• WRITTENT  |  FRIDAY, MAY 24, 2013
    20 New Ways to Use Content Marketing That You Haven’t Tried Yet
    Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. The blog is not only a way to attract readers and generate leads but also to please customers in general. And that’s not it.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    How to Host a Facebook Chat
    If you want to provide a content offering to help generate leads, you''ll want to make this page a landing page with a form. 'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats!
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 24, 2013
    Do You Have a Brand?
    The real benefit of a brand is its ability to generate referrals and new business. This has generated numerous speaking engagements for me and also produced some new clients Verb – stigmatize, stamp, mark. Source – Wikipedia. 2. “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    Email Tips From Barney Stinson
    Lead generation—“leads” to sales. Demand generation—sales-qualified leads. 'So, how is email marketing like a blind date? ” We’re going to keep the analogy going by looking at the main points of the webinar through the eyes of a favorite sitcom character: Barney Stinson from How I Met Your Mother. Is she crazy? Is she hot ?”
  • MODERN B2B MARKETING  |  FRIDAY, MAY 24, 2013
    The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
    Taken together, these approaches form a marketing infrastructure that generates more than 95% of our leads. 'Author: Joe Sawyer In the world of marketing, healthcare has always been a bit like Luxembourg. Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    6 Ways to Eliminate the Demand Gen Blame Game
    If you are a marketing leader involved in demand generation, you undoubtedly have had the following conversation with members of your marketing team, your inside sales group, or your field sales organization. They are a critical part of your ability to generate revenue. 'by contributor | Tweet this. No one wins. Everyone loses.
  • SYNECORE  |  FRIDAY, MAY 24, 2013
    Millennials Marketing to Millennials - #MarketingTechMin
    The Millennial generation is notoriously self-involved and impatient, and their buying habits are a world away from their parents'' generation. 'Millennials are one of the trickiest groups to market to. Follow @jaceyleigh. Follow @Spenceafied. Follow @SyneCoreTech
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 24, 2013
    What is the popular blog Fearless Competitor (dot com) all about?
    Fearless Competitor is a blog penned by Jeff Ogden , the Fearless Competitor and President of the sales lead generation company Find New Customers. 10 Things Your CEO Needs to Know Now About B2B Demand Generation ? How well does YOUR company do generating sales leads? Did you see this wildly popular post? free months of hosting!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 23, 2013
    6 Tips for Executives to Align Sales and Marketing Teams
    By aligning sales and marketing towards a certain goal with a specific philosophy, both departments will learn how to work together, creating office harmony and generating quality revenue. Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn.
  • LOOPFUSE  |  THURSDAY, MAY 23, 2013
    Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report
    You can try Nearstream for social lead generation  here. 'We wanted to share the details  on a new report we’ve just added to LoopFuse – the “UTM Source” campaign report.  UTM codes can be passed to LoopFuse when you create custom campaign elements for tracking purposes.  Enjoy!
  • CRIMSON MARKETING  |  THURSDAY, MAY 23, 2013
    15 Actionable Takeaways From Social Media Marketing World 2013
    Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing Online disruption will most certainly happen due to social media. 2: Connect With Anyone You Want by Giving Value. Start using SlideShare.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    What the Future Holds for Business Blogging
    Marketers use their blogs for more than just attracting visitors at the top of the funnel and generating new leads. 'Lately, the whole marketing community is abuzz about content. And rightfully so. subpar (to put it nicely). If you haven''t yet flipped through Velocity Partners'' SlideShare deck, " Crap. The Content Marketing Deluge.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    As a result, they are new to the world of data and, given the huge volumes of data that are being generated as consumption moves to digital devices, it is akin to someone who does not know how to swim jumping into the deep end of the pool with little or no training. 'Quaero works with many media and publishing clients. You would be wrong.
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    10 Great Advantages of Outsourcing Content Creation
    That way, the blog posts will be well written, properly optimized for search engines, effective at generating engagement, and in-depth enough to satisfy your audience. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Outsourcing saves you money. Why or why not?
