• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Generation] Wise.io Provides Another Choice for Automated Predictive Modeling
    generates predictions, confidence scores for the predictions, and lists of drivers that show the reasons for the predictions. These are loaded into client systems where they can generate reports (see below) or be integrated with CRM or customer support agent interfaces. had already planned this week to write about Wise.io inputs.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Generation] Turning Website Visitors into Leads
    Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. JIM : We’ve got some ROI calculators on the SLMA site to predict the value of a lead generation program. This blog post is an edited transcript of their conversation. JANELLE : Thank you.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Generation] Why Cost Per Lead Can Be a Bad Metric
    The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context. Blog Ascend2 context cost per lead CPL demand generation program Jon Miller Marketing metrics Interesting statistic. However, the real response to this is what does that really mean?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Generation] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor. Beth Comstock, CMO of GE.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Generation] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want.
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Leverage Web Analytics to Determine Lead Generation Goals
    'How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Revenue Generated per Customer.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. True ROI from a campaign isn’t measured in calls generated by your marketing, but rather in new accounts and revenue generated from those calls by your sales reps or clients. 'Phone leads drive business. Call scoring is the answer.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Mark helps guide the global product vision, builds Cision’s brand in the marketplace, and oversees the development of integrated demand generation plans that drive leads, acquire customers, and increase customer retention across product lines. . Digital Marketing Podcasts
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    So what’s the best way to avoid a “spray and pray” approach to social media that irritates people, makes your company appear clueless and unprofessional and, worst of all, doesn’t generate results? How many leads are you generating from social media? Which posts are generating the most interactions? Avoiding "Ready, Fire, Aim".
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] 8 out of 10 Marketers Fail to do Buyer Personas
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Content Officer , Chief Marketing Officer , Content marketing , Find New Customers , Florida , Lead Nurturing , Leadership , Management best practices , Marketing Automation. You can’t. Volker is right.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Research shows The Millennials are the least-trusting generation ever. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world? Mark W.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    Evangelists help email become a lead generation tool. 'Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they''ve viewed a webpage. You name it, there''s a list segment for it. Then stop sending people emails they don''t want.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] How to Future-Proof Your Content Marketing Strategy
    When you see a trend emerging, jumping on it with quick content deployment (called newsjacking ) can be a great way to increase your visibility and generate new interest in your brand. 'Trends come and go in the world of digital marketing. Content is a long-term game.  But first, let’s look at an example. Lesson from Upworthy.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Research shows nurtured leads close faster and generate larger deals than non-nurtured leads (10% and 40%, respectively, according to the Aberdeen Group ). The LEGO Education sales team is also generating more leads, and they’re able to nurture those leads in a better and faster way, which significantly shortens the sales cycle.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Content Calendar for Content Marketing
    Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions. In general, the dashboard includes the whole 9-yards.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Generation] What’s the ROI of Outsourcing B2B Telemarketing Services?
