• KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Generation] How to Create Irresistibly Shareable Content
    By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. The URL and meta description are also very important aspects of producing shareable content that will also generate visibility in organic search.
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Generation] Incorporating Video into Your Marketing Automation Platform
    As a content marketer, there’s nothing more important to me than producing quality content that is engaging and inspiring and overall supports my marketing team’s demand generation efforts. With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    This mighty marketing machine works to automate and sync your various efforts: Lead generation. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Generation] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    The hreflang Tags Generator Tool  via International SEO Map. In Part 2 of this series of posts on doing an online audit for SEO, we discussed the questions to ask yourself as you’re analyzing your website data. It’s our hope that those questions helped you tell an accurate story of your website performance in search and beyond. The result?
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation] A Mindset Shift for AEC Professionals
    wide world of lead generation and business growth extends well beyond RFPs and networking events. Ensure that your AEC firm is giving adequate attention to the three key areas below to enhance your marketing efforts and generate new business. 1. Online marketing works. Your Website. How Buyers Check Out AEC Services Providers. Video.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Generation] Spark New Results from Your B2B Marketing at Mid-Year
    You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. First, know that it’s OK to start or restart marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Generation] 4 Stages of a Thought Leadership Maturity Model
    Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership MarketingEnjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Google noted that even just a few years ago, in 2012, the age demographics of B2B buyers were fairly evenly spread across generations. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] 7 Important PR Lessons Every Content Marketer Needs to Learn
    I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. What is PR? Sound familiar?
  • VIDYARD  |  WEDNESDAY, JULY 1, 2015
    [Generation] Learn about Interactive Video from the Experts at SnapApp and Vidyard!
    You can add a number of more detailed elements to a longer video, like a webinar, for demand generation purposes. Video is the closest thing to being there in person…your audience can hear you, and see you. It’s like you’re standing in front of them. What did these two industry rock stars discuss? Video marketing has evolved.
  • BIZNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Generation] Do you still need to measure brand awareness?
    If your brand is Coca Cola, then the way you use digital is to generate brand awareness, just as you do with TV. As a marketer, I am a late bloomer. spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. One question pops up over and over again is: “what about brand awareness?”
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Generation] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    When executed well, Twitter chats can generate lots of positive buzz and interest in your brand. Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. Yikes! Where It All Went Kaput. Sounds tame enough, right? Wrong! But these “other topics” took on a whole new meaning. Create Your Own Questions. Recruit a PR Wingman.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Generation] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Check out these triggered emails for new contest entries: Notice that both companies offer a promotion in their confirmation email to generate a sale. Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. Let’s get started! Follow-Up Emails. Confirmation Emails.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Generation] Creating a Survey? 7 Tips for Getting More Respondents
    For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. On the other hand, a poorly written survey will return useless data while creating a frustrating experience for the respondent.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Generation] The Very First Step To Take For Better Quality B2B Sales Leads
    Sure, you're generating sales leads, but are they good leads? The same kind of logic, applies to generating better quality B2B sales leads. Endless articles, studies, conferences and books explore the topic of B2B lead generation. To begin to generate quality leads, get sales and marketing in the same room. But it worked.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Generation] Where is Your Demand Generation Program on the Effectiveness Quotient?
    In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He said, “We are aiming to be among the 2.8% of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness!
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Generation] Infographic: The Science of Creating Buyer Personas
    Demand Generation InfographicsBuyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics. Source: MarketingProfs. Image: Courtesy of Jameela Oberman .
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Generation] The Key to Driving Consistent Growth: Understanding Costs
    You calculate it by dividing the total costs associated with generating new customers by the number of new customers you gained in a specific period of time. Establishing Your Optimum Lead Generation Model. Don’t make the mistake, however, of under-allocating resources towards lead generation, nurturing and conversion. years.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Generation] Key Performance Indicators – Not Clicks
    When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” As mentioned above, outbound email (via a targeted list) is but one element of a Demand Generation program. – Win rates for opportunities attributed to your demand generation program.
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Generation] Status quo, you know, is Latin for 'the mess we're in.'
