• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Rethink Marketing
    MARKETING Build Brand Equity, Drive Demand, & Expand Customer Relationships [AUTOMATION] www.Act-On.com Rethink Marketing [Automation] | 1 Rethink Marketing [Automation] Demand generation has been the shiny, golden child of marketing. Is it any wonder that demand generation became a media. Demand generation usually covers the.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] The Complete Guide to B2B Marketing
    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] What is Predictive Marketing?
    Predictive marketing = predictive demand generation + predictive scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Generation] What Buyers Want: The Buyer’s Selection Process
    Find out how to generate more referrals — and how to turn those referrals into new business — with the free Rethinking Referral Marketing guide. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. Is the firm known for doing great work?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Generation] How to Retain Customers Using User-Generated Content [Free Guide]
    With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Generation] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Brand Marketing Strategy Channel Marketing Content Marketing Demand Generation Digital Marketing Infographics Lead Generation home infographic marketingA marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. Utilize Predictive Analytics.
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 29, 2016
    [Generation] How to Increase Conversions With a Cart Recovery Email Strategy
    Demand Generation Content Marketing CTA customer behaviour Email Marketing email strategy headlines increase conversions open rate recovery emails retargeting ROI shopping cart abandonmentIf you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Generation] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. Most everything they publish is at least in part a lead generation effort. That’s a good thing and a bad thing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Generation] Thoughts, Ideas, Quotes, and Insights from MME16
    Can your offerings be so complete in their needs to serve your customers that it generates a level of loyalty that you just haven't seen before? Millennials are resetting expectations,similar values to older generations, just easier to provide feedback & complain to biz now #MME16. Customer Experience. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Generation] How 3 U.K. Companies Became High-Class Publishers
    John Lewis Home , meanwhile, generated a 21 percent increase in interior and homeware product sales against estimates, proving that print isn’t just alive and kicking, but capable of delivering major returns as well. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. ” Barclaycard.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Generation] Account-Based Marketing Measurement: Here's What You Need To Know
    One of the biggest challenges with implementing ABM is that it requires a different mindset to a lead or demand generation marketing strategy. Account-based marketing measurement is vastly different from demand generation measurement. If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Generation] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    ” Basically, prior to patriarchy, the matrilineal era was when the mother’s namesake was passed down generation to generation, not the father’s. When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. How does that work?”
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Generation] First Marketing Automation Software Company to Include Handwritten Letters
    ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and  marketing automation software  to the mid-market, is the first marketing automation software company to help businesses  send handwritten letters online  using a native, out of the box solution as part of their automated software suite, called  Revenue Generation Software®.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Generation] 5 Criteria for Selecting A Professional Services Marketing Firm
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Is hiring multiple vendors better, or is a full-service firm the way to go?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Generation] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Generation] Too Many Website Visitors Leaving Your Site? Show an Offer
    Best Practices Lead Generation Revenue Generation Blog Exit Intent SiteEngage Website ConversionStop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Generation] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Embed code generator : For creating embed codes for any original graphics or infographics. When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. This post isn't about cutting corners; it's about editing efficiently. Otherwise, you may lose focus and begin missing things.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Generation] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    The themes and patterns around how marketers build their stacks can give us deeper insights on how marketers approach go-to-market strategies and revenue generation. Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. But there’s more to it.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Generation] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Generation] Debunking myths around sales videos for business
    Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Like this post?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Generation] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    It’s beautiful, and it’s the platform for the modern generation.". It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. smartphone users ages 13 to 24 use Snapchat.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Generation] Most Valuable Publishers
    The Associated Press uses an algorithm to automatically generate game recaps. When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. When Los Angeles Lakers star Kobe Bryant told the world he was going to hang up his Nikes for good, he wrote a poem.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Generation] Beyond the Blog
    post about the making of “I’d Like to Buy the World a Coke,” for instance, generated 200,000 views in four days due to intrigue tied to the  Mad Men  season finale. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” Journey now has 24 separate editions across the globe.
