SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. Selling to B2B companies is not only about working hard. Overcome the Call Reluctance. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. How To Get Past The Gatekeeper 1. Keep reading! Free Trial 2.

B2B Sales 100

B2B Sales B2B Cold Calling Zoominfo 100

Only B2B

MAY 19, 2022

Working your way up to the decision-maker is rarely successful. The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. Don’t be afraid to start with the C-suite. or after 5:00 p.m.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

DiscoverOrg

APRIL 12, 2017

Exceeding the recommended oil change interval doesn’t kill your engine all at once, but fuel efficiency gradually declines, the engine works harder, gets hotter and eventually warps and wears out. Utilizing identical call scripts, agents worked both lists, rotating every 2 hours. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. To gain access to the C-suite, sometimes you need to pay to play. Leverage trigger events.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Did you know that you’re likely to make 4-6 times as many connections when you’re working with direct-dial phone numbers than without? Leverage trigger events.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). So I’m working on an initiative for [lead’s industry] to improve their [industry-specific goal]. I work with clients in [lead’s industry] to address their [industry-specific challenge]. Even if you have a successful cold call script, the work doesn’t end there.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Marketing Insider Group

AUGUST 21, 2023

The logical next step for CX teams is to deploy chatbots as frontline problem-solvers for customers with relatively simple queries instead of just the standard website “greeters” or phone menu gatekeepers. The post 5 Ways to Revolutionize Your CX Strategy with AI appeared first on Marketing Insider Group.

Marketing AI 200

Marketing AI Marketing & Strategy Top of Funnel Resource Management 200

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Our software is specifically designed to notify you when finance managers forget to bill clients after a work order is fulfilled.

Cold Calling 240

Cold Calling Work Management Zoominfo B2B Sales 240

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. It’s fascinating really.

Social Media 118

Social Media Work Management Media Trust Marketing 118

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. Webbiquity: What inspired you to work on a solution to this particular problem? TM: Work on a problem you are attached to. The Company. Year founded: 2019.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. If you want access to a base of active, engaged, vocal prospects who work at businesses that fit your ideal customer profile, seek out these kinds of online destinations — but if you're interested in pursuing this lane, be sure to study up. Learn how to communicate with gatekeepers.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Metadata

NOVEMBER 1, 2023

Being human works and B2B marketing doesn’t have to be boring. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. That’s a tall order, but it grows considerably when you add the additional parties that play a part in the purchase decision: influencers and gatekeepers. perform best?

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Enterprise Management B2B Marketing 52

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Did you know that you’re likely to make 4-6 times as many connections when you’re working with direct-dial phone numbers than without? Leverage trigger events.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Hubspot

DECEMBER 22, 2017

1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.

Allocation 99

Allocation Work Management Marketing Management Marketing Prospects 99

Salesforce Marketing Cloud

MAY 4, 2022

Internships are the gatekeepers to experience 2. Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together. We need to nurture a more diverse ecosystem of talent that reflects the communities in which we live and work. million jobs by 2026.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Being a director is an exciting position.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened. They do not fear appearing out-of-touch or old fashioned.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Zoominfo

APRIL 20, 2020

Work smarter, and harder (and together). — Work smarter: Focus your efforts where they will make the most impact. Work with your product and finance teams to create freemium or discounted offers to generate more business. Work harder: Increase activity to expand your reach. Yes, I said “and.” Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Martech

APRIL 15, 2022

“While Apple’s changes make tracking individual users more difficult, they motivate a counter-movement, and reinforce existing market power of gatekeeper companies with access to large troves of first-party data,” they state in their paper. That’s why Apple and Google (and others) have been working to protect personal information.

Privacy Protection 93

Privacy Protection Privacy Cost Ad Frequency 93

LeanData

OCTOBER 6, 2022

It’s not uncommon for RevTech buyers to add new technology to their stack only to find it didn’t work as promised. Don’t make the sales team gatekeepers of information your buyers want. . #2 And the sad truth is: it’s some bad apple tech sellers’ fault. Sources of RevTech Buyer Mistrust. 2 Offer access to your platform pre-purchase.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Sprout Social

APRIL 20, 2023

Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Even if you have to hire an outside expert to help you vet your candidates, that’s still better than making an uninformed choice and hoping it works out. (By You direct the work, and get to say what is acceptable.

Paid Social Agency 123

Paid Social Agency Paid Search Agency Social Media Ad Agencies 123

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up. That’s usually a good sign, especially when you’re working on a slow-moving deal,” said Mudawar. “If See how it works

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

InsightSquared

SEPTEMBER 13, 2018

As more businesses are transitioning to Salesforce Lightning, administrators are increasingly becoming the gatekeepers to their organization’s adoption to Salesforce Lightning. Throughout your Salesforce journey, it’s important to get into the inner workings of Salesforce. Lightning Change Management for Admins.

Training 174

Training Startups Planning User-Generated Content 174

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Though it can work equally well for business or consumer marketing, early customers have been primarily small marketing teams, agencies, and freelancers who are working with a number of different B2B clients.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

JUNE 20, 2017

Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign. On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Combined, this can shorten the sales cycle by nearly 50%.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. What do you do? Contact us today to schedule a personalized consultation.

Marketing Agencies 2 50

Marketing Agencies 2 Rules Cold Calling B2B Sales 50

Litmus

FEBRUARY 6, 2023

Like most who first get into email, I couldn’t understand why certain things didn’t work in email and I desperately wanted to understand it so I could wrap my head around it better and ultimately do better work. Also, there’s something special about folks that work in email—it’s tough! And underappreciated sometimes.

Communities 83

Communities Work Management Thought Leadership Design 83

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

DiscoverOrg

OCTOBER 4, 2016

One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. ISPs and email providers are the gatekeepers, and they’re employing increasingly sophisticated algorithms to ensure their users are only getting the email they want.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Anytime your organization is working through a significant email marketing mistake, it’s worth reviewing what went wrong and determining whether any changes in your process are needed. Email is so complex.

Email Marketing 103

Email Marketing Deliverability Public Relations Landing Pages 103

Marketing Insider Group

MARCH 16, 2023

Even “the little guys” can be great when they put their best foot forward and work toward their goals. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. This message is huge for building connection with customers. The result? People trust them more.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Webbiquity

FEBRUARY 23, 2021

Many of the company’s consultants, and even its sales and marketing team are former CPAs and business analysts, people who have worked in the industry (including former clients) who are now looking to help drive more change in more companies. eCapital also frequently works with colleges and universities. The Inspiration.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316