• SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Generation] How to Optimize My Calls-To-Action for Higher Conversion
    In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. These 3 ideas are only the tip of the iceberg when it comes to online lead generation and optimizing your digital efforts for higher conversion rates. Let’s dive in.
  • VIDYARD  |  FRIDAY, AUGUST 28, 2015
    [Generation] Designing Fly Landing Pages – Part 1: Focus
    Is the purpose of the landing page to generate leads ? While the other key elements we mentioned before are applied here, let’s just take a look at how we made sure to focus on the goal at hand – to generate leads by offering our visitors with a valuable resource. If you try to take on too much, your plans will crash and burn. Trust.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Generation] Conducting Brand Research: Whose Perspective Should You Get?
    Their perspective of your brand can come in handy when you want to generate more referrals. 6. Related Stories The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability Cost and Benefits of Market Research Generating Referrals: Are Your Clients Helping Your Brand? Clients. Past Clients.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Generation] Interesting Infographics: It’s All About The Leads
    Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales. If only it were that easy!
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Generation] The Role Of Emotions And Goals In B2B Buying Decisions
    For example, consumers have become quite accustomed to finding user-generated reviews and content. Demand GenerationFor most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions.   Learn and enjoy.).
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Generation] 5 Power Players You Need On Your Lead Management Team
    Brands that find a way to grab attention in a world where billions of megabytes of content slosh through the Internet each day become the lead-generating all stars. Your website is the hub of your lead generation operation. Put this person at the center of demand generation. Content Marketing Demand & Lead Generation
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Generation] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    Moreover, many of the most popular instant messaging apps offer additional functionality and services that could be considered the next generation of SMS, or Text+, if you will. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). The Anatomy of an Instant Messaging App – Case Study: Kik.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [Generation] Why Relevant Content Is Not Enough
    The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. Blog Buyer's Journey content marketing Demand Generation demand process relevantWhat’s happening?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Generation] The Change In B2B Marketing – 4 Rules To Live By
    It means that our demand generation programs always have a sense of “what’s next” in terms of content. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some 85% stated they wanted a vendor with knowledge of their industry.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Generation] Your Trusty Guidebook to Marketing Nation Online 2015
    Get a fresh perspective on how you should be creating content for the newest generation of digital marketers. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Generation] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    contacts report will show you how many contacts -- and how much revenue -- has been generated as a result of certain, specific marketing activities. That's t he number of new customers you acquire, divided by the number of leads you generate. That's where lead scoring comes in. Sounds easy, right? How many offers did they download?
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Generation] 5 Key Factors to Pinpoint Your Technology Differentiator
    As such, it is a great way to call out your differentiators, build a brand, and generate leads. 4. Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. Additional Resources.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Generation] How to Find and Target High-Value Keywords for Your Business
    If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. This tool will help you generate lots of terms (as it claims, “infinite”), and it's up to you to pick out the best ones. 4) KeywordSpy. But -- the BIG but -- it worked. Sweet!
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. This is a prime time to cross-sell / up-sell and generate additional revenue. Today, I am delving into how to best leverage email campaigns with those in the free trial. Urgency. 7-Day Campaign.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Why Professional Photography Matters On Your Website
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. Take your own photos. Content Pages.
  • VIDYARD  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Using Video to Breathe New Life into your Email Marketing
    Report after report validates that emails with video content as the primary CTA generate higher click-through rates on average, and even using the word “video” in the subject can boost open rates. For most marketing teams, email marketing remains one of the top tactics for engaging target audiences. But it’s starting to fall amazingly short.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Why ‘Bigger’ Data Isn’t Necessarily ‘Better’ Data When It Comes to Lead Generation
    “Bigger isn’t always better” is the line they all say, and it applies to big data too: bigger data isn’t always better. However, there are ways to make sure you have “better big data.” Here ” Here are the problems to be aware of in big data marketing, and what you can do to avoid them. Big Data is […].
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    It could be for personal branding,  lead generation , or customer service, to name a few. Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. myself have had some pretty compelling results with Twitter. They don’t pick a specific target audience. Happy tweeting!
