• YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Generation] Do You Know Your A, B, C’s?
    If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Generation] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. This is such a simple piece of advice, but so often bloggers forget they’re ultimately trying to generate leads and make sales. '99% of the time, the written word is the chosen medium for companies doing inbound marketing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Generation] 7 Reasons Your Business Needs an Automated Welcome Email
    Generate some buzz. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. Why is an automated welcome email so important to have in your email tool belt? Save time. We know you’re busy.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Generation] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    Kraft now generates the equivalent of 1.1 This blog is written by Jeff Ogden , President of Find New Customers , the Tampa based demand generation agency. contact-form] Filed under: Content marketing , Fearless Competitor , Find New Customers , Florida , lead generation , Lead Nurturing. 'Think TV ads are a good investment?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Generation] Social selling, social business, social employees and other hype
    am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. Here are three “trends” that I believe are severely over-hyped.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Generation] Where’s the Passion in B2B Marketing?
    believe the complex sale presents a set of unique sales and marketing problems that benefit shifting away from the traditional lead generation mindset to a new way of thinking centered on the following principles: More ROI is reaped from the patient tending of potential customers (relationships) over time. According to this study, the U.S.,
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Generation] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Demand Generation Infographics Lead Generation home infographic logo Please leave a comment below.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation Marketing Tips Sales and Marketing Tips B2B marketing insight marketing insight marketing personas marketing strategy sales and marketing alignment segmenting targeting roles 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    In the future, this trend for more active corporate participation in social reform will accelerate, pushed by the desires and values of the younger generation. 'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. This question is complicated.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. Content Creation Lead Generation 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 32 Resources to Write Great Blog Headlines
    Read the article and learn about handy tools like the Content Idea Generator, Emotional Headline Analyzer, B-Rhymes and  Link Bait Title Generator to help you on your way to creating killer blog headlines. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Generation] The Secret of Lead Generation For the Complex Sale — Part 1
    For a free consultation on how to use business-to-business telemarketing to help with lead generation for complex sales, call us now at +1 718-709-0900 (Americas) / +39 06-978446-20 (EMEA). Lead Generation 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS. Tale of Two Sales People.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Generation] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. One of the primary purposes of your blog is lead generation. Focus on these five areas to know. All aboard! Bon voyage!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Is re-targeting creepy?
    Claim your today and start generating new leads asap. 'I have been pondering this thought for a while. see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Generation] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. Why do we bother? Brand is why we bother.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Generation] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space. 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Easy—and interesting. This new paper will be delivered in January, and I know.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    according to InsideSales, how can you generate enough interest in prospects that they call you back? 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Hi , this is from. Have a great day!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Draw Me a POEM: Define Media Influence
    As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […]. Author information. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Email marketing: Is emailing purchased data a waste of time?
    In this post, I’m going to talk to you about data (groannnn) and how: “Campaigning to purchased data is a bad idea” Sure you’ve managed to buy a list of 200,000 opt-in contacts – all with a shiny email address – but sending your campaign out to these people straight away won’t generate the results you want.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Janelle Johnson is Act-On’s Director of Demand Generation. JANELLE:           At Act-On, we focus a lot on generating leads and nurturing them,  getting them to the point where they’re ready to be passed to a sales rep for qualifying. You guys have grown like crazy by using your own tools to generate more leads. No deal.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Generation] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    2) Lead generation is the #1 marketing goal in the U.K. under 200 employees selected lead generation as their top priority.” 'We''re excited about the recent launch of HubSpot''s first ever U.K. edition of the State of Inbound: Inbound Insights U.K. Our research aims to help marketers in the U.K. Check out the SlideShare below.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Research to Revenue: How to Master Social Selling
    These opinions are more prevalent in millenials than any other generation. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. And with 70% of the workforce predicted to be millennials by 2025 , B2B marketers and salespeople have a future of a tough crowd. Research.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] Getting Your Customers Out of Line With a Virtual Call Center
    To learn more about improving your customer service with a virtual call center, download our white paper: The Next Generation of Virtual Call Centers: Beyond the Cloud. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Virtual Call Center
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] The Evolution of the Sales Role
    Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. Generating sales was no longer a matter of catching someone off guard and convincing them that they could not live without your product.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] Customer Loyalty: Does it Exist Anymore?
