• MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Generation] How To Make Your Marketing Meme-tastic!
    While most marketers could swiftly identify, if not generate their own memes today, a quick history lesson may shed additional light on how and why these viral images got to where they are today. 'Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Meme Evolution.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 21, 2015
    [Generation] ISH 2015: The Biggest Tradeshow I’ve Ever Attended
    Topics covered included: the multi-generational bathroom; bathroom architecture in the light of demographic change; hygiene requirements for drinking water and efficient use of water as a resource. 'Source – Messe Frankfurt Exhibition GmbH / Pietro Sutera. By Matt Sonnhalter, Vision Architect. ISH Energy: Energy Efficiency Plus.
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Generation] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    Tip 3: Find the Right DNA Across Generations. DAWN: I think the most interesting thing that we have in this time and place right now is a wide range of generations that are in our workforce. And all the different experiences that each generation has had are really very different. Why is it so hard to find good people?
  • VIDYARD  |  MONDAY, APRIL 20, 2015
    [Generation] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    Truth #4: Pre-roll is about generating a click, not an impression. 'Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. Well, maybe not. Think of the last time you didn’t skip a pre-roll. Really?
  • B2B LEAD BLOG  |  MONDAY, APRIL 20, 2015
    [Generation] Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients
    'You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight And why wouldn’t people fill in the form to get your case study video or download a white paper?
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Generation] The business of data
    Furthermore, the information generated is not only valuable to the farmers, but to the farm cooperatives whose livelihood depends on the yields of the farms. 'Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Apparently, we all are!
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Generation] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    For marketing and sales, the factors that contribute to loyal customers are extremely important for targeting, prioritization, and other demand generation and lead management efforts. 'You can’t be competitive in marketing today without an eye for sales and customer experience best practices. vs. 2.8%). Can Your Sales Team Keep Up?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Generation] Hey Marketing: An Inquiry Is Not A Lead
    spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. Meaning you need 351 inquiries to generate a new customer. This also means you are likely not generating nearly enough inquiries. Demand Generation
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Generation] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    'Tweet Lead generation can take you on a long hike. Research compiled by the MarketingSherpa Lead Generation Benchmark Report showed, “marketing departments with a lead nurturing campaign reported a 45% higher ROI than marketing departments that did not utilize a lead nurturing track.”. It’s about progression. Can they prove it?
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Generation] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. 'A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Generation] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Why it matters: Nurture touches are an extremely important metric because they can help you generate higher quality leads, i.e. folks who are actually ready to buy your product. Lead Conversions/CPL. Nurture Touches. Site Visits.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Generation] Are You Advertising Your Urgent Care Clinics Online?
    One of the biggest challenges is understanding the direct impact from your advertising investment in terms of new patients generated, and call tracking can help with this. Why Urgent Care Centers. Promoting urgent care centers has become a priority for health systems recently. But why? and most of these are run by nonprofit health systems.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Generation] 6 Vital Features to Look for in Marketing Automation Software this Year
    Investing in a confusing platform is a waste of time, money, and resources that could be better spent generating quality leads. When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot. Marketers have to adapt to these changes.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Generation] 4 Types of Content Essential to Driving Leads
    Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. This means that the more you blog, the more chances you have to generate leads and conversions. 'In the world of inbound marketing, content is king. Moreover, telemarketing efforts are often futile. Blogs. eBooks.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Generation] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Then, CRO generates data that can have a real impact on your bottom line. '“Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Either way, we’re here to help.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Generation] 8 (Free) Google Resources B2B Marketers Need To Know
    PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. 'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes. What do you think?
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Generation] Today’s big branding issue: what should companies stand for?
    Social branding is “hot” with this Generation Y segment.  'The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. Since then, several events have shaken the credibility of this model. Like this post?
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Generation] Insights from the Marketo Summit
    B2B marketers must continue to advance their knowledge and understanding of strategic demand generation including how to apply context to big data, the use of business intelligence to optimize their programs and full utilization of marketing automation solutions like Marketo. It’s All About The Customer – And Marketing Must Respond.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Generation] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    So any machine-based approach to customer management has to generate personas, life stages, and content to be complete.* 'Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Generation] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    That is a critical element, because every customer has a different intent and the generational influence on that intent is a hugely significant factor.  Your engagement strategy must take into account customer intent and generational influences in order to create optimal opportunity for continued and high quality engagement.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Generation] Infographic: What’s Trending In Marketing for 2015?
    Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. 'It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%. webinars – 67%. Source: Uberflip.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Generation] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Generation] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 'Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! 30am Fun Run along the Embarcadero!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Generation] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Here’s the link to generate the button for your company page. You can also generate buttons for your Showcase Pages too. Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. 'When was the last time you evaluated your company LinkedIn page?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Generation] Email: Retention Strategies in an Acquisition World
    For so long the lead generation channel has been this open secret. Feeding the lead generation beast. DAVID : There is a lot of emphasis on lead generation. Prior to joining Act-On, David held U.S. and European-based senior management positions with Marketfish, Lyris Technologies, Blue Hornet/Digital River, and Yesmail. am too.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Generation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. 'I was reminded today of my own story of professional growth and development. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Generation] The 2 Most Important Concepts For B2B Content Marketing Success
    These are the five things that will determine if you have buyer personas that will positively impact your content creation, lead generation and sales. 'Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. But it doesn’t have to be that way.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Generation] Why Blogging Is More Important Than Ever
    Companies that generate 15 blog posts per month average 1,200 new leads per month. An additional benefit is, it may generate actual PR. Set yourself apart from the competition and become a relevant player in your industry by investing in blog content, and turning your static website into something dynamic and lead-generating.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Generation] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. 'Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Ever subscribe to a company''s blog to receive notifications when they publish new posts? The truth is you can''t have both.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Generation] Digital Awesomeness Series: A Day In The The Life
    B2B Web Strategy Lead Generation 'So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. think so, and you should too. As I mentioned in my last post , there are A LOT of misconceptions when it comes to salespeople.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Generation] Wistia or Youtube?
    You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. From a lead generation perspective, this is beneficial. 'Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Generation] Essential SEO advice directly from Google
    Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? 'This news directly from Google is old news for those of us in the SEO game. Function follows form? It seems to me that Google’s tired of our draft work. No more.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Generation] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    But there’s more involved in generating high, and highly relevant, organic search traffic. 'As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But It Works Nicely.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    8) To Write Content That Surprises, Shocks & Generates Shares, Pick a Fight. 'From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense. Be different.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. By including a call-to-action that links to a landing page with a form to download a piece of valuable content (such as a buyer’s guide), you may generate tangible leads that you can follow up with. Lead Generation 2) Increase Reviews.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Generation] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. 'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  Trim down before you scale . Cut the fat before you scale. Stay hydrated. Breathe.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Generation] 4 Measures to Find Out if Your Prospecting is Effective
    Ensure that all leads generated from webinars are associated with this campaign. Here is a link to a report that you can use to determine how you are doing – Lead Generation, Benchmark Report. '4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. I think you will find this interesting. If so, great!
  • VIDYARD  |  MONDAY, APRIL 13, 2015
    [Generation] A Complete Guide to Unleashing Employee-Generated Content with Video
    'When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. To give you an example, Vidyard’s might look like this: Are you producing employee-generated videos? Why Video? Blog Video How-T
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Generation] Would You Fire a High-Performing Sales Jerk?
    My recent Research Report is focused on a sub-set of lessons learned in Aberdeen’s recent findings published in Beyond the Quota: Best-in-Class Deployments of Sales Performance Management , specifically regarding the need to manage professional sellers in a holistic manner that considers more than just the revenue they generate.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Lead Generation Landing Pages Daily 'Just like some words are more persuasive than others, some designs are more persuasive than others, too. landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. 1) Motivation.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Generation] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Why aren’t more marketers focusing on generating revenue from existing customers? Most marketers are often measured on tactical metrics like the number of clickthroughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Expansion Metrics. How is customer loyalty trending?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Generation] Optimizing Lead Distribution for Higher Conversion
    'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. Lead Generation lead conversion lead distribution lead generation
  • DIRECT RESPONSE COACH  |  SUNDAY, APRIL 12, 2015
    [Generation] Generating a Lead vs. Buying a Lead
    never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing
  • VIDYARD  |  FRIDAY, APRIL 10, 2015
    [Generation] Use Video at Your Event to Engage Customers Even After It’s Over
    Here’s how you can turn conference assets into multi-purpose marketing assets that continue to drive inbound traffic, generate new leads, educate, and convert. Add email gates and custom CTAs to videos for additional lead generation or to encourage desired actions like requesting a product demo. Host an event? Right. Absolutely!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Generation] How to Achieve Clean Data in B2B Marketing