    In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. That’s second only to live, in-person events that were cited by 43% of respondents.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Generation] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    To learn more about our virtual call center and Voice360 platform check out our white paper, Beyond the Cloud: The Next Generation of Virtual Call Centers. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. To do so, many seasonal employers are turning to virtual call centers.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Generation] Effective Birthday Emails That Light up Our Inboxes
    ” you have the chance to extend and build the relationship beyond subscriber and sender, and you may even generate a little revenue in the process – that’s the icing on the cake! Not sending engagement-driving birthday emails yourself? Now’s the time. Birthday Gifts in the Form of Offers. Shop Now.” Piperlime.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Generation] Online Ad Spend: Still Rising, Trending Mobile & Social
    billion, as the company generated a quarterly profit of $791 million, much of this (roughly 62%) coming from mobile ads. 'They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 Takeaway.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Generation] The Time I was a Featured Guest on Hubspot TV
    Filed under: Business Marketing Association , Demand Generation , Find New Customers , Florida , Guest appearances , lead generation , Management best practices , Marketing Awards , marketing campaigns. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. Check it out.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Generation] 4 Content Marketing Productivity Killers
    And then once your content does start being consumed track the piece and the campaign that generates the most leads and revenue. Trouble Coordinating Content and Demand Generation Teams. But one of the most critical connections is between your content and demand generation teams. know that first hand! Too Much Guessing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Generation] Don’t look now. Here come the post-Millennials
    But what about the generation AFTER the Millennials? Generational marketing is a BIG DEAL so I excited to be able to share some early research and projections with you. When a generation of hackers matures, they will no longer stand for the inefficient bureaucracy of government, the tax system, and universities. And rightly so.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Generation] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Is your B2B lead generation sluggish? What’s the takeaway for B2B lead generation? Then incorporate all this into your B2B lead generation play. As I passed St. We became friends. and then treat them like so?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Generation] The Visible Expert: Why Every Firm Needs an Industry Star
    Benefits Generated by Visible Experts. This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. The leads they generate also tend to be of a higher quality, allowing their firms to screen more selectively and close more easily. 'Image: Courtesy of Access Consciousness Blog. Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Generation] 45+ Resources to Master Blog Writing
    This idea generator has nearly a million things for you to write about. Neglecting it may cost you precious opportunities for lead generation. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. It doesn’t mean it’s impossible, though!
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Generation] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    Download this free white paper, Beyond the Cloud: The Next Generation of Virtual Call Centers. 'This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The truth is, customers simply don’t trust you without a phone number.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Generation] Long-Form content and the art of persuasion
    It may not always be possible to take advantage of a hot news story, but publishing your point of view on current news will not only garner more views, it also may generate PR opportunities. 'Long-form content is not only a search darling. point-of-view article is a very powerful persuasion tool, but only if it’s expertly crafted.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Generation] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas 'New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Generation] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? 'Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Generation] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    We’re able to hand over hot leads to our sales team to generate sales more quickly. 'For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to life in the classroom – and make learning fun. What specific issues needed to be addressed?
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Generation] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    Right now,  only   34% of marketers  use Twitter  to successfully generate leads. So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. Share This Image on Your Site. Share with us in the comments below! Social Media
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Generation] 10 Ways to Optimize Your Lead Conversion Rate
    'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Generation] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    So advertisers need to briefly terminate viewers’ feelings of joy or surprise and then quickly restore them, creating an emotional roller coaster—much the way a movie generates suspense by alternating tension and relief.”. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out.
  • DIRECT RESPONSE COACH  |  SUNDAY, OCTOBER 26, 2014
    [Generation] The nuances of the free trial offer
    Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing 'The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. 
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Generation] The B2B Funnel is More Like a Pinball Machine
    Marketers have a bunch of functions, including: Lead generation. Demand generation. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Generation] Utilizing Lead Nurturing to Convert Leads into Customers
    For example, your business may have trouble understanding how to generate qualified leads through your online channels. Let’s not get too far ahead of ourselves; before we can nurture, we must first generate leads. You might ask, “Well, what is the best way to generate qualified leads?” Sounds pretty great, right? Landing Pages.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Generation] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. That has big benefits.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Generation] 4 AdWeek marketing lessons for small businesses
    Mercedes-Benz reported at AdWeek that its cross-platform campaigns between Instagram and Facebook had generated 54 percent higher click-through rates – and these are both platforms that small businesses can use too. Lesson #1: Expand Your Audience. Lesson #2: Set Goals. Set goals, re-analyze them, adjust them and aim higher – always.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Generation] 10 Ways to BOOST Your Social Media Traffic
    One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation 'Social media can be an incredible source of traffic. by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Generation] The Best White Paper on B2B Demand Generation Ever Written!
    'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Generation] Getting Down to Business: Nurturing Leads
    We’re going to be talking lead generation a little bit, but we’re going to focus on nurturing, how to turn a lead into dollars and cents – that’s where it becomes the lifeblood of the business. DAVID :        Lead nurturing sometimes gets confused with generating leads. You generated leads. Am I wrong? LAUGHTER].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Generation] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. So how can marketers effectively generate leads and push them toward sales?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Generation] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    After all, wouldn’t a Demand Generation firm rather capture a lead from someone searching on “Demand Generation strategy services” than just plain old “Demand Generation”? Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC The PPC rewards can seem sweet (page one, anyone?),
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Generation] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    have highlighted a few insights below: A mention from STRYDE generated a goal completion in Google Analytics. Of our “Services” pages, it is insightful to see which ones are not generating as much traffic or conversions to see where we can focus our SEO efforts in the months ahead. Title: Keyword List Generator.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Generation] Are you tired of playing Google’s game?
    Which posts generated the most comments? What 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Working with Google is exactly like that. ” “Never mind. Newsletters.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Generation] Sorry Toto. We’re not in NYC any more.
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Content marketing , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices. This blog is more popular than it has ever been. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Generation] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). If you''re stuck on what to write, you can always use HubSpot''s  Blog Topic Generator. Lead Generation Content But that''s where lots of us get stuck. What 
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    He dives even deeper into humanizing your brand with storytelling here: The post Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle appeared first on Vidyard. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. His remedy? Humor.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] The Secret of Lead Generation For the Complex Sale — Part 2
    In my last post, The Secret of Lead Generation for the Complex Sale — Part 1 , I told a tale about two different sales approaches. Include the earlier decision-making phases in your sales and marketing approach and you’re sure to achieve some surprising successes with lead generation for complex sales. Lead Generation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] Matching Webinar Content to the Buying Cycle
    And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Benchmarks.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] 5 Essentials of a High Converting Copy
    You can’t not target the right audience and expect to generate tons of cash with your product. 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Perfect Grammar & Spelling. Audience Targeting.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] Content Curation, No Longer a Buzzword
    They will likely be more inclined to share your content as well with their audience, generating more visits and pageviews for everyone. 'Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. Successful curation does take a little finesse. Pull a quote.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    But the whole point of email marketing is to generate leads to hand off to sales to become customers. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    Q: Where does Nudge fit into an overall Demand Generation Strategy? Nudge helps form or develop those relationships that are so critical in B2B demand generation. Blog advocates B2B buyers Demand Generation Strategy Engagement LeadLove Boston Nudge Software Steve Woods Q: What is Nudge Software all about? Visit NeedNudge.com.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can help generate leads. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. WD-40 is a penetrating oil and water-displacing spray. Or not moving well.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Pam Moore reports that “91% consumers check their email at least once daily, and 88% B2B marketers cite email as their most effective lead generation tactic.” 'Is print really dead? What about email? Did video kill the podcast star? Did karma finally catch up with QR codes for killing kittens ? In her post, Email Marketing is Not Dead!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 43 Tweetable Answers to Top Questions About Twitter
    Data shows that, when appropriate, asking for an RT generates 4x more retweets.  We''ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.  Plug your hashtag (or any search term) into Topsy to generate a free graph on it''s usage.  was dubbed "Queen Tweet.". Using Hashtags on Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Generation] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Filed under: Customer personas , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , sales challenges. Customer personas Demand Generation Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices sales challenges
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Content Marketing and Halloween: 5 Eerie Similarities
    Strong, original pieces of content (much like original Halloween costumes) will likely generate buzz and could even drive links (and referrals) from reputable sources. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. Be Original. Image source ).
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    They regularly use advanced analytics to generate insights from customer data. 'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs influence CEOs more than almost any other exec. Can you?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Ultimately, you want B2B marketing efforts to generate sales. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Fearless Competitor Find New Customers Florida lead generation Lead Nurturing Marketing Automation marketing campaigns Marketing Tips
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! Content Creation Lead Generation 1) Cheat Sheets.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 11 Remarkable Guides to Marketing, Search, and Life
    Guest author Steve Olenski explores a handful of old-school marketing practices that still generate results, including promotional gifts (a.k.a. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Use these ‘discoveries’ to refine, adjust and optimize your demand generation strategy. Demand Generation Lead Generation analytics B2B buyer behaviour B2B marketers Big Data content marketing cross-channel marketing customer experience optimization home mobile marketing multi-channel marketing predictive modeling remarketing Social Media
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Generation] Research Report: Lead Gen Not as Easy as Marketers Think
    Just when did demand generation get this complicated? The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In reality, however, things aren’t quite so convoluted.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Generation] This is the week that was: Pitches, Emails and Jelly
    So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back. Tasty.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Generation] Why Customer Experience is Critical to Company Success
    They want to know they’re being heard, that their opinions are valued and they’re generating change. 'Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Generation] Do You Know Your A, B, C’s?