    These folks, while we will envy them now, will, I believe, have a similar issue down the road when all the oldies (50 plus) get out of the business and the younger generation doesn’t value the loyalty card as much as the older generations. 'I know we all want to have customers that only call us and never quibble about price.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. Here''s what we did.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Generation] How Should B2B’s Spend PPC Dollars?
    Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. Remarketing. LinkedIn.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Why Change Management Comes into Play in B2B Marketing
    revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Generation] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Your people depend on you not just for ideas, which you’re very adept at generating, but also for coordination, which you are probably less comfortable with. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re not able to take a DiSC test, no problem.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    Through its integration with Salesforce Analytics Cloud, Vidyard can now surface this data in easy-to-read reports that showcase which videos are generating the highest engagement, the most leads, and the greatest closed revenue. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Key Takeaways from MarketingProfs’ #ContentBootCamp
    For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles. 'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Why the Future of Find New Customers is brighter than ever!
    We hired The Presentation Coach Bob Turel to help Find New Customers , the Tampa based demand generation agency,  create a series of short and compelling videos each and every month. contact-form] Filed under: Fearless Competitor , Find New Customers , Florida , Keynote Speaker , Keynote Speaking , lead generation. What do you think?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Whether you’re planning lead generation or customer retention strategies, marketing and sales need to be in lockstep. 'An Act-On Conversation. Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. ATRI:    Hello, everyone. Welcome, Lori. ATRI: Great.
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Generation] Better Sales & Marketing Through ‘The Compound Effect’
    Imagine your sales quota or marketing lead-generation goals … you have a monthly or quarterly number to hit. 'Darren Hardy’s landmark self-improvement book, The Compound Effect , offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. So, where are the sales and marketing parallels?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Generation] Create an Event Oasis: The Top Reasons to Host a Lounge
    Generate even more demand. 'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Generation] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    It will demand a rethinking of what services resellers offer and even how they generate business. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. 'This post originally appeared on the Insiders section of Inbound Hub.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    This process generates more (and better-qualified) leads who have displayed buying intent, while also uncovering those who should be dismissed. 'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Generation] Building Your Strategic Lead Generation Portfolio
    'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. You click the map image to expand it or download it as a PDF: Download the  Lead Generation Channel Map  as a PDF.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Generation] Blogging Metrics: What to Measure, How to Measure It, and How Often
    This one is pretty obvious, but believe it or not, many “experts” refer to clicks as a vanity metric, whereas leads generated and revenue earned are the only metrics that should matter. 'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? ” Sure it does. Sounds like me, too. Clicks. Social Shares.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Generation] Great work with Find New Customers client Mintigo yesterday
    contact-form] Filed under: B2B demand generation , Clients , Find New Customers , Management best practices , Remarkable content , sales challenges , Sales knowledge , sales leadership. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadership
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Generation] The 50/50 Experiment: A New Approach to Growth Hacking
    The experiment was a dynamic method of ideation that requires a person to allot 50 uninterrupted minutes toward generating 50 different ideas. What methods help you clear the clutter and generate new ideas? 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. And I thought.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Generation] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Their “Destroy Your Printer Video Contest” showcased user-generated content of the best-ever destruction of their printers. It’s true that B2B may have a smaller audience to cater to on social media, but there are several ways to reach new audiences, one of which is by sponsoring social media contests. The runner up.
  • DIRECT RESPONSE COACH  |  FRIDAY, OCTOBER 10, 2014
    [Generation] The sounds of great advertising
    Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising 'Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? ——-.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Generation] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Generation] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. Assess your existing content. Buy or build?
