• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Generation] Interesting Infographics: The Good and the Bad of Social Media Marketing
    Use social to generate leads by monitoring and responding to potential customers’ buying signals. 'Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. found it interesting to view the good and the bad comparison and I hope you do too. Key Statistics. Outmarket’s 3 Quick Tips.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Generation] 6 thorny data problems that Vex B2B marketers, and how to solve them
    User-generated social media content may offer valuable insights into customer needs and issues. 'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. It’s a never-ending battle.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Generation] Key B2B Demand Generation Strategies for 2015
    We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. This interview originally appeared in the RingLead blog , and is posted here with permission.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Generation] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • ANNUITAS  |  THURSDAY, JANUARY 29, 2015
    [Generation] Why Buyer-Centric?
    The secret is in developing a buyer-centric Demand Generation Strategy. If you haven’t read it yet, I encourage you to read it and then take a hard look at your current Demand Generation Strategy and evaluate it for its buyer-centricity. The question is how do top-performing organizations do it? Is it possible to do this? Really?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Generation] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    While every program has its own set of nuances and challenges, a couple broad themes to consider include: Brand Goals:  How many impressions and clicks do my ads generate? As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. At what cost?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Generation] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    This not only helps keep costs low, but it also generates new leads and opportunities within other markets. Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. First determine the goals for hosting the event. Who will you invite?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Generation] An Agile Response Requires Agile Marketing
    Within the next three months, dealers gained more capabilities (electronic lease-funding notices, reserve statements and lead generation). 'Fortune 500 companies often try to eat the elephant all at once when launching online marketing initiatives. Industry statistics show that big launches fail 80 percent of the time. do not have a choice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Generation] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. So much, I could open a spam factory, sell it back online, and make a profit. But what do those spam trolls want? They’re usually trying to sell something. Um, say what?
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Generation] How to Use Hashtags on Twitter With #Confidence
    The resources in this toolkit will give you a clear methodology for building a social marketing program, distributing social content, and generating social media leads. 'I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. And the tag part at the end of their name?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Generation] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    If you are building a lead generation campaign, add your current list of customers, subscribers, and converted contacts as a negative retargeting list. 'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. Simple.
  • 3D2B  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] New Year’s Resolutions for B2B Lead Generation
    'Here are a few B2B lead generation New Year’s resolutions that will get you off on the right foot for 2015. For a free consultation on B2B lead generation and telemarketing, call us now at +1 718-709-0900 (Americas) / +39 06-978446-60 (EMEA). Will Build a Bridge Between Sales and Marketing. Or are they on divergent paths?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] The Demand Generation Stats Every CMO Needs To Know
    'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. 45% generate 500 marketing qualified leads (MQLs) or less per month . ” 91% generate 500 MQLs or less per month .
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] How to Create a Benchmark to Measure Content Marketing ROI
    3) Lead Generation Metrics. Lead generation metrics like form submissions, email /blog subscriptions, and conversion rates speak directly to the value consumers place in your content. Content used to generate awareness should be helpful and unbiased—you’re not trying to sell anything at this point. 1) Consumption Metrics.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. 2) Gated Content You most likely started with blogging, and that’s a great way to generate consistent content. 'Research shows that content is the backbone of successful online marketing. Content Marketin
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Inbound Marketing – What is it?
    However, a lot of people don’t like filling out forms so using Social Sign In like Virally is a great way to help generate more leads. 'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. These represent what a company should be doing to bring in more customers.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    So it’s critical to get credit for every lead you generate. expected to reach 75 billion by 2018, marketers need a way to measure the ROI of the $68 billion annual investment they are making to generate those calls (BIA/Kelsey). One too many, I’m sure. With phone calls from mobile search alone in the U.S. Call Routing Call Tracking
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] How to Integrate Social Media and Blogging from The Art of Social Media
    ve found that a large amount of people will click on a Click-to-Tweet link, I think for two reasons: first, it can be an easy way to generate a good tweet if your content is good, and second, it’s a way to thank you for your efforts. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. Blogging was long-form, serious, and crafted.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] The Top 10 Best of Everything in 2015
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers Florida Best of Everything Fearless Competitor Top 10 Let’s have some fun here.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. 'It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. buyer committee). account and job title combinations).  
