• HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] Want to Target Recent Visitors to your Job Board AND the Contacts in Your ATS?
    All of that traffic back to the website generates more traffic for your Job Board. Before I start hashing out the nuts and bolts of Re-Recruiting here at the Haley Marketing Group, let me provide some context: Think about the last time you considered the dream vacation or that new boat. Welcome to Re-Recruiting. How Does It Work? Interested?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?
    If you have not heard about quantum computing yet, you will very soon, from both  likely and unlikely sources, including Canada’s Prime Minister Justin Trudeau. Staged or not , the explanation provided by Trudeau several months ago was probably much easier to understand than those provided by many of the experts in the field. Like this post?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] A Brief History of Facebook Marketing
    The first instance of revenue generated for Facebook was through Flyers, which were paid for by school clubs or local businesses that wished to advertise events or services in their respective locations. Ads in this form evolved to operate on a CPM (cost per thousand impressions) basis to generate further revenue. Like*. Love*.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] New Vidyard Interactive Player Makes Videos More Engaging
    Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events. Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Setting these up are easy with our WYSIWYG editor. Media Contact: Brad Hem.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation] What Is a Content-Enabled Campaign?
    Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. Ever heard of a content-enabled campaign? Translation: They bridge […]. The post What Is a Content-Enabled Campaign? appeared first on Marketing Insider Group. Content Marketing
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. For marketers investing heavily in demand generation it’s important to consider how capable their JavaScript tracking is for marketing attribution purposes. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Conclusion.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How to Build a Social Media Army
    Get this strategy right and you will have a solid lead generation system that’s future proof. The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Typically, the road to beating the baddies is generally an uphill one. Training your team.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Facebook Live Almost Died. Now It Could Rule the Media World
    “The vision is basically, ‘How can we create the next generation of TV on mobile?'” On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. Others doubt that Live will ever take off.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Some businesses may belong to more than one marketing guild. Power Up With a Guild.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How CMOs Can Make Sense of Today's Technology Landscape
    ” The reality is that any technology choice impacts the brand, demand generation, revenue, customer retention, and more. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious. CMO Corner
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Infer infuses our best-of-breed technologies with predictive intelligence, creating powerful workflows that have helped align the organization, increase our average deal size, and boost our overall revenue within two years,” said Nick Ezzo, vice president of demand generation at Host Analytics. About Infer. Additional Resources.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How Empathy Will Grow Your Sales and Marketing Pipeline
    How to Put the Customer First in Lead Generation. Marketing Strategy customer-centric empathetic marketing empathy lead generation marketing strategyWriters note – This as a primer for my session at Dreamforce 2016 next week. Our customers aren’t saying, “We need solutions.” Instead, they’re saying, “We need to solve a problem.”.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How to Run a Webinar: Have a Marketing Automation System in Place
    Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROIThis is the fifth installment in the series  How to Run a Webinar. You’ve defined your invitation and registration process. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Announcing Vidyard’s New Interactive Video Player
    And, you can also turn a regular video into a powerful lead generation tool with our “Calls-To-Action” tool, which comes in two varieties: Pop-out CTAs to snag the attention of an engaged viewer, and Final CTAs to encourage post-video actions such as signing up for an event. He knew I had seen too much. Finally that day is here! Thanks Em!
