Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through. Work together: Staying connected in a remote world.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. Learn how to communicate with gatekeepers. In many cases, you have to work past an intermediary known as a gatekeeper — a company representative that essentially intercepts your call before it can be passed on to the higher-up you're after. Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. New Dilemmas For Marketers. Requiring marketers to thus become more precise.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Litmus

FEBRUARY 6, 2023

I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. There was definitely a sense of gatekeeping that was really intimidating to me, whereas the email community was so much more open because we were all just trying to figure it out together.

Communities 82

Communities Work Management Thought Leadership Design 82

Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. Make sure your agenda is 100% educational and devoid of self-serving slide presentations. Squarely address and promote the “What’s in this for me?” factor in your webinar content.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Tomorrow People

FEBRUARY 27, 2013

Presenting the solution and closing. But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

Presenting the solution and closing. But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Webbiquity

NOVEMBER 16, 2021

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. The Founder Interview Series #27: Payman Taei, Visme.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Navigate the Channel

NOVEMBER 30, 2017

Make sure that your representatives know how to think on their feet and present a personable voice over the phone. If you are cold calling, then your representatives will likely run across gatekeepers rather than decision-makers. These gatekeepers should not be trampled over, as many of them actually help executives make decisions.

B2B Sales 56

B2B Sales B2B Marketing Cold Calling Blast Campaigns 56

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. LinkedIn’s process for uploading videos is not seamless, and they gatekeep who can go live on the platform. LinkedIn videos get 3x more engagement than text posts.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Craftmanship

JANUARY 20, 2017

If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or an upcoming PowerPoint presentation), then you’ll need to become that hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through. Work Together Stay connected in a remote world.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

ViewPoint

APRIL 3, 2014

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. So how do you get past their gatekeepers and into the conference room? That’s our job. Relationships Still Rule in Sales. Executives are busy people.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

markempa

JULY 9, 2012

Shonka and Kosch advise beginning research with publicly available data sources: Analyst presentation and transcripts. “If Publicly held companies make analyst call information available through presentations and even call transcripts which are often available on their website.

B2B Sales 120

B2B Sales Work Management Marketing Management Lead Scoring 120

Cintell

APRIL 21, 2015

In psychology, a persona can refer to the mask or appearance one presents to the world. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. So he offered a targeted, marketing-specific value prop, along with hyper-personalized sales presentation. Or you could send them a clever BASHO email.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Vision6

MAY 6, 2021

Use your sign-up forms as the gatekeeper to locked content like webinars or whitepaper resources. Once you know what type of content you’ll be serving up, you can start thinking about how to present it in an appealing fashion. You can even take advantage of your mandatory check-ins to get customers to sign on for marketing emails.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

SalesIntel

JULY 6, 2021

Emails may go unanswered, and phone calls may be rejected by the gatekeeper. Avoid putting your efforts into the tasks that you could have spent less time on – for instance, preparing a detailed presentation for a client with a low spending ability. Placing futile calls. This rises to a stunning 147% at the VP level.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Featured products and presentations are ideal for news releases. And be sure to get extra mileage from the presentation — pitch the outline as an article idea to an editor.

PR 69

PR Paid Search Agency Companies Public Relations 69

Hubspot

AUGUST 10, 2020

For those who typically sell face-to-face, this could present unique communication challenges. During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. Willingness to Learn.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Marketing Craftmanship

JANUARY 27, 2015

If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or upcoming PowerPoint presentation), then you’ll need to become the hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.; Believe nothing at face value.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

ClearVoice

OCTOBER 20, 2019

Each week presents a conversation with an accomplished long-form wordsmith (typically a book author, though sometimes documentary filmmakers or long-form journalists) about their working/writing process. If you’re struggling to complete the middle chapters of a nonfiction manuscript, and in need of inspiration, this one’s for you.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Hubspot

MARCH 20, 2018

The Gatekeeper. We can present some use cases of other companies like yours who work with us and with Competitor X. It's important to gain the gatekeeper's trust and learn as much as you can from them -- but then you need to move on and build relationships with the people in the company who can actually choose your product/service.

