• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] Content Methodology: A Best Practices Report
    generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] Content Marketing Playbook: Strategy and Roadmap
    Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. Introduction 4 II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Generation] What is Predictive Marketing?
    Predictive marketing = predictive demand generation + predictive scoring
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Generation] Crafting the Perfect Social Posts – Part 2
    Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblrIf you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Let’s see what they recommend. Facebook.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Generation] Digital transformation at the AARP, from old to new
    ” So it was refreshing to connect with Gaurav Bhatia , vice president of digital strategy for AARP Services and head of digital for Influent50 , a full-service marketing agency that’s a division of AARP Services, to talk about marketing technology applied in the service of different generations. 1. What does it entail? Interview
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Generation] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Generation] 5 Things Marketers Can Learn From Man’s Best Friend
    And once you have their loyalty, you can incentivize them to advocate for your brand through programs that generate reviews, referrals, testimonials and much more, while also allowing them to build their personal brand—a win-win for all. Author: Katie Pope Happy National Dog Day! Here’s their take on it: 1. Know Your Audience. Be Loyal.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Generation] 5 Content Marketing Lessons from David Ogilvy
    You may find that changing this one element keeps readers on the page longer and generates greater results. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather). Offer up evidence to support a claim.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Generation] How Important Is Lead Generation For Your Business?
    – Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. Lead generation services companies ensure that businesses get the right leads … at the right time. The post How Important Is Lead Generation For Your Business? Brands & Marketers
  • ANNUITAS  |  THURSDAY, AUGUST 25, 2016
    [Generation] 3 Basics For Benchmarking
    As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. 2.Keep it simple-.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Generation] Marketing Guru Covers: What to Post on Social Media
    Revenue Generation Blog Social Media The Marketing Guru facebook Piktochart Twitter vine youtubeIt seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. Use Images. Visual content is all the rage right now. Use Videos.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Generation] Is Your Funnel Full of Fool's Gold?
    Sales is not as productive as they need to be to meet quota, marketing is wasting its budget generating leads that don’t get followed up, and the company as a whole is not likely to meet revenue goals. In this take-it-or-leave-it scenario, nobody wins. The role of prospect development is to close the gap between marketing and sales.
  • AKOONU  |  THURSDAY, AUGUST 25, 2016
    [Generation] [Webinar Series] Meet Revenue Acceleration Experts
    Demand GenerationWe're partnering with BlueBird Strategies in their Meet The Masters webinar sessions. During this 6-part webinar series, Smart Marketing For Revenue Acceleration , you’ll learn from the masters of marketing and gain insider insights and best practices to optimize your marketing efforts and drive bottom-line growth.
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Generation] Build a Better Lead Generation Website: Balancing Design and Functionality
    If you want to generate and nurture new business leads, increase the visibility and strength of your brand, or enhance growth and profitability, you’ll likely want to build a lead generation website. Can you retrofit your existing site with lead-generating features? Any Industry Lead Generation WebsitesContent. Offers.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Generation] How Carlsberg Produces Probably the Best Beer Content in the World
    In the realm of experimental marketing campaigns, Carlsberg generated buzz last year with a London billboard that dispensed beer to pedestrians passing by, while this past March it created a bar made entirely from chocolate. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.”
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Generation] Advice to my 30 Year-old Self
    The investment is HUGE, and most of that investment is non-revenue generating. I’m a big fan of Tim Ferriss. regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. My Advice to Me. Get involved in the staffing industry. Invest in better people than you can afford.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Generation] The 4 Letter Word in Success
    There maybe exposure to what success “tastes like”, a small dab of emotional success and a will t o have more can be generated.  As a manager these are the actions to take to create a sense of reward and the types of reward can either be for each individual experiences or as a team. The 4 Letter Word in Success. Taste it. Visualize it. 
  • INFLUITIVE B2B  |  THURSDAY, AUGUST 25, 2016
    [Generation] Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
    This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. The post Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages appeared first on Influitive.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Generation] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    The report cites that the latest generation to enter the job market is lacking relevant job skills, especially technical skills. Other important skills for content marketers that are creative/technical hybrids of their own include digital marketing and demand generation, which are often done in a marketing automation tool.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Generation] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    Just as this new generation of workers replaces retiring baby boomers, agile, cross-functional teams are replacing the hierarchical, command and control organizations of the past. Prior to each sprint we hold a backlog grooming session to review the ideas that have been generated for the initiatives planned for the upcoming sprint.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Generation] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Find ways to generate revenue without obstructing the user experience, and in a way that optimizes your page for mobile. By gating it behind a landing page, you're generating leads -- and eventually sales -- in a much less intrusive way that brings visitors to you. Google is no stranger to algorithmic change. Source: Google.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Generation] What Personality Assessments Reveal About Your Customers
    Generate Leads for Specific Offers. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Image].
