• HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] The Road to the Top: Personal Branding Examples in Professional Services
    ” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    lack of accountability can produce issues like that reported by John Staples in his blog post titled Why Don’t We Just Cut the Marketing Budget? : “Lead Generation does not produce quality leads – marketing continues to take the blame for a lack of evolution in many sales forces. Why don’t we cut the marketing budget by 20 percent?”.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    If they have a problem your product or service can address and solve, that often is enough to generate interest and a next step. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Do the math. And further, what will it cost you to get them? Build a process. How often?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Oftentimes just generating a fun experience with the chance for winning a freebie is enough to get a strong response.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] 10 Things Epic Copywriters Do
    Curation and User-Generated Content. For this reason, the very best are experts when it comes to incorporating  user-generated content and curated resources into their strategy. 'Image source. The world’s greatest copywriters aren’t just writers. Check out our comprehensive guide  here. Investigative Research. Image source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] 21 Questions To Help You Define Your Content Marketing Strategy
    What demand generation programs do you use? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help. And that’s OK. Strategy
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    Janelle Johnson is Act-On’s Director of Demand Generation. think 2015 is going to see even more importance placed on marketing’s contribution to helping sales meet quotas and generating revenue. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. 2014 saw increased cooperation. What do you think? Absolutely.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] How to Make the Most Money in Your Marketing Career
    Let’s model two hypothetical career paths the “Hierarchal” (linear) marketer or the “Skills-Based” (non-linear) marketer -- to which one generates more lifetime income. Executives aren’t measured on what they do, per se, but the results they generate -- and aspiring executives should follow suit. But they’re not. average ). Benchmarks.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] How to Optimize Your Marketing Channels [Free Ebook]
    Lead Generation Daily 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! I''m finished!". Landing pages. Email sends.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Generation] 10 Lessons from 10 Years Paid Search Experience
    When they''re in that phase, they may type in keywords like cell phones or power generators or sweaters, or whatever they''re looking for. 'The rapidly growing and changing industry of paid search requires constant analysis and strategic flexibility. Humanology". We found that you need to have a balance between technology and people. Linkage.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS. Blog Content marketing strategy Demand Generation Strategy Forrester Laura Ramos marketing predictions Only 2.8% Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Mending the Festering Relationship between Sales and Marketing
    These leads are then handed over to sales where they are converted to generate revenue. 'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. Let’s begin by examining why this is significant. Why it Matters. Shared Story. Read More.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Connection is Key: Check Point frequently connects with customers at field events.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Generation] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Many marketers are struggling with how to separate the good data from the bad, fill in the gaps and, most importantly, generate meaningful insights from the data using advanced analytics. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. believe that to my core.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Generation] How to Syndicate Content Without Getting Dinged in Search
    If you want to learn more about how creating content using inbound marketing strategies can help your business start generating leads, read our free ebook: Inbound Marketing 101. 'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Then you start adding blogs. Don’t you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Generation] How Print Publications Impact B2B Content Marketing Development
    Articles found in printed publications ranked higher in perceived quality than those generated online. Not only might the direct results aid PR teams but editorial calendar scheduling can help guide keyword research and topic generation as well. Chart: What Content Sources Do Customers Trust? Key Takeaways for B2B SEO Professionals.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Get Recognized: 10 Small Business Awards You Should Enter
    'Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat! 5, 2015.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Filed under: CMO Challenges and Opportunities , Demand Generation Manager , Find New Customers , Florida. CMO Challenges and Opportunities Demand Generation Manager Find New Customers Florida CMO management-best-practices VP of Marketing Winning this award was a great honor and they gave me this cool symbol to share. Petersburg ( St.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog).
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Generation] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Lesson Learned #2: Lead generation doesn''t have to be complex. This was the first time we saw how email marketing could generate new leads , even when we were only emailing people already in our database.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Generation] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    On the left side, here was a company that, after two quarters, had generated over 2,000 net new inquiries and yielded, as a result, four closed deals. And so with this activity the marketing team generated a million dollars’ worth of business. Six months later, they had generated 90 percent fewer inquiries. BILL: I agree.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Generation] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    To summarize: email marketing and social media marketing are both powerful tools for lead generation, but together they have twice the potential. 'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. But, are they intertwined?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Generation] How to Write Irresistible Landing Page Copy [Free Ebook]
    Lead Generation Landing Pages Daily 'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. And, there’s always room for you to become a better writer. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Generation] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Have you seized social media opportunities and generated proven results? 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience , April 1, 2015 in Las Vegas. Go for it!
