• B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Generation] 10 ways Dirty Data is Clogging up your Marketing Automation Engine
    B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketingMarketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. The creative, messaging, and delivery vehicle do not matter if it doesn’t get to the right person.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, JULY 27, 2015
    [Generation] Future-Proof Your Events: Get Ready for Gen Z
    Smart marketers are already preparing for Generation Z
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Generation] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Email campaigns to generate engagement, nurture prospects, and onboard new customers. With seemingly never-ending options of new technology to choose from, digital marketing is an ever-changing landscape of options. Content marketing that help leads progress along the funnel and convert to sales. Forms and landing pages to capture lead data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Generation] The 3 Biggest Problems With Lead Nurturing
    In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Yet despite the widespread use of lead nurturing as part of a demand generation strategy, only 2.8% of respondents stated they are having success with their demand generation programs.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Generation] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Social Media Traffic GenerationGoogle Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Generation] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Most marketing organizations live and die by how many leads they generate. Of course you cannot stop generating leads, but you should also track metrics that measure your effectiveness in  engaging and nurturing existing customers. In a subscription economy, generating leads and conversions isn’t enough. Make New Friends.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Generation] Why Personas Fail
    Demand GenerationThere’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Why is this the case? Personas fail: 1. It’s 10am.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Generation] The Best In B2B Technology Content Marketing
    Lead generation is also a main key performance indicator at the center of Zuora’s strategy. The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. The types of content most requested? CASE STUDIES: Salesforce’s Customer Success Stories.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Generation] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This damages trust and inhibits their desire to follow up on marketing-generated leads. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Look to the lead’s activity history.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Generation] The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
    And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness. Lead Generation Content Marketing DailyNot convinced that SlideShare is worth your time? Here's the scoop: SlideShare in one of the top 100 most-visited sites in the world. Leave a comment below!
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Generation] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. 1) You didn't identify your target audience. The landing page is the gateway to your ebook, and the reason you're generating leads in the first place. You slaved over the copy.
  • DIRECT RESPONSE COACH  |  SUNDAY, JULY 26, 2015
    [Generation] Where should you put your Call to Action?
    Advertising and marketing programs are supposed to generate results – measureable results. Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print AdvertisingToo often, we forget that. Too often, we are led down the path of brand building and product awareness.
  • VIDYARD  |  FRIDAY, JULY 24, 2015
    [Generation] Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit
    Using the latest marketing technologies to generate more qualified leads. When you were a kid, what did you dream of becoming? An astronaut? firefighter? forest ranger? No matter what it was, or how often it changed, one thing remained the same: you were inspired by a world full of limitless possibilities, and you wanted to explore them all.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Generation] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Related Stories Generating Architecture Leads: 3 Important Lessons for Principals 12 Marketing Techniques to Increase Your Firm’s Visibility Top 10 Strategies for Marketing Technology Services. You have a range of marketing tools and tactics at your disposal. With so many options, is paid advertising still worth it? Banner Ads.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Generation] Email Marketing ROI: Measure with Ease Using HubSpot
    Social Media – Find out which social media sites are generating visits to your site. Paid Search – Find out how well your paid search ads are performing through the amount of traffic generated by ad clicks. Direct Traffic – Determine how much traffic is generated by visiting your website directly (or with no referral source).
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Generation] The Content-Ready Buyer Persona
    Demand GenerationRecently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). Problems.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Generation] Marketers: Are You Ready for In-App SEO?
    In many ways, it’s the beginning of a new generation of SEO. Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie.
  • CMO ESSENTIALS  |  THURSDAY, JULY 23, 2015
    [Generation] How Video Marketing Killed the Viral Star…
    In the aptly titled report (if I do say so myself) Getting More than “Going Viral…” Sophistication in Video Marketing , the findings show that the top marketing initiative pursued by 85% of video marketers is lead generation / customer acquisition. Or. “ The board doesn’t think we have enough awareness. Let’s look at the facts.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Generation] Why Marketing Should Have a Quota
    The role of Marketing in closing a deal doesn’t just stop with generating leads. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. Corporate Marketing Demand GenerationBut a quota can improve alignment between Sales and Marketing.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Generation] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Diagnostic advice – almost like a doctor, today’s better agents are assessing buyer / seller needs: asking the right questions to guide the buy or sell decision making process and generate better outcomes. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Indeed.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Generation] Will the last person in Marketing please turn out the lights?