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    Generation. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating. When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Back in 2007, I joined SAP to run an online lead generation program. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” What is content marketing?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Generation] 15 Ways to Synchronize Social Media and Email Marketing
    Use SlideShare’s lead generation contact form. SlideShare’s lead generation set up lets you control where and how the lead generation form will pop up. Test Twitter’s lead generation cards. Social media and email marketing are two of the most widely used digital marketing tactics. 86% of marketers use email marketing.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Generation] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts. They can neither predict lead generation outcomes nor measure the effectiveness of their demand generation programs.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Generation] A Follow-Up Strategy for Content Syndication Leads
    B2B Marketing Campaign Strategy Content marketing Content Syndication Copywriting Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Sales Enablement White Paper Syndication White Papers content syndication leads content syndication program content syndication tips white paper leads
  • ANNUITAS  |  TUESDAY, AUGUST 25, 2015
    [Generation] 10 Years and Counting
    Take a look at our Decade in Demand infographic to highlight some of the major milestones in Demand Generation in the last 10 years. This month, ANNUITAS turned 10. When I co-founded ANNUITAS 10 years ago, I remember thinking about the kind of company we wanted to build.  We wanted to build a firm that was known for integrity and excellence.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Generation] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    The data shows that firms that generate leads online both grow more quickly and are more profitable. Online Lead Generation and Firm Profitability. They need to have a tailored, ongoing plan to help you connect with your target audiences and generate more business. Leads generated through your website. Figure 1. Figure 2.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Generation] Blog More To Sell More
    Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog. sales representative-generated blog post is a great step toward generating custom content. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Generation] Build Your Marketing Strategy Like a Construction Site
    Create a plan, generate ideas—don’t just go in blindly. Author: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Not like that at all. And your marketing team and strategy should run the same way. Here are three methods to do just that: 1.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Generation] B-to-B Marketers: Why it takes more than three calls to make a sale
    We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. It should generate consistent, predictable results. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Simply fulfilling a request is not the answer, but yet many companies do just that. 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Generation] The Best Way To Convert New Buyers Is To Help Them First
    We also see teams of collaborators and curators and designers who find ways to generate quality content at scale.  We also see a managing editor who decides what gets published and shares to social. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Generation] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Generation] 10 Signs Your CEO Has an Outdated View of Marketing
    The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. And what about the number of leads and customers they generate? Uh-oh.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 24, 2015
    [Generation] MI6 Marketing Agency - Untitled Article
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of [DATE]. Each week I pick my top 3 tweets and package them into a blog post.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Generation] Why Email Marketing Trumps Social Media
    So when you encourage referrals from existing leads, it helps you generate new ones. 3. Email Demand GenerationTo acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And popular.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Generation] Branding as a full funnel journey
    Managing the mechanics and what we learn along the way helps us maintain brand integrity and customer generated content. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. The answer is that attribution is complicated and few have the patience or expertise. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 24, 2015
    [Generation] Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date
    49.4% of people clicked a revenue generating cross-sell or upsell offer, promoting in-flight products or services such as meals and hold baggage, or a third party product like hotel recommendations or car hire. Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Generation] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Find out how to generate more referrals — and how to turn those referrals into new business — with the free Rethinking Referral Marketing guide. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. Frustrating.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Generation] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 61% of B2B marketers cite generating high-quality leads as their No. Part of the problem is that everywhere you look, someone is telling you about new-and-better ways to generate leads. According to Forbes: 71% of B2B marketers use content marketing to generate leads. Generate Better B2B Leads. Company Blog.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Generation] Why Your Product Is Not What You Sell
    The new generation of disruptors are thinking differently. Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t. .
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Generation] Awareness Plus Fatigue Does Not Equal Consideration
    Our current model supposes that if you generate awareness among a large enough number of people, a fraction of a fraction of one percent will recall the beating you’ve laid on them and actually consider your product. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. Related Posts.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Generation] What Does A Content Marketing Plan Look Like?
