• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 6, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Bob is as good as it gets when it comes to driving response, whether for lead generation or direct sales. Monitoring Performance. Growth in Technology.
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Generation] It’s Up To Us – Marketing Enablement
    It also means marketers often lack the training necessary to master new technologies that enable our Demand Generation Strategies, and this costs our organizations time and money. The ANNUITAS B2B Enterprise Demand Generation Study showed that 55.7 percent of respondents said they were unskilled in executing Demand Generation Strategy.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Generation] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    When call tracking is associated with your PPC campaigns, it gives you the ability to track the precise number of phone calls that are being generated by your PPC ads. You can track how many calls are generated by individual keywords, by keyword groups and even your PPC efforts as a whole. Inability to effectively optimize campaigns.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 5, 2015
    [Generation] Parallax Websites: The Good, The Bad, The Ugly
    Entice them to see “what’s coming next” – the next generation of calls-to-action. 'If you have been keeping up with what is trending in Web Design this year, one word (and many nicknames) keeps topping the list: parallax. For those unfamiliar with it, parallax is the shortened moniker for a scrolling technique implemented on a website.
  • VIEWPOINT  |  THURSDAY, MARCH 5, 2015
    [Generation] When Bad Things Happen to Good Leads - Part 4
    Lead Generation 'So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. The key is not to give up too early.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Generation] How B2B Marketers Can Leverage Social Media Product Advertising
    As discussed above, the Ads are automatically generated based on what your customer has recently viewed and also include your website link, message and rotating images (seen above) to provide a more personalized experience. These Ads are highly effective and I suspect will generate great results as they are rolled out. In Conclusion.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Generation] Social Media Secrets To Build Your Personal Brand
    This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content. 'Brands used to be just for businesses. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important. And now we’re all publishers.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation] How to Generate More Leads from Social Media
    'Generating leads from social media can be a challenge for many businesses. But with the explosion of mobile Internet usage and its impact on social media, it’s more important than ever for marketing teams to take their social lead generation strategy seriously – and that means allocating budget, time, and resources to these channels in 2015.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation] The Power of Word of Mouth Marketing & How You Can Do It
    Start an ad campaign designed to generate conversation. 'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Why Does Word of Mouth Marketing Work so Well? The initial answer is obvious— trust. But How Do You Do It?
  • CMO ESSENTIALS  |  THURSDAY, MARCH 5, 2015
    [Generation] Aligning Marketing and IT on Internet Performance
    From a marketing standpoint, that translates to losing a fourth of all the potential conversions that your online property can generate before anyone even sees your content. That is, if you’re able to generate unusually high levels of traffic or data, your technical infrastructure might come under stress or even break down.
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Generation] Content Marketing Answers for B2B Manufacturers
    Remember that the journey of today’s buyer is often long and complex, so having a manufacturing-specific blueprint for online lead-generation  can help. 'The seminal B2B manufacturing marketing report from Content Marketing Institute is out, and the verdict is in: B2B manufacturers are into content marketing, but could use some help.*
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Generation] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches. 'In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. Here’s what we found. Recency matters.
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Generation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    video marketing platform (VMP) will not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Outline Your Needs First. 10 Key Evaluation Criteria.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Generation] OEM Marketing Trends: The Next Generation of Email Marketing
    The ‘next generation of email marketing’ is here! The post OEM Marketing Trends: The Next Generation of Email Marketing appeared first on Fathom. 'Email marketing is integral to a successful manufacturing marketing strategy. To date, email marketing has required an email list, though. But what if this wasn’t the case?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Generation] 13 Easy-to-Use Tools for Creating Killer Visual Content
    Join in on the fun by using either of these simple, free meme generators. 'You’re familiar with BuzzFeed, right? The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Why are we talking about BuzzFeed ? Make them. Canva. Infogr.am
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Generation] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    However, a mobile site could likely require regular updating to accommodate next generation phones, tablets, and browsers. 'The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. good solution?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Generation] There Are 3 Levels of Marketers When It Comes to PPC Call Tracking
    Many businesses are running PPC ads—often dedicating a big chunk of budget to it—but not tracking the calls those ads generate. 'As a sales manager at DialogTech , I answer a lot of questions about voice-based marketing automation—especially call tracking. I actually addressed the top 5 questions I receive in another blog.) Beginner.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Generation] Why Website Engagement is the New Marketing “Must-Have”
    How crucial is website engagement to revenue generation? This demonstrates that companies must focus on providing targeted website content to educate their prospects and generate more qualified leads. Your Marketing Efforts Need to Be Where Your Prospects Are. Primarily, because of potential audience reach. Wouldn’t that be grand?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Generation] Why Should You Use Short Videos to Attract Professional Tradesman?
