Lead Liaison

JUNE 6, 2017

Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. If you were in their position, what would happen if you received something super personal? They get the same phone calls.

Lead Liaison 52

Lead Liaison Marketing Automation Services Marketing Automation Automation 52

Only B2B

MAY 13, 2022

These questions are designed to help you set the record straight, because one of the most typical errors SDRs make is putting an equals sign between a decision-maker and a specific job description, presuming that there is only one person in control. In smaller businesses, the decision is usually made by one person. Always be courteous.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Only B2B

MAY 19, 2022

Wardlow also cautions appointment-makers against being fixated on calling the “proper person.” They may make it simpler for you to receive a call with the proper person even if you don’t call the right person the first time. The schedules of executives and gatekeepers are frequently incompatible.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. Call a switchboard and say, “Hi, I’m calling to confirm the spelling of a name for [person’s name].” No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Overcome the Call Reluctance.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Identify occurrences (e.g.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Marketing Insider Group

AUGUST 21, 2023

The logical next step for CX teams is to deploy chatbots as frontline problem-solvers for customers with relatively simple queries instead of just the standard website “greeters” or phone menu gatekeepers. These recommendations must be relevant, timely, and personalized to the extent possible. Don’t discount them.

Marketing AI 200

Marketing AI Marketing & Strategy Top of Funnel Resource Management 200

Zoominfo

FEBRUARY 17, 2021

Cold calling is different for home (and personal mobile) phones — sales reps must call from 8 am to 9 pm. And if the person you’re calling asks to be on it, you have to comply. Anticipate gatekeepers (the jaded call operators). Keep your messaging individualized and personable. Do Not Call List”.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. The journey to securing high-value meetings involves a mix of targeted prospecting, personalized communication, leveraging technology, and mastering the art of qualification.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And when their phone training wheels are taken off, reps can tailor their scripts to personalize their message using their unique voice. Cold calling scripts should be made personal.

Cold Calling 240

Cold Calling Work Management Zoominfo B2B Sales 240

Sprout Social

NOVEMBER 15, 2023

Any skepticism held against the position will naturally spill over to skepticism of the person in the role, creating a more challenging environment to build trust. Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why.

Social Media 118

Social Media Work Management Media Trust Marketing 118

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened. They open the cover and turn its pages.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Hubspot

OCTOBER 26, 2022

Personalize your outreach. Learn how to communicate with gatekeepers. It lets you give a more personal appeal to group members and establish yourself as an authority in your space. Personalize your outreach. Beyond that, try to make some kind of personal appeal to your prospect in the body of your email.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Metadata

NOVEMBER 1, 2023

You just need to wake up and realize that there’s an actual person on the other side of the screen. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. Gatekeepers: People who control access to the decision-makers, ensuring only relevant information and pitches get to them.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Enterprise Management B2B Marketing 52

SalesGrape

DECEMBER 3, 2023

Conducting thorough research on each audience segment allows telemarketers to craft personalized messages that resonate with their specific challenges or goals. This allows you to personalize follow-up communications based on their specific needs and preferences.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor? The result?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Heinz Marketing

JANUARY 18, 2020

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level. Learn How to Get the Gatekeeper on Your Side. Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard? Thanks for your thoughts, James Glover. Thanks, Alison Bensch.

Lead Ranking 62

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 62

Martech

NOVEMBER 8, 2022

Online advertising is becoming more personalized. All this serves as the fountainhead turning customer insights into personalized marketing , telling marketers: . And even what language and imagery are used based on deep insights from past purchase data, website and app visitation, time-on-site, and even our personality types.

Mobile Advertising 86

Mobile Advertising Ad Exchange Privacy Marketing Management 86

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. Data collecting doesn’t go over well with a lot of the public (who also want personalized CX, go figure). That’s why Apple and Google (and others) have been working to protect personal information. What it is. Why we care.

Privacy Protection 93

Privacy Protection Privacy Cost Ad Frequency 93

Webbiquity

JUNE 20, 2017

On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Easy Personalization. Personalization is the key to achieving these goals. Combined, this can shorten the sales cycle by nearly 50%. Not convinced? Get Started.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

LeanData

OCTOBER 6, 2022

Don’t make the sales team gatekeepers of information your buyers want. . #2 Marketing should be catered to a person and company based on where they are in the buyer journey. Consider this personalized, customer virality play easily automated through modern revenue orchestration : Customers for Life.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Tony Zambito

JANUARY 31, 2016

In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. New Dilemmas For Marketers.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

DiscoverOrg

OCTOBER 4, 2016

One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. ISPs and email providers are the gatekeepers, and they’re employing increasingly sophisticated algorithms to ensure their users are only getting the email they want.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

What to do next: Follow them back and reach out with a personal thank you within 24 hours. Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Marketing Craftmanship

MAY 13, 2020

Include the person’s or company’s name in the subject line to distinguish it from spam, for instance. Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. Less is more, if it’s well written.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 17, 2021

Cold calling is different for home (and personal mobile) phones — sales reps must call from 8 am to 9 pm. And if the person you’re calling asks to be on it, you have to comply. Anticipate gatekeepers (the jaded call operators). Keep your messaging individualized and personable. Practice your cold calling script.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

SmartBug Media

JUNE 6, 2019

In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper. Who is your content for? What is its goal?

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Webbiquity

SEPTEMBER 29, 2020

Developed prior to the coronavirus outbreak, the original purpose Stas Zaslavsky intended for the platform was to enhance the hybrid event experience: to enable organizers staging in-person events to extend that 3D, 360-degree experience to online attendees as well, rather than just a video stream.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And when their phone training wheels are taken off, reps can tailor their scripts to personalize their message using their unique voice. Ironically, creating a script can help with that.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Sprout Social

APRIL 20, 2023

That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team. This is a role an agency can fill if needed.

Paid Social Agency 123

Paid Social Agency Paid Search Agency Social Media Ad Agencies 123