• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • BIZIBLE  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Measuring the Customer Journey from Leads to Revenue
    We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue. But how do you get there? Attracting New Visitors. Do your research and test constantly. Driving High Quality Leads. Conclusion.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Ideas to Increase Email Campaign Open Rates
    More email recipients presumably meant more online lead generation. There was a time when companies treated their email marketing and online newsletters as a numbers game. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns. Digital Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] 3 Ways Marketing Automation Changed My Life
    To generate email campaign lists, I ran SQL queries, isolated leads for each email (usually 15 emails a week, meaning 15 lists needed to be pulled), and then sent those lists off to IT to be processed overnight and tagged appropriately so we could track them on the back-end. Think about it. Yes, at this point, I had no patience left.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Getting Attendees Involved in the Content Mix
    How user-generated content makes brand experiences better
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Generation] Back to Basics: How to Write an Effective Business Blog
    Another consideration to help you generate ideas is: What is the overarching goal of your blog? Today we are going to get back to one of the basic elements of digital content marketing: blog writing. want to address some of the most common questions here – specifically as they pertain to business blogs. What should I write about? they ask.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] 5 Great Pinterest Marketing Resources
    Elna Cain produced this great article at Blogging Wizard highlighting some great tips for generating traffic to your blog using Pinterest. Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. But what if you spent just a little more time on Pinterest?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] The New Era of Phone Marketing in Professional Services
    typical firm that used phone marketing in their marketing mix generated median revenue of $20 million, had 60 full-time employees and 3 full-time marketing employees. Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] Matrix of 31 Marketing Funnel Metrics [Infographic]
    The matrix also shows which buyer journey stages the metrics measure, the type of data the metric produces, and the martech solution(s) responsible for generating the metric. However, these metrics can quickly outlive their usefulness when marketers begin asking questions like, “How much revenue did this channel generate?”
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] The 26 Best WordPress Plugins
    lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] The Stories Behind 5 Social Networks That Never Caught On
    Are these brands getting lots of engagement with Twitter polls, Instagram user-generated content contests, or Facebook Live videos? What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. Source: VentureBeat.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2017
    [Generation] Step-by-Step Process for Creating Captivating Visuals for Social Media
    One of the most effective ways of making an impact and generating more engagement with your social media content is by including compelling […]. Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Content Marketing
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Are you Ready to Sell to the Business Instead of Just to IT?
    In the past, IT professionals would generate all the innovative tech ideas, investigate options, and play the decisive role in solution selection. According to the latest research from IDC, 58% of technology purchases are now driven by the business, versus only 42% controlled by IT. So the big question: 1.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their content to the next level to drive lead generation success.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Why Agencies Should be Using Custom Facebook Audiences
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. Finding Lookalike Audiences.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Go Where Your Customers Are – Wise Words from Sweta Patel
    Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. Lead generation starts with reviews. Enjoyed reading Sweta Patel’s insights on demand generation?
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] A guide for mid-career informational interviews for marketing technologists
    Dear Ella, So you’re no longer the young college grad eagerly soaking up insights from the more experienced people who love to give a leg up to the next generation. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. have reached out to a few people to ask for informational interviews.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Improve Customer Experience and Email Deliverability With a Preference Center
    The messaging will prove more relevant, generate higher opens, clicks and conversions. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager
    Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. They consume your content, click on your pay-per-click (PPC) advertising campaigns, and visit your landing pages. Lead Nurturing
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Why is Email Authentication Important?
    Revenue Generation BlogEmail authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Still don’t fully understand the concept? We can help break it down for you.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Where Retailers Fall Down: Mobile Marketing and Newsletters
    After a visit is a great time to begin thinking about creating conversations and soliciting user-generated content. Digital marketing for retail brands is about as close to the Wild West as it gets. From their humble beginnings in catalogs and coupon clippers, many retail-marketing teams have grown into juggernauts of efficiency. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] Three ideas to end the social media poison
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. Goals vs. Barriers for Lead Generation. eMarketer Effective Lead Generation Tactics.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] A Complete Guide To The Buyer Journey
    Through a focus on education and ingredient sourcing, he helps a younger generation of foodies learn what to look for when shopping for the luxury food. For example, consider the following traffic numbers for two keywords: Account based marketing vs. lead generation [ monthly search volume: 200 ]. Developing Good Storytelling Skills.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. Answer pressing questions about lead generation tools, resources, and best practices. But since then, things have changed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] Why You Should Always Have an Active Branded Campaign
    Brand loyalty clearly goes a long way in the lead generation space. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Final Thoughts.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] The ‘Less Is More’ Content Strategy
    Even for sites with a median of over 500 shares, which is rare, it would take over 80 posts to generate the same number of shares. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Referenceable content.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] 5 Smart Ways to Automate Your Marketing
    How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? I’m not talking about just the first initial download. Need to do more with less? It’s a common challenge for marketers today. It’s time to become more efficient. Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Generation] The 21 Best Content Curation Tools
    Create and source user-generated content fast with simultaneous collaboration. Share the latest content in your industry, generate backlinks, and avoid copyright issues. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. Google Review Count:  350. GetApp.
