• FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 26, 2014
    [Generation] Content Marketing = Sales $, otherwise, Don’t Do It
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers “ Lead Generation Made Simple.” Notre Dame is teaching B2B marketing to the next generation using this content.). 'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. including us).
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Generation] The Power of the Pivot: Get Started with Excel Pivot Tables
    The benefits are many, including: The ability to generate and extract meaningful information from large tables within minutes. 'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. What is a pivot table? Time savings and efficiency. Low memory usage. Automatic updating. Here we go.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Generation] How to Produce Flawless Audio Interviews With Industry Experts
    'There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn''t mean they always turn out that way. Without some direction, it''s very easy for interviews to fall into the latter camp.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Generation] The Evolution of B2B Marketing—Brain to Brain
    If we are able to make those fundamental connections in our demand generation and brand marketing activities, the differences are easier to manage. Your organization can enhance demand generation by crafting unique campaigns that: Proactively seek buyer feedback. Interesting evolutionary spin on B2B marketing! Target specific personas.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [Generation] Sharing Our Favorite Campaign Planning Resources
    well-designed revenue engine generates a reliable and growing flow of truly qualified leads. B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing Tips campaign planning marketing insight marketing programs 'It’s that time of the year. This year we’ve been sharing our planning process for 2015. We like it.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Generation] I’m Thankful I’m Not Thankful For…
    Which content generates the most conversions that lead to closed deals? Demand Generation Trending 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well. Not to be a negative Nellie, but it’s ok to discuss what’s not working. Bad Hashtags.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Generation] Drive Social Media Traffic to Your Crowdfunding Campaign
    This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation 'In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So,
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Generation] Why Do Marketers Struggle with Content Marketing Effectiveness?
    According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3 percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities. Blog buyer insights Buyer persona content marketing Demand Generation Marketing effectiveness Do you use social media?
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Generation] The 6 Most Common B2B Questions about Twitter
    We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. 'Learning to use Twitter can be perplexing, because it has it’s own language and coding. What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Generation] My Review of the book, Enchantment, by Guy Kawasaki
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Generation] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    Additionally, earned advocates are more likely than others to be content creators – people who generate content that references, touts, and/or links back to yours. Key business benefits include increases in demand generation, traffic, qualified leads, revenue, and transaction size. Demand generation. First things first ….
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Generation] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    Filed under: CMO recruiting , Fearless Competitor , Find New Customers , Florida , lead generation , Management best practices. CMO recruiting Fearless Competitor Find New Customers Florida lead generation Management best practices 'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Generation] Why People Are Ignoring Your Emails [New Ebook]
    If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response? As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. To read more content like this, subscribe to Sales.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Generation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    It has recently released the beta version of a predictive platform that automatically generates probability scores, rankings, and estimated values for nine actions such as making a purchase within the next 24 hours, opting out of future contacts within the next week, and expected revenue within the next thirty days. customer profiles.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”). How many of the following 19 elements are you confident about? clear, omnichannel voice of the brand.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] How to Increase Conversion Rates by Decreasing Choices [Infographic]
    Lead Generation 'I don''t know about you, but I hate shopping for shampoo. know roughly what kind of shampoo I need -- something that doesn''t dry my hair out -- but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!) Damaged Hair! Hydro-Recharge!).
