• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Ultimate Guide to Building a Content Marketing Team
    What do you want to achieve through your content marketing program: thought leadership, SEO improvement, lead generation tools or customer. Provide targeted, original and fresh content for lead generation programs. 5. to brainstorm content ideas for lead generation programs. Ace Frehley (Demand Generation). 1 PLAYER.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Grande Guide to Social Advertising
    user-generated engagement. (A promoted Tweet only. demand-generation marketing, making this tool from. and demand-generation professionals. Perceived Cost and Real Cost with SlideShare SlideShare offers tremendous branding, awareness, networking, data, and lead generation value. Grande Guide to. series. and effort. Think.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Marketing Automation Simplified
    Manage & Optimize Demand Generation. Successful email marketing, demand generation, and lead management processes hinge on a modern. Boost demand generation efficiency and effectiveness. generation and brand building. on the sales and marketing funnel by improving demand generation, as well as. 22 Resources. sound.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Managing lead generation with a batch and blast approach, the. develop lead generation. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body. Language Reading and Responding to Online Digital Buying Behaviors. DIGITAL BODY LANGUAGE GUIDE | 2 The game has changed. Your next customer will research and evaluate your. involved. buying discussion.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Grande Guide to Lead Scoring
    Consider the demand generated by your marketing. The main focus of lead scoring is generating sales-ready. B2B Lead Generation Blog: Brian Carroll’s blog. focused on B2B lead generation, sales leads, and marketing for the complex sale. generation, lead generation, online media, B2B sales and. series. levels.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Grande Guide to B2B Blogging
    GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. content can generate massive reach for your brand. Generate leads? relatively easy to generate extensive metrics covering. How Does Blogging Tie to Lead Generation? IMPROVED LEAD GENERATION: 1. and lead generation. series. chaos.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Demand Gen Pro's Cookbook
    generation is very much like a succulent recipe: The right, complementary ingredients and perfect prep offer up tasty. Enjoy this collection of demand generation. data that complements any demand generation system. RTMike THE KITCHEN The ReadyTalk demand generation team works. generate leads and revenue. delight.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    their field sales campaigns as well as generate net-new inquiries into the database. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful. Smooth. These are all synonyms for the word “frictionless.” They all mean. customers along their journey. 11:13 AM.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Ultimate Guide: Getting started with Social Selling
    Better lead generation and. to generate warm connections. generates leads directly • Faster sales cycle, no fewer than 18 deals in Pitney. generate lead lists • Create warm introductions and better relationship- building through social networking Results: • Establishing relationships through shared connections. They’re.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    actual Oracle Eloqua customers are using to generate. generated thousands of. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.* Dear [FORCE-FIT BUYER DESCRIPTION].STOP!
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    Doing more in marketing produces more data and more complexity, making it difficult to generate accurate reports across platforms, and compare performance across channels. When do marketers start investing in marketing attribution? At a certain stage, marketers decide they need to observe the connection between marketing and sales.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] Why Written Plans Improve Web Site Project Success
    Do we need to generate new leads, create awareness, better support existing customers, build a user community? You can embed a simple hierarchical chart using Microsoft Word 2007 SmartArt. I’ve also used SmartDraw and MS Visio to generate web site diagrams. Studies show that up to 25% of web site projects fail and 30% are over budget.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] Maximize Profits With Sales Management Software
    The goal of every business is to generate income, and all business decisions tend to pivot around that core aim. To successfully boost revenue, businesses need to continually analyze sales trends and customer data. Big Data Marketing
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] Top Ways to Attract Prospects Through Social Media
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! What I usually do in these blog posts is drill down into an infographic, and explore all of the information that it shares.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] How many leads do you actually need from marketing?
    In short, content marketing efforts were responsible for generating a total of 1,658 leads and over 50% of their total revenue for the year. But how do they know if those marketing efforts are having impact on the bottom line? Here’s how we figured it out: We started by looking at the total number of MQLs created over a 10-month period.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 9) The top priorities for marketers in APAC are generating contacts/leads and converting them into customers. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. do marketing. The Regions of the World. North America (NORTHAM).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] 14 Content Marketing Tools to Help Your Business Grow
    Meme Generator. You can create some very funny stuff if you are in the right frame of mind, and with Meme Generator, you are able to do it very quickly. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] 8 Pieces of Marketing Wisdom for the Chinese New Year
    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below. Cheesy? little. headline.".
