• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    'Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    'Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    'A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    'Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    'Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] 3 Keys to Quality Leads
    'Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Definitive Guide to Lead Generation
    'Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    'Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    'Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] Closing the Loop on Social Leads
    'The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That''s right, social media generates leads, a marketer''s gold mine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers 'Over 500 million people use Facebook on a mobile device.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 27, 2015
    [Generation] 3 Ways to Set Your Customers Up for Sending Success
    'Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Taking this action will ensure you don’t miss any opportunities to generate revenue from your new sign-ups. Your VerticalResponse partner dashboard can assist these efforts. Keep tabs on new sign-ups.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Generation] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Infographics Leadership cmo home infographic
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Generation] The ‘Retail-ization’ of Healthcare [WEBINAR]
    Practical ways to cater marketing plans to the new generation of patients. 'Your patients are changing … are you? The healthcare industry is constantly changing, along with the expectations of your patients. Keeping up with their demands and increasing their satisfaction requires careful engagement. Register Today. Finding a car.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Generation] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. There was no way you could personalize things.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Generation] Are you doing webinars for lead gen? You should be.
    That’s why webinars become interesting as a lead generation tactic. We generated 23 marketing qualified leads for our sales team to start working right away. 'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. understand why many companies might be hesitant about doing webinars.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Generation] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    How many new customers do you generate each month and where do they come from? The number of new customers you generate has an impact on how many nurture segments you create and the frequency of communication, since you might need to speak to different audiences at different times. We call this customer nurturing.
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Generation] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    Demand Generation Trending 'A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. Despite the unique nature of their activities, the roadblocks impacting ecommerce activities of B2B and B2C firms are now similar. appeared first on CMO Essentials.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Generation] How a Good Content Strategy Can Repair Your "SEO Problem"
    The problem most organizations have is not that they''re losing some SEO value and traffic that their brilliant content should be generating,” he wrote. The better your content, the easier it is to share and generate engagement around the information -- and the brand. But too often, the “SEO problem” isn’t SEO at all. It’s content.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Generation] Landing Page Fundamentals, Part 3: Landing Page Optimization
    There are many variations to your current CTAs that might generate more conversions. Demand & Lead Generation Forms & Landing Pages forms and landing pages landing page landing page design landing page optimization landing pages Now it’s time to go on to the next project, right? Wrong. How to Test. B Testing. Testing Tool.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Generation] Nice to connect with our client Mintigo
    https://www.ringlead.com/blog/lead-generation-existing-customers/. 'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Generation] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Generation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Download our Lead Generation Website Guide to get started. 'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. Are the images small and/or low quality?
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Generation] 5 Ways to Increase Your Bounce Rate
    B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds. Autoplay Music/Video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Generation] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Powered by Oracle. Know Your Villains.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Generation] Maximizing Event Effectiveness 3 Ways
    It’s not too early to plan for a solid presence at events – remember they are part of your ongoing Demand Generation Strategy, not a one-off event or campaign. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.  four years in a row.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Generation] The 3 biggest social media events of 2014 and what they taught us
    As of writing, the video has attracted over 64 million views, and helped generate significant user engagement on Nike’s social channels. Again, tying a campaign to a specific cause seems to generate much more user engagement. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Generation] Five Expert Guides to the Best Blogging Tools
    But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Image credit: Twelveskip. Sharing your content socially?
