• LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Generation] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress noteworthy stats. Generating Traffic. Generating Leads. For example: Social media marketing : number of conversions generated, followers, likes, etc.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [Generation] Creating content for your marketing programs. How to do it.
    Read it and learn all you can about BtoB demand generation – as well as all the other good stuff at our company website, Find New Customers. Filed under: B2B demand generation , B2B lead generation , Business Strategy , Buyer Personas. B2B demand generation B2B lead generation Business Strategy Buyer Personas
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Generation] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Here are just a few things that I didn’t know marketing could do: Generate targeted, focused inbound leads. 'As my career before Fathom was that of a B2B salesperson, I’d like to share the biggest marketing lessons I’ve learned so far from working here as they relate to industrial sales. Make it part of your sales team.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Generation] A Keyword Primer: Finding and Using Keywords Effectively
    And consider this: over time, long tail phrases have been known to generate more traffic than a well-ranked one or two word phrase. 'Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. What Are Keywords? Keyword Definitions.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Generation] Why Lack of Strategy Will Kill Your B2B Blog
    'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. Strategy is even more important when you have multiple people blogging. Implement Your Blog Strategy.
  • ENGAGE  |  THURSDAY, JULY 31, 2014
    [Generation] The Importance of Launching a New Website Correctly to Preserve Search Rankings
    Some websites may be second-generation sites, and some are at version 10 or higher. 'Since the first website launched in 1991 , both the Internet and websites themselves have been evolving at an ever-increasing pace. Or, it may not use one at all and instead be something like this: [link]. For example, if [link] was ranking No. link]. link].
  • SYNECORE  |  THURSDAY, JULY 31, 2014
    [Generation] We are young; what the Class of 2014 can teach us about Instagram
    'It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social platform will the upcoming consumer generation latch onto; will Bolt’s open letter to Facebook pull at the tech giant’s (hopefully existent) heartstrings, etc. don’t have answers to questions one and three. The winners?
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Generation] Does Social Media Help You Meet Your Bottom Line?
    If certain types of posts generate more traffic than others, use this information to inform future posts. 'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. Increased Site Traffic. Building Email Lists.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 31, 2014
    [Generation] #ProspectingChat: Experiences Outsourcing Inside Sales Functions
    Q5: Is it possible for both insourced and outsourced sales functions to collaborate on lead generation ? 'It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. Date: Thursday, July 31, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. Each chat lasts 1 hour long. Here are today’s questions.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 31, 2014
    [Generation] Attract the New Millennial Workforce: Make Manufacturing Sexy
    However, the report authors indicate, “there’s a disconnect with the upward trajectory of manufacturing and the lack of urgency to recruit the next generation of workers. In the survey, three-quarters of manufacturers report that 25 percent or less of their workforce are in the Generation Y age group. Watch now.). Low-paying.
  • BIZNOLOGY  |  THURSDAY, JULY 31, 2014
    [Generation] 5 Reasons why non-profits reject social business
    These volunteers are often multi-generational and bring vastly different levels of knowledge and skill about the digital world.  Clearly, waiting for a generational shift is not the most effective change management plan. I also volunteer my time and serve as the co-chair of a community based non-profit group. 
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [Generation] Do Marketers Understand The Word Strategy?
    'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  use nurturing as part of their Demand Generation Strategy only 38% of these respondents create nurture specific content. -          Only 14.6% Demand Generation Marketers Don’t Really Know Their Buyers- .
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Generation] PPC for Higher Ed on a Budget:
    If your goal is to generate as many leads as possible, I typically recommend a search to display ratio of 80/20 (all good things follow the 80/20 rule, right?). 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. In the world of higher education, there are countless ways to spend money. lot of money. This is very important.
  • MARKETING ACTION  |  THURSDAY, JULY 31, 2014
    [Generation] Sales & Marketing Alignment: A Pragmatist’s View
    Demand & Lead Generation Sales & Marketing Alignment 'The term “ sales and marketing alignment ” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written on the topic. A quick search returns over 22 million results. Modify the term slightly and the results become seemingly infinite.).
