• OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Generation] Tips for creating a solid B2B content marketing strategy
    Opentopic blog >> red-fern.co.uk B2B Content marketing, is a proven technique for increasing visitors, brand awareness and leads Nine out of ten B2B marketers strongly rely on content to attract new customers and increase b2b lead generation. So, B2B content marketing is the king! However, when it comes.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Generation] Mi6 Agency’s Top Charts for July 2016
    There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of July 4th. Sources.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Generation] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    For something as important as a brand logo, you really need to organize a content advisory or editorial team to generate and vet ideas. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show. Sponsor (37:00).
  • OVERGROUND B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] 5 New B2B Sales and Marketing Strategies
    helps generate qualified leads, but moves customers through the buyer stages. generate quality leads, but to deliver valuable insights along a buyer’s journey. 3. “No matter how the CRM industry evolves, getting the sales and marketing teams. marketing and sales leaders will help generate high-quality leads and maximize. Pretty.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Definitive Guide to Planning a New Content Initiative
    generate more leads” aren’t good enough. analytics platforms and look for the pages or posts that have generated the most traffic. Let’s take the first example of generating 2,000 sales-ready leads in 12 months. have 12 months to generate 2,000 leads, it means you really only have 12 opportunities. In that time, we’ve.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Content Methodology: A Best Practices Report
    generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Content Marketing Playbook: Strategy and Roadmap
    Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. Introduction 4 II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation] What is Predictive Marketing?
    Predictive marketing = predictive demand generation + predictive scoring
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Generation] Your Digital Marketing Career and Pokémon GO
    Oh no, one of your best clients is having issues with lead generation. These are paramount for successful lead generation, yet one crucial element is missing. Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. Or you still have the app open in front of you. Careers
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Generation] Fashion Influencer Marketing: What Good Looks Like
    User-Generated Content (UGC) and Social Influencer Marketing. User-generated content , including the plethora of blogs, tweets, podcasts, videos, photos, and other relevant posts created by fans of a brand, are incredibly powerful tools used to support the fashion influencers in the industry. million Instagram followers and 1.2
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Generation] Why a Single View of Your Customer is Vital for Success
    By combining changes in technology, data, culture and mindsets, a company can leverage the single customer view to generate new benefits and opportunities while increasing its competitive advantage over those companies that still have not unified their customer viewpoints. Let Oracle help. Cross Channel Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation] 6 Types of Transactional Emails That Every Email Marketer Should Know
    No matter what industry you’re in, transactional emails can help you generate more revenue, build brand loyalty, and improve your email deliverability. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward?
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Generation] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Check out these proven ways to leverage marketing automation beyond traditional demand generation email marketing. If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). An example would be an advertising message, or an email with a coupon.
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Generation] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    Did the leads generated by this campaign eventually convert to opportunities? It’s easy for marketers to look at their budget as an end in itself. "We have [this] much money to market with, so let’s use it." At the end of the quarter, marketing teams often scramble to spend the remainder of their budgets. Test first, spend second.
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Generation] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    Engage across generational divides. An important place to begin the succession planning process and ensure critical skills transfer is to engage and empower your teams across the generational divides. Any Industry High Growth Lead GenerationDocumenting and understanding key processes and techniques. What do you think?
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Generation] Top 10 Marketing Automation Mistakes
    However, you can choose your own email branding/tracking domain (referred to as CNAME) and map that domain to the auto-generated domain created by the platform. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Launching lead scoring too soon. irrelevant.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Generation] The Psychology of Viral Content
    Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. The result? Notice anything Chip, Dan, and Jonah would agree on?
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Generation] What are the building blocks of a lead generation strategy?
    That’s what a lead generation strategy is really all about. So what are the building blocks of a lead generation strategy? demand generation strategy must map directly to the sales funnel to be effective, which is why most B2B content marketing initiatives miss the mark—they don’t understand sales process. Content Strategy
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Generation] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This post is a great idea-generator to provide some fodder for what those goals might look like in content.  . 2.  Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. Like a lot, a lot. Flat out.