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Generation] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    We can see that according to this chart, every company with more than 100 employees, that is also doing ABM, is doing a combination of both ABM and demand generation marketing. Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. ABM vs. Demand Gen. ABM Success Metrics.
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Generation] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video:  User generated content promoted on social with annotations linked to relevant content. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Communication habits are changing. Choices, choices. Turns out, all of it.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation] B2B Marketing Strategies that Raise Visibility and Win New Business
    Content written in a list format tends to get widely shared and generates a lot of links back to you. To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? What are these strategies? Link Earning. Social media. Networking.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Generation] 8 Reasons Super Specialized Companies Should Embrace Inbound
    They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. They are not publishing new content, have few calls to action for lead generation or nurturing, and simply aren’t investing in inbound marketing because they don’t think it applies to them. call them “superniche” companies. Wrong.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Generation] The 10 Don’ts of Twitter for B2B Marketing
    However, it is less intrusive than other outreach methods and can generate some great results if done correctly. Don’t ask for too much:  According to Social Baker,  tweets without a call-to-action only generate an average of 2 retweets. Why is it so important to avoid Twitter bad practices? Beware of sounding too automated though.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Generation] 6 Insights from the Salesforce State of Marketing Report
    The biggest pressure on marketing teams today is not to generate leads. According to the third annual 2016 State of Marketing Report , which was published by Salesforce Research last month, leveraging predictive intelligence is an indicator of a top-performing marketing team. Canada, Brazil, U.K., High-performing marketing teams are 8.8
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation] Want People to Read Your Emails? Use These Tips.
    Want to send emails that generate an actual return on investment, and stay out of your audience’s spam filter? Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. Consider the following tips. Use Compelling Subject Lines. Use Incentives.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Generation] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    User-generated “fan art” is a magnet for comments (“this is awesome” comes up time and time again), making this type of board a proven engagement device. 2. Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. But where do brands fit into this ecosystem?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Generation] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Generation] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    So what if I told you that your blog could generate leads and traffic without you having to create new post every single time? Every marketer knows that a successful inbound marketing strategy includes a blog. That's the kind of blog that drives results. Trouble is, finding time to balance quality and quantity is tricky. Intrigued?
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Generation] The Unseen Problem with Inbound Leads and How to Fix It
    As you’ve probably noticed, inbound lead generation strategies are in vogue. Influencers and inbound solutions themselves are singing the praises of these strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads. Take Action on Inbound. Takeaway.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Generation] Bizible Joins The Account-Based Marketing Leadership Alliance
    As we announced last week , B2B marketers can now connect their ABM efforts directly to business outcomes in the same solution where they measure their demand generation marketing. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Generation] Marketing Skills for the Future
    In less than 5 years the millennial generation, who grew up in a digital world, will make up 75% of the workforce. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. You’d have better luck locating a leprechaun. Google it. Figure 1.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Generation] 15 best Big Data companies and why they stand out
    PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. IBM has momentum in the Big Data market — generating $1.37 Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
  • ION INTERACTIVE  |  MONDAY, APRIL 25, 2016
    [Generation] When It Comes to Content Marketing, Think Like a Bee
    Well, modern marketers know that cross-pollination of interactive content pieces is a great way to produce fruitful lead and demand generation programs. It is official — Spring has sprung. With the beginning of Spring, there are a lot of things to look forward to — flowers are in bloom, the sun is shining and our days are longer.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Generation] Why Is Social Media Marketing So Popular?
    Related:  Increase Conversions Using Social Media to Generate Content Ideas. Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery. Wearable, smart heart-rate trackers.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Generation] 10 Very Smart People Weigh In on How to Rethink Marketing
    While the acquisition/conversion ratio is not as lopsided now as it was then,  it is still heavily skewed toward lead generation. Marketers already have an investment in marketing automation, but tend to use it mostly for demand generation. It wasn’t exactly a random survey. How might you do that? We got ten answers: 1.Gerry Murray.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [Generation] The B2B Customer Content Operations Manifesto
    If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […]. The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Generation] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video: User generated content promoted on social with annotations linked to relevant content. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. Choices, choices. Turns out, all of it.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Generation] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we interpret BuzzFeed’s disastrous last quarter. Sponsor (40:29).
