketing efforts may still be of the offline variety. This includes print advertising, and localized stuff like TV and radio. number of businesses especially local ones, still use brochures, flyers, and mail-outs to do their marketing. Yet there are a number of ways […].
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Thought Leadership Marketing for the Subject Matter Expert
    Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals, such building brand strength or generating new business.  . The leads are more qualified and easier to generate. And why not? How do you become one? Influence is growing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Sales Compensation Planning for 2017
    These plans are generally based on invoice, product or monthly averages of margin generation. Creating a Sales Compensation Plan for 2017. When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. Sizing It Up. Compensation plans shouldn’t be developed in a vacuum. What are sales goals?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Generation] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. He or she will have to develop a lead generation blueprint. Are you looking for results from your next marketing leader?
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Chernov’s video generated the most engagement, the most conversation, and even got us a few tweets to Joe about it.”. Blog Demand Generation Marketing CommunicationsOh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Startup Videos Don’t Have to be Perfect. Personalization Isn’t Just for Prospects.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Generation] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. The post Close up, nobody is normal: Generation clash or ageism? Boomer.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Generation] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Depending upon which study you consult, you will find these approximate ratios: 55% of a message is generated by the face and body, 38% from tone and volume, and only 7% from words said. Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. Maybe there’s a parallel between my ear for music and my knack for languages.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Generation] The Best White Paper on B2B Demand Generation Ever Written!
    How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • INFLUITIVE B2B  |  MONDAY, NOVEMBER 28, 2016
    [Generation] The Messenger Is The Message: A New Era For B2B Content Marketing
    B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering from what Mark Schaefer (a globally-recognized marketing consultant and a speaker.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Generation] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    You’re charged with producing results, driving engagement, generating leads, and a variety of other goals. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Here are a few tips. Guess.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [Generation] A Down Year for Notre Dame
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. B2B demand generation B2B lead generation b2b lead generation companies BtoB Marketing Buyer Personas Leadership LessonsWhat do you think? 
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Generation] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Since launching an in-house content studio in 2014, Marriott has pushed its creative boundaries with digital-first content aimed at the next generation of travelers. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. million words. ” But how? Marriott: Two Bellmen. My Story.”
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Generation] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoAfter all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Those are your donkeys.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Generation] The new Superpowers: CCS Predicts
    While IoT is generating huge amounts of data, the value is all in what you do with it – which is where machine learning, AI and analytics are key. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Generation] 7 Marketing Automation Mistakes You Can't Afford to Make
    Common Marketing Automation Mistakes (And How to Fix Them). 1) You’ve invested in marketing automation without an inbound lead generation strategy. You see, it’s not a sound lead generation strategy to purchase email contact lists for a few reasons. What Is Marketing Automation? billion per year. Seems like a must-have strategy, right?
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 23, 2016
    [Generation] How Not to Lose Your Humans in the Age of Analytics
    Digital is disrupting everything from online lead generation to how you develop new content. Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Marketing Automation marketing lead
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Generation] How Do Your Email Engagement Rates Stack Up Against Your Competitors?
    Emails related to hospitality/travel and retail/wholesale generate solid open rates because consumers can be genuinely interested in the advertising. At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.)
  • VIDYARD  |  WEDNESDAY, NOVEMBER 23, 2016
    [Generation] Meet the Vidyard Team, Video Style: Kim Koserski
    For this episode, we caught up with Kim Koserski, Demand Generation Manager here at Vidyard. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! So it’s pretty embarrassing, but my favorite video right now is the Bork series. Blog Vidyardianism
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