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Finally, Rent the Runway launched a microsite dedicated to its user-generated content. 'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Absolutely!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Sales Alignment: Put Theory Into Practice
    Practice: It’s all very well generating leads, but if there is no process to nurture the lead through to conversion, they will get lost in a black hole. '“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. have to say I largely disagree with this. Or does it? Don’t measure a rash of KPIs.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Generation] Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork
    Naturally, much was said about the role and benefits of social business practices, and the myriad ways the rapidly ascending millennial generation will come to define what that will mean. 'Here I am at the 2015 IBM ConnectEd (@ IBMConnect ) Conference in sunny Orlando, Florida. Branding Social Business Strategy The Social Employee
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Generation] Research Integrity: The Achilles Heel of Content Marketing
    For well understood reasons, the “legitimate press” now has neither the manpower nor the time to dig deeply for validation of market research that supports content generated by organizations. 'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Generation] Discover the 5 Steps to Help You Profit with Google Adwords
    So you''re investing in your ad campaign to learn and figure out how to consistently generate new customers month after month. The question you''re trying to answer is: How much can you afford to pay per click to generate one new customer? You''re trying to generate sales and be really focused with your ads. It includes Youtube.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Generation] What the Next Generation of Marketers Are Learning in School
    'Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. decided to focus my energy elsewhere. and The Coca-Cola Company. Twenty years later, I''m back at Bentley.
  • LEADERSHIP  |  TUESDAY, JANUARY 27, 2015
    [Generation] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
    The river that has nurtured and cradled in its lap, generation after generation since 1900 BC, is still today, an extremely powerful physical and spiritual force. Can you generate eBooks, reports, Infographics, case studies, etc. Try integrating this new, cleansed lead nurturing approach to your lead generation.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Generation] Top 10 B2B Inbound Marketing Predictions for 2015
    User-generated content of that type will continue to be popular. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year.
  • ANNUITAS  |  TUESDAY, JANUARY 27, 2015
    [Generation] Looking Outside In: Know Your Buyer First
    It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Generation] 9 Brands With Brilliant Facebook Marketing
    It’s this desire to help others that has made TOMS a truly iconic brand for the millennial generation. This is a generation argued to be selfish and greedy, but in reality, maybe they just haven’t been targeted properly up to this point. They have certainly set a precedent for how future companies will target this generation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Generation] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We’ve actually got a great deal of power that comes from understanding how marketing’s levers affect the bottom line, generate revenue, or deliver return on investment in marketing. In this interview, Gavin mentions a conversation he has with a futurist friend on predicting trends. So let’s flash back to 2005 for a moment. The name stuck.
  • HINGE MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Generation] New Research Uncovers Biggest Business Challenges in A/E/C
    Keep in mind that the bookend issues of succession planning and recruiting within a limited talent pool are also heavily influencing the generational dynamics that are taking the industry by storm. Making the future a bit more manageable, though, is a new body of research from the Hinge Research Institute. While the 35.9% E/C Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Generation] 6 Broader Business Questions to Inform Your SEO Strategy
    We turned around and used the insights generated to build content and link building assets. 'Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. What worked well? What did not work as well and why? .
  • VIEWPOINT  |  TUESDAY, JANUARY 27, 2015
    [Generation] Time to Stop Making Sales & Marketing Excuses in 2015
    Lead Generation Sales & Marketing Management '“If only I had a qualified lead!”. I get too many leads!”. I don’t get enough leads!”. Salespeople never close out the leads!”. No one likes the CRM system, so no one uses it!”. Excuses from both employees and managers can fill a book, and most are bogus.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Generation] The Top 5 Questions Sales People Get About Call Tracking
    Dynamic number insertion (DNI) enables online and  mobile  marketers to display unique phone numbers on a website based on the referring keyword, pay-per-click ad, search engine, or online or mobile banner ad in order to track which traffic sources generate phone calls and sales leads for their business. Your SEO is safe. Call Tracking
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Generation] 14 (of the) Best Email Marketing Tips and Guides of 2014
    However “Generate 100 leads and close 10 sales a month” is one that you can measure”), giving readers too many choices, and not optimizing for mobile devices. 'Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Postal Service. Image credit: AdWeek. ”).
