• ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation] 5 Content Marketing Predictions for 2017
    Forecasts predict that 74 percent of all traffic in this year will be generated by video. For example, marketers will create more memes, gifs, and infographics, and then share these pieces of content through social media to generate more interest and engagement. 4. Marketers will use an increasing amount of user-generated content.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Generation] The Evolution of Data Journalism
    On September 27, the night of the first debate, PolitiFact generated more than 2 million pageviews , a single-day record for the site. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Generation] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    With Einstein we’re able to look at all of this information that’s being generated across all of Salesforce’s customers to then see whether or not it’s the right lead for a salesperson to follow up on. agree that you have to generate and build the right content to put in front of the right prospect at the right time.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Generation] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. What about lead generation potential, and conversion opportunities? They're entwined. How does that work?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2017
    [Generation] The Time is Now for the Future of Modern Marketing
    We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. quintillion bytes daily—to improve the customer experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Generation] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Topic Generation. When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. Lead Generation. As a result, lead generation tops the list of organizational goals for B2B content marketers.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Generation] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. million leads in 2016. What’s Next: “We’ve set out on a journey to bring B2B marketers real content consumption insights they can’t find anywhere else.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Generation] Lead Liaison Opens It’s Doors to Partners
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Our customers are at the forefront of our minds.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Generation] A brief introduction to network science math in marketing
    The best marketers will seek to understand the direct traffic contribution of each source — as well as the indirect propagation value of the same sources — to uncover the greatest sources of traffic and revenue generation. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Generation] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Sealed the deal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Generation] Does Your Martech Stack Add Up to a Good Customer Experience?
    These are opportunities to engage and interact with people, and also to build social media into your lead generation activities. The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. The keyword is orchestration.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Generation] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Now, though, they want to know: did your marketing campaign generate sales? It’s very unlikely, in the early stages of implementing a company-wide strategy, that these numbers will even come close to generating a positive ROI for your company. You admit, sheepishly, that you aren’t sure how to answer the question.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Generation] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook users watch 100 million hours of video per day, and most video content creators haven't generated money because Facebook hasn't permitted ads that run before the video content starts (as is on YouTube). January 2017. Facebook Journalism Project. Here's how disputed stories and warnings will appear in the News Feed: Source: Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Generation] Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog
    Read These Tips on How to Generate Content Ideas For Your Blog appeared first on Marketing Insider Group. From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Generation] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Track the number of downloads, views, and leads generated by each one. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metricsEvery stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Measuring Your Magnetism. Attraction Metrics.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Generation] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    Worse still, we’ve nurtured a generation of smartphone junkies aka. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. According to the Guardian, an entry ticket costs a sweet £55k. Read more here. Four UK firms are already at it. Enough said.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Generation] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    You can measure the success of your ads with generated revenue and recommendations to other non-competing buyers. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It is designed to bypass people in the middle of the management and purchasing chain who do not have buying power.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 14, 2017
    [Generation] Executives Are in Love with the Wrong Kind of Data
    You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels. O.M.G. And because we can.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Generation] Expand your Offer Strategy to Increase SEM Performance
    If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run. Actually, I know why it is.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Generation] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    With limited keyword data available it’s often a guess as to which keywords will generate revenue. Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. The chart below illustrates.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 13, 2017
    [Generation] Is B2B Marketing Based on Fact or Fiction?
    Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction. appeared first on MLT Creative.
