• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Generation] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. Using Twitter Ads is an easy way to get your tweets in front of larger audiences than just those who follow you, which is particularly useful if you’re looking to generate more new leads for your database. So, how do you get started? How do I choose?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Generation] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    If you''ve been creating great organic Google+ content that generates clicks, discussion, shares, and +1''s, you could find great success with these ads -- they''re just amplifying that engaging content to people who could be interested in it. 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Generation] Common Pitfalls in Demand Generation Strategy
    Today’s marketing automation platforms allow marketers to deliver pre-qualified leads to sales fairly easily, and the details of this are essential to any demand generation strategy. No demand generation strategy will succeed without collaboration between marketing and sales. 'The word “strategy” is so over-used these days.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Generation] Top 3 Tips for Optimizing Social Advertising on Facebook
    However, when done following the above outline techniques along with other best practices for display advertising, Facebook can be a viable medium for brand awareness, lead generation, and more. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Generation] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Revenue.Not Leads - Too many marketers, if you asked them what their ''job'' is, would tell you something about generating leads, or demand, or awareness. marketer''s job is to generate revenue. 'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Generation] The True Secret to Generating Social Media Traffic
    The True Secret to Generating Social Media Traffic by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation Blog Business content engagement fans find followers media media strategy profiles sales shares social influence Social network social networks strategy time tips updates Website
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Generation] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    It is downright misrepresentation when companies position themselves as lead-generation experts. An optimized balance of inbound and outbound marketing techniques, i.e. “allbound marketing,” consistently generates high quality leads that ultimately produce revenue. In fact, it makes the whole sales pipeline sick. I couldn’t agree more.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Generation] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Generation] The New Premium Medium Is Print
    Compared to digital images, a study by Millward Brown confirms that printed images generate greater activity in the areas of the brain associated with emotion, “leading to more positive brand associations and easier brand recall.”.  . But it’s not just fashion brands that are putting ink on paper. Anticipating the “why print?”
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Generation] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Links generated by a recommendation engine (e.g., Your website is most likely your primary channel for generating new leads and customers. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? harbinger of business decline?
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Generation] Top 6 Content Marketing Takeaways from Marketo Summit
    Session 1: Lean Content Marketing for Lead Generation. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Here’s a quick rundown of the top three sessions I attended and what I learned along the way.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Generation] How to Cut Your Marketing Cost-Per-Sale
    'Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers. The company shares these leads with its sales people based on their territories. Lead Qualification
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    80% of the average salesperson’s day is spent on non-revenue generating activities, including not knowing where to find good prospects or recognizing them once they find them. Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. Source: HubSpot ). Source: Tele-Smart.com ). Productivity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Generation] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Decide what’s most important to you—lead generation, lead nurturing, or response management—and tackle that issue first. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany. How is that possible?
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Generation] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    HS) It’s correct to say that traditionally, “marketing automation” has come to mean software designed more for lead nurturing vs. generating inbound leads. You can access the guide from the TrustRadius site here.). The guide also includes insights from leading marketing automation practitioners. But don’t think the guide obsolete just yet.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. businesses spent $68 billion on local advertising to generate phone calls alone, accounting for 47% of all local advertising. In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. businesses spent $68 billion on local advertising to generate phone calls alone, accounting for 47% of all local advertising. In 2012, U.S.
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Generation] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Image source : Hubspot.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Generation] Matthew Crawley in a Dress
    Nearly lost in the noise was the fact that Vogue had held on to its substantial cultural sway for a new generation, as the issue is on track to become one of its all-time bestsellers. Even today, stalwarts like Chanel, Celine and Dior still do not sell their clothes online. Vogue’ s Kimye cover. Verdict? The “First Kiss” video. Verdict?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Generation] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The third thing is, does the revenue generation in the company consist of a single integrated process? Why are we talking about revenue generation all of a sudden? In well-aligned companies, marketing generated leads have a. He works with company owners and CEOs to resolve two burning questions. Permit me to explain that.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Generation] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    If you answered “to generate more leads and sales,” you’re on the right track. Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. Now another question: why do you have a website?