  • LEAD LIAISON  |  THURSDAY, JULY 21, 2016
    [Generation] Buzzwords in Marketing Automation: Lead Scoring – The Fast Way to Convert Leads
    Buzzwords in Marketing Automation Lead Management Lead Scoring Revenue Generation Blog Sales and Marketing Tools buzzwords Marketing AutomationIn order for marketing automation to be successful, you need to understand the quality of your leads. Lead Scoring 101 – How It Works. That’s where lead scoring comes into play.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Generation] How most Social Media experts are wrong about LinkedIn
    By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. Like this post?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. SaaS companies offer a simplified or temporary version of their service (for free) in order to generate leads, kindle interest, and build credibility. So what? Over 4.9
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Generation] Does Your B2B Marketer Plagiarize like Melania Trump?
    Since 1997 we’ve been creating original marketing messages, campaigns and content to generate results for our clients. It is not OK to copy other marketer’s stuff. Ever. I had a personal experience with this when one of my attorney clients told me about Copyscape.com. think re-purposing is brilliant. Here’s an example.
  • EMEDIA  |  WEDNESDAY, JULY 20, 2016
    [Generation] 3 Lessons B2B Content Marketers Can Learn From Pokémon Go
    Pop Culture Content Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesSuccessful content marketing, like catching all 151 Pokémon, requires dedication and perseverance. Want to be the very best, like no one ever was? Successful content marketing, like catching all 151 Pokémon, requires dedication and perseverance.
  • VIEWPOINT  |  WEDNESDAY, JULY 20, 2016
    [Generation] A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results
    The lead generation and qualification work we do for this client yields slightly less than a 5% lead rate. I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Generation] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Generation] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    The digital marketer’s goal is to generate high quality leads at lowest cost using existing resources (content, people etc). Likewise, marketers can look at keywords that generate the highest engagement on organic channels and use those keywords in their tweets as hashtags to drive engagement. The World of Local Optimization.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Generation] Introducing Analytics for PDFs (and More!)
    It generates, captures, and converts higher-quality leads by: Embedding lead capture forms at any point with high engagement in the download—thus optimizing for high-quality lead capture. Brands produce a lot of content, and Contently is no exception. To solve that, we launched Contently’s newest product, Document Analytics. What is it?
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Generation] Buzzwords in Marketing Automation: Landing Page
    Buzzwords in Marketing Automation Revenue Generation Blog Sales and Marketing Tools buzzwords Conversion Rates Landing Pages Lead ConversionLanding Pages: its meaning and how to apply it. part of the series Buzzwords in Marketing Automation. What is a landing page? So we should start there. – Search Engine Land. Downloadable content.
  • BIZNOLOGY  |  WEDNESDAY, JULY 20, 2016
    [Generation] Content marketing and SEO, a relationship of evolution
    While maintaining the progress and success of multiple concurrent campaigns, Tyler oversees the strategies, execution, and overall quality of the resulting backlinks generated on behalf of a variety of clients. Does your current content marketing strategy stand alone? It’s not a chicken or the egg scenario. Thanks to all our sponsors!
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Generation] Key Takeaways from DGR’s Sales Enablement Tech Report
    If you were on the fence about whether sales enablement tech really makes an impact on lead generation and conversions, you might be surprised to learn that it does. Because while one team might be focused on generating new accounts, the other might be focused on customer satisfaction. Why does this happen? Case studies. eBooks.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Generation] 6 Success Factors for Adopting Marketing Automation
    This means you should have an ongoing program of lead generation to build your list. You can leverage marketing automation to capture new leads with your lead generation programs, while you’re building your list. Learn more about growing your email marketing list in this free eBook. #4: Prepare your lead generation strategy.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation] The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
    However, although negative emotions like hate, reproach, and resentment were reported far less than positive emotions, our data indicates that they can still generate a viral hit -- you just have to strike the right combinations of arousal and dominance. These days, we’re inundated with digital noise from the moment we wake up. Intrigued?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 20, 2016
    [Generation] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […]. The post Optimizing Your Website for Lead Generation appeared first on Marketing Insider Group. Establishing an online presence is no longer a nice-to-have, but a necessity.