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Generation] 5 Steps to Account-based Marketing Success
    You need full visibility into how many touches it takes to generate a lead, your lead rate, and your cost per lead at every stage in the funnel. ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. Segment and Stratify. Dan McDade.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Generation] The Power of Unsolicited Pitch Letters
    Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These Your subject line should be serious, rather than cute or clever, and should generate some curiosity. Lacking this insight, you have no tangible basis for an effective pitch letter. Happy hunting.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Generation] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Author: Cassidy Milder Every growing organization has important thresholds to cross. Now that’s truly priceless.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Generation] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Being able to deliver on this generates higher conversions and ultimately sales. Use Analytics to Make Use of the Data – Adaptive marketing programs and platforms, such as ActiveDEMAND, are in sync with customers, using analytics to extract valuable insights from user behavior generated data. Real personalization goes deeper.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Generation] 8 Ways to Maximize the Value of Online and In-Person Events
    Examples of event marketing goals include: Generate qualified leads:   This is a common objective for webinars and trade shows, where registration data can provide important indicators about buying intent. Every B2B marketer knows that the leads generated at live events can run the spectrum from red hot to ice cold.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Generation] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. At its core, there are a handful of goals that your firm’s content should achieve. These include: Providing relevant and educational information that’s of interest to your target audiences.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Generation] 8 Steps to Open a Baidu PPC Account
    Since the essential function of PPC campaigns is generating conversions, we recommend checking to see if the site design is appealing to Chinese consumers and is relevant to people’s search results. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. Get Your Chinese Website Ready.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Generation] 8 Steps to Open a Baidu PPC Account
    Since the essential function of PPC campaigns is generating conversions, we recommend checking to see if the site design is appealing to Chinese consumers and is relevant to people’s search results. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. Get Your Chinese Website Ready.
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Generation] Digital marketing directions: key trends driving digital in 2017
    Tim’s award-winning work over the last 15 years for companies like Wyndham , Charles Schwab , and others has generated billions of dollars in online revenue. Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Generation] Why Financial Services Brands Need Content Marketing Now More than Ever
    CNBC reported that Baby Boomers, the “biggest and wealthiest generation in US. history,” will transfer about $30 trillion in assets to Generation X and Millennial children in the coming years. “But if you don’t work with the next generation, someone else will.” Should she plan for retirement?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Generation] 9 Handy Business Calculators That’ll Make Your Life Easier
    Luckily, Attend.com created an event ROI calculator to help your events team determine the cost of the event, the benefits -- both quantitative and qualitative -- from the event, and how those factors translate into revenue generated. Handy Business Calculators That’ll Make Your Life Easier. 1) Attend.com's Event ROI Calculator.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Generation] How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
    This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms. And while consumers might agree that UGC is more trustworthy than content created by brands themselves, there's a generation gap when it comes to how consumers interact with UGC.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    In the two months since its launch, the three videos have generated over 165,000 views on YouTube and inspired more than 4,000 clicks to the footage section of Shutterstock’s main page. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. ”).
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] Getting Started with Marketing Attribution Analysis
    Did you generate more net new contacts this week compared to past weeks? If your Paid Search channel is generating more leads, did you increase your bids or start any new campaigns? If your Organic Search channel is generating more leads, you may be starting to rank higher on critical keywords. These numbers are fictional).
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] How Content & SEO Marketers Can Help Each Other Be Successful
    We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. Next up? The dynamic between content marketing and SEO is interesting.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    That’s why yesterday’s press release generated dismal levels of traffic. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. They depend less on expensive PR agencies to uncover dwindling opportunities to reach potential audiences.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] [VIDEO] The Value of Sales Intelligence vs Data
    Electricity is typically powered on by a generator that has been intelligently designed to take advantage of the relationships between magnetism and electricity. There are a lot of sales and marketing data providers out there. What’s the difference between all of these terms? Watch the Video: Data vs Verified Data vs Intelligence. It just is.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    As a result, this type of marketing generates up to twice the sales of paid advertising, according to a recent study by McKinsey & Co. So, not only does influencer marketing generate more customers, but those customers are instantly more loyal. 2. To discover what amazing ideas could be generated within that single flight.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Generation] Do People Still Read? How Offsite Content Attracts Quality Readership
    It can’t be optimized for SEO as well, and it doesn’t come with the same lead generation tools. Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?". But why? What Is Off-Site Content?