    Marketing Tips Marketing Tools Social Marketing donna moritz how to use videos to generate leads how to use videos to get leads online Social media examiner using videos to attract professional tradesmen why use videos why use videos to reach tradesman 'Short videos are ideal for social media and for you to gain reach and shares.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Generation] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    If you’re in the manufacturing industry, you are likely using social media just to “be there,” and not using it for your main source of lead generation or content sharing. 'How often should you post to your social media accounts? For many marketers, this question is tough. That’s why we created the 2015 Social Media Benchmarks Report.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Generation] Content Personalization: What it is and Why it Matters
    Updating your website with content, on its own, is not enough to generate leads or drive conversations. 'Content is a word with many different meanings that exists in multiple mediums. Everything from documents to videos to images and audio are all different forms of content. Yet, that still doesn’t really define what content is.
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Generation] Do Facebook Likes Matter?
    If you can promote great content and generate  both  post engagement and new page likes, you are going to love the ROI on your Facebook marketing efforts. 'In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. That’s a fair question.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Generation] What’s Holding Back Your B2B Lead Generation?
    He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. The post What’s Holding Back Your B2B Lead Generation?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 3, 2015
    [Generation] Try this with $5 by Seth Godin
    'What to Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was a gift from  Likeable Local , the business partner of Find New Customers , the most likeable company in B2B lead generation. Thank you so much @davekerpen and the Likeable Local team! I’m selling it for a dollar.”
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Generation] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Popup Domination Once you have an email sign up form set up on your website, how do you get your visitors to take notice?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Generation] Modern Marketing Lessons From PetRelocation [Webinar]
    ” PetRelocation also uses the user-generated content forum to collect testimonials fomr satisfied clients. '“What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. That means better support for pet owners and more leads for PetRelocation.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 3, 2015
    [Generation] Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
    Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Generation] 38 Incredibly Amusing Twitter Bios
    The basic Twitter bio above was generated here. 'Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. tweet is short, sweet, and to the point. Unsurprisingly, a Twitter bio is equally challenging. You bet. 2) @helper.
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Generation] What Really Matters for Enterprise Marketers
    Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. Blog Demand Generation Strategy infographic Marketing effectiveness skills gap training shocking 97.2%
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Generation] A PPC Optimization Checklist for the B2B Marketer
    AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts. Impression Share Report should be generated monthly or bimonthly to get an idea of how much of the total search inventory your keywords are accessing. B2B PPC Optimization Checklist. Campaign Settings & Structure.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Generation] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    For instance are you trying to generate new leads, follow up on an offer download, collect audience feedback, increase awareness of a new product, nurture leads, facilitate the sales process? According to Aberdeen Group research, over 75% of email revenue is now generated by alternatives to generic one-size-fits all campaigns.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Generation] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). 'Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. We''re so glad you asked!
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Generation] How to be Twitterific – 39 Expert Twitter Guides and Tips
    ” 5 Twitter marketing tactics that generate the most engagement by Brafton. 'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer. How can brands and individuals make their tweets stand out? Expert Twitter Marketing Tips and Tactics.
  • BEYOND  |  TUESDAY, MARCH 3, 2015
    [Generation] WEBINAR: The Guilty Secrets of B2B Buyers
    Here''s a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us 'The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Generation] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    Questions to ask at this stage might be: How many Marketing Qualified Leads are generated? Here are the questions to ask at this stage: How many Sales Qualified Leads are generated? Key questions include: How many resells, upsells, and cross-sells are generated? Stations Along the Way. Attract. What content is being consumed?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Generation] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The domain autopilot.com belongs to a firm selling salt chlorine generators. 'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed? The difference is in the details. But from Autopilot’s own perspective, its real differentiator is simplicity.