    Even the process of generating, publishing and distributing content is getting automated. If not, don’t worry there’ll be an app for that. It’s happening. Self-checkouts. Robot vacuum cleaners. Driverless cars. The age of automation is well and truly here. Saving us time and money. Helping us lead better, happier, fitter lives. In Marketing?
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Generation] How to Get a Personalized Assessment of Your Website [Free Tool]
    Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. The criteria are as follows: Performance: Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, and generating more leads and revenue. How'd you do?
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Generation] Are All Benchmarks The Same?
    That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014. Please help us complete our 2015 B2B Enterprise Demand Generation Survey by taking it today. demand generation survey content marketing Content Marketing InstituteProbably not. We learned a great deal in conducting two large surveys.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Generation] 7 Lessons To Help You Produce Content That Converts
    These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. However, the infographics and videos may generate significantly more views. But what exactly is content that converts? What gets measured, gets managed”.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Generation] How to lose a B2B sale in 4 ways… and how not to!
    If your site doesn’t seem to be generating enough love, ask yourself whether any of these problems might be affecting its appeal: 1.  Like all relationships between people, B2B relationships require trust and credibility to work. Take your website, for example. And the result of lost credibility? Lost sales. Poor language and too many typos.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Generation] Fun with Mnemonics: Set SMART Marketing Goals
    goal simply stating “We will get more newsletter opt-ins in the EU” will not be nearly as successful as setting a more defined goal such as “In order to generate more sales leads in the EU market, the lead generation team will increase the conversion rate by 5% on newsletter opt-ins from the European region by the end of third quarter.”.
  • HINGE MARKETING  |  THURSDAY, JULY 23, 2015
    [Generation] Generating Architecture Leads: 3 Important Lessons for Principals
    Client referrals and networking are no longer the only way for architects to generate leads. So, when it comes to lead generation techniques for competing in today’s dynamic marketplace, three important lessons should be top of mind. 1. Lead generation is the process of identifying potential new clients.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Generation] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Are you actively pursuing B2B lead generation but still not getting results? And yet, many companies are approaching lead generation like a professional fishing charter boat without any bait. That’s because they are approaching lead generation like they did when Bill Clinton was inaugurated over 20 years ago. Articles. Email.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Generation] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Space Camp (formerly Ignite) will bring together leading B2B and B2C marketers to explore the strategic use of video marketing to generate leads, boost engagement and increase sales. The Video Marketing Awards are about recognizing the video marketing programs, organizations and marketers that have generated the best business results.”.
  • BIZNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Generation] Marketing lessons from the college admissions process
    The Internet is the language of this generation, and you have to speak it. But it will be very interesting to watch the future of email as this generation matures. My final observation is that for all the talk about Millennials and their addiction to screens, they arrived at their decisions in much the same way other generations do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Generation] Gmail Provides Email Deliverability Data to Senders
    As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Generation] 12 Marketing Techniques to Increase Your Firm’s Visibility
    And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Social Media.
  • SYNECORE  |  WEDNESDAY, JULY 22, 2015
    [Generation] 7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]
    Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Click Here to View the Infographic.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Promo : These posts are very short and directly promotional of a gated offer (like an ebook, template, webinar, or download) or tool (like the Blog Topic Generator ). The worst traffic generators? Our Metrics. FAQs] ). Methodology.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation] 14 of the Best College Websites (And Why They're So Awesome)
    RISD's entire mission is to educate and inspire the next generation of artists and designers. Think about the average college's website for a second. Chances are, it feels a little out of date. You probably can't even read its content on your phone without lots of pinching and zooming. Crazy right? It's the virtual front door of the campus.