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Generation] How to Double Your Lead Flow in 30 Days [Free Email Course]
    'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. But just because lead generation is a priority doesn''t mean it''s easy to find great information about it. Lead Generation Daily
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Generation] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    The value of content marketing is generating information, awareness, and engagement. Discover 3 essential ways to use content marketing for generating top-of-funnel leads with our free eBook, “ Attraction 101: Content Marketing.” 'All over the world, marketers agree – content marketing is hot!  And it makes sense.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Generation] 5 Attributes of an Effective Lead Management Process
    When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. to this metric. Lead Management
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 26, 2015
    [Generation] Content Marketing for Manufacturers Must Go Deeper than ToFu
    'Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it.
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Generation] New Research Report: Referral Marketing for Professional Services Firms
    These are referrals that many firms are accustomed to generating – recommendations based on direct experience working with a given firm. Too many firms focus only on generating experience-based referrals – missing out on the opportunities afforded by the other two types. Lead Generation Research The reason?
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Generation] 6 Basic Reports Every Marketer Should Know How to Run
    That could be the number of pageviews your website is getting, the number of leads you are generating per month, or possibly how your various marketing channels are doing. In addition to your persona-specific metrics, it''s important to take a look at the sources that are generating marketing qualified leads. The world is your oyster.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Generation] Two Marketing Success Stories from the History of the Super Bowl
    Through “super,” Hunt also brought distinct magnitude along with the generational recognition associated with the “Super Ball” toy which expanded the appeal to a younger demographic as well. 'Marketing and advertising professionals can often talk for hours about the Super Bowl without once mentioning football. What’s in a Name?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Generation] How to Create Stellar Video Content for Marketing in 2015
    million in 2014 ( Brainshark ) Now how do you know if your video content is actually generating leads? 'In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. Video is not only growing – it’s effective. Not good.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Generation] The Best Marketing Conferences Of 2015
    This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Generation] Call-to-Action: Defined in a Single GIF
    You know you need ''em on your website if you want to attract more visitors, generate more leads, and convert more customers. Lead Generation Calls-to-Action Daily 'Calls-to-action. You know that they''re a crucial component of inbound marketing. And that''s about all you know. Don''t worry, though!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Generation] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads. That will bring a significant improvement in revenue generated from marketing. Lead Generation: How to empower your program like Siemens Healthcare [MarketingSherpa webinar archive]. Have you talked to them?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Generation] New Marketing Automation Options for Small Business in the VEST Report
    Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. 'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. You get the idea.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Generation] 17 Demand Generation Stats Every CMO Needs to See
    To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] How to Differentiate Content Curation on Social Media
    “Should foundations shut down within one generation?” 'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. After all, professional services buyers are on the look out for information and answers to their questions. Content Marketing
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” 'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” 2.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Generation] Interesting Infographics: What Content Has the Most Clout?
    'Which type of content drives the strongest ROI in your B2B lead generation playbook? Content Marketing Infographics B2B lead generation B2B sales c-suite content content marketing home infographic technology buyers Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets. So focus on creating quality, relevant content!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Generation] 5 Tips for Developing Strong Buyer Personas
    To create great lead generation campaigns , you start with buyer personas. Without deep buyer(People) personas, you simply cannot be great at demand generation or lead generation at all. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. In fact, in his. Amen, Mike.).
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Generation] Do You Really Need That Exclamation Point? [Flowchart]
    But what you really want is to spark people''s interest, engage their emotions, maybe even generate some real excitement about the stuff you''re writing about. 'Writing for the web isn''t easy. Sure, you want to get your point across. That''s a given. Heck, you''re excited about it. Is it so much to ask that others might get excited, too?
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Generation] The 11 Key Elements of Amazing Copywriting
    Generates Leads. And, of course, fabulous copywriting generates leads so sales people can do what sales people do best: sell. 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Those guys are just so darn good at what they do. And I think I’m on to their secret. Empathizes.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Why Marketers Demand Call Tracking [196 Words]
    It has become mainstream among marketers and is used to track the sources, keywords and campaigns that generate phone calls. 'Call tracking is currently a $1billion industry according to BIA/Kelsey. Marketing agencies also use call tracking data. There are two chief reasons behind marketers'' interest in call data: Calls are on the rise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Generation] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. Use real time feedback to generate insights and facilitate true dialogue with customers. Follow David on Twitter @ketchum.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. 'Shout it out loud. Make yourself be heard. Spray and pray.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Generation] Your Guide to Email Design
    Do: Create a short message that generates excitement about the event or invite. You can use our handy button maker to generate crisp, professional buttons in a snap. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. lead generating website uses effective calls-to-action to convert visitors into leads. Lead Generation Online Marketing 5) Video.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 10 Quick Competitive Advantages for Modern Marketing
    In Aberdeen’s research on video marketing , that dream seems to be a bit more of a reality as marketers who use video reduce their cost per marketing generated lead by 19% when compared to those who don’t use video ($93 on average vs. $115). 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. vs. 6.9%).