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Ranking Our Top 10 Blogs from the Summer
    Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. It’s been just about a full month gone by since the unofficial conclusion of summer – the kids have returned to school and everyone’s back on the daily work grind. But let’s remember some warmer times, shall we?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] How to Make the Most of Your To-Do List: 7 Styles to Try
    The first generation of online calendars came along in the early 2000s, which eventually evolved into programs like Google Calendar that could be synced with their smartphone counterparts. In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We are a to-do list family. Source: Boston Globe.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] 9 Types of Interactive Content for Innovative Lead Gen
    Which is just one of the reasons why it’s so excellent for generating conversions – and leads. To give you some inspiration for how to use interactive content in your lead generation campaigns, we’ve rounded up a bunch of examples of interactive content that’s specifically designed to get leads. It’s all fair game for lead generation.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Why this works so well: Their Instagram features user-generated content (UGC), which humanizes brands and promotes greater brand engagement. Experiment with user-generated content for greater social media engagement. Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation] Five Content Marketing Tips for B2B Success
    This encourages user-generated content and third party endorsement, while avoiding any forced and over-manufactured brand input. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] Selecting a Budget-Savvy Marketing Agency
    Demand Generation. Selecting a marketing agency based upon budget does not mean that you should choose the cheapest. On the contrary, sometimes one of the more premium marketing agencies may be your best choice budget-wise because what you want is value , not just inexpensive work. Where will you be in five years? Target Plan. Stretch Plan.
  • CONTENTLY  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] Infographic: How to Design Branded Content for Mobile
    Native ads with shaded backgrounds (such as behind the text or image) generate an average CTR of 0.29 What if there were an easy way to increase your click-through rate by 146 percent? According to Polar, a native ad platform, there is. For instance, content that includes the brand name performs better than content that includes a logo.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] How to Measure the Revenue Impact and ROI of Webinars
    Total Pipeline Generated: $144,000. Total Revenue Generated: $37,700. To calculate the actual total amount of revenue generated from your webinar, you would have to calculate in your expected lifetime value. The webinar generated $37,700 and cost $11,500, which is an ROI of 3.3x. Here’s how to do it. Revenue Report.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] Come Talk Content + Have a Drink on Us [In San Francisco]
    His team experiments with all channels, including SEO, social media, and paid demand generation strategies. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. Who Will You Meet? LinkedIn | Twitter. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase. LinkedIn | Twitter.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. LinkedIn has proven to be a winning platform for many B2B companies. Engage Your Employees. Test Your Content. Utilize LinkedIn Pulse.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] 5 Key Differences Between Email Marketing and Marketing Automation
    The net result is, the better leads generate higher scores, letting you more easily identify the leads and prospects who are actively engaging with you. In 2014, CMS Wire surveyed companies using lead scoring to ask what kind of results they got: 42 percent named measurable ROI on their lead generation program as a main benefit.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    Although it originally aired from 1987-1995, Full House has become a nostalgic childhood symbol to multiple generations thanks to syndication. Nostalgia marketing is the advertising equivalent of comfort food. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Generation] Why Businesses Need Marketing Qualified Leads
    70% of marketers cite the need for higher quality leads in lead generation initiatives. When MQLs are handed over to sales, marketing teams can rest assured, in the knowledge that the sales team is pursuing the hottest possible leads generated from hard data. Blog Data Lead-Generation Marketing MQL Sales Sales FunnelConclusion.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Generation] 6 Easy Ways to Predict Content Marketing Trends
    With a sharp eye to human behaviors and the data they generate, you can do one better than the best fortune teller around: you can extrapolate. Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Ask the right questions. What is trending?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Generation] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    ON24 : Webinars have become the single most important marketing tool to generate leads and drive new business, but are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources. In this episode, Adblock Plus starts its own ad network (or does it?).