  • 3D2B  |  TUESDAY, JULY 19, 2016
    [Generation] The Secrets to Engaging Business Buyers on the Phone
    Instead, Sue might say, “We’re a global teleservices company that generates leads for our clients. In fact, when we partnered with a world leader in enterprise software to generate and nurture leads, we produced 17,000 leads, of which 85% were accepted by sales.”. "Stop selling. Start helping." — Zig Ziglar. Stop selling.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Generation] 6 Brand Value Strategies to Promote Your Firm
    SEE ALSO: The Lead Generation Process: How Content Marketing and Lead Generation Work Together. 6. Most professional services firms experience a natural ebb and flow in their business cycle. During slow times, firms focus on marketing efforts designed to attract new clients and grow the business. Speaking engagements. Sales training.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Generation] Ebook Analytics and What We Didn't Expect to Find Out
    If a form fill equates to a “lead” at your organization, then the number of downloads also equals the number of leads that eBook has generated. Based on attribution tracking, we ran reports that showed how many of the “leads” generated by these eBooks eventually turned into opportunities. And this test case was no exception.
  • RADIUS  |  TUESDAY, JULY 19, 2016
    [Generation] How To Improve your Content Marketing With Predictive Scoring
    Nowadays content marketers are generating too many inbound leads for sales. In addition, content marketers can also use predictive scoring to see how many top tier prospects were generated from your content, so you can optimize future content marketing efforts. That’s where predictive scores come into play. What Is A Predictive Score?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Generation] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Cats Who Code and Smashing Magazine are two amazing publications, whereas, if your team is interested in attending some conferences, we recommend OSCONGenerate and Generate San Francisco. Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Content Strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Generation] 20 Online Marketing Tools That Boost Campaign Results
    It’s also critical for us when generating content for our Chinese site as it allows us to better understand the market from both countries. TagCrowd is an online application that generates word clouds to better visualize word frequencies in any given text. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [Generation] The (Almost) Lost Art of Listening in Demand Generation
    But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. Formats-.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Generation] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Hack #4: Encourage User-Generated Content. User-generated content is valuable in more ways than one. User-generated content is powerful as it demonstrates in a very public and authentic way that your audience is engaged. common misconception is that user-generated content just “appears.” Content rules!
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Generation] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When was the last time you thought about the difference you’re making in the lives of your customers?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [Generation] B2B Lead Blog Starts a New chapter
    Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to  Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find resources and practical ideas related to lead generation for complex sale. You may have noticed the B2B Lead Blog has a new look.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [Generation] New Chapter for the B2B Lead Blog
    Over the next few months, I’ll be starting a business and working on my next book, a sequel to  Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. You may have noticed the B2B Lead Blog has a new look.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Generation] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Frost & Sullivan credited Vidyard for success in several areas: Transforming viewers into customers : Vidyard goes beyond basic video analytics to generate unique insights on each viewer and help businesses qualify more leads and convert more opportunities. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Generation] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Generation] The 17 Best Keyword Research Tools for SEO and SEM
    Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. and Amazon.com.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2016
    [Generation] Easy Ways to Increase Registration and Attendance for Your Webinars
    Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s […]. Content Marketing
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Generation] Are Ads Worth the Investment? [Free ROI Calculator]
    Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Measure this by assessing the quality of the leads generated after the campaign. Marketers considering ads always ask me the same thing: “How much should I spend?”. Ready to give it a try? How to Plan for Ad Spend Success. Bingo.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Generation] Famous Content Marketers Tell How They Generate Ideas
    The post Famous Content Marketers Tell How They Generate Ideas appeared first on Opentopic. Opentopic blog >> searchenginepeople.com Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Marketing ROI Cmo marketing roi
  • DIRECT RESPONSE COACH  |  MONDAY, JULY 18, 2016
    [Generation] My new-found appreciation for PURLs
    When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. But still a gimmick. My reasoning: even if you [.].