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Generation] How to Create a World-Class B2B Call Center
    'A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. As soon as she received them, she passed them over to the sales manager to distribute among the sales force, expecting to receive praise and thanks for her outstanding efforts. But she heard nothing.
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Generation] We Are the New Crazy Old Editors
    These were the editors, the copyeditors, and the proofreaders who taught a new generation of content creators what their college professors never could. 'Last weekend I took an old editor golfing. Jack was one of my first editors. He was grouchy and erudite, hilarious and eccentric, unpredictable and exacting. Cute doesn’t cut it.
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Generation] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    You’re generating valuable online content that reflects your A/E/C industry expertise and experience. Take the next step and turn your site into a lead generation machine. Download the Lead Generation Website Guide for more information. E/C Lead Generation Strategy 'Congratulations! Emails. Website pages. Appeal.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Generation] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    They are the leads sales teams want most, and marketing teams and agencies most need to generate. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. 'Inbound phone calls drive business.
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Generation] Content marketing folks display their super powers at this year’s Comic-Con
    The Con has a reputation as the place to generate buzz for everyone’s next pop-culture obsession, so every year, marketers tackle the creative challenge of creating a memorable impression for their brands amid all of the spectacle. 'WHIZ! Teenage Mutant Ninja Turtles. Lucky non-Turtles even got to try their aim at the rotating pizza cannon!
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Generation] 5 Handy Content Tools to Add to Your Collection
    Yoast breaks down the process of generating SEO-friendly content without much hassle on your part. Through accessing and analyzing your Twitter account, Tweriod generates a report based on your Twitter activity and network. Evernote. Category: Organization & Productivity. Bonus, it works perfectly as a content marketing tool.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JULY 30, 2014
    [Generation] 3 Keys to Quality Leads
    'Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Generation] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. Unfortunately, this content will generate little to no visits months or years down the road. But not all blog posts are created equal. Blogging
  • MARKETING-GIMBAL  |  TUESDAY, JULY 29, 2014
    [Generation] Free Content Creation Tools You Cant Live Without
    Demand Generation Marketing 'Interesting read across several compelling resources [link] Nuff said.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Generation] Why Keyword Level Call Tracking?
    Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. These analytics reports, however, will not take into account phone leads generated from each variation. 'Keyword level call tracking. 55% Bing Ads. 52% Facebook.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Generation] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    This is true of most new or next generation technologies. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. trillion. Image: PRWeek.com.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Generation] Google+ is an island of misfit toys
    Every new generation fancies itself the first. 'One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Generation] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Can you gate videos for lead generation? 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room. But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix.
  • VIEWPOINT  |  TUESDAY, JULY 29, 2014
    [Generation] He said, “One of us is wrong, and it surely isn’t me!”
    Lead Generation Lead Qualification Sales Leads 'The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. ” Was he right?
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Generation] The Problem With The Story You Are Telling
    Author: Jason Stewart @jstewart_1 VP of Demand Generation, ANNUITAS. 'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do. So how should this influence your content marketing strategy?
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Generation] 17 Helpful SEO Tools and Tool Reviews
    How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly
  • ENGAGE  |  MONDAY, JULY 28, 2014
    [Generation] This Week in Content: These Three Things are Not Alike…or Are They?