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Generation] What Shazam Can Teach Marketers about Predictive Analytics
    Suddenly, we saw that the new paid ads were responsible for most of the inbound calls that were generating more customers. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Oh, never mind — I’ll just Shazam it.”) It’s the missing piece.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Generation] Is Europe America’s Online Colony? American Influence on the Web
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. 'by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s English or you’re out. don’t mind. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Generation] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Pinterest is popular across generations, with relatively equal audience sizes within Gen X, millennials and baby boomers. What’s more is that a Piqora study found that each pin generates $0.78 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Generation] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    And according to a recent Ad Age article , 70% of all demand generation will come from inbound marketing strategies in 2015. 'Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. What does that mean for those just starting out? Develop an Appetite for Knowledge.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Generation] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation 'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” What is Mobilegeddon?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Generation] The Anatomy of a Successful Facebook Post
    Several tried-and-true types of posts to generate engagement on Facebook are: Asking a question. While photos are typically superior to text-only posts in generating interaction, Facebook reports that link posts outperform photo posts (with links) in generating clicks. Are there things you should be doing that you’re not?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] 7 Offline Marketing Strategies that Support Your Online Brand
    4) Direct Mail Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool. 'For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. Dark Posts In Action.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Generation] 13 Great Guides to Growing Your Blog Audience
    How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Now—how you attract and retain a large audience?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Generation] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    RooJoom’s approach to content marketing is refreshingly story-centric, even though it’s still all about optimizing lead generation and sales funnels. 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. 1) StoryNeedle. Is SEO irrelevant? 3) Jim Gray.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Generation] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    These days, many B2B marketers are getting superior results by using short- and long-term nurturing programs: Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads , at a 33% lower cost. 'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Generation] 10 Traits Buyers Seek in Salespeople
    When prospects see that you’re familiar with their businesses and industries that generates trust and confidence — key ingredients in any successful sales formula. 'The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. What really separates the best salespeople from the rest of the pack? Listen.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Generation] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    For one thing, inbound marketing alone can never generate enough leads to work and fill a pipeline. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: The Essential Handbook for Prospecting and New Business Development. Part 2: Tip #2 Commit to It.
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [Generation] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments. Agencies aren’t for everyone. Click on the infographic to view full size.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Generation] Marketing to the B2B Millennial: 6 Things to Remember
    'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. Did you know? 3% of U.S.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Generation] Transform Your B2B Lead Generation with Storytelling
    B2B lead generation is touted as the worthy cause for spewing all this meaningless content with the goal of attracting quality leads and converting more leads into sales. And that, is the essential first step of an effective lead generation process. 'Go from BORING to ENGAGING  . BUT, things are changing, and changing fast. Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation] How to Produce an Internet Radio Show
    'There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Generation] Posting Video Content Online: 5 Essential Considerations
    Is this video part of our lead generation strategy? 'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. However before video is used as part of your strategy, there are 5 key considerations to make sure your video achieves its goals.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 24, 2015
    [Generation] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
    According to Jeff Owens, president of Advanced Technology Services ,   “ the retiring baby boomer generation has a huge impact on the skilled labor shortage.” 'According to a recent article by Andy Szal on  IndustrialDistribution.com,  even the Federal Government has identified good paying jobs that don’t require a 4-year degree.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation] Starting a New Job? 8 Tips for Having a Great First Day
    The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 'Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The hard part is over, right?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Generation] Content Marketing ROI Starts With A Strong Business Case
    Content Performance: Finally, content marketing ROI needs to define the business value of the outcomes it generates. Generally, our marketing should be focused on generating and then managing demand. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Generation] Three marketing truths for an information dense world
    More than 70 percent of adults say that content shared by their friends influences what they buy, a number surely to go up in a millennial generation who basically only trusts what they tell each other. 'I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Generation] Welcome to Blogging for Business Week!
    B2B companies that blog generate 67% more leads than those without blogs. 'It’s blogging for business week on Webbiquity. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Generation] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do. 'Most B2B marketers have a very clear understanding of their goals. They rated themselves “very effective” at managing end-to-end marketing lifecycle.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Generation] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Some good ones: " How To Generate 36,282 Readers -- and 1,000 Email Subscribers -- From Your Next Blog Post [Case Study] ". 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Generation] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadable…oops, I mean deletable…text format).
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Generation] 10 data experts explain why little data is the new big data
    quintillion bits of digital data generated each day from the big data stream.” – Gary Drenik, Forbes. '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Generation] 12 Time-Saving Tools for Administrative Tasks
    You’re also able to generate professional balance sheets and sales tax reports, as well as create invoices. The program lets you set up direct deposit, generate employee tax forms, track vacation days, bonuses, employee expenses and gives employees self-service portals. Time Management. RescueTime. Cost: $4.99-$9.99. My Minutes.