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Generation] How to Transform Your School's Image
    Anchor content is high-value, gated content you promote to generate leads into your database. Generating excitement for the new image: You might decide you want to share with alumni, faculty, staff and current students the upcoming changes. Many schools are steeped in history, which makes it hard to change public perception. Educatio
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Generation] Understanding the Stages of Your Sales Funnel [Infographic]
    While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Think of a sales funnel as a device you can use to create customers. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […].
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. With the upcoming New Year comes a new set of challenges that marketers will want to take into account. KEO News
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] The human side to SEO: the power of personas
    Is it to generate more traffic? searchengineland.com – Why do companies invest in SEO? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Generation] ABM Vendor Guide: Features to Customize Messages
    Many marketers will be able to use an existing customization system to generate their ABM messages. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. Systems may also use predictive models rather than rules to select the right message.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] How giving useful ideas and secrets builds trust
    I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. The purpose of a website is to convert, to get people to respond, and generate leads.” talked about freely sharing ideas and helping people. They provide too much information freely.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 5 Lessons Brands Can Learn From Gawker
    But the drive to connect with as big an audience as one could was self-generated, at least in my case. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. wrote my own brief memoriam here. Gawker shuttered because then-editor A.J. Nurture talent.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. High-growth firms understand that the first step to generating leads is simply being visible. High-growth firms understand that blogging is an effective lead generation tactic.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Conclusion.
  • NETLINE B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] See You at Content Marketing World
    We believe in the power of content (especially when it comes to b2b demand generation), and we are thrilled to be surrounded by marketers who feel the same way we do. You will learn how the largest b2b lead generation network empowers marketers to identify and generate intent-based leads matching target audience filters — with content.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    and generating leads or tracking ROI from video. Blog Demand Generation Marketing Communications Marketing LeadershipIf you’re reading this post, you’re probably already using video. We’d even bet on it. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing. Start Assessment.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Start Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] A reasonable plan to scale content marketing efforts
    Generate micro-content (level 1). By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Repeat. Creation.
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Generation] Once Upon a Time: How to Boost Your Selling Through Storytelling
    Think about Garrison Keillor’s ability to capture the imaginations of generations of “Prairie Home Companion” fans, and you’ll understand the power of story. I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. Dad, Tell Us a Story. And my poor brother. The Power of Story.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Generation] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    generation that lives on social media and Snapchat needs to be reached on social media and Snapchat. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Who does NBC blame for the flop? MILLENIALS.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Generation] Feeding Sales Is a Process, Not a Project.
    The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. For decades, the B2B marketer has been a manager of projects. Remember the children’s game Chutes and Ladders?
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Generation] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    Blog Demand Generation Marketing CommunicationsHands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? If your hand is not up then you’re either a marketing guru, or you might want to look down to make sure your pants aren’t on fire. It’s definitely not always easy! Educational Webinars.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Generation] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Marketo.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Generation] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. The post 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue appeared first on Influitive. Hint: start talking to your advocates!)
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Generation] Use Marketing Automation The Right Way
    Additionally, many who take this approach fail in that they do not take a multi-channel approach to demand generation. Anything less, leaves a very weak link in the demand generation value chain and will limit the results. believe it will change the dynamics of customer acquisition and retention. Still, we need to do it right.”.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Generation] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Think again. On top of that, email is getting a big boost as mobile use skyrockets.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Generation] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Generation] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). Strengthen your talent pool? Struggling to reactivate your candidates? Looking to increase your staffing leads?
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Generation] Why Product Marketing is Essential to Your B2B Organization
    Earlier this year, a startup founder asked me if an early stage company should prioritize hiring a demand generation leader or a product marketing leader. Build the programs to generate demand, based on how the customer buys, the CPCA, AOV and other key business factors. This is encouraging. My response? There are no boundaries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Generation] How to be a marketing maverick in an old-fashioned industry
    The chat lasted for just over an hour and generated a huge amount of excitement among exhibitors. It boosted their pre-event marketing by generating content to be posted live, impacting their SEO, and sparking conversations between exhibitors and attendees ahead of time. By Elaine Ball, {grow} community member. Focus on the pants!
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Generation] Does Your Nonprofit Need Marketing Automation?
    Content that will attract and generate a strong, steady stream of leads you can nurture along to become members or donors. If your current challenge is generating traffic as well as leads using your content, focus initially on getting your system in place, and creating the desirable, valuable content your personas will want. Tweak.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Generation] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Generation] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. And second, are the leads that you are generating converting into customers? How much revenue was generated by the amount invested?