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Generation] 15 Creative Lead Generation Ideas to Try
    The whole lead generation process is tough — especially when you only rely on traditional methods. What if you could still reach your lead generation goals using methods that actually add value for. The post 15 Creative Lead Generation Ideas to Try appeared first on Opentopic. Brands & Marketers
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Generation] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    As further confirmation that lead generation is the focus of the B2B market, driving more leads is ranked as the second most important digital marketing objective (23 percent). Measuring and proving ROI (24 percent) and generating enough leads (16 percent) were also named as top challenges. B2B Marketing News Industry News
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Generation] Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy
    They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Generation] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Wearable tech turns each of us into mobile data-generating machines. Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution. Big Data won’t be a “thing” very soon.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Generation] How to Become a Household Name
    healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Generation] B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects
    Demand Generation B2B B2B Marketing content consumption content consumption gap Content Marketing demand generation lead generation Sales Alignment Sales FunnelYour Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. All is well in […].
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Generation] What Makes Act-On Different?
    Our platform goes beyond traditional marketing automation, beyond inbound marketing, and beyond demand generation to support you at every stage of the buyer’s journey, for true lifecycle marketing. You get an easy, next-generation platform that marketers love. And here’s why: 1. Enabling Long-Game Strategies. Act-On is different.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Generation] How Personalization Affects Lead Nurturing
    It’s hard to argue against a 50% increase in sales leads generated at a 33% lower cost per head, according to Forrester Research. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. People now expect a level of relevance that goes beyond general interests and target market fit.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [Generation] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Generation] This Week in Content Marketing: Medium Picked the Wrong Business Model
    According to TechCrunch , generating a strong source of revenue through subscriptions would be critical to the company’s stated goal of distancing itself from advertisement-based publishing models. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] The Rise of Mobile Banking
    Millennials aren’t the only generation choosing to automate their finances. I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. wondered if there was an app I could have used instead. Banks are not.”
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] Infographic: How Event Marketing Can Boost Your Content Strategy
    You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Internet users are bombarded with ads on almost every app, website, and social platform. Say you want to establish your company’s expertise in B2B software.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] Why Interactive Content Matters for Agencies
    Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. It simply does not work as well as it used to. And even when they do download, the content may end up sitting on a computer desktop and never end up being read.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] Social Media 101: Managing your social media presence
    It’s great for making new connections, generating leads, and building your brand. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! LinkedIn. Twitter. YouTube.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] How to Run a Successful Webinar from Beginning to End
    If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. 3. Keep an eye on its performance over the next few months to see what kind of pipeline it’s generating, and use this information to inform your decisions about future webinars. Plan Your Content. Promote Across Channels.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    Lead generation and sales are the two most important goals. Lead generation is actually rated as more important to B2B marketers than sales, at 85% v 84%. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? just want to let you know that the water is fine!
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    By starting a channel dedicated to social sharing, it'll be easy for employees generate more visibility around their posts containing the hashtag: DrumUp. It's getting harder and harder for companies to attract and retain the right people. For this reason, many employers are looking internally to their existing team for support. Intrigued?