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Generation] Start an Employee Advocacy Pilot
    It’s no surprise why: Employee-generated or shared content […]. Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? Branding Communication Marketing Strategy The Social Employee
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Generation] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Generation] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Conducting these tests will let you find out which price point generates the most inquiries, sales, or other responses, and then allow you to adjust your price and your future marketing to suit accordingly. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Generation] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    So LinkedIn decided to shut down the SlideShare Lead Generation product. Onto Bigger and Better Things: Now, you’re shopping for a new solution to fill this big lead generation hole in your life, here are the features I believe you want and need: 1. Lead generation. 3. So many questions without answers. Let’s keep going….
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Generation] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Since joining Walker Sands in 2013, she has helped dozens of Martech companies identify and reach their key audiences and generate leads. Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Absolutely. ABOUT SARAH HALE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Generation] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Since joining Walker Sands in 2013, she has helped dozens of Martech companies identify and reach their key audiences and generate leads. Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. Absolutely. ABOUT SARAH HALE.
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2017
    [Generation] Digital futurism, machines that learn, and the end of (our) jobs
    The workplace has always been changing, but transitions that used to take centuries or generations to complete are now happening in a matter of a few years. One of the things “the old” can teach us is how bad we are at predicting the near future. Batman – Navigational Aid Computer. Like this post?
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Generation] Buzzwords in Marketing Automation: Account-Based Marketing
    Buzzwords in Marketing Automation Revenue Generation Blog ABM account-based marketing Buzzowrds MarketingAccount-based Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. But, what is account-based marketing? Simple Definition. In reality, it’s a pretty simple concept.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Generation] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    The average business user receives nearly 100 emails per day , and most of that is generated automatically. But, not only are recipients today frustrated with the volume of machine-generated messages, text on a screen just can’t deliver the impact of a face-to-face interaction. Click. Trash. Click. Trash. Enter ViewedIt.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Generation] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Some of your keywords might bring in a lot of new leads, but you need to evaluate whether those campaigns and keywords are generating actual sales for your company. You will need to look at other important indicators like the demographic scores, leads scores , marketing qualified leads, and pipeline that each campaign is generating. 2.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Generation] Act-On: The Ideal Mid-Market Solution
    From brand awareness and demand generation to retention and loyalty , with Act-On marketers can drive better business outcomes and see higher customer lifetime value. At the heart of any successful business lies a strong, responsive marketing program. And which solution is the best of the best? Other Act-On customers had similar results.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Generation] The 15 Best Special-Purpose SEO Tools
    Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. list of link-building opportunities based on what you’re looking for is generated for you.” Google Review Count:  600. Pricing:  free.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Generation] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    Lead generation is perhaps the best example. In some firms, lead generation is a key part of the sales function. In other firms where the marketing team is more active, lead generation falls on their shoulders. In the traditional seller model a sales person is responsible for generating and closing the opportunity.
  • OPENTOPIC  |  MONDAY, JANUARY 9, 2017
    [Generation] CMO’s Guide to Chatbots
    Of course, chatbots aren’t a new phenomenon, but they generated buzz this year when Facebook opened its Messenger platform to third-party developers. Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. Facebook went from having zero bots. Brands & Marketers
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Generation] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    This example speaks to both lessons one and two: featured content focuses on user-generated photography local to the area, with glocalization and visuals as focal points. Earlier this year, our associate marketing director at Fractl , a US-based content marketing agency, returned from a speaking engagement at a marketing conference in Peru.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Generation] 4 Effective Methods to Increase Your Survey Response Rates
    Have you used surveys to generate demand? Demand Generation b2b ConsumerAuthor: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Generation] This is the week that was in B2B: from broken funnels to abject failure
    Given less than 1% of leads ever generate revenue for B2B companies, he argues the B2B funnel is well and truly broken. As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store. Whether you agree or disagree, read his argument here.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Generation] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Leading this new wave of viral, tongue-in-cheek infomercials is Utah-based agency Harmon Brothers , whose fresh spin on the once-tired ad format generated over $100 million of revenue in 2016 for their clients. R&R Partners created this fantastically overdone infomercial spoof to generate some buzz for a Las Vegas-based animal shelter.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Generation] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Rants and raves include the history of video games and Generation Z.  Robert’s rant: Stop the nonsense of generational topics like the ones addressed in this article, How to Create Social and Marketing Campaigns for Generation Z , and Simon Sinek’s video about millennials. This week’s show. Their target? agree.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2017
    [Generation] 5 Ways to Turn Your Social Media Followers Into Paying Customers
    Unfortunately, many digital marketing teams have a hard time with this portion of online lead generation. You can build a substantial social media following with all kinds of social sharing but if you’re not converting those likes and tweets into sales, then it’s all for naught. Big Data Marketing
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Generation] Who will come out on top in 2017? Mobile or Desktop?