  • LATTICE  |  FRIDAY, APRIL 22, 2016
    [Generation] The ABM Revolution is Here!
    But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.
  • EMEDIA  |  FRIDAY, APRIL 22, 2016
    [Generation] 4 B2B Content Marketing Lessons From Marvel Comics
    Content Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesMarvel is one of the most successful content producers in the world. Here are four marketing takeaways from their success. Marvel is one of the most successful content producers in the world, and they can teach many important lessons to B2B content marketers.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Generation] Applying Growth-Driven Design to Ecommerce Websites
    Instead of saying that your goal is, "to generate more revenue", set a more targeted goal like, "to increase product conversions by 10% (from 50 per month to 55 per month) in the next 6 months." It won’t be perfect, but it should be launched quickly so that you can start generating valuable feedback and revenue. goals?
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Generation] Don’t Ignore Millennials In Your Email Marketing Strategy
    All Generations Want Email Communication from Businesses. A big part of the study that jumped out was 73 percent of millennials chose email as their communication preference when hearing from a business. You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?”. Consider the Time.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Generation] 4 Ways to Make Your Video Content More Measurable
    By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. And yet, many marketers still struggle to quantify and measure its ROI. You can combine this with other types of activity on your other channels to gauge overall interest in your products. Engage .
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Generation] 12 Free Tools to Create an Awesome Blog Tech Stack
    HubSpot’s Blog Idea Generator. Portent’s Content Idea Generator. Like HubSpot’s, Portent’s generator produces blog and content ideas for you instantly. Think back to some of your favorite blog posts. What did they look like? The best part is that most of them are free! 12 Free Tools for Creating Powerful Blog Content. 1.  Giphy.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Generation] Why Content Experiences Matter
    It also facilitates lead generation by keeping your inbound traffic inbound. By having all of your key lead generating content assets (e.g. For instance, think about the typical lead generation process for a white paper. This isn’t to say that landing pages are poor for lead generation. What Is a Content Experience?
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Generation] Building Loyalty through Client Experience
    Join us on LinkedIn for more insights and resources on lead generation. Generating qualified accounting leads will help set your firm up for future growth. Any Industry Lead Generation StrategyMany firms struggle with how to align each client experience with the promises made by the business development staff.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Generation] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Since launching Infer behavior scoring last year, Infer has generated tens of millions of scores by employing sophisticated machine learning to model hundreds of millions of activity records about each prospect’s engagement. three weeks). As a result, Infer helps them laser focus on the best prospects and engage with them at the right times.
  • LEAD LIAISON  |  THURSDAY, APRIL 21, 2016
    [Generation] Personalize Your Website to Convince and Convert
    Best Practices Marketing Automation Revenue Generation Blog Lead Conversion Web Forms Website PersonalizationPersonalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. Instead, you must focus on creating dynamic user experiences that encourage visitors to convert. Convert More Visitors!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Generation] Make Your Advertising More Accountable with a Data Management Platform
    With all the data available to marketers, if you approach this with an eye towards generating revenue, you can actually cut marketing costs by reducing waste and dramatically improving your ROI. Does it ultimately drive revenue? data management platform (DMP) and data-driven marketing are here to enable accountability. Sounds simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Generation] Highlights from my #SMMW keynote speech
    By tapping into user-generated content he was able to generate significant awareness and even sales for his B2B company. By tapping into user-generated content he was able to generate significant awareness and even sales for his B2B company. What a great event. The theme of my talk was “Reach Higher.” Reach.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Generation] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Then, you'll label each column based on your area of focus. "If it's an interaction test, each new column title can be 'Page X,'" he writes. "If you’re at more of a generative stage, then each column could be titled 'Stage X Behaviors,' and so on.". This is where tools like Trello come in. And why shouldn't we? What is Trello? The calendar.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Snapchat is Growing Up
    Any person or business can create a SnapChat account (like Audi , GrubHub< and even the White House ), but you need to generate creative and interesting content in order to gain more followers. The millennial generation makes up the majority of the workforce in America and are quickly taking over the world of business. Period.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Back in the day, one could use something like direct mail or advertising (outbound marketing) to generate interest. Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Are you using the wrong lead-gen model?
