• B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Generation] How to Write for the Web If You Were Born Before 1965
    Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. These folks were generating content and messages for others on typewriters and computers before many consumers who use the Internet today were even born. ALL CAPS is considered screaming online and in email.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Generation] How To Use Social Media for Recruiting Young Talent
    For a young generation that is greatly impacted by the visual element, YouTube is a great place for sharing insights on your company and its products. 'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. How do you attract qualified employees ? Do they exist? Where to begin?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Generation] Sales and Marketing Alignment Equals More Revenue
    However, in order to create an effective lead generation process, the two departments must be on the same page from the very beginning. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. Below are some tips to help better align sales and marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Generation] 4 Ways To Involve Your Best Social Media Ambassadors
    Related Stories Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers How the Klout Acquisition Affects the Future of Influence Marketing. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Generation] 9 Pillars for a Killer Content Marketing Strategy
    Would you like to generate more leads, sales, and business? 'Image source. Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Generation] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Going forward, we expect to see this program grow and expand to other universities, but with one consistent goal: to help today’s young leaders proactively address tomorrow’s business concerns, and to empower the next generation of marketing innovation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Generation] 12 Best Slideshares of 2014 (So Far)
    Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey. 'Late last year I shared the 25 best presentations  of the year on slideshare. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1.  Garyvee is Awesome!). ”). geekingout ).
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Generation] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Generation] Customer Lifecycle Marketing: Reporting, Part 2
    These are typically the stages that garner the most attention, as lead generation remains the most pressing concern at the typical company. By itself, this metric can be misleading because it highlights marketing costs, but it gains more meaning later in the process when you can compare it to value generated. Nurture. Convert. Expand.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Generation] Guide Campaigns in Assisted Living Marketing: A Case Study
    We also have a call-tracking phone number printed in the Guide, so we’re tracking those guide-generated calls and vetting them as potential leads as well. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. That’s interesting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Generation] B2B Content Marketing: Do More Than Reinvent the Wheel
    The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
  • DIRECT RESPONSE COACH  |  TUESDAY, JULY 22, 2014
    [Generation] Let’s talk about response rates – realistically
    'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Generation] Top 5 Lead Generation Tips in Management Consulting
    For lead generating tips, let’s look at these five points above through another lens: Website. For management consulting firms, lead generation tips come down to having a digital marketing strategy under which you carefully craft an online presence that can pay off well in business development. Search online (63.2%). References.
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Generation] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. The reason he gave me was that they already had a lead generation software in which they have invested a significant amount of money and time, hence, change was not possible. would definitely be stumped!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Generation] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost. If so, what type?
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Generation] 23 Outstanding Social PR Guides
    Lou Hoffman offers “three thoughts for pushing out of the comfort zone and generating greater results” with PR, such as using tools like HARO  and ProfNet  to build lists of freelance journalists, because “As media properties have reinvented themselves to make the economics work, they have greater dependence on freelancers.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Generation] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Hosted at the historic Bently Reserve in downtown San Francisco, Ignite will bring together leading marketers and thought leaders to explore the potential of online video and its expanding role in demand generation and digital marketing strategies. Can I get a heck yeah?! Here’s what you can expect: San Francisco, Here We Come.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Generation] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    This raises the inevitable question: If you can’t hard-sell your prospects, how do you generate sales? Ultimately, you advocate for your product and generate sales by demonstrating your relationship to it not only as an employee, but as someone who is actively engaged in that product and what it might mean in the big picture.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    ” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content. 'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content. 'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    We already provide innovative solutions for the content creation and demand generation teams, so we’re thrilled to integrate within HootSuite’s App Directory to add social marketing and community management in the mix. Marketers know that video content and social media are a perfect match. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Generation] Vidyard Secures $6 Million in Series A Financing
    Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] A 3-Step Framework for Leading a World-Class Marketing Team
    Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.” Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. When it comes to building a world-class team, they need to get creative.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Generation] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Finally, content marketing ROI needs to define the business value of the outcomes it generates. 'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. But he doesn’t know why these things are important.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Generation] New feature – Email Notifications
    By default set to weekly but can be changed to daily or as they happen Virally will notify you that your content has generated a potential new lead. 'Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Events
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Generation] 5 Reasons SMBs Should Be Tracking Marketing Spend
    It’s a simple way to track ad effectiveness, enabling you to allocate funds from underperforming marketing initiatives to those that are actually generating leads. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Generation] 12 experts define Key Performance Indicators (KPIs)
    Generate 50% more leads. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Every business should have them.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Generation] Partner Hiring and Training
    How long does the vendor estimate it will take you to begin to generate consistent revenue? Just as the vendor onboarding plan is important; creating an employee onboarding process is the first step to decreasing the time to revenue or productivity generation. 'Partner Hiring and Training Lessons from Sage Summit. By Ken Thoreson.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] The Biggest SEO Shakeups of All Time
    For starters (and this may come as a shock) there is no super-cool, underground, steam-powered machine that generates search results. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Sooo it turns out that’s not how Google’s search engine works … at all. ”).
