Marketing Insider Group

MARCH 16, 2023

Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about. The result? People trust them more.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Litmus

FEBRUARY 6, 2023

Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping.

Communities 83

Communities Work Management Thought Leadership Design 83

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. That’s where Messina was inspired to repurpose it on Twitter. How to use hashtags on Twitter. Hashtags are baked into Twitter’s DNA.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. The Founder Interview Series #27: Payman Taei, Visme.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

SEPTEMBER 29, 2020

You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. They are going to use your product / solution. Getting and using their feedback is vital to the success of your startup and business. Previous Posts in This Series.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

ViewPoint

APRIL 3, 2014

Even with whisper-light computing power and immediate, 140-character Twitter posts, we are a face-to-face species, one that thrives on interpersonal communication and being in the presence of like-minded individuals working together for a common goal. So how do you get past their gatekeepers and into the conference room?

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Buffer

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Only B2B

MARCH 23, 2022

Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients. Finding the straight path that links directly to the lead while bypassing the gatekeeper is suggested. A cold email is an initial email sent to recipients without any prior contact in order to initiate a business dialogue.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Webbiquity

APRIL 6, 2021

You can find us on any social channel @joinkinetic whether it’s LinkedIn , Twitter , or Instagram. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. And if you ever have questions, you can email us at support@joinkinetic.com. Previous Posts in This Series.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

FEBRUARY 23, 2021

It would be great to see some new faces at those virtual roundtables, or on LinkedIn or Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Previous Posts in This Series. The Entrepreneur Interview Series #2: Scott Burns, Structural. The Founder Interview Series #27: Payman Taei, Visme.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Hubspot

AUGUST 11, 2019

In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. Join or contribute to Twitter chats. The right prospecting strategies can earn you better, more qualified B2B leads. Want to hear more? ”.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. Twitter: Tweet.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. Tell us on LinkedIn , Facebook , or Twitter. Although there has been controversy surrounding privacy, the reality is that Facebook provides too large of a user base and opportunity for businesses to ignore. Leah Logan, VP of Media Products at Inmar, exclusively to MarTech Advisor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Those people may receive media training, presentation and speaking training, etc. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

JULY 23, 2018

If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. Once you find this company's newest marketing manager, build rapport by commenting on their LinkedIn posts or engaging with them on Twitter. Create a search alert.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Biznology

APRIL 23, 2012

Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. It included a simple blog on Tumblr, a Facebook page, and a Twitter stream.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

NuSpark Consulting

JUNE 8, 2013

Dial a phone and make friends with a gatekeeper. Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend. If you’re really into Twitter, you be enamored by this Twitter management tool. Need a radio station in Miami?-

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Budget Programs 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). You’re the company gatekeeper for what is approved to be said or published. This is how you feel when a press release has a spelling error or a missing punctuation mark: 10.

PR 48

PR Work Management Thought Leadership Press 48

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Parse.ly

APRIL 6, 2020

We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. on Twitter. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than relying exclusively on advertising revenue.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Hubspot

MARCH 28, 2018

Twitter Has Officially Banned Cryptocurrency Ads. Following rumors it might join its counterparts at Facebook and Google, Twitter has officially banned ads pertaining to cryptocurrency. According to Reuters , the new policies will prohibit ads pertaining to both cryptocurrency sales, as well as initial coin offerings (ICO).

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . And not everyone has all their main social accounts connected, most just have LinkedIn and Twitter. I’ll come in here and update periodically. Let’s do some simple math.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

EveryoneSocial

APRIL 5, 2022

In fact, they’re really the gatekeepers of support in any organization. Twitter followers , and his approach to social media was professional, but also fun and personal. And let’s be real: Executives want to be recognized as successful and important. John has 5.9M He’d post about 5G rollout, a new partnership, etc.,

Lead Scoring 56

Lead Scoring Lead Ranking Paid Search Agency Mobile Marketing 56

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hinge Marketing

APRIL 2, 2014

It presents an amazing opportunity to be the gatekeeper of your industry’s advancements and challenges to the rest of the world (including lots of potential customers). Google+ and Twitter are great ways to make quick connections and share with other industry leaders. On Twitter or LinkedIn? Again, you get it.

Social Media 48

Social Media Media Bandwidth Linkedin 48

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. The best part about LinkedIn is you’re able to bypass gatekeepers. That’s three times higher than Twitter or Facebook. Job hunting. Lead generation.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Create a list of top priority prospects on Twitter to more easily track trigger events and streamline the research process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Social media can help people share the “remarkable expectation-beating experiences” they have with your company.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. A look at Diego’s Twitter feed showed that he followed only a handful of people—all Golden State Warriors players. But he also needed a hook.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

JUNE 12, 2012

Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. It is more readily available, simpler and usually more revealing.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

NuSpark Consulting

OCTOBER 28, 2011

Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook. No more waiting for the fickle media gatekeepers to get the word out. Once you’ve powered up your blog and visitors are pouring in from Google, Twitter, LinkedIn, Facebook and more, you can make some money off advertising.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100