• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [Generation] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. This is BIG news for Tampa. To contact Jeff, just fill out the form below.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Generation] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” from Wendy’s. 1) Denny’s. 2) Sara Lee. 3) FedEx. 4) Expedia.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] How Responsive Web Design Works [Infographic]
    As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don''t. 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. Check it out. Design
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising 'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    'The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success. Here are 3 core lessons every marketer can benefit from learning more about during sessions at the show. Join us in London! Register now ! Marketing Efficienc
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    From a B2B demand generation perspective, how does this, if any, change the way you strategize communication and marketing to business leaders? 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. love that strategizing is included in results.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    Learn what it takes to generate sales leads through your website, read online body language, and track key performance indicators. 'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes , a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 18, 2014
    [Generation] Content Marketing Evolution at Content Marketing World
    The content strategist needs to meet with the web analytics team, the Demand Generation team, the marketing automation power-users and the CRM administrator in order to incorporate metrics and measurement into the plan in a way that is interesting to the CEO. Author: Jason Stewart @jstewart_1 is Vice President, Demand Generation, ANNUITAS.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Generation] In Content Marketing, every word matters. Thus Buyer Personas matter!
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers. B2B demand generation B2B lead generation Buyer Personas Content marketing Demand Generation Find New Customers
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [Generation] Your sales lead just got promoted. What should you do?
    Inbound Marketing lead generation Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting sales techniques Social CRM social intelligence social selling 'Anytime a sales lead has an interesting moment, it’s an […]. Sales Intelligence Sales Strategy Social Selling Tips and Tricks B2B b2b sales CRM customer 2.0
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Generation] The 3 & 5 of Winning Drip Marketing Campaigns
    It’s been around for generations, using the best relationship-building tactics of the era: door-to-door sales, direct marketing, telemarketing, email and social campaigns, location-based marketing, and whatever new methods pop up tomorrow. 'How many times does a prospect need to see your message before taking action? MarketingSherpa says 5.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] How to Increase Email Response Rates
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can develop an email marketing strategy to generate and nurture leads. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Email Marketin
  • DIRECT RESPONSE COACH  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Direct Marketing Formats: A strategic look at 9 mailer options
    Copywriting Direct Mail Direct Marketing General Lead Generation 'Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule?
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. Spear is a Marketo agency partner.)
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] 8 Tips to Cultivating a Successful API Program
    Segment Your Developer Community : It’s important to segment your developer community, both internally and externally, to appeal to their different motivations and generate faith in the API. 'Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. Have any tips to add?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    The three of us worked together to launch what is now the Sidekick Blog , and within five months we generated over 22,000 engaged email subscribers and retained an average of 30,000 monthly blog viewers. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] How to Avoid Customer Service Disasters
    If you want to learn more about how you easy to create a great customer service experience, we have created a free white paper that can help: Beyond the Cloud: The Next Generation of Virtual Call Center. Luckily there are some easy-to-implement solutions out there that can show you how to avoid customer service disasters in the future.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    We expect new/cold lists to generate results right away. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. But we’re generating 15-20 leads per day and growing at 20 percent top-line year over year. We’re such an impatient lot. But you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories. Set yourself apart.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Revenue Reporting : At the Enterprise level, we’ve expanded revenue reporting so you can connect your CRM and tie marketing channels, content offers, and campaigns back to the revenue generated for the company. How do we generate more leads than last month? We wanted to help companies get off of the sidelines and into the game.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Here’s a typical scene: You’re tasked with creating a content marketing strategy that includes defined pipelines of regularly generated, customer-centric content. Especially for businesses that have the luxury of sizable marketing teams. But it’s not the case for most marketers. lot of that magic is focused on content creation. And … action!