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Generation] CMO Leadership and B2B Lead Generation Lessons in 2014
    Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. How Social Marketing Has Changed B2B Demand Generation. Read Judith Sim’s “ 6 Demand Generation Takeaways from the Changing Marketing Landscape ”. The post CMO Leadership and B2B Lead Generation Lessons in 2014 appeared first on LEADership.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Generation] The Earnest Christmas kidnapping
    If you’re going to use anonymous phone calls to generate buzz ahead of your event, make sure they can’t be misinterpreted as death threats. 'We give you the inside scoop on the Earnest Christmas party. m worried my desk looks like it belongs to a drug dealer. can explain – it’s all left over from the Earnest Christmas party. Be ready. Event
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Generation] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    'Do you want to generate more leads on your website? Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Generation] 10 Inbound Marketing Myths It's Time to Leave Behind
    But inbound marketing goes deeper and is a comprehensive lead generation system. 'Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. So how do we clear up some of these myths? Check!
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Generation] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    The effort did generate several interviews from big-name channels, including the Wall Street Journal. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own. ” Always Add Value.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Generation] Brand storytelling lessons from the Serial podcast
    It has generated discussion and debate. This controversy has captivated the attention of millions, generating a considerable force of armchair detectives keen on answering it. 'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. Had it always been that way?
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Generation] The Do’s and Don’ts of Using Facebook for Business
    If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit. 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Generation] Infographic: The Key to World-Class Customer Service
    Check out our brand new infographic below, and if you want more stats, feel free to download our free white paper, Beyond the Cloud: The Next Generation of Virtual Call Centers. 'Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. Call Routing Virtual Call Center
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Generation] The Life of a Content Asset: Tracking Real ROI
    This content piece has generated 3,847 new names in paid programs for Marketo since we published. In addition to new names and downloads, you want to look at how many opportunities this content asset has generated over time. This asset has generated a total of 522 shares across social channels from our resources page. Downloads.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Generation] This is the week that was: it's beginning to look a lot like Christmas
    Business name and logo generator of the week. You can all go home now and get on with finally finishing that box set of ''The Wire'', thanks to the massively useful Hipster Business Name Generator. 'A quick look back at the week''s highs, lows and Paddington Bear related stories. Marketing call-to-arms of the week. Lovely stuff.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Generation] Lead Generation via Influencers and Experts in 4 Steps
    'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. You may also like.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Generation] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Is Email Marketing Making a Comeback?
    Good email campaigns can do wonders for any business hoping to generate higher revenues and create lasting relationships with buyers. Corporate Marketing Demand Generation 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? Be human.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Interesting Infographics: Who Do People Buy From?
    We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. What resonates best with a B2B buyer? Becoming Thought Leaders.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Generation] The key to content marketing success: a well-crafted strategy
    plan for generating truly great content. Collaborations with other industry influencers generates interest, and so on. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Why you should write an ebook
    'An ebook is an amazing way to generate new leads for your business. Its a free download that educates and inspires your prospects. Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Should I Gate This Content? [Flowchart]
    Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. Content Creation Lead Generation featured-1 Daily Weekly 'We marketers seem to like rules. Take the “Should I gate my content?”
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Internet video killed the TV star. The rise of YouTube for B2B advertising
    With viewership growth at 50% year on year, new product offerings, having generated an estimated $5.6bn in ad revenue in 2013 alone, YouTube is a serious contender to traditional media advertising options, particularly when targeting young adults. Communities of millions and brand new stars. to his 2.4m). These are powerful signals.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Hiring a Marketer: What Skill Set Should You Look For?
    And now we’ve added: Lead generation. Demand generation. Email Marketing Lead Generation Marketing Automation Marketing Life SEO Social Media Marketing Website Visitor Tracking content marketing email marketing hiring marketer marketing Let’s talk about what to look for. Training and Background. Place (distribution).