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] 2015 Planning: 9 Webinars to Help
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Lead Scoring Marketing Automation Marketing Tips marketing insight webinar marketing 'Happy Friday!  Some of these have already happened so there’s access to the OnDemand version, others are still upcoming, take a minute to register for these.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    well in the years they’ve been running the company, a second-generation family-owned business in Mystic, CT. ” Educating the next generation. '“My father never said I couldn’t pursue a manufacturing career because of my gender,” says Mary Planeta Fitzgerald, President of Acme Wire Products. Sources.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    This way, you can spend more on programs that are generating revenue, and eliminate the ones that are not. Only with call tracking can you fully close the loop on your marketing and ensure that every marketing-generated lead is fully attributed to marketing. 'Marketing is all about the numbers: everything needs to be quantifiable.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Google Plus post ads. Reddit Ads.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Generation] 29 Charts & Stats on What Matters Most to Marketers Right Now
    8) While ROI tops marketing challenges, the #1 marketing priority is lead generation (24%) followed by lead conversion (21%). 16) Both sales and marketing professionals value inbound channels for lead generation. Marketing Data Lead Generation 'The best marketers I know are curious. Who Practices Inbound?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 4 Attributes of Your Next Content Marketing Superstar
    increasing traffic, brand awareness and lead generation. ?educating 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Moneyball for Sales & Marketing
    Do case studies generate more interest than white. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Off-page SEO means generating inbound links to your content. Indeed, building and. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Should CTR be a Key Performance Indicator for B2B Advertisers?
    Source: Heatmap generated by Mediative. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This means that CTR is key in determining your Quality Score. In Summary.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 9 Must-Attend Retail Trade Shows for 2015
    Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.” What they don’t realize, however, is that it actually costs them more by not attending.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Five Recipes for Marketing and Sales Disasters
    Kicking Meemaw Out of The Kitchen: At the Thanksgiving table, some of the best-loved dishes come from recipes handed down from generation to generation. 'Who doesn’t love Thanksgiving? versus only 44% of All Others. The benefit, of course, is that 74% of the Best-in-Class also report having “strong” or “outstanding” levels of teamwork.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] A Beginner's Guide to Retargeting Campaigns
    You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. 'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. But in reality, the buyer''s journey is probably not so linear.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Why Don’t We Market To Our Customers?
    They should always play a part in your Demand Generation Strategy. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Demand Generation Focus. '* This post first ran in July 2014. Lack of Data Governance. Lack of Analytics.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Practice Both Inbound and Outbound Lead Generation. You are generating leads for sales.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Generation] Lead Scoring Strategies for Agencies: Best Practices
    skilled demand generation agency can make sure that the marketing automation (which is the system marketing usually uses for lead qualification) and CRM (the system of record for sales) are properly integrated and configured to execute on the strategy both teams have agreed to. They also have a great logo.) Settling the Score. Going Negative.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    Demand Generation 'You may have “met” our friend, “Modern Mark.” The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. Video as the Star. We credit this to multichannel and video combo. PT/1 p.m.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] Infographic: Mobile Market Domination and How to Adapt
    This means demand generation efforts  should without a doubt be focused on mobile consumers rather than on users of desktop or laptop computers, who made up the majority of this market years ago. 'Technology is undergoing a major shift. Home computers are practically irrelevant. Digital Marketing Infographics
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Plan ahead.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates. It is no wonder that sales reps being engaged later in the decision making process, with 67% of buyers having a clear picture of the solution they want befor e sales reps are engaged (SiriusDecisions).
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. 'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. right?
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. There is no “set it and forget it” in Demand Generation Strategy. Keeping these key elements in mind will help you kick-off and guide your Demand Generation Strategy success. 'The time has finally come. It’s time to kick it off.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    As B2B demand generation practitioners, we saw social media as the Mecca—the place where everyone will gather—so here was a channel to talk to all of our prospects at once. Do you feel the need to change your demand generation strategy to improve conversion and heighten customer engagement? It remains one of the top posts on my blog.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] Database Marketing, Going Back to Basics for the New Year, Part 2
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We’re being careful to mark these different groups so we can make big moves at once.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? For example, at our blog, we have a variety of articles about inside sales tips, B2B lead generation advice, etc. Write helpful content. No, no, no!