    Lead Generation Lead QualificationThis title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result? How to Fix It in Six Simple Steps. Inside sales?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Generation] 10 Publishers Killing It on Instagram
    In particular, their #DeereSighting user-generated content (UGC) campaign has been crushing it on Instagram, achiving engagement rates more than 40% the norm for the platform. Instagram isn't just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Generation] Improve Your Offer Strategies by Learning to Let Go
    Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Content Marketing A/B test A/B testing call to action click-to-call content marketing CTA demand generation email marketingSo, you came up with the perfect email campaign for a targeted list. The culprit is the offer.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Generation] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    While one-on-one interactions between brand and consumer do happen all the time in the social web, individualized experiences can also be created through the application of user data to generate customized content, creating an individual experience. Day Four at the Amplify Festival 2015. Here are some key concepts from the panel.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Generation] How to Convince Your CEO of the Power of B2B Content Marketing
    Content Marketing Increases Lead Generation. 83% of B2B marketers say content marketing is important or very important for lead generation.  (CMI). Generate an Editorial Calendar. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. It’s not.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    For these products and for this type of customer, the free trial is the perfect way to generate leads and close business. These sites are slick, well-oiled lead generation machines that invite the visitor to 'Get Started' (in other words, take a free trial) at every opportunity. Our product is so good it sells itself.".
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Generation] Quick Reads: The Content Marketing and Marketing Automation Convergence
    The research shows these marketers generate higher marketing-attributed revenue, more qualified leads, and better content (in terms of driving conversions) than their peers. Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. Because the Best-in-Class already are!
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Generation] 6 Things Your Landing Pages Should (And Should Not) Include
    So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. The primary goal of the landing page is to generate a lead by having the customer fill out your form. Concise, Action Oriented Headline.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Generation] The Long Term Value of an Email Marketing Welcome Programme
    For example, if they offer just one welcome email and it’s not generating engagement, it’s likely that a brand will need to add more communication – for many customers it takes more than one piece of great content for them to start clicking. However, to do this successfully good data hygiene is also essential.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Generation] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    As Michael Ballard, the company’s Demand Generation manager said, “My paycheck doesn’t come from views, likes, or followers. Are you sitting down? I’ve got something very important to tell you. Marketing automation is key to successful marketing teams. Where’s the dislike button? Here’s something you’ll reeeally like.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Generation] Top 7 Branding Ideas for Your Consulting Firm
    Visible Experts help generate more leads and cement your credibility in the marketplace, making it easier to close more sales and grow. 4. Here’s a simple fact of life in management consulting – every firm creates a brand. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Generation] 3 Steps To A Better LinkedIn Photo
    Profiles with pictures generate 11X more views than those profiles without a photo. And, those who have seen my personal branding workshops know the only thing that honor generates is laughs! If LinkedIn was like Tinder, would your customers swipe left or swipe right? If you don’t have a great pic, then you are immediately ‘eliminated.’
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Generation] My top 3 tweets #6
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of June 22, 2015. All I ask is you consider hiring my agency one day! Why top 3?:
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Generation] Why Video Is Crucial to Your Marketing Automation Strategy
    Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. How to use video strategically for lead generation. Author: Kimbe MacMaster Video is on the rise. And you’re not alone. Would you know?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Generation] 10 Tips To Increase Eyeballs And Conversion
    This means seamless collaboration between SEO/SEM, Social, Content Marketing, Digital and demand generation teams.    Incentivize on total win revenue – nothing short of that truly matters for business results. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Vary your delivery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Generation] Facebook content strategy is a time bomb for inbound marketing
    They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. You get the point. Really. Let’s take a look at some of the current marketing trends and how they might make inbound marketing much more difficult in the future. The goal of inbound marketing. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation] How to Answer 11 Common Marketing Questions Using Analytics
    In order to successfully track the effectiveness of your marketing campaign, you'll need to start by setting goals for how many visits, contacts, and customers you want to generate. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. while it is.8% for referrals.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Generation] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The custom content business is a difficult business. And clients pay dearly for this.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Generation] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Corporate Marketing Demand GenerationDid you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” ” Develop buyer personas. 
  • FATHOM  |  FRIDAY, JUNE 26, 2015
    [Generation] Client Success Story: Terryberry Embarks on Expansion Project
    Earlier this month, Fathom’s long-time client, Terryberry , a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs. Terryberry is an example of a business that has grown and evolved in response to changes within its industry.
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Generation] How to Use a Mobile App to Drive Online Engagement at a Live Event
    To accomplish this, Synecore imprinted a customized “Zapcode,” a UPC or QR-code type code generated by mobile augmented reality app Zappar , on the back of all attendee badges. How do you drive online engagement at a conference or other live event? Some Final Observations. Follow @chrshorton. Follow @SyneCoreTech
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Generation] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. By using data from marketing automation, companies can see which tactics are generating the highest return at any given time, and strategically pursue these. Know What’s Working.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Generation] Five B2B marketing beliefs and trends debunked
    It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!  B2B is a market. Why am I pointing out the obvious?  Baloney!  As with many things in B2B – it depends.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Generation] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    It is much bigger that just generating leads. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar for 3M, a company that makes way more than Post-It Notes. He could be onto the next industry trend.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Generation] Stop Focusing On The Sales Process, Silly!