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] ralph lauren for womens pastas are variations on classics
    '“Jason Wu has established himself Louis Vuitton Outlet ukmong this generation’s most talented designers, and we’re thrilled to have him as our next St. Regis Connoisseur,” stated Paul James, Global Brand Leader for St. Regis Hotels Resorts plus the Luxury Collection. So open that closet door and assess your stock.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How CMOs Can Make Big Data Relevant to the Sales Team
    No longer merely in charge of brand building and demand generation, marketing departments in the Big Data era have a crucial role to play in directly impacting sales by distilling useful knowledge from the torrent of information that customers now have access to. Fast forward to the present. the equivalent of 520 million books.”.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] HubSpot Reveals New Tools to Accelerate Sales
    As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. An Insiders Look at HubSpot’s New CRM Tools.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How to Use B2B Marketing to Propel Rapid Sales Growth
    steady but cautious approach to demand generation has some benefits (e.g. The best way to act quickly while minimizing risks is to work with B2B marketers (internal or external) who have a strong batting average with demand generation in your specific industry. B2B Marketing Demand Generation Sales Growth Sales
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    generate a lot of quality leads from these networks. To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” How is this any different from Google? Paid Search
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. What do you think?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social Media Lead Generation Landing Pages 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.". Would you believe me? What Is Social Proof?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s the narrow mindset of “we have always done it like this” and “how do we know that change will be beneficial” that needs to be eliminated if we are to see radical changes in demand generation and B2B marketing. Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . Dalai Lama XIV. Pablo Picasso.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] SEO Mistakes B2B Marketers Must Avoid
    B2B Lead Generation keywords Lead Generation SEO traffic 'I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. But let’s face it, not all marketers have the resources or the time to create this sort of content. Starting Your Design.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Is Content Marketing A Sustainable Marketing Strategy?
    The post was shared thousands of times, generated hundreds of comments, and follow-up posts (you can now add this one). 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] How to Win at B2B Video Marketing
    Use Video for Lead Generation & Nurturing. Many organizations have the perfect video content for generating and nurturing leads , but their videos are not configured for this purpose. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The top marketing priorities for companies are lead generation (24%) followed by lead conversion (21%). 'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] How Data Science Is Transforming Sales and Marketing
    Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] The Most Important B2B Marketing Metrics for CEOs
    the lead generation program in a specific time period)? What is the total cost of your lead generation program during a specific time period? Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs]. On the pipeline? On revenue? How much am I putting in and what am I getting out?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Generation] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    Much continues to be written about the Millennial generation, which is entering the workforce in growing numbers—and which will account for over half of the workforce by 2020. In many ways, social business was designed for this group, the first generation of digital natives to walk the planet. FOR EWORD by David C.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Generation] 11 Lesser-Known LinkedIn Features You Should Be Using
    Social networking sites are changing every day and LinkedIn is at the forefront of channels adding new features and engagement tools to improve content sharing, relationship development, recruitment and lead generation. 'This post originally appeared on the Insiders section of Inbound Hub. Making Yourself Irresistible. Image Credit: LinkedIn.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    For many marketers, the ultimate goal of content creation is lead generation. 'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. As with any new project, you''re bound to run into an obstacle or two. 1) Running out of ideas? Get to know your audience. Try this.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    can find ample evidence of the Apple Multigenerational Marketing Machine at work in my own backyard, where I am surrounded by no fewer than four generations (Gen Zers, Millennials, Gen Xers, and Boomers) of Apple-toting converts close at hand. 'Sometimes in life, timing is everything. Mobile Payments: The Future of Retail? Why is that?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] In the Content Marketing Kingdom, Third-Party Experts Rule
    “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Buyer Personas Content marketing Demand Generation Fearless Competitor Find New Customers Marketing Awards marketing campaigns sales challenges sales funnel
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Generation] The Essential Pre-Conference Packing and Preparation List
    But this goes for any conference -- conference centers typically blast the A/C to account for the body heat attendees generate, and it may be a little too cold for some conference goers. It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. It could be 80. Boooo.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    'Gen Y, or the Millennial generation, is defined as thos […]. gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] Blogging vs. Journalism: Identifying the Fundamental Differences
    News articles tend to appeal to broad  audiences for a short amount of time to generate buzz within a given industry. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Timing.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] B2B data – Get smart not big
    It’s simply the combination of the most logical and available data, which when used, generates a result. 'We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.  For 99.9% Why is this true?  Sound too basic? 
