• FATHOM  |  FRIDAY, MAY 27, 2016
    [Generation] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Generation] The radical NoMQL movement in content marketing
    with lead generation forms has been a staple of certainly B2B digital marketing over the past decade. According to the Content Marketing Institute and MarketingProf’s annual survey, lead generation is the #1 organizational goal for B2B content marketing. Say what? The results of this grand experiment over time remain to be seen.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Generation] 7 Steps to Brilliant B2B Marketing [Part 2]
    Step 6: Lead Generation and eCRM. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Make your business case. Webinars (33%).
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] Content Methodology: A Best Practices Report
    generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] Content Marketing Playbook: Strategy and Roadmap
    Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. Introduction 4 II.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] 3 Keys to Getting Sales-Qualified Leads
    SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. or inquiries@emedia.com www.emedia.com Twitter:@emedialeadgen Accelerated B2B Lead Generation — On Demand About emedia emedia has specialized in B2B lead generation, content. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. leads.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Generation] What is Predictive Marketing?
    Predictive marketing = predictive demand generation + predictive scoring
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Generation] Tips For Getting More Out of Marketing Automation
    CMSWire author Michael Rooney reported that according to research by Regalix, the top three objectives for marketing automation in the B2B sector are improving lead nurturing, improving lead quality and increasing lead generation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer. Marketing Automation
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Generation] Does Your Content Have Superpowers?
    Successful content marketers generate content for use across multiple channels. A LinkedIn B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Sean-.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Generation] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts  on lead generation and can easily be one of the most cost-effective channels for new lead acquisition.  So, it’s time to get off the fence and make SEO a priority in your company. But can you afford to skip SEO?
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Generation] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    How many leads are we generating? At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. As marketers, it's pivotal that we measure our work. What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in?
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Generation] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    In fact, sometimes a simpler approach can generate more interest. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. For others, success is based entirely on production values and large-scale cinematic excursions. Not necessarily.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Generation] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Unfortunately for marketers, demand generation isn’t quite so simple. LatAm only generates its own leads. Need more help planning your demand generation process? There’s an old story about Uncle Buster from the backwoods in Arkansas. One day, a visitor from up north got lost in the woods and stumbled upon Buster’s barn.
  • VIDYARD  |  THURSDAY, MAY 26, 2016
    [Generation] Your Video Library Should Be Like a Burrito [Infographic]
    Err, we mean, successful video library generating you leads while you sleep. Typical situation, you’re a marketer trying to spice up your strategy at your current company. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You turn to recipes. Click to tweet ).
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Generation] 3 Keys to High-Growth for AEC Firms
    Speaking engagements generated the highest return on effort for traditional offline techniques, and webinars and topped the digital techniques. Learn about the most effective online marketing strategies to generate leads in our  Online Marketing for Professional Services. Does your AEC firm qualify as high growth? Blogging.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Generation] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    Without getting into the specifics, I asked my client why they were taking this approach when the whole goal of us working together was to create a buyer-centric, perpetual demand generation program. The reality is that inside sales people who are very well paid should not be the “fix” for demand generation. Call volume doesn’t matter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Generation] B2B Social Media: An Underutilized Method for Improving SEO Performance
    From Facebook to LinkedIn, every generation is socially active. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. Link Building.
  • VIEWPOINT  |  THURSDAY, MAY 26, 2016
    [Generation] Put A Judicial Branch In Place to Eliminate Wasted Leads
    No matter how desperate you are for leads, before investing in lead generation ask yourself these questions: How have the leads generated during the past quarter or year performed? How many were generated? Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know.
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Generation] What to Include in a Business Thank You Letter
    Best Practices Marketing Revenue Generation Blog Handwritten Letters Prospecting Thank You LettersWhen you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? They add a personal touch that you can’t get with a printed or emailed note. Personal Information.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Generation] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Amount of revenue generated by program? Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products?
  • TYPE A COMMUNICATIONS  |  THURSDAY, MAY 26, 2016
    [Generation] The 14 Best Content Planning and Research Tools
    May 26, 2016 by Tom Pick With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not. read more.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Generation] Digital Darwinism: Where Do You Stand?
