• DIRECT RESPONSE COACH  |  MONDAY, SEPTEMBER 1, 2014
    [Generation] Direct Mail Envelopes: To tease or not to tease
    Copywriting Direct Mail Direct Marketing Lead Generation 'One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 1, 2014
    [Generation] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
    Gladwell''s book also argues that our values are passed down from generation to generation. 'Take a moment and think about your career. Think about the success you''ve achieved. I''d say we all define success in our own way -- success could mean being a stay-at-home parent who is raising their kids. 5) Legacy often drives our behavior.
  • ISCOOP  |  MONDAY, SEPTEMBER 1, 2014
    [Generation] Investigative reporting a dirty word in Russia
    He and his colleagues belong to a new generation of journalists. 'Independent voices are being strangled under new Russian laws, Swedish Elisabeth Hedborg reports. Wow – I had merely told a story about a scandal at our local dairy factory in Vologda. didn’t know that my story was considered investigative journalism. am proud about that!”.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Generation] Inspirational Quotes From the World's Top CEOs [SlideShare]
    There’s this idea out there, especially for the younger generation of workers, that professionals today need to know everything -- but real knowledge is understanding that you can’t know everything. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Generation] [VIDEO] How Social Employees Fuels the Social Brand
    Our first video, “ Think of a Brand as a Planet ,” has already generated a great deal of buzz in our online communities. 'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). FOR EWORD by David C.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Generation] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Buying Process , Demand Generation , Management best practices , sales challenges , Sales knowledge , sales leadership. The answer is lead scoring !
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Generation] Lead Segmentation: Enhance Your Email Marketing
    Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Challenge/Opportunity. Not all leads are the same!
  • ENGAGE  |  FRIDAY, AUGUST 29, 2014
    [Generation] Enough From the Naysayers: Sponsored Content Is Just Scratching the Surface
    A sponsored content program that Upworthy ran for Unilever reportedly generated 100,000 shares on Facebook, according to Digiday. While a sponsored ad for Cover Girl cosmetics generated some 75,000 views.   . 'A recent Contently study has some unkind results for digital content marketers. Not so fast. Oh boy.
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Generation] Proven Listening Techniques for Awesome B2B Telemarketing
    Are you interested in exploring some ideas to maximize the number and quality of leads you generate, assuring an increased return on investment?” . '“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. Learning to Listen.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Generation] 15 Stats That Prove You Need Mobile Email Optimization
    Case #3: Mobile Emails Generate Revenue. Whether you''re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. And I''m not the only person who does this. The following 13 stats explain why.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Generation] 9 Stats That Will Change Your Mind About Email Marketing
    Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads ( State of Marketing Measurement Survey Report 2014 ). 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Call Tracking
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Generation] Social Media is Not a Strategy!
    However, less than 10% are using social media in their Demand Generation efforts. I believe the reason is that they are using social media quite tactically and not as one channel in an otherwise sophisticated, strategic, perpetual Demand Generation Program. Why are organizations not using social media in a more sophisticated fashion? 
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Generation] Are You Committing Content and Social Media Sabotage?
    ” Plus, according to the study, “positive online shares generate a 9.5% “Our data — based on access to share and click-back data for hundreds of thousands of websites — indicate that websites giving users a minimum of five choices generate the largest volume of sharing,” Watson says. Nothing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Generation] 6Sense Finds B2B Prospects Using Web Site Activities
    6sense b2b demand generation b2b lead scoring predictive marketing predictive modeling sales prospecting web scanning web scraping 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and key activities (Web site visits, topics researched) and scores at both company and individual levels.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Generation] How to Drive Traffic From Social Media Contests
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Related Stories Video Marketing: How To Drive Traffic From YouTube The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic. Social Media Traffic Generation Author information. Lilach Bullock.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Generation] Step 3: What you do when a visitor to your website is NOT ready to buy?
    B2B demand generation B2B lead generation b2b lead generation companies Business relationships Buyer Personas lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation marketing campaigns sales challenges sales funnel Sales Leads 'The answer: Lead Nurturing. Hey Tampa/St.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Generation] 10 Expert Tips On How To Achieve Content Marketing ROI
    The more you focus on measuring market size vs. market share, the more revenue you’ll generate. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. Each ebook contains insights from 10 experts. Here are the other 9 expert tips. Content Marketing
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Generation] Your Leads Are Annoyed With You: Here's Why [Data]
    'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] Twitter Rolls Out Tweet Performance Analytics to All Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets. What kinds of calls-to-action (CTAs) generate the most engagement with your audience? Well folks, it looks like the day has finally come. Jackpot!