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Generation] How To Link Inbound Marketing With Trade Show Success
    Could they be doing something else that is cheaper and more effective to generate leads? 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can. It doesn’t start two months in advance.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Generation] 5 Habits of Superstar Marketers
    Investment in marketing, whether in dollars or staff resources, is meant to generate or maintain company revenue. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. Habits of Superstar Marketers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Generation] Lead Capture: How undermining value impacts conversion
    Lead Generation: Streamlining the process for quality over quantity [More from the blogs]. Lead Generation conversion optimization landing page optimization lead form lead gen Lead Nurturing value proposition 'Tweet Less is not always necessarily more when it comes to a lead capture process. Approach: A/B multifactor split. Version A.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, JULY 19, 2014
    [Generation] Definitive Guide to Lead Generation
    'Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Generation] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Generation] Are Millennial Marketers More Analytical?
    But none of the research shed much light on whether they’re more or less analytical than older generations: since they’re skeptical of authority, you can expect them to be more open to challenging past assumptions, but this doesn’t necessarily mean they rely on data to resolve those challenges. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Generation] The Fallacy of the Lazy Millennial
    2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution. 'This post originally appeared on the Sales blog.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Generation] Don’t Make Marketing Decisions Based on Bad Data
    Ifbyphone’s next generation call tracking captures every phone lead to make sure you don’t miss valuable lead source data. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation. How Do You Prevent Bad Data?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Generation] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversions. 3) Your content can generate up to 94% more views if you add compelling visual elements and graphics. 10 Interesting Stats About Visual Content. Tweet This Stat ). Tweet This Stat ).
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Generation] How to Transform Email Subscribers Into Qualified Leads With Video
    In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. 'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] How to Decrease Your Website's Bounce Rate [Infographic]
    Lead Generation: 30-50%. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. If visitors bounce, it suggests they either didn''t find what they were looking for, or the page wasn''t user-friendly. Check it out! How to Decrease Your Bounce Rate.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Generation] Survey: How to Get the Most Out of Brand Advocates
    And as expert Craig Rosenberg told us, referrals and testimonials are among the best asks you can make of advocates , because they generate quality leads and build trust. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. Social recognition (e.g.,
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    For example, if a visitor downloaded our introductory ebook about using Twitter for business , knowing they have an interest in Twitter, we could choose to show them a CTA for our intermediate-level ebook about how to use Twitter to generate leads. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Wrong.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. Accounting & Finance Content Marketing Lead Generation Online Marketing Research Social Media Conduct research. This is a no-brainer.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Generation] Why Companies Don’t Market to Their Customers
    Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Demand Generation Focus. Typically when I speak about Demand Generation, marketers automatically assume that I am referring to generating new business.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation] How to Double Your Marketing Team…WITHOUT New Hires
    'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it,   marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Autoresponders. Automatic lead routing.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Generation] Are These the Smartest Marketing Campaigns of the Past Year?
    It “beat sales targets and generated a 359% ROI” reported Warc. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? ” The ads were submitted to the awards circuit during 2013 and 2014.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Generation] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Generation] Customer Lifecycle Marketing: Reporting, Part 1
    That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. Expand: This stage includes retaining your customer base, generating up sells, and inspiring advocacy. B2B Marketing Content Marketing Demand & Lead Generation The five stages of lifecycle marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Generation] B2B Marketer: What’s In Your Toolbox?
    If you want to do the right marketing, to the right audience, and generate the right results, call New Incite today. 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” That’s using a hammer and hoping everything is a nail. believe in integrated and strategic marketing.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Generation] B2B Appeals that Motivate Action
    If you have the task of generating leads for a new product or service, create the curiosity in your advertising by withholding a little information. Generate Leads Inbound Marketing Marketing Motivation 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Generation] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Just because you are generating leads online does not mean your need to prospect will go away. If you’ve been doing outbound marketing in the past to generate leads, while you might want to eliminate it once you start doing inbound marketing, don’t do it. There will be instances where it will still be helpful for lead generation.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Generation] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Google doesn''t want you to find some loophole for generating links, they want you to create web content that people actually like and want to link to naturally. Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day , when you could work out those sweet link exchange deals with your buddies? ” Boom.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Generation] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    If there is valuable content that is relevant to your field that neither you nor your employer generated, share it. But social branding is about generating awareness and staying in front of people; it doesn’t have to be all about you in order to bring you attention. So what is the right balance to strike? Master the 80/20 Rule.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Generation] How to Create a Good First Impression on a B2B Phone Call
    For example, at 3D2B we might start a conversation in an open way, saying “I received your inquiry into our services and see you’re looking for help with a lead generation program, how can I help you?” . First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research. Craft Your Opening Statement. It’s simple.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Generation] 9 Awful Ways We Push Customers Away
    Cross-sells are a powerful tool that can generate tons of revenue if applied correctly. 'Picture this. You''re the owner of AtoZJeans.com. Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. What went wrong?
