BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. Considering hiring a B2B marketing agency? What do you do? Do Your Due Diligence.

Marketing Agencies 2 51

Marketing Agencies 2 Rules Cold Calling B2B Sales 51

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Panic ensues.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Lead Liaison

JUNE 6, 2017

Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. ” Unfortunately, legacy Marketing Automation platforms think in solely digital terms and have become email dinosaurs.

Lead Liaison 52

Lead Liaison Marketing Automation Services Marketing Automation Automation 52

Martech

MARCH 25, 2024

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. is acting, commissioner for internal market Thierry Breton said: “The law is the law. Competition & Markets Authority. In September 2023, the E.U. Get MarTech! In your inbox.

Act-On 79

Act-On Internet Marketing Paid Search Agency Planning 79

Zoominfo

JULY 18, 2022

They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers. Research the Gatekeeper The final research piece is the gatekeeper of the CFO’s calendar. How Do I Get a CFO’s Attention?

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Zoominfo

MAY 8, 2019

Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales. Of course, it’s not impossible to gain access to top sales prospects by first speaking to a gatekeeper. Spend less time searching and more time selling. Qualify and prioritize leads quicker.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Webbiquity

SEPTEMBER 25, 2020

Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. When you are interviewing new team members for your B2B marketing agency, you need to ask the right questions. Contributed post.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 195

Porch Group Media

OCTOBER 11, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. No marketing communications program is truly integrated without high quality print collateral.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on.

Act-On 86

Act-On Effectiveness Marketing Management Marketing Proposals 86

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. What’s next for content marketers As we often say, the secret to good SEO is quite simple: great content. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Metadata

NOVEMBER 1, 2023

The reason so many marketers miss the mark—and their intended audience—is because they forget they’re selling to real people with diverse needs, feelings, beliefs, pain points, and expectations. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

DiscoverOrg

APRIL 12, 2017

The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. Many data providers claim to have the “most accurate” or “most actionable” business intelligence on the market. 50% fewer encounters with gatekeepers. Setting up the A/B data test. 300% more meetings booked. Implications.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Only B2B

MAY 13, 2022

The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. There are three techniques to gain favour with gatekeepers: 1. finding decision-makers, bypassing gatekeepers, dealing with brush-offs, overcoming rejection.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Only B2B

MAY 19, 2022

Marketers: Appointment setters and marketers both need to communicate. Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. The schedules of executives and gatekeepers are frequently incompatible.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Have you ever tried to set up a meeting with a senior-level contact?

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Savanta

MAY 16, 2016

B2B decision makers are time poor, under pressure and protected by Gatekeepers (e.g. The post Incentives in B2B market research appeared first on Circle Research - B2B market research company. One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience.

Research 120

Research B2B Marketing B2B Paid Search Agency 120

Marketing Insider Group

AUGUST 21, 2023

The logical next step for CX teams is to deploy chatbots as frontline problem-solvers for customers with relatively simple queries instead of just the standard website “greeters” or phone menu gatekeepers. The post 5 Ways to Revolutionize Your CX Strategy with AI appeared first on Marketing Insider Group.

Marketing AI 200

Marketing AI Marketing & Strategy Top of Funnel Resource Management 200

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Understanding your target demographic is critical as a marketing or sales professional. Choosing the correct medium is critical for maximizing your marketing ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Understanding your target demographic is critical as a marketing or sales professional. Choosing the correct medium is critical for maximizing your marketing ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Leveraging Account-Based Marketing (ABM) Principles Account-Based Marketing (ABM) principles can be invaluable in qualified appointment setting. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. How To Recover From Email Marketing Mistakes: Decision framework.

Email Marketing 102

Email Marketing Deliverability Public Relations Landing Pages 102

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Plan different ways to close in every avenue of conversation. Keep your messaging individualized and personable. Leave a voicemail if they don’t pick up.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

DivvyHQ

MARCH 17, 2021

Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

Content 95

Content Traffic Google Positioning 95

Martech

MARCH 25, 2022

Late last week, the European Union finalized the specifics of the Digital Markets Act. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.

Bundling 114

Bundling Paid Search Agency Amazon Privacy 114

Hubspot

OCTOBER 26, 2022

Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. It's the archetype of a company with the needs, interests, budget, market position, and scale — among other factors — required to be interested in a solution like yours. Capitalize on your inbound marketing efforts. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How HubSpot Marketers Stay Creative Under Pressure. Five ways to put the human touch back into B2B marketing. Learn How to Get the Gatekeeper on Your Side.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Martech

JANUARY 12, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable? Stop gatekeeping, make it easier for people to share.”

SMS 86

SMS Digital Marketing Funnels Top of Funnel Transparency 86

Webbiquity

DECEMBER 8, 2020

It can take a long time to get product/market fit and reach profitability, but if you care about the problems you’re solving, it will be a super power in the day-to-day motivation to keep going. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. TM: Work on a problem you are attached to.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Here’s what I learned. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. In tough times, marketers need to dial up the “why now?”

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

Tony Zambito

JANUARY 31, 2016

The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today. To the point whereby content marketers now have to deal with something sales have dealt with for decades. That is the role of “gatekeepers” specifically for content.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100