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers. Marketing Technology Podcasts
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] How to Identify Buyer Personas for Professional Services Marketing
    This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Download our Online Lead Generation Guide below to learn how. 'Developing a content marketing strategy can seem intimidating. How do you begin? Questions to Ask When Creating Buyer Personas.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , CMO recruiting , Find New Customers , Florida , Leadership , Leadership Lessons , Management best practices. 'The Vast Majority of Companies in Tampa/St.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    'As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. Prove ROI.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 5 easy copywriting rules for your content strategy
    It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. 'Quality content includes many ingredients. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Your tone. Tone is the attitude expressed by your writing.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 3 Highly Effective Word-of-Mouth Marketing Tactics
    An ad campaign designed to generate conversation. 'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] The Best Marketing TV show is coming back – sooner or later
    Filed under: B2B demand generation , B2B lead generation , Business relationships , Business Strategy , Chief Marketing Officer , Great books , Marketing Made Simple TV , Uncategorized. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” I nearly died from my injuries.l.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 4 Things We Learned from the Ice Bucket Challenge
    Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. 'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives:  thousands of people  willingly  dumping ice water over their heads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] Tips on Getting the C-Suite Involved in Blogging
    Basically, it means that the better we get at generating new insights and solutions, the harder it gets for them to communicate those ideas clearly. 'The folks at the top got there, for the most part, because they know the industry and your customer base. The key with blogging is giving people valuable info that can help them do their job.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] How To Make Print Stand Out in an Increasingly Digital World
    We’re constantly thinking about how we can generate buzz. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. But it’s also true that as the amount of stuff in your mailbox goes down, you tend to pay more attention to what’s still there.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] If You Think Sales is a Numbers Game - You're Wrong
    What if we could generate more sales with fewer prospects? 'We''ve been told for an eternity that sales is a numbers game. And it''s still a popular belief today. The theory is that all we need to do if we want to be successful in this business is to call, call, call. But what if it isn''t? I''m serious. Prospecting
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    possible insight could be that “Leads generated in this quarter will close only in the next quarter or beyond.” While such insights are helpful for planning, you don’t want to immediately stop the lower-conversion lead sources because they probably generate a lot of wins in absolute terms. Conversion from lead to win by Lead Source.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] How To Chop Up Your Webinar Content
    They can generate hundreds of high-quality leads, foster valuable partnerships, and do it at a low cost. Use this as an opportunity to point prospects towards your recording of the webinar, that way you continue to generate leads for months to come. And she loves helping them do it. We try to do at least one per month. Social Media.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Generation] No Time for Blogging? Think Again!
    Topic generation: There are going to be topics you know you’ll address on your blog, like new products, but I highly recommend having a list of “evergreen” topics that can be written about at any time. 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now? You can educate people.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Generation] Being Active on Social Media does NOT make you a Marketing Company!
    Filed under: B2B demand generation , B2B lead generation , Florida , Management best practices , sales challenges , Sales Leads , sales-ready leads. B2B demand generation B2B lead generation Florida Management best practices sales challenges Sales Leads sales-ready leads suggest these firms in the Tampa/St.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Generation] Maximizing Event Effectiveness 3 Ways
    According to a recent post via Content Marketing Institute,  Take Your Event Beyond the Venue: 4 Content Marketing Ideas , 70 percent of marketers rated in-person events more effective than nine other tactics for generating demand….four To drive ROI from an event takes a holistic approach to Demand Generation. four years in a row.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Generation] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Content generated, pages optimized, content reviewed and optimized (i.e., 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. SEO Trend Analysis.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Generation] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Retargeting for Lead Generation and Lead Nurturing. 'Did you know that 98% of visitors leave your site before converting? Custom Segmentation. AdRoll.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Generation] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. And they do.
  • VIEWPOINT  |  TUESDAY, AUGUST 26, 2014
    [Generation] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
    'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Generation] Where do you begin in Content Marketing? Answer: Know your Buyers
    Filed under: Buyer Personas , Chief Content Officer , CMO Challenges and Opportunities , Content marketing , Find New Customers , lead generation , sales funnel , sales-ready leads. Buyer Personas Chief Content Officer CMO Challenges and Opportunities Content marketing Find New Customers lead generation sales funnel sales-ready leads
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Generation] Why You Need an Editorial Calendar for Social
    This means that all relevant teams (PR, demand generation, content, SEO, and PPC) all have a chance to weigh in on social posts before they are published,  and are able to coordinate their own activities. Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Generation] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    These lessons include three main points: market to those of greatest relevance; create an atmosphere conducive to experimentation, new idea generation, & creativity; maintain relevance; and avoid rigid corporate structures. 'Guest post by Ariel Applbaum. Historical Lessons. My answer is certainly–yes! Lessons. Don’t spray and pray. Louis.