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Generation] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    If you answered “to generate more leads and sales,” you’re on the right track. Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. Now another question: why do you have a website?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [Generation] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    Mathew Sweezey wrote the post based on his research into the State of Demand Generation. 'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Reason #1: Lots of Red Tape. agree. Even though I find it curious that only 53% are using it so far.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Generation] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    1) Idea Generation/Writer''s Block: "What Should I Blog About?". To make this easier on you, we''ve even created a free tool -- our Blog Topic Generator. In other words, the source reporting the data isn''t necessarily the source that generated the data. Am I right, or am I right? and ways to maintain your balance. Damn hard.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Generation] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Lead generation. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo 'Retooling Your Marketing for Exponential Growth & Profitability. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. WHEN:  Thursday, May 8 (11:30 a.m.–1:00
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Generation] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  What should marketers know about your organization and the role it plays in marketing and specifically, Demand Generation Strategy?
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Generation] B2B social media – a two horse race?
    47% now name ‘lead generation’ as a primary goal for social media (up from 36% in 2013) – this is now the second most common goal behind only brand positioning (50% in 2014).  'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. It seems that social media, in B2B at least, is a two horse race.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Generation] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    The ability to track both online and offline conversions also helps marketers understand the channels that generate the most revenue, and ROI from those channels. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Generation] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    The ability to track both online and offline conversions also helps marketers understand the channels that generate the most revenue, and ROI from those channels. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Generation] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    You can also make use of Twitter Lead Generation Cards for this purpose. These 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse , we often get the question, “How do I build or get an email marketing list?” Offer Something of Value.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Generation] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    We built a marketing automation platform that has earned kudos for its ease of use coupled with a broad palette of capabilities that marketers deploy through the entire customer lifecycle, from lead generation through advocacy. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. It’s paid off.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Generation] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Online lead generation can be broken down into three broad areas: Getting found online. Landing Pages. Forms. Workflows.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Generation] After an Event: How to Connect and Follow up on Email + Social
    If you’re uncertain how to take the next steps, or want to make sure to capitalize on the enthusiasm generated at your event, keep reading. Want to tap into the enthusiasm generated at your event? 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Generation] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Demand Generation Going Guerrilla.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Generation] Almost everything I knew about starting a business was wrong
    Ironically, I also hear a lot of whining from the networked generation about how competitive the job market is, how old people need to retire to make way for new people in the job market, how investment money is tight. You have more business opportunities before you than any other generation. ” Why would I say that? Focus.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Generation] 83 Exceptional Social Media and Marketing Statistics for 2014
    However, just over a third of marketers view each channel as valuable for lead generation. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. ( Only 23% generate a reply. No, not that.)
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Generation] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    Average cost per marketing-generated lead is $93 for companies using video. Companies using video require 37% fewer unique site visits to generate leads. 'Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. It’s serious business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [Generation] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    Lead Generation content marketing lead gen lead gen summit Lead qualification webinars 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Generation] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • E-QUIP  |  SATURDAY, APRIL 12, 2014
    [Generation] Are You Holding Your Young Stars Back?
    Of course, I frequently hear Boomer managers complain about the younger generations'' "unrealistic" expectations. Why do the younger generations think it should be different for them? One cross-generational study of 1,200 professionals found that they substantially favored Gen X managers over Boomer ones (70% to 25%)!
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Generation] How Can Content Marketing Generate Leads?