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Generation] The Problem with Account-based Marketing
    The vendors we work with for demand generation and the technologies we have invested in have yet to grow and evolve to accommodate the account-based approach, forcing us to work within the confines of their systems and continue to make decisions based on demographics, and not firmographics. '*This post first ran June 13, 2014.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Generation] A Look Inside Mashable’s Evolution [Interview]
    While the topics that Mashable covers have evolved, its roots have stayed the same, with the objective of being the voice of digital culture and telling the story of digital evolution to “The Connected Generation.” Riegelhaupt : Continue to grow and build the next-generation media company. 'Change is always difficult.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Generation] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Marketers tasked with lead generation for healthcare providers have an easy enough time tracking prospective patients through online channels, but when that prospect picks up the phone to call in for information or to schedule an appointment, they are lost to the marketer. In fact, 2013 revenue growth dropped to 3.9% billion on U.S.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Generation] How to Design Content Remarketing Campaigns That Actually Work
    If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. 'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Getting Started With Remarketing. Gender?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Generation] Discover 3 Types of Marketing Automation Engagements for Agencies
    It means you can spend less time developing pitches (that generate a lot of work for sometimes no payoff) and you can spend more time actually brainstorming and executing creative campaigns. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. Social media management and creative.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Generation] Correctly Reporting on Content Marketing
    Showing you can increase the sales cycle by x% tells your CEO that he can generate more money each year. efficiency for the entire marketing funnel , which means that for every 100 leads they generate, only 1.6 The cost of generating a deal is much higher than it was before. Many companies use ROI as a marketing metric.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Generation] Creating Targeted B2B Content with Account Based Marketing
    Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. '65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo. Before they download a whitepaper. Before you even know they exist. No pressure marketers and copywriters.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] New Frontiers in Data Driven Marketing
    There are plenty of other NLP applications, such as sentiment analysis, speech processing, data gathering, and even some slick “copy generation” methods (for example, Persado and Captora , which I described briefly last June ). Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Extract meaning from big data.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]
    That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy.  The post Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast] appeared first on. Demand Generation Podcasts
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline. Aaron Ross, the best-selling author of Predictable Revenue , believes that for companies looking to grow and scale, lead generation is “your gasoline for growth.” But wait! Here’s why.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] Are White Papers Dead?
    It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns. This at a time when IDC reports that it takes 50% more leads to generate the same amount of revenue as just two years ago! Are there perhaps o ther more modern / effective ways to generate more, higher quality leads?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] Why You Should Measure New and Mature B2B Blogs Differently
    This also means that, when a blog is in its infancy, lead generation shouldn''t be a priority just yet. So for newer blogs, trade in those lead gen CTAs for subscriber CTAs, and make subscriber generation your conversion focus for a while. For a more mature B2B blog, lead generation should absolutely be your goal. know, right?
  • ENGAGE  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] But, What Are You Really Marketing?
    Will it last for generations?” 'If you listen to the oddsmakers, you’re more likely to become President of the United States, date a supermodel, or become a saint than you are to win the lottery. Yet Americans spend about $78 billion annually on lottery tickets. But we keep playing our lucky numbers. Somebody has to win. It’s entertainment.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation] Which Version Won? Understanding Confidence Level in Email A/B testing
    We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line. 'Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. is 0.96.
  • WRITTENT  |  TUESDAY, OCTOBER 7, 2014
    [Generation] 11 Effective Writing Best Practices
    Make sure that  the topics you choose for your posts are highly targeted to your niche and proven to generate traffic. These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing. Use Images. Pictures speak a thousand words! Blogging is virtual.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares). Its top 25 US-based search advertisers alone spent more than $1.3 Twitter.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Bridging the Email Marketing Gap Through Personalization
    This is the very first thing recipients see in your communication to them and taking time to generate an engaging subject line that catches attention will be worth your while. We’ll also touch on a critical blind spot businesses have when tracking the engagement of their email campaigns. Be a Friendly Sender. Send One-to-One Emails.
