• VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Generation] 5 Ways to Get More People to Read Your Emails
    It’s a Mad Libs-style tool that will generate some ideas for you. 2. Generate a call to action button. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. First thing’s first. Humor.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Generation] How To Design a Publishing Website Your Advertisers Will Drool Over
    If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. Quality content? Layout?
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Generation] How to Use Google Analytics to Create More Effective Content
    Start off with one or two, get familiar with the reports you’re going to be generating, and go from there. What do you think of when you think of Google Analytics? Usually, it’s search engine optimization. But Analytics also holds a treasure trove of data and insights into how you can create better content. Sound good? No worries.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Generation] The State of Digital Marketing 2015
    Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingNearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • HINGE MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Generation] Generating Referrals: Are Your Clients Helping Your Brand?
    It’s also the first step in retaining the Promoters, convincing the Persuadables, and limiting the Detractors in order to generate more referrals. Referrals can be the lifeblood of just about many professional services firms. They are cost effective, and are typically warmer than other leads that come in through your pipeline.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] The 6 Month Website Redesign Framework
    Generate Heat Maps. When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch. Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. It’s up to you). Month 1. Goal Setting.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Generation] emagine Website Designs: 4 New WordPress Powered Websites
    BHI Energy (BHI) provides quality and cost effective specialty services and staffing solutions to the power generation, energy and government markets. The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Generation] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Let’s explore… Account-based marketing is an (awesome) marketing approach in which your efforts and resources are focused on the accounts that are most likely to generate revenue or garner other strategic significance. As marketers, we’re accustomed to first generating leads and then qualifying them. Period.”.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Generation] How to Write an Award Winning Expert Ebook
    2015 Next Generation Indie Book Awards : a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category. I get calls from  executive coaches and consultants  who want to publish an expert ebook. Congratulations, Di! They may even have an outline.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Generation] Overcoming Five Barriers to Content Creation
    Everyone at your organization has a story to tell, an insight to share, or an experience to learn from, so why isn’t everyone at your organization creating content? You may assume that the answer simply boils down to strengths and weaknesses – some people just aren’t gifted for content creation, right? Content, though, isn’t exclusively textual.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Generation] 5 Free Tools To Use When Marketing A Business
    HubSpot’s Blog Topic Generator. love blog topic generators as I often get an idea from there and put my own twist on it. Hubspot’s own topic generator is awesome, you put in three nouns that are relevant to your industry and it creates lots of topics for you to write about. million users. Mailchimp. Buffer. Virally.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. So how do you write a headline that drives that kind of results for you? Content Marketing Daily
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Generation] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. PHOENIX, Ariz., To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Generation] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    There are some large corporations that are still not automating their lead generation campaigns. 76% of CMOs list high-end lead generation as their biggest marketing automation challenge. Not only that, you need a 360® view of your lead generation process. Are we really prepared for automation? The reality is totally different.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Generation] 38 Essential Website Redesign Terms You Need to Know
    From a marketing standpoint, a landing page is a lead-generating page -- a page that has a single purpose, which is to get someone to become a lead. Every industry has its buzzwords, and web design is no different. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Generation] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    *This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Blog alignment buyer personas Demand Generation Strategy vertical marketingBuying Committees.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Generation] What B2B’s Need to Know About The Adwords Live Stream
    Google scans your website and generates keywords and ad groups in a matter of minutes. Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Better CPA Bidding. Finally!
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Generation] Rethinking Referral Marketing: Where Are You Now?
    Factors you will need to examine include: 1) Marketing activities What initiatives are you currently undertaking as a firm in order to generate referrals? How much new business are you generating through referrals? Optimizing a referral marketing strategy isn’t easy. Who is responsible for these initiatives? Referrals
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Generation] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    However, despite growing access to better customer data, research from CEB shows that most marketers ignore new data when developing market expansions and generating leads. Where lead generation used to be about buying lead lists and running poorly-converting display ads, it’s now about discovering new markets and predicting growth.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation] 5 Simple Ways to Optimize Your Website for Lead Generation
    Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. Unfortunately.). How does it work?
