Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Leveraging Email Outreach and Personalized Messaging Email remains a powerful tool in B2B appointment setting. Dealing with Gatekeepers and Reaching Decision Makers Gatekeepers can be formidable obstacles.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. Some tools are easy to use but very limited in scope. I started talking to some local marketers, and learned that reporting was still a pain point in their process, even with all the tools out there.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Zoominfo

AUGUST 26, 2020

A failure to invest in the right tools or intelligence wastes countless hours, puts dents in company budgets, and decreases sales team morale. I work with information security executives in software companies looking to optimize their cybersecurity tools. Does your team still use [antiquated digital tool]?

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. My job was to help develop and deploy social tools to interact with fans and consumers. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.”

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. Martin: Three things.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Put another way: It all comes down to being able to read buying signals. Catch a buying signal? If so, you have a lead worth following up on.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Webbiquity

FEBRUARY 23, 2021

But the tools are getting smarter. We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

DECEMBER 7, 2021

And I found that the tools I was given at these different organizations never allowed me to build the experiences that I needed to deliver to the end users. Follow us on LinkedIn. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. I started building data products for business leaders.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Zoominfo

AUGUST 26, 2020

A failure to invest in the right tools or intelligence wastes countless hours, puts dents in company budgets, and decreases sales team morale. I work with information security executives in software companies looking to optimize their cybersecurity tools. Does your team still use [antiquated digital tool]?

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

ViewPoint

APRIL 3, 2014

The Internet is the most powerful, life- and business-changing tool created in generations. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. That’s our job. Relationships Still Rule in Sales.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Human verification and emerging tech tools greatly improve the accuracy of predictive intelligence. Moving beyond the fiction.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Litmus

FEBRUARY 6, 2023

Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. The human part.

Communities 82

Communities Work Management Thought Leadership Design 82

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. mutual friend on LinkedIn or both graduated from the same college). Sales Prospecting Tools.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

SalesIntel

FEBRUARY 17, 2023

If you want your team to succeed, they need the best tools. Integration with CRMs and marketing tools is the key. You don’t want to manage different tools separately and constantly switch around while working. Check if you can export the data to your email marketing tool and avoid human errors.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

SalesIntel

NOVEMBER 10, 2022

Having a native integration enables you to export the contact list directly to your existing tools, preventing human errors while entering the data manually. . The rest of the information will auto-populate in your CRM through the provider’s enrichment tool. . Another notable feature is automatic enrichment.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

SalesIntel

JANUARY 21, 2022

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. You also control the data to mix advertisements with other channels for optimal impacts, such as cold outreach through email and LinkedIn.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

JANUARY 9, 2023

With a visitor identification tool, you can know which companies to target even if they don’t fill out any forms. . Actionable data from a sales engagement and cadence tool perspective is about the contact data. . Integration with CRMs and marketing tools is the key here. That’s too much to do. .

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Directive Agency

FEBRUARY 4, 2022

Which tool(s) should I focus on? Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. The biggest tool in the trade is Salesforce (SFDC). What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Engagio

JUNE 10, 2019

These include customer relationship management, marketing automation, web analytics, and advertising technology, predictive tools, etc. Also essential are tools for web analytics, progressive profiling, content delivery, social media management and more. Spin up an Insight Base using a web collaboration tool or intranet.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . It’s worth noting our primary focus has been LinkedIn for branded accounts in the last few years. Look at our last 30 days on our Linkedin company page.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Optinmonster

APRIL 3, 2024

Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. You can also include links to your LinkedIn profile or website to provide additional credibility. The subject line is also your first opportunity to get past the influencer’s gatekeeper. You’re not alone.

Outreach 70

Outreach Tips Marketing & Strategy Email Marketing 70

Hubspot

AUGUST 11, 2019

In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. Sales rep: “ A1: I sell a PPC tool that can help combat competitive spend. Participate in LinkedIn Groups. Want to hear more? ”.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Hubspot

AUGUST 21, 2023

It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn. Since you're already on LinkedIn, check out each prospect's profile to personalize your approach. Some people add how they pronounce their name on Facebook and LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Navigate the Channel

FEBRUARY 8, 2018

LinkedIn should become your sales floor’s best friend. If your target is a high-ranking executive, you may never get to him or her if the gatekeepers do not like you. Here are the best and most creative ways to really build your rapport when conducting sales. Research Your Target. A bad call will get around the office.

B2B Sales 56

B2B Sales Ad Building B2B Work Management 56

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Gatekeeper. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# to prepare them to be public representatives of the company.

PR 100

PR Peer-to-peer Press Public Relations 100

Litmus

JULY 22, 2019

By being more thoughtful, rethinking process, and revisiting tools, we can all help scale our email teams (and our careers in the process). But many marketers already have access to tools that can help them leverage that content and data in their emails. Things can get confusing and work can get lost in the shuffle. City: Boston.

CMS Development 44

CMS Development Work Management Conference Email Marketing 44

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. In that case, walk away.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SalesIntel

JANUARY 10, 2024

With a visitor identification tool, you can know which companies to target even if they don’t fill out any forms. Actionable data from a sales engagement and cadence tool perspective is about the contact data. Integration with CRMs and marketing tools is the key here. That’s too much to do. If yes, how easily can you do it?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

NuSpark Consulting

OCTOBER 28, 2011

With a little planning, it can become an integral part of your marketing plan and become a good lead generation tool. A blog is a wonderful tool. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook. No more waiting for the fickle media gatekeepers to get the word out.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48