    As a practice, content marketing has generated enough buzz and shown enough promise that brands are willing to invest in the practice. 'What do pancakes, House of Cards and fish have in common? That Diner Feeling: How Denny’s Became a Weirdly Successful Content Marketer. FastCompany. Who Knew Kevin Spacey Was a Content Genius? Forbes.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Generation] The Inbound Marketing Methodology Explained [VIDEO]
    If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. It’s becoming the most effective marketing method for generating leads. Studies show that leads generated with inbound marketing cost less than leads generated with outbound marketing. Attract. Close.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Generation] Got CRM? Why You Need Marketing Automation Too
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Marketing automation: Supports early-stage lead generation. CRM changed sales… All this changed when we got an early version of a CRM system. Suddenly my computer got friendly and helpful.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Generation] The Anatomy of a Strong Company Name
    If you were trying to sell property in a run-down section of town, calling it a "construction zone" wouldn’t generate many sales. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The best names are simple, intuitive, and precise. over the phone). Memorable.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Generation] Email Campaign Gets an “A” on Design, “F” on Offer
    From a lead generation perspective, however, the campaign is a hot mess. B2B Marketing Content marketing Demand Generation email design email marketing Interactive Design lead generation content marketing strategy content marketing tips email best practices email creative email marketing best practices symantec
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Generation] 8 Key Questions That Will Help You to Know When to Update Your Website
    For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Generation] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • ENGAGE  |  THURSDAY, JULY 24, 2014
    [Generation] Emo Marketing: Why Is Everyone Crying?
    For those of us working with health care clients, we know all too well how difficult it can be to come up with fresh creative to generate donations. . 'It’s no secret that one of the ways into your audiences’ hearts is by actually tugging on their heartstrings. Here are a few brands using emotional marketing to get your attention.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Generation] Paid Search & The Truven 15 Top Health Systems
    Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. Truven graded health systems all over the U.S.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Generation] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    The big question is how to transition from being demand generation-focused to becoming a revenue-generating organization. Start at the top to create a revenue-generation marketing plan. Becoming a revenue-generating marketing organization means working much more closely with sales than in the past. Don’t talk about leads.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Generation] How to Create Compelling Technology Client Case Stories
    Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry. Approach them.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Generation] Follow Up – My 2014 Content Marketing Predictions
    Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS. Director of Content Marketing at ON24. thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. ” Also, I agree with you completely that process is becoming more mature.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Generation] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. If you found value in this post, please click here to join our free B2B lead generation email newsletter list.  . Infographics Social Media B2B lead generation B2B social media LinkedIn Have you asked yourself these questions recently?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Generation] Market Basket Employee Protest – Why Values Matter
    third-generation, family-owned business, Market Basket has gone through all kinds of internal family fighting, which recently culminated in the board ousting Arthur T., '(c) Dianna Huff 2014. “Consumers today,” Spence writes, “want to do business with companies that reflect their values.” ” Yep. Demoulas. cents.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Generation] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Explore adding or increasing user-generated content. It’s no secret that  ratings, reviews, and other forms of user-generated content help your customers determine whether your product is right for them. 'You think you’ve got e-Commerce SEO problems? The Panda penalty, that is, if not the $200 million hit. Check it out.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Generation] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Another great book on using data to generate profit is Sexy Little Numbers. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), The New Rules of Marketing and PR.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Generation] Do B2B Companies Really Need to Be on Facebook?
    While there are B2B companies that have large followings on Facebook and have generated traffic and leads, if you are struggling to build an audience there, you may be chasing shadows. Facebook Social Networks B2B Facebook b2b social media marketing Content Marketing Lead Generation Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Generation] How to Write for the Web If You Were Born Before 1965
    Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. These folks were generating content and messages for others on typewriters and computers before many consumers who use the Internet today were even born. ALL CAPS is considered screaming online and in email.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Generation] How To Use Social Media for Recruiting Young Talent
    For a young generation that is greatly impacted by the visual element, YouTube is a great place for sharing insights on your company and its products. 'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. How do you attract qualified employees ? Do they exist? Where to begin?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Generation] Sales and Marketing Alignment Equals More Revenue
    However, in order to create an effective lead generation process, the two departments must be on the same page from the very beginning. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Below are some tips to help better align sales and marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Generation] 4 Ways To Involve Your Best Social Media Ambassadors
    Related Stories Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers How the Klout Acquisition Affects the Future of Influence Marketing. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Generation] 9 Pillars for a Killer Content Marketing Strategy
    Would you like to generate more leads, sales, and business? 'Image source. Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Generation] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Going forward, we expect to see this program grow and expand to other universities, but with one consistent goal: to help today’s young leaders proactively address tomorrow’s business concerns, and to empower the next generation of marketing innovation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Generation] 12 Best Slideshares of 2014 (So Far)
    Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey. 'Late last year I shared the 25 best presentations  of the year on slideshare. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1.  Garyvee is Awesome!). ”). geekingout ).