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Generation] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Imagine the number of spreadsheets you would need to track and run a truly progressive demand generation department today – content calendars, web task lists, creative briefs, lead tracking, data capture. Let’s be honest – spreadsheets are a marketing nightmare. Only half of your staff uses spreadsheets correctly. No coffee in the coffee pot?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation] Want More Traffic to Your Website? Try These 5 Tools & Tips
    If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. We choose three to review on camera.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Of course, any pages that generate a lot of traffic or have a lot of backlinks should take priority, so organize your spreadsheet to update the most important pages first. Considering a rebrand? You’re probably aware that it will be no easy feat. After years in business as Zizinya Web Solutions, we decided it was time to take the plunge.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Generation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. That said, the form submission represents the key opportunity to collect lead generation information. Sales Readiness. Benefit.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Generation] Rethinking Referral Marketing: Demonstrate Your Expertise
    With original and truly educational content, you will have one of the key ingredients of a successful referral marketing strategy, helping generate new referrals from folks you may never even interact with. Dig into the research behind generating referrals today with our free Referral Marketing for Professional Services Firms research report.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Generation] What To Include In A Buyer Persona [INFOGRAPHIC]
    Demand GenerationSo… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can’t recommend them highly enough! This article originally appeared on the Cintell blog.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Generation] Add Some Zen to Your Marketing with Optimonk
    This helps small business owners build up their email subscription lists as well as generate more business. Successful small business owners often use a variety of tools and platforms to reach their customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! All rights reserved.
  • ANNUITAS  |  TUESDAY, JULY 21, 2015
    [Generation] The Only Analytics That Matter Are Your Own
    is a recommended day and time to drip your database with the next relevant email in a demand generation program. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Every Tuesday at 11 a.m. Your analytics.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. I've also written a few ultimate guides in my time.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Generation] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Chet replied that he wanted to see the company participate in trade shows to increase lead generation and sales. Why can’t we do this with demand generation? Here are 7 B2B Lead Generation Tactics that Still Work. What steps can you take to personalize demand generation and the customer experience?  What does it involve?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation] Growing Your Publication's Email List (The Right Way)
    Not only are organic subscribers free of charge, but they also tend to be a better fit for your content — thus converting more readily on future lead generation and sales efforts. One of the most important assets for any publisher is their email list. Offer a Reward for Signing Up. An important note. Make Signing Up Easy. Encourage Referrals.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 21, 2015
    [Generation] Do brands need to be fluent in emoji?
    Adopting the new pictorial lingo of the millennial generation can give a welcome boost to your engagement levels. Find out why marketers need to learn to ❤ emojis. The post Do brands need to be fluent in emoji? appeared first on Connecting Element.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Generation] 9 Email Marketing Best Practices to Explode Your ROI
    The most often quoted may be the Direct Marketing Association’s 2013 Statistical Fact Book which clocked email marketing in at generating a 4300% return on investment. We more than doubled our own clickthrough rate with responsive email and significantly increased the number of sales-ready leads (SLRs) generated. whopping $42.08
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Generation] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek. 90% of C-suite executive say they never respond to cold calls or email blasts.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Generation] How to Master Content Marketing on LinkedIn
    Step 3: Follow Up With Generated Activity. How have you used content marketing in your LinkedIn lead generation efforts? There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Generation] From Resident Expert to Visible Expert℠: The Story of Rita Keller
    She tends to focus on larger events such as the AIPCA and the Association for Accounting Administration , as these venues offer greater lead-generation potential. We study them because we want to understand how they attained that status and what we can learn from them. But how was she able to make the leap? Not Just a COO. ” says Rita.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 20, 2015
    [Generation] Start Spying On Your PPC Competitors In 3 Quick Steps
    They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts. Before you start tying in URLs first generate a competitors list. Do you know how much your competitors spend on paid search every month? What are you waiting for?
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Generation] The sales rep said, “I never got a lead yet that turned into a sale.”
    As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions. Lead GenerationI was the marketing manager of a medical device company and we were near the end of the day’s sales meeting.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Generation] 5 Marketing Challenges Solved with Buyer Personas
    Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more. For demand generation marketers as well as content marketers, Shannon says, Buyer Personas are the foundation of your strategy. Demand Generation
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Generation] How to Optimize My Landing Pages
    Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale? Are you driving traffic to your website? Great! Then this article is for you. What is a Landing Page? Headline. Visual.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Generation] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    You may be surprised at how often your campaigns generate offline leads. 2. If you don’t know how your keywords are generating leads—online and offline—you don’t really know how you should be bidding on them. Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. What could we possibly be missing?
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Generation] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion. As a marketer, to show you've earned a promotion, you need to show your boss that you're hitting your lead generation goals. What's missing?
