Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. If the video belongs to someone else, look for it on Facebook and share it from the original owner’s upload,” Stelzner writes. ” writes Joy Gendusa, marketing keynote speaker, founder, and CEO of PostcardMania. Facebook may still have some value,” he writes.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

FEBRUARY 23, 2021

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. We write a newsletter, and we typically have two to four events each month.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Can I use the same template for each edition, or should I just write text-only emails? Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. You send an email. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Hubspot

JUNE 20, 2018

Asking for gatekeepers’ assistance up front can prevent a hang-up later. can help you reduce your HR spend by 50%. Note that I didn’t write “using a script.” How to fix : Mispronunciation is the number one reason prospects hang up on reps , and it’s impossible to recover from. Being overly familiar. Business Inc. What happened?

Rules 97

Rules Click Rate Impressions Training 97

Parse.ly

AUGUST 25, 2022

They are gatekeepers who serve as a dedicated data-producing function for larger teams of end-users, like a newsroom. beat in areas like tracking search terms and ad spend. For example, this morning I’m writing reports for department heads about audience patterns over the past week. Whatever you decide, put it in writing.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sales Engine

OCTOBER 16, 2015

Publishers spend a lot of time thinking about the best placements for articles, not only to improve the reader experience but also to ensure they see the advertisements. It’s because they used to be the gatekeepers of the information compiled about their subscribers. Good writing and pithy headlines are the key to success.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Zoominfo

JANUARY 29, 2018

You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. We can’t seem to put our finger on them, most likely because they are still writing a long future. Continue reading. age demographic at 75.4

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. But to crush cold email outreach, you have to do it right.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

TrustRadius Marketing

OCTOBER 21, 2022

If the software itself is cloud-based with smooth ease of use then you’re likely to spend more time on training and transferring employee data. The software’s functionality can really affect how much you end up spending in the long run. When you gather your team to watch, you can write down capabilities and rank them.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Marketing Insider Group

AUGUST 31, 2020

Sales teams aren’t information gatekeepers anymore. Buyers spend 45% of the journey researching independently and only 17% meeting with potential suppliers. Gatekeeping information and publishing content for its own sake don’t do you any favors. 42% hold managerial positions. 21% have vice president or C-level roles.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Hubspot

JULY 10, 2019

Write enticing subject lines. We recommend spending almost as much time on your email subject lines as you do on the emails themselves. Spend more time connecting with your followers with our time-saving suite of social tools. B2B Email Marketing Best Practices. Over 80% of buyers visit a website before making a purchase.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

EveryoneSocial

DECEMBER 17, 2020

While my team and I might be the marketing owners and gatekeepers, it’s cool to share what we are working on with everyone. Although we all don’t spend much time worrying about competitors, it’s nice to have some content streams to stay up to date. Not too shabby, right? Transparency about what our marketing team is up to.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

NuSpark Consulting

OCTOBER 28, 2011

And you don’t have to write long copy. You won’t have to write as much on those—let the video do the talking. . No more waiting for the fickle media gatekeepers to get the word out. If you use keywords in your titles and first paragraphs, as well as in tags, you’ll get better results. Short (around 300-400 words) is good.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Customer Experience Matrix

JANUARY 12, 2018

Some people might like their car to engage in witty banter, but those with human friends would probably rather talk with them by phone or spend their ride quietly. But if you can buy stock in a jingle-writing company, do it. A brisk “yes, ma'am” and confirmation that the car understood the instructions correctly should usually suffice.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Hinge Marketing

APRIL 7, 2014

She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. ” A major difference between Staci and other attorneys is that she spends time networking in the fashion world, rather than the legal world. “That’s where my clients are.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Class Merchandising 48

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Experienced salespeople can expect to spend 7.5 Goal: Get to a connect. Goal: Schedule next meeting.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

chiefmartech

AUGUST 11, 2018

But raise your hand if you’ve ever had your own tale of woe dealing with one of these robotic customer service gatekeepers. A Few Takeaways to Avoid “Bad Blood” A couple of weeks later, I found myself reflecting on this experience and decided to write this post. Thought so. I read it out. Forget the phone.