    Links, simply put, equal lead generation by bringing more visitors to your site. Externally placement generates leads by putting your brand into another sphere of consumers. Some By teasing larger content items on these channels you can help generate leads that will follow the link back to your website. Rate Calculators.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. 'Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Generation] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Attribute calls from paid search back to the Google domain, the campaign, the adgroup and the ad that generated the call. Determine which landing pages generate phone calls. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Generation] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” It’s They report encouraging results. ” It’s a quick read and I think you’ll find some useful takeaways.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Generation] Uncovered: The Future of Mobile Marketing
    'How much of your leads are generated through the mobile landscape? alone, $400 billion will be generated in mobile marketing by the end of next year. It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion. Facebook (74%).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation] Facebook Cracks Down on News Feed Spam From Brand Pages
    Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. It''s a way of gaming Facebook''s News Feed algorithm to generate more distribution and, thus, exposure for their brand. 'We all hate spam.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Generation] Your Customers Are Calling You. Are You Picking Up?
    According to an infographic by Invoca , the inbound call industry will generate $4.17 'In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. elieve it or not, people still pick up the phone and call companies. Inbound Marketing
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Generation] 5 Mistakes Companies Make When Automating Their Marketing
    Here are five common mistakes organizations make when automation their marketing and how they can fix them to get more value from their technology investment, as well as a better return on their demand generation. The biggest thing that marketers need to understand is that marketing automation is an enabler of a Demand Generation Strategy.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Generation] What is the True Value of Social Engagement?
    If it is an eCommerce site you can easily just look at your transactions from your social channels and see how much revenue they generated.  'Measuring social impact on a retail client is one of the hardest things to do.  Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Generation] A sustainable process for optimized content marketing and brand publishing
    For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. But 'You spend a lot of time researching, planning, and creating all kinds of content online. It’s a common challenge. Everyone is busy.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Generation] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    If a company can track the source of these phone calls, marketing teams will have a clearer picture of which initiatives and campaigns are generating the strongest leads and the most ROI and revenue. 'Fact: The number of smartphone users worldwide will total 1.75 in 2013 to 69.4% of the global population in 2017, eMarketer predicts. Hooray!
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Generation] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
    He said he was going to stop using Money Mailer because the mailings simply weren’t generating the results he needed. They generated dozens and dozens of phone calls. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. Summary: Why Call Tracking. He was stunned.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 10, 2014
    [Generation] From MAGNET: Find New Talent
    Uncategorized careers in manufacturing generation gap intern job shadow program Judith Crocker MAGNET 'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org. Prep: One- and Two-Day Shadowing Events. Welding.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Generation] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Your value prop separates you from everyone else, so use that to pique your profile visitor’s interest and generate immediate interest in you. asked him what it was.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Generation] A Case Study: How a SaaS Integrates Call Tracking
    The NES proprietary lead management system monitors, tracks and directs each contact generated by a company’s advertising, showing results in one dashboard. NES tracks leads, identifies top revenue-generating ads, staff, and sites. This particular case study is about a SaaS lead management system for the rental industry. Challenge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Generation] How to Achieve a Return on Conversation with Emotional Marketing
    Not only does the brand cleverly ask for specific opinions from its 3,000+ fan page followers here, but they also take the opportunity to better serve an existing client by using User Generated Content (UGC). 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that? wouldn’t blame you if you’re not. There is no connection.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Generation] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. 5.      Stay useful.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Generation] How to Avoid the Black Hole of Sales Leads
    Whether your lead generation is inbound, outbound, or both, a professional and well-trained telemarketing team is invaluable. You’ll benefit by alerting them to this important change in your lead generation program and gain their buy-in – both of which are critical. 'Are Sales Driven by Numbers or Quality? Is it simply lost?”.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Generation] Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business
    Chicago’s deep history of manufacturing knowledge, Sassen observed, is what set the city apart in the past, and acknowledged that while that talent remains the same in some spaces, it has also transformed as local entrepreneurs have sought to make the Windy City a hub for the next generation of “knowledge workers.” It certainly was. As Prof.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Generation] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    For my last session before the keynote, I decided to drop in on Dayna Rothman ’s session on “Lean Content Marketing for Lead Generation.” Content Marketing Manager, the author of Lead Generation for Dummies , and the managing editor of the blog you’re reading RIGHT NOW. All in all, it was an unequivocal success. Her basic take?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Generation] Needs-Based Marketing for Executive Buyers Today
    At Avention, Cari is responsible for Corporate Communications including PR, Social Media, and Analyst relations as well as facilitating 3rd party demand generation efforts It’s no secret that the buyer’s journey has changed. There have probably been equally as many articles written on getting to the right buyer at the right time.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Generation] How to Reduce Your Call Tracking Costs
    I''m not sure if any other call tracking providers have a Webhooks generator like LogMyCalls. 'Obviously the value of call tracking data is significant. The ability to marry call conversion data to specific marketing initiatives and optimize campaign for ROI is vital. The insight gained from call tracking is critically vital. That''s great!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Generation] The top 10 tricks for sales lead generation
    This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. The top two metrics that are essential to measuring the results of your lead generation investments. Ruth P.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Generation] Are You Getting Your Sales Force Involved in Social Media?