    Demand GenerationThe buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Your Customers Are Researching For Answers To Help Them Buy. Forrester).
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Generation] 7 Creative Content Ideas for Your Ecommerce Site
    User-generated content is so important right now. Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. JackThreads Blog. That’s one sure way to get your ecommerce blog noticed. Target Awesome Shop.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Generation] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Once your marketing automation solution is in place, you’ll be generating a larger volume of high quality, sales-ready leads. You may also want to create a service level agreement (SLA) between sales and marketing in order to make sure leads are getting generated and nurtured at the right pace. You wouldn’t do it if you didn’t need to.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Generation] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    It didn’t specify the nationality of the goldfish. (2) The preceding generation of campaign managers, called MCIF systems, used proprietary columnar databases to wring adequate performance from the PC hardware available at the time. But if you want to understand my thinking in more detail, please read on. Maybe you're unimpressed. think not.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 25, 2015
    [Generation] Will Heartless Robots Overtake the Humanity of B2B Marketing?
    B2B Analytics Marketing Automation B2B Marketing Technology B2B Lead Generation B2B Customer RelationsUnless you were hiding in a cave the past five years you're most likely aware that marketing technology is evolving more rapidly than ever. You're human after all.
  • DIRECT RESPONSE COACH  |  THURSDAY, JUNE 25, 2015
    [Generation] The hidden benefit of coupons in print advertising
    General Lead Generation Print AdvertisingPrint advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Generation] Why Video and Visual Marketing is Everyone’s New Best Friend
    In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Who is the most talented generation? Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. You guessed it, video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Generation] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    Brands need to think of content marketing as a continuous cycle of performance from idea generation to execution to analysis and back again. Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? What propelled you to share the article with colleagues or on social media?
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Generation] The Myth of Graduation – We Never Stop Learning
    According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 55.7 percent percent of marketers say they are unskilled in demand generation. Graduation is just one of many steps. We graduate from one area and generally continue on to the next school, class, tier…but we never truly graduate from learning. How is that possible?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Generation] 22 of the Best TED Talks to Inspire You
    One of the greatest mysteries of our generation is how certain content goes viral. Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. It's hard to stay inspired, too. Watch them. You're not alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Generation] Crowdfunding 101: Testing the Waters with TeeSpring
    The experts sound-off The next generation of bloggers is here. By Kiki Schirr, {grow} Contributing Columnist. It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” ” “Hour of Code made 2 and a half million dollars with Indiegogo.”
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Generation] Choosing the Best Big Social Networks for Publishers
    While advertising on LinkedIn generally produces lower engagement rates and higher prices per click than Facebook, because you can target by industry, role and several other key attributes, you tend to generate more qualified leads. Should you use Twitter or LinkedIn? Or maybe Facebook? How many should you be on? All of them? Not to worry.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Generation] Business Blogging as an Equalizer for Small and Medium Businesses
    demand generation, with a targeted number of leads generated and nurtured per quarter). Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. One of the most powerful ways to harness the power of content marketing is through a business blog. Promotional plans. 3.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Generation] Does Modern B2B Lead Generation Really Work?
    You may need a lead generation mindset change. Lead Generation Has Changed. In the old days (5-10 years ago), lead generation could be driven more by interruptive marketing like mass advertising, cold-calling and email blasts. Modern Lead Generation Is About Getting Found. Modern Lead Generation Works. Conclusion.
  • VIDYARD  |  WEDNESDAY, JUNE 24, 2015
    [Generation] Video Marketing How-To: Measure the Success of Your Video at Every Funnel Stage
    This is what middle-of-funnel is all about – generating leads, and moving your prospects to the next stage of the buying process. Welcome to another episode of Video Marketing How-To! Today we want to talk about how you can analyze the success of your video at different stages of the buying funnel. Blog Video How-To
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Generation] The Importance of Social Listening to Connecting With Prospects
    It could allow you to tap into the desires of a target audience you weren’t even aware existed and generate new leads from their interests. Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. That advantage is social listening. Attract New Business.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Generation] 12 of the Best College Logo Designs (And Why They're So Great)
    The spirit of life passed on to us from one person to another, generation to generation, with lessons and success," the website reads. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Generation] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. It’s more than just a channel for generating leads and engaging people, it’s genuinely a market with competitive forces.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Generation] Is Your Customer in the Driving Seat?