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Generation] What does Ricky Bobby know about SEO? 31 stats
    86% of internet traffic is generated through search engines. “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Search Engine Journal ). source: Moz ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation] 16 Reasons Why People Leave Your Website
    The Millward Brown agency found that “there is a relationship between the way brands express themselves in different countries and the strength of the consumer relationships they generate.” You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. Design matters.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation] The Biggest Pet Peeves of CRO Experts
    You can't apply case study learnings, only use them to serve as inspiration and to be used to generate your own related hypothesis.". – Oli Gardner (co-founder of Unbounce ). Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. But this science of lead conversion is quickly gaining ground. clicks.
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Generation] [Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation
    Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. View this video to discover the top 5 tools you need to build your reputation and ascend to prominence.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 23, 2015
    [Generation] My top 3 tweets #1
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation.  Welcome to my top five tweets for the week of May 18, 2015. All I ask is you consider hiring my agency one day! Why top 3?:
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. they generate. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Generation] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    For example, “magic” reduces engagement by 73% on top of the reduction in CTR that it generates. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. Take “amazing” for example.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Generation] Professional Services Marketing Today’s Blog Roundup
    This post lists the top 10 professional services marketing techniques designed to generate interest in your firm’s services. We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing marketing. On Google+ or LinkedIn?
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Generation] How to Never Run Out of Content Marketing Ideas
    However, with the right resources and enough research, I always manage to generate new ideas when I need them. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. But, what if there was a way you could find out what the most shared content was on any subject?
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 22, 2015
    [Generation] Unlike Marketing Messages, Stories Are Messy
    During my time there, I had the honor of meeting three generations of crew members who served on her during WWII (’43-’49), the Korean War (’51-’58), and The Cold War (’84-’90). Each generation had different motivations: The WWII vets felt the pressure of time. His reply floored me. “I centered the flag.”. Then I saw it. felt sick.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Generation] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Publishers need to prove the unique value of the prospects they generate, and this needs to be proven with the same metric your customers are using—how many leads became sales opportunities and what was the overall revenue potential created. There is a fundamental disconnect between what many publishers sell, and what their customers want.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Generation] 5 Disruptive Social Selling Technologies
    The channels you use to develop a lasting relationship with a prospect shift, but the point is to use the appropriate technology to help you generate and grow the relationship throughout the lifetime of your customer. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Benefits It Offers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Generation] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    If you’re considering adopting marketing automation software, or have done but are only using it for lead generation, consider the value of implementing the five strategies above into your company’s sales and marketing. When a lead expires, what do you do? First, though, let’s dissect what a lost lead actually is.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Generation] Why Buyer Personas Are Not a Waste of Time
    However, what Miller and Jaschke overlook is that it take more than data and internal workshops to develop personas and when done correctly they not only matter, but they serve as a guidepost for the development of your content and Demand Generation Strategy. Really? But don’t go crazy. Create an understanding of the buyer’s journey.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Generation] The Value-Add of Video in the Content Journey
    Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. So, what’s the secret to achieving optimal results in demand generation? Marketers consistently look for new ways to Engage buyers. The Role of Video? It’s all about helping the buyer.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Generation] 3 Ways To Build Trust With Your Website Visitors
    B2B Web Strategy Traffic GenerationAs a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Not that there’s anything wrong with that…to an extent. One Final Note.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Generation] Does advertising or engagement build stronger brand equity among Millennials?
    As David Aaker wrote in his book in 1991, “Managing Brand Equity,” aggressive marketing is needed to generate awareness, create a positive perception of key brand qualities, and grow loyalty. The key issue with advertising for this Generation Y is trust and credibility. The concept of brand equity (i.e. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Generation] Social Media Influence Marketing: Why Include Blogs
    His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Generation] 33 Inspiring B2B digital marketing case studies
    The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. Is it harder or are we not looking hard enough? million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Generation] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And I’d be surprised if the “container” supported the calls-to-action that are so vital to lead generation. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. Not so fast.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Generation] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance. It never ceases to surprise me.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Generation] Ways To Recycle Your Old Content
    Putting them all together and creating and eBook or Whitepaper is a great way to attract a different audience and a good way to generate leads (Especially when you use Virally, just saying!). In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Presentations.