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Generation] Seven Best Practices for Building and Growing a Subscriber List
    These experts are: Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] An Email is Not a Campaign: the Case for Integrated Marketing
    But executing campaigns – and lead generation channels – in this manner not only robs them of their potential, it’s also a very expensive way to generate leads. The risk from an integrated campaign is much less because you’re not putting all your demand generation eggs in one basket, as it were. We all make compromises.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] Why Measuring Success on Cost Per Lead is a Huge Mistake
    In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. It incorrectly emphasizes cost over ROI value.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] Industry Conferences and Seminars: How to Extract their Real Business Value
    Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. In many respects, a conference simply provides a legitimate reason to communicate with those individuals who are most important you.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] Better built than bought – how to build your email marketing list
    They are all even more eager than you are to protect their standing as good email citizens, and will come down hard on you if you generate more than a small fraction of a percent of spam complaints. (We’ve also seem ESPs suspend accounts when a large list of addresses is imported, as when moving from one ESP to another. Here’s why.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Outline Your Needs First. Conclusion.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] 75 Interactive Infographic Examples to Inspire 2017
    Will this generation change the ways we buy and sell? great example of how to use interactive content to better engage your audience and generate qualified business leads. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, And, for good reason. Music Map.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] Lead Nurturing’s Biggest Challenges
    If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. Start with these key performance indicators to help build your next lead nurturing campaign and to optimize your current lead generation strategy.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Also note -- most, if not all, of these engagement strategies cross-apply between demand generation and account-based marketing. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] How A CMO Uses Storytelling To Engage Audiences
    Olenski: How do you define Demand Generation? Duerksen : Demand Generation is anticipating and responding to the needs of a target market with tactics aligned with product, sales and support to enlist customer advocacy and enable inbound discovery. First thing that comes to my mind hearing that is a lot of data being generated.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] 5 Steps to Market to a New Vertical
    Start Your Demand Generation Engine. To scale your vertical strategy, demand generation is instrumental in driving qualified leads for the chosen segment, engaging them, and nudging them to the next stage of the customer lifecycle. Revenue: The revenue generated from closed won opportunities since the programs started.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] It’s Time to Stop Marketing to “Millennials”
    Inside our generation, you’ll find more subsets than previous generations could ever have imagined. Generation Generalization. Let’s look at a handful of the most prominent factions of the next generation. 1. “Here we go,” I thought. Another marketing meeting. Meeting after meeting. millennials.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation] Apply Yourself: 28 Marketing Awards Worth Going For
    They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. “Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.” So go ahead -- apply yourself. This U.K.-based
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] Scaling Inside Sales for New Product Introductions or Market Expansion
    Today, there are a couple of approaches to B2B sales — traditional lead generation and, a methodology that’s becoming increasingly popular, account based sales development. Whether you choose lead generation, account-based sales development or both, you need to define your sales process. As a result, you capture a lead. Tele-Services
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] How to Evaluate Demand Opportunities in 5 Steps
    This is calculated by starting with desired profit margins, and then backing out all the way to lead generation: profit margin > deal size > win rate > opp conversion rate > cost per lead. You must calculate how many impressions it takes, on average, to generate one click. Identify CPL (CPL). CPC-to-CPL. CPM-to-CPL.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] How to evaluate a B2B Inbound Marketing Agency
    Landing Page Conversion Rates –  A landing page that does not generate leads is useless, no matter how much traffic it gets or how beautifully designed it is. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency. Adherence to Your Goals and Objectives. Tracking of campaign KPIs.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] Interactive Content, Marketing Automation, and the Engagement Economy
    Once the user’s results are generated, the data collected during the interaction can be leveraged in automated sequences, like a personalized follow-up email drip campaign. Let’s get on the same page and address a few key questions: What’s working today in marketing, and how is it different from past tactics? What Works Today in Marketing.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    If you are not able to generate a higher volume of leads at the top of the funnel, you have to look upmarket towards higher ACVs in order to to grow your business. Techseen: In August this year, Infer introduced a behavior scoring offering to help companies accelerate revenue generation by supercharging their ABM programs.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Decide which new report types you’ll want to generate, as well as which types of data from which martech solutions are necessary to assemble those reports. properly functioning trigger will port over existing leads to contacts, and it will also correctly categorize future generated leads according their respective contact and account.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] Going Global? A Video Marketing Strategy Is Your Key to Success
    In other cases, brands are leveraging video by encouraging user-generated content. Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. Video has an advantage in that it is primarily visual, which means it can help bridge language gaps.