    The answer is not “more”; in fact the answer lies in the solid, strategic foundation we have been building our demand generation on.  Even though the landscape has changed, I STILL see companies running their lead generation like it’s the 90’s. Let’s compare Indy car racing laps to your buyers’ journey.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Generation] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    Demand Generation PodcastsMarketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Generation] Thank-You Notes: One Champion’s Secret to Sales
    That errant message brings me to a kind of writing on the opposite end of the spectrum … one that is sure to generate sales. I got a lot of favorable responses to last week’s blog post about the best (worst) prospecting email I’ve ever received. Thanks for all the love, readers. You can hold them in your hand.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 23, 2015
    [Generation] The Secret Weapon in B2B Blogging: Historical Optimization
    The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. First I have to tell you that I am upset with myself. For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder!
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Generation] Digital Relevance – An Interview with Ardath Albee
    also see instances of marketers working hand-in-hand with sales teams to execute fluid transitions in conversations held across the buying process, generating outcomes that are truly inspiring. You know what they say about assumptions…. Q: Where does strategy fit into Demand Generation? Albee: Strategy is the core of demand generation.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Generation] Marketing Automation Integration: Ensuring Critical Connections
    65% of those same companies are able to measure the close rate of marketing generated leads. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition. lone CRM as well wouldn’t be enough to sustain your efforts.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Generation] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm? Additional Resources.
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 23, 2015
    [Generation] Why Remarketing is a MUST for every business
    General Lead Generation Online Advertising Web MarketingWe can always think of some reason not to do a particular marketing program. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Most people are [.].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Generation] Stay The Course With Demand Generation  
    When discussing Demand Generation Strategy you should always look at all options before making a decision. This phrase has no greater meaning then in the Demand Generation World. Here are a few things to consider when you are looking for a new Strategic Demand Generation direction. Do they have a Lead Generation Team?
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Generation] 21 Spectacular SEO and Search Marketing Stats and Facts
    While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine. eMarketer ). seconds.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Generation] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    The first step is to think through what emotion you’re trying to generate in your campaign. Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.; Nicole Kroese , marketing and partnerships director at Likeable Local. What happens when you create an emotion?
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Generation] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    generational sea change is underway. This generation approaches the workforce differently, and firms will have to approach them differently as well. 5. This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. Well, now it’s here.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Generation] Trade Shows Can Work!-new idea!
    You generated some wicked cool buzz at your exhibit. Trade Shows Can Work-new idea ! The blog below is Todd’s.  I hope you enjoy!  Ken. I see the same thing at every trade show: hundreds, if not thousands, of company personnel standing around, wearing their logo shirts and nodding politely to passersby, or worse, staring at their phone.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Generation] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Generation] An inside look at innovation hot spots and how to get your idea noticed
    If you’ve been in a startup, you probably know how hard it is to get attention, get customers or to generate interest in your idea. Related Stories Five ideas to discover your marketing niche The next generation of bloggers is here. The tech start-up world is Jim Lussier’s playground … and it is one cool place.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Generation] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    If you still want to figure out how to use the PDF of a white paper or eBook or whatever it is as a lead generation device, another way you could do that is to create two versions. That includes video, infographics, images, PDFs, and more. KEVIN LEE: Let’s move on to infographics. Not every visualization is a good visualization.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. To retain the lead generation value of the campaign, just make sure to put your site page behind a landing page form (like we did with the example above). Right?
  • VIRALLY BLOG  |  MONDAY, JUNE 22, 2015
    [Generation] Business Blogging The Master Class
    Not sure how it will generate sales? You can learn all about these and lots more at our business blogging master class on Monday July 13th 2015 a one day class that will provide you with all the answers you need to get your business blog up and running and generating leads. So what is stopping you blogging? No time to blog? Events
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 21, 2015
    [Generation] My top 3 tweets #5
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. This tweet generated the most potential reach of all my tweets last week. – Chris. Why top 3?:  1954).
  • DIRECT RESPONSE COACH  |  SUNDAY, JUNE 21, 2015
    [Generation] List Research: Using SIC codes to find business lists
    Direct Mail Direct Marketing Email Marketing General Lead GenerationExhibit 1. When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Generation] Want to Be More Creative? Try These 8 Tools
    With Photocopa, users can upload a photo from anywhere on the web, and the tool will generate a color palette inspired by the colors in the image. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person.
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