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Tuning into Valuable Marketing Data with Conversation Analytics
    This technology has been around for more than a decade and is used to determine the campaigns, ads and keywords that are generating phone calls. '420 billion words -- that is how many words are spoken on calls between businesses and their customers/prospects according to Gartner. What is Conversation Analytics? Call Indicators. Lead Score.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Four Keys Areas Where the CMO Must Lead
    In the Enterprise B2B Demand Generation Study that was published ANNUITAS, more than 55% of B2B Marketers stated there was a skills gap and that they did not have the necessary skills to do their jobs. 'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Keywords: The Foundation of Your PPC Campaign
    'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. It is also a pretty good tool for making grown men cry. There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Generation] 10 Email Marketing Tips for Tech Firms
    But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. 'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. Take advantage of this feature to ensure your emails are legible and visually appealing on mobile devices.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Marketing Strategies That Rock the SaaS World
    Assuming you have developed a great product that your customers will love, you have to get to market fast, generate revenues quickly and get to break-even before your seed capital runs out and you go belly up. Good news for SaaS startups and growing SaaS ventures alike, but the space is getting crowded and competition is fierce.
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Financial benchmarks for B2B marketing agencies
    On average an agency generates £85,509 of turnover and £8,450 of net profit per employee.  'You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either. million. million.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    Throughout a one-year period, search marketing generated a higher number of leads from web forms, but those leads don’t convert anywhere near the rate at which phone leads convert. Being able to claim almost 3x more revenue as being generated from marketing can have a tremendous impact on your organization. What happens to them?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Generation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : As I’ve noted in a previous post , an effective industry news strategy can generate significant brand exposure within the associated industry. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). AquaNotes.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Generation] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Generating over 67,000 views, Doug’s deck translates his own evaluation of B2B marketing into a relatable validation for countless other marketers who may feel B2B lacks the kind of rewarding glamor or fulfilling altruism that other spheres may offer. Why 21+ though? You can follow Jill on Twitter via: @Jill_Rowley.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Tradeshows and Events Drive Highest Quality Leads
    In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. 'Going to trade shows and in-person events can be an expensive proposition. What About Next Year?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Generation] Get it in Writing: The Benefits of a Sales and Marketing SLA
    SLAs for marketing generally focus on lead generation and can include: Number of leads. 'Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However, establishing and enforcing SLAs can be a huge challenge for many organizations. Qualifying leads.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Generation] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Let’s take a look at how video can create and support your demand generation, blogging, and social media efforts: Demand Generation. Software Advice found that marketers frequently point to video as producing a  “very high” quantity of leads , so it makes sense to use visual content in your demand-generation programs.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] 18 Unexpected Formulas to Increase Website Conversions
    When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. The Most Important Part of a Design is the Dollars it Generates. Does it generate a dollar? Audio.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Using buyer personas, performance of other content and your SEO keywords, you can build a blog calendar for the first quarter of 2015, along with 1-2 lead generation content topics to generate more leads. webinar is a great way to generate new leads. 'Think fast! Don’t let it go to waste! Estimated cost: $50 per call to action.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] The 9 Biggest Misconceptions About Video Production
    This content is short and exciting while generating millions of viewership because it is interesting and has never been done before. Professionals are the experts with a creative style that tends to generate high viewer engagement. 'Today, everyone has a smartphone. VVS – Vertical Video Syndrome. It feels unnatural. One and Done.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] Twelve Laws for Social Media Holiday Campaigns
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. 'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Social Media and the Law Uncategorized
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] 8 Tips on Generating High Quality B-to-B Leads
    According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. 'Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. Define your USP  - What is your unique selling proposition? What makes you or your offer different from the competition?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation] The 19 Best Content Marketing Blogs From 2014
    In this post, Neil provides a simple framework for generating that ultimate list of customer questions and marketing stories that you should be writing about. This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. 'Yep that’s right! 28-39 characters.
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Generation] What Will It Take for Marketing Enablement?