    How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Is it brand awareness, engagement, lead generation, sales, or customer retention/loyalty? Where do you start? What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Generation] Digital Marketing: The 7 Essential Channels
    Over time, your results will improve and you’ll be able to generate an increasingly robust ROI. You can learn more about generating sales leads via your website, tracking online body language, funnel optimization techniques, and key performance indicators to track. Wouldn’t it be great if business were like that today? Paid Search.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Generation] Designing a Website Blueprint: How to Create Your XML Sitemap
    We recommend using a sitemap generator to build your sitemap. While the folks at Google no longer maintain their own sitemap generator, they do provide this helpful list of XML sitemap generators you can pick from depending on the OS of your computer. Similarly, you'd never want to design a website without creating a sitemap.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] ReadyPulse Experiences 250% Year-Over-Year Growth
    About ReadyPulse: ReadyPulse’s technology is the most effective and powerful solution to curate and display social user generated content to drive commerce. Inspirational Marketing Platform ReadyPulse Experiences 250% Year-overyear Growth, Brings on Go To Market Executives for Vertical and Geo Expansion. Always On AO250 to Watch. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] Fashion Digital Announces the Final Nominees for Best of LA
    “Best of LA” is a people’s choice competition hosted on FashionDigital.com, featuring user generated Instagram content from each brand which will be powered by ReadyPulse, a leading UGC technology solution provider for retailers based in Seattle and San Francisco. Fashion Digital Announces the Final Nominees for Best of LA.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Pulse Marketing Suite, a B2B, enterprise SaaS content commerce platform, is the most effective way to leverage social media photos and influencers helping enterprise brands and retailers drive commerce with 100% authorized, high quality, product relevant social user generated content. ReadyPulse Becomes an Amazon Webstore Solution Provider.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a content commerce software company that helps enterprise brands and retailers drive commerce with 100% authorized, high-quality, product-relevant social user generated content. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    Helps Brands Find the Best User Generated Content Authorized for Marketing. We believe ReadyPulse has already begun to change marketing with customer generated content,” said Todd Warren, Divergent Ventures. ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. About ReadyPulse. Press
  • E-QUIP  |  FRIDAY, AUGUST 21, 2015
    [Generation] Power Writing for Technical Professionals
    helped my previous employer generate millions of dollars in new business that started with prospective clients contacting us because of something we'd written. Many (if not most) technical professionals are ineffective writers. That fact is widely acknowledged. The question is does anyone really care? What is Power Writing?
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Generation] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Many people underestimate the value of a LinkedIn group as a lead generation tool, but that is actually one of its most important benefits. B2B Marketing Lead Generation Social Media linkedinBut one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. The key is to choose your focus wisely.
  • VIDYARD  |  FRIDAY, AUGUST 21, 2015
    [Generation] 5 of the Best Talks to Learn About Practical Uses of Marketing Tech
    How to Generate more High-Quality Accounts with Video. Now that your systems are building the profiles of top prospects, it’s time to see how to generate more of these prospects. With video, you can generate leads with email gates and forms and then track second-by-second consumption to build lead profiles and qualify prospects.
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Generation] Three Blogging Tips for Professional Services Marketers
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Blogging as a marketing tool is all about creating value through educating your audience. These high profile professionals know what they’re doing—and most of them are blogging.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Generation] Social Media & Your Business: Choosing the Best Platform
    Unique Attributes : Generates leads and drives traffic to other content (or back to your website). So you want to define a social media strategy for your business ? Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. Getting Started. Do its attributes relate to my business’s needs? Facebook.
  • LEADERSHIP  |  FRIDAY, AUGUST 21, 2015
    [Generation] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Effective lead generation takes both quantity and quality into account. The post Interesting Infographics: Using Big Data to Generate Sales Ready Leads appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Generation] What is an Inbound Marketing Campaign?
    Perhaps you want to generate 500 leads or convert 10 new customers. Once you have generated a new lead or reengaged an existing lead using your marketing channels, it is time to nurture that lead towards a purchase via email communications. Setting Campaign Goals. What is the action-oriented goal you would like your audience to do?