  • HG DATA  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] Data Mining For Dates: How Chris McKinlay Became The Most Popular Man on OkCupid
    OkCupid’s matching system – expressed in percentages, or the likelihood two members will be inclined to “match up” – is dependent on individual answers to any number of roughly half a million user-generated multiple-choice questions on everything from religion, diet, lifestyle, and politics. Like 124.6 So while pursuing a Ph.D.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] Winning B2B Email Campaign Keeps it Simple
    B2B Marketing Copywriting Creative Demand Generation E-mail email design email marketing lead generation B2B email B2B email agency B2B email marketing B2B email tips bouncex email copywriting email creative email marketing agency email marketing best practices email marketing tipsNot necessarily. To me, this is a campaign that works.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! On the otherside we want to look at how many people filled out a lead generation form or how many people got to get an estimate and gave us their information. Want to turn your website into a staffing ATM? Video Transcript. So you cannot.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Content Methodology: A Best Practices Report
    generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Content Marketing Playbook: Strategy and Roadmap
    Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. Introduction 4 II.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Hubspot’s Blog Topic Generator. What it is: A simple blog title generator that leverages three words of your choosing to generate content topics. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. On-Site Tools. Google Analytics. Moz’s Open Site Explorer. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] How To Increase Referral Traffic And Get More Leads
    So, what is referral traffic and how can you use it to generate more leads ? Steps To Generate More Referral Traffic. 1) Publish Your Website To Online Directories. Instead, focus on the ones that are most relevant to your industry or generate the most traffic. Lead GenerationWhat Is Referral Traffic? But that’s not all!
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Influencer Marketing: Get Up to Speed or Get Left Behind
    This holds especially true with younger generations. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services. Influencer Marketing Matters.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Keys to Containing Your Marketing Costs
    Demand Generation. A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others. Sales Empowerment.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Check us out in Gartner’s 2016 Market Guide
    As for IKO System, you can find us under “demand generation”. As Gartner outlines, with our base in predictive demand generation, we offer a combination unique on the market of predictive net new leads and integrated email engagement …along with expert consulting to boot. IKO System was named a Gartner Cool Vendor in 2015.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] 8 Keyword Research Tools for Search Engine Marketing in China
    By clicking different terms and generating more relevant results, you can make your net of main keywords bigger. By inputting a core keyword or URL, the tool can generate a list of keywords automatically. This type of keyword can be valuable for generating content and catching timely updates. Baidu Keyword Planner. Baidu Index.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] More Than Automating Emails For Marketing Automation
    If you train the right people on your team to master basic marketing automation functionality, you can support almost any Demand Generation Strategy, no matter the size of your team. Before attempting reporting on ROI, ensure that your MAP is enabled to fully support your Demand Generation Strategy goals and objectives.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Marketing Guru Covers: Social Posting and Targeting
    Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. Facebook.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Lead Liaison Gives Customers Exactly What They Need
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Site Search. And they don’t stop there.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Women on the Rise: The Next Generation of Sales & Marketing Leaders. But the fun doesn’t stop there…you can also get a personalized demo of our latest solutions, including the newly released Marketo ABM, and updates on Project Orion, our next generation platform. Author: Elaine Ip So much to do, so little time. Pier 39.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] How to Incorporate User Generated Content into Your Nonprofit Marketing
    User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. Member generated content also influences other members, which you can use in member retention and re-engagement campaigns. Time to get onboard the UGC train. Nonprofit
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Generation] How to Engage Your Audience Using Digital Advertising
    Whilst no ads generated an entirely positive experience for respondents, some did receive a more neutral reaction: In the above chart, there's a commonality between the types of digital ads that received the highest score. Digital advertising doesn't have the best reputation amongst consumers. Absolutely, but it's all in the execution.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] How Gimlet Hacked Slack to Reinvent Its Comments Section
    However, what makes the Slack experiment noteworthy is not only how it generates conversation but also how it bridges the gap between publisher and audience, which is something only Gawker was able to master with a Live Conversation system powered by Kotaku. Publishers have struggled mightily to curb such behavior in their comment sections.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] What Is a Content-Enabled Campaign?
    Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. However, when the demand generation and content teams can hand over more highly qualified leads (even if there are less of them), the sales conversion rate jumps, like in the example below:  .
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Lead generation. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. You should consider doing the same.  . Blogging.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    That kind of data helps you close more business, generate more commission and stay atop the leader board. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? Competition Requires Intelligence. Not anymore! Blog Field Sales Sales
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Marketing Performance Benchmarks for Software/SaaS Companies
    What channels are software/SaaS marketers turning to in order to generate business? In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. If marketers are able to generate leads at a good cost per lead, the channel can be very effective.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] The Need to Focus on the Buyer
    Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , CEO Action Items. B2B demand generation BtoB Marketing Business relationships Business Strategy CEO Action ItemsThe world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful. 