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] Marketing’s Evolving Accountability and The Future of Content Analytics
    We saw a need for a next generation, intelligent way to deliver customer experiences. Even if you see a pain point resulting from technological or generational gaps, if people are happy doing what they’re doing, your idea may not always resonate. Read on for the rest of our conversation. What lead to the founding of Cintell?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] How to Leave Voicemails that Generate Results
    Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Don’t be tricky. Be persistent.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for business strategy, sales, marketing and revenue generation. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Generation] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    An attribution report organizes channels based on revenue generated in a speific time frame. The report we use get a high level view of marketing performance is Touchpoints Generated by Channel. This report helps us focus in on certain channels and generate answers. How Much Do You Undervalue Marketing? Conclusion.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Generation] The Branding Process for Professional Services Firms
    successful internal brand launch also generates critical support for and excitement around your new brand.  . The biggest value of the external launch is its potential to generate concentrated attention—even if it’s short lived. A new brand’s introduction to the world is a chance to make a favorable first impression. Brand Identity.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Tips for Using Video to Increase Social Media ROI
    For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. Follow the tips above, and your brand awareness, lead generation, and conversions will be all the better for it! Videos are the most engaging content used in modern campaigns.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Generation] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Every silo – whether it's a channel silo or a marketing app silo or an internal organizational silo – both consumes and generates data. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Data-Driven Marketing
  • OPENTOPIC  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]
    Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. The post Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC] appeared first on Opentopic. PPC agencies like Straight North know this all too well. Brands & Marketers
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Building a Loyal Customer Base with Big Data Marketing
    Your data helps you generate leads, uncover new opportunities, appeal to your buyer personas and build your brand. There is no denying that big data marketing is critical to the success of your digital advertising strategies. However, big data marketing by itself can’t cultivate strong interpersonal relationships. Big Data Marketing
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    Until today, this has mostly meant new best practices, but now, it’s looking like the next generation of HTML may be built around responsiveness. It’s that wonderful, humbling time of year. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. Stay on Top of Trends. The fix?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Generation] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Why aren’t more marketers focusing on generating revenue from existing customers? Most marketers are often measured on tactical metrics like the number of click-throughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Expansion Metrics. How is customer loyalty trending?
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Generation] How to reach the exact audience that you want to target
    Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! Watch now!
  • OPENTOPIC  |  SUNDAY, FEBRUARY 12, 2017
    [Generation] Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
    The post Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way appeared first on Opentopic. We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. “May I speak to Lindsay Kow-low-witch?”
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Generation] THE HACKIES: How to use your unique dataset to create valuable content
    Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Other Examples. Hackies
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] Track and Use Data from SMS/Text for Your Marketing
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. The Power of Incorporating SMS/Text Into Your Marketing. Mobile Everything’ is one of the fastest-growing trends, with people on their phones for a plethora of reasons, day and night. Some 18.7 More than 4.2
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] How to Write Marketing Content More Efficiently
    Some examples: Conduct a short survey once a quarter, then use the results to generate 1-3 content ideas for development. How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It’s a win-win! Now you know what works! Fast, easy, and efficient!
  • LEADERSHIP  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Demand Generation Inbound Marketing Infographics B2B lead generation home influencer marketing infographic Lead Generation ROIInfluencer marketing is a lot more sophisticated than just buying banner ad space. This spreads your message even further, and ultimately translates to more sales. But how many more?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is an indicator of early maturity in influencer marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] A Brief History of Snapchat
    In April, Snapchat hit a huge milestone when Bloomberg reported it was generating 10 billion video views per day -- 2 billion more views per day than Facebook had reported in November 2015. “Snapchat isn’t about capturing the traditional Kodak moment. What Is Snapchat? The History of Snapchat. 2011: Snapchat, then Picaboo, launches. Snap Inc.'s
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 10, 2017
    [Generation] Weekend Reading: “Launching to Leading” by Ken Rutsky
    Demand GenerationFor the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.” The post Weekend Reading: “Launching to Leading” by Ken Rutsky appeared first on Marketing Insider Group.
  • FATHOM  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] How to Build Successful Healthcare Paid Search Campaigns
    26% used consumer-generated reviews. Healthcare marketing is transforming, and paid search is at the head of that transformation. Transparency, quality, and patient satisfaction are more important than ever while consumers are more empowered than ever to decide whether your health system lives up to their standards. Don’t believe me?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. Sure, there is still uncertainty.
  • COMPUTER MARKET RESEARCH  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] 7 Things You Need to Include in Your Sales and Marketing Program
    This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely profitable opportunities, especially when the incentive is easily attainable. 7 Steps that Bring Clarity to Channel Sales and Marketing Programs. So, what are vendors doing wrong? Their programs are too obscure.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Generation] Leveraging Unique Data For Powerful Content Marketing
    Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable?
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