    But the reality of the situation was that the buyer needed us much more than we needed them—and that was the real reason that we were successful at generating new appointments. It’s time to face some hard truths about B2B sales. People can filter through their email and decide who they're going to listen to. The B2B sales process has changed.
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    There is simply no better way to justify the time, resource and capital investments than connecting your ABM directly to business outcomes in the same solution where you measure your demand generation marketing. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016.
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Generation] How Interactive Marketing Can Increase Website Conversions
    However, getting audiences to play with content in the form of interactive elements, quizzes, assessments, and calculators has been shown to generate higher conversions, with 70% of marketers rating it as effective at converting (versus only 35% of marketers saying the same about their static content). So what’s a web marketer to do?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Digital Marketing 2016: Top 100 Influencers and Brands
    Focus your time and energy into 3 key revenue generators which suit your business model (and you!). Become exceptional at nurturing these generators and don’t veer off course. The internet has drastically changed how consumers behave and how businesses market their products and services. WHAT ARE THE EXPERTS SAYING? DOWNLOAD NOW!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Are you ready for the true digital natives?
    The Millennial generation has been a hot topic for managers and marketers for many years now; in fact you used to call us Generation Y. Not everyone agrees on the exact years for each generation, but it’s generally accepted that Millennials are those born between 1980 and sometime between 1998 and 2000. Infographic via Fluent.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Generation] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Develop Gated Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Generation] 3 Social media lessons I learned from my painful hospital stay
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. As I was laying in my hospital bed with dozens of cables attached to my weakened body, I pondered my future (digital) life. This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Generation] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. billion franchise that bumped the corporation’s first-quarter earnings 13 percent.
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Generation] Why Content Experiences Matter
    It also facilitates lead generation by keeping your inbound traffic inbound. By having all of your key lead generating content assets (e.g. For instance, think about the typical lead generation process for a white paper. This isn’t to say that landing pages are poor for lead generation. What Is a Content Experience?
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Generation] The Customer Service Arms Race
    generates revenue by selling live answering services. The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. Chat with us. Have a question about Olark?” ” I wrote back: “Is anyone there? have a few questions.” Help me help myself.
  • ANNUITAS  |  TUESDAY, APRIL 19, 2016
    [Generation] It’s a Marathon, Not a Sprint
    However, when building a buyer-centric, Demand Generation Strategy things will not happen this quickly. At ANNUITAS we define Demand Generation Strategy as a process that is perpetual, holistic and buyer-centric that aligns People, Process, Content, Technology and Data. Blog Demand Generation Strategy Marathon
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Generation] Measuring Your Marketing ROI and Effectiveness
    In our 2016 High Growth Study , we found that high growth firms actually spend less than their low-growth counterparts and are still 45% more profitable and generate an impressive 36.9% You want to see the dollars generated by your marketing and business development efforts. AEC High Growth Lead Generation Strategygrowth!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Generation] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor:  Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. How To Tie SEO With 3 Popular B2B Demand Generation Initiatives. The B2B content consumption stats are out there. Final Thoughts.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Generation] The Top 3 Ways to Use User-Generated Content in Ecommerce
    User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. User-generated content is a powerful tool for building social proof and one of the most effective ways to build trust on social media.
  • OPENTOPIC  |  TUESDAY, APRIL 19, 2016
    [Generation] How To Generate Maximum Content Marketing ROI
    Opentopic blog >> app.mhb.io Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Marketing ROI undefined
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Generation] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    In 2015, Vidyard launched two new products on top of the Marketo platform: Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo. Learn more about it here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Generation] Facebook and Snapchat at war, and four other groovy media trends
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY!
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