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Dreamforce: Is It Party Time or Closing Time?
    But those events just didn’t move the business needle very much. “We’ve done ‘successful’ events where we’ve generated 5,000 names,” he added. Speakers and panelists will talk about ways to solve the challenges that all sales teams face — such as lead generation and management, data enrichment and deal acceleration. Space is limited!
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] In Depth: New Salesforce Reporting Package
    Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. We’re excited to announce the newest version of our Salesforce Reporting Package. Adding pipeline through your ABM campaigns. What’s New?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Dynamic creative is a system that allows for an ad's creative to be generated on the fly, based on how well its various elements are performing. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. They also visit other sites and comparison shop. shoes).
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Our Life in a Digital World
    Filed under: B2B demand generation , BtoB Marketing , CMO Challenges and Opportunities , Content marketing. B2B demand generation BtoB Marketing CMO Challenges and Opportunities Content marketingSeth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    Marketing serves sales, to generate new interest from new prospects. The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? Dave Brock, Partners in EXCELLENCE , President.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] The Art of Digital Marketing
    Filed under: b2b lead generation companies , BtoB Marketing , Business Marketing Association , Business relationships , Business Strategy. b2b lead generation companies BtoB Marketing Business Marketing Association Business relationships Business StrategyIBM donates to Seth’s charity, which is a touching event. What do you think?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Social media strategy leaders: Tory Starr
    Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. They’re also defining a new role at organizations at the same time. Let’s get to the interview, shall we? INSPIRATION. Definitely!
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Or maybe you want to target candidates on Facebook to generate more leads. What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. Whenever businesses invest in marketing or advertising, they want to reach their core audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here Author: Tanya Chu What does it mean to be a data-driven marketer?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Experiment with user-generated content : Develop a campaign around an event or hashtag so your followers are sharing photos and messages that you can share with your networks. Not having a lead generation strategy. Do some research to determine which tags are generating the highest levels of engagement. Know the feeling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] How to Host a Marketing Conference That Doesn’t Tank
    Many registrants took advantage of this opportunity to give something back to the next generation of marketers. By Kerry Gorgone, {grow} Contributing Columnist. travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Seriously.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    This year, 65% of marketers admit that their top challenge is generating enough traffic and leads. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Check out the full report here or view some of the most interesting highlights below. Tweet this]. As it turns out, we’re glad we asked.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 5 Skills Every Demand Gen Marketer Should Master
    With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive. Content Marketing
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. It’s no secret: Many agencies struggle every single day to acquire new clients.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Sports programming in 2014–2015 generated $8.47 The ability to live stream sports has been around for years. Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. 1. Last week’s Thursday Night Football game, however, was different.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] How to Build a Content Team
    Do you hire writers who don’t know much about lead generation but built impressive journalism careers? One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. Writers. ” Editors.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] The Truth About the ROI of Online Video Ads, in 5 Charts
    You might want your ads to reach a non-target audience in an effort to generate brand awareness. So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Here’s what Nielsen found. 1.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] How To Improve Campaign ROI With Predictive Lead Scoring
    Despite the proliferation of online ad platforms and marketing measurement software with sophisticated campaign tracking and analytical horsepower, it remains incredibly difficult to assess the quality rather than the quantity of leads that each acquisition channel generates. Here’s an in-depth breakdown of the scenario: Campaign Round 1.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] When & Where Should B2B Companies Outsource Marketing?