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 23, 2015
    [Generation] Announcing: 101 Ways to Market Your Website
    Furthermore, Rachel and Dianna have clearly put a LOT of thought into this book, and include a ton of insightful ways to use a blog more effectively to generate results. 'I’m very proud and excited to announce the launch of a new guide co-produced with Rachel Cunliffe of Cre8d Design: 101 Ways to Market Your Website. Outstanding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Generation] Three YouTube stars share their intimate personal branding lessons
    On the documentary Generation Like , young people didn’t even know what the word “selling out” meant. On the documentary Generation Like, young people didn''t even know what the word “selling out” meant. Here are five lessons from some of the biggest online influencers on the planet: 1. Above all, be congruent.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Generation] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Number of marketing qualified leads generated. Capture Metrics. What calls to action are most effective?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Generation] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    How to Use LinkedIn to Generate Leads [More from the blogs]. 'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Who are we speaking to? What message are we trying to convey? What do we want them to do?
  • BLOG MY CALLS  |  FRIDAY, MARCH 20, 2015
    [Generation] Leaking Lead Attribution: Seal the Dam with Call Tracking
    Once they take this step they will be able to track the precise keywords, ads, channels and marketing activities that are generating phone calls. 'Are you scared of phone calls? While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls. Filled out your form. Find you?
  • LEADERSHIP  |  FRIDAY, MARCH 20, 2015
    [Generation] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    Meanwhile, with the younger generations, a full ¾ prefer HTML formatting. 'Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Generation] 5 Landing Page A/B Tests (And Their Surprising Results)
    While this landing page was most likely effective for converting the millennial demographic, the older, less tech-savvy generation would benefit much more from seeing an image of the phone and its features. 'Intuition is a powerful and often unexplainable phenomenon of human nature. How about a combination of both. Content Verve yielded a.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Generation] Content marketing metrics – process metrics and outcomes metrics
    This places their focus on content marketing’s impact on lead generation, revenue, or in some cases, cost reductions. For example, you may write a blog post that generates great interest, including interest from Business X. 'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Generation] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Although it is influenced by a number of other variables, such as the absolute number and quality of leads generated, it’s a good indicator. Tip : You can calculate your lead-to-customer conversion rate as long as you know the number of leads and customers generated in a particular time period. Traffic? Check. Leads? Check. Check.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Generation] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    Forms & Landing Pages Lead Generation forms forms and landing pages landing page landing page design landing page optimization landing pages 'A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company. Strong Headline Copy.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Generation] How to Go Viral: Developing the Absolute Best Lead Generation Marketing Campaigns
    'Having a video or image go viral is like a dream come true for lead generation marketing, because it’s the fastest way to spread your message and your brand. When something goes viral online, people spread your message for you, and the impact can be big. Sometimes virality happens unexpectedly, but there’s a lot you […].
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Generation] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing 'There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. Indeed they do, but much of the time, you don’t know exactly where your leads come from.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Generation] What Hollywood Teaches us About Big Data Marketing
    Today they’re constantly coming up with new ways to analyze data so they can market entertainment successfully and actually generate that valuable social media […]. 'Big data isn’t just for manufacturers and retailers. Even Hollywood is hopping on the big data bandwagon. Database Marketing Marketing Tips Big Data Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [Generation] Pithy sayings by Seth Godin in a great book
    Filed under: B2B demand generation , b2b lead generation companies , BtoB Marketing , Find New Customers. B2B demand generation b2b lead generation companies BtoB Marketing Find New Customers Heinz Marketing House of Cards Likeable Local Seth Godin Ogden of Find New Customers by his partners at Likeable Local. Saying yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Generation] 3 Top Takeaways from SMX West 2015
    can’t possibly cover the great Schema session (Code) or attribution session (Conversions) but be sure to check out these recaps and presentations as the sessions were great and presentations worth seeing: The Next Generation Of Structured Data: Taking Markup To The Next Level. 1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Wrong. Now what?
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Generation] Consumer Brand SEO Pulse: 3.19.15
    The Next Generation of Structured Data: Taking Markup to The Next Level”. 'Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. link].
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] 3 Neuroscience Findings That'll Make You a Better Marketer
    There are over four billion views generated on YouTube every single day, and their mobile revenue is up over 100%. 'Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet. Did you know.