    Continuously generate new leads: Ensure that you’re always collecting a fresh cache of goods. 'Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. years. • Change of department.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Generation] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    In the end, Topic Data’s usefulness as a marketing tool lies in its ability to generate trend data on the many discrete consumer segments that together make up Facebook’s massive user base. 'Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. billion, by 2015. in 2014. in 2015.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Generation] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Messages have to fall into a specific sweet spot for buyers; relevant content, perfect timing, and engaging formatting have to come together to generate the most impact. Plus, your marketing automation platform can automatically generate reports on a preset schedule to keep all stakeholders up to date. 6.    Test Variables.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Generation] What Does Your Email Writing Style Say About You? [New Data]
    Older generations want to be perceived as more authentic, while younger generations want to sound smarter. 'Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait. Here''s what we found. Brevity is key, especially with older recipients.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Generation] How to Add a Secondary Axis to an Excel Chart
    Maybe you wanted to see the raw number of leads you''re generating from each channel and what the conversion rate of the channel is. 'Have you ever wanted to create a single chart for two different (yet related) pieces of data? But there''s a problem. Luckily, there''s an easy fix. How to Add a Secondary Axis in Excel on a Mac. Click here.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Generation] 7 Reasons CEOs Say Yes To Marketing Automation
    Top performing organizations “generate revenue equally from established customers and new customers, while average firms generate 70% of revenue from new acquisitions, and only 30% from the established customer base.” 'The marketing automation industry grew by 50% in revenue to reach $1.2 billion.” ” 3.
  • ANNUITAS  |  THURSDAY, APRIL 9, 2015
    [Generation] Increase Conversion Rates Via Content Alignment
    'A big challenge we often see in enterprise B2B demand generation programs is the tendency to rely on lead volume as a benchmark for success. The purpose of a demand generation program is to drive revenue, not leads, and the only way to truly measure success is revenue in the form of contribution to pipeline and sales. Lead
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Generation] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    In fact, the “content funnel” is key for IT services marketing , attracting relevant audiences and working to drive closer and closer engagements that qualify leads and ultimately generate new business. 'For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Generation] The Break Up: It’s Not You…It’s Your Website.
    B2B Web Strategy Lead Generation Web Design '[This post was written by a member of our Business Development Team, Claudia Peart]. Being a part of emagine’s Business Development team, I don’t get to actually work on our client’s websites; we like to leave that to our WordPress developers and awesome designers. Don’t blow it.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Generation] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line. Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. Click Create Your First Lead Generation Card. In 2012, 3.3
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 9, 2015
    [Generation] Lessons from the Mad Men
    Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. 'What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. We drink because it''s what men do.”. Be brave, be different.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Generation] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    This type of marketing is often categorized as performance-based marketing that rewards affiliates for the site visitors or customers they generate. That said, the dark side of affiliate marketing includes fraudsters who display fake advertisements to generate a paycheck. Demand Generation Trending The payoff is unclear.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Generation] How Often Should Companies Blog? [New Benchmark Data]
    The charts below show the impact that the number of published blog posts per month has on lead generation -- overall, divided up by B2B and B2C companies, and split up by company size. For our customer base, we found that an increased blog post publishing frequency correlated with more leads generated. '"Blog early, blog often.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Generation] I was called out on my social media BS and I’m relieved
    Related Stories 10 simple tweaks to generate more sales through blogs What is the ideal blogging frequency for your business? 'By Mandy Edwards, {grow} Community Member. Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let me explain why. At first I thought, “dang, this is a great post!”
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Generation] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. 'How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Use Google docs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Generation] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The comfort level stems from the fact that these tactics can be easier to measure, which means it’s simpler to prove to the CEO that these tactics are generating ROI. 'Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Generation] How Content Personalization Fits into Inbound Methodology
    Once you have a website established, you need to create content offerings and landing pages to generate leads. After you’ve created content to generate leads, the next step is to begin converting those leads into sales. 'Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Generation] How To Measure The Real Business Impact Of Content Marketing
    Content measurement is broken down into six sections: Brand Health, Marketing Optimization, Revenue Generation, Operational Efficiency, Customer Experience and Innovation , with a brand example or two to illustrate each point. 'By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs. Bottom line? Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Generation] New Research on Visible Experts? in Architecture, Engineering, and Construction
    This includes having a lead-generating website, a blog, webinars, and being active on social media. For more about how they can brand your business, generate leads, and take your AEC firm to the next level, download a free copy of the new research report Visible Expert Research Study: Architecture, Engineering, and Construction Edition.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 8, 2015
    [Generation] The benefits & impact of simplicity: a case study
    This bakery is both a revenue-generating business and a program for teen moms who need job training and experience to provide for their babies. 'As business leaders, we know that business is rarely simple. Whatever it takes, we all need to insure that our businesses thrive. Case Study: Women United in Philanthropy. How It Works. Why It Works.