  • MARKETRI  |  MONDAY, JULY 18, 2016
    [Generation] Don’t Start a B2B Inbound Marketing Journey with marketing automation software
    All you need to do is buy marketing automation / lead generation software to kick-start your efforts. You’ve probably heard about Inbound Marketing, a promising, digitally driven modern methodology that “pulls” leads into the sales funnel by attracting them with interesting and useful information. No more once-and-done, overpriced ads.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Generation] Announcing The 2016 AdWords Industry Benchmarks Report
    It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? Industry Average Cost Per Opportunity Generated From AdWords. AdWords has long been a critical channel for certain B2B industries. Too often, B2B marketers don’t have a full understanding of what happens after a lead is created.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Generation] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Drupal 8 integrates with email, analytics, marketing automation, CRM and other business software to create a seamless transition from content to lead generation to sale. Drupal 8 is a marketer’s dream. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. Speed Matters.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Generation] 5 Content Marketing Trends Sweeping Europe
    With 1,000 images and 160 videos at its disposal, Adidas doubled its YouTube audience, attracted over a million new fans on Facebook, and generated 2.1 And the @brazuca Twitter account grew by 603 percent, generating over 530,000 user interactions. million consumers and generated 170,000 social interactions. Mobile video.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Generation] Breaking Down the Fundamentals of Account-Based Marketing
    In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! Why does it matter?
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Generation] Understanding the Stages of Your Sales Funnel
    While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Blog Buyer's Journey Lead Management Lead-Generation Marketing Sales Sales FunnelThink of a sales funnel as a device you can use to create customers. Stages of a Sales Funnel.
  • TONY ZAMBITO  |  SUNDAY, JULY 17, 2016
    [Generation] How Understanding The Goals And Intent Of Buyers Can Transform Marketing
    In order to generate improved online engagement, content design, and sales conversations, organizations need to gain a deeper understanding of the intent behind tasks and activities.  At the same time, come to grips with how certain intentions are related to specific goals.  Transformation by Yu Luck. Tasks Versus Goals. Transform Marketing.
  • HINGE MARKETING  |  FRIDAY, JULY 15, 2016
    [Generation] Why Personal Brand Building Shouldn’t Scare Employers
    Undoubtedly, generational shifts within the workplace are affecting many firms as Baby Boomers retire, Generation X settles back into a set career path, and Millennials seek to find their dream jobs. Brand building should be a crucial part of any firm’s business development process. Higher growth and a stronger firm brand.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Generation] All 11 Marketing Attribution Models, Explained
    That’s because in a marketing analytics system built around lead generation, like a marketing automation platform, the website session where the lead was created is the first session where data is tracked and measured. In this post, we’ll dive deeper into all 11 attribution models and explain the pros and cons of each. 1. Linear Attribution.
  • B2B LEAD BLOG  |  FRIDAY, JULY 15, 2016
    [Generation] 5 Things Your Marketing Strategy Could Be Missing
    As long as you’re generating leads, isn’t that all that matters? It’s easy to get trapped in a marketing rut. After trying a variety of tactics, you settle on what’s most comfortable and don’t strive to continually improve upon your strategy. After all, how off-base could your strategy be?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 15, 2016
    [Generation] How to deal with change stress and be a better marketer
    We need to navigate creating more content, generating more leads and achieving more results. As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding. We’re dealing with an explosion of touchpoints, channels and marketing technology. Even our customer buying process has changed. Be more reflective.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Generation] Interactive Content Marketing Weekly Roundup: July 11-15
    And when your sales team begins to rely on that content as a major part of the sales process with each customer, that is when you can track actual revenue generation. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • BIZNOLOGY  |  FRIDAY, JULY 15, 2016
    [Generation] The EU brand, Brexit, and millennials – a lost opportunity for all
    It was the sense of community and connectivity that defined this Generation Y, known as the first digital generation. this Generation Y in Europe has frustratingly not yet fulfilled its potential for significant change in the political spectrum. The Generation Y today represents the biggest voting bloc in the U.S.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Generation] Your Buyers Are Basically Pokémon, So Level Up
    While the example below shows a storefront and the potential for retail locations, for B2B marketers, you can consider adding a Lure Model to your location at a tradeshow to generate leads. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation. And I’m not alone. It was installed on 10.8
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 15, 2016
    [Generation] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Content Marketing
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Generation] 8 Killer Tips for More, Better, Earned Media
    Some companies are creating earned media strategies that are generating amazing levels of engagement, revenue and lead generation. Key takeaway: Allow consumers to see themselves, or something else that feels very personal, in your product to generate more earned media. 2. Target: User-Generated Videos.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Generation] The Secret Source of Agency New Business
    We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. So what if there was a better channel to generate leads and sustained revenue for your firm? What if we are approaching agency new business all wrong? our firms?
