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Consumer Privacy and The Future of Digital Marketing

Porch Group Media

Innovative brands like Facebook, YouTube, Snap, and Twitter are good at innovation, but you see what’s happened to their ad revenue. Companies like Google, YouTube, Facebook, or Snap are all ad models. YouTube’s are not, Snaps are not, and Facebook’s are not. I’d love to hear your thoughts on this.

Privacy 98
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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. They break down would-be complex topics in ways average marketers can understand.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag? Let’s start with mechanics.

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126
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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Targeted travel, too.

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How to grow your email list for free in 2021

ConvertKit

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing. Here’s why.

Opt-out 135
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Dial a phone and make friends with a gatekeeper. Millenial Media. Sprout Social.