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Generation] MarTech Conference Brings Out the Best in Marketing Tech
    But what’s really key is that the latest generation of marketing technology is being built with an appreciation for the importance of producing great creative content as the input. Yes, it’s true!! So what happened at the event, and what did we all learn? Glad you asked! Seriously. It’s time to think big!
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Generation] The New Reality for Architecture, Engineering and Construction Marketing
    Below are three new reality confirmations: Next generation – who? They are looking for firms, teaming partners and technical professionals that embrace multi-generational work teams, have adapted to technology and can communicate great ideas and value. ” What did I take away from this theme and from my peers? Blogging 2.0:
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Generation] Visible Expert Profile: David Meerman Scott
    He had noticed a pattern where successful online businesses were often the ones also generating high-quality content. 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Visibility through Writing.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here''s how it works: Head over to the INBOUND Selfie Generator , choose a speaker from the dropdown menu, and click the "Take a Selfie!" 'At most conferences, the speaking lineup is the main attraction. lot of people buy their tickets specifically so they can see certain people speak. DO: Let them know on Twitter you''d like to chat. button.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Generation] Content vs. SEO: Which is More Important?
    Social niches like the tech industry provide a lot of easy opportunities for content developers to attract backlinks, gain social traction, and generate traffic from organic search. Many SEO’s these days frequently ask, or are frequently asked the question of whether they should focus on building content, or focus on SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Generation] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Complicating this is that the data generated by any one touchpoint is really only a small fraction of the any ‘holistic’ understanding to be gained. Marketing is about to get a whole lot more complicated. Understanding Touchpoint Proliferation. What exactly do we mean by touchpoint proliferation? which information flows.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Generation] The Importance of Personalization in BtoB Marketing today
    Let me explain what we did at Find New Customers, the new Florida-based demand generation agency and the nicest company in BtoB marketing today. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Fearless Competitor , Find New Customers , sales challenges , sales funnel , Sales Leads.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Generation] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. 'Author: Seth Lieberman Many marketers feel like the engine is always running. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. 
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. billion shares. LinkedIn. Pinterest.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. 'First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Generation] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Generation] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    That''s because "old" content ranks well in search -- and the good news it, it can help you generate more new leads without doing much work. 'Hear that? It''s the winds of change. Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Generation] Go Back and Read Yesterday’s Great Post
    This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers. 'Five Marketing Lessons learned from marketing Find New Customers. I highly suggest you read it. Good reading for a Saturday, I think. Love comments here.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Generation] Is Marketing Automation Right for Every Company?
    Some of those factors (as I discuss in the interview) include: • Lead Volume – the more sales leads your company generates, the greater chance that marketing automation can have a significant impact to your bottom line by helping convert more of those leads into opportunities and deals. Industry data tells us something different.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Generation] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Following these do's and don'ts, along with a well thought-out strategy can generate many potential leads. Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign. No, this isn’t a joke.it
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Generation] 5 Marketing Lessons Learned from marketing Find New Customers
    As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. B2B demand generation B2B lead generation b2b lead generation companies Email Marketing Fearless Competitor Find New Customers lead generation Management best practices Sales Leads
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation] A Brief History of Marketing Technology (and Social Media Marketing)
    These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Generation] How to Use SlideShare for B2B Lead Generation
    It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Lead Generation Online Marketing Embedding.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Generation] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    And it''s not just along generational lines. 'If you could ask best-selling author and extraordinary speaker Malcolm Gladwell a question, any question. what would it be? About his books, about his research, about his hair -- anything at all. Last week, folks from the inbound.org community had the chance. We''ve transcribed his answers below.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Generation] What Are Attribution Reports? [FAQs]
    Do you want to see how many leads you have generated from the blog? 1) How many leads are generated from my blog? What other content generates the most leads? Every marketer wants to know how their content contributes to the number of leads they are generating -- especially on their blog. 'A marketer''s job isn''t easy.
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Generation] In Healthcare, You Are Your Keywords
    So why is your hospital’s website not generating as much traffic as other healthcare pages on the web? 'You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  As they say, “you are what you eat.” Healthcare
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Generation] 10 Blogs to Bookmark: Social Marketing Edition
    Each contributor owns a monthly column in the subject of his or her expertise, such as traffic generation, video, influence, or even real estate. 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Generation] How to Become the Best Blogger in Your Niche
    In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get. 'Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” Don''t believe me? Blogging
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Generation] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Lead generation, lead scoring, and lead management capabilities. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? What new capabilities do you want? Cultural Fit.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    You are better off using your time generating new leads. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Words of Caution.