  • FATHOM  |  WEDNESDAY, APRIL 8, 2015
    [Generation] The Basics of Higher Education Microsite Content Development
    From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping. If your site is all about lead generation, it’s important that in exchange for your leads’ information, you make a relevant, engaging offer.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Generation] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. 'Why all the noise about marketing automation? Lead management.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 7, 2015
    [Generation] 5 Ways Smart Landing Pages Actually Help to Increase Conversions
    'Every business owner wants to generate more and more conversions. Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Marketing and Sales Funnel Marketing Tips marketing targeted marketing
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Generation] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    All of us here at KEO Marketing enjoy helping local companies discover how they can use social media, search engine optimization and other marketing tactics to generate leads, promote their brand and, yes, attract quality talent. Those tools are the same ones companies already use to communicate with customers and promote brand awareness.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Generation] The Top B2B CMO Challenges
    As I’ve always said, especially in B2B marketing and lead generation, you have to prepare for a marathon with a strong determination to reach the big win despite small failures along the way. In one particular instance, I knew that the lead generation program we were running for one of our clients was not working as it should.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Generation] My Favorite Content Creation Tools for OEM Marketing
    Portent’s Content Idea Generator. Whether you want to take its silly titles at face value— content misdirection  is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. One thing is for sure when you use the Content Idea Generator—you won’t walk away with a boring topic.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Generation] Personalizing Content with HubSpot COS
    After creating the messaging and content you would like your target personas to see, you can begin measuring performance and fine-tuning to ensure your pages are optimized to generate results and provide the best user experience. 'HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Generation] 7 Modern Marketing Experience Takeaways
    'Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Generation] France’s Google is different than ours
    It’s amazing how many third party pages fill in the gaps, mostly via citizen generated media, reviews, and blog posts. 'I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly. Oh, wait!
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Generation] Content Creation- It’s Not All The Same
    Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. Blog Branding buyer insights content marketing Demand Generation Strategy Design Google Zero Moment of Truth Design.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Generation] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    successful social media strategy helps businesses increase brand recognition and loyalty, boost conversion rates, drive referral traffic and more, all in effort to generate sales. We also found that posts published during weekend night hours generated increased clicks. inches of snow to melt. Enjoy! Reevaluate Your Social Media Goals.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Generation] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    We even have a call to action button generator you can use to create call to action buttons to use in your emails and for your website. 'At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we put together a baker’s dozen of things you can do to fix your emails right now.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Generation] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. 'Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget?
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Generation] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Without well-defined lead management processes, your marketing automation platform – if everything else is working correctly – is generating a mass of contacts and leads that have nowhere to go. No Marketing-Generated Lead Goals – You Can’t Raise the Bar if You Don’t Have One. If you’ve invested in marketing automation software ?whether
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Generation] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    Content is posted daily and will teach you everything from A/B testing to growing your business with analytics to lead generation on your different marketing channels. 'I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Generation] 6 Steps To A More Successful B2B Sales Approach
    To take a more consultative approach to selling, here are six things to zero in on to increase your effectiveness : 1) Research – Every lead that comes in or that you generate needs to be researched. 'Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach.
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Generation] What Actually Counts As Content?
    Leads generated by eBooks are often of higher value as people are taking the time to look through your website and are clearly interested in your content, else they wouldn’t give away their information. 'What counts as content? The world of content is very vast and there’s plenty of room to get creative in the content you produce. Podcasts.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Generation] Nurturing Leads With Webinars: Awareness is Just the Beginning
    For example, while demonstration webinars are appropriate for bottom-of-funnel stages, they do not work well for top-of-funnel lead generation programs. 'The buyer’s journey has changed due to the high-quality information now easily available to prospects. But how do you guide a lead from the first inquiry to a lifetime of customer loyalty?
<< 1 2 3 ... 170 171 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...