SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Using email in your marketing strategy can lead to powerful impact.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Ruth: What has changed since then? Martin: Three things. First, technology.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

SmartBug Media

JUNE 6, 2019

In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper. Who is your content for? What is its goal?

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. Our research, which we published in “ The State of Digital Media ,” has helped us understand what it takes to succeed. Ignore the Publication’s Content, Media Kit, and “About” Page. In this blog, I’ll show you six ways to guarantee your guest post gets rejected. .

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). You’re the company gatekeeper for what is approved to be said or published. You consider yourself the company storyteller. Modern Marketing'

PR 48

PR Work Management Thought Leadership Press 48

Adobe Experience Cloud Blog

SEPTEMBER 30, 2011

Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right. Once the right person is found, gatekeeper administrators can keep you away. by Maria Pergolino Is cold calling dead? Strategize.

Cold Calling 48

Cold Calling Practices B2B Best Practices 48