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Generation] How to gain a competitive advantage through your content
    When marketing provided “air cover”, sales reps used to be able to generate their own leads. think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Generation] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. What is their media preferences do they prefer? Content Strategy
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Generation] Social media strategy leaders: an intro to the series
    Social media leaders are now hiring, training, and mentoring the first real generation of social media managers. Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. The work and the job titles emerge.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Generation] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    ABM requires marketers to operate with the mindset of sales—identifying accounts and how to target them, bringing them to the table, and generating revenue from them. However, for some of these B2B organizations, their efforts are falling short. It’s no coincidence many of these same organizations struggle to get a grasp on their data.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Generation] From Branding to Demand Generation
    Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. People were not visiting our website even though we are subject matter experts on certain topics. Content Strategy
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Generation] 10 Ways To Lose a Lead
    Demand GenerationAre you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Generation] How 8 Agencies Are Building Their Brands on Snapchat
    Their feed lets followers experience the daily grind of the creative team -- a low-investment way to show off their agency's culture and generate interest from job-seekers. 4) ClearPivot. But things have changed. But does any of that matter for agencies? Username: @marcelagency. Username: @giant_spoon. Yes, we zoomed in a lot). 3) RPA.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Generation] Using Regression Analysis in market research
    Once again the first check was to make sure the generated model was accurate and reliable.  However, these metrics alone are not enough.  They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.  Two approaches can take our understanding to that next level. Regression Analysis explained.
  • EMEDIA  |  FRIDAY, AUGUST 19, 2016
    [Generation] Why Your B2B Content Sucks
    Blog Marketing Content Creation Lead Generation Marketing/Sales Management Content Blog Post Audiences Resources Homepage B2B Content MarketingYou're still selling, even though you know better.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [Generation] Why Email Marketing Is Still Effective
    Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Whoops!
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Generation] How Does Content Marketing Help with SEO?
    well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? Content marketing is broader than this and can take many different forms.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Generation] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    ABM is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts. In fact, research shows that less than 1% of leads turn into revenue generating customers. More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation. If not, you’re not alone.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Generation] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    Not only does this encourage more leads to enter into your experience, it also improves the quality of the leads you generate, because they are already fully invested in everything about your brand’s purpose and presentation. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Generation] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    With the help of the online voting integration -- and a branded hashtag: #GoogleImpactChallenge -- the campaign ended up generating 400,000 votes over the course of about three and a half weeks. After doing that, they would shake a prize-generating mobile tablet that displayed what they won. Work events are really hit or miss.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Generation] [INFOGRAPHIC] The Periodic Table of ABM Elements
    As you will notice, these look similar to the marketing channels for a demand generation marketing strategy. Key metrics from demand generation marketing still exist. The ultimate goal of every organization is to generate revenue. ABM, as a marketing concept, is relatively new and complicated. ABM BUILDING BLOCKS. LIST BUILDING.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Generation] 7 Skills Required for Marketing Professional Services Firms
    These include: brand awareness, website traffic, social media engagement, lead generation, and conversion rate. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. What are the most successful firms doing?
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Generation] Buzzwords in Marketing Automation: Inbound Marketing
    You do this with calls-to-action and lead generation forms on your website. Buzzwords in Marketing Automation Revenue Generation Blog Inbound Marketing Lead Nurturing Lead Scoring Marketing AutomationInbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation.
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Generation] Five Tips for an Improved Website Conversion Rate
    “What is a good conversion rate for my lead generation campaign?”  high conversion rate is the most important result of a lead generation campaign. That is a question that most marketing people ask when they are planning a campaign.  But that does not necessarily mean that this rate applies to you. It depends on a number of things.
  • LEANDATA  |  THURSDAY, AUGUST 18, 2016
    [Generation] Introducing Ops-Stars
    Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. The obvious question is, “What’s an Ops-Star?”. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. We believe it’s time for their growing importance and influence to be recognized.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Generation] Marketing is More than Automation
    There is a disturbing trend in the marketplace today that is costing companies millions of dollars and not generating much if any return. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. The rest, as they say, is history. Fast forward to 2016.
  • HALEY MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Generation] When one petite pixel caused a huge email headache
    We want to know what the best methods are for staffing firms to generate leads and attract great candidates, and then we want to share those results with you. Any email developer will tell you that developing emails can be a real pain. However, we need the staffing industry to respond first. So, what happened? We weren’t alone.
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Generation] 9 Essential Tips for Writing Marketing Emails
    They are inexpensive to generate and simple to manage. The average person gets about 121 emails every day. Some of them are work related, barely any are going to be personal. The rest are from companies, volunteer agencies and other corporations who are trying to reach their target audience. Emails make a lot of sense as a marketing tool.