Automation 53

Automation Order Work Management Press 53

Online Marketing Institute

OCTOBER 31, 2010

And the more time you spend online, the more likely you are to suffer relapses. 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools. But I need to stay on top of emerging trends,” I hear you say.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Sword and the Script | B2B

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

ConvertKit

AUGUST 31, 2020

And he didn’t just focus on gatekeepers – he focused on potential fans and using the internet. But it wasn’t long before Ryan started writing music again, this time with an old friend from high school. They were hoping to write music for TV. Instead of taking it personally, he saw them all as a kind of numbers game.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

DiscoverOrg

MAY 30, 2017

Let’s take a very poor example of communicating a problem: “Joe, your sales reps are spending too much time researching their prospects.” “They spend all of this time in prospect research, just to spend a few, short minutes on the phone. The first is making the problem vivid.

Lead Scoring 168

Lead Scoring Lead Ranking Video Marketing Work Management 168

Tomorrow People

SEPTEMBER 27, 2022

Gatekeeper: Stops your product from being approved. Write down your research objectives and think about you’re specifically trying to achieve. If your product can solve or ease any of these problems, write them down. The spending power of your target customers (or their businesses). Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Write down your research objectives and think about you’re specifically trying to achieve. If your product can solve or ease any of these problems, write them down. Create a research brief Start by creating a research brief. Create a table with rows for all your personas. If you set your prices too high, you’ll struggle to sell.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Varicent

SEPTEMBER 7, 2017

We then collaborate with them to write articles to address those challenges, whether or not those challenges have anything to do with our offering. Gatekeeping Today, buyer journeys are long and complex, and typically involve multiple stakeholders. That last part is key. But that’s not at all the case.

Sales Management 49

Sales Management Top of Funnel Sales Qualified Leads Long Tail Marketing 49

Hubspot

AUGUST 23, 2023

They must include a compelling subject line and engaging message all within a skimmable length — but writing cold emails is not always as easy as it sounds. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. Write copy that feels personal and natural to the reader.

Template 51

Template Marketing Budget Work Management Enterprise Management 51

Hubspot

JUNE 1, 2012

4) Writing a Vague Subject Line. After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

ClearVoice

FEBRUARY 14, 2019

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. The beginning — a winding road to wine writing. From there, while marketing and events were my primary focus, I also began writing regularly for the magazine. I can’t recollect.

Blogger 76

Blogger Planning Work Management Paid Search Agency 76

Hubspot

DECEMBER 29, 2016

At the end of the day, it's your responsibility to serve as the gatekeeper of your agency's services. If they don’t understand agency math -- or how you spend your AGI -- then how are they supposed to know when to say "yes" or "no" to a client request? Scope Creep Starts with Vague Proposal Documents.

Marketing Proposals 71

Marketing Proposals Advertising Agencies Paid Search Agency Ad Agencies 71

Webbiquity

JULY 26, 2010

I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Writing persuasive ad copy. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost. Yet TikTok is a true social media powerhouse when it comes to media consumption, with users spending 19.6 2) Voy Media.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Hubspot

JULY 13, 2018

Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Writing a creative subject line is no small feat, so we've compiled compelling sales email subject lines for a variety of situations. HBO Go password?".

Work Management 101

Work Management Marketing Prospects Creativity Marketing Management 101

Biznology

JANUARY 7, 2014

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. 2) Only start a blog if you love writing and have something to say: Here’s secret number 1 about blogging: blogs don’t write themselves. Guess what: lots of writing.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Content4Demand

JANUARY 31, 2023

Some of the gatekeepers, if they’re worried about the money—it’s not that they’re not willing to spend money, they just need to see that the ROI is there, and they’re not willing to back off until they have that broader story told. And that may change depending on which role they’re playing.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Hubspot

MAY 1, 2012

So how do you write a great marketing email? Writing a Compelling Email Subject Line. Writing a Compelling Email Subject Line. Part of writing effective email copy is nailing the subject line. Write a subject line that is clear first, catchy second. Writing a Compelling Email Message. click-through rate.

Godaddy 28

Godaddy Click Rate Open Rate Copywriting 28

Directive Agency

JUNE 18, 2019

Blake Emal : What’s the key difference between if you’re writing a post or just a comment on LinkedIn versus a Facebook group, or maybe you’re writing an article or preparing a presentation, like a speech? I think the first reason is that on some level, whether we admit it or not, everybody thinks that they can write.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : What’s the key difference between if you’re writing a post or just a comment on LinkedIn versus a Facebook group, or maybe you’re writing an article or preparing a presentation, like a speech? I think the first reason is that on some level, whether we admit it or not, everybody thinks that they can write.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40