    However, I do think that we add more value in those engagements where we’re more of a strategic partner and involved across a range of demand generation activity. However, I also think transparency is important – how are the leads generated? For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. 500 Lead-Generation MarketingPure Incubation recognized by Inc. Topsfield, MA. Magazine’s annual Inc.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Most people see email as an oversaturated marketing effort, but for 10 years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI – according to VentureBeat. You need to build up excitement before an event. You need to give the people what they want.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] How to Run a Webinar: Define Your Invitation and Registration Process
    Revenue Generation Blog The Marketing Guru How to Run a Webinar invitation Marketing Automation registration webinarThis is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] Activate Your Fanbase With User-Generated Content
    But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. The post Activate Your Fanbase With User-Generated Content appeared first on Vertical Response Blog. In the digital era, everyone is a content creator, and that’s great news for marketers.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] 3 Ways To Create Content That Converts
    The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Blog content marketing conversions Demand Generation StrategySo much so, that at times marketers may resort to tactics that might fall into the questionable practices category. One piece to rule them all. Engage?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    To date, The Benefits Guide has generated more than two million page views and has a healthy returning audience of over 14 percent. If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you. After all, it’s the law. Simple enough, right?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] An Introduction to Blogging for Nonprofits [FREE EBOOK]
    It is strongly related to attracting high-quality traffic, generating new supporters, and increasing awareness for your mission. If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. How to promote your blog.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
    In this guide you'll find 10 steps for creating high-quality banner ads that generate the results you want and help you reach your goals. Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. Organic (non-paid) search is the largest single source of visits for most B2B websites. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? Sources of conversions.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation] 8 Non-Sleazy Strategies for Upselling Your Clients
    That means more than half of agencies are missing out on the opportunity to generate more revenue from existing accounts , increase client retention, and build deeper , lasting relationships. Have you ever given your order at a fast food drive-through, only to be asked, "Would you like fries with that?". Marketing Agency Daily
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 19, 2016
    [Generation] History of Marketing Technology and What's Special about Journey Orchestration
    As Pontis and Optimove both illustrate, the next step may be using automation to select customer treatments and ultimately to generate the framework that organizes those treatments. I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. 3,000 BCE) before that.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] Emotion Drives the Bottom Line – @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters
    Consumers engage with employee-generated content at a much higher rate than they do branded content. Is social employee advocacy good for your brand? look at current data certainly indicates it is. People trust everyday employees more than they trust a company’s executives.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] How B2B Businesses use Influencer Marketing
    Being a part of the influencer’s network can boost your company’s exposure and lead-generation. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. KEO Marketing
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. Let’s say that you’re running an on-going top-of-the-funnel demand generation campaign and want to know the ROI. You can read more about calculating paid media ROI here.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] Alignment, Reporting and Myths
    How those squabbling tribes need to find a happy middle ground and work together as a cohesive revenue-generation team. There’s often lingering skepticism about marketing’s claims regarding its influence over opportunities created and revenue generated. You hear it all the time, right? No more finger-pointing. Hold hands instead.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] MarTech Europe preview: here’s what to expect in 6 weeks
    He will describe different ways of utilising technology to collect and analyse meaningful data, ideas on how to convert data into insights that drives great creative and content, and real-world examples of data and technology that generate insights and result in breakthrough work. What’s on the horizon for the industry in 2017?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] Managing Your Newsletter Email List:5 Must-Do’s
    Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception.
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] 5 Examples of Visual Elements Your Email Marketing Needs
    You can imagine this campaign generated quite a buzz and proved that the Litmus Team knows about coding and email design. User-generated content. You can do that too, and use the resulting user-generated content in your email marketing campaigns. Blog Demand Generation Marketing CommunicationsIt sure is! Animated video.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Marketers turn to LinkedIn to achieve two primary goals: to increase brand awareness and engagement through thought leadership, and to drive lead generation. Are Your Posts Working? What Does Your Audience Look Like?
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] Join us in San Francisco for Cocktails and Content on Sept. 29th
    His team experiments with all channels, including SEO, social media, and paid demand generation strategies. The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Thursday, September 29th @ 5:30pm – 8:30pm. Where? Learn how to adapt to the evolving customer journey.
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