    In other words (as my friend Matt said), this is the job of a digital agency today: to help businesses generate revenue and results by being incredibly relevant in their approach to marketing, sales, and customer success. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Generation] Digital Darwinism: Where Do You Stand?
    In other words (as my friend Matt said), this is the job of a digital agency today: to help businesses generate revenue and results by being incredibly relevant in their approach to marketing, sales, and customer success. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Generation] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Generation] How Wattpad Became the Hottest New Influencer Marketing Platform
    The stories have been read millions of times, and the letters alone generated more than 10 million minutes of attention time. When you think about what an influencer looks like, it’s easy to draw an image of Instagram stars with their white walls, succulents, and perfect outfits, lounging around listening to vinyl on a Monday afternoon.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Generation] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Generation] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. This is the power of content for referral marketing—there are multiple ways it can generate new business. If you have developed a referral marketing strategy , congratulations! Your network.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Generation] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Rather than focusing on just maximizing clicks, marketers want to consider how to generate the most valuable clicks, which is measured by qualified leads, how those leads convert to opportunities, and eventually all the way down to new customers and revenue. If you generate a lot of sales opportunities, it’s best to use them as the test goal.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Generation] Meet the Vidyard Team, Video Style – Jon Spenceley
    The Comprehensive Guide to: Using Video for Lead Generation, Scoring & Nurturing. The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Get the Guide. Email address*. Company*.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Generation] Do You Know When to Start Investing in Display Advertising?
    Since the nature of display is about building brand awareness and is not directly a lead generation platform, display will not have as high of an immediate return as search. While there are better lead generation display efforts than others, every dollar spent will not have the same ROI as search. appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Generation] 3 Insights from Search Insider Summit
    The other challenge every participant at the conference talked about is how do I attribute the discrete contribution pieces of content had to the revenue they generated. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. highly recommend attending a future SIS conference.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] 7 New Twitter Features You May Have Missed
    Not only is it facing stagnant monthly active user growth , but the revenue generated from those users has disappointed a market accustomed to steady tech progression. One of the ideas generated out of that invitation focused on making Twitter more accessible to users who are visually impaired. No small portion. We're listening!
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Generation] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    And, according to October 2014 research by Implisit , 3.63% of leads generated from customer and employee referrals resulted in a sale, the highest conversion rate of all. For a relatively small investment, they’ll return a larger number of customer referrals than you could generate on your own. Their pipeline has essentially dried up.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] Is Predictive Intelligence the Future of B2B Marketing?
    Predictive analytics also leads to informed idea generation and content development. In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Generation] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    And, according to October 2014 research by Implisit , 3.63% of leads generated from customer and employee referrals resulted in a sale, the highest conversion rate of all. For a relatively small investment, they’ll return a larger number of customer referrals than you could generate on your own. Their pipeline has essentially dried up.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Generation] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Marketing Technology Cmo Digital Marketing undefined
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Generation] How Much Do Your Leads Cost?
    Over the past year our clients’ marketing department generated thousands of “leads” from many sources with the most preferred source called “Downloads from Content Syndicator”—see table Lead Source Analysis below. So while the leads were cost effectively generated, none panned out, and all money spent was wasted. Has the deal closed?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Generation] Spring 2016 Product Release Highlights
    This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. ToFu marketing technology next-generation SaaS Product ReleaseNew Product Release Highlights. Continuous Demand Intelligence.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Generation] B2B CMOs Should Invest in These Marketing Innovations
    In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion. Marketing Land shares that 76 percent of B2B marketers are currently using video in their lead generation efforts because it is a tool that can increase conversion by a large margin. Lead GenerationVideo.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Generation] Mindfulness is close to godliness
    You’ve become an inefficient engine, dumping way more of all the energy you generate to heat than light. Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. Her tagline says it all, with four kids and a full-time job, time is precious. But it’s also plentiful. Another family ?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Generation] Creating Killer Content with Data: Pubcon Austin 2016
    After all, if a page is generating traffic because it’s being linked from other sites, you can determine the types of pieces to create to drive more links. If you can see pages generating referrals from social, you can determine what type of content can be created to drive shares and visibility. Why do I love this topic? Let’s be real.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Generation] Stepping Up Your Facebook Retargeting with Video
    You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Whether it’s a lead generation form or a link to another piece of relevant content, this space is the perfect place to add a retargeting pixel. Seems easy, right? And how do you control where your ads are displayed?
