Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Can I ask five questions and feature them in a LinkedIn post?

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Webbiquity

SEPTEMBER 29, 2020

But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. SZ: Many times, attendees at our events convert into future customers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

FEBRUARY 23, 2021

We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with. Previous Posts in This Series.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

ViewPoint

APRIL 3, 2014

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. That’s our job. Relationships Still Rule in Sales.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Litmus

FEBRUARY 6, 2023

Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping.

Communities 82

Communities Work Management Thought Leadership Design 82

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Tell us on LinkedIn , Facebook , or Twitter. Big data, available through Facebook, bridges the gap between brand and consumers. Five experts weigh in: 1.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

AUGUST 11, 2019

In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. Join or contribute to Twitter chats. The right prospecting strategies can earn you better, more qualified B2B leads. Want to hear more? ”.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . It’s worth noting our primary focus has been LinkedIn for branded accounts in the last few years. Look at our last 30 days on our Linkedin company page.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Encourage them to blog. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

Biznology

APRIL 23, 2012

Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. In that case, walk away.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hinge Marketing

APRIL 2, 2014

It presents an amazing opportunity to be the gatekeeper of your industry’s advancements and challenges to the rest of the world (including lots of potential customers). For most professional services firms, tech providers included, LinkedIn is a great way to connect with your industry and those who need your industry’s services.

Social Media 48

Social Media Media Bandwidth Linkedin 48

Online Marketing Institute

JULY 2, 2009

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41

Consulting 40

Consulting Linkedin Search Marketing Resources 40

NuSpark Consulting

OCTOBER 28, 2011

I suggested that they would have a better return on their investment (time and money) if they found out where their prospects congregated online (Facebook, LinkedIn, trade publication websites, blogs) and disseminate their content there. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” Using Twitter to Drive Business and Generate Leads.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. mutual friend on LinkedIn or both graduated from the same college). LinkedIn Company Pages.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hinge Marketing

APRIL 7, 2014

She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. Fashion law didn’t exist, so I had to go around traditional gatekeepers.” On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Class Merchandising 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Social media can help people share the “remarkable expectation-beating experiences” they have with your company.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Hubspot

JANUARY 26, 2021

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter.

Linkedin 65

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 65

Online Marketing Institute

OCTOBER 31, 2010

2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools. Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

AUGUST 2, 2012

Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. In those instances, it behooves you to get in good with an employee at a different level of the organization -- the gatekeeper, so to speak. There are tons of ways!

Work Management 28

Work Management Marketing Management Cold Calling Organic Leads 28

Varicent

APRIL 5, 2018

With all these new social channels coming in, what are your thoughts on SnapChat and Instagram compared to the more traditional social selling mediums like Twitter and LinkedIn. If you're in B2B sales, you need to be on Facebook, Twitter, Instagram, and LinkedIn. There are no gatekeepers on social.".

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Webbiquity

JANUARY 12, 2021

A graph database is what Facebook and LinkedIn, and other platforms use to find these patterns of behavior, these connections. And we’re on LinkedIn ( Mike , Michael , Click360 ), Facebook , Twitter , all the usual places. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Tomorrow People

SEPTEMBER 27, 2022

Gatekeeper: Stops your product from being approved. When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research. Influencer: Persuades others that the product is needed. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research. Organic social Social media platforms such as LinkedIn and Twitter are especially popular for B2B organisations.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? Who are you, King Farouk ?).

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80