Only B2B

MAY 13, 2022

The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. There are three techniques to gain favour with gatekeepers: 1. finding decision-makers, bypassing gatekeepers, dealing with brush-offs, overcoming rejection.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Only B2B

MAY 19, 2022

Marketers: Appointment setters and marketers both need to communicate. Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. The schedules of executives and gatekeepers are frequently incompatible.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Have you ever tried to set up a meeting with a senior-level contact?

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Effective strategies are needed to overcome these hurdles and ensure that valuable resources are invested in interactions that have the potential to yield substantial returns.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. If you’re ready to improve your chances of meeting with C-level executives, we recommend the following strategies: Pay the price of admission.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Insert company-specific language into your cold calling strategies and scripts. Plan different ways to close in every avenue of conversation. or whichever time]. Conclusion.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Understanding your target demographic is critical as a marketing or sales professional. Choosing the correct medium is critical for maximizing your marketing ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Understanding your target demographic is critical as a marketing or sales professional. Choosing the correct medium is critical for maximizing your marketing ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. Don’t rush. Survey your existing, most profitable customers.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Most ABM campaigns are too narrow. Let me explain.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Martech

JANUARY 12, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable? Stop gatekeeping, make it easier for people to share.”

SMS 87

SMS Digital Marketing Funnels Top of Funnel Transparency 87

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hubspot

OCTOBER 26, 2022

Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. It's the archetype of a company with the needs, interests, budget, market position, and scale — among other factors — required to be interested in a solution like yours. Capitalize on your inbound marketing efforts. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Sprout Social

NOVEMBER 15, 2023

What’s your strategy?,” “What do you think about the latest changes?” Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. Lately people have been asking me the same questions about X. Other times, not so much.

Social Media 119

Social Media Work Management Media Trust Marketing 119

SmartBug Media

MAY 22, 2020

Using email in your marketing strategy can lead to powerful impact. Let’s take a look at why email marketing is essential to have in your marketing plans, as well as how Marketo’s Engagement Program can help your execution processes. The Power of Email Marketing. Happy marketing!

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Have you ever tried to set up a meeting with a senior-level contact?

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. Guest post by Krysta Williams. Not convinced?

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Tony Zambito

JANUARY 31, 2016

The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today. To the point whereby content marketers now have to deal with something sales have dealt with for decades. That is the role of “gatekeepers” specifically for content.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Hubspot

DECEMBER 22, 2017

In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. 1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. Once you’ve identified the gatekeeper, you have a few options.

Allocation 99

Allocation Work Management Marketing Management Marketing Prospects 99

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Use These 3 Strategies To Win More Customers In 2020. A look at some new strategies for this new decade we’re in. How HubSpot Marketers Stay Creative Under Pressure.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. We understand. Show them with benefits.

Planning 65

Planning Marketing Plans Product Ad Building 65

Hinge Marketing

NOVEMBER 25, 2019

That’s what marketing to C-suite executives looks like today. Download The Marketing Planning Guide. Because we specialize in professional services marketing, many of our clients target C-suite executives. This knowledge base gives us a unique vantage point to view the evolution of C-suite marketing and sales.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. So we’re going to show you how to start an email marketing campaign from scratch, covering everything from setting your KPIs to hitting send. .

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw? The result?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Craftmanship

JANUARY 20, 2017

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

LeanData

OCTOBER 6, 2022

Don’t make the sales team gatekeepers of information your buyers want. . #2 It’s the hallmark of the product-led growth (PLG) strategy: allow buyers to completely ignore you and have a product experience that’s unguided. . 3 Send targeted marketing content at the right time. 2 Offer access to your platform pre-purchase.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech

NOVEMBER 8, 2022

All this serves as the fountainhead turning customer insights into personalized marketing , telling marketers: . Marketers frequently build propensity models and audiences using anonymized data to serve ads for boosting engagement and driving more conversions. What to advertise to us and when. The gray area.

Mobile Advertising 85

Mobile Advertising Ad Exchange Privacy Marketing Management 85

Salesforce Marketing Cloud

MAY 4, 2022

Internships are the gatekeepers to experience 2. Internships are the gatekeepers to experience. With companies willing to be flexible and think differently about their recruitment strategies , we’re optimistic about a future with plenty of diverse Salesforce talent across the ecosystem.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Lead Liaison

JUNE 6, 2017

Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. ” Unfortunately, legacy Marketing Automation platforms think in solely digital terms and have become email dinosaurs.

Lead Liaison 52

Lead Liaison Marketing Automation Services Marketing Automation Automation 52

Adobe Experience Cloud Blog

APRIL 3, 2017

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Align Sales and Marketing. Know Your Audience.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Convince & Convert

MAY 22, 2013

It illuminates strategies and tactics on how brands can navigate this new consumer demographic and avoid pitfalls in doing so. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York.

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

ClearVoice

MARCH 10, 2020

Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. People are endlessly distracted and attention is divided. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101