Remove gatekeeper
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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

It lets advertisers track users to deliver customized advertising, while protecting personal information. Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. billion loss, followed by YouTube at $2.1

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

Facebook serves as a gatekeeper on that bridge. Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. “Facebook has officially surpassed YouTube as the place where people watch their videos: 47% of people watch videos on Facebook versus 41% on YouTube.

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How to grow your email list for free in 2021

ConvertKit

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. You send an email.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. I don’t know if the podcast has directly led to sales.

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What is hashtagging and how to use it effectively

Sprout Social

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. How to use hashtags on YouTube. How to use hashtags on Pinterest.