How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. Try adding a YouTube channel to your social media arsenal. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization.
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