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Generation] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Challenges in the world of finance come two-fold: government regulation and generational trends. The marketing campaigns that survive the strict scrutiny of the Financial Industry Regulatory Authority (FINRA) are often overlooked by millennials, who are less likely to purchase on credit than generations before them. Finance. FINRA.
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Call Tracking in 2016: What You Need to Know
    By generating various local and 1-800 numbers for keywords, pay-per-click campaigns, and locations on a website, organizations are able to track which sources are generating the most calls. Call Tracking in 2016: What You Need to Know. Call tracking software attributes inbound phone calls to their sources. What does this mean?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    large percentage will visit out of curiosity and others will have true buyer's intent,” says Liam Garcia, Flash Tattoos’ Bigcommerce account manager. “If the experience is compromised due to server performance, businesses can lose sales opportunities generated during and after the event.”. Starting up a business is hard work. Be Flexible!
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    The marketing department generates leads, but they don’t often know if they’re qualified. All of these advantages generate a faster, more efficient pipeline. Sales teams staff the event booth, generate leads, and form connections at events. How does attribution change how the sales team sells? We tried to close them.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Time Constraints: Content Marketing’s Greatest Challenge?
    And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    More content can generate more contacts which will provide you with more data. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] It’s More Than a Job – 3 Ways to Maximize Internships
    2.Don’t Underestimate the Coffee Run: This generation of interns are typically responsible for more than coffee runs and making copies. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Attention, hamsters! Get off the content treadwheel
    Stand up against the pressure to generate content for content’s sake. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re becoming irrelevant.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Beyond Views and Downloads: Use More Advanced Content Analytics
    In terms of lead generation that is. Any But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Starting with the Basics: Measuring Lead Generation. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Content Technology: How the Medium Improves the Message
    Additionally, user-generated live streams are a recent phenomenon, as seen in the advent of live stream apps such as Periscope, Blab, or Facebook Live. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium. of the light bulb that illuminates it. Got that?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    We optimize for search engines to get found and for conversions to generate prospects, but when it comes time to engage with said prospects, optimization behavior breaks down. Last year, we saw significant changes in marketing technology. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Desktop.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] How to Use Smart Content to Take Advertisements to the Next Level
    Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. In other words, you can take the smart content that you’re generating for your email lists and tailor your messaging accordingly. The reason why? See a pattern? Media
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Everything You Need to Know About User-Generated Content
    Employee-generated content (EGC). User-generated content (UGC). For now, let’s talk user-generated content. As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Ends up, user-generated content performs well in advertising, too.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] 5 B2B Website Design Trends for 2016
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Let’s take a look at the latest trends. 1.
  • EMEDIA  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] A Day in the Life of… An Agency Media Planner
    Benefit from the advice of an agency media planner, who sees their fair share of proposals, to know what you should be looking for in a lead generation vendor. This month, we were able to get the perspective of an agency media planner, an expert at picking out winning traits in a lead generation vendor.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] 9 Questions to ask about your Direct Mail Creative
    Copywriting Direct Mail Direct Marketing General Lead GenerationSo you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You think [.].
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] 23 Account-Based Marketing Leaders to Follow on Twitter
    Scott Vaughan is the CMO at Integrate, a SaaS-based, closed-loop platform that automates and streamlines outbound demand generation. Julia Stead is the Director of Demand Generation at Invoca, a call intelligence platform that provides visibility to engage mobile customers beyond the click. And for good reason. Megan Heuer, @MegHeuer.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] How to earn customer loyalty in the age of chat
    Younger generations prefer chat to phone, and other customers may eschew social media. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. In a way, this surprised me. Chat made a complicated process simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] What is the State of the Manufacturing Economy?
