Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. The overriding concern from many content marketers is on lead and sales conversion.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Heinz Marketing

JANUARY 18, 2020

3 Simple Steps to Implementing a Video Lead Scoring Model. Here are some steps to help your videos score more leads. Learn How to Get the Gatekeeper on Your Side. Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard? Thanks, Amy Franko. Thanks, Alison Bensch.

Lead Ranking 62

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 62

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Only B2B

MAY 19, 2022

Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. Because the sale generally goes to the first firm to contact the lead, it’s critical that your speed-to-inbound lead contact is as quick as possible.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

NuSpark Consulting

JULY 23, 2017

Even after identifying the most likely prospective buyer, modern gatekeeping methods make contacting them prohibitive. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. At the outset, the program enables users to import leads and target companies or accounts. Lead Generation.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Only B2B

MAY 13, 2022

Auto-dialing, logical-branch scripting, appointment setup, and lead and sales monitoring are all included in various tools. The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. And that’s only scratching the surface.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Identify occurrences (e.g.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. This is unless the recipient is already a customer (not a lead), or you have their permission to call outside of those times. Take your lead’s time of day into consideration. Anticipate gatekeepers (the jaded call operators). Reason for Calling.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

SalesIntel

JANUARY 21, 2022

Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . Imagine a situation where you put all your efforts into reaching the decision-maker; you had a great conversation and nurtured your lead to almost the last stage of your sales cycle. Follow a Reliable Lead Scoring Model . An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Metadata

NOVEMBER 1, 2023

From there, marketers would apply their personas to the traditional lead generation model. And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. Now take that number and divide it by your average cost per lead (CPL). Those are the people you need to reach. Think the product’s end-user.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Optinmonster

JUNE 21, 2022

Despite popular belief, lead generation is more about quality than it is about quantity. With… Lead Verification. Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. You can see it as a gatekeeper. Here’s how it works: 1.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. Study up on how to tailor your messaging to accommodate cold leads. The leads your company generates through inbound marketing can provide the basis for extremely productive B2B prospecting. You know the leads you're reaching out to have heard of your company.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Martech

JANUARY 12, 2022

The concept that you need to try and keep people on your site/in your app is outdated and leads a negative user experience. Stop gatekeeping, make it easier for people to share.” Quote of the day: “It’s insanely easy to share out TikTok content to any DM platform or SMS. Christine Johnson , marketing strategist.

SMS 90

SMS Digital Marketing Funnels Top of Funnel Transparency 90

Porch Group Media

OCTOBER 11, 2022

That might allow some of these content creators to become subscription models, which in effect, cuts out Apple a bit as the gatekeeper. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives. It’s certainly interesting and scary at the same time. Movers & Shakers Podcast by V12.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. A focus on two things can help it all fall in place. So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Sprout Social

NOVEMBER 15, 2023

Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. Sometimes, people will make helpful suggestions and offer great content. Other times, not so much. Each of the “not so much” examples are teachable moments.

Social Media 116

Social Media Work Management Media Trust Marketing 116

Zoominfo

JULY 29, 2020

It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Sales professionals are always on the lookout for ways to step up their game.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

SalesIntel

APRIL 20, 2022

While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects. As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company. Step 3: Create ICP-Based Content for Your Campaigns.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects. As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company. Step 3: Create ICP-Based Content for Your Campaigns.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

DECEMBER 8, 2020

I hope that the management and promotional tools that Emamo offers can lead to those magic moments in other peoples lives as well. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. It’s also a five-letter domain name I bought for $500 on GoDaddy and came up with a good story afterwards!

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Valasys

NOVEMBER 27, 2023

This interaction is not just a simple knock; it’s mediated by a crucial gatekeeper – the `robots.txt` file. Embedded links within a page become pathways leading to other parts of the site. Duplicate content, if not managed correctly, can confuse them, leading to potential indexing issues.

SEO 52

SEO Domain Tagging Act-On 52

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. They can be hard to spot, but if you know what to look for, you’ll be able to identify hot leads and put them on the fast track to close.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Top Rank Marketing

MARCH 27, 2024

It also marks an evolution in how we identify the helpfulness of content.” – Google About the Google search algorithm When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. Learn about TopRank’s SEO services and let our experts help you take the lead.

Marketing AI 86

Marketing AI Google Lead Scoring Lead Ranking 86

Webbiquity

JUNE 20, 2017

ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Engagement data : The common behaviors and engagements your best buyers have with your company, including historical deals, connections, web analytics, and lead scores. Guest post by Krysta Williams.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Marketing Insider Group

MARCH 16, 2023

Here are some Ravenclaw brands we love: Moz Moz is a comprehensive SEO software publisher that helps leading brands to optimize their content — so they know a thing or two about how to do it. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. The result?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

PureB2B

JANUARY 30, 2017

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. Criteria Setting.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 62

Hubspot

AUGUST 11, 2019

It’s often the most critical barrier to meeting quota, and the ability to prospect effectively and bring in qualified leads is what will help reps move forward and succeed. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68