Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 95

Lead Generation Linkedin Paid Content Generation 95

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Integrating Social Media Engagement in Appointment Setting Social media (Facebook, Instagram, LinkedIn , Twitter) offers a unique platform for engagement. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Learn how to communicate with gatekeepers. Cold calling is one of the most frustrating, tedious, demoralizing activities several sales reps have to routinely engage in — LinkedIn even found that 63% of sellers say cold calling is the worst part of their job. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Metadata

NOVEMBER 1, 2023

And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. If you have two minutes to spare, I explain what I mean way more in-depth in this video I posted on LinkedIn earlier this year. Now take that number and divide it by your average cost per lead (CPL). Those are the people you need to reach.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

NOVEMBER 16, 2021

We’ve had a couple of different versions of our products, and I’ve tried different channels from pay-per-click ads on Facebook, Reddit, Quora, LinkedIn, and Google search ads. You can find me on LinkedIn or Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. In that case, walk away.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

FEBRUARY 23, 2021

We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with. Previous Posts in This Series.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

When I get a LinkedIn connection request or Instagram follow, I always follow up directly with the account holder,” said Elyse Archer , CEO and founder of She Sells. But how do you know if they are interested in what you’re selling? Take a look at their profile and see if their title and industry align with your buyer persona.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . Account on LinkedIn. Business Email address.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . Account on LinkedIn. Business Email address.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

SEPTEMBER 29, 2020

But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. SZ: Many times, attendees at our events convert into future customers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. Ruth: What has changed since then?

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Webbiquity

DECEMBER 7, 2021

Follow us on LinkedIn. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. That allows us to approach these markets and say, “Hey, we don’t want to pull you off your system, we’re just trying to maximize the value you’re getting from it.”

Enterprise Management 258

Enterprise Management Startups Work Management Communities 258

Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. If your webinar content is truly educational, then you can repurpose it — perhaps as a bylined article or long-form LinkedIn post — for people who didn’t attend the online event.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ViewPoint

APRIL 3, 2014

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. That’s our job. Relationships Still Rule in Sales.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. How to use hashtags on LinkedIn. When using hashtags on LinkedIn, consider these best practices: Only use 2-3 hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Litmus

FEBRUARY 6, 2023

Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping.

Communities 83

Communities Work Management Thought Leadership Design 83

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Strategic sales prospecting is also faster with intelligence than a traditional names-and-numbers list.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Cross-Selling 245

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

ClearVoice

MARCH 10, 2020

LinkedIn offers the following insights — great jumping-off points for vertical content guidance. The data makes sense and we absolutely consider these demographics as we post LinkedIn content. Google Analytics will certainly give you unbeatable insights into search performance, behavior patterns, and top-performing content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hubspot

DECEMBER 23, 2022

LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. LinkedIn Sales Navigator is a sales tool that’s designed to help you engage with prospects on this powerful platform. Personalized prospect outreach via LinkedIn mail. Recommend to any size organization,” Sam H. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

SalesIntel

JANUARY 21, 2022

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. You also control the data to mix advertisements with other channels for optimal impacts, such as cold outreach through email and LinkedIn.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Hubspot

AUGUST 10, 2020

According to the LinkedIn 2020 State of Sales Report , 77% of sales professionals are holding more virtual meetings. During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. Data Analysis.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Tell us on LinkedIn , Facebook , or Twitter. Big data, available through Facebook, bridges the gap between brand and consumers. Five experts weigh in: 1.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

SalesIntel

NOVEMBER 10, 2022

A browser extension is used to extract email addresses from LinkedIn and company websites so that your sales reps can find B2B leads, get the email addresses of their prospects in real time, build a list of contacts, and execute email campaigns. Check if the data provider has a browser extension to perform real-time prospecting.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

SalesIntel

FEBRUARY 17, 2023

SalesIntel offers the highest number of direct dials and mobile numbers to ensure your sales team can directly speak to the decision-makers bypassing the gatekeeper. You can install our RevDriver Chrome extension to pull prospect data from their LinkedIn profile and company websites.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

AUGUST 21, 2023

It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn. Since you're already on LinkedIn, check out each prospect's profile to personalize your approach. Some people add how they pronounce their name on Facebook and LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . It’s worth noting our primary focus has been LinkedIn for branded accounts in the last few years. Look at our last 30 days on our Linkedin company page.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Navigate the Channel

FEBRUARY 8, 2018

LinkedIn should become your sales floor’s best friend. If your target is a high-ranking executive, you may never get to him or her if the gatekeepers do not like you. Here are the best and most creative ways to really build your rapport when conducting sales. Research Your Target. A bad call will get around the office.

B2B Sales 56

B2B Sales Ad Building B2B Work Management 56