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Generation] An Introduction to the Elements of Responsive Design for A/E/C Websites
    The beauty of responsive web design is that it doesn’t require you to generate separate code for all possible devices. Download the Lead Generation Website Guide for more information. Related Stories The 3 D’s of Brand Building In A/E/C Are You Reaching Your A/E/C Lead Generation Potential? Desktop version).
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Generation] Marketing & Sales Misalignment…the Impact
    Meanwhile sales rejects the bulk of these leads or, worse yet, doesn’t even bother to open any marketing-generated leads based on a mentality, driven by history, that marketing never delivers anything of value.  Once that is decided, marketing should be measured more by the quality of leads generated than the quantity. Lack of respect.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Generation] [Report] What Does Demand Generation Mean to You?
    But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Generation] Are You Ready For Marketing 2020?
    And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. 'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. Today, The Mad Men Are Truly Mad. Source: [link].
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Generation] A Simple Guide to Web Traffic Terms
    calculation you''ll find in Google Analytics , unique pageviews aggregates pageviews that are generated by the same user during the same session (see definition of session below). 'Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. Pageviews/Views. Pageview data is great for understanding your site''s stickiness.
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Generation] 10 Ways to Empower Channel Partners and Drive Sales Growth
    The reality is that the demand generation responsibility rests almost entirely with the manufacturer. Set the right parameters and use realistic metrics for monitoring and measurement of lead generation activities. Create the right lead generation programs. Ensure sound lead nurturing processes. Objection handling tools.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Generation] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    What kinds of calls-to-action (CTAs) generate the most engagement with your audience? 'Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users.
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Generation] This Week in Content: Turning Content Marketing On Its Head
    Is the age of user-generated college finally here? This article for Convince and Convert considers the power of people generated content. 'We’re turning content marketing on its head this week with a few articles that challenge some of the content industry’s more traditional conventions. ZD Net. The Ultimate Marketing Machine.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Generation] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Once processed, the system will generate the estimate result for this keyword. Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. Coaxial Cable)”. Bid Estimate Tool.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Generation] The 3-Step Guide to Better Blogging
    It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. Generate a list of your company’s “areas of expertise,” and then make a list of subjects within those areas that your audience is likely to care about. Your audience expects more.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Generation] 77+ Resources for Amazing Copywriting
    Breakthrough Copywriting: How To Generate Quick Cash With The Written Word – David Garfinkel reveals insider secrets and shows you how to turn words into wealth. 'Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. What’s the solution? Worth checking out.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Generation] The CIA Released Their Style Guide, and It's Absolutely Fascinating
    venerable newscaster persists in mispronouncing February (without the first r sound) and has misled a whole generation. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The Chicago Manual of Style. The Associated Press Stylebook. Nor is the language we employ to assess it.”
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Generation] 5 Principles to Managing CRM Data Quality
    'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Data custodians also ensured that the CRM data for lead generation and sales activities was complete and fully updated as per established data quality standards.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Generation] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    Of course, to generate demand and get more qualified leads in, companies need marketers. 'Pure gold. Automated email programs are among the key features of a good marketing automation platform, providing a critical capability for businesses of all shapes and sizes. It’s been condensed for brevity. There Had To Be a Better Way …. AARON:   Yup.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Generation] 25 ideas for your social media network strategy
    The user-generated directory has lists of people who associate themselves with particular keywords and interests. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Generation] The Global State of the Mobile App and Push Notification Markets
    Today there are frameworks and generators to build apps at a much faster rate. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. In the beginning, apps were literally built by hand.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [Generation] Lead Nurturing: Why good call scripts are built on storytelling
    Lead Generation: The power of copy [More from the blogs]. Lead Nurturing call scripts Cold calling lead generation teleprospecting 'Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. The company identifier. The “ask”.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Generation] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Guest blogging is a great way to grow your community, establish authority, generate backlinks and improve your SEO ranking. 'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Getting Started.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Generation] Which Brand Won the World Cup?
    Some honorable mentions go to McDonald’s, whose trick shot ad generated a lot of online buzz before the games, and ESPN, who has done an excellent job with its television coverage, most notably driving massive amounts of traffic to the WatchESPN app that has allowed mobile viewing of all the games. Here''s what they had to say. as well.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Generation] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. ask that you refer to the following section, which consists of stats from Oktopost’s infographic titled “LinkedIn for Lead Generation: Why, When, How.” How does using LinkedIn impact your B2B company’s lead generation?