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Generation] Avoiding The Predictive Analytics #Fail In Demand Generation
    In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. Everybody’s doing it, right?
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Generation] The Next Generation Platform for Account-Based Everything is Here!
    The post The Next Generation Platform for Account-Based Everything is Here! The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. THEME TWO: Real-time Actionability.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [Generation] Top 5 Reasons Why Tech Companies Love Tech Profiler
    Products & Technology B2B b2b sales crm data CRM Intelligence Inbound Marketing insideview lead generation market intelligence Marketing Data productivity Prospects Sales Sales And Marketing Sales Data Sales Intelligence Sales Strategy tech profiler technologies used
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Generation] How to Create Authentic Marketing with User-Generated Content
    Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. The post How to Create Authentic Marketing with User-Generated Content appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Generation] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Demand generation, aka “demand gen,” isn’t just about leads. More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue. Successful demand generation programs aren’t just about the sheer volume of leads. The players. The goal.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Generation] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Demand generation, aka “demand gen,” isn’t just about leads. More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue. Successful demand generation programs aren’t just about the sheer volume of leads. The players. The goal.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Generation] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Generation] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for sales, marketing and revenue generation. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Generation] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    By generating objective and persuasive information you'll be able to drive transformation at your organization. These analyses help you find ways to generate more qualified leads, speed up pipeline velocity, and generate more deals -- results that every Director, Manager, or CEO cares about. This is the WHY of the question.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Generation] What Can We Learn From Cracker Jack Changing Its Prizes?
    There isn’t action on every pitch, so millennials (and Generation Z) lean toward football. Today, those methods aren’t as effective with millennials or Generation Z. Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Generation] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. Any Industry Lead Generation
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Generation] Polly Allen: Unleashed
    For more than 15 years, she has executed major integrated demand generation plans for a multitude of high-tech clients. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! This week, we’re featuring Polly Allen , one of Bulldog Solutions’ magnificent Account Managers.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Generation] The real value of engaging your audience in content marketing
    And Nordstrom’s a generation before them: proving you don’t have to be an internet company to make this work.). Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. But now, fewer of us take our cues from the more traditional media and advertising outlets. Like this post?
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Generation] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    The Content Standard is not only Skyword’s biggest lead generation program, but also a growing educational resource with a thriving online community. Today, Skyword launched a new look for the Content Standard. The first thing you’ll notice outside of the design, is the new site navigation. percent subscriber growth since 2014.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Generation] 8 #SDSummit Case Study Sessions to Attend
    “RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand generation programs in B2B. SPEAKER: Colin Day, VP of Global Demand Generation, FIS Global. Manager, Demand Generation, SolidFire (now NetApp). WHEN: Tuesday, May 24: 10:45 – 11:30 a.m.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Generation] A course correction for influence marketing measurement
    According to research from Boston Consulting Group shows that one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Generation] 7 Lead Management Tools That Will Save You Hours
    You can generate customer data by monitoring your company’s social media activity with web-based tools like Sprout Social. Blog Lead Management Lead-Generation Marketing Sales ToolsLeads are great, but there’s a long road between a lead and a sale. Here are some of our favorites: Rapportive. Boomerang. Google Groups. Smartr Contacts.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Generation] Pressure
    For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Pressure. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Generation] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided. And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The petition led to a debate in Parliament on May 9.