    Content Generation - Your sales force is or should be the experts in the field. 'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Let’s face it, your sales forces are in the trenches every day solving customer’s problems.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    If you have user-generated content, you could use one collage square for the photo of the winner and the other for the winning entry. 'More marketing doesn''t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies ? I''d pass on getting more of those things any day. you get the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Essential Mobile Apps for Marketers
    Toggl enables you to track your time, sync between devices, and generate time sheets, although it stops short of actual accounting functions. When you’re ready to move past timekeeping and generate invoices, check out Xero. When you’re ready to move past timekeeping and generate invoices, check out Xero. Evernote Hello. Toggl.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Generation] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    Poor data quality is, quite possibly, the single most disruptive influence on Demand Generation program performance, brand reputation and accurate performance measurement. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS. Blog data data degradation Lattice Engines segmentation Strategic Demand Generation Netflix?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Generation] B2B Marketers Need a Fresh Perspective
    Generating "leads," instead of working with sales and service to help customers solve problems? Factors at play include, but are certainly not limited to: Marketers are evaluated on lead generation, not the stuff that I've talked about in the posts Michael mentioned. " of the things you've written about?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Generation] 4 Ways to Reduce Campaign Costs With Call Tracking
    We won''t get too deep in the weeds here, but here are some examples: - Use call tracking to determine if AdWords is generating more calls than organic search. It can literally tell marketers which campaigns, ads, and keywords generated converted calls. 'Marketers use call tracking for a variety of reasons. 3) Worth of a Call. Caution.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Generation] Content ROI Is a Myth
    Producing quality content should help to increase the visits you generate from inbound channels. We want to know how the content in each email is performing in terms of the clicks it’s generating (click rate), but also how many people became an MQL after reading that content. The Indicators of Content Success.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Generation] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If you don’t have a content marketing budget to start with, honestly assess what’s in your toolkit right now and how you can leverage it to generate and share your content. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? Conversion rates.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Generation] Spring Clean B2B Lead Generation in 5 Easy Steps
    You already know the essentials of spring cleaning your B2B lead generation : cleanse your leads database. refine your lead generation strategy to do more of what’s working and stop what’s not working. While you are at it, download one of our free e-booklets including “ 13 B2B Lead Generation Mistakes You’ve Made.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Generation] Marketers May Just Be Their Own Roadblock to Reinvention
    focus on the buyer does not mean simply generating more content, buying marketing automation, pushing out more email campaigns or developing a seven-step drip campaign.  was once having lunch with one of our clients who was a VP of Demand Generation.  Quite the disconnect! Their Content Consumption Patterns. Their Market Conditions.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Generation] 21 Fantastic Facebook Marketing Guides
    Belle Beth Cooper reveals some real-world findings about Facebook use that can help marketers optimize use of the social network, such as that photo posts get 39% more interaction; using emoticons increases comments by 33%; and question posts generate double the number of comments as the average post. 'Many (most?) Hell Yes! by Marketo Blog.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Generation] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals. love it.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Generation] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Sometimes generating results means working harder, faster, or stronger -- big campaign successes often require a major effort. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? Core Behavioral Traits. Inquisitive. Decisive. Adaptable. Get Sh*t Done (GSD). While this competency is.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Generation] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Submissions - How many leads did each CTA ultimately generate? In this test, the slide - in CTA had a 192% higher CTR and generated 27% more submissions. But the question is. Oh, the horror.) <!--