  • BLOG MY CALLS  |  MONDAY, MARCH 2, 2015
    [Generation] The Call at the End of the Sales Funnel
    Setting up a system to effectively track and manage inbound phone calls can be a significant revenue generator. When phone calls are tied in to your marketing strategy, it also becomes possible to track the sources and number of calls that are being generated by your efforts to accurately measure ROI and optimize future campaigns.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Generation] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    The fact is, for a modern professional services firm, a website is one of the most important investments you can make when it comes to generating new business and driving your firm forward. In fact, a recent study of 500 professional services firms found that 77% of firms generate leads online. Think glorified brochure.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Generation] How B2B Marketers Can Get the Most Out of LinkedIn
    HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. There are a number of ways that you can take advantage of this social network as a lead generation tool, while also enjoying its other benefits such as increased brand awareness. Be active in Groups. social media
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Generation] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Don’t use random images that YouTube generates for you or that play a background role in your video. 'One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. mean, our outstanding thumbnails. It’s what will make people watch your video. Or not. The Basics.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Generation] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    My view is the customer-focused, revenue-generating mandate for marketing is enormous and marketing is evolving way too fast to wait for these execs – who speak completely different languages ? This “alignment” effort makes for good headlines ; however, the reality is there is not much aligning happening. Alignment – in the pundits’ world ?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Generation] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Finally, a brand that has its blogging and lead generation game together. In the social posting department, there''s a similar sort of vibe: Pepsi is appealing to youngsters with its invincible-high-school-student-inspired "Live for Now" slogan, while Coke''s slogan, "Make It Happy," is a bit calmer and more cross-generational in its appeal.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Generation] Stories (Not Ads) Help Brands Connect With Millennials
    have found that content marketing is at the heart of both of those keys to success with this generation. 'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Generation] Lead Nurturing: Unique tracks and impactful tests
    global IT leader provided us approximately 50% of their leads generated that year (1,500 leads) that had not engaged with the organization for at least 90 days. Lead Nurturing content marketing lead generation Think relevance. This is the essence of lead nurturing. What is the most impactful test you’ve run for lead nurturing programs?
  • MARKETING CRAFTMANSHIP  |  SUNDAY, MARCH 1, 2015
    [Generation] Why Your B2B Marketing Isn’t Working
    Generate content that validates your company’s intellectual capital, on topics that target audiences have a genuine interest in. 'Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. Gain Senior Level Commitment.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Generation] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Generation Z. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Millennials. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. They are looking to advertisers to fund this growth.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] 15 Expert Tips on Accelerating Your Sales
    7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But eventually, one client signs on, and then another, and another.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Generation] 5 Powerful Ways to Drive Conversions with Call Tracking
    Using call tracking to discover the ads and marketing channels that are generating phone calls is one of the most effective ways to optimize marketing campaigns. Track the Results: A call tracking platform, such as LogMyCalls, will provide you with reports that contain data about the phone calls generated by each ad and marketing channel.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Generation] 7 Dos and Don’ts for Writing Your Company’s Story
    Here, we learn it’s a family-run business, passed down from father to son (and possibly down another generation!): founded in 1895 and passed down four generations, does this very well. Read on to review what you should and shouldn’t do when writing your company’s description. Do: Tell a story. Do: Use visuals/photos.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Generation] Interesting Infographics: What the #### are those social media hashtags all about?
    Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost. Take Twitter , for example.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Generation] The Word Of The Year Is a #Hashtag
    B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter Its website describes its membership as including “academics and amateurs, professors and students, professionals and dilettantes, teachers and writers, undergraduates and graduates.”. The takeaway? and Topsy.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] Two Things That Destroy Strategy
    'There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Here’s why you need to avoid them at all costs. Short-Term Vision. To do these things right, it takes time. Sure, you can do those things. Lack of Alignment with Sales.
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] When Business Becomes Personal: Implementing Successful B2B Email Campaigns
    Lead Generation 'Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] The Power of B2B Lead Nurturing
    Ogden ( @fearlesscomp ) is the President of the B2B lead generation  company  Find New Customers. ” Paul Dunay, Chief Marketing Officer Filed under: Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Marketing. Demand Generation lead generation Lead Nurturing Lead Scoring Marketing lead nurturing
  • VIEWPOINT  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] When Bad Things Happen to Good Leads - Part 2
    'In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Lead Generation Lead Nurturing Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] Could Event Marketing Be Your B2B Golden Ticket?
    In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. 'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] How to Use LinkedIn for Business Development
    SEE ALSO: 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation 2) Drive Traffic from LinkedIn to Your Website There are several ways that LinkedIn can also drive traffic to your site without spending a dime. The importance of networking has not gone away. On LinkedIn? Social Media
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    The research revealed that in the next three to five years, SMB marketers will be increasingly responsible for customer engagement and revenue generation. This was closely followed by skills in digital engagement (37%) and marketing operation and demand generation (35%). SMB marketers will increasingly leverage technology to succeed.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to generate visits to our website. We blog to generate leads for our business. We blog to generate customers. You could have a blog post that has twenty or thirty comments but generates only a handful of visits. You could also have a blog post that has one comment but generates tons of leads.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Generation] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Lead Generation Social Media Marketing LinkedIn social media social media for business 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. What’s wrong? Why aren’t you getting results? Here are seven best practices for getting the most out of LinkedIn. Pick the Right Groups.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] RWD: The Month in Review
    dynamic serving URL, which might be an unfamiliar term, “uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.” 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). Google Recommends RWD.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    Sales could then push marketing back to its traditional narrow role of generating promotional materials and doing research. Integration of advertising with marketing technology potentially gives sales people another route for generating their own prospects. 'Trends are signposts of the future: they point to where we’re headed.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Marketing Big Data: Why Continuous Data Cleansing is Important
    'The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today. With big data, marketing has experienced tremendous innovation. Big data […].