  • BIZIBLE  |  THURSDAY, JULY 14, 2016
    [Generation] How To Create A Winning Demo Video For Your B2B Website
    demand generation product marketingEver wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask. In Western culture it’s because a red door is inviting and welcoming, which is a perfect symbol of what a front door should be. It’s also a great symbol for what your website’s demo video should be.
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [Generation] Cutting Through the Content Clutter
    Content marketing in B2B is really about generating more one-to-one conversations with qualified prospects, and doing it digitally gets us into opportunities that we would have missed otherwise. Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. They were tailored.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Generation] 6 Tools for Automating B2B Social Media Marketing
    It shows you results across social media, Reddit, and other user-generated platforms. Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. That doesn’t change, no matter the target audience. Below are some tools that can help you research, schedule, and monitor.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Generation] No I Do Not Want To See Your Demo
    The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. 
  • SNAPAPP  |  THURSDAY, JULY 14, 2016
    [Generation] Do-It-Yourself Design: Picking Fonts and Colors
    Coolors is a website that allows you to quickly peruse through various color combinations by generating combinations that work well together. By clicking the space bar and locking the colors that you like, you can generate the optimal palette in no time.  .  . What creates this design obstacle? Too many colors to pick from. Fig. 4).  .
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Generation] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    For example, my team initially leveraged a Gartner report as a didactic piece to drive awareness and support lead generation. Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens  before  you even know who they are. Listen! Our solution?
  • INFER  |  THURSDAY, JULY 14, 2016
    [Generation] Introducing Infer Form Monitor: How a Simple Marketing Challenge Sparked Internal Innovation
    In the spirit of idea generation and innovation, we want to share our learnings with our friends in the broader marketing community. For example, if your website is generating a ton of traffic, that load can take a toll on a system. As it’s often said, necessity is the mother of all invention. Tell us about yourself.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2016
    [Generation] 9 Pieces of Advice To Write Catchy and User Generating Content
    The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group. Content might not be king, but it sure is your kingdom. For that reason it’s important that you focus first and […]. Content Marketing Blog Content content creation content strategy content writing
  • ACT-ON  |  THURSDAY, JULY 14, 2016
    [Generation] How Developing a Sales Team is Like Professional Football
    Successful reps must make sure that every single day that they are working, they appreciate the value of the remaining time, or the lack of time, in order to make sure tasks are being prioritized and placing top ranking revenue-generating activities above all else. And that’s a lot. That is the expectation I set with my sales team.
  • LEAD LIAISON  |  THURSDAY, JULY 14, 2016
    [Generation] Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder
    Feedback indicated that there was a need for an easier interface when creating forms within Lead Liaison’s Revenue Generation Software® platform. Prior to this new generation form builder, customers would have to create separate style sheets. World’s Easiest to Use Web Form Builder. This upgrade is no different. About Lead Liaison.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Generation] Is Marketing Automation Right For You?
    Joint planning, close cooperation and constant communication between sales and marketing are the key to effective demand generation. Generating and following up with leads should be a shared responsibility between sales and marketing. Lead Generation Marketing Automation B2B education evaluating automationLevel of difficulty.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Generation] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Companies that focus on using social not just for brand awareness and generating leads, but also reaching out to nurture those leads build connections that result in much higher returns.