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Generation] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    This is great for emails like blog subscriber emails that are automatically generated and sent frequently. 'A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Well a few days ago I was lucky enough to be granted beta access (b oy did I feel special)! Don''t worry.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Generation] B2B Websites: How To Generate More Leads
    Breaking News : A lot of B2B companies are not generating leads from their websites. For many B2B companies, lead generation is still rooted in more traditional methods such as referrals, advertising, direct mail and cold calling. But they were not familiar with how to generate leads from their website. Don''t be.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Generation] 5 Tips to Market Your Event Using Social Media
    Download our white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. 'Last week we joined Chicago women-centric tech organization Ms. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’. Make Use of Images and Visuals.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Generation] Is Affiliate Marketing Right for Your Business?
    For example, if there are specific books you typically recommend to your customers or clients, you can become an Amazon affiliate and receive a small percentage of the profits generated from book sales off of your website. To increase participation, simply increase the percentage of profits they receive for sales generated from their site.
  • VIEWPOINT  |  MONDAY, APRIL 7, 2014
    [Generation] PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads
    Jim is also head of the Sales Lead Management Association, which regularly names the 50 most influential people in lead generation. 'My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Here is a link to our entire conversation, followed by some highlights.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Generation] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [Generation] What’s a “Marketing-Qualified Lead”?
    This damages trust and inhibits their desire to follow up on marketing-generated leads. 'It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often. Attend a webinar? Information.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [Generation] Lead Generation: The power of copy
    In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Lead Generation: Does your teleprospecting deliver value to prospects? 'Tweet Words matter. Words inspire. Words are influence. Results.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Generation] Boards with Benefits: 5 Stand Out Brands on Pinterest
    'While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target. Board: Party with Pinners. Board: That''s Genius! Lowe''s.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Generation] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. 'This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. Read This. So, it’s a new month.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Generation] Website Call to Action; Alternatives to “Contact Us” for lead generation
    But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect.
  • ENGAGE  |  FRIDAY, APRIL 4, 2014
    [Generation] 3 Tips for Using Google Keyword Planner
    For example, a search of phrases related to “marketing agency” generates hundreds of results. 'Google Keyword Planner is a helpful tool for conducting research to drive an SEO campaign or content marketing strategy. As a search engine marketing professional, I’ve spent a lot of time using Keyword Planner. results. To remove these “D.C.”
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Generation] How to Get More Leads by Optimizing Your Website Images
    lead generation 'There''s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path , place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Generation] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Furthermore, Matt McGee of MarketingLand reports that a study by Business.com showed that B2B marketers thought white papers was one of the top lead generation tactics. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits. Demos.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Generation] Why Inbound Vs. Outbound Marketing is the Wrong Question
    But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to. recently worked with a company that was quite proud of the 1,000 free trial registrations they were generating per day. Demand Generation It’s allbound.
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Generation] The Friday Marketing Rant: You Should Care About Phone Calls
    It takes 4 web leads to produce the revenue generated by 1 phone call. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Also, share the post via social media using the hashtag #fridaymarketingrant. --. And they matter a lot.
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Generation] Drive Real Action With These 6 Killer CTAs
    As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. 'Once your video fades to black, there are two preferable outcomes (one more ideal than the other). “Yes I want to start a demo right now!”
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