    few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. Additionally, only 7.5%
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Generation] Top Trends in A/E/C Marketing for 2015
    Ongoing Generational Shift. The Reuters Institute Digital Report finds that people are consuming media in dramatically new ways: online media is overtaking traditional media as the primary source of information in younger generations. So what do these A/E/C firms need to know about marketing in 2015? 1) Responsive Websites.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Generation] The Next Era of Marketing: Hear from Seth Godin
    And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! What follows is a great dialogue we had with Seth Godin. He was hired by Yahoo! There were a few key takeaways for me: 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Generation] How to Fight the Infobesity Monster with Quality, Shareable Content
    Many marketers may hear the word “video” and run for the hills (although new research suggests video is more effective at generating conversions than other types of content, meaning those wary of the investment may want to consider it for the future). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Generation] Phone Leads: A Source of Missing ROI Data for Marketing Event Planners
    Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. You are missing valuable leads and ROI data when you only credit the leads that were generated in the booth and not post-show from your other sponsorships.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Generation] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    The 1440 Project has generated over 100,000 photos and 500,000 visits to the brand’s microsite. 'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Follow @chrshorton.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Generation] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    After the event occurs, the tag generates a record of that event or visit in the form of a “cookie.” company, advertiser, or third party generates a pixel or snippet of code for your site. This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie? Image courtesy of Signal.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Generation] How Jeff Ogden of Find New Customers evaluates business investments
    Filed under: B2B demand generation , Business relationships , Find New Customers , Florida. B2B demand generation Business relationships Find New Customers Florida 'There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? Does it deliver a high potential return on investment?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Generation] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Even our own research shows that posts with photos generate 53% more likes than the average post. 'We live in an age of information overload. Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. 1,000,000,000,000! Click to Tweet : Check this out!
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Generation] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    We spoke to Jessica Stamer, Senior Recruiting Operations Specialist, and Eric Hansen, Director of Demand Generation, from Cetera about their use of video in this campaign and its impact on results. Generating more MQLs (and closed business), faster, Cetera is projected to hit more than double last year’s business by the end of this year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Generation] 5 Data-Fueled Selling Ideas That Work
    Your existing customers are also your most valuable, so it makes good business sense to prioritise them with value-added offers to generate additional revenue. According to McKinsey Research , marketing-induced consumer-to-consumer word of mouth generates more than 2X the sales of paid advertising. Marketing Efficiency
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Generation] New Research on 2015 Professional Services Marketing Priorities
    The top marketing emphasis was generating more referrals, identified by over 61% of respondents. '“Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. Which business challenges are the most urgent?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [Generation] How to Prepare For Client Calls in B2B Organizations
    B2B Lead Generation Closed-Loop Feedback Client Management B2B Sales Success 'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. What time is the call scheduled? Who will be included? What are the topics that will be discussed? The Details. The Materials.
  • SAZBEAN  |  MONDAY, DECEMBER 8, 2014
    [Generation] How PR Can Get the Most Out of Their Crowdfunding Budget
    Offer to create relative material through a guest post on their platform and this could generate links back to your campaign. 'Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Covey in his bestseller 7 Habits of Successful People.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Generation] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Look for a solution that matches your short and long term goals and will help turn your marketing into a revenue-generating sales partner. 'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Generation] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. As interest in the next generation of consoles rises, interest in the older generation drops (which makes total sense -- consumers are moving on to the latest innovation, the better version).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [Generation] What Is The Cost Of A Lead?
    published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. There is enormous disparity among B2B companies when it comes to lead generation practices. Demand Generation What Is The Cost Of A Lead?
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Generation] 8 Successful Content Marketing Strategies
    Researchers have long known that the more often you publish, the better your search engine optimization, traffic, and lead generation will be. 'Image source. Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? The cost of creating video or infographic content can seem overwhelming. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Generation] 7 Ideas to keep pace with the furious pace of social media change
    Even two generations ago, our ancestors lived in a world that was pretty close to the one they grew up in. Even two generations ago, our ancestors lived in a world that was pretty close to the one they grew up in. '“I give up,” she said. “I can’t keep up with all this social media change. Let’s be honest.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Generation] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    Put Lead Generation on the Fast Track. The net-net is videos offer the kind of brand exposure and reach that can become an extraordinary opportunity to fill the top of the funnel and generate leads. 'We all know online video growth is hovering somewhere near the stratosphere. From sleepy kittens (adorable!) Nuff said. minutes ).
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Generation] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    Marketing people generate the lead, hand it off to sales, and sales takes it and runs with it. The other thing that we have to think about is that we’re all part of the revenue-generating team. Marketers have to realize that their job is to generate revenue just as much as sales’ is. I’m a big sports fan.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Generation] Which Marketing Software Applications Matter to B2B Marketers?
    In its annual B2B Demand Generation Benchmark report , Software Advice surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. So, just how many pieces of software does it take to generate a lead?
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Generation] UX vs. Marketing: Can These Opposites Attract?
    While marketing generates revenue for the next two quarters, building a digital application that provides great service will generate revenue for the next two years. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Marketing is Selling. ?Marketing Wally Olins. Offer unique value.
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