    How are you changing your lead generation strategies and tactics to be mobile first? I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. Savvy marketers are advised to pay attention! Here’s the thing: by 2018, nearly 80% of internet usage will be mobile. 2018: 14.9
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Generation] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Launched our next-generation platform. I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. So…How Did 2016 Turn Out? How Did We Achieve This Growth? We Invested In Accurate Sales Intelligence, For Us. Yes, we know this seems really obvious. Think about that. Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Generation] 10 New Year’s Resolutions to Improve Customer Experience
    If your ICP is Digital Marketing Managers at Mid-Market SaaS companies → your aim should be to generate content that would be useful to different categories of this ICP. It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. next year.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Generation] 31 Influencers to Follow in 2017
    Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. Missed the countdown? Ann Handley. Brian Fanzo. https://t.co/uEe9pA4mtq https://t.co/uRHFzN6cnq
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Generation] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Smith, the co-founder of Curaytor , a social media, digital marketing, and sales coaching company that helps businesses grow faster, provides an outline for converting leads generated on the Web into real-world profit. There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Duncan.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Generation] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    Roughly 17M results are returned from Google when searching for account-based marketing (ABM) technologies, which means there’s a wealth of content being generated around this topic. Attribution touchpoints tells marketers the pipeline that each marketing channel or campaign generated. How Salesforce Handles Lead To Account Mapping.
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 5, 2017
    [Generation] 5 Ways To Entice Customers To Be In Your Video Marketing Campaigns
    B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly.
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Generation] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook Business Manager allows us to look at the number of likes generated during the lifetime duration of the campaign. Facebook is the king of social media. Stories occasionally surface about people leaving Facebook, but let’s put that to bed right now: There are more than 1.79 More than 1.09 People spend an average of 50 minutes (!)
  • LEAD LIAISON  |  THURSDAY, JANUARY 5, 2017
    [Generation] Breaking the Lead Gen Stereotypes
    Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. Lead generation is the oxygen for the survival of any business, but it can be extremely difficult to identify the right source of leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Generation] 6 B2B Online Marketing Predictions for 2017
    Once it is set up properly with a plugin (if your site is on a CMS like WordPress) AMP versions of your content will automatically be generated every time a new piece of content is published on your site. In fact, it’s estimated that Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Generation] 6 B2B Online Marketing Predictions for 2017
    Once it is set up properly with a plugin (if your site is on a CMS like WordPress) AMP versions of your content will automatically be generated every time a new piece of content is published on your site. In fact, it’s estimated that Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017. Chat Bots.