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Right Time, Real Time Selling
    GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue  based on close rate probability. Find New Customers is a B2B lead generation company in the Tampa/St. Thanks, Marketo! Right Nows.” What do you think?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 4 Ways Your Audience Can Provide Content Ideas
    Use the responses to generate content ideas and use statistics from your survey in your blog post. In addition to using reviews directly in a post, you can also use reviews to generate topics. Content Marketing and Copywriting content from your audience Content Ideas user generated content Where to get started? Ask questions.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] The Buyer's Journey or Hide and Seek?
    Marketers need to be everywhere, engaging with personalized content to continue the facilitation process long after the initial interest is generated. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s. When they came out for lunch or a meeting, “Bingo!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Negative SEO: Does It Really Exist?
    If you have a manual spam action penalty, read the notice and then generate a list of the incoming links that you have, and conduct a proper audit on those links and any others you can pull from using tools such as Open Site Explorer or SEO Majestic. For more on SEO, check out this SEO  cheatsheet or this ebook about SEO for lead generation.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    So when you encourage referrals from existing leads, it helps you generate new ones. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] Where Is Content Headed?
    These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. So just go order it!). The modern business wants to sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 14 Data Visualization Tools to Tell Better Stories with Numbers
    is a combined gallery and infographic generation tool. is a combined gallery and infographic generation tool. 'By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.     – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] How to Know Which Hashtags to Use in Your Social Media Posts
    Which part of the world generates the most activity for this hashtag. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Use hashtags!
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Generation] 5 SEO Writing Techniques to Consider in 2015
    If  optimized correctly , they can generate traffic and boost your search engine rankings. 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Use a calendar. Picture it.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Generation] 5 Key Advantages of Data-Driven Marketing
    The wealth of online consumer information is regularly being used to shape marketing decisions and fulfill lead generation and conversion goals. 'While you may not understand the spending habits of your spouse, you have no one to blame but yourself if you’re still trying to figure out your customers. 1.Marketing Attribution. 4.Pre-Targeting.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Generation] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Why do I care about it as a demand generation specialist? Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on. The post Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation? 'We fear what we don’t know.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Generation] How to Write a Great Value Proposition [Infographic]
    Lead Generation Branding Daily 'Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It''s also one of the most important conversion factors. great value proposition could be the difference between losing a sale -- and closing it.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Generation] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    But if you look at consumers, especially the generation now in their 20s or late teens, they’ve grown up sharing everything and have no qualms about it. 'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Would you care about what they had to say? sure do.
  • VIEWPOINT  |  TUESDAY, JANUARY 20, 2015
    [Generation] Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind
    Lead Generation Prospect Development Lead Nurturing 'You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific! They didn’t give an outright “no,” but they aren’t jumping up and down for you either. Who wouldn’t?
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Generation] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Speaking Engagements For anyone in the professional services industry, it should be no surprise that personal referrals and recommendations top the lead generator chart. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. What tools do they use?
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Generation] Essentials of Perpetual Revenue
    Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You What Would the Buyer Do?).
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Generation] A Few Reasons Why Voice is Vital to Your Call Analytics
    Keyword spotting technology records, transcribes, and stores actual conversations from the calls your marketing generates – while also capturing all those other details. And that means it’s growing more imperative for your business to have insight into the conversations mobile search generates for your business or clients.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Generation] 12 Noteworthy Examples of B2B Companies on Instagram
    In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. And brand awareness will only become more important to generating search results in the future. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft. HootSuite.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Generation] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Back in 2012, CEO Brian Halligan noticed our marketing team was generating a lot of what he called "white bread leads" (i.e. So in the spring of that year, the marketing team spent the entire month of April dedicated to generating these "wheat bread leads." 'Thanks to The Office, we all know the classic stapler in Jell-O trick.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Generation] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Social demand generation can drive demand for goods and services. Social analytics are mission critical.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Generation] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Generation] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. That’s an important part of the demand generation process. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients? Use the Same Funnel with a New Focus.
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