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    The Dos and Don'ts of Content Marketing
    How many leads do you want to generate? This generation is used to shaky YouTube videos. We noticed that our video content wasn''t generating many visits to our website. set goals for your content strategy. What do you want to accomplish? You need to set goals before you can begin strategizing. It is the hub of your content.
  • ANNUITAS GROUP  |  THURSDAY, MAY 23, 2013
    Demand Generation Dos and Don’ts
    'May 22 – Read Kapost’s Q&A with Carlos Hidalgo, CEO, ANNUITAS on Demand Generation Dos and Don’ts. News & Press
  • MODERN B2B MARKETING  |  THURSDAY, MAY 23, 2013
    Marketers and Budget – Do you know the 3 V’s?
    You look at your monthly goal for leads and realize you need to run a few more demand generation programs to hit the plan.  'Author: Heidi Bullock As a marketer, you know the drill. Your VP of Marketing drops by your desk.  There is a board meeting next week and she needs your spending forecast for next quarter.  You say, “Sure!
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    The Dos and Don'ts of Blogging
    They simply weren''t generating results for us. produce blogs regularly. You''ll have to define exactly what the word ''regularly'' means to you. For Hubspot it means 5 - 7 orginal blogs each day. That''s extraordinary, and very few companies can produce that level of content. And that has resulted in increased traffic for us. Don''t. Don''t.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    Where Do Marketers Get Customers? [Data]
    'Time and time again, we get asked for benchmark data, particularly about customer generation. broke down survey responses about customer generation through the lense of simple demographic information -- B2B versus B2C, industry, company size, and company location. And the people want benchmark data. not lagging far behind ($184).
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    Marketing Innovation Content Chat: It’s All About The Customer
    A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. Great content and empowered employees will generate a better return. 'What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. contentchat. BrennerMichael.
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    The Dos and Don'ts of LinkedIn Marketing
    look at LinkedIn as a lead generation tool. You can gather leads and generate awareness about your company as a you reach to people within groups, post to groups, and post updates to your company page and personal page. develop a personal profile and build it out. LinkedIn will tell you how complete your profile is. join groups.
  • THE ROI GUY  |  THURSDAY, MAY 23, 2013
    IBM PureFlex TCO Analyst Tool Lead Nurturing Campaign (powered by Alinean)
    TCO Calculator TCO Tools IBM Value Marketing TCO IT Pisello Alinean Lead Generation Lead Nurturing 'Today’s data center executive knows how important it is to deliver great performance, agility and availability, but as cost effectively as possible. BM proves this using the Alinean powered PureFlex TCO Analyst Tool. 952527645846041243.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    It’s what generates leads (provided you have effective calls-to-action ). 'I get lots of inquiries from small businesses that begin with, “Our Website isn’t getting any leads.” ” The lack of leads is usually due to a number of factors: lack of proper SEO, lack of content, and lack of social media. Hahahaha.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    Why Content Marketing is Like Training to Run a Marathon
    He’s also  President of the  sales lead generation company   Find New Customers. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices sales-challenges 'Content Marketing is Like Training to Run a Marathon. Dammit! I’ve always want to to run 26.2 miles.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    Keep Doing Good Stuff and You Never Know What Will Happen
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers , and he’s a two-time winner of the prestigious award  Top 50 Influencer in Sales Lead Management  by the Sales Lead Management Association. They hired a film crew. That’s what I did.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. First, let''s show you how to get Lead Generation Cards in the first place, then we''ll give you some marketing takeaways. How to Create Twitter Lead Generation Cards.