Work Management 101

Work Management Sales Qualified Leads Lead Scoring Lead Ranking 101

Sword and the Script | B2B

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. Go to the sessions and workshops where customers or prospective customers are presenting. AEs manage the relationship, but they also have an individual goal for retention, cross-selling and upselling. Really dive into industry surveys.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

NuSpark Consulting

JULY 23, 2014

Professional telemarketers know how to get through all of the gatekeepers standing between them and the decision maker. This is one of the most important elements of lead generation and they have been trained to pick up on this. If that does not happen the first time, it will the next, or the next.

Telemarketing 100

Telemarketing Demand Demand Generation Agencies Demand Generation 100

ConvertKit

SEPTEMBER 14, 2020

Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. He was so grateful for his first book deals and what they did for his career, but he didn’t want to be reliant on gatekeepers to keep moving forward. But the world’s voice is loud, relentless, ever-present.

Opinions 77

Opinions Communities Creativity Television marketing 77

eDataSource

OCTOBER 2, 2019

Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . If not, DMARC includes guidance on how to handle the messages. BILLION dollars?

Conference 51

Conference Deliverability Phishing Lead Ranking 51

DiscoverOrg

FEBRUARY 12, 2016

The message I am presenting about myself (or my company and its product) and understanding of my audience (or my prospect) is represented in the packaging of my taco, aka the shell, which will ultimately reveal the tasty filling inside. If I’m entertaining a group of foodies, I might go for the blue corn tortilla. If Acme Inc.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

Bound360

MARCH 30, 2017

Especially when some decision makers, gatekeepers and influencers are unknown? Capitalize on this opportunity to present him with relevant messaging that will influence the influencer and accelerate this open opportunity through the pipeline. Here’s how web nurture works. You can’t risk serving him a generic experience.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Cross-Selling MQL 40

Sales Engine

OCTOBER 16, 2015

You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. It’s because they used to be the gatekeepers of the information compiled about their subscribers.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

eDataSource

JULY 20, 2018

Inbox optimization presents a special set of complexities, requiring expertise to measure, report, understand and manage. Managing the gatekeepers: Internet service providers (ISPs) control access to consumer inboxes. And therein lies the tale. Their methods for imposing spam filters vary by ISP and are far from transparent.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

Hubspot

AUGUST 21, 2023

Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot." Download Template Gatekeepers The best script for navigating screening conversations with administrative assistants or office managers. They'll know who you are, but they'll still be curious why you called.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This is the reality for most salespeople. Give your network a boost with PeopleMaps The answer is in PeopleMaps. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Chris Koch

NOVEMBER 12, 2010

Those people may receive media training, presentation and speaking training, etc. Gatekeeper. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company.

PR 100

PR Peer-to-peer Press Public Relations 100

Customer Experience Matrix

DECEMBER 30, 2014

In each case, expect competition to be the gatekeeper: a master coordinator that makes the final choices and, as noted above, might be able to charge access fees to everyone else. as devices become more important, consumers and companies will both be incented to ensure they’re always present.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

chiefmartech

DECEMBER 7, 2020

Presently marketers use variations of A/B testing and machine learning to experiment and optimize with real people (at some risk to an individual customer’s experience). The sophistication of these tools on top of AI-based models will continue to widen in scope, giving marketers greater understanding of larger and more diverse sets of data.

Marketing Automation Services 88

Marketing Automation Services Marketing Management Trends Multivariate analysis 88

Convince & Convert

APRIL 29, 2011

This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. Plantation Inn’s guest list once read like an issue of Who’s Who and, in the present day, Royal Plantation continues to uphold that storied standard.

Work Management 118

Work Management Fulfillment Marketing Management Youtube 118