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Generation] Thinking You Need More Tactics? You Are Wrong
    As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it. Too many marketers are engaging in a flurry of tactics without a true Demand Generation Strategy. 'Admittedly, B2B enterprise marketers are in a tight spot.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] 8 Mistakes Brands Make With Instagram
    Instagram is the perfect platform for promoting user-generated content (UGC), probably more so than any other social network. Below is an example of user-generated content shared by Ben & Jerry’s, along with a video post delivering a very powerful message while utilizing their product. Mistake #1: They Lack a Goal-Driven Strategy.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Generation] Attract & Retain Students with the Right SRM Content [INFOGRAPHIC]
    This generation has grown up on instant gratification and copious amounts of content at its fingertips. 'We’re all familiar with the term content marketing. We higher education marketers use it every day as we strive to connect young people to the best school for them.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Lead generation. The ability to demonstrate the effectiveness of campaigns is helping marketing departments move from cost centers to revenue generators. With more support for their marketing campaigns, marketers are better able to try things out, get creative, and execute new campaigns that will empower lead generation.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] 14 Ways to Increase Your Clickthrough Rate on Twitter
    But Twitter is an important platform for driving traffing to your website, generating leads, and getting in touch with customers and prospects. 'Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science. Defining a "Click" on a Tweet. They can. That''s right.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Generation] 4 Steps To Align Your Sales Approach With Inbound Marketing
    'Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Companies that are using inbound marketing to generate leads are changing the perception of salespeople. Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. What made it so great?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    If Visual Creatives can show its persona how they will be able to make this dream come true, they''re going to generate more qualified leads and new customers. However, if we look at this example in more detail, we can see the agency owner is on the phone all day long trying to generate more business. Take buyer personas, for instance.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] A Vivid Vision for HubSpot's Content
    overheard HubSpot bloggers complain about the very same issues that have long irritated traditional journalists; I saw press badges for massive industry events hung in bloggers’ workspaces; I feared my analytics person might get poached by BuzzFeed, which was now seen as The New York Times for the post-Millennial generation. President’s term.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    All of these advances can make your website more user-friendly and help your firm generate more business. Does a branding website meet your firm’s specific needs or do you need something more robust, like a high performance website that generates leads? So you want to make sure their first impression is a good one. Websites
  • THE NEW STRATEGIST  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
    'In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Why You Need More Call Data [157 Words]
    Marketers can generate leads until their sales teams are drowning like turkeys in a rainstorm. 'The metrics extracted from your inbound phone calls are directly tied to revenue. Some marketers might assume that the data gathered from these leads is only relevant for sales purposes. This assumption is false. Read More. Marketing Tactics
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Generation] 4 Truths Healthcare Providers Need to Know About Content Marketing
    It’s also because the organizations succeeding in generating a buzz online have become a trusted industry leader and resource of valuable information. 'Healthcare marketing isn’t easy. But you already knew that, didn’t you?) But there is a cure. Though Healthcare Marketing isn''t easy, reaching your audience has never been easier.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    With millennials on track to becoming the most educated generation in American history , it’s their familiarity and preferences in media channels that should influence not only the kind of content you provide, but also the way you provide it. The results were so interesting that we just had to share them with you below. So, what now?
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter
    Brad Mattick is the VP of Marketing and Products at BrightEdge, where he uses his expertise to lead all marketing-related initiatives, including PR, demand generation, product marketing, and product design. . It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Generation] How to Easily Create Custom Pin It URLs for Pinterest
    But Pinterest’s own Pin It button generator has some big limitations. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. Other Ways to Use the Pin It URL Generator.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Generation] How Inbound Marketing Can Boost Enrollment for Daycares
    This allows you to start generating a profile on the parent and monitoring their progress and activity with your brand. 'If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 18, 2015
    [Generation] New Content Marketing Research for Manufacturing
    Beyond brand awareness, their primary concern is sales, and to get to sales, they need to generate leads. 'A new study published by The Content Marketing Institute  identifies tactics that are working for manufacturing. That’s the bad news. Mixed or multiple messages don’t work. Videos. Webinars/webcasts. Case studies.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Generation] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    'As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Generation] How to Grow Your Email List by Running a Contest
    while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. We''ve seen this happen first-hand at HubSpot. Our idea? Would it work? How to Run a Contest.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Generation] 7 Free Keyword Research Tools for Marketers
    This tool generates several hundred suggestions for every keyword that is entered. If you are looking to generate ideas and add to your keyword lists then this tool may help you discover some long-tail varieties to your head term. 'The foundation of search engine marketing campaigns largely comes down to the use of focused keywords.
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