Remove gatekeeper social-network websites
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? B2B Voices ( Trade Youtube Twitter Leads Sales ). Sarah Worsham ( @sazbean ). June 8, 2010.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

Social media and influencer marketing have each significantly impacted the work of B2B marketers. In theory, anyone could own their own website. Social Media Marketing Becomes a Thing. YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. Many marketers were even taught to go the extra mile, developing buyer personas and customizing campaigns and outreach around the perceived needs of specific segments of their customer base.