    We’ve launched next-generation manufacturing hubs, and online tools that give an entrepreneur everything he or she needs to start a business in a single day.”. By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Our shops are tackling this issue in a number of ways. Mike Lee.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    Sometimes these conversations will lead nowhere, but many will generate new ideas, connections, and creativity, so it’s worth the break in the action from your usual busy day. With this in mind, c hannel your inner journalist and generate questions that unleash what people know or love about a subject you know very little about.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] How to Keep your School Blog Interesting
    Okay, so you've gathered a lot sources you can use to generate blog topics. (If you really want one more, here's HubSpot's blog topic generator tool.) Once the groundwork is done, have a brainstorm meeting to generate specific topic ideas. Your school's blogs are the catalyst of your inbound marketing strategy. Education
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation] Latest Marketing Trends That Will Grow Your Tech Firm
    They contribute to the development of their firm’s overall brand, increase lead generation, and make it easier to close sales. Generating quality, educational content 
 SEE ALSO: Study Reveals the Role of Reputation and Relationships in Referral Marketing. And so it is with marketing. The solution? Referrals help us grow.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Using Facebook for B2B Lead Generation
    We actually have several B2B clients that are using Facebook to generate over 50% of their total leads.” The first rule in content marketing is to distribute content where your target audience is. Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Event Marketer: B-to-B Millennials
    How the PCMA annual meeting connected with a new generation
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Digital Display Advertising Spend to Outstrip Search in 2016
    We can help you combine search and display ads to connect with your audience and achieve your lead generation objectives. New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. We don’t have a problem showing client success stories  that illustrate the impact our implemented tactics have on traffic growth, keyword performance, and lead generation. It is, however, possible.
  • ANNUITAS  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Top 5 Mistakes Content Marketers Will Make in 2016
    Blog content marketing conversion creative Demand Generation Strategy SPIN sellingOne month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The thing about content formats is that everyone has different preferences.
  • ION INTERACTIVE  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] 10 Best Content Marketing Articles to Kick Off 2016
    We’ve given you the resources you need to start building an interactive content strategy, from different ways to transform static content and how to improve the visitor’s experience to how to generate leads with interactive content and the most exciting types of interactive content we’ve seen. Today’s Forecast? Snap out of it!! Let us know!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Break Through on Email with Easy-to-Use KPIs
    Profitability:  (rev generated – cost – cost of goods sold) / # emails sent) – the “Holy Grail” of KPIs. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. Be data-cated. Now let’s talk data. Engagement. Behavior. Outcome.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Mistakes with Marketing Automation – and How to Fix Them
    While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. Best Practices Marketing Automation Revenue Generation Blog
  • AMPLIFINITY  |  MONDAY, FEBRUARY 1, 2016
    [Generation] Need a hack to break through the marketing noise?
    Bottom line – your advocates can spread your brand message and generate leads for your business. Demand Generation b2b Insights B2B Referral Marketing demand generation referral marketing referral programNew marketing channels are noise free. Still not relating? Well, there is always the up rise of social media. Noise.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Generation] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    It’s what makes this program Skyword’s top lead generator. Customer data—what would marketers be without it? We’d all be sea sponges. They carry information back to the brain to help us make informed decisions. They tell us what’s working and when we need to shift direction. Also, we don’t want to be sea sponges.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Generation] 5 Tools to Manage Your Freelance Content Team
    Working with so many freelancers can become complicated, and it’s important for you to evaluate how much money is being spent vs. how much is being generated through your efforts. It also generates detailed reports so you know where you are in terms of your finances. This is where freelance employees come into play. 2.Blogging  .
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Generation] 11 Practical Tips for Finishing Your To-Do List Faster
    HubSpot Demand Generation Manager Amanda Sibley told me , "If there is something I must get done in a day -- a deck due to our CMO, for example -- then I turn off email and shut myself in a room for an hour or so until it's done.". 9) Work in sprints, follow by periods of rest. "Work smarter, not harder.". How is that done? So I dropped them.
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Generation] Use Marketing Automation to Keep Customers and Expand Retention
    Marketing is a business function that has been transformed by automation technology, impacting demand generation in a way that has reaped huge financial benefits for organisations. Traditionally, the marketing function within most B2B companies is focused on demand generation,” says Mr MacMillan. Here’s a link to download it now.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Generation] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    Tools for Generating Ideas. Portent’s Content Idea Generator : If you need an eye-catching headline, try this. HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? Tools for Color Schemes: Coolors.co : Fast color scheme generator that is very hip.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 31, 2016
    [Generation] How To Lead With Customer-Focused Content
    by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  Content is ubiquitous in all phases of life and in business.  In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space.
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Generation] 7 Powerful Ways to Make Your Emails More Persuasive
    Yelp’s success is a result of its user-generated content: Crowdsourced reviews that leverage the power of social proof. 3) Get your foot in the door with a small ask. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Generation] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. User-generated reviews are 12x more trusted, in fact. Let’s take a look: Create Landing Pages.
  • DISCOVERORG  |  FRIDAY, JANUARY 29, 2016
    [Generation] New Ideas for Motivating Your IT Staffing Salespeople
    Generational Differences in Sales Motivation. Suzanne Fogel, Chair of the Marketing Department at DePaul University’s Driehaus College of Business, questions how powerful money-driven incentives are for this younger generation. Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy?
