Remove gatekeeper
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Adobe Experience Cloud Blog

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Social media can help people share the “remarkable expectation-beating experiences” they have with your company.