  • EMEDIA  |  WEDNESDAY, JULY 13, 2016
    [Generation] 10 Star Trek Quotes to Beam Up Your B2B Marketing
    Marketing Calendar Content Lead Generation Star Trek Blog Blog Post Content Marketing Homepage B2B Resources H2HTake a few lessons from Star Trek to improve your navigation of the B2B galaxy. There comes a time in a B2B marketer’s career that they need to look beyond the traditional resources for inspiration.
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Generation] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    How chat apps are creating a whole new internet experience for a new generation of consumers. The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.
  • LEANDATA  |  WEDNESDAY, JULY 13, 2016
    [Generation] Opportunities, Marketing Touches and The Power of One
    So when I generate a Report with Campaign as the grouping, I can get an accurate measure of the Opportunities influenced even if a campaign has multiple touches onto that Opportunity. There’s a lot of value in building reports in native Salesforce with an object and its child objects. You would think that this would be easy to show.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 13, 2016
    [Generation] Millennials Want to Identify with Brands and Their Content
    Millennials are officially America’s largest generation. With the Boomer generation in decline, Millennials are expected to remain the dominant generation for decades to come. The market potential for the Millennial generation is staggering. Time once called Millennials the “Me Me Me Generation.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Generation] 5 Ways to Win with Web Personalization
    Many companies have already turned to vertical marketing on their websites to deliver relevant messages that not only nurture and educate visitors, but also generate more leads and conversions. ABM is a marketing initiative that focuses efforts on the accounts that are most likely to generate revenue or have other strategic importance.
  • KAPOST  |  WEDNESDAY, JULY 13, 2016
    [Generation] Viral Content: The Emotional Triggers That Make Us Click “Share”
    However, our data indicates that they can still generate a viral hit—you just have to strike the right combinations of arousal and dominance. When outlining your next campaign, keep some of these insights in mind: An element of surprise can generate massive shares for any piece of content. So what’s the secret? be emotionally complex).
  • PUREB2B  |  WEDNESDAY, JULY 13, 2016
    [Generation] Account Manager
    The Account Manager promotes customer satisfaction and loyalty by demonstrating an understanding of customers’ lead generation goals/objectives, serving as the internal voice of the client and working hand-in-hand with the assigned Salesperson to identify PureB2B products and services that help clients meet their business objectives. Career
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Generation] Batman, Pokemon, and an essential lesson from the heart of marketing
    Like me and Batman, Pikachu and company has its own generation of passionate fans. Because the desire for the product was “pre-loaded” into an entire generation. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. dwelled in a cardboard Bat Cave.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Generation] How to Design an Employee Mentorship Program That Doesn’t Suck
    Marla Kaplowitz , CEO of MEC North America, applied for the mentorship program stating that she “wanted to connect with today’s tech-savvy generation to better understand how they are truly using and connecting with new and emerging tools and technology.” entees earn more money and experience more satisfaction in their work.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Generation] How to: Turn raw customer data into revenue
    Opentopic blog >> b2bmarketing.net Michael Corcoran, CMO, Information Builders, presents four ways B2B marketers can monetise their data The adoption of cloud, mobile technologies and social media is generating immense volumes of data. Gartner. Marketing ROI Cmo marketing roi
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Generation] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    It does not do marketing and lead generation for you, but rather assists with scaling already successful actions. 2) Building marketing messages around the real, live person at the end of the campaigns, i.e. building personalized, relevant content. After all, they’re both used to send emails, right? and automate repetitive tasks. Information.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Generation] 15 Effective Ways to Reduce Cost Per Acquisition
    Temporarily Stop Targeting Locations That Generate Little to No Sales. Paid marketing campaigns such as ad groups, keywords, and other ads that have not generated any sales in recent months should be stopped for now, at least, until you’ve come to a data-backed explanation as to why these campaigns have not been helping with conversions.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Generation] 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand
    Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.” In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. ” (Kids just don’t drink moonshine the way they used to.) Also, a love of challenges.
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