  • VIRALLY BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Leads and sales is what business owners understand
    Marketing was always considered a cost to a business and now it can be seen as revenue generator. 'As marketers our job role is evolving daily. From new social media platforms to new technologies and markets the world is getting more and more connected and more and more complex. CONTENT STRATEGY
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. 'Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Where they spend time on the web?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 7, 2014
    [Generation] 2015 Sales Compensation Plans
    These plans are generally based on invoice, product or monthly averages of margin generation. 'Creating a Sales Compensation Plans. When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. No matter which approach you use, success depends on awareness. Sizing It Up. What are sales goals?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Full Disclosure: Why It Matters to Social Media Marketers
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. 'When is the last time you actually read any of the mouse print that flashes on your screen during a television commercial? Social Media and the Law
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
    And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads. 'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Modern Marketin
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Generation] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro. Wouldn''t you like to have that skill? Tips for Writing Great Landing Page Copy.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Generation] Your Analytics Questions Answered (Interview)
    If your working with a good SEO firm they will track the pages that have been optimized on your website and track the optimized URL’s so you can tell if the URL’s you have optimized are generating organic traffic to your website. 'Alicia Hale, VP of Digital Marketing Services | eMagine. Is the visitor information based on IP address?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Generation] Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!
    With actionable holiday email tips and helpful resources like an automatic holiday subject line generator, a planning calendar, an infographic with the Top 20 Most Effective Holiday Subject Lines , plus special holiday promotions (including custom holiday logos, cards and other goodies), there’s a gift for everyone. All rights reserved.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Generation] Why the CMO and CIO Need to Work as Partners
    The CIO has the expertise in the development of IT architectures and the execution of large programs needed to create the company’s big data backbone and generate the necessary insights.” CMOs need to start viewing the CIO as “a strategic partner who is crucial to developing and executing marketing strategy.” McKinsey ).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Generation] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? Tweet this stat.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [Generation] There’s a Better Way to do Demand Generation – SCORE!
    'Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. You get a ring binder filled with a fully documented best practices demand generation program. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Generation] How to Make it Rain: Part 2
    It goes without saying that generating a lot of money from event sponsorship requires reaching out to a big pipeline of partners. Usually the middle packages generate the most value for you and the partner. Another great way to generate sponsorship is by offering a sweepstakes. sweepstakes helps generate demand by creating buzz.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Generation] How To Break Through The Noise With The 3 Vs Of Content Marketing
    For some brands that may include common marketing objectives like brand awareness and lead generation. 'Today’s consumer is bombarded with thousands of marketing messages every single day. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Volume. Variety. Value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Generation] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    83% of B2B marketers use content marketing for lead generation. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Generation] 5 Email Key Performance Indicators You Should be Tracking
    For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. How many impressions as well as conversions did your email generate? What’s really important to your organization? And did they actually buy?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Generation] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Lead generation is an iterative process that requires consistent closed-loop feedback. In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Be honest.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Generation] Competition vs. Collaboration: What to Do With Disengaged Employees
    Perhaps there is something to be said that the trend towards gamification in the workplace is heavily influenced by the preferences of Millennials, but enough older generations indicated they may be open to game elements that gamified solutions are becoming more commonplace in firms of all sizes and operating in all industries.
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Generation] Interesting Infographics: 28 Pointer Email Marketing Checklist
    'From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014.  However, have you maximized it’s effectiveness by ensuring your emails are delivered and read?  Email Monks have compiled a 28 pointer checklist in infographic form.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Generation] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team. 'There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis. You can do sushi, Mexican, American, salads, wraps, and the list goes on.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Generation] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    Some of the people they reach will notice and follow you; plus engaging influencers can generate lots of new followers when they share your content. 'Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. Musicians? Not so much. Make sense?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Generation] A Handy Holiday Marketing Calendar
    The event was started a few years ago and has grown in popularity so that it’s now on par with Cyber Monday for generating sales. 'Once again, it’s time to plan your holiday marketing campaigns. Then, decide how and where you’d like to promote your products, services and sales: Email, social media, postcards, etc.
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