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Generation] How Business Development Roles Can Leverage Marketing to Close the Sale
    Marketing and business development are indeed two sides of revenue-generating coin. Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. Any Industry Lead Generationgrowing number of buyers are digital natives.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Generation] 7 Steps to Brilliant B2B Marketing [Part 1]
    Get feedback from your customers, review your lead generation devices, optimize your customer journeys, and try to strike the right balance between selling, informing, and entertaining your audience.  B2B marketing is a machine with different moving parts. Let’s take a look! Step 1: Develop a B2B Strategy. Which tactic to tackle first?
  • VIEWPOINT  |  FRIDAY, MAY 20, 2016
    [Generation] Marketing Needs to Put Skin in the Game
    The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound).
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Generation] What Facebook’s Live Video Map Could Mean for Global Marketers
    Encourage User-Generated Content. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. People watched over 4 billion user-generated videos per day last year, which was up 33 percent from the year before. Marketing Video Marketing
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Generation] What Facebook’s Live Video Map Could Mean for Global Marketers
    Encourage User-Generated Content. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. People watched over 4 billion user-generated videos per day last year, which was up 33 percent from the year before.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Generation] How to Beat 27 Million Competitors at the Content Game
    In DemandWave’s  2016 State of B2B Digital Marketing  report, marketers using multitouch attribution models noted that top-of-the-funnel techniques, such as blog posts, are heavily used but generate just 19% of revenue. It’s also useful to generate content ideas through interviews with your customers and sales team. Marketing Strateg
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 20, 2016
    [Generation] 7 Steps To Building Your Client List
    Demand GenerationMaking a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a […].
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Generation] 5 ways to maintain your SEO ranking
    Opentopic blog >> searchengineland.com Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Generation] 5 ways to maintain your SEO ranking
    Opentopic blog >> searchengineland.com Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Generation] Report: The First Engagement Benchmarks for Downloadable Documents
    Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. Marketers can track almost everything that lives on the web. ROI Document Analytics downloadable content Featured
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Generation] Does Censorship Kill the Appeal of User-Generated Content?
    According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. ” The post Does Censorship Kill the Appeal of User-Generated Content?
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
  • KEO MARKETING  |  THURSDAY, MAY 19, 2016
    [Generation] The Advanced Guide to Content Marketing for 2016
    Here are five unusual tactics that can help you to generate great content that your prospects will actively look seek and engage. “Content is KING!” says everyone who hasn’t been living under a rock the past few years. Is content marketing dead because of this?  Should you skip it and move on to the “next thing”?  No! Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Generation] 9 Content Marketing Gems Hidden Within Game of Thrones
    There’s a reason why sites like BuzzFeed generate an insane amount of unique visitors: They post the hell out of photos of cute things like puppies and kittens!  At the end of the day, readers want not only to be informed and educated when they seek out your content; they also want to be entertained!  Because it’s badass.  Martin? 
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Generation] 3 Reasons Why No One Is Sharing Your Content
    Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content. The key thing to know is that if your content is good, people will share it increasing the likelihood that you’ll generate links, which can drive some serious SEO juice.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Generation] 5 Branding Techniques that Do Double Duty
    As your single most important business development asset, your website does a lot of heavy lifting.  An effective lead generating site conveys your brand message and spells out what you do and for whom you do it. When done right, a lead generating site will also serve as a powerful recruitment tool. Additional Resources.
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Generation] Your Crash Course to Offering a Crash Course
    Best Practices Marketing Revenue Generation Blog Crash Course Website ConversionConverting visitors often requires giving away something of value. An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Why Offer a Crash Course? Make Sure You Have the Right Tools.
