Zoominfo

JULY 18, 2022

You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them. They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Are they companies offering alternative products?

Planning 65

Planning Marketing Plans Product Ad Building 65

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Bypass gatekeepers. How many calls can you make in a day?

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Only B2B

MAY 13, 2022

This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service. Finally, if your product or service will be used by several departments, it’s likely that their level-C leaders would want to be involved. Preparedness is critical. Tell and show.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Today’s buyers are overwhelmed with similar products and services. Position your product or service as an urgent need or else your prospect will continue to put off buying. N – Be invaluable. A – Always align. Leverage trigger events.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Today’s buyers are overwhelmed with similar products and services. Position your product or service as an urgent need or else your prospect will continue to put off buying.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. Convincing them to pass you along, on the other hand, takes as much time as convincing the decision-maker to learn more about your product or service. No more feeling like they’re wasting their time on wrong numbers or gatekeepers.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Today’s buyers are overwhelmed with similar products and services. Every step of the buying process should be easy. N – Be invaluable.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Only B2B

MAY 19, 2022

The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. Conclusion: Appointment setters may use these tips to be more productive, communicate better with prospects, and schedule more appointments.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Marketing Insider Group

AUGUST 21, 2023

The logical next step for CX teams is to deploy chatbots as frontline problem-solvers for customers with relatively simple queries instead of just the standard website “greeters” or phone menu gatekeepers. It encompasses every point of customer contact, from the very first introduction to your brand to the 10th repeat sale.

Marketing AI 194

Marketing AI Marketing & Strategy Top of Funnel Resource Management 194

Zoominfo

FEBRUARY 17, 2021

As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do How does your product or service fit into their operation?) Anticipate gatekeepers (the jaded call operators). And be prepared to answer the tough question: “How did you get my contact information?”. Do Not Call List”.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Where does your product or service that you’re selling exactly fit into their operation? I’m calling to see if I could reduce production costs for your startup after working with [company] to reduce theirs.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

SalesIntel

SEPTEMBER 21, 2023

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Metadata

NOVEMBER 1, 2023

And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. While SAP offers solutions for small to medium-sized businesses (SMBs), its flagship products are made for enterprise companies due to their complexity, implementation requirements, and related costs. Think the product’s end-user.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Webbiquity

DECEMBER 8, 2020

Most live event production platforms have this capability built in. The Product. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Hubspot

OCTOBER 26, 2022

It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. Learn how to communicate with gatekeepers. But what is B2B prospecting? Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Present your value proposition as a solution to their challenges, rather than a mere product or service. Dealing with Gatekeepers and Reaching Decision Makers Gatekeepers can be formidable obstacles.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Martech

JANUARY 12, 2022

Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable? Reassure: Communicate that the product or service will be back up soon. Stop gatekeeping, make it easier for people to share.” Luckily, they also begin with “R” for easy recall.

SMS 88

SMS Digital Marketing Funnels Top of Funnel Transparency 88

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Today’s buyers are overwhelmed with similar products and services. Position your product or service as an urgent need or else your prospect will continue to put off buying.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Heinz Marketing

JANUARY 18, 2020

Productivity Tips for Modern Sellers in 2020. A look at some ways sellers can be more productive this year. Learn How to Get the Gatekeeper on Your Side. Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard? Five ways to put the human touch back into B2B marketing.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. Get the daily newsletter digital marketers rely on.

Act-On 89

Act-On Effectiveness Marketing Management Marketing Proposals 89

SalesGrape

DECEMBER 3, 2023

When targeting healthcare leads within the NHS market specifically, it’s crucial to highlight how your product or service can address their unique needs while aligning with regulatory requirements. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Find the Exact Prospect Data You Need.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. These signals take many forms — verbal commitments in sales calls, emailed questions about product features, or smiles and nods during negotiation — and can surface at any point in the sales process.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

LeanData

OCTOBER 6, 2022

As a result, RevTech buyers are constantly on the hunt to determine product truth from product promises. . Building trust involves helping customers identify product truth, pre-purchase. Don’t make the sales team gatekeepers of information your buyers want. . #2 You know who you are. . Build Trust into the Buying Journey.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. The result? People trust them more.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Zoominfo

APRIL 20, 2020

Segment your marketing and sales efforts to focus on industries that demonstrate performing during the pandemic, and identify outliers by using indicators such as growth rates, product launches, funding rounds, and deeper insights (specific department sizes, technographic installations, org charts, etc). Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Seeing higher sales productivity and ROI. If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Seeing higher sales productivity and ROI. If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

NOVEMBER 16, 2021

The Product. I was working on marketing tech products there that exposed me to the world of marketing, at least from the software side. We’ve had a couple of different versions of our products, and I’ve tried different channels from pay-per-click ads on Facebook, Reddit, Quora, LinkedIn, and Google search ads.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Biznology

SEPTEMBER 29, 2016

Brands act as filters or gatekeepers for consumers who need the articulation of a simple promise and someone or something to cut down on the avalanche of contextual content we’re tempted to sift through. Do we expect the consumers of product driven content to evaluate ethics and objectivity?

Branding 80

Branding Brand Identity B to B Ad Exchange 80

Webbiquity

APRIL 6, 2021

The Product. Making productive connections with relevant professionals can be a heavy lift. In February, we launched via Product Hunt. The number one hunter there, Chris Messina , hunted our product and that also helped quite a bit. Here’s the story of Kris Eul and Kinetic. I think that’s a big thing.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Webbiquity

DECEMBER 7, 2021

The Product. I started building data products for business leaders. So for us, it’s about how we can leverage existing networks, communities of users of different products, and come out with a limited, carefully scoped version of our platform that could fix some of the failings and shortcomings in that specific product.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

SEPTEMBER 29, 2020

New platforms have been introduced, and mature products updated and enhanced. The Product. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Launch. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Can we validate product-market fit and that people will pay for this?” We had peers in the industry who would be great customers for a product like this.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Turn panic into productivity. Email marketing mistakes happen to the best of us. Whether you’ve made one recently—or dread the thought of it happening—it’s important to remember that you’re not alone.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101