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Generation] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Generation] Customer Lifecycle Marketing: Reporting, Part 2
    These are typically the stages that garner the most attention, as lead generation remains the most pressing concern at the typical company. By itself, this metric can be misleading because it highlights marketing costs, but it gains more meaning later in the process when you can compare it to value generated. Nurture. Convert. Expand.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Generation] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    The “post and pray” method won’t cut it when it comes to generating pipeline. Rather than using videos to merely gain attention, why not implement small actions to generate leads and inspire action? My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. My advice? month?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Generation] Guide Campaigns in Assisted Living Marketing: A Case Study
    We also have a call-tracking phone number printed in the Guide, so we’re tracking those guide-generated calls and vetting them as potential leads as well. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. That’s interesting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Generation] B2B Content Marketing: Do More Than Reinvent the Wheel
    The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
  • DIRECT RESPONSE COACH  |  TUESDAY, JULY 22, 2014
    [Generation] Let’s talk about response rates – realistically
    'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Generation] Top 5 Lead Generation Tips in Management Consulting
    For lead generating tips, let’s look at these five points above through another lens: Website. For management consulting firms, lead generation tips come down to having a digital marketing strategy under which you carefully craft an online presence that can pay off well in business development. Search online (63.2%). References.
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Generation] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. The reason he gave me was that they already had a lead generation software in which they have invested a significant amount of money and time, hence, change was not possible. would definitely be stumped!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Generation] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost. If so, what type?
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Generation] 23 Outstanding Social PR Guides
    Lou Hoffman offers “three thoughts for pushing out of the comfort zone and generating greater results” with PR, such as using tools like HARO  and ProfNet  to build lists of freelance journalists, because “As media properties have reinvented themselves to make the economics work, they have greater dependence on freelancers.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Generation] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Hosted at the historic Bently Reserve in downtown San Francisco, Ignite will bring together leading marketers and thought leaders to explore the potential of online video and its expanding role in demand generation and digital marketing strategies. Can I get a heck yeah?! Here’s what you can expect: San Francisco, Here We Come.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Generation] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    This raises the inevitable question: If you can’t hard-sell your prospects, how do you generate sales? Ultimately, you advocate for your product and generate sales by demonstrating your relationship to it not only as an employee, but as someone who is actively engaged in that product and what it might mean in the big picture.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    ” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content. 'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content. 'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    We already provide innovative solutions for the content creation and demand generation teams, so we’re thrilled to integrate within HootSuite’s App Directory to add social marketing and community management in the mix. Marketers know that video content and social media are a perfect match. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Secures $6 Million in Series A Financing
    Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] A 3-Step Framework for Leading a World-Class Marketing Team
    Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.” Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. When it comes to building a world-class team, they need to get creative.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Generation] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Finally, content marketing ROI needs to define the business value of the outcomes it generates. 'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. But he doesn’t know why these things are important.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Generation] New feature – Email Notifications
    By default set to weekly but can be changed to daily or as they happen Virally will notify you that your content has generated a potential new lead. 'Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Events
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Generation] 5 Reasons SMBs Should Be Tracking Marketing Spend
    It’s a simple way to track ad effectiveness, enabling you to allocate funds from underperforming marketing initiatives to those that are actually generating leads. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Generation] 12 experts define Key Performance Indicators (KPIs)
    Generate 50% more leads. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Every business should have them.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Generation] Partner Hiring and Training
    How long does the vendor estimate it will take you to begin to generate consistent revenue? Just as the vendor onboarding plan is important; creating an employee onboarding process is the first step to decreasing the time to revenue or productivity generation. 'Partner Hiring and Training Lessons from Sage Summit. By Ken Thoreson.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] The Biggest SEO Shakeups of All Time
    For starters (and this may come as a shock) there is no super-cool, underground, steam-powered machine that generates search results. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Sooo it turns out that’s not how Google’s search engine works … at all. ”).