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Generation] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    They can support multiple strategic efforts, including brand awareness, lead generation, training and education, and thought leadership. In fact, you should anticipate email generating the vast majority of registrations. Use the webinar for lead generation. The slides can be shared on SlideShare. Plus, a live one is interactive.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Generation] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    This is because every image generates a server request, which slows down the entire process. Generate an optimized version of your HTML code using the PageSpeed Insights tool. When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right?
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Generation] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS. Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Click Here to View the Infographic : Infographic Transcription : Understanding Inbound Marketing and the Sales Funnel.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 20, 2015
    [Generation] How To Pitch Lead Generation Blogging to Old School Executives
    Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to reach their prospective customers. This is called sales).".
  • THE POINT  |  THURSDAY, AUGUST 20, 2015
    [Generation] Is B2B Lead Generation Really This Difficult?
    Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link. Why is that?
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Generation] Marketing Enablement and The Technology Stack
    Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8%
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Generation] How Marketing Can Contribute To Revenue Generation
    In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Before you can use marketing to generate revenue, you’ll need to bring about a similar shift in culture. Make that process smooth enough, and marketing will be seen as a key player in revenue generation.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Generation] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? In part one , I provided insight into the why and what of a lead-to-revenue assessment. Your assessment should identify weaknesses and gaps in seven key components of your flow.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Generation] How to Get Website Traffic from Periscope
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Social Media Traffic GenerationPeriscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Generation] How Publishers Can Increase Time on Site
    These readers are the qualified leads you want to be generating. There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Generation] 10 Excellent Landing Page Design Examples
    So you want to generate some leads on your website, do you? Comment below and tell me of the trials and tribulations you’ve experienced with landing page conversion, or fill me in on your lead generation efforts in general Well, do you have any forms for people to fill out so you can convert them from visitors into leads? They got me!
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Generation] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. Landing pages are obviously a key component of lead generation, yet many businesses are still missing the boat. Demand & Lead Generation Social Media Marketing lead generation revenue social media
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    User Generated Photos: Simply ask fans for photos. Blog Social Influencer Marketing User Generated Content (UGC What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic. When we moved to status updates on Facebook, our posts became shorter.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  From  March 14, 2015 - May 31, 2015 our team published a total of 43 blog posts.  A pretty good number, right?  Even better!
  • KEO MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] B2B Marketing: Buyer Understanding to Become Top Priority
    Instead, the marketers surveyed cited brand and positioning as their top responsibility currently, followed by lead generation and brand communications. B2B Marketing Lead GenerationA new survey shows that business-to-business marketers foresee a return to a customer-centric approach on the horizon.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] How to Balance Website User Experience and SEO
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Instead, we’re told to build websites with the user experience in mind. But be cautious.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] Firmographics for the Sophisticated Marketer
    B2B marketers can’t always depend on the same metrics, tools, and solutions used by B2C marketers when it comes to lead generation and sales conversions. For example, demographics is a standard way to segment and target potential customers for the B2C marketer, but it’s far less useful for the B2B marketing pro.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] 5 Best practices of trade show lead qualification
    Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. B2B Marketing B2B marketing lead generation lead qualification trade shows
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] How to Manage Your Content Marketing in 30 Minutes a Day
    You may not move mountains, but you’ll certainly build momentum that generates success. Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. So, you just give up. Right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Generation] 4 Steps To Building The Content Marketing Business Case
    Marketing-generated pipeline. Marketing-generated opportunities. Marketing-generated deals. Marketing-generated revenue. 2. Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Do Your Research. Customer acquisition cost. Cost per sale.
  • ANNUITAS  |  TUESDAY, AUGUST 18, 2015
    [Generation] 3 Mistakes to Avoid When Developing a Demand Generation Strategy
    Developing a comprehensive Demand Generation Strategy is not a simple task.  Contrary to what you might want to believe, your demand generation program isn’t about your company. Those challenges are what make your company possible, and it is those challenges that your demand generation program should serve. Planning in silos-.
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