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Generation] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Define the steps. The Big Picture.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Generation] The Business Revolution in Sales Acceleration
    Marketing Automation and Demand Generation Intelliverse marketing automation sales automation Sean GordonGuest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Generation] The Four-Letter Words Of Business Storytelling
    Want is a primal survival trait that was programmed into our DNA thousands of generations ago. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Generation] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert.
  • LEADERSHIP  |  FRIDAY, JULY 17, 2015
    [Generation] Interesting Infographics: Getting The Most Out Of Your Meetings
    You know how they go – idle chit chat, boring presentations, brainstorming sessions that generate tons of ideas and no new activity. We’ve all been to meetings that were less than optimal in the productivity department. You’re not alone. Yet executives consider more than 67% of meetings to be failures and wastes of time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Generation] How to Market and Sell to the Modern Buyer
    This webinar was sponsored by  Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
  • HINGE MARKETING  |  FRIDAY, JULY 17, 2015
    [Generation] 3 Content Marketing Ideas to Set Your Firm Apart
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? All of this is true. Love the Lists.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Generation] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    This data can be key when attributing lead generation to campaign sources. Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point. If you say “view counts”, you’re in trouble. It is.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Generation] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    What content and format (graphics, pictures, and article links, for example) is most engaging and generates interactions, site visitors and downloads? Are you now spending more time on Twitter instead of LinkedIn because you are generating more conversations and engagement on that channel? Sometimes this is the case, but not always.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Generation] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    Kitchener, Ontario – July 15, 2015 –   Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. About Demand Spring. About Vidyard. Press Release
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in. Don’t get me wrong, they still prove to be valuable in the big picture.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Generation] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. They can be very focused on acquisition and lead generation. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 17, 2015
    [Generation] Why B2B Suffers From Marketing Myopia
    We’ve had generations to retrain how marketers think, yet it’s still news to many. In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. Certainly a groundbreaking concept at the time. Are we just incredibly slow learners?
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Generation] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. There are many ways that LinkedIn social selling is like paid lead generation programs, as the chart below shows. Paid Lead Generation : Prospects are searching for a solution to a problem. Search.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Generation] Why You Must Know Your Social Media Followers
    This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. Social media can be a vital part of an effective B2B marketing strategy. It isn’t enough to just post a bunch of random thoughts and updates. Otherwise, you are just wasting your time.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Generation] Companies are Embracing Influencer Marketing in 2015
    His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated. Author information. Raymond Morin.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 16, 2015
    [Generation] B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep , but as many as 70% will eventually buy from you or one of your competitors. Are all your B2B sales leads ready to buy from you right now? Really?
  • THE POINT  |  THURSDAY, JULY 16, 2015
    [Generation] Email Critique: When a Good Offer Just Isn’t Enough
    B2B Marketing Copywriting Creative E-mail email design email marketing lead generation Offer Strategy Uncategorized B2B email marketing email copywriting email copywriting best practices email copywriting tips email marketing agency email marketing tipsThe offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Generation] [Video] The Social Media Lead Generation Trick You Need To Know
    Video] The Social Media Lead Generation Trick You Need To Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] The Social Media Lead Generation Trick You Need To Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I totally get it.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Generation] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    I'm going to pull back the curtain on how I’m able to generate so many topics, and explain what it means to choose great article topics. Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. Now, thousands of articles later, coming up with topics is easy.
  • WRITING ON THE WEB  |  THURSDAY, JULY 16, 2015
    [Generation] Client Testimonials: Readers Know When They’re Phony
    This generates general comments, but in the absence of a specific testimonial, could also work. There’s no doubt that  social proof  is one of the key ways people decide to buy or try your products or services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Generation] Polish up your best content to drive content marketing value
    ” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. percent of MLT’s posts (25 of them) generate 40 percent of our blog views. . If I could increase the conversion rates on just those 25 posts , I could significantly increase the leads generated by our blog. There
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Generation] Simply Put: Simplicity Is a Strategy
    Demand & Lead Generation b2b strategy marketing marketing plan marketing strategy user experience“…A condition of complete simplicity. Costing not less than everything) …”. That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Generation] Top 10 Strategies for Marketing Technology Services
    Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? Blog on Topics that Generate Leads. So many leads, so little time. Not you?
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