  • BIZNOLOGY  |  WEDNESDAY, MAY 20, 2015
    [Generation] Lessons from marketing leaders who took big risks
    Last year, after his speech, I was honored to chat with Professor Kotler about measuring emotions as the key to unlocking value from the next generation of analytics. Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – [link]. Like this post? Sign up for our emails here.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Generation] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    It’s hard to believe, but 10 years ago we weren’t employing these methodologies that today comprise the backbone of our demand generation campaigns! If you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. Another area of change is around the organization.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Generation] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Is your lead generation slowing down? Let marketing help generate more qualified leads with your website. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. Here's how.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Generation] The marketing conference guide for socially awkward people
    Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Make an intro that irritates This is hard, especially for an introvert.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Generation] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. Enter the new wave of intent modeling. No hints this time around.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Generation] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Lead Generation Landing Pages Dynamic Content DailyWhat's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. would recommend doing this in two ways.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Generation] 4 Steps to Creating Content That Converts
    In order to generate leads from your content strategy, you need to consider both the content and the content experience. Strategically Gate Content for Lead Generation. Lead generation is all in the CTAs you present to your audience. But how exactly can you build a high-converting content experience? Craft Valuable Content.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Generation] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. The company turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. PHOENIX, Ariz., About KEO Marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Generation] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    But if you do so in a way that sounds forced, unoriginal, or too much like “marketspeak,” that headline will be dismissed as “clickbait”—a term used when someone is blatantly trying to generate traffic without offering much of value. Originally published on Rutgers Executive Education Blog , Tue, May 19, 2015  Blog by:  Mark Burgess. 1.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Generation] Modern Marketing Skills
    The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components. That means a lot of new skills will be required to run these technologies. Set clear goals to develop yourself.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 19, 2015
    [Generation] How To Write A Successful RFP For Your B2B Website Project
    B2B Web Strategy Lead GenerationBeing in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Here are a few reasons why: The impersonal nature of them: “ DEAR VENDOR , we invite you to bid on this important project.” Budget.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Generation] Dead is Dead! (At Least in Sales and Marketing)
    Lead GenerationHave you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. grew up during a time when it seemed like a lot of things were dead: Paul was dead. Thankfully, Sir Paul is still very much alive. Soon after, poetry was dead. You bet.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Generation] Search isn’t about search anymore, it’s about social
    This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. Search will never be the same as it was as recently as a few years ago. Do it!
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Generation] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Are Instant Articles going to kill websites? Maybe.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Generation] Marketing Funnel Management Best Practices
    You’ll see this in your ability to track key metrics, as well as growth in terms of lead generation and converting leads to paying customers. If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Generation] Outsmarting Your Competition With Marketing Data
    Within this data lies all of the information you need to make more sales, both by upselling to your existing customers and by generating new customer bases. […]. Who are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know? The answer is marketing data.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Generation] Nostalgia Marketing: What is It?
    The Savviest Generation of Consumer. Yes, doing so allows them to cater to a wider and younger audience, however the most effective forms of nostalgia marketing appeal to multiple generations. Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Generation] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Demand Generation Digital MarketingLet’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. Content marketing takes work. Authenticity Is Key.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Generation] No time to blog?
    With this in mind creating content to answer these questions should be a priority in terms of lead generation and lead nurturing. So you think you have no time to blog? Really? No time is a common excuse for not blogging, one I hear the most. think the truth is actually you do no think its that important. Harsh but true? Whatever works best.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Generation] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. Download Rethinking Referral Marketing at no cost to get started generating more – and more effective – referrals today. Stuck in a rut rather than adapting and innovating. The result?