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Generation] How To Link Inbound Marketing With Trade Show Success
    Could they be doing something else that is cheaper and more effective to generate leads? 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can. It doesn’t start two months in advance.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Generation] 5 Habits of Superstar Marketers
    Investment in marketing, whether in dollars or staff resources, is meant to generate or maintain company revenue. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. Habits of Superstar Marketers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Generation] Lead Capture: How undermining value impacts conversion
    Lead Generation: Streamlining the process for quality over quantity [More from the blogs]. Lead Generation conversion optimization landing page optimization lead form lead gen Lead Nurturing value proposition 'Tweet Less is not always necessarily more when it comes to a lead capture process. Approach: A/B multifactor split. Version A.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, JULY 19, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Generation] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Generation] Are Millennial Marketers More Analytical?
    But none of the research shed much light on whether they’re more or less analytical than older generations: since they’re skeptical of authority, you can expect them to be more open to challenging past assumptions, but this doesn’t necessarily mean they rely on data to resolve those challenges. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Generation] The Fallacy of the Lazy Millennial
    2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution. 'This post originally appeared on the Sales blog.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Generation] Don’t Make Marketing Decisions Based on Bad Data
    Ifbyphone’s next generation call tracking captures every phone lead to make sure you don’t miss valuable lead source data. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation. How Do You Prevent Bad Data?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Generation] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversions. 3) Your content can generate up to 94% more views if you add compelling visual elements and graphics. 10 Interesting Stats About Visual Content. Tweet This Stat ). Tweet This Stat ).
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Generation] How to Transform Email Subscribers Into Qualified Leads With Video
    In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. 'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] How to Decrease Your Website's Bounce Rate [Infographic]
    Lead Generation: 30-50%. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. If visitors bounce, it suggests they either didn''t find what they were looking for, or the page wasn''t user-friendly. Check it out! How to Decrease Your Bounce Rate.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Generation] Survey: How to Get the Most Out of Brand Advocates
    And as expert Craig Rosenberg told us, referrals and testimonials are among the best asks you can make of advocates , because they generate quality leads and build trust. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. Social recognition (e.g.,
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    For example, if a visitor downloaded our introductory ebook about using Twitter for business , knowing they have an interest in Twitter, we could choose to show them a CTA for our intermediate-level ebook about how to use Twitter to generate leads. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Wrong.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. Accounting & Finance Content Marketing Lead Generation Online Marketing Research Social Media Conduct research. This is a no-brainer.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Generation] Why Companies Don’t Market to Their Customers
    Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Demand Generation Focus. Typically when I speak about Demand Generation, marketers automatically assume that I am referring to generating new business.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation] How to Double Your Marketing Team…WITHOUT New Hires
    'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it,   marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Autoresponders. Automatic lead routing.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] Are These the Smartest Marketing Campaigns of the Past Year?
    It “beat sales targets and generated a 359% ROI” reported Warc. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? ” The ads were submitted to the awards circuit during 2013 and 2014.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Generation] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Generation] Customer Lifecycle Marketing: Reporting, Part 1
    That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. Expand: This stage includes retaining your customer base, generating up sells, and inspiring advocacy. B2B Marketing Content Marketing Demand & Lead Generation The five stages of lifecycle marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Generation] B2B Marketer: What’s In Your Toolbox?
    If you want to do the right marketing, to the right audience, and generate the right results, call New Incite today. 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” That’s using a hammer and hoping everything is a nail. believe in integrated and strategic marketing.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Generation] B2B Appeals that Motivate Action
    If you have the task of generating leads for a new product or service, create the curiosity in your advertising by withholding a little information. Generate Leads Inbound Marketing Marketing Motivation 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
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