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] New Changes Coming to Google Adwords
    One of our new favorite changes was announced back in mid August when Google unveiled a new conversion type that uses Google forwarding numbers to track calls generated from a website. 'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Generation] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Blog Demand Generation Strategy technology 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Get out there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Why Sustainable Competitive Advantage is so 1990
    Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.  Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    They''re tough to manage, especially if you''re from a different generation.". But actually managing this generation is a whole different story -- and if you''re looking to grow your business, you''re probably going to have to hire (and manage) a Millennial sometime soon. They''re eager and entitled." management
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Buyer Personas , Buying Process.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    In the Demand Generation Workshop I led on Monday, one attendee asked me “we are a billion dollar plus organization, where do I start with making some of the changes and applying this learning without disrupting the entire business?” There has to be a collaborative, common governance to content creation in organization. ONLY 38%!
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. But while there is no shortage of advice for marketers on how to score leads that convert online, there is very little on how to score the inbound calls your marketing generates.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Now there is an equally vocal generation that is extremely “Pro-Social” and shares many of the same values as the 83 million Millennials or “8095ers” (born between 1980 and 1995), who will represent 75% of the workforce by 2025. There are more than a thousand B corporations now, including Warby Parker, Patagonia, Etsy, and Seventh Generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Hiring a PR Firm? Read This First
    The first thing to stress is that, unlike the instant gratification you may get from a campaign in your demand generation programs, reaping the rewards from your PR programs takes a little more time. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Common Headline Writing Myths We Should All Stop Believing
    This style of headline (combined with a few well-placed pictures) is popularized by viral sites to generate huge amounts of traffic. 'Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? could have tried something with a lot more sizzle and punch, right? Like these … OMG! Mind: Blown!
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Obey Facebook’s Rules of Engagement (Or Else)
    The main problem that the app providers face is trying to figure out which customer is generating the spam ratings, because in most cases hundreds of customers of their customers are sharing the same app pool. It is experiences like this that make me uniquely qualified to write this article. The five Facebook principles. Give people control.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] The Elements of a Compelling Sales Story
    Don’t just end with the impressive numbers -- “they saw a 25% ROI,” “their lead generation increased by 50%,” etc. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. 1) A Hero. 2) A Challenge. 4) Results.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] New Report Offers Insight Into Future of Video Marketing
    Effective video marketing can amplify the results of content marketing, social media and demand generation programs. It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. Essential Nutrients for a Balanced Video Marketing Diet.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    iOS 8 will work with all 4S iPhones and newer, second-generation iPad and newer (including both the iPad mini and iPad mini with Retina display) and the fifth-generation iPod Touch. 'Apple’s at it again. Today, most of those rumors were confirmed. Let’s jump in: The iPhone 6 and iPhone 6 Plus. Picture courtesy of Apple).
  • DIRECT RESPONSE COACH  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Direct Mail Strategy: Do you see direct mail more as advertising or sales?
    Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising 'When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Successful demand generation is no longer about beating buyers into submission, whether it takes 7 touches or 70. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0 b2b demand generation b2b marketing agency B2B Marketing Strategy idc rule of seven sirius decisions Or it could take months.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] SMX East 2014 Preview: Competitive Research for SEO
    For example, one of the top pages linked to on KoMarketing is our keyword generator tool : Click to enlarge. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Schema Markup.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] A Simple Guide to Optimizing Your Landing Pages [Infographic]
    Want to learn more about optimizing landing pages for lead generation? 'Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. 'The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. Hilfer graduated with honors from Yale College and Harvard Law School.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    To learn more tips for generating leads from mobile marketing, you can download the white paper “ Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls ”. 'As consumers, we love media. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] The Secret to Destroying Your Marketing Career, In One Chart
    According to the 2014 State of Inbound survey, marketers that measure ROI are 12X more likely to generate a greater return year-over-year than a lower return. 'Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Big Data WILL Transform Your B2B Lead Generation
    know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Scaremongering or not, the fact is, using data the right way can definitely transform your B2B lead generation efforts. '—If You Learn How to Use It  .