    If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Generation] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. This is such a simple piece of advice, but so often bloggers forget they’re ultimately trying to generate leads and make sales. '99% of the time, the written word is the chosen medium for companies doing inbound marketing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Generation] 7 Reasons Your Business Needs an Automated Welcome Email
    Generate some buzz. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. Why is an automated welcome email so important to have in your email tool belt? Save time. We know you’re busy.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Generation] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    Kraft now generates the equivalent of 1.1 This blog is written by Jeff Ogden , President of Find New Customers , the Tampa based demand generation agency. contact-form] Filed under: Content marketing , Fearless Competitor , Find New Customers , Florida , lead generation , Lead Nurturing. 'Think TV ads are a good investment?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Generation] Social selling, social business, social employees and other hype
    am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. Here are three “trends” that I believe are severely over-hyped.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Generation] Where’s the Passion in B2B Marketing?
    believe the complex sale presents a set of unique sales and marketing problems that benefit shifting away from the traditional lead generation mindset to a new way of thinking centered on the following principles: More ROI is reaped from the patient tending of potential customers (relationships) over time. According to this study, the U.S.,
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Generation] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Demand Generation Infographics Lead Generation home infographic logo Please leave a comment below.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation Marketing Tips Sales and Marketing Tips B2B marketing insight marketing insight marketing personas marketing strategy sales and marketing alignment segmenting targeting roles 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    In the future, this trend for more active corporate participation in social reform will accelerate, pushed by the desires and values of the younger generation. 'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. This question is complicated.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. Content Creation Lead Generation 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 32 Resources to Write Great Blog Headlines
    Read the article and learn about handy tools like the Content Idea Generator, Emotional Headline Analyzer, B-Rhymes and  Link Bait Title Generator to help you on your way to creating killer blog headlines. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Generation] The Secret of Lead Generation For the Complex Sale — Part 1
    For a free consultation on how to use business-to-business telemarketing to help with lead generation for complex sales, call us now at +1 718-709-0900 (Americas) / +39 06-978446-20 (EMEA). Lead Generation 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS. Tale of Two Sales People.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Generation] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. One of the primary purposes of your blog is lead generation. Focus on these five areas to know. All aboard! Bon voyage!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Is re-targeting creepy?
    Claim your today and start generating new leads asap. 'I have been pondering this thought for a while. see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Generation] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. Why do we bother? Brand is why we bother.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Generation] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space. 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Easy—and interesting. This new paper will be delivered in January, and I know.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    according to InsideSales, how can you generate enough interest in prospects that they call you back? 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Hi , this is from. Have a great day!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Draw Me a POEM: Define Media Influence
    As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […]. Author information. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Email marketing: Is emailing purchased data a waste of time?
    In this post, I’m going to talk to you about data (groannnn) and how: “Campaigning to purchased data is a bad idea” Sure you’ve managed to buy a list of 200,000 opt-in contacts – all with a shiny email address – but sending your campaign out to these people straight away won’t generate the results you want.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Janelle Johnson is Act-On’s Director of Demand Generation. JANELLE:           At Act-On, we focus a lot on generating leads and nurturing them,  getting them to the point where they’re ready to be passed to a sales rep for qualifying. You guys have grown like crazy by using your own tools to generate more leads. No deal.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Janelle Johnson is Act-On’s Director of Demand Generation. JANELLE:           At Act-On, we focus a lot on generating leads and nurturing them,  getting them to the point where they’re ready to be passed to a sales rep for qualifying. You guys have grown like crazy by using your own tools to generate more leads. No deal.
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