  • AMPLIFINITY  |  FRIDAY, JANUARY 29, 2016
    [Generation] Why you should break lead assignment rules for a referral program and certain laws for fun
    Referral Marketing b2b Insights B2B Referral Marketing customer marketing customer success CX demand generation Referral automation software referral tracking SaaS SalesforceBreaking the rules has never been so rewarding. It’s illegal to sing off-key (North Carolina). If you harass Bigfoot you can be arrested or fined (Washington). Questions?
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Generation] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    In a nutshell, this is all of the content that we use to generate leads with -- our ebooks, templates, webinars, etc. We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. But even experts make mistakes, right? The Importance of Technical SEO. Adding alt attributes to all of your images. Yikes.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Generation] The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
    And this ultimately sets us up to generate new, creative solutions. Creative work takes a tremendous amount of energy. That’s when it’s hardest to get past the guilt of tuning out and turning off. Because it seems like you’re wasting time. But are you really? Science says it’s the latter. The Benefits of Turning Off. You'll avoid burnout.
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Generation] Start Strong in 2016: A Round-Up of Email Essentials
    Learn to speak your buyers’ language with either one of these handy how-tos: 10 Ways to Nurture the Buyer’s Journey and Turn Your Website into a Lead Generation Machine. 3. See firsthand How to Use Mobile Marketing to Generate Leads. 4. Burning things down to rebuild; we’ve felt the impulse many a time ourselves.
  • HINGE MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Generation] Content Marketing 101: Creating Content That Stands Out
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. In the beginning, we all asked, “What is content marketing?” ” Then, “Does it really work?” ” These days, there’s no longer any doubt.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Generation] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    No matter which approach you choose, the key to generating enough new customers to meet revenue goals is to monitor closely targets vs. actuals as you move down the funnel. When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Let’s look at how both approaches can work. . Quality over Quantity.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Generation] Heads Up Sales…Change Is Coming
    While I can understand the hesitancy to upset the “sales apple cart,” the reality is that for all the changes marketing needs to make to develop a strategic approach to demand generation, sales also needs to change. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • ION INTERACTIVE  |  THURSDAY, JANUARY 28, 2016
    [Generation] 2016 Interactive Content Marketing Trends To Watch
    think the above can all be boiled down to a handful of key trends shaping interactive content marketing: Measurement Lead generation Lead quality The content experience As you can see — nothing new and radical on this list. Lead generation — For the lucky few of you who have enough leads, jump to the next bullet.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Generation] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    They recently set up an experiment where they adjusted their publishing volumes by half the amount of content and then doubled it, both for a two-week period against their normal benchmark, to see what would happen to engagement and lead generation. In other words, when I send out a campaign, how many leads did it generate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Generation] The Internet of Things will be ruled by kids
    The next generation will view every device and every person as a data source and big data as their playground. The beginning of each year is filled with technology forecasts, and for the past several years we have been shoveled quite a lot of projections about the Internet of Things, or “IoT” for short. Nothing yet. Let’s set the table.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Generation] How to Make B2B Content Curation a Win-Win [Podcast]
    discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a. What value does content syndication provide to B2B bloggers?
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Generation] Developing Your Firm’s Next Generation of Industry Experts
    Developing the visible industry experts of the next generation is vital for your firm’s long-term success. When you ask a managing or senior partner in a professional services firm how they go about securing their reputation as an industry expert , they’ll tell you that it’s all about their experience and who they know.
  • THE POINT  |  WEDNESDAY, JANUARY 27, 2016
    [Generation] Measure Your Way to Lead Nurturing Success
    According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. the company is generating the wrong type of leads. 2. You can download a free copy of the report here. percentage of MQLs that convert to SQL. … and so on.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Generation] How Much Is Your Time Worth?
    Create a quarterly eBook and landing page to use as a lead generation tool. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Generation] 29 Ways to Use Your Personas
    Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. 1. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. 7. You Built Personas, Now What? For Content Marketers. 8.
  • BIZIBLE  |  WEDNESDAY, JANUARY 27, 2016
    [Generation] [Infographic] Do B2B Conversion Rates DROP On Fridays?
    This was generated by our our multi-touch attribution solution -- and without it, we couldn’t have discovered the answer to this question for ourselves. If we had trusted our hunch about Fridays, we would have turned down a profitable ad campaign generating leads that were actually converting well. We were surprised by what we saw.
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