  • ENGAGE  |  WEDNESDAY, MAY 22, 2013
    Lois Lane Isn’t Dead, She’s Reinvented: How Journalists Can Adapt to the Changing News Sphere
    And today, social media isn’t just for Gen-Y audiences but also for older generations. '“When I went here, all I wanted to be—I mean from the time I was 13 years old and saw Lois Lane on television—I wanted to be a newspaper reporter.”. Ephron came to New York City in 1960s to work as a reporter at the New York Post. We contain multitudes.”.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    Target Cartwheel: Social Shopping for Millennials
    Being of the Millennial generation and a self-proclaimed savvy shopper, I decided to test out this new couponing experience for myself. After adding these four coupons, a single barcode was generated for the sales associate to scan at checkout. What is Cartwheel? The social aspect doesn’t stop there. What does it All Mean?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers , who is trained in buyer personas by the top firm, the Buyer Persona Institute. 'Beware of Pretenders developing Buyer Personas. had proposed developing buyer personas for them.
  • ANNUITAS GROUP  |  WEDNESDAY, MAY 22, 2013
    Demand Generation Dos and Don’ts
    'May 22 – Read Kapost’s Q&A with Carlos Hidalgo, CEO, ANNUITAS on Demand Generation Dos and Don’ts. News & Press
  • BRN.SK  |  WEDNESDAY, MAY 22, 2013
    10 Quotes on Why the iPad Works as a B2B Selling Tool
    Demand Generation. • Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 15, 2013 09:36 AM. Tweet. Disqus.
  • BRN.SK  |  WEDNESDAY, MAY 22, 2013
    Is Google+ Part of Your YouTube Marketing Strategy?
    Demand Generation. • Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 22, 2013 09:33 AM. Tweet. Disqus.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    Be Where Your Prospects Are: Your Business Needs Complete Marketing
    Apart from the obvious argument that the “CMO should not put all their eggs in one basket”, there are real benefits to exploiting all options when developing marketing plans to deliver the demand generation needs of the business. This is evident today by the emphasis on social or inbound marketing as the single source of leads.
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, MAY 22, 2013
    3 Steps to Achieve Loyal Customer Gamers
    '[Posted by Stanislas Cavalie, Product Marketing Intern, Neolane] It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y. As a follow up to my previous post, here are 3 main steps to building effective gamified relationships with customers. Attract With Value The appeal of a loyalty program is [.].
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    It also closed the gap between the time a lead was generated and the time sales could follow up on it from days to just hours. 'Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. Propelics is a leader in creating mobile strategies and world-class apps for the enterprise. Growth is expectable. Just click here.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    Marketing can focus on the close as part of their campaigns, and they can quickly measure the success of their lead generation efforts. 'by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, The Founder of Basho and M.J. Sound familiar?
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    Why Minnesota Search Association's Article About Call Tracking Was Really Good
    It will provide you a clearer picture of the leads and sales that you are generating from your online marketing.". 'Before yesterday I had never heard of the Minnesota Search Engine Marketing Association. Today I respect them a great deal. Because they wrote a very fair and accurate article about call tracking. The Call Tracking Article.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    How to Turn a White Paper into a Content Marketing Machine
    Now your one white paper turned into 7 or 8 pieces of quality marketing content, which will fuel your sales lead generation program and populate your lead nurturing and sales enablement programs too. And if you want a great white paper on B2B demand generation, check out How to Find New Customers. Ask YOUR questions during the show.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 21, 2013
    Demo or Trial Call-to-Action: Which Is Better?
    The owner of the company has done a pretty good job creating a website that generates leads: the site has a demo call-to-action (CTA) and a 30-day free trial. B2B Web Marketing B2B Website Lead Generation Calls-to-Action He said, “Yes, I’m always able to close a sale when I get a person on the phone.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, the more information someone can find out about you ahead of time, the better chance you have of generating qualified traffic and leads. It makes sense. About Us. Directories.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
    m talking about the core of your fundraising pyramid -- recurring and annual donors -- consisting mostly of the Millennial (20-35) and Gen-X (36-50) generations. While they’re reliable for contributing large sums of money to help you reach your yearly goal, they are high risk, high reward from an investment of time and resources perspective.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    10 Crazy Stats About Content Marketing
    43% of marketers generated a customer via their blog with less than 10% of total marketing time allocation - Hubspot. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. It did both.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. 'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    'Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. Content is key for lead generation, but it can do so much more. Creating Convert Mid-Funnel Leads. Without content however, getting the most out of marketing automation can be a challenge. Enabling Sales. Closing.