  • DIRECT RESPONSE COACH  |  THURSDAY, JANUARY 5, 2017
    [Generation] Direct Response Advertising on the Google Display Network
    Direct Marketing General Lead Generation Online Advertising Web MarketingAs many of you know, I have a long history in direct mail. began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Generation] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    This includes lead generation, email, and digital advertising, all while supporting customers using direct mail who’s goal it is to connect multiple points of marketing outreach. 2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Generation] Amazing Account Based Marketing Tactics for Your Entire Funnel
    And Bianchini was quick to point out that account-based marketing isn’t for everyone: But switching to an account based model for marketing and lead generation doesn’t just require a change in how your team executes on marketing campaigns. Blog Demand Generation Marketing Marketing Leadership“Start with a goal. Literally.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 5, 2017
    [Generation] 5 Ways to Target Specific Markets Using Social Media for Lead Generation
    Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand. Big Data Marketing lead data
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Generation] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Generation] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Workshop them to generate a title that fits for your industry. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Unexpected Successes.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] How to Avoid Working in Silos that are Bad for Your Content Strategy
    Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. Product, demand generation, operations, SEO, events, etc. Create content that will have a bigger business impact. The Sales Team.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] Call Tracking and PPC. Are You Doing it Right?
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. 4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. Wrong.
  • BIZIBLE  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] How Attribution Enables True Meritocracy in the Workplace
    Not only do many believe that it is the most fair philosophy, but they also believe that it generates the best business results. Projects with proven positive ROI and revenue generation get supported and the ideas with the most merit get listened to. All companies like to think that they operate based on a meritocracy. The Right Data.
  • INFLUITIVE B2B  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] 19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017
    These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  For B2B lead generation, these are some of the more common power terms: Essential. This represents more than 1,000 titles across 10 industries. What did our research find? 
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] National Trivia Day 2017
    recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. Marketing has changed. Interactive is ideal. Can you pass our Marketing Genius Quiz? So you have some work to do.
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] John Deere Gets Down to Dirt in Their New Video Campaign
    User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. While this campaign knocked pretty much every expectation out of the park, there were some big lessons learned, especially around user generated content. Every company has a target market, right? The Backstory. Truthfully.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent. All sales leads are not equal. Let me show you what I mean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] Three New Year Business Resolutions You Should Steal
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online actions: 1) Set goals you can truly influence. have good online friends who are going to self-publish their debut novels this year. But there’s one problemo.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] 9 Key Steps When Going From Concept to Content
    Consider lead generation, brand awareness, thought leadership, customer retention, etc. Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. know you have, because we all have. Audience.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] The 10 Best Marketing Action Blogs of 2016
    Demand Generation 101: 7 Tactics for Generating High Quality Leads. This blog will help you outline the three main parts to successful demand generation programs: the players, the methods, and the goals – and give you proven tactics for generating high quality leads. 6.  15 Best Practices for Email Unsubscribes – With Examples.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] How to Calculate Your Lead Generation Goals [Free Calculator]
    To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. Track monthly lead generation by channel. Lead Generation Daily PromoTo hit revenue and growth goals, your company needs customers. The question is. how many leads?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Generation] 23 Content Marketing Predictions for 2017
    Brands have a pretty good grasp on how to create fire content that generates leads. Hiba Haider, demand generation specialist. Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Generation] AEC Marketing Trends: 2017 Edition
    Millennials are known as the “cause generation” for a reason. generation raised on the web is fast becoming the beating heart of our industry. Additional Resources: Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 3, 2017
    [Generation] 2017: The Year of the Data Driven CMO
    Maybe you don’t realize just how much data is being generated every single day. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Hi, I'm Big Data.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Generation] Boxever Puts Airline Data in Context for Better Passenger Experience
    The decision engines are connected to delivery systems through flows, which can react to requests during a real -time interaction, listen for an external event such as an abandoned shopping cart, or run a scheduled batch process such as generating a mailing list. So let’s give Boxever a closer look. customers), sessions, and orders.
  • INFER  |  TUESDAY, JANUARY 3, 2017
    [Generation] DNN Boosts Marketing ROI and Conversions with Predictive
    This success was the result of using Infer’s predictive models to find DNN’s highest revenue potential prospects, and gaining clear visibility into which sources and marketing channels generate the very best leads. Improve sales prioritization, and increase new business opportunity conversion rates.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Generation] Our Top 10 Blogs of 2016 at a Glance
    Mike Madden , Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Author: Elaine Ip Every time the new year comes around, I clean.
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