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Prior to 6Sense, Kahlow spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business. Demand Generation Trending 'Feeling the pressure to become “data-driven” in all that you do?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] Perfecting the Art & Science of Engagement Marketing at Panasonic
    For example, if we generate 100,000 Euros of marketing pipeline, what percentage of that was triggered from marketing campaign? We measure our entire field marketing organization on this metric, which is the key to generating a marketing first organizational mentality. Q: How large is your marketing team and what is the coverage model?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] Use Content Marketing to Tell Your Story, Not Sell Your Story
    If you’re interested in learning about the ways you can generate more leads from your content and improve your content marketing ROI, check out our white paper, “ Marketer’s Guide to Proving (and Improving) Content Marketing ROI.” After all, according to Crestodina, “Traffic x Conversions = Success” in content marketing. General
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Facebook Best Practices. see 2.7%
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] Your New Go-to Guide to Content Promotion [Free Ebook]
    Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. Lead Generation 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards. Pick a target. Prepare your answers. Follow up fast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How 4 Companies Find and Create Value from Open Data
    “More commercial organizations are using open data to get closer to customers, share costs with partners and generate revenue by monetizing information assets,” David Newman, research vice president at Gartner, said in a press release. The business case for open data. Governments often tout the benefits of open data policies.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Generation] Why Should Marketers Change To Google Tag Manager?
    Think of the lost opportunities for lead generation and/or possible sales that you could be losing. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Generation] Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]
    Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Pernille explains why making that comparison is part of a smart social media strategy.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation] 4 Creative Ways to Make Your Website More Personalized
    This personalization to individuals and tailoring to the needs at that time in the buyer''s journey helps make your page far more relevant and more likely to generate the desired results. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Achieve the Right Blend of Art and Science for Marketing
    This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Generation] 3 Big trends converging for big branding opportunities
    MILLENNIALS – this Generation Y (born 1980-1995) is 86 million strong and will dominate the workforce in 10 years, forming 75% of the total. by almost 2/3) and contribute more to innovation, as they generate 13 times as many patents, per employee, as large companies do. One of their most important values is social responsibility.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Generation] Tips to Manage the Marketer's Personalisation Dilemma
    Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. 'Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Generation] The 3 Most Important Content Marketing Questions CEOs Should Ask
    And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. Your company has marketing people (and a marketing agency ) who can mount a content marketing effort to help transform your lead generation efforts. Leads generated. These three questions will have the greatest impact.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Generation] Eight Rules for Lead Generation Events
    This is a lead generation exercise, not a charity event, so audience matters. Psssst, Trade Shows Suck at Lead Generation. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. These guys managed to violate all of the rules I subsequently made up for events like these.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How to Structure a Marketing Team of Any Size
    In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Generation] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. 'Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable. Epic copywriters get you results – ROI. Image source.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] Database Marketing, Going Back to Basics for the New Year
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips Sales and Marketing Tips target market marketing targeted marketing Now we have to figure out how to best tag this list so we can do some analysis on what we’re working with. Everyone on our list is getting a message in the New Year.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] Spinning stories for superior sales
    The stories are how this important information gets passed down from generation to generation. . 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. Your own experiences in school probably back this up.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Demand Generation Trending 'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? What about the time that arrogant sales person walked up to your desk and asked you to make him copies of his proposal?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] The Fast Growing Influence of the Social Media Ambassador
    With traditional marketing failing to reach customers and make an impact, marketing agencies, and public relations began to appeal to influencers and ambassadors, hoping to generate word-of-mouth and get […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Submissions - How many total leads did each CTA ultimately generate? In this test, the slide-in CTA had a 192% higher CTR and generated 27% more submissions -- mission accomplished. increase in leads generated. The result? Spoiler: It did.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] What’s Missing in Your Content Strategy? 10 Things!
    The more  landing pages and offers you create , the more leads you’ll generate. 'There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance. Your published content is assets.
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] How to Use Data to Make Your Video Marketing More Strategic
    Unleash the power of video analytics this Thursday, November 20th in a data-driven webinar with Kristen Connell, Director of Digital Marketing at Deltek; Amanda Batista, Content Marketing Manager at Oracle; and our own Joe Gelata, Director of Demand Generation at Vidyard. The magic lies in what you do with that data once you’ve collected it.