  • DIRECT RESPONSE COACH  |  TUESDAY, MAY 21, 2013
    Never Fall in Love with a Mailer Format
    Bob McCarthy''s Blog Copywriting Direct Mail Direct Marketing General Lead Generation direct mail format mailer mailer format mailers postcards 'As marketers, it’s so easy to fall in love with a direct mail format. ” Well,  it might work for you – but it might not too. It depends [.]
  • VIEWPOINT  |  TUESDAY, MAY 21, 2013
    Marketing Communications Managers Must Know the Sales Quotas!
    How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? How can these people create demand, create a marketing plan, and create demand generation programs in a vacuum? What world are they living in? They spend money, but against what metric? Go figure! CRM is a part.
  • ANNUITAS GROUP  |  TUESDAY, MAY 21, 2013
    Why B2B Marketers Are P **g Off Their Buyers
    'One of the reasons that buyer dissatisfaction is on the rise is the way that organizations approach the discipline of Demand Generation. Blog B2B Marketing Buyer''s Journey demand process Lead-to-Revenue Process
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 21, 2013
    Why Should You Use Social Media in New Business Development?
    Marketing Tips Social Marketing Traditional Marketing content marketing lead generation lead nurturing new business development new business development tools 'In the traditional sales model, we identify our prospects and then use several tactics to get in front of them, qualify them and ultimately sell them.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    Got Lead Gen? A Book Review
    'Did you know there were rules about lead generation? All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    Jeff is President of the sales lead generation company   Find New Customers. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'This wildly popular post ran on the Marketo blog – with over 731 shares on social media. Backdrop.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    Seven Ways to Effectively Promote a Webinar
    Use your speakers to generate buzz about the webinar. 'ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list. They key to a great webinar is promotion to attract the right target audience. Download Whitepaper.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    Clients could also write their own integrations using a published Silverpop API or use tags to display Silverpop-generated content on any Web page. This is in addition to the standard features of submitting Universal Behaviors, reading Silverpop data, and rendering Silverpop-generated content. But it has partners who fill that gap.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week!
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. 'Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
    Tumblr is a short-form blogging platform and has been around since 2007 but generated a mere $12 million in revenue last year. 'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. There’s good reason for impatience. Yahoo is anything but.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 20, 2013
    How to Get 58% of Your Revenue Via LinkedIn Groups
    shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 58% of our revenue comes directly from new contacts we’ve generated via LinkedIn.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    Interview with David T. Scott — Author of The New Rules of Lead Generation
    Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. So tell us, Dave, what inspired you to write The New Rules of Lead Generation?
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    Dr. Marketo’s Cabinet of Curiosity
    His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. and posted the first user-generated video (“Charles has inadvertently masticated my digit.”). You can download the slide show here.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Lead Generation.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    7 Best Newsletter Builders for Creating Great Newsletters
    'Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Mailchimp. Spam checker.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    16 Remarkable Web Analytics Guides, Tips and Techniques
    Casie Gillette recommends eight ways for marketers to act on GA data, among them: generating blog ideas (“Take a look at which posts drove the most visits and engagement, had the lowest bounce rates, and (of course) which posts were shared the most”), social targeting and attribution, and landing page testing.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    10 Things Your CEO Needs to Know Now about B2B Demand Generation
    '10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. love salespeople. Are you one?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and it is hosted by show creator Jeff Ogden. Director '(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    They told us they want to test how well we generate leads. With minimal support, the test did not generate the number of leads they hoped and the trial ended. 'Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. Want to supercharge your WordPress blog? ITSMA was thrilled!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion. Nurture campaigns coupled with lead scoring helps marketers fuel constant activity generation among contacts. Then, we analyzed which of those contacts opened or clicked through an email.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 18, 2013
    Weekend Summary of Highlights from the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    The 10 Cutest Brand Mascots of All Time
    So not only is he a cute little guy, he''s also user-generated content. 'This post is full of gratuitous cuteness. Here''s why. I''m looking into some flights to Ireland (I''m a sufferer of the most debilitating form of wanderlust), and I''m using the flight comparison engine Hipmunk to find a flight. That kind of cute. rest my case.).