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Generation] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation  tools. Let me get this engine revvin’ by saying that marketing automation is an all-in-one marketing powerhouse, allowing you to generate leads, follow up with consumers, and even demonstrate return on investment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Generation] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    Director, Worldwide Corporate Marketing of Altera, leading a staff of 85 in 10 locations globally, including demand generation, online marketing and marketing operations. In the spirit of Nashville's diverse and vibrant music scene, here's our mix tape of enterprise learnings from #SDSUMMIT 2015. #1 - Alignment is the New Black.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Generation] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Check out HubSpot’s 2015 Demand Generation Benchmarks Report -- it's full of great stats for each phase of the funnel. Analytics Lead Generation DailyTweet This Stat ).
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Generation] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Zyme has also integrated Act-On with their CRM system , which gives the sales reps access to all of the metrics and lead intelligence Act-On generates. Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. Selling Enterprise Software. And on average, 5.4
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Generation] How to Easily Design Images Like a Pro [Live Webinar]
    However, for the marketers out there running social, blogging, email, lead generation, and a billion other things, creating images sounds like one more hat you just can't fit on your head right now. "A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Do not fear!
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Generation] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Generation] How to Spot a Lead on Twitter [Flowchart]
    Social Media Lead Generation Inbound Sales DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn." This gap is understandable. The following flowchart from LeadSift sheds some light on this tricky topic.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Generation] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 15, 2015
    [Generation] A good week for Jeff Ogden of Find New Customers
    Filed under: 5 CEO tips , B2B lead generation , Big Data Marketing. 5 CEO tips B2B lead generation Big Data Marketing b2b marketing Battleship Best of the Web Business Intestments Catholic ChurchMuch better week than Jeb Bush or Tom Brady who both have big problems. Very, very sad. “Why didn’t I say that to Madonna?” was
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Susan’s role ranges everything from branding to lead generation, and her marketing and business development teams fill the top of the funnel with educated, quality opportunities.  . According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 15, 2015
    [Generation] Email Marketing for Manufacturers and Industrial Companies
    B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation formEmail marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary. Please click on the headline to read the full article.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Generation] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    As a passionate marketer who strives to transform demand generation each and every day, I tend to think that nothing can shock me. I’ve got to admit, when SiriusDecisions’ Jennifer Ross and Marisa Kopec opened their keynote session yesterday morning saying their presentation was going to be “provocative”, I was skeptical. stand corrected.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. Download our Lead Generating Website Guide to get started. Lead Generatio
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 15, 2015
    [Generation] Four Overlooked Success Factors in Demand Generation
    While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical factors that contribute to the success of demand generation. Lead Nurturing
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Investment to Revenue: Average revenue generation from $1 invested in demand generation: aim for $5-$20. 6. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? Business Lessons from Earvin ‘Magic’ Johnson.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Generation] 4 Marketing Roadblocks to Customer Obsession
    Today, marketing is responsible for targeted branding, messaging, ample and quality demand generation, event collateral, competitive positioning, ROI, digital and social awareness and more. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Generation] Facebook Uses Mobile Video to Take Over the World
    In a shrewd move, Facebook made this feature operable not only for video ads in users’ News Feed, but also for both user-generated and user-shared videos. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. World Gone Mobile Video.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Generation] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. Email Marketing.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Generation] A (good) data-driven business is a customer-centric business
    Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIMarketers have […].
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Generation] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    And Facebook posts with images generate an estimated 53% more likes that solely text-based posts. Take the time to explore other brands’ social media pages that are generating a high level of success with their visual content. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed.
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [Generation] Sirius Decisions Summit 2015: It’s All About Alignment
    If, for example, your demand generation team is getting rewarded for ‘net new’ leads regardless of quality then they are not going to worry about quality when they are generating net new leads. Greetings from Nashville! After a day’s worth of sessions, a clear theme has emerged: Alignment. But is that a safe assumption?
<< 1 2 3 ... 172 173 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...