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? And while that kind of information is appropriate to include on a website, it’s not going to generate many leads. You want to generate leads, right? However, just having a blog is not enough.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] What Marketers Can Learn from Fantasy Football
    Fantasy football is one of the most brilliant marketing strategies of our generation, and there are numerous lessons to learn from it. 'It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. Engagement. It’s social. ve seen it happen firsthand! It’s Competitive.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] The Appalling State of Marketing in Florida
    For instance, 2 Yes’s would generate just 40 points. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Buyer Personas Buying Process Chief Marketing Officer Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Remarkable content Sales 2.0 link].
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] Unique Selling Propositions Are a Myth
    His orange trucks and delightfully playful marketing will generate a bit of brand awareness. 'My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?”
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] What to Do When You Get Dinged by a Google Algorithm Update
    User-generated spam. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. When you hear the name "Matt Cutts," the head of Google''s webspam team, do you break out in a nervous sweat? Google makes a number of regular updates that are shared with the public. 1) Panda.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Personalized emails also generate up to six times the revenue per email than do non-personalized emails, according to Experian’s Email Market Study. 'Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. Every message you send can make people feel like you really know them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Generation] Stop Cold Calling and Start Lead Nurturing
    'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. Reaching out via the telephone in a useful manner will help build trust for your other lead generation initiatives.” think cold calling is dead … what do you think I should do?”
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Generation] 5 Tips to Manage the Demands of Content Marketing
    User-generated content carries a lot of weight. 'No time for content marketing? It might not be quite as demanding as you think. Businesses of all sizes are jumping on content marketing with gusto, but unfortunately many are lacking a logical and sensible plan to manage the demands that it places on an organization. Go back to your archives.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Generation] What to Do When Rebranding Is Your Only Option
    If you can’t come up with a name, try a business name generator for more ideas. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Apple is an excellent example of successful rebranding. branding
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Digital Marketing Strategy for Launching New Products & Services
    One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’ Defining the Diversification Strategy.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Do You Need to Recombobulate Your B2B Marketing?
    If you are not using pull marketing, social media and/or content marketing, you may want to investigate how these strategies are generating awareness, leads and revenue. 'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] The Art of Marketing: 6 DIY Design Projects to Try
    lead generation, lead conversion, etc.). 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. In today''s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. Not to worry.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Catch on Command
    Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. Just like that day on the river.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Interesting Infographics: Your Guide To Social Media Lead Generation
    According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. This is why we need to further understand strategies for generating leads with social media. Social Media Strategies For Lead Generation. Take Note.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] The A to Z of Inside Sales Training [Infographic]
    Here are some more details: The A to Z of Successful Inside Sales Training Infographic includes: Advice for generating interest and expectations before the training event. 'With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. But they can’t do this all alone.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Why Find New Customers is the best name of any Marketing Agency
    Originally sponsored by Marketo and edited by one of the top sales authors in the USA, it’s still one of the best papers ever written on BtoB lead generation you’ll ever find. 'When you lo0k at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
    The metrics you need for this meeting depend on the results the campaign is generating. 'Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. Building Trust Over Time. And the thing is, we trusted them in turn.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] 12 Ways to Get More Blog Subscribers [Infographic]
    1409848211753&t=1409914858987'' alt=''How to Get More Blog Subscribers'' width=''800px'' border=''0'' /></a></p> What other tips do you have for generating more subscribers from your blog? 'For lots of bloggers, publishing blog post can feel a little anticlimactic. Nothing happens. Thanks, Mom and Intern!) Blogging
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] 6 Clear Signs You’re Ready for a Video Marketing Platform
    You want to make video an avenue for lead generation. In terms of lead generation features, a leading-edge video marketing platform gives you the option to set up email gates to collect valuable contact information from leads before they watch certain videos. You need to evaluate video’s impact on sales. your competitors content?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Generation] Guest Post: Are You Maximizing Call Tracking Potential?
    'The following post is authored by  Jillian Zacchia, Content Generation Specialist at Acquisio. For example, Ifbyphone tracks the search ad calls and creates extensive reports that contain everything from keyword data to recorded calls to sales generated from calls. But why do flashy reports matter when you want to generate more calls?
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