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    Engineering Success: Jamie calls it “absolutely critical” that marketing have a seat at the engineering table, and explains how to package content so that your VP of Engineering or Chief Scientist will have a stake in the success of your company’s thought leadership led demand generation program. Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    The ‘Call-Only’ campaign feature is geared towards mobile-centric marketers who know that generating call conversions and leads from mobile users is much easier than generating web form submissions. However, if you aren’t tracking the calls your mobile marketing generates you’ll have a hole in the ROI data you report on.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Google AdWords Introduces ?Call Only? Campaigns
    campaign feature is geared towards mobile-centric marketers who know that generating call conversions and leads from mobile users is much easier than generating web form submissions. tracking the calls your mobile marketing generates you?ll 'In Google?s most recent nod to the importance of mobile marketing they?ve Call-Only?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. Its dimensions are 851 pixels wide by 315 pixels tall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation] Adventures in Analogia: How to Find Customers in the Offline World
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. Analog-ia. Analog-ia.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 6 Essential Skills Every CMO Should Have in 2015
    The Economist calls this the age of the “entrepreneurial CMO” where a new generation of marketing chiefs will emerge, professionals known for their speed, agility, technological savvy and ability to scale on a tight budget. 'Let’s face it—Chief Marketing Officers have it rough. 1) Be a Data Wizard. 2) Be Customer-Centric. 4) Be Agile.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Health Systems’ 5 Most Common Digital Advertising Mistakes
    This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. This is not necessarily bad, but if you are looking to generate new patients and grow the service line, you need to invest in custom landing pages that are designed to facilitate direct communication. Lacking negative keywords.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Top 10 Reasons NOT to talk to Find New Customers
    'The B2B lead generation consultancy, Find New Customers is not for everyone. The fun guy Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. BtoB Marketing b2b marketing BtoB marketing Find New Cuatomers lead-generation This is the story of Jeffrey L. Thank you, David Letterman!).
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? which precise keywords are generating those actions at the lowest cost. Don’t stop tracking at sales, because you’ll have no idea how those sales are generating additional lifetime value. It’s easy to see why. And so on.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 10 Tips When Hiring for a Job You Know Nothing About
    We confront this challenge everyday, as our clients must determine what company they will use to support their lead generation and lead management efforts. 'It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. His advice?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Marketers Will Define Company Strategy
    How is this movement toward the next generation of marketing happening in your organizations? 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Last week, we explored the changing attitudes towards customer engagement. Why is this happening?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. 'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses. Lead Generation Below are four key tools to get started with lead nurture drip email campaigns. CRM software is used to support these processes. On Twitter or Facebook?
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Upside Down on Marketing Priorities
    Increase Leads Generated: 65%. Measurement, analysis and optimization are the job of any B2B marketer who is involved in Demand Generation. Blog aligning content Content2Conversion Demand Generation Strategy marketing priorities upside down 'Regalix Research recently published their State of B2B Marketing 2015 report. 
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] It’s not your house to pwn so remember your place
    'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] The 4 Stages of the B2B Lead Generation Lifecycle
    The point I’m getting at is, the more we are evolving our tools and processes to “simplify” lead generation and marketing, the more complicated it will become—that’s inevitable. In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle. Are you in the prime of the lead generation cycle?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Pro tip: Whether you''re just getting started with personas or if you''ve already begun your research, try out our free new persona generator here. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] 48 Phenomenal SEO Guides, Tips & Tactics
    Is it optimized for lead generation and conversions? Except that he really didn’t; he only said that spammy guest-blogging purely for the purpose of generating backlinks is dead. Note this post generated nearly 700 comments. It automatically generates a source code for me to use, so I don’t need to know much about coding.”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    That could include: Lead generation and management (including such tactics as nurturing and scoring). 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of skills, technical know-how, and experience. They estimated that over 90% of customers are happy.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Generation] What Social Media Can and Can’t Do by @davekerpen
    My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Ogden  (I never played for the Dolphins like the name Jeff Ogden, so I switched.) and we have lots of great free marketing content for you over there and we welcome your visit. Dave Kerpen of Likeable Local.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Generation] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    One that stood out to me was the general idea of inspiring and incentivizing customers to write positive reviews of your business and create other types of user-generated content that will provide ample SoLoMo fodder when broadcast to nearby friends via Place Tips. Tapping on place tips won’t post on Facebook or show anyone where you are.
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