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Generation] 9 Content Metrics to Keep an Eye On
    Furthermore, once your business has enough customers to figure out an average order value, you can even find out how much money you are generating from each piece of content by multiplying the number of sales by the average order value. Lead Generation. Backlink Generation. Sales. Time on Page. Bounce Rate. Social Shares. Costs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. Offers are the primary gateways to lead generation -- and without them, website visitors have no way of getting converted into leads. Woohoo! Let''s do it.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] 20 Conversation Starters to Help Break the Ice at Networking Events
    If they don''t, you generate some empathy as a fellow lone wolf. 'I''m going to the Sales 2.0 conference on Monday with my colleague Emma. I''ve never been to a conference with her before, so we were talking about whether we each like networking (or whether we dread it). But if I''m not in that frame of mind? Or night out, you scoundrel.).
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    The problem is most companies are not able to factor in buyer insights to influence price and generate a straightforward pricing approach. 'Did you know that an average 1% price increase equals an 8.7% increase in operating profits? The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Generation] 6 Things You Should Be Doing Right Now to Improve Your Website
    What you can learn from the data: Discover which posts generate the most traffic to your site and use that information to inform content for future e-newsletters. Links placed strategically throughout a page often generate more clicks, especially if a reader doesn’t scroll all the way to the related articles section. Is specific.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Generation] BANT for Lead Qualification Just Won’t Work
    BANT Does Not Support a Perpetual Demand Generation Approach . When organizations think about Demand Generation they need to begin to think in terms of building a perpetual program as opposed to tactical campaigns.  One of the key objectives of demand generation is to provide quality leads to sales. It doesn’t.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Generation] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour 'No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Marketo is talking about it too.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Generation] Measuring that Which is Meaningful to Your Small Industrial Business
    But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs. Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. m all for measuring things. 1980).
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Pro tip: Test out several different versions of push message copy to see which one generates the most purchases. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Build Trust to Onboard Effectively. Key Takeaways.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Generation] Marketing Agency Leaders Discuss: The New Agency Model for Success
    Meanwhile, marketers are busy sifting through massive volumes of data to gain insights about their audiences; lead generation has become a science; and budgets are shrinking while competition gets more intense. It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Read how marketing agency. Agency
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Generation] B2B Marketers: Why It’s Time to Commit…
    More and more audiences (especially younger generations like the Millennials) want it. '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. used Timken Steel as an example at the time of good, integrated social media.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. Lead Generation Online Marketing
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Generation] A Day In The Life: Contextualizing Multi-Screen Device Use
    For example, during the Multi-Screen Engagement: Marketing Across Devices webinar, part of Social Media Today’s Best Thinker webinar series, Linda West, Manager of Demand Generation for Act-On, shared some multi-screen engagement statistics: 51% of all emails were opened in a mobile environment (Litmus, November 2013). Take your pick).
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 9, 2014
    [Generation] How Do You Sell?
    Demand Generation Uncategorized 'I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. was talking with a peer after the event and I said, “Channel trumps promotion…”.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation] Paid Search Trends and Predictions for the Remainder of 2014
    The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers. Paid Search Spending Explosion. Turn them off. Paid Searc
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • BIZNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Generation] How to sell your SEO strategy & get buy-ins across the enterprise
    In your proposal you’ll want to highlight the advantages of user-generated content as part of a scalable long-tail SEO strategy. 'How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Most SEO’s I know deal with questions like these daily. So how do we bridge this gap?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Generation] Video Marketing: How To Drive Traffic From YouTube
    Related Stories The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic Why Content is the Driving Force Behind Social Media Traffic. Social Media Traffic Generation 'It’s no surprise that video marketing is continuing to grow in its popularity. 
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Generation] How My Blog Homepage Redesign Increased Email Signups by 300%
    For generating email contacts, I always encourage people to work with what they already have instead of starting from scratch. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Where to even begin? Groupon.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Generation] How to Use Forms for Lead Generation
    'When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. Make sure you follow up as quickly as possible (usually within 24 hours) if you are using the form for lead generation purposes. Strong call to action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 8, 2014
    [Generation] Five unusual podcasting tips from the trenches
    Generating conversational ideas. The canon of podcasts we have created still means something, still generates downloads months after they have been recorded. Generating conversational ideas. The canon of podcasts we have created still means something, still generates downloads months after they have been recorded.
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [Generation] Case Study: How One Tech Company Used Humor to Launch a New Brand
    Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. The campaign generated click-through rates (CTR) that were more than 450% higher than average, and the emails drove almost 4,000 unique visits to the new Website.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Generation] The History of Our Social Media Obsession [Infographic]
    34% of marketers have used Twitter to successfully generate leads. 'Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Key Takeaways. General Social Media.
<< 1 2 3 ... 153 154 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1