  • VIRALLY BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] What does my little pony have to do with marketing
    It gives us great pleasure to see someone really get it right with our service and generate a ton of leads and adding value to there audience with amazing content. 'Do you know who your audience is? With so much of the buying process taking place on-line its not always apparent exactly who we are talking too. CONTENT MARKETING Landing Pages
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Your total addressable market is 62 companies.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] B2B Marketing: What Story Will You Tell?
    Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. 'In B2B marketing, we have several goals. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what''s the best story to tell?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] 20 Tools We are Thankful for as B2B Online Marketers
    Why We Are Thankful:  The reports that RescueTime generates can be valuable to our team when determining where we could better optimize our time and gives a clear understanding of where the majority of time (and with what projects) is being spent. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels. What Is It?:  Basecamp.
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] A Call for Marketing Enablement
    'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of  their unique approach to Demand Generation. When asked “How Effective Are Your Demand Generation Programs at Achieving Your Primary Goals”? Only 2.8%
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] 9 Steps to Highly Productive B2B Lead Generation
    'The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. Lead Generation
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] Setting Goals: Should You Even Bother?
    He does warn not to generate elaborate, unrealistic fantasies here -- if your goal is to lose 10 pounds, refrain from taking the mental leap to quitting your job to become a supermodel. 'I''m a big planner. like to think of all the things I want to do -- this month, this year, eventually -- and figure out how to make them happen. Fair enough.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] Understanding Cookies Part 2: A Guide for Marketers
    Download   this toolkit   to find out how to generate sales leads through your website, read online body language, and track key performance indicators. 'Digital marketers are also online consumers, and most of us understand how cookies work. Or at least, we know that they work , without worrying too much about the how.) Here’s ours.).
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] 13 Beautiful New Ebook Templates [Free Download]
    'Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The post Which channels work for B2B lead generation? Buyer behavior Content strategy Thought leadership email marketing lead generation
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. marketing data Lead Generation That’s right -- smartphones aren’t just mini computers. Why the disconnect?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    'The Business Marketing Association is coming to Tampa Bay  soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Paul Dunay. This is awesome news for companies in the Tampa/St.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] 10 Powerful Blogging Hacks for the Efficient Marketer
    Here''s how that works: Let''s say you''re a unicorn breeder and you''re using your blog to generate leads. 'When I first started to blog for a living, I found it hard. Like, really hard. always felt like I had writer''s block. It took me forever to write my first article that was over 1,000 words. Thanks, guys.). Blogging Content Creation
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Generating leads is a critical part of a prospect''s journey to becoming a customer, and it falls in the second stage of the larger inbound marketing methodology , which you can see below. Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads. Learn more about lead generation here.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] 4 Simple Steps to Finding Perfect Freelance Writers
    What are your goals – website traffic, lead generation, sales, thought leadership?  'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. This is where freelance writers come in handy. They’re writers. The perfect writer is flexible. He is reliable. Find Your Writer.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] Should You Gate Your Content? Answer These Questions To Find Out.
    'Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Lead Generation Content Marketing SEO Optimization Fantastic! Now that you, Ms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    By acknowledging the specific questions manufacturers are asking (i.e., “What can we do to train younger workers as the older generation retires?” 'I’m not a huge fan of Hemingway. I Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting. what’s not written on the page).
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] What Defines a Qualified Phone Lead and Where Should It Go?
    Call tracking enables you to pinpoint which ads, search keywords, content, and campaigns are generating phone calls, opportunities, and revenue, and which are not. 'Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. Do you have multiple stores or offices?
  • ANNUITAS  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] B2BCamp and the Evolution of the “Unconference”
    'As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Blog Adam Needles B2BCamp Demand Generation Kevin O''Malley marketing automation
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 11, 2014
    [Generation] One Company I Never Want to Hear from Again Ever
    For a very short amount of time, Jeff worked for a demand generation agency in Atlanta. B2B marketing | Sales lead generation | Consultant | Speaker | Educator | Outside director | @RuthPStevens. Please vote for Jeff Ogden of Find New Customers for the 2014  SLMA marketing award. Thank you, all soldiers and especially Rolfe.
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