  • E-QUIP  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] 3 Dimensions of the Client Relationship
    'Firms survive when they find enough work to cover their expenses and generate a little profit. But firms thrive when they build enduring client relationships that continue to produce revenue and profit for the long haul. Ever notice how most business development efforts seem driven by a survivalist mentality? Working relationship.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    'Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. The right arsenal of tools can help you optimize lead generation and inbound call routing for clients. The Importance of Phone Leads. Call Tracking. Lead Scoring.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] A Marketing Automation Evangelist and Change Management
    'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] 1+1=3 – How Partner Marketing Defies the Laws of Math
    These are indicators of how much pipeline you could generate by investing in the partnership. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. In the technology landscape, partnerships rarely make headlines, but they’re everywhere. Why Partner Marketing Works. 3) You save money.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] The Importance of Marketing Awards for a B2B Demand Generation Agency
    'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers lead generation Lead Nurturing Lead Scoring Management best practices Marketing Awards Marketing Metrics Sales Leads sales-ready leads
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] 9 Companies With Truly Inspiring Mission Statements
    For generations, cultures around the world have enjoyed tea grown without chemical pesticides and fertilizers and we don''t see any reason to include them in our recipes today. 'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. 1) Life is good.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Generation] 27+ Resources to Learn SEO Copywriting
    How to Optimize Your Headlines for Google and Humans – If you can’t write magnetic SEO headlines, you can forget about generating traffic and clicks. 'Image source. Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Generation] How Data Can Be a Competitive Weapon in Your Content Marketing
    ” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. Surprising results can generate attention. The high percentage surprised some of us and it generated a lot of discussion online.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Generation] Are You Reaching Executive-Level Decision Makers
    'When building your lead generation system, remember that the early bird gets the worm…and the first salesperson involved in the executive’s decision-making process likely gets the sale. Lead Generation It’s all about “first-mover advantage.”. First-Mover Advantage Leads to Market Dominance. Applying First-Mover Advantage to B2B Sales.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Generation] Using Google Site Search Analytics to Develop Quality Content Topics
    Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever. 'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. Choosing the Right Content Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Generation] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Available for popular platforms and as a lighter version on their website, the plugin generates an “Atomic Reach” score associated with your audience and grades the content on audience, blog structure, and linguistic elements. “Don’t let what others are doing affect your practice,” they’ll say. ClearVoice.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue. Brian is responsible for Lattice’s market positioning, demand generation, thought leadership and integrated marketing. Predictive marketing intelligence companies like Lattice Engines. Podcast] appeared first on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Generation] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We consider what types of content will have the biggest visual impact to generate social shares. Marketo, for instance, cites the example of right-brained marketers focusing on building robust and personality-rich social media campaigns to generate brand awareness. Have fun! d)  All of the above. d)  All of the above. Glitchska.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Marketers can then generate rich call data reports to see exactly what sources generate calls, where callers are calling from, call length, and even what web pages each caller viewed before and after calling. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones. Everyone knows mobile is taking over.
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Generation] How do you Develop and Communicate your Unique Business Benefits?
    'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? If you answered “Yes”, you are not alone. This is the 4 th straight year that the Value Gap has been named as the top issue, making it an absolute imperative to put more time and effort into addressing this challenge.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Generation] How and When to Use the 9 Most Common Types of Image Files
    This is also the program that generates the raster file types mentioned above. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you are just trying to figure out which program opens an INDD?
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Generation] Lead Nurturing Isn’t a Stage in the Sales Funnel
    It’s not perpetual -which demand generation should be. Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. We really believe that demand generation includes nurturing and nurturing should not be taken out separately.I We eat it up. I’ve said it before.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Generation] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    An example would be a company owner with declining sales and a gnawing feeling that their company’s marketing efforts are not generating the number and quality of leads it once did. They might start to research things like “improving sales lead quality” or “modern lead generation methods.”. To know, follow the buyer''s journey.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [Generation] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation] 3 Ways to Justify Your Event Spend
    'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. 2) Basic Event Metrics. In Conclusion.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Generation] In the Content Marketing Kingdom, Third-Party Experts Rule
    “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Buyer Personas Content marketing Demand Generation Fearless Competitor Find New Customers Marketing Awards marketing campaigns sales challenges sales funnel
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Generation] Do You Need a Raise? How to Get Paid What You Deserve
    When asking for a raise, what you are really doing is demonstrating the added value you are generating and asking to be rewarded accordingly. 'No one likes to put the trash out. Or got to the dentist. Or do their taxes. Unfortunately, compensation hasn’t increased much in recent years. According to the U.S. in 2013. in America , and 2.3%
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