  • VIDYARD  |  THURSDAY, AUGUST 18, 2016
    [Generation] 10 Things Marketers Can Learn from Videos of the Olympics 2016
    Whether we’re talking commercials by some top brands, fan-generated content, or actual footage from the competitions, the 2016 Olympics have been a treasure trove of inspiration, lessons, and fun. Are you an Olympics fan? Are we in the Circle of Trust where I can be honest? I’ve never been one. But this year, something happened.
  • TYPE A COMMUNICATIONS  |  THURSDAY, AUGUST 18, 2016
    [Generation] What is Digital Transformation, and Why Should Marketers Care?
    B2B Customer Journey Digital Marketing B2B Marketing buyer's journey content marketing strategy Demand Generation Lead Generation SiriusDecisions Suzanne Martin The MX GroupAugust 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. read more.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Generation] How to Write Better Headlines for Your Facebook Ads
    With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2016
    [Generation] The Importance of Offline Lead Generation
    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] What is Brand Positioning and Why Does it Matter?
    Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. It doesn’t have to be that way.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Marketing works hard to create awareness and generate engagement with target accounts, educating them on the value of our SaaS offerings and the pains that we solve. On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference. How did the teams respond?
  • VOLACCI  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] So You Hate Drupal…Now What?
    We talked about all of the great changes in our recent blog, “ 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads.”. “I hate Drupal!”. This poor woman was fed up with her Drupal website and was ready to make some changes. She finds it hard to create new content and it’s getting costly to update and maintain her site. No again.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] 3 Reasons for Low ROI from a Trade Show (with ways to improve)
    One of the most popular avenues to generate leads is trade shows. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution.
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] The Science Behind Our Social Media Obsession
    Every Generation Uses Social Media. According to Psychology Today , the majority of Millennials, Generation Z and Generation Y are Facebook users, but almost 40 percent of Baby Boomers have a Facebook account; proving that just about everyone is on social media. Want to know why we’re all obsessed with social media? Conclusion.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: How to Use Online Tools to Generate Headlines. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Check out the guide below! Introducing An Exhaustive Guide to Copywriting Formulas. Most Popular. Easy to Use.
  • LEANDATA  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] The Real R&D: Reports and Dashboards
    Revenue generated weekly, monthly, or quarterly. Opportunity cohort (demos completed, pipeline created, revenue generated). In the sales operations world, “R&D” doesn’t stand for Research and Development. We’re talking about Reports and Dashboards. you guessed it: reports and dashboards. They have different benefits. It’s done.
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Check out the five ways to generate leads with video in the SlideShare below: 5 Ways to Generate Leads with Video from Vidyard. You want more leads. Click to Tweet !).
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] 5 easy steps to building ongoing thought-leadership content
    Generate Buyer Personas. They’re probably the easiest and most flexible asset to produce on a regular basis, and will do the most good for ongoing lead generation because they will continue to come up in search results. Start with a content audit. What pieces of content have you already developed? What were the responses?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    We recently introduced a new, high-speed connector for Microsoft Dynamics CRM that’s built on Marketo’s next generation architecture (customers moving onto the first phase of this new architecture know it as “Project Orion”). If so, keep reading…. Because it’s all about the handoff. Prioritized Leads Are Delivered to Each Sales Rep.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] Latest Job Board and HaleyMail Updates: v3.9.5 Release Notes
    We added an option for “Any List” to the newsletter widget code generator, to allow for clients and candidates to opt in for multiple lists in the same session. What’s new with HaleyMail and our Job Board? Glad you asked! and Canada). Bug fix. New feature. Now you can! Keep that spam in the can. Bug fix. Bug fix. Cheers!
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Generation] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. Today, I’m exploring the benefits of having generational diversity in the workplace. Why generational diversity in the workplace is important.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Generation] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    The Forbes piece focused on how KEO Marketing delivers outstanding value to its clients, including boosting brand recognition, generating better leads and increasing sales. Sheila Kloefkorn Joins Invitation-Only Organization by the Forbes Media Company. PHOENIX, Ariz., About KEO Marketing. KEO News
  • BIZIBLE  |  TUESDAY, AUGUST 16, 2016
    [Generation] 5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
    Time saved on the operational side of marketing means more time to generate more demand and engage target accounts. What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” These proverbs rock, but none of them have an explicit marketing connection. Is it relevant?
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Generation] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Unfortunately, it rarely looks like that, but that's always the goal when we establish demand generation systems--keeping sales people busy doing what they do best--consulting and closing.
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