  • LOOPFUSE  |  FRIDAY, MAY 17, 2013
    New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7)
    You can try Nearstream for social lead generation  here. 'We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link].
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    The 8 Evidences: Local Search and Call Tracking
    Did you know that the Javascript technology call tracking companies use to dynamically generate phone numbers is the same technology that tools like Convert.com and other A/B testing sites use to dynamically generate entirely different versions of sites and landing pages for testing purposes? This blog is a bit different. haven''t.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 17, 2013
    When Is The Best Time To Send An Email?
    True lead generation is more than just a one-email touch and with the expectation to get measureable performance. So sending one email on one day is not going to truly generate leads for your company. Want to build a true demand generation program? The Executives'' Guide to Building a Lead Generation Engine. Read on….
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
    Most local marketers--I hope--know that phone calls are statistically their most valuable leads (BIA/Kelsey), result in more business and revenue than any other lead source (UNLV), and are the fastest growing lead generation area in the local space (BIA/Kelsey). They claim that it hurts SEO. It doesn''t. Period. What is their motive?
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    Don’t Make These Enterprise SEO Mistakes
    Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. 'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Users can also add their own hashtags or remove the ones automatically generated by Google whenever they want. 'You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. Did you miss that? We kind of glossed over it, too. What''s New With Google+? 2) Multiple Columns.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    These calls generate more revenue any other ad source. 'After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we''re throwing down the gauntlet. We dare you to show us data that call tracking when used properly--hurts SEO. PLEASE FINISH THIS ARTICLE BEFORE YOU LEAVE YOUR COMMENT.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    The Awesome Power of Guest Posts in Content Marketing
    So if you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  . in his recent book. Boy does it ever!
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    Practical Tips for Modern SEO From the Best Minds in Europe
    4) How to Create Content That Generates Links, From Kevin Gibbons ( @kevgibbo ) at BlueGlass UK. One of Kevin''s best tips is on using questions in your industry to generate content that attracts links. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change. Is this website written by experts?
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    Demandbase API vs ReachForce Form Appending Solutions
    Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. As more and more our B2B demand generation activities focus on Inbound conversions, we are seeing a rising number of landing page lead conversions. 'Demandbase or ReachForce?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and it is hosted by show creator Jeff Ogden. Director Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? It is a TV show on the web.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    In the B2B World, Market Awareness Trumps Sales Skills
    For example, Fusion Marketing Partners and our clients, have both generated significant revenue (and great new clients) by making ourselves known through free social media sources. Yes, sales skills are important, as is lead generation, and many other attributes of a finely-tuned marketing and sales operation.  Press releases.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    The 9 Immutable Laws of Social Marketing
    It’s relatively new, it’s evolving rapidly, it generates a lot of noise. How do you use it to generate heat as well? 'Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. Social media’s still a puzzle for many of us. 94 fans.
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    5 Tricks to Selling Better On the Phone
    Also, remember that your company has likely spent several hundred dollars to generate this call. 'Did you know that before LogMyCalls was released our parent company, ContactPoint, was a sales traning company? Now LogMyCalls analyzes calls so companies can get data about how their employees are selling on the phone. How do we know?
  • B2B WEB STRATEGY  |  THURSDAY, MAY 16, 2013
    4 Signs Your Site Needs an Update
    Lead Generation. Lead generation can be tough. few more tips: Are your current lead generation efforts working? B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean!
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 16, 2013
    How Manufacturers are Managing Content Marketing: 7 B2B Insights
    Marketers in the manufacturing industry have the same top three objectives for content marketing as their peers across all B2B industries: brand awareness, lead generation, and customer acquisition. 'Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. Cover image via Bigstock.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    Make Your Website Rock: 3 Cool Tools
    With so much web browsing being done on mobile devices, it’s a no brainer to  get on the mobile site bus now, and thanks to the Conduit folks, you can do it by simply copying an auto-generated code into your regular site. 'One of the core ingredients to any online business is a solid website. LaunchRock. We’re loving it. Conduit.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    Does SEO Copywriting Limit Creativity?
    Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. Image Credit: Kukhahn Yoga/Flickr.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
    European marketers focus their inbound strategy on reaching the right audience and generating both leads & customers for their companies. Inbound marketing delivers on its promises in Europe, generating more leads at a lower cost. Today we''re very excited to present our first European State of Inbound Marketing Report. is 79%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    Why CMO’s Need To Be More Involved in Ecommerce
    User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. 'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 But online is a big place. And who should lead the charge? One word: data.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    4 Key Metrics Every Data-Driven Marketer Should Pay Attention To
    Perhaps, you have a campaign that generated 756 phone calls in a week but the average lead score from the campaign was only 40%. That may not be the best campaign even though a lot of calls were generated. 'Marketing is no longer art, it is science. Metrics should drive everything modern marketers do. More CEOs are demanding more data.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 15, 2013
    The Mathematics of Revenue Cycle Strategy
    At some level of the organization you will want to look at this but at a demand generation level you will likely want to assume this variable is constant. If P increases you will generate more revenue. 'Author: Rajiv Kapoor Change of focus. Now, let’s say you are the client. This is the exact moment where your approach needs to change!
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    Unlock Pro Tips to Creating a Successful Webinar
    'Webinars are not only fun to host and conduct, but they’re also an excellent tool for generating leads and sales for your business. In fact, according to ClickMeeting.com , 77% of webinars are conducted specifically for lead generation (aka getting more customers). image courtesy of ClickMeeting.com. All rights reserved.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 15, 2013
    7 Content Marketing Questions to Ask BEFORE You Write a Word
    Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. For example, do you want them to buy a product? ” 3.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 15, 2013
    Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. 'Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    We create content and content also creates us
    If you’re not using this amazing, historic opportunity to publish, you’re missing out on one of the greatest technological gifts of our generation. ” It had been a long time since I thought about this and I thought it was timely to reflect on this powerful concept. Now anybody can be heard. Yes, I create content.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    recently wrote a paper on the subject, Intelligent Cross-Channel Response Attribution: A Next-Generation Approach to Evaluating Channel Contributions to Sales. Next Generation: The Intelligent Cross-Channel Attribution Model. This advertising has a strong effect on the decisions and purchases customers make. Three Legacy Approaches.
  • ANNUITAS GROUP  |  TUESDAY, MAY 14, 2013
    Secrets to Running Stellar B2B Events
    Blog B2B events B2B Marketing content marketing Demand Generation Social media 'Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.
  • BLOG MY CALLS  |  TUESDAY, MAY 14, 2013
    How Many Phone Calls Does Your Marketing Generate?
    So, let''s ask the question again: how many phone calls does your marketing generate? It can even gauge which keywords and online marketing sources are generating calls. This allows LogMyCalls to easily determine which PPC efforts are effective at generating phone calls and which are not. And, how can you find out? Period.
  • BRN.SK  |  TUESDAY, MAY 14, 2013
    6 Product Video Stats Every Marketer Should See
    Demand Generation. • Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 14, 2013 09:52 AM. Tweet. Disqus.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    How to Arm Your B2B Blog for Maximum Marketing Firepower
    HubSpot tells us companies that blog at least 20 time per month generate five times more traffic than those that blog fewer than four times per month. And even if you only blog four times per month, it still generates almost four times more leads than not blogging at tall. Your blog has huge lead generation potential.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    Big Data For Marketing? It’s All About The Questions
    Creating an “agile marketing” implementation roadmap which develops against the highest priority areas to generate the quickest value. 'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    To generate awareness about it being admissible to boost your confidence with a little hair color enhancement, Kelly envisions the current implementation of the Clairol campaign involving heavy photo sharing across social media channels. Learn more about your favorite classic ad campaigns by downloading the ebook today ! The Original Brief.
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