Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Every step of the buying process should be easy. If the decision-making and adoption processes are simple, you’ll be more successful. N – Be invaluable. Today’s buyers are overwhelmed with similar products and services.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Marketing Insider Group

AUGUST 21, 2023

AI will make people more efficient, effective, and just plain good at what they do without removing them from the decision process. Leverage AI Tools for Quality Assurance Quality assurance (QA) grading can be a complex, time-consuming process for CX teams, especially if teams are still using spreadsheets.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

DiscoverOrg

APRIL 12, 2017

Exceeding the recommended oil change interval doesn’t kill your engine all at once, but fuel efficiency gradually declines, the engine works harder, gets hotter and eventually warps and wears out. Utilizing identical call scripts, agents worked both lists, rotating every 2 hours. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Only B2B

MAY 19, 2022

Working your way up to the decision-maker is rarely successful. The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. Don’t be afraid to start with the C-suite. or after 5:00 p.m.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Every step of the buying process should be easy. If the decision-making and adoption processes are simple, you’ll be more successful.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Our software is specifically designed to notify you when finance managers forget to bill clients after a work order is fulfilled.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. It’s fascinating really.

Social Media 119

Social Media Work Management Media Trust Marketing 119

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Metadata

NOVEMBER 1, 2023

Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. Being human works and B2B marketing doesn’t have to be boring. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. paint a pretty clear picture.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Every step of the buying process should be easy. If the decision-making and adoption processes are simple, you’ll be more successful. N– Be invaluable.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Zoominfo

AUGUST 26, 2020

We offer solutions to discover, organize, and implement priceless insights for your cold calling process. Location – the closer, the better for meetups Relationships with other companies – “Hello, I’ve worked with your partner [insert company], would you be interested in our services as well?” Website Insight Tracking.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Hubspot

DECEMBER 22, 2017

1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.

Allocation 99

Allocation Work Management Marketing Management Marketing Prospects 99

InsightSquared

SEPTEMBER 13, 2018

Discussing how to align processes and technologies, and how to prioritize sales, marketing and business ops resources will be helpful to strategically grow your business. Automate a Business Process with Point and Click Tools. Process Builder is a staple in an admin’s tool belt. Empower Your Admin and Supercharge Your Business.

Training 174

Training Startups Planning User-Generated Content 174

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

These signals take many forms — verbal commitments in sales calls, emailed questions about product features, or smiles and nods during negotiation — and can surface at any point in the sales process. Key stakeholders speed up the buying process “Is the company or prospect expediting timelines and turning things around faster?

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Tom: What inspired you to work on or tackle this particular problem? The Launch.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign. Easy Personalization.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

LeanData

OCTOBER 6, 2022

It’s not uncommon for RevTech buyers to add new technology to their stack only to find it didn’t work as promised. An educated buyer paired with a less educated seller often taints the experience very early in the process. Don’t make the sales team gatekeepers of information your buyers want. . #2

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened. They do not fear appearing out-of-touch or old fashioned.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

DiscoverOrg

OCTOBER 4, 2016

One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. ISPs and email providers are the gatekeepers, and they’re employing increasingly sophisticated algorithms to ensure their users are only getting the email they want. Your Best Practices Are Behind the Times.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

SnapApp

OCTOBER 13, 2016

You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. We worked with marketing teams to produce visual content for hundreds of projects and campaigns. Separate the Review and Approval Process.

Process 48

Process Work Management Creativity Marketing Management 48

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Webbiquity

DECEMBER 7, 2021

Last year was weird because of COVID, but this year they did it hybrid and I think it worked. They can’t reason over elements like events, cause and effect, or processes.” Tom: What inspired you to work on this particular problem? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

FEBRUARY 23, 2021

That often means revamping or creating innovative business processes using leading edge technologies. Many of the company’s consultants, and even its sales and marketing team are former CPAs and business analysts, people who have worked in the industry (including former clients) who are now looking to help drive more change in more companies.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Anytime your organization is working through a significant email marketing mistake, it’s worth reviewing what went wrong and determining whether any changes in your process are needed.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Webbiquity

MAY 4, 2021

It was often effective, but also an inefficient, time-consuming, exhausting manual process. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Tom: What inspired you to work on a solution to this particular problem? The Inspiration.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Buffer

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. In short, sales and marketing need to take joint responsibility for guiding the buying process. Then I worked at several other firms. Martin: Three things.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Anticipate gatekeepers (the jaded call operators). Chat for as long as it’s comfortable, then position:] So I’m working on an initiative for [lead’s industry] to improve their [industry-specific goal].

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Our software is specifically designed to notify you when finance managers forget to bill clients after a work order is fulfilled.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Hubspot

AUGUST 10, 2020

A salesperson’s definition of success is often influenced by the environment they work in, the greater goals of their organization, and their own personal drives and tendencies. First and foremost, you must have a clear insight into how sales work. To work in sales, excellent communication skills are a must. What does that mean?

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Zoominfo

AUGUST 26, 2020

We offer solutions to discover, organize, and implement priceless insights for your cold calling process. Location – the closer, the better for meetups Relationships with other companies – “Hello, I’ve worked with your partner [insert company], would you be interested in our services as well?” Does this also sound like you?”

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

SmartBug Media

MAY 22, 2020

Marketo simplifies the process with dynamic features. The process of building out your nurturing programs is seamless, with no need for a lot of experience on the Marketo platform. I like to set up a gatekeeper so the prospects must flow through specific requirements before being added to the email program. Happy marketing!

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104