  • ANNUITAS  |  THURSDAY, MAY 19, 2016
    [Generation] Observations on the State of Content Marketing
    B2B Content Marketers Do Not Fully Understand Demand Generation. Lead Generation: 79%. While these are all great goals, they are also all a part of Demand Generation. You cannot have effective Demand Generation without Lead Nurturing. Demand Generation is also a practice of marketing and sales. Lead Nurturing: 74%.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Generation] Building A Successful On-Demand Webinar Strategy
    So offering on-demand webinars can help you reach a good amount of people who can’t watch the webinar when it airs originally, increasing the number of leads you generate. Gating premium content is a tried-and-true lead generation tactic. Some choose to ungate their content only after they’ve reached their lead generation goal.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Generation] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Generation] Lead Generation Tweaks for Building a Better Sales Pipeline
    In the following post, we’re going to look at how a balance of modern sales can be improved through often overlooked lead generation practices. Exclusive Bonus Content:  Download Here 3 Steps to Calculate your outbound lead generation goal. Outbound and Inbound Lead Generation Realities. Here they are: #1: Narrow the Focus.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Generation] Lead Generation Tweaks for Building a Better Sales Pipeline
    In the following post, we’re going to look at how a balance of modern sales can be improved through often overlooked lead generation practices. Exclusive Bonus Content:  Download Here 3 Steps to Calculate your outbound lead generation goal. Outbound and Inbound Lead Generation Realities. Here they are: #1: Narrow the Focus.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Generation] Blog ROI: 4 Tactics to Capture Greater Results
    The separate hubs help the company avoid generating broad content that fails to resonate with any of the target markets. Lead generation. Lead generation is a strong metric that can be tied to revenue. Track the number of new leads generated from the blog and the average value of each lead. But where should you start?
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Generation] Blog ROI: 4 Tactics to Capture Greater Results
    The separate hubs help the company avoid generating broad content that fails to resonate with any of the target markets. Lead generation. Lead generation is a strong metric that can be tied to revenue. Track the number of new leads generated from the blog and the average value of each lead. But where should you start?
  • EMEDIA  |  WEDNESDAY, MAY 18, 2016
    [Generation] Gifographics vs. Infographics: What’s the Difference?
    Content Lead Generation Blog Blog Post Content Portfolio Infographics Homepage B2B ResourcesWhat’s driving the move to gifographics? How are infographics holding on? Two common types of visual content are infographics and gifographics. tried and true classic, infographics are an easy and efficient way to maximize content marketing ROI.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Generation] Proven Business Growth Strategies
    Today, 77% of professional services firms generate new business leads online, and 80% of buyers check out service providers by looking at their website. Related Stories Content Marketing to Generate and Qualify Website Leads 3 Steps to Growing Your Business by Reshaping Your Client Base Expertise as a Differentiation Strategy.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [Generation] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    The most important thing to remember is that the forecast only works if it predicts how much actual revenue you generate. For instance if last month you generated 10K in revenue then this month you’ll generate 10K in revenue. Movies and novels are examples of where unpredictability is welcomed. Step 2: Set Your Target Goals.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Generation] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    video that generated a lot of views might seem successful at first, but views are not a very telling metric. Gating a video with a form can allow you to generate leads from top of funnel content , and a short video can act as a great teaser to a piece of content that might not seem very exciting at first glance. Get the Guide. Phone*.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Generation] How to Bridge the Customer’s Trust Gap
    Content from customer service and marketing generates the most trust. Lead GenerationDoes your company use a direct sales force? If so, there is new research that shines light on the needs and wants of buyers and the disconnect between those buyers and the sales force. It’s a disconnect of trust (a ‘trust gap’ if you will).  Summary.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 18, 2016
    [Generation] Bridging the Chasm Between Sales and Marketing
    Meanwhile, from marketing we hear, “We generate a ton of leads for sales, and sales barely follows up on any […]. Note: Today’s post is a guest post from Soumyadeep Sur, Marketing Director at ValueLabs. Disconnect between sales and marketing “Marketing isn’t giving us enough leads, and the leads they’re giving us aren’t qualified!!”
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Generation] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Generation] An Allbound Marketing Approach Closes Your Revenue Gaps
    When weighing the benefits of inbound vs. outbound marketing, the RING formula can help you to determine the right way to approach lead generation for your organization. But inbound alone can’t generate enough leads to drive the revenue you need. It takes an “allbound” approach to maximize your lead-generation efforts.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Generation] Optimizing Your Content for Account-Based Marketing
    Traditional content marketing uses this model: Finding a problem Understand the problem Address the problem (create content) Unfortunately, there is such an overwhelming amount of content available out